Press_Releases_files/Archikonst article

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Cover Story
NSDR +PARTNERS
ARCHITECTS PLANNERS INTERIORS CONSULTANTS
The Architecture
of Running a Family Enterprise
A
healthy and harmonious family makes business
work. This is best exemplified by NSDR +
Partners, a wholly-owned family business
founded by Nepthy Del Rosario in 1985. NSDR
+ Partners was initially established as an architectural
firm, but eventually evolved into an enterprise that
specializes in engineering, urban planning, project
management, and architectural interiors.
Nepthy's belief in a solid family foundation as the basis
of everything has worked for him and for the company
as well. He made sure that joining his company would
be a winning proposition for his children. When his
children entered the family business, he provided them
rigid on-the-job training and allowed them ample
decision-making freedom. His tight-knit managerial
circle, together with the flexibility of his related and
deeply invested employees, is what made the
company resilient.
Family members as key officers
The entire Del Rosario family is deeply involved in
managing the corporate affairs of NSDR + Partners.
Four out of six family members are licensed architects.
Nonetheless, the firm uses professional approach in
running the organization. “Work is work”, says Nepthy
who serves as the principal architect of the firm.
“The advantage of working in a small but hands-on
family firm is that the principal works closer to you;
giving you instructions directly”, says Nepthy's eldest
son Noel, who is in charge of technical planning and
production.
Family management, however, presents unique and
intense challenges, including day-to-day emotional
dynamics
and
big-picture
issues
such
as
decision-making. “Even if we are family, we have
sometimes encountering design conflicts among
ourselves. But the experience helps us to be
perfectionists or more thorough in design details”,
reveals Nepthy's eldest daughter Lynn, who is given
the task to handle master planning and other
conceptual design projects.
Sometimes, it pays off to have a family enterprise for it
can confer a significant marketing advantage. It
impresses customers, who appreciate knowing they
are dealing with someone who cares deeply, and who
has the same surname that is on the letterhead. No
wonder, NSDR + Partners has managed to stay in
business for over 25 years by merely relying on
“referral marketing” -- with friends, relatives, and clients
virtually serve as its marketing arms. Speaking of
marketing, Nepthy's other children, Lisa and Leah, are
the ones responsible in this aspect, while his wife is
taking care of the administrative duties.
Building a solid foundation
During Nepthy's early professional practice, he used to
work as a contractor in Olongapo City. He succeeded
in the construction business and later on, after the
EDSA Revolution, turned to designing as his main
profession. He just worked on small projects then, but
eventually grew with them as his clients' became big. Thus,
no project is big or small for Nepthy. Being the principal
architect of NSDR + Partners, he sees to it that the same
level of treatment and service quality shall be accorded to
all clients.
The first project of NSDR + Partners was designing the
main office of Caltex Philippines located along Padre Faura
Street in Manila. But the biggest break came when it
bagged the Purefoods project -- from poultry to hatching up
to piggery. Overseeing the project management function in
Purefoods as design consultant for about 20 years, Nepthy
was highly regarded as an “engineering guru” in the
erstwhile local food giant.
Meanwhile, the company's entry in big time residential
projects came in 1991 when it got Ayala Land. NSDR +
Partners was commissioned to design Ayala Land's first
residential community Woodside Homes, which is located in
New Manila, Quezon City. “The project is a legend. We
made use of the natural terrain to design two-storey
residential structures with loft units. One cluster has six
different units with no typical plan”, recalls Nepthy.
Another Ayala-owned firm, Ayala Land subsidiary Laguna
Properties Holdings Inc. (LPHI), has tapped Nepthy as
among the architects who will design LPHI's new project
called Prima Casa. Nepthy, who had earlier designs in
LPHI's Santarosa Estates using the Phenix systems,
updated his French design for the Prima Casa collection.
The Phenix system uses an all-steel structure with precast
concrete panels as cladding.
Nepthy's competitive edge that he incorporates to his firm
is his knowledge of construction methodologies. This
veteran contractor can discuss about construction budgets
by relying merely on mental calculations, and can sketch
designs well by using the freehand method. “Having been
on construction is helpful when you are dealing with building
projects. There is a feeling architects come up with a
beautiful, expensive building that won't generate the returns
a client needs. Our focus is on creating value for clients”.
His honest-to-goodness approach as a contractor also
became the cornerstone of his design profession. He
always deals with projects fair-and-square sans favoritism
and bribery, even if friends are involved. As his son Noel
simply put it, “we won't risk our clients' trust with friends.”
Mastering the keys to family-business
success
Running a successful family business is no different from
running any other business. Mutual respect and
appreciation of employees’ strengths are just two of the
keys to success. “We treat associates and employees like
family”, says Lynn. “And we show that we value our
customers”, adds Noel.
As an architectural firm, NSDR + Partners has to explore a
host of other things to stay in shape. Aside from effectively
managing its resources, the key officers see to it that they
are updated with the latest design trend and architectural
technology by doing in-depth research, attending industry
seminars and conferences, and even taking up advanced
studies. Keeping an open-mind is one strategy the firm is
employing to be competitive in business. As board
examination topnotcher, Lynn has put it this way:
“Architecture is very visual. So if you can't handle criticism,
you won't be able to stay long in the profession.”
On the other hand, the firm's staying power seems to be the
family's passion for their profession. “We love the family and
the profession. We just have the passion and drive for the
bulk of things that we do, while the rest doesn't really matter
to us”, says Lynn. “We are not just after for making money;
we also want to make customers really satisfied to our
service”, adds Noel.
For Nepthy, his passion for designing is immense. “I would
like to design something different that would serve as my
legacy. Also, I want to transfer my knowledge and share my
experience to people”, he reveals. In his 40 years as an
architect, Nepthy is able to design almost all types of
structures, except a hospital. He already did a church
design (pro bono), that is the Don Bosco Church in Sta.
Rosa, Laguna. But being a sports enthusiast (he is the
founder of the Architects' Bowling Club and Architects' Golf
Club), his dream project is to design a huge sports complex.
NSDR +PARTNERS
NSDR + Partners was registered with the Philippines'
Securities and Exchange Commission (SEC) in 1985 as an
Architectural Firm, but eventually evolved into a partnership
that specializes in Engineering, Urban Planning, Project
Management and Architectural Interiors. Our objective is to
give clients innovative, creative, and cost effective designs
whether this is a residential project, commercial project,
industrial complex, or master planned communities. We are
proud to be designing projects with distinction and purpose.
Our partnership, composed of Architects, Engineers, Urban
Planners, and other Consultants, can provide our clients the
complete package for their development projects. Our core
principle is excellent designs that create uplifting spaces for
people, responding to community and the environment with
distinction and purpose.
We offer our services to you with full confidence and
enthusiasm. We put at your disposal our creative team’s
impressive credentials and collective expertise. We shall
manage your project with distinction, and guide you in
creating the best potential for your project.
Key Officers
Company Profile
Archt. Nepthy S. Del Rosario was elevated to the college of
fellows in 1985, four years prior to his election as National
President of the prestigious Philippine Institute of
Architects, which he served for two consecutive years. He is
responsible for the Institutes’ promotion and development of
young architects, and the practice of architecture in the
country through various seminars and programs. His vast
experience in construction has been an advantage in
providing clients with the best solutions using value
engineering. He is responsible for the overall space
planning and architectural design for large-scale projects
such as Ayala Land’s Woodside Homes Community.
He has attended various training seminars and special
courses all over Asia and the Americas in search of
knowledge and technological advancements in the field of
Architecture and its allied fields of study.
He has been involved in numerous residential development
projects and town planning which all received positive
response from both the end-users and its developers. He
was also given awards and recognition for such projects
from his colleagues and has appeared in numerous
publications. He was responsible for the design of various
commercial complexes all over the country, and has shown
versatility and great adept to technical knowledge and
application when he was commissioned by Purefoods
Corporation to develop their industrial plants and facilities to
which he was the main design consultant for more than 20
years.
Project management and construction supervision are also
his noted expertise. He provides clients the alternative
solutions in construction through value engineering design
to fit the client’s needs and requirements.
NEPTHY S. DEL ROSARIO, FPIA
PRINCIPAL ARCHITECT
Archt. Noel Del Rosario is the eldest son of NSDR +
Partners principal architect, Archt. Nepthy Del Rosario. He
joined the company as an apprentice during his college
days and worked his way through different projects to gain
the knowledge and expertise he has in the field of
architecture. He became a partner of the firm in 2000 and is
currently in charge of the company’s Technical Planning
and Production group specializing in residential and
commercial development.
His projects involved the complete development from
design to construction / design application of various Burger
King projects all over the Philippines and has been
instrumental in the feat of opening 31 store branches in 32
months. His expertise includes among others, space
planning, project management and design coordination and
design development.
NOEL S. DEL ROSARIO, UAP
PARTNER
As head of Technical Planning and Production group, he is
continually updating and upgrading the company’s software
and production equipment. The continuous evolution of an
architect involves current updating and being abreast with
all design and technological advancements that is
available. Archt. Noel’s belief in this principle has reflected
in his fresh, innovative design solutions.
Archt. Lynn is the eldest daughter of Archt. Nepthy Del
Rosario. She has been with NSDR + Partners since 1993
where she started as a draftswoman. She became a
partner after passing and placing 8th at the architecture
board examinations, and has been in charge of the firm’s
interior design projects which consisted of various
restaurants, boutiques, book shops, commercial spaces,
and numerous high-end residential projects.
LYNN S. DEL ROSARIO, PIA, UAP
PARTNER, HEAD OF INTERIORS
With a master’s degree in Urban and Regional Planning,
Arch. Lynn also performs the Company’s Master Planning
projects and other Conceptual design projects. Her
expertise involves incorporating functional and straight
forward space planning combined with materials
application, which result in a design that can be described
as urban chic but timeless. She always maintains a design
that is well planned, collected, and versatile regardless of
any challenge put forth.
She was involved with the design of Burger King Stores in
Maneeya and Pattaya branches in Thailand and the Minor
Group of Companies’ Corporate Office which was also in
Thailand. Her current projects also includes the complete
interior of a two-storey residence in Greenmeadows village,
Bel-Air Village, and the design and development for
companies such as Lepanto Ceramics and Boysen Paints.
TRACEY ANNE R. GONZALES
ASSOCIATE ARCHITECT
Archt. Tracey Anne Gonzales has been working for NSDR
+ Partners since 2008. She recently passed the architecture
licensure examination and is currently an Associate
Architect for the firm. She is in charge of production of
various projects for the office.
As head of the production team, she sees through every
project from start to finish. Handling different projects
enables Archt. Tracey to learn more and more each day,
from basic drafting to project coordination. The exposure to
the different phases and trades in the architecture field
offers her a lot of chances to learn and further enhance her
skills.
With a friendly smile and a get go attitude, Archt. Tracey is
a young and budding architect ready to face each and every
task at hand.
Services
Services
ARCHITECTURAL
Our firm, NSDR + Partners, offers a wide array of services
to meet its clients’ demands. The services we are offering
ranging from Conceptual and Schematic Design Studies to
Comprehensive Architectural Planning.
We provide time and creativity to give you well-planned
projects to meet the needs of the developer and the
end-user without sacrificing quality and standards.
With over 20 years of experience in the practice of
Architecture, NSDR + Partners prepares complete plans,
drawings, details, and documentation of projects to
ascertain the proper implementation and materialization of
the project.
ENGINEERING
Our engineering design team composed of Structural,
Electrical, Sanitary, Fire Protection, and Mechanical
Engineers provides NSDR + Partners with the best
engineering practice in accordance with the initial design
concept of the Architect.
Value engineering works are also provided to the projects to
Ayala Woodside
Vismana
fully minimize the cost and expense for the project, but
without sacrificing the quality and soundness of the
structure.
INTERIOR DESIGN
NSDR + Partners provides Architectural Interior Design to
cater to clients ranging from residential to commercial
projects. Our Architectural Interior Service gives full
attention to details and material finishes. We give the best
creative solutions to every design project, but considers the
Cost- Efficiency of the client.
URBAN PLANNING
Our service also includes Planning for large scale
developments and communities. Feasibility Design Study
and Conceptual Master Plan are also provided for initial
project studies.
PROJECT MANAGEMENT SOLUTIONS
Project Management Services are offered to give our clients
the peace of mind during complicated Construction periods.
We offer this services only to our designed projects.
Projects
CURRENT PROJECTS:
1. TOCARRE EXECUTIVE SPA ( Architectural Interiors /
Engineering / PM )
Antel Residences, Makati Avenue, Makati City
2. ZAFIRE OFFICE BUILDING ( Architectural / Engineering )
Examiner Street, West Triangle, QC
3. TAGAYTAY EVENTS PLACE ( Master Planning /
Architectural / Engineering )
Picnic Grove, Tagaytay City
4. ZAFIRE WAREHOUSE BUILDING ( Architectural /
Engineering )
Angeles City, Pampanga
5.TABORA RESIDENCE ( Architectural / Engineering /
Interiors / PM ) Bonifacio Village, Tandang Sora, QC
6. DR. SEDILLA RESIDENCE ( Architectural /
Engineering / PM ) Sikatuna Village, QC
7. GOSIACO RESIDENCE ( Architectural /
Engineering / Interiors ) Dumas Street, Makati City
8. DR. RAMOS RESIDENCE ( Architectural / Engineering /
Interiors / PM ) Balintawak Street, Ayala Heights, QC
9. CRISOLOGO MODEL UNIT/ DREAM HOMES SERIES
( Architectural / Interiors )
Robinsons Housing and Land Use Group
Ortigas Avenue, Pasig City
10. MAGNOLIA ICE CREAM HOUSE
( Architectural / Engineering )
Manila Ocean Park, Manila
11. VARIOUS SMOKEY’S STATION OUTLETS ( Architectural )
San Miguel – Purefoods Retail, Pasig City
12. SANTIAGO RESIDENCE
( Architectural / Engineering / Interiors )
Lakeshore, Mexico, Pampanga
13. VARIOUS DOCTOR’S OFFICES ( Architectural Interiors )
Medical City, Ortigas Avenue, Pasig City
PROPOSED PROJECTS:
1. NAIA DIGNITARIES LOUNGE
( Architectural Interiors/ Engineering )
Terminal 3, Pasay City
2. NAIA DAY ROOM ( Architectural Interiors / Engineering )
3. NAIA Halfway House ( Architectural Interiors / Engineering )
4. VIMANA RESIDENCES ( Architectural, Master Planning,
Engineering )
Robinsons Homes, Ortigas Center, Pasig City
5. NAGA ONE Mixed Use Development
( Master Planning, Engineering )
Pili, Camarines Sur
6. SMC - BIG MOUTH BURGERS
( Architectural, Engineering, Interiors )
Ayala Gardens, Makati City
7. DEL ROSARIO BEACH HOUSE
Bagac, Bataan
8. BAUTISTA SUBDIVISION
( Master Planning )
Sucat, Paranaque City
9. LAKESHORE Mixed Use Development
( Master Planning )
Tinga Avenue, Taguig City
10. 32 STOREY RESIDENTIAL CONDOMINIUM
Malate, Manila
11. MONTEMAR BEACH CLUB DAY SPA
( Interiors )
Bagac, Bataan
12. ROBINSONS MIXED USE DEVELOPMENT
( Architectural / Engineering / MP )
Paranaque City
13. NAIA VIP LOUNGE
(Architectural Interiors/ Engineering )
14. ZAFIRE MIXED USE BUILDING
West Triangle, Quezon City
COMPLETED PROJECTS:
1. AYALA WOODSIDE HOMES ( Architectural Interiors/
Engineering )
Quezon City
2. UNIONBANK BRANCHES
( Architectural Interiors / Engineering )
Various Locations
3. BURGER KING FASTFOOD RESTAURANT
( Architectural Interiors / Engineering )
Various Locations
4. ESCALADES CONDOMINIUM SHOWROOM
(Architectural Interiors )
20th Avenue, Cubao, Quezon City
5. PURE FOODS FEED MILL PLANT
( Master Planning, Engineering )
Luisita, Tarlac
6. SMC – SMOKEY’S STORES
( Architectural, Engineering, Interiors )
Various Locations
7. SERRANO RESIDENCE
( Architectural / Engineering / PM )
North Greenhills, San Juan City
8. GARCIA RESIDENCE
Binan, Laguna
9. SARMIENTO RESIDENCE
Green Meadows, Quezon City
10. ZAFIRE OFFICE BUILDING
Examiner Street, Quezon City
11. THE GETAWAY SPA
( Architectural/ Engineering / Interiors )
Sgt. Esguerra Avenue, Quezon City
12. THE COURTYARD BUILDING
Sgt. Esguerra Avenue, Quezon City
13. DARMAWAN RESIDENCE
( Architectural / Engineering / PM / Interiors )
Corinthian Gardens, Quezon City
14. DARMAWAN MAUSOLEUM
Heritage Park , Taguig City
15. CRISOLOGO MODEL UNIT
Dream Homes Series, Robinson’s Land Corporation
16. MANDALA MODEL UNIT
Dream Homes Series, Robinson’s Land Corporation
17. BLOOMFIELDS MODEL UNIT
Tagaytay, Cavite, Robinson’s Land Corporation
18. DON BOSCO PARISH CHURCH
Laguna Techno Park, Sta. Rosa, Laguna
19. PURE FOODS CONEY ISLAND ICE CREAM PLANT
Sta. Rosa, Laguna
20. PURE FOODS FEED MILL PLANT
Malitlit, Sta. Rosa, Laguna
21. PURE FOODS MEAT PLANT
( Architectural /Engineering )
Marikina City
22. PURE FOODS DRESSING PLANT
Sta. Rosa, Laguna
23. PURE FOODS – PILLSBURY R/D LABORATORY
Libis, Quezon City
24. BUENSUCESO RESIDENCE
Filinvest, Quezon City
25. SANTOS RESIDENCE
Navotas City
26. SMC-FOODSHOP
( Conceptual )
Various Sites
27. SMC – Monterrey Meatshop
( Conceptual )
Various Sites
28. MANERE RESIDENTIAL CONDOMINIUM
Matahimik Street, Quezon City
29. MANERE CONDOMINIUM 2
Matahimik Street, Quezon City
30. PCIB Branches
(Architectural / Engineering )
Various Sites
31. BPI Family Bank Branches
Various Sites
32. PCIB – UP Residential Condominium
Los Banos, Laguna
33. EXECUTIVE OPTICAL STORE
Taft Avenue branch
34. PHIVIDEC HEAD OFFICE
Makati City
35. BIR CAMANAVA REGIONAL OFFICE BUILDING
EDSA, Caloocan City
Master Plan Lakeshore Taguig
36. AGABIN RESIDENCE ( Architectural / Engineering / PM )
Provident Village, Marikina City
37. PHIVIDEC AUXILIARY BUILDING
Tagaloan, Misamis Oriental
38. PASAR HEAD OFFICE ( Architectural / Interiors )
Linden Suites, Pasig City
39. PASAR PLANT OFFICE
Ormoc, Leyte
40. NARRA COPPER MINING OFFICE
Narra, Palawan
41. SITIO ELENA EVENTS VENUE
Valley Golf, Antipolo City
42. MACDONALD RESIDENCE
( Architectural / Engineering / Interiors / PM )
Banahaw, Santa Elena Village, Laguna
43. BARAOIDAN RESIDENE
( Architectural / Engineering / Interiors / PM )
Santa Elena Village, Laguna
44. GARCIA RESIDENCE ( Architectural / Engineering )
Sampaloc, Manila
45. LEPANTO SHOWROOM ( Interiors )
Various Locations
46. BOYSEN PAINTS EXHIBIT BOOTHS ( Interiors )
Various CONEX/ WORLDBEX Expos
47. DAVID CONDO UNIT ( Interiors )
Kensington Place, Fort, Taguig City
48. DAVID CONDO UNIT ( Interiors )
Eisenhower Condo, Annapolis, Greenhills
49. LA CONSOLACION COLLEGE – HRM DEPARTMENT
LCC- Caloocan
50. LA CONSOLACION COLLEGE – HOTEL FACILITIES
LCC- Caloocan
51. SACRED HEART DORMITORY BUILDING
Dapitan Street, Sampaloc, Manila
52. RFM –SWIFT DRESSING PLANT
( Architectural/ Engineering )
Bukidnon
53. VARIOUS CLUBHOUSES FOR LPHI DEVELOPMENT
Various Locations
54. SANTA ROSA ESTATES HOUSING
Santa Rosa, Laguna
55. VARIOUS HOUSING DEVELOPMENT FOR LPHI
PROPERTIES ( MP )
Various Locations
56. PHOENIX HOUSING ( Architectural / Engineering )
Santa Rosa, Laguna
57. JAKA LAND DRESSING PLANT
Cagayan de Oro
58. VARIOUS HOUSE MODEL UNITS
Laguna Properties Holdings, Inc. (LPHI)
59. TNT OFFICE ( Architectural / Interiors )
Airport Road, Pasay City
60. NE PACIFIC MALL RESIDENCE
Cabanatuan City
61. FIL-AMERICAN HARDWARE WAREHOUSE
Cubao, Quezon City
62. BAUTISTA RESIDENCE
Punta Fuego, Batangas
63. SANTOS CONDO RENOVATION
Europa Condominium, Legarda, Baguio City
64. MARQUEZ HOMES
Bacoor, Cavite
65. MARQUEZ RESIDENCE RENOVATION
( Interiors )
San Miguel, Makati City
*Completed Projects listed above are based from 1998-2009 only.

Press_Releases_files/Archikonst article

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