company profile

ALL YOU TASTE IS LOVE
DUTCH DELICACY
With their small size, delectable softness and delicious flavor, everything about
mini pancakes is appealing. These ‘poffertjes’ are native to Holland, which is historically renowned for its sweet baked goods. Since the 17th century mini pancakes
have formed an integral part of Dutch culture, where they are the traditional treat
during fun fairs, markets and other events. Mini Pancakes brings this Dutch delicacy
to an international audience.
With our presence in Holland, Germany, the United Kingdom, Italy and the United
Arab Emirates, we are international market leader in distributing freshly baked mini
pancakes. Our company goes back decades and is well known for providing a top
quality product and professional service. Everywhere we go, our mini pancakes are a
smash hit receiving rave reviews. We exist to share our love for this Dutch delicacy
with the world.
OUR AMBITION
We pioneer the international distribution of freshly baked mini pancakes. With our
presence in Europe and in the GCC countries we are the international market leader.
We work hard to further strengthen and expand our position. Our immediate goal is
to establish fixed selling points in the U.A.E. Other locations throughout the region
and the rest of the globe will follow. Sharing our love for mini pancakes with the
world is our passion, and our ambition.
WORLD EXPO 2015
The Dutch pavilion is one of the most popular at World Expo 2015 in Milan. Our
colourful food truck is positioned right at the entrance of the pavilion that is set up
as a festival. Mini Pancakes CEO Tomek Aalders: ‘It is very satisfying to introduce
so many people from all over the globe to mini pancakes and to see them enjoy this
thoroughly Dutch delicacy. After centuries of popularity in Holland, mini pancakes
are gaining relevance on the international food stage. World Expo is proof of that.’
QUALITY GUARANTEED
Our mini pancakes are among the best in the world. We continuously check the
quality of our ingredients, production process and end product. We carefully select
our materials, most of which are directly flown in from the Netherlands. For example
the flour, which is processed in traditional windmills and is packed with vitamins
and other nutrients. While the basic recipe has remained the same for centuries, our
batter and equipment are the result of our own in-house innovation.
Our skilled chefs prepare our secret recipe batter using a consistent, repeatable
process. Our state-of-the-art equipment is handcrafted especially for us, which is
exceptional in the industry. Our thorough knowledge of the ingredients and extensive experience in producing mini pancakes ensure that our product is always at the
pinnacle of perfection.
FLEXIBLE SERVICE
Flexibility is at the core of our business. The small size of the mini pancakes allows
the customer to enjoy them at our stand, while taking a stroll or sitting down for
a break. We prepare mini pancakes at very different occasions including festivals,
street fairs, corporate events, weddings and birthday parties.
In size these events range from millions of visitors, such as Global Village in Dubai,
to intimate occasions. We work closely with our clients to ensure that their event
INTERNATIONAL APPROACH
With our presence in Holland, Germany, the United Kingdom, Italy and the United
Arab Emirates we are international market leader in distributing freshly baked mini
pancakes. We know our markets well and are able to anticipate their specific demands flawlessly. Our international approach is visible in our multi-national crew
and in the cocktail toothpicks we provide with every serving.
The flags of different countries on them create a festive look. While the love for
mini pancakes transcends cultures and cuisines, the preferences for toppings differ
per country. In Holland the traditional topping is melted butter and powdered sugar.
In the U.K. lime, jam and sugar are preferred, while Italians go mad for syrups, white
chocolate and Nutella. Customers in the U.A.E. have a clear preference for Nutella
or cheese spread.
will be a success. A wedding in the GCC countries requires a different approach than
a food festival in Europe. Our flexibility and awareness of local cultures allows us to
cater to any specific situation without compromising in quality or service.
OUR PROMISE
YOUR EVENT
With masterful baking we deliver the highest quality food in the business. We pro-
Mini pancakes are a smash hit at any event, including yours. We prepare our Dutch
vide a unique experience to our customers as they wave experience at large scale
delicacies at very different occasions, such as festivals, street fairs, corporate
events. In carefully selecting the ingredients we respect the environment.
events, weddings and birthday parties. In size these events range from very large
to intimate.
We provide a safe and professional work environment in accordance with local and
international business regulations. We work hard to install our units in adherence
We can cater to your specific situation without compromising in quality or service
with the requirements of the event organizer and local guidelines for health and
because of our awareness of local cultures and our flexibility. Give us a call, drop
safety. Our skilled and highly trained crew is always at your service. We know our
us a mail, and we will gladly help you to make your event a success.
trade well and never let our business partners down.
» With masterful baking we deliver the highest quality food in the business.
Dewi and Klaas van Dijken’s wedding
» We provide a unique experience to our customers as they watch us prepare
the freshest possible product.
» We cater to audiences both large and small, without compromising in quality
or in the intimacy of the experience at large scale events.
» In carefully selecting the ingredients we respect the environment.
» We provide a safe and professional work environment in accordance with local
and international business regulations.
» We work hard to install our units in adherence with the requirements of the event
organizer and local guidelines for health and safety.
» Our skilled and highly trained crew is always at your service.
» We know our trade well and never let our business partners down.
“ We can recommend Mini Pancakes, not only for a wedding, but for
every party. At our wedding, Mini Pancakes was the culinary surprise
of the evening. Not only for us, but especially for our guests. Instead
of the traditional cake or usual savory snack, tasty mini pancakes
were served. It was a success with everyone. We can recommend it,
not only for a wedding, but for every party.
”
CONTACT INFORMATION
SHARING THE LOVE
Mini pancakes are all about sharing. Customers like to enjoy our treat during a day
[email protected]
+31 6 22 100 555
www.minipancakes.com
or evening out. Watching our chefs prepare mini pancakes is enjoyable entertainment, during which we like to engage our customers. Each serving provides ten
freshly baked mini pancakes, and is often shared amongst family and friends. In this
intimate atmosphere we are able to convey our passion for our product.
FOLLOW US
This is also our primary online goal, to actively expand our brand awareness via
social media. Through these channels we have discovered that some people drive
over a 100 miles just to enjoy our delicacy. Most of our customers are women under
35 who express their enthusiasm online. On Instagram we have 17.000 followers
@minipancakes
who share their love for our mini pancakes by posting mouth-watering pictures and
rave reviews.
MINIPANCAKES.COM