1956 - 1957 AMC Hudson, Boston Zone, Managers Letters Sales

AMC - Hudson
Boston Zone
1956
Manager Letters (Sales)
---------------Business Management Manager
Merchandising Manager
Sales Promotion Manager
Zone Manager
1956 Managers Letters (Sales)
(Boston Zone)
(Filed by Department Head Name)
Page
Name & Department
5
Dillaway, R. W. - Zone Manager
Jun 1 - NADA Reports
Jul 27 - Letter to C. Ashton Cox vis advertising allowance
Dec 26 - Forms and Procedure for placing Ramblers In Driver Training
Dec 27 - Sales Objectives for January 1957
12
Fenerty, H. F. - Merchandising Manager
Jan 6 - Retail Sales Quota for 1956
Jan 6 - Letter to C. A. Cox Re Sales Meeting at Dealership
Mar 9 - Sales Points Not to be Overlooked
Mar 9 - Revised Contest Quotas for March, April and May
Mar 22 - Sales Tally for For February 1956
Apr 12 - Letter to W. MacDonald re “Name the Construction” Contest
20 Jun - Comparison Hudson vs Cadillac, Imperial & Lincoln
Jul 10 - Dealer of the Month, Jun 1956
Jul 23 - Hudson Family Magazine
Aug 20 - Used Car Auction
Aug 20 - Incentive Program for Salesmen
Aug 23 - Signing Up; Long Range Planning for 1957
Aug 27 - The Growing Boom
28
Klaluer, F. J. - Sales Promotion Manager
Nov 7 - Hudson Dealers of the Month for October
Nov 20 - Interest in demonstration Ride; Letter to C. A. Cox, Hudson Sales
Dec 20 - 1956 Sales Club’s Awards
32
Olinto, A. E. - Business Management Manager
Jun 30 - 1956 Quarterly Survey
To:
All Hudson Dealers
Boston Zone
Subject:
NADA Reports
Gentlemen:
Thanks to the dealers who are supporting us with their
NADA Reports each ten-day period as they have mode it possible
to reverse the trend in the resale value of our Hudson cars,
For the first time the June NAPA. Official Guide lists our
Hudson Hornet and Wasp at up to $50.00 MORE than the May
NADA Official Guide books
This is a complete reversal of
the usual downward trend of all cars and indicates as much as
a $100 advantage over a 1955 Pontiac for instance.
We sugest that you use this information in your
contacts with the public when fighting competition for sales.
No longer can they say that the used Hudson has no resale
value.
Again, we can continue this trend if you continue to
send us your NADA Reports regularly. Now that we have the
advantage mentioned above, be sure that we continue to
maintain this edge.
Very truly yours,
HUDSON DIVISION
American Motors Sales Corp.
R. L. Dillaway
Zone Manager
RLD:fm
6/1/56
Dealergram #87
July 27, 1956
Mr. C. Ashton Cox
C. A. Cox Hudson Sales & Service
60 Beale Street
Quincy, Massachusetts
Dear Ash:
When we discussed the advertising allowance with you
that we are giving to help move the large cars, several
things were required that by now you might have forgotten.
So we can process your credit as quickly as possible, would
you please support your advertising request as follows:
1.
Duplicate copies of paid invoices.
2.
Tear sheets from newspapers.
3.
Radio scripts.
Our agreement was that we would duplicate the amount
you spend up to $600 as our contribution.
Very truly yours,
AMERICAN MOTORS SALES CORP.
R. W. Dillaway
Hudson Sales Manager
fm
December 26, 1956
To all Nash and Hudson Dealers:
Some time ago, Mr. Roy Abernethy sent out a brochure containing the
forms and procedure used in most states to place our automobiles in
Driver Training.
Some states further subsidize this worthwhile
project and our company has offered a most liberal allowance of $125
per unit on any 1957 CUSTOM Rambler now placed in such use.
With the second semester rapidly approaching, we urge you to check
with your respective school authorities. We feel certain that these
captive demonstrations will pay off in future sales. Dual Control
units are available on order for Rambler models, and we trust that
you will make the most of this program as it is also one which will
lend itself to local publicity.
Yours very truly,
Zone Manager
December 27, 1956
TO ALL DEALERS - BOSTON ZONE
Subject: Sales Objective for January 1957
Enclosed you will please find a display card giving you your
sales objective for the month of January 1957.
We would
appreciate your hanging this card in a prominent place to remind
you of this objective, and to stimulate your salesmen
in an effort to make that extra sale.
You will note there is space on the right side of this card
for your convenience in recording your total sales by each
10-day period.
This sales objective is based on the monthly percentage of
the agreed yearly figure as discussed between you and
Mr. Goodyear at our recent refranchising meetings.
We sincerely trust you will endeavor to exceed these objectives
in order that we collectively as a zone can exceed our quota.
Yours for good selling in January!!
R. W. W. Dillaway,
RWD-W
Assistant Zone Manage
TO: ALL HUDSON DEALERS
Boston Zone
Gentlemen:
Attached is your retail sales quota for 1956.You will note
that Hornet, Wasp, Rambler and Metropolitan have been set with separate
quotas to help you with your sales projections.This should help
you materially with your long range planning.
Needless to say, it takes adequate manpower in each department
to get the job done.That is your responsibility.We rill, however,
assist you in every way possible to help you achieve your sales goal
and make 1956 a profitable one for you.
Your aim should be to increase Hudson registrations in your
area 10% this year.If you start NOW you can do it.
Yours for better SELLING.
Very truly yours,
HUDSON MOTORS
Division of American Motors Sales Corp.
H. F. Fenerty
Merchandising Manager
HFF:mf
Dealergram #3
January 6
1 9 5 6
P. S. Hornet and Wasp quotas are interchangeable.
January 6, 1956
Mr. A. Cox
C. A. Cox Hudson Sales and Service
60 Beale Street
Quincy, Massachusetts
Dear Ash,
I appreciated being invited to hold a sales meeting at your
dealership last Tuesday evening and I hope that the things we covered were
helpful.
You have two excellent potential salesmen and with proper
sales direction there isn't any reason why they shouldn't be top producers.
You must, however, realize that a salesman needs tools just as much as
a mechanic does if he is going to do a good job.
You have fine facilities for merchandising both new and used
cars, you also hold an excellent reputation with your public, and people like
to do business with you. I would, however, like to make a few suggestions that
I feel would help you and your men do more business.
First: selling is a full—time job and you need someone to work
full time at it and to direct your part—time salesmen so that their efforts
are spent without waste. I realize good sales managers are hard to find but
they are needed in order for a dealership to be successful.
Second: you need an up—to-date list of the 1955, 1954, 1953,
1952, and 1951 owners in your sales area for your salesmen to work with.
This list should also be used to purge your Family Magazine mailing.
Third: you need a registration list of owners in your area
for selling used cars, mailing, telephoning, etc.
Fourth: I would suggest that your salesmen have a telephone for
night use at their desk as part of the sales plan involves its use.This is
most essential in bad weather.
Fifth: I also suggest that as soon as you do the above that
each salesman should average the following daily: ten — would you takes, ten post cards, five — phone calls, One - demonstration.
HFF:mfH.
c.c. Mr. R. W. Dillaway
Mr. E. L. Lodge
Sincerely yours,
HUDSON MOTORS
Division of American Motors Sales Corp.
F. Fenerty — Merchandising Manager
TO:
ALL HUDSON DEALERS
Boston Zone
Gentlemen:
Have you ever heard the song, "Count Your Blessings"? Have you
ever stopped to think how fortunate you are to have a car like the Rambler to
sell? Sometimes we are so close to the WOODS re can't see the TREES.
Here are a few sales points that you shouldn't over look or fail to tell
your customers about.
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.
k.
l.
m.
n.
o.
p.
Lowest priced American made four door sedan.
38' turning circle.
Deep coil springs for smoothest ride of any car.
Reclining seats — only car in its price field to have them.
Greatest economy of any standard care
Lowest repair cost per mile.
Highest trade in value as per NADA reports.
Tires cost less to replace.
Only car in low priced field with a safety roll bar
called "Fashion Safety Arch". The hot rodders will
know what you're talking about*
Power brakes as standard equipment on all 1956
custom models.
More visibility than any competitor in its price class.
You can see all four fenders from driver's seat — appeals
to women drivers.
Only car for the price with single unit construction.
(To be copied by others, including Cadillac next year.)
High level fresh air intake.
Easy access to engine and headlight assembly. Cuts repair
and maintenance costs.
Four Quarts of oil instead of five — more savings.
Windows open with fewer turns of the handle — especially
appealing to women drivers.
I'll bet you and your salesmen have discovered many other advantages.
Let's hear from you so that we can pass them on.
Very truly yours,
HUDSON MOTORS
Division of American Motors Sales Corp.
HFF:mf
Dealergram #35
March 9, 1956
H. F. Fenerty
Merchandising Manager
TO:
ALL HUDSON DEALERS
Boston Zone
Gentlemen:
Listed below are your new revised Contest quotas for March, April,
and May.
Take a good look at them.They make sense. There isn't any reason
why everyone couldn't be a winner.
How about getting your salesmen and all of your selling tools sharpened
up and ready to operate. Oh yes – don't forget those demonstrators.
You're going to need them to WIN:
March
April
May
QUOTA
Very truly yours,
HUDSON MOTORS
Division a American Motors Sales Corp.
H. F. "Hal" Fenerty
Merchandising Manager
HFF:mf
Dealergram # 36
March 9, 1956
YOUR JOB IS SELLING HUDSONS – HOW ARE YOU DOING AT IT?
To:
All Hudson Dealers
Boston Zone
Subject: February Dealer of the Month
Gentlemen:
Hats off to the following for an excellent sales job for February.
Metropolitan
Hartford - 120%
Urban
Area
Saugus - 200%
Amesbury - 500%
Also, congratulations to the following:
Area
Watertown - 100%
No. prove - 100%
Conic - 100%
Norway - 100%
Presque Isle - 100%
Winslow - 100%
Bennington - 100%
Newport - 100%
No. Adams - 100%
St. Albans - 100%
W. Townsend - 100%
Berlin - 100%
Fayville - 100%
Needham - 100%
Henniker - 133%
Canton - 133%
Winchester - 150%
Attleboro - 150%
Brimfield - 150%
Hallowell - 150%
Greenfield - 150%
Keene - 150%
Auburn - 166%
Sanford - 200%
E. Jaffrey - 200%
Gardner - 200%
Orleans - 200%
Amesbury - 500%
Urban
Lawrence - 100%
Portsmouth - 100%
Quincy - 100%
New Bedford - 120%
Exeter - 140%
Feeding Hills - 120% Willimantic - 150%
New London - 120%
Saugus - 200%
Metropolitan
Hartford - 120%
District Manager Frank Primeau, heads the list with eleven of
his dealers with 100% or better, followed by N. B. Libby with nine
of his dealers with 100% of quota or better.
Keep up the good work.
Very truly yours,
HUDSON DIVISION
American Motors Sales Corp.
HFF:fm
Dealergram #39
3/22/56
Hal Fenerty
Merchandising Mgr.
TO: ALL HUDSON DEALERS
Boston Zone
Gentlemen:
At our first Sales Meeting the interior room) windshield width and
turning diameter of the Hudson Hornet versus the Cadillac, Imperial, and
Lincoln was discussed. The comparison figures are listed below:
HUDSON
CADILLAC
IMPERIAL
LINCOLN
HIP ROOM, FRONT
65.0"
64.3"
62.5"
61.8”
HIP ROOM, REAR
64.5
65.2
62.0
63.8
SHOULDER ROOM, FRONT
61.5
59.5
58.3
59.4
SHOULDER R00M, REAR
61.25
59.4
58.3
58.4
HEADROOM, FRONT
37.5
35.8
35.1
35.4
HEADROOM, REAR
36.0
35.1
35.0
34.1
ENTRANCE ROOM, FRONT
(Top of cushion to windcord)
30.5
30.1
29.5
29.6
ENTRANCE ROOM, REAR
29.25
28.6
28.0
27.0
LEG ROOM, FRONT
42.5
43.3
45.7
44.8
LEG ROOM, REAR
40.1
46.3
45.7
43.9
FRONT SEAT DEPTH
18.5
18.0
18.1
18.3
REAR SEAT DEPTH
18.5
17.8
17.8
17.9
STEERING WHEEL TO
CUSHION CLEARANCE
6.4
5.4
5.3
5.0
ADJUSTMENT, FRONT SEAT
5.0
4.0
5.0
5.0
As you may have noted) with the one single exception of Cadillac's rear
hip room which is seven-tenths of an inch wider, Hudson has more seating space in
both the front and rear seats than any other.
Very truly yours,
American Motors Sales Corporation
HFF:mf
Dealergram # 96
June 20, 1956
H. F. Fenerty
Sales Promotion Manager,
July 10, 1956
Hudson Dealers
Boston Zone
Subject: Dealer of the Month
June 1956
Congratulations to the two dealers winning the June Dealer of the Month
Awards: They are —
Area League
M. Handley
Urban League
200.0 %
Frank's Auto Life
120.0 %
There will be no Dealer of the Month Award in the Metropolitan League.
"Hats Off!" to the following dealers for doing a good job —
Area League
Dealership
% of Attainment
Alario Hudson Sales & Service
C.F. Chase Co.
Airport Garage
Carman Motor Sales
Holland Bros., Inc.
McKenney's Garage
Park View: Inc.
Valley Motor Sales
150.0
125.0
100.0
100;0
100.0
100.0
100.0
100.0
Urban League
Dealership
% of Attainment
Wentworth Motor Co.
Cottage Street Garage, Inc.
Mendel Motor Sales Co.
Fairview Garage
112.5
111.1
111.1
100.0
District—wise it's District 11 leading the Zone with an attainment of
80.9 %.
Very truly yours,
H.F. Fenerty
Sales Promotion Manager
HFF:cn
# 98
July 23, 1956
Hudson Dealers
Boston Zone
Subject: Hudson FAMILY Magazine
In talking with one of our dealers the other day I learned of
an interesting experience he had recently.
While waiting in
a dentist's office he was browsing through some magazines and
found several magazines from his competitive dealers.
This
was quite a shock to him.
Needless to say, he immediately added
his dentist to his Hudson FAMILY Magazine mailing list.
In discussing this incident with the dealer the thought occurred
to us that perhaps many of you are not getting the most out of
your magazine mailings.
Listed below are a few suggestions that
may help you get more for your money 1. Purge your mailing list annually; add new
names and cut out dead wood.
2. Doctor's office, beauty parlors, and other
places where people wait should definitely
be on your FAMILY mailing list. Remember,
your magazine is your "silent salesman."
3. Approximately 10 copies should be mailed in
bulk to your showroom for your salesman's
use.
4. Good prospects can be added to your list at
anytime during the year. (Names of your new
car customers are added automatically.)
5. One copy should go directly to your home as
a mailing check.
Take advantage of your "silent salesman." Bring your FAMILY
mailing list up-to-date and keep it growing.
Very truly yours,
H.F. Fenerty
Sales Promotion Manager
HFF: cn
August 20, 1956
All Dealers
American Motors
Boston Zone
Subject: Used Car Auction
Are you loaded with used cars?
If you are and would like to get
rid of them try an auction - it may be just the thing to move
that used car stock that has built up because of your new car
volume sales.
The people who really know how to run a top-notch; fast-moving,
profit-bringing auction are Spencer Company, Inc,
This company
does get results - Town Line Motor Sales, American Motors dealer
in Brookfield, Massachusetts, will tell you so,
Spencer Company recently ran an auction'for Town Line,
According
to John Skiffington, owner of Town Line, the auction brought very
satisfactory results.
More than 800 people were in attendance.
Thirty-one cars were run through and 17 were sold within a very
short time,
Mr. Skiffington said he would be more than pleased to
give any of Our dealers first hand information if they would call
or write him.
His dealership is:
Town Line Motor Sales
Boston Post Road
Brookfield) Massachusetts
Telephone - Volunteer 7-3526.
So if you do have a lot of used cars on hand why not contact either
Mr. Skiffington or the Spencer Company directly.
Spencer Company's
address is P.O. Box 507, Longmont, Colorado.
Very truly yours,
H.F. Fenerty
Sales Promotion Manager
HFF:cn
August 20, 1956
All Dealers
American Motors
Boston Zone
Subject: Incentive Program for Salesmen
In the near future plans will be consummated for the 1957 New Car
Showing to the dealers.
Naturally, your salesmen would like to
attend this prevue.
We would like to pass on to you two interesting sales incentive
programs that have been initiated by Boch Sales and Service, Inc.
and Woonsocket Nash Co.
At Woonsocket Mr. Dumais, the dealer, has set up a Salesman's
Kitty.
For every new car sold by one of his salesmen $25 goes
into the Kitty of the salesman making the sale) $10 is added for
every used car sale.
When a salesman's Kitty reaches $200 he is
entitled to attend the 1957 New Car Showing and to bring his wife.
Ernie Boch of Boch Sales and Service has set up monthly quotas for
each of his salesmen.
As an incentive he has sent a $100 check,
unsigned, to each salesman's wife,
The two top salesmen will go
to the 1957 New Car Showing and Ernie will sign their wive's $100
checks.
Why not start your incentive plan now
Very truly yours,
H.F. Fenerty
Sales Promotion Manager
HFF:on
August 23, 1956
All Dealers
American Motors
Boston Zone
Subject: "Signing Up"
Now is the time to do some long range planning for 1957. With our
new merchandise, the best in the industry, new advertising plans
should be made well in advance.
Today you have to TELL people about your dealership, about your
personnel, and about your product. And you have to KEEP TELLING
them over and over again.
One of the best ways to keep your name in front of the public is
to "sign-up." Use your dealership name on signs on your demonstrators.
In your 1957 Announcement and Promotional Materials Kit you will
see a Car Top Poster Frame - designed to fit any car. And you
will find that Bumpa-Tel Sign Division of Warren Hastings Motor
Co., Inc., Mounds, Illinois makes excellent signs for both new
and used car advertising.
Let's plan to do something in the way of "signing up" those '57
cars. Take action NOW! You will find that signs pay dividends.
Very truly yours,
H.F. Fenerty
Sales Promotion Manager
HFF:cn
August 27, 1956
Hudson Dealers
Boston Zone
Subject: The Growing Boom
Sometime next Spring there will be 170,000,000 people in the
United States.
This means that in a little less than three and
a half years we have added 10,000,000 to our population. Previously it took more than four years to grow from 150,000,000 to
160,000,000.
What do these figures mean to you?
They should mean MORE BUSINESS - providing you are seeing to it
that your business growth is keeping pace with the market.
In 1965 the population will reach 190,000,000,
The family boom
is on again.
Households are being formed at the rate of a million
a year.
This means more car owners.
You) as a dealer, should
make long range plans to obtain your share of the market.
Stand back - take a look at your business - are you doing the
things you should to create more business?
Ask yourself the
follwing questions:
Yes
Is your Parts and Service
operation taking care of
its share of the load?
Do you have good office
management?
Is your sales staff adequate?
Are you holding regular
sales meetings?
Are you furnishing your salesmen these tools:
Owner Lists
Prospect Cards
- continued -
No
Hudson Dealers — Boston Zone
August 27, 1956
Page Two
Yes
No
Are you furnishing your salesmen
these tools:
Sales Quotas
Demonstrators
Proper Advertising
New and Used Car Inventory Controls
Are your used cars ready for sale —
Appearance—wise
Price—wise
Mechanically
Are you using the "Personally
Endorsed" plan?
Is your lot well lighted?
Is your lot well signed?
If the answers to the above questions are YES you are well on the
way to success. IF WE CAN HELP YOU TURN ANY NO ANSWERS INTO YES
ANSWERS PLEASE FEEL FREE TO CALL ON US.
Very truly yours,
H. F. Fenerty
Sales Promotion Manager
HFF:cn
To:
All Hudson Dealers
Boston Zone
Gentlemen;
The following dealers have been named Hudson Dealers of the Month for
October:
METROPOLITAN AWARD
The Henley Kimball Company — 180%
380 Forest Avenue
Portland, Maine
URBAN AWARD
Milton Motors, Inc. — 366%
184 South Street
Pittsfield, Mass.
AREA AWARD
Arthur R. Daigle — 300%
124 Main Street
Fort Kent, Maine
Very truly yours,
AMERICAN MOTORS SALES CORP.
F. J. Klauer
Sales Promotion Manager
fm
11/7/56
November 20, 1956
C. A. Cox Hudson Sales & Service
60 Beale St.
Quincy, Mass.
Gentlemen:
Stockholders of this company were recently forwarded a copy
of Mr. Romney's talk "In League with the Future" and a business
reply card. The card invited interest on the part of stockholders
for a demonstration ride.
Listed below are the names and addresses of those stockholders
who have expressed interest in a demonstration ride, together with
other pertinent information.
Mr. Harold F. Page
76 Clement Terrace
N. Quincy, Mass.
It will be appreciated if you will follow through and let us know
whether or not any sales resulted from this activity.
Very truly yours,
AMERICAN MOTORS SALES CORP.
F. J. Klauer
Sales Promotion Manager
FJK:la
December 20, 1956
TO ALL DEALERS - BOSTON ZONE
RE:
1956 SALES CLUB'S AWARDS
Please let this serve as a notice to you, your salesmen, and your bookkeeper that
this is the last call for sending in your Honor Club Reports for the year 1956.
"Binoculars" have been selected as the Sales Club Membership Award for 1956.
Members of the "100 Car" Nash Sales Honor Club and the Hudson Triangle Club will
receive a pair of Thorobred, Zeiss Style Binoculars. These 6 x 30 binoculars
are of outstanding quality, with center focus and coated lenses. They come with
genuine leather trim, plastic eye covers and pigskin leather cases....binoculars
the winner will be proud to own and cherish as evidence of his outstanding sales
accomplishments.
Members of the "50 Car" Nash Sales Honor Club will receive 5X pocket binoculars
with leather carrying cases.
Please exert every effort to make this an outstanding sales month, and be certain that your Honor Club Reports are in this office by January 15. This is
the deadline!
Our reports must be complete by this date and mailed to Detroit.
Let's close out this year with a good sales effort, and start of 1957 with a
"bang."
Very truly yours,
F. J. Klauer
Sales Promotion Manager
FJK:jc
TO:
All American Motors Dealers — Boston Zone
RE:
N.A.D.A.
— 1956 Quarterly Survey, June 30, 1956
Gentlemen:
We all look forward to the Quarterly Business Management Survey
that is prepared by NADA. Every well—managed dealer devotes considerable
time studying this report. Here at the Zone office we compare the Guide
Figures with our dealer and Zone averages, making full use of this important
material.
Every quarter you are invited to complete the Business Management
Survey to give you, and all dealers, the opportunity of reporting the results
of your business efforts.
It is now time to complete the second quarterly
report for this survey, and, because the material is so beneficial to you, it
is expected that all will promptly and thoroughly respond. As businessmen you
should welcome every opportunity to compare your averages with reliable guides
prepared by experts from the industry. It takes so little time on your part
to obtain so much in return.
If you need any assistance in completing these NADA Business
Management forms, please do not hesitate to seek our assistance.
Very truly yours,
American Motors Sales Corporation
Arthur E. Olinto
Business Management Manager
AEO:mf
AMC - Hudson
Boston Zone
1957
Sales Manager Letters
---------------Car Distributor
Zone Manager
1957 Manager Letters
(Boston Zone)
(Filed by Department Head Name)
Page
Name & Department
38
Connelly, W. V. - Car Distributor
Apr 9 - Upholstery Trims Depleted
Dec 18 (57-123) - Self-Adjusting Brakes on Rebels, Ambassadors
Dec 18 (57-125) - Fleet Sales, Model 5825, 5818
Dec 18 (57-126) - Air Ride System
44
Dillaway, R. W. - Asst. Zone Manager
Apr 3 - Article in Apr. 3rd Boston Herald re Louis Wolfson
Apr 10 - Sales Leaders for March 1957
Jun 24 (57-110) - N.A.D.A Reports
53
Powers, A. V. - Zone Manager
Apr 2 - Top Volume Dealers, February 1957
Jun 10 (57-102) - Rambler Business is Good
April 9, 1957
No. 57-79
TO ALL DEALERS - BOSTON ZONE
Please note that upholstery trims as listed below
have been depleted Trim 743 - Red Leather with Black Cloth
Models 5715-2 - 5725-2 - 5729-2
Trim 771 - Red Leather with Black Cloth
Nash Models 5765-2 - 5787-2
Trim 795 - Red Leather with Black Cloth
Hudson Models 35785-2 - 35787-2
Please change your records accordingly.
Very truly yours,
WVC/tf
W. V. Connelly
Car Distributor
57-123
December 18, 1957
TO:
All Dealers
RE:
Self-Adjusting Brakes on Rebels and Ambassadors
Effective in production beginning January 20, 1958, self-adjusting brakes
will be available as optional equipment on the Rambler Rebel and the
Ambassador.
Prices are as follows:
List
Dealer Net
E.O.H.
Total Dealer Billing
A.D.P.
$6.95
5.30
.50
5.80
7.45
This new feature, introduced for the first time in 1958 model cars, is one
that should appeal to just about every buyer of a Rebel or an Ambassador.
The brake is so arranged that every time the car is driven in reverse, if
there has been any wear on the brake lining the position of the shoe is
automatically adjusted to give more efficient braking performance. This
adjustment remains in effect until further wear takes place, which again
automatically generates further adjustment as required.
When ordering for the last ten days of January, and for subsequent months,
you should include your requirements of this item. At the price quoted
above, the demand should be tremendous.
Very truly yours,
W. V. Connelly
Car Distributor
WVC/tf
57-125
December 18, 1957
TO:
All Dealers
RE:
Fleet Sales - Model 5825, 5818
The following prices have been released to cover the 1958 Rambler Rebel V-8
Deluxe four door sedan, model 5825 and 1958 Rambler "6" Deluxe four door
Cross Country Station Wagon, model 5818 for Fleet use only:
DEALER PRICES
5825
Dealer Base Billing
E.O.H
Total Dealer Billing
5818
$1556.90
161.00
1717.90
$1701.20
175.00
1876.20
1996.00
161.00
20.00
2177.00
2181.00
175.00
20.00
2376.00
3287
3056
RETAIL PRICES
Suggested Factory List
E.O.H.
Retail Delivery Charge
A.D.P
Shipping Weight
Interior trim for model 5825 and 5818 is the same as that used on model 5815.
Very truly yours,
W.V. Connelly
Car Distributor
WVC/tf
57-126
December 18, 1957
TO:
RE:
All Dealers
Air Ride System
Effective in production on January 20, the new air ride system will be
available as optional equipment on the Rambler 6, Rebel V-8 and Ambassador.
Basically, this consists of a pair of air springs working inside and in
conjunction with a pair of low rate rear springs.
A constant ride height
is maintained by a leveling valve mounted on the car body and actuated by
a ring connected with the rear axle. A reservoir supplies air to the valve
and is pressurized by an air compressor. Because of our superior front
suspension, no air cushions are used with the front springs.
Among the benefits provided by this rear air ride system are the following:
1.
Constant riding height at the rear of the car regardless
of load. This height is lower than a production car without passenger load. This also means the headlamp aim does
not vary with load.
2.
Increased control in severe bumps.
3,
Increased stability during cornering.
rear-end control.
4.
In Station Wagon models an excellent boulevard ride that
approaches standard sedan quality. Characteristics of this
ride are not affected by variance in load. The load carrying
space of the station wagon can be more fully utilized without
the necessity of heavy rear springs which adversely affect
ride qualities.
This results in better
- 2 -
The price of the air ride system is as follows:
List
E.O.H.
A.D.P.
Dealer Base
Total Dealer Billing
Ramb. 6 and Reb. V-8
Amb. V-8
$ 91.80
6.70
98.50
69.75
76.45
$ 91.90
6.60
98.50
69.85
76.45
On all 8-cylinder cars which you order with air ride you must also specify
power steering, which will be billed at its regular option price.
The public is well aware of the advantages of air ride, which should help
you in your promotion of this item.
Please place your orders with your
District Manager on his next contact.
Yours very truly,
W.V. Connelly
Car Distributor
WVC/tf
57-81
April 10, 1957
TO:
ALL DEALERS - BOSTON ZONE
SUBJECT:
SALES LEADERS FOR MARCH 1957
Beginning with the month of March, you will note that we have taken the
liberty of dividing the dealers in the Boston Zone into four groups,
The
basis for this segregation was the sales objective for each dealer involved.
We believe this is a much more fair way of determining the operations,
doing the best job as they are compared to dealers of like size.
Business was very good during March with both large and small dealers alike
enjoying profitable selling. Our congratulations to the following group
leaders and their organizations on their performance for this successful
month.
Group #1
Boch Sales & Service - Norwood, Mass.
126%
Group #2
Viking Motors - Newport, R.I.
156%
Group #3
Wm. J. Smith - Danielson, Conn.
183%
Group #4
Temple St. Garage - Whitman, Mass.
167%
No wonder our business is good. Month after month, and year after year our
Rambler registrations have been steadily increasing. The proven acceptance
of this car recommends that in your local advertising and in your dealership
you should strongly identify yourself with Rambler to pull more and more
traffic in your showroom to increase your selling opportunities. For the
period between October 1, 1956 to March 31, 1957, Rambler sales are up 22%.
This trend is definitely in the right direction. Let's send it even higher
in April.
R.W. Dillaway
Asst. Zone Manager
RWD/tf
-2DEALERSHIP
GROUP #1
Boch Sales & Service - Norwood, Mass.
C & S Mortors - New London, Conn.
Springfield Nash - Springfield, Mass.
Lipman Motors, Inc. - Hartford, Conn.
Boston Nash Co. - Boston. Mass.
The Henley-Kimball - Portland, Me.
Zarren Motors - Belmont) Mass.
Fred G. Marion, Inc„ - Holyoke, Mess.
Kelley-Chandler, Inc. - Worcester, Mass.
Stadium Motors - Providence, R.I.
Wentworth Jennings - West Newton) mass.
Finn Motor Sales - Worcester, Mass.
GROUP #2
Viking Motors - Newport, R.I.
Mendel Motor Sales - Chelsea, Mass.
Robert O. Mace - Auburn, Me.
Burke's Garage - Rutland, Vt.
Pettengill Motor Sales - Stoneham, Mass.
M. J. Vagge - Nashua, N.H.
Syl's Auto Sales & service - Southbridge, Mass.
Poulin's Garage - Winslow; Me.
Louis Motors - Springfield) Mass,
Lowell Nash Sales Co. - Lowell, Mass.
Gagrier Nash - Providence, R.I.
Arlington Motor Sales - Arlington, Mass.
Coleman Nash -- Portsmouth; N.H.
Paquette Motor Sales - Berlin, N.H.
Woonsocket Nash, Woonsocket; R.I.
Carignan Bros. - Laconia, N.H.
Paul's Auto Sales & Service - Middleton, Mass.
P-T Motors, Inc.- Manchester Center, Vt.
Nash North Adams - North Adams, Mass.
Wentworth Motor Co. - Exeter, N.H.
Pearl St. Garage - Braintree, Mass.
Miner Nash Co. - Willimantic, Conn.
Ell-Bern Motors - Dorchester, Mass.
Whiting & Reicker - Brockton, Mass.
Lincoln Motors, Inc. - No. Attleboro, Mass.
Rigazio Bros, Inc. - Somerville) Mass,
Twin sales Corp. - Bridgewater, Mass.
Joy Sales & Service - Mexico, Maine
McNamara motors, Inc. - Lebanon, N.H.
Berkeley Motor Co. - Middletown, Conn.
DePalma Motor Sales Co. - Feeding Hills, Mass.
Boland Motors - Manchester, Conn.
Sherman Motors - Providence, R.I.
Aubin Motor Sales Co. - Malden, Mass.
Gene Brown Motors, Inc. - Newton Center, Mass.
Elm Motors - New Bedford) Mass.
Cottage St. Garage - Brockton Mass.
% OF ACCOMPLISHMENT
126
122
121
119
98
96
71
70
69
53
40
13
156
1144
127
122
111
111
100
100
93
91
90
89
P9
89
85
82
78
78
75
73
71
67
64
64
60
56
56
56
56
44
43
38
38
38
38
36
33
-3DEALERSHIP
GROUP #2
(Cont'd)
Milton Motors - Pittsfield, Mass.
Don's Garage - Revere, Mass.
Frank's Auto Life - Saugus, Mass.
H.J. Goudreault - Haverhill, Mass.
Anderson-Wills Co. - Lawrence, Mass.
Gagnon Motors - Sanford, Mass.
Rockwood Bros, Inc. - Wellesley, Mass.
Jim Adams, Inc. - Bangor, Me.
GROUP #3
Wm. J. smith - Danielson, Conn.
Crepeau Nash Hudson Sales - Biddeford, Me.
Adams sales & Service - E. Providence, R.I.
Parent's Sales & Service - Cranston, R.I.
Fix-It auto Body - Leominster, Mass.
Wright's Garage - Carolina, R.I.
Airport Garage - Brunswick, Me.
Sunapee St. Garage - Newport, N.H.
DeCormier Motor Sales - Manchester, Conn.
Wm. D. Maier - West Roxbury, Mass.
Smith Motors of Lowell - Lowell, Mass.
Cavanaugh Bros. - Manchester, N.H.
Price's Garage - Ipswich, Mass.
Fairview Garage - Burlington, Vt.
Dover Nash Co. - Dover, N.H.
Drewett's Garage - Warren, Me.
Granite City Auto - Barre, Vt.
Busy Bee - Lincoln, R.I.
E.P. Fournier - Pawtucket, R.I.
Bemis Nash, Inc. - Brattleboro, Vt.
James Motors - E. Providence, R.I.
EImer's Auto Sales - Rockville, Conn.
Williams Auto Co. - Westfield, Mass.
DeLuca Bros. - Cranston, R.I.
Nash Milford Co. - Milford, Mass.
Freddie's Motor Sales - Mechanicsville, Conn.
Bristol Hudson Motors - Bristol, Conn.
Ward Nash - Framingham, Mass.
Dan's Service Station - Westboro Mass.
Ed's Auto Sales & Service - Billerica, Mass.
Town Line Motor Sales - Brookfield, Mass.
Monroe Motors - West Yarmouth, Mass.
Hoyt Motor Sales - Newburyport, Mass.
Osgood's Garage - Bellows Falls, Vt.
Nash Northampton - Northampton, Mass.
Springfield Nash, Inc. - Springfield, Vt.
Papa's Sales & Service.- New Britain, Conn.
Batchelor's Garage - Keene, N.H.
% OF ACCOMPLISHMENT
31
22
22
17
11
11
0
0
183
163
160
160
150
140
120
120
117
114
113
113
100
100
88
83
83
80
80
80
71
67
67
67
63
60
60
60
60
57
57
57
57
57
56
56
50
50
-4DEALERSHIP
GROUP #3
(Cont'd)
V.A. Crossley - Watertown, Mass.
Jose's Garage - Augusta, Me.
Kelley's Garage - Milton, Mass.
Alder's Garage - Plymouth, N.H.
J. Mossoff - Fall River, Mass.
C.F. Chase - Auburn, Me.
McKenney's Garage - Newport, Me.
Imperial Motors - Waterville, Me.
C.W. Roew, Inc. - Henniker, N.H.
Carman Motor Sales - St. Albans, Vt.
Shelton Motors Corp. - Portsmouth, N.H.
Robar Motor Sales - Thompsonville, Conn.
LaPolla Motor Sales - Cranston, R.I.
C.A. Cox - Quincy, Mass. Petrin Motor bales - Greenfield, Mass.
Callahan Hudson Co. - Northampton, Mass.
Stanley Motors, Inc. - Attleboro, Mass.
Tufano Body Co. - New Britain, Conn.
Belchertown Motor Sales - Belchertown, Mass,
Cape Ann Auto Sales - Gloucester, Mass,
Hamlin Motor Sales - Watertown, Mass.
Manny's Truck & Hudson Sales - Fall River, Mass.
Caramos Motor Sales - Taunton, Mass.
Karman Motors, Inc. - Pittsfield, Me.
Mace Motors - Lancaster, N.H.
Cook Nash - Needham, Mass.
Gardner Hudson - Gardner, Mass.
Tarbox Motors - Allenton, R.I.
Pawtucket Nash - Pawtucket, R.I.
Hi-Way Motor Mart - Westport, Mass.
Capitol City Motors - Montpelier, Vt.
GROUP #4
Temple St. Garage - Whitman, Mass.
Fairfield Garage - Keene, N.H.
Boeske Bros. - Maynard, Mass,
:tally's Motor Sales - Chepachet, R.I.
Hayes Super Service - Presque Isle, Me,
Jaffarian's Service - Haverhill, Mass.
John O. Ouimette - Clinton, Mass.
Chas. L. Haggerty - Winchester, Mass.
Pelkey Motor bales - Topsham, Maine
M. Handley - Somersville, Conn.
Hayes Motor Sales - E. Jaffrey, N.H.
Holland Bros, Inc. - Woburn, Mass.
Leonard's Motor Service - Oak Bluffs, Mass.
Seavey's Garage - Woodsville, N.H.
Deoss Motors, Inc. - Concord, N.H.
Burbee's Nash - Claremont, N.H.
% OF ACCOMPLISHMENT
50
50
43
43
40
40
40
40
40
40
38
33
33
29
29
29
29
25
20
20
20
20
20
20
20
14
14
0
0
0
0
167
100
100
100
100
100
75
75
75
67
67
67
67
67
60
57
-5DEALERSHIP
GROUP #4
(Cont’d)
Franco's Motors - Southington, Conn.
Sheffield Motors - Sheffield, Mass.
Alario Hudson Sales - Leominster, Mass.
J & S Motors, Inc. - Whitinsville, Mass.
Brimfield Garage - Brimfield, Mass.
Pisaturo Motor Sales - Providence, R.I.
Gonic Garage - Gonic, N.H.
Medway Hudson Sales - W. Medway, Mass.
Daniel Motors - Greenfield, Mass.
Wheeler's Garage - Berlin, N.H.
Valley Motor Sales - Valley Falls, R.I.
Wheaton Motor Sales - Attleboro, Mass,
Lawrence's Garage - Dartmouth, Mass.
MacFarlane Motors - Kingston, Mass.
Bay Path Motors - Norwell. Mass.
Middle St. Motors - Plymouth, Mass.
Stanley's Garage - Rockland, Maine
Michaud's Garage - Amesbury, Mass.
Seavey's Nash - Candia, N.H.
Aldrich's Motor Co. - Norway, Me.
Bellingham Auto Sales - Bellingham, Mass.
Ivaldi Motors - Canton, Maas.
R.C. Muirhead - Needham, Mass,
Irvine Bros. Inc. - Hopkington, Mass.
Pat & Syl's Nash - Westerley, R.I.
Sears Auto Sales - Sandwich, Mass.
Shaw's Motor Sales - Caribou, Me.
Arthur R. Daigle - Fort Kent, Me.
Rowell Motors, Newport, Vt.
Rodden Motors - Skowhegan, Me.
Williams & Bugbee - Bennington, Vt.
Wellesley Hills Garage - Wellesley Hills. Mass,
Ted's Auto Service - Fayville, Mass,
Mansfield Garage, Inc, - Mansfield, Mass,
O'Connor's Garage - Saxton's River, Vt,
% OF ACCOMPLISHMENT
50
50
50
50
40
40
40
33
33
33
33
33
33
33
33
33
33
33
33
33
25
25
25
25
25
25
25
25
25
20
17
0
0
0
0
April 3, 1957
No. 57-77
TO ALL DEALERS - BOSTON ZONE
In an effort to improve your business, we are
attempting to release from time to time publicity
regarding Mr. Wolfson and his association with
American Motors.
The Boston papers this morning, April 3rd, carried
a very revealing and hard-hitting article regarding
the continued production of the Nash and Hudson lines.
For your perusal and use as a sales tool we are
attaching a copy of this release.
Very truly yours,
RWD-W
W. Dillaway,
Assistant Zone Manager
From The Boston Herald, Wednesday, April 3, 1957
WOLFSON SAYS AM. MOTORS
TO CONTINUE NASH AND HUDSON
New York, April 2 (AP) - Financier Louis E. Wolfson said today that "pruning"
of the Nash and Hudson operations of American Motors is not on his program.
He said he is "in basic agreement" with President Romney of American Motors
that the company should continue to make Nash and Hudson cars.
Wolfson, largest single stock-holder of American Motors, referred to some
published reports which he said had "indicated" that the Nash and Hudson models
might be dropped. The reports were based on informal conversations with the
Florida financier following yesterday's annual meeting of Merrit-Chapman
& Scott Corp. of which he is president and chairman.
He said these reports
constituted a "completely erroneous interpretation."
Wolfson said his remarks "could not logically be interpreted as suggesting
that pruning of the Nash and Hudson operations of American Motors is on either
Mr. Romney's program or mine.
"At no time did I make any specific recommendations for American Motors.
Let me reiterate that Romney and I are in basic agreement.
Mr. Romney has
stated that the company's 1958 program is largely tooled and that it provides
for compact cars and larger senior cars.
Mr. Romney further states American
Motors expects to increase its penetration of the low-priced and medium-priced
markets, and its Nash and Hudson cars are continuing."
- 0 -
57-110
June 24, 1957
TO:
RE:
ALL DEALERS - BOSTON ZONE
N.A.D.A. REPORTS
We have recently received a report tabulating the number of N.A.D.A.
reports sent in by American Motors dealers for the month of May 1957.
It was very disappointing to see that in the Boston Zone area only
51.7% of the dealers are reporting the sale of their used cars to N.A.D.A.
I am sure you will agree that it behooves each and every one of us to see
that these reports are in on time in order to maintain the high resale
value of our Rambler car in particular.
We as zone management again
request your wholehearted cooperation in submitting N.A.D.A. reports on
time.
R. W. Dillaway
Asst. Zone Manager
RWD/tf
April 2, 1957
TO ALL DEALERS - BOSTON ZONE
Subject: Top Volume Dealers - February 1957
We are very proud to announce that Mr. Morris Lipman is our
top volume selling dealer for the month of February in the
Boston Zone with 88 units sold, closely followed by 1. Lipman Motors, Inc., Hartford, Conn.
2. Boch Sales & Service, Inc., Norwood, Mass.
3. Boston Nash Co., Boston, Mass.
4. Robert O. Mace, Auburn, Maine
5, The Henley-Kimball Co., Portland, Maine
6. Pearl Street Motors, Inc., So. Braintree, Mass.
7. Springfield Nash Motor Sales, Inc.,Springfield, Mass.
Kelley Chandler, Inc., Worcester, Mass.
Our most sincere congratulations to you dealers and your
salesmen.
Very truly yours,
AVP-W
A. V. Powers,
Zone Manager.
June 10, 1957
No. 57-102
TO ALL DEALERS - BOSTON ZONE
"RAMBLER BUSINESS IS GOOD"
We are very pleased to announce that total retail sales in the nation
amounted to 4,816 in the last ten days of May, bringing the month of May's
total to 12,656. This accomplishment makes May the largest Rambler sales
month in the corporation's history. The dealers in the Boston Zone stand
fourth in the current national sales contest ending June 30th, with
almost 1,300 sales in May.
May I congratulate all of you, and at the same time request that an all
out effort be made during the month of June to capture business. Keep
the same momentum and add to it your individual stretch drive effort.
We are confident that Boston can top all zones in the country with 1,600
sales during the month of June.
Stories of record breaking sales in May will be told in advertisements
on Monitor June 8th and 9th, and on Disneyland June 12th. Also the newspaper
ad of the week of June 17th is released to further indicate our Rambler
position for May. Automotive News will also carry this message on June 10th.
Because success is contagious we suggest that each dealer run ads in his
local market,if your performance warrants it, to further attest to the job
being done across this nation on Rambler sales. Many, many dealers in this
New England Zone are quite eligible to indicate the percentage of retail
sales increase for the past six months, and it is time right now to stop
"hiding your individual lights under a bushel".
If you cannot be included in this category then we very seriously suggest
you analyze your sales effort, your staff, your inventories, and your
trading habits, because identical outstanding sales jobs are being done
throughout the six states in this zone - perhaps in the next town.
Analyze your performance, because as we have said before - RAMBLER BUSINESS
IS GOOD - particularly in the New England market.
Very truly yours,
AVP-W
A. V. Powers,
Zone Manager.