catalog - itely hairfashion na

I T E LY H A I R FA S H I O N
PRODUCT
CATALOG
1
OVERVIEW
Established in 1989 as the Master Importer for North
America, ITELY HAIRFASHION N.A., Inc. has enjoyed
consistent expansion. This sustained growth is the
direct result of your dedication to the advancement
of the art and profession of haircolor.
In addition to creating and distributing the finest
quality, professional haircolor and after-color hair
care products, we have continued to develop and
enhance our national educational program and
color training seminars.
ITELY HAIRFASHION offers a complete hair care
color system from the initial cut and color to
complete after-color professional products that
are guaranteed to extend the “just colored”
look, feel, and condition of your client’s hair.
ITELY HAIRFASHION constantly achieves
Predictable, Unparalleled Results and
Complete Customer Satisfaction by combining
State-of-the-Art Technology and over 1000 years
of Italian Artistic Perfection.
INDEX
TEMPORARY COLOR
COLOR SYSTEM
COLORLY 2020...........................................
EASILY BLOND.............................................
OXILY DEVELOPER.........................................
COLORLY 2020 ..........................................
AQUARELY..................................................
DelyTON ...................................................
4
5
5
6-7
8-11
12-13
TECHNICAL SERVICE
PROCOLORIST............................................. 14-15
RIFLESSI...................................................... 17
TEXTURE
PROSHAPE.................................................. 18-19
HAIRCARE
SYNERGICARE Color Xtend............................ 20-21
SYNERGICARE Instant Smooth......................... 22-23
STYLING
BLEACH & TONE
PURITY DESIGN........................................... 24-26
BLONDLY.................................................... 16
ADVANCED CONTRAST................................ 16
LIGHT + PASSION........................................ 16
FIND MORE...
2
www.itelyhairfashion.us
AVANTI PROGRAM
Since its introduction, ITELY HAIRFASHION has
worked diligently to provide its loyal customers
with a Salon Rewards/Loyalty Program with
the singular priority of providing true value and
support without unnecessary complications or
extreme order and inventory requirements.
The AVANTI program was developed to assist in
building your business by Increasing your profits.
Whether you have a large or small salon, our
program will immediately distinguish itself from
competitive programs by offering you far more
achievable goals with more generous rebates to
ensure greater recognition, benefits and rewards.
We consistently strive to modify our programs to
best serve your businesses and successfully address
your artistic and technical demands and needs.
All ITELY professional salon quarterly paid
purchases will be eligible for the reward based
on the purchasing level as defined in the current
system.
The AVANTI Rebate Program is for professional
salons, booth-rentals and leased-chairs only.
ITELY HAIRFASHION reserves the right to enforce
any and all policies, rules and eligibility
requirements to protect its loyal customers from
product diversion.
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3
COLOR SYSTEM
PERFECT COLOR
• 100% Gray Coverage at any level
• 92 Luxurious shades
• Easy to Formulate and mix
• Unparalleled Condition, Shine and
Manageability
• Always on Target with tonal and intensity accuracy
• Low & Dissipating ammonia
• Soybean and coconut oils
COLORLY 2020
COLORLY 2020 incorporates the most advanced “next
generation” pure pigments supported by natural Melanin
(nature’s natural pigment) on-target accuracy and tonal
balance and maximum color longevity.
This means deeper penetration, consistent color
undertones, incomparable tonal balance and intensity
throughout the entire hair shaft and color that does not
fade to unsightly “off-tones”.
2.03 fl oz tube
4
COLORLY NATURAL INTENSE
COLORLY 2020 Natural Intense is ideal for complete
coverage for intense natural shades.
COLORLY Natural Intense was designed for fine and
resistant hair.
Rich in protective ingredients and UV filters, COLORLY 2020
Natural Intense gives perfect color balance and uniformity to
the hair.
2.03 fl oz tube
COLOR SYSTEM
EASILY BLOND
EASILY BLOND 2020 is an innovative bleaching and
decolorizing powder formulated with micro-granular
technology.
EASILY BLOND 2020 optimizes the size of the powder
particle and reduces the (already minimal) dusting during
mixing and allows for more uniform consistency and
distribution of the product. EASILY BLOND 2020 remains
moist during processing and maintains thickness and
consistency without swelling. 6 - 7 levels of lift.
17.64 oz bag
OXILY DEVELOPER
OXILY 2020 is an oxidizing emulsion enriched with
conditioning agents and specific raw materials that
increase color absorption and protects hair.
Formulated with ACP Complex, OXILY Developer is
extremely delicate on the hair - even at high volumes
and ensures a luminous and shiny color.
Available in 10, 20, 30 and 40 volumes.
33.81 fl oz bottle
6.09 fl oz bottle
2.03 fl oz bottle
5
COLOR SYSTEM
Natural
1N
2N
3N
Black
Darkest Brown
Dark Brown
4N
5N
6N
Medium Brown
Light Brown
Dark Blonde
7N
8N
9N
Medium Blonde
Light Blonde
Lightest Blonde
10N
Beige
6B
7B
9B
Dark Beige Blonde
Beige Blonde
8B
4RD
5RD
6RD
7RD
8RD
Golden
Copper Brown
Light Golden
Copper Brown
Dark Golden
Copper Blonde
Golden Copper
Blonde
Light Golden
Copper Blonde
7FM
7FA
8FA
9FA
Ultralight Blonde
Autumn
Tutti Frutti
Light Beige Blonde
Lightest Beige Blonde
Tangerine Blonde
Intensive Orange
Blonde
4V
5V
5P
6P
Violet Medium
Brown
Violet Light
Brown
Purple Light
Brown
Purple Dark
Blonde
3CH
4CH
5CH
Chocolate
Brown
Chocolate
Light Brown
Violet
Chocolate
Chocolate
Dark Brown
6
Light Golden
Orange Blonde
Lightest Apricot
Blonde
6RU
Ruby Red
Dark Blonde
4CP
5CP
Chili Pepper
Chocolate Brown
Chili Pepper
Chocolate Light Brown
Ash
5C
6C
7C
Light Ash Brown
Dark Ash Blonde
4NI
5NI
Natural Intense
9C
Medium Ash Blonde
Lightest Ash Blonde
10C
Light Ash Blonde
6NI
7NI
8NI
9NI
8C
Intense Medium Brown Intense Light Brown
Intense Dark Blonde Intense Medium
Blonde
8T
Titian
6T
7T
Dark Titian Blonde
Gold
Medium Titian Blonde Light Titian Blonde
5D
6D
7D
Light Gold Brown
Dark Gold Blonde
Medium Gold Blonde Light Gold Blonde
4M
5M
6M
Mahogany
Mahogany
Medium Brown
Mahogany
Light Brown
Florentia
7MB
7MP
Mahogany
Copper Blonde
Mahogany
Burgundy Blonde
Mahogany
Plum Blonde
6R
7R
8R
Dark Copper
Blonde
Medium Copper
Blonde
Light Copper
Blonde
Copper
Mediterranean
4TN
Coffee Brown
Dark Cinnamon Blonde
Tea Blonde
8TN
9TN
Ultralight Gold Blonde
Lightest Honey Blonde
8BD
Light Golden
Beige Blonde
9D
10D
Lightest Gold Blonde Ultralight Gold Blonde
Flaming Red
7RR
Arctic
6RF
7RF
Flaming Red
Dark Blonde
Flaming Red
Blonde
Copper Red
Blonde
11AP
11AA
11AC
Arctic Silver
Arctic Ash
Arctic Pearl
Superlight
Light Cocoa Brown
7TN
10TN
Golden Beige
Blonde
5TN
6TN
Light Hazelnut Blonde
7BD
Mahogany
Dark Blonde
7MR
Intense Light Blonde Intense Lightest Blonde
Classic
8D
Ultralight Ash Blonde
SSA
SSB
SSC
Superlight Silver
Superlight Beige
Superlight Ash
SSD
SSM
Superlight Gold
Superlight Honey
SSN
SSR
Superlight Natural
Superlight Copper Red
1B
1V
1C
Violet Black
Blue Black
Black Magic
Night Blue
Accent
AR
AG
Red Accent
Yellow Accent
AB
Blue Accent
N
Neutral
7
COLOR SYSTEM
97 INTENSE COLORS!
3.3 fl.oz. (100 ml) tubes
• 100% white (gray) coverage
• Creamy conditioning base
• Excellent softness of the hair
• Bright, brilliant, long-lasting colors
• Create new shades by mixing
• Easy to use
• Two applications per 3.3 oz. Tube
AQUARELY
AQUARELY WITH INTENSE MICRO PIGMENTS is the
result of years of scientific studies and collaboration with
international research laboratories.
The Intense Micro Pigments (IMP) are micro-emulsified nanopigments able to deeply penetrate into keratin cavities and
bind to the hair fibers. Thanks to the smaller dimensions,
these IMP effectively penetrate far deeper into the hair fiber
resulting in more durable, uniform and brilliant color.
Another important benefit that arises from usage of this
innovative technology is the reduction of the already low
ammonia in the formula. The small size of the IMP, in fact,
requires only the minimum opening of the cuticle layer
for highly effective yet extraordinarily gentle delivery and
maximum adherence.
AQUARELY WITH INTENSE MICRO PIGMENTS represents
the synthesis between nature and scientific research: in
synergy with the Hydrolysates Wheat Proteins, it has born
a new concept of color and at the same time of protection,
hydration and healthy hair.
The conditioning and restructuring actions of Wheat Proteins
protect the scalp and the capillary fibers, giving softness and
smoothness to the hair. Wheat Proteins also have conducting
properties. By fixing to them, micro pigments can penetrate
more deeply into the hair.
AQUARELY WITH INTENSE MICRO PIGMENTS is the
complete answer to all the needs of professional hairstylists
everywhere by offering the perfect tool to fully express their
creativity and artistic sense.
3.38 fl oz tube
8
COLOR SYSTEM
BLOND COMPACT
By formulating with phyto-wheat
proteins, AQUARELY Blond
Compact conditions the hair and
protects from structural damage.
With fast acting developing, it
obtains maximum lift for all types of
creative blonding techniques. Easy
to use with a delicate fresh scent.
6 - 7 levels of lift.
500g tub / jar
DEVELOPERS
The oxidizing action of AQUARELY
developers ensure the best results in both
coloring and decolorizing treatments.
A less aggressive, concentrated creamy
base protects the structure of the hair and
allows for better penetration of color which
produces brilliant shades.
10, 20, 30 and 40 volumes available
in 2.53 fl oz and 1-liter bottles.
BALSAM CREAM
Balsam Regenerating Cream is a creamy
conditioner that restores the hair’s original
elasticity and vitality after haircoloring.
Phyto-wheat proteins resemble the
structure of natural keratin and perfectly
integrates with the hair to leave it
full-bodied, bright, soft and manageable.
(Wheat, Shea Butter & Aloe Vera)
33.81 fl oz jar
20 and 30 volumes available in
5.07 fl oz bottles
9
COLOR SYSTEM
Natural
1N
2N
3N
Black
Darkest Brown
Dark Brown
5N
6N
7N
8N
9N
10N
Light Brown
Copper
Amazonian
Medium Brown
Sandal
Light Brown
Dark Tan
Blonde
7CL
8CL
9CL
Amber
Medium Blonde
Savannah
Light Blonde
Sahara
Lightest Blonde
4V
5V
Violet Light
Brown
Violet Light
Brown
6P
7P
6RU
7RU
Red Ruby
Dark Blonde
Red Ruby
Medium Blonde
Violet
Red Purple
Medium Blonde
10
Red Purple
Dark Blonde
Ultralight Blonde
Dark Copper
Blonde
Medium Copper
Blonde
4I
5I
7I
Medium Brown
Matt
Light Brown
Matt
6I
Dark Blonde
Matt
Medium Blonde
Matt
Light Copper
Blonde
6CL
Light Blonde
7R
Medium Copper
Blonde
5CL
Medium Brown
6R
5R
4CL
Medium Blonde
Lightest Blonde
4R
Colonial
Dark Blonde
4N
Matt
8I
9I
Light Blonde
Matt
Lightest Blonde
Matt
Smoky
6K
Smoky Dark
Blonde
8R
Light Copper
Blonde
10I
Ultralight
Blonde Matt
7K
8K
Smoky Medium
Blonde
Smoky Light
Blonde
9K
10K
Smoky Lightest
Blonde
Smoky Ultralight
Blonde
Chocolate & Chili Pepper
3CH
Chocolate
Dark Brown
Beige
6B
4CH
Chocolate
Medium Brown
7B
Dark Beige
Blonde
Medium Beige
Blonde
7A
8A
Tutti Frutti
Medium Intensive Light Orange
Orange Blonde
Blonde
Titian
6T
7T
Dark Titian
Blonde
Medium Titian
Blonde
Mahogany
4M
5M
Mahogany
Medium Brown
Mahogany
Light Brown
Flaming Red
6RF
5CH
Chocolate
Light Brown
8B
Light Beige
Blonde
8AD
Light Gold
Orange Blonde
8T
Light Titian
Blonde
6M
Mahogany
Dark Blonde
7RF
7RR
Arctic
Flaming Red
Medium Blonde
Copper Red
Medium Blonde
11AP
11AA
11AC
Arctic Pearl
Arctic Silver
Arctic Ash
Flaming Red
Dark Blonde
Caramel
5CA
6CA
Light Brown
Caramel
Dark Blonde
Caramel
7CA
Medium Blonde
Caramel
4CP
5CP
Chili Pepper
Chocolate Brown
Chili Pepper
Choc. Lt. Brown
9B
Lightest Beige
Blonde
Ultralight Gold
Orange Blonde
6D
7D
Dark Gold
Blonde
Medium Gold
Blonde
8D
9D
Light Gold
Blonde
Lightest Gold
Blonde
Ash
5C
Blue Black
Light Ash Brown
8C
9C
1C
9AD
Gold
Light Ash
Blonde
6C
Dark Ash Blonde
10C
Lightest Ash
Blonde
Red Intense
5RI
6RI
Intense Red
Light Brown
Intense Red
Dark Blonde
7C
Medium Ash
Blonde
Ultralight Ash
Blonde
Autumn
7RD
8RD
Medium Golden
Copper Blonde
Light Golden
Copper Blonde
Black Magic Regulatory
N
1B
1V
Night Blue
Violet Black
Neutral
Superlight
SSB
SSC
Silver
Superlight
Beige
Superlight
Ash
Superlight
SSM
SSN
SSR
SSA
Honey
Superlight
Natural
Superlight
AR
AG
Accent
Red
Accent
Yellow
Accent
WR
Without Red
SSD
Gold
Superlight
Coppr Red
Superlight
AB
AV
Blue
Accent
Violet
Accent
11
DEMI-PERMANENT COLOR
47 TONE ON TONE COLORS!
For an extremely luxurious, translucent shine
with a deep, rich color, delyTON is the perfect
demi-permanent haircolor.
DELYTON
delyTon’s deep penetrating Conditioners and Silk proteins work
to restructure and even the porosity on damaged hair. These
specially formulated proteins restructure the hair from the inside
out to maintain perfect condition.
delyTON is a non-progressive, DEPOSIT ONLY haircolor that’s
easy to use. delyTON’s non-ammonia formula and 47 rich,
reflective shades create a perfect tonal balance. delyTON is
ideal for non-committal color, toning, color balance and allows
for fast color correction.
12
An ideal haircoloring for gray blending, delyTON will blend
even the most resistant gray hair. Men will love the “younger
look” without the fear of a noticeably, color-treated regrowth.
Because it’s both gentle and versatile, delyTON will
not relax perms or cause unnecessary chemical stress
to relaxed hair.
2.03 fl oz tube
Natural
3N
Colonial
4N
5N
6N
7N
8N
5CL
6CL
7CL
8CL
7DM
8DM
Copper
Dark Brown
Cinnamon
Light Blonde
6R
Dark Copper
Blonde
Violet
5V
Violet Light
Red Brown
Coffee
4CF
Coffee Brown
Ash
6C
Dark Ash Blonde
Brown
Light Brown
Dark Blonde
Blonde
Golden Honey
Blonde
Sandal Blonde
Amber Light
Blonde
7R
8RD
8RR
Copper Blonde
Light Golden
Copper Blonde
7RR
Intense Copper
Blonde
Light Intense
Copper Blonde
6P
7P
6RU
7RU
Ruby Red
Dark Blonde
Ruby
Blonde
Dark Tan
Blonde
Dark Purple
Red Blonde
Purple Red
Blonde
5CF
6CF
Coffee Light
Brown
7C
Ash Blonde
Chocolate
Coffee Dark
Blonde
7CF
Coffee Blonde
8C
9C
Light Ash
Blonde
5M
6M
Mahogany
Brown
Mahogany
Light Brown
Mahogany
Dark Blonde
Lightest Ash
Blonde
5CH
4CP
5CP
Chocolate
Dark Brown
Chocolate
Brown
Chocolate
Light Brown
Chili Pepper
Chocolate Brown
Chili Pepper
Choc. Lt. Brown
6D
7D
8D
9D
Dark Gold
Blonde
Gold Blonde
Light Gold
Blonde
Lightest Gold
Blonde
9A
Lightest Silver
Blonde
Neutral
N
Neutral
Lightest Blonde
4M
4CH
Silver
9N
Golden Honey
Light Blonde
Mahogany
3CH
Gold
Light Blonde
Black Magic
1N
Black
1B
Blue Black
13
TECHNICAL SERVICE
PERFECT SUPPORT
PROCOLORIST
PROCOLORIST is a complete line designed to provide
perfect support to hairstylists in their technical services,
guaranteeing the utmost success and quality results for
their clients.
PROCOLORIST is an innovative integrated system specifically
focused on technical services. It offers 3 simple phases:
PREPARATION
14
PROTECTION
ENHANCEMENT
Before, during and after, PROCOLORIST takes care
of the color, skin and hair, guaranteeing spectacular results.
- Hair is stronger, shinier & easier to style
- Vibrant long-lasting color
- The scalp is protected and moisturized
P RO B L E M
Perm Relaxed
SOLUTION
EQUALIZER - Equalizer to lengths and ends
Instant rebalancing paraben-free fluid for damaged hair
enriched with the exclusive Hyalu Colorplex. Recognizes
and restores excessively porous and more sensitized areas
of the hair, restoring natural hydrolipidic balance. Equalizer
enhances absorption of color, ensures uniformity and prolongs
the life of the color service for ultra performing results. Ideal for
rebalancing porous hair and faded color.
PROB L EM
Hair recently colored or bleached
SOLUTION
AFTER COLOR SHAMPOO - Specific shampoo after
color or other service
Sulfate and paraben free mild shampoo. Designed for post
technical service with exclusive Hyalu Colorplex, After Color
Shampoo prolongs color intensity and improves brilliance.
Hair is soft, shiny and manageable; color remains protected
for long-lasting shine.
8.45 fl oz, 33.81 fl oz bottle
6.76 fl oz bottle
P RO B L E M
Acute redness or particularly sensitive scalp
SOLUTION
SCALP PROTECTOR - protective scalp lotion
Special protective fluid for the skin enriched with the exclusive Hyalu Colorplex and calming agents. Recommended for
sensitive scalps or reddened skin, Scalp protector creates a
protective film on the skin without altering the color result.
4.05 fl oz bottle
PROB L EM
Hair just colored or bleached
SOLUTION
REVIVOR PRO - Conditioner specific for post
technical service
Precious nutritious post technical conditioning service. Apply
after dyes, bleaches, permanent and ironing services. Ideal for
all hair types that need to be restructured. Revivor Pros rich
active ingredients deeply nourish, moisturize, restructure and
protect the hair.
33.81 fl oz tub, 6.75 fl oz bottle
P RO B L E M
Color residue on the skin
SOLUTION
PROB L EM
Hair with residue from styling and technical build-up
SOLUTION
COLOR CLEANER - Stain Remover for skin
CHELATING SHAMPOO - Pre technical shampoo
Specific double-action fluid: eliminates traces of color on
the skin after color application delivering decongestant
and soothing action.
Exclusive shampoo free of sulfates and parabens for use as
pre-technical dual-action service. Removes excessive styling
build-up and neutralizes the deposits of previous technical
services before any new service. Guarantees a perfect cleaning
of the hair to deliver uniform penetration of color. The hair
becomes softer and color lasts longer.
6.76 fl oz bottle
33.81 fl oz bottle
P RO B L E M
Delicate skin prone to absorbing color
SOLUTION
PROB L EM
Hair dehydrated and dried
SOLUTION
DERMA SHIELD - protective barrier cream
XTRAORDINHAIR
Cream barrier enriched with the exclusive Hyalu Colorplex. It
protects the perimeter of the face, creating an anti-stain shield.
Prevents color stains on the perimeter of the skin. Does not
interfere with color penetration.
1. Deep hydration
2. Fiber restructuring
3. Adds body and volume
4. Nourishes the stem
5. Detangles, non-damaging
5.07 fl oz tube
6. Protects from UV rays
7. Lightens with new splendor
8. Protects color
9. Conditions the hair
10. Prevents split ends
This amazing multifunctional and biphasic, no-rinse solution
contains 10 restructuring actions. With Hyalu Colorplex, color is
always protected. XTRAORDINHAIR moisturizes the hair fiber,
restructures, gives body and volume, feeds the stem and
detangles without damaging hair. Provides shine and
conditions hair while preventing split ends.
8.45 fl oz bottle
15
BLEACH AND TONE
BLONDLY BLEACHING CREAM
Achieve up to 7 levels of lift. Precious
formula containing argan oil and Jojoba
oil protects the hair during the service.
Adheres perfectly - more uniform results.
Suitable for all bleaching techniques.
Creamy consistency, rapidly mixes with
the oxidizing emulsion to form a rich,
smooth cream.
7.05 fl oz
ADVANCED CONTRAST
ADVANCED CONTRAST combines the
high-lift action and incomparable benefits
of EASILY BLOND with the fiery brilliance
of ultra-intense toning pigments to deliver
the perfect one-step dimensional color
service. 7.05 oz
1
2
3
4
5
6
Fire Red
Copper Blond
16
Intense
Intense Mahogany Red Copper Red
Titian Blond
Gold Blond
• Ideal for natural or color-treated hair.
• Long lasting, fade resistant toning.
• Six vibrant red fashion shades.
LIGHT + PASSION
LIGHT + PASSION is an ammonia-free
toner cream for bleached hair. For
sophisticated chic BLONDE highlights, or
the daring glamor of PURPLE.
2.03 fl oz
TEMPORARY COLOR
COLOR...CONDITION...REVITALIZE WITH
THE ULTIMATE COLOR RENEWAL MASK
IN TEN RICH SHADES!
RIFLESSI
RIFLESSI offers the perfect opportunity to enjoy a bold or subtle
color change without commitment or fear.
Ideal for adding intensity or balancing tonality on natural or color
treated hair. RIFLESSI lasts up to 6-7 shampoos that allow you to
change and adjust the shade of your haircolor.
Black
Dark Brown
Brown
Sand Blond
Honey Blond
Silver
Plum
Copper
Passion Red
Mahogany
If your haircolor normally loses its salon fresh tonality and shine
between visits or you’ve exposed your color treated hair to
damaging environmental or styling conditions, RIFLESSI will
revitalize your color and restore optimum condition.
RIFLESSI is ideal for very damaged hair that will not support
permanent haircolor. Its special conditioning agents are
specifically designed to repair and rebuild damaged and
double processed hair. After 4 or 5 applications, most
hair will be restored sufficiently to support permanent
color services.
8.00 fl oz bottle
17
TEXTURE SYSTEM
Proshape
PREONDA
It protects and nourishes the lengths before and
during the wave/straightening service. Split End
Complex creates a protective film that restores
the hair keratin structure. Ideal for processed or
treated hair.
5.07 fl oz bottle
18
ONDASOFT KIT 1-2
Thio free wave with organic bio-reducer , shea butter, sweet
almond oil and Split End Complex. Cysteamine makes it
particularly suitable for previously chemically treated hair.
Kit available in two strengths:
ONDASOFT 1 for natural and coarse hair
ONDASOFT 2 for processed and double processed hair.
TEXTURE SYSTEM
THERMOFLAT
Exclusive multiactive smoothing and disciplinating fluid. It protects hair from thermal shock
after straightening service. Its special formula
Phytokeratin based, heat activated, restructures the hair from the inside creating a strong
cohesion with the cuticle increasing its resistance and elasticity, protecting the hair against
breakage. Split End Complex prevents split
ends and eliminates frizz effect. Hair remains
perfectly smooth, soft and luminous. Ideal if
used before the hairdryer or flat iron.
6.76 fl oz bottle
WAVESELF
Stop action wave with Wheat Proteins that
stops processing when it reaches the ideal
result. It leaves hair soft, hydrated and elastic
thanks to the protective action of a phytokeratin
complex that reinvigorates capillary fiber.
WAVESELF 1S for coarse hair
WAVESELF 1 for natural hair
WAVESELF 2 for processed and double
processed hair
RELAXARE KIT
Thio free straightening cream with shea
butter, sweet almond oil and Split End
Complex. Exclusive ultra performance
straightening system without thioglycolates
that ensures smooth and extra-compact
hair. It eliminates frizz effect and provides
softness and smoothness to the lengths.
Split End Complex seals the split ends,
creating a protective film around the hair,
improving smoothness and combing.
Kit is available in two versions:
Medium: ideal for processed and
double processed hair
Strong: ideal for natural and coarse hair
PLUSONDA
Reacidifier emulsion enriched
with shea butter, sweet almond
oil and Split End Complex that
reintegrates keratin structure after
straight or perm service. It restores
and strengthens hair, keeping it
hydrated and soft.
NEUTRALIZER
Dual action neutralizer with conditioning
agents, It neutralizes and moisturizes hair,
protecting and minimizing the damage
caused by oxidation.
CURL DEFINER MOUSSE
Medium modelling mousse that
outlines and defines natural or
permed curls. Split End Complex
delivers an effective detangling
action. Humidity-resistant and
anti-frizz.
33.81 fl oz bottle
16.91 fl. oz.
8.45 fl oz canister
16.91 fl. oz. bottle
19
HAIRCARE
COLOR XTEND
SPLENDOR OIL
Special oil treatment ideal for over processed hair that needs a healthy structure.
Enriched with precious essential oils
together with Phytocoll Marine, it creates
an invisible protective nourishing coating
on the hair cuticle surface, giving the hair
luster and silky smoothness. The color
remains vivid and endures.
PROPERTIES: hydrating, nourishing,
protective, brightening.
Box of 12 vials
.85 fl oz vial
20
PROFESSIONAL COLOR XTEND
SHAMPOO
Special sulfate-free shampoo specific for
over processed hair to ensure a gentle
and nourishing cleansing action thanks to
its exclusive Phytocoll Marine principle.
Hair becomes soft, brilliant and manageable; the color brightens up with a new
long lasting shine. PROPERTIES: hydrating, nourishing, cleansing, brightening.
33.81 fl oz bottle
COLOR XTEND SHAMPOO
Sulfate-free shampoo specific for
over-processed hair to ensure a gentle
and nourishing cleansing action thanks
to Phytocoll Marine. Hair becomes
soft, brilliant and manageable; the color
brightens up with a new long-lasting
shine. DIRECTIONS: apply evenly on
wet hair, massage then rinse abundantly. Repeat the application if necessary.
Proceed with the specific treatment with
Deep Nourishing Mask.
8.45 fl oz bottle
HAIRCARE
PROFESSIONAL DEEP NOURISHING
MASK
Precious nourishing mask expressly
formulated to provide the essential
elements that over processed hair lacks.
In case of very compromised hair, an intense treatment is recommended to recover
the natural physiologic conditions of the
hair, developing its shine,softness and
body; the color is absolutely protected
and vivid. PROPERTIES: Nourishing,
restoring, refurbishing, repairing.
33.81 fl oz bottle
DEEP NOURISHING MASK
Nourishing mask expressly formulated for
over-processed hair. The exclusive Phytocoll Marine feeds and helps the complete
reorganization of the keratin structure. The
rich texture provides brightness, softness
and hair body; the color is absolutely
protected and shining. DIRECTIONS:
distribute the mask on wet and towel-dried
hair, leave on for 3-5 minutes, gently
comb then rinse abundantly.
SHINE PLUS
Nourishing hair shiner that adds luster
and radiance to hair abused by technical services. Thanks to its Phytocoll
Marine active principle, it provides
hydration and a long-lasting brilliant
color. DIRECTIONS: spray on dry or
wet hair.
5.07 fl oz spray bottle
6.76 fl oz bottle
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HAIRCARE
INSTANT SMOOTH
PROFESSIONAL INSTANT SMOOTH
SHAMPOO
SLES free shampoo for frizzy and unruly
hair. The rich formula gently cleanses
while the special blend of active
ingredients deliver improved hydration
and manageability.
PROPERTIES: MILD CLEANSER;
MOISTURIZER; PROTECTS AGAINST
EXTERNAL AGENTS.
33.81 fl oz bottle
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INSTANT SMOOTH SHAMPOO
SLES free shampoo for frizzy and unruly
hair. It gently cleanses and delivers improved hydration and manageability.
DIRECTIONS: distribute evenly through
wet hair, massage, then rinse. Repeat if
necessary. Follow with Smoothing Mask
treatment for the best results.
6.76 fl oz bottle
PROFESSIONAL INSTANT
SMOOTHING MASK
Nourishing treatment to tame and control
frizzy and unruly hair. The highly
conditioning ingredients coat the hair
fiber giving deep hydration and vitality.
Hair feels light, wonderfully sleek and
manageable. PROPERTIES:
MOISTURIZER, CONDITIONER AND
HAIR CONTROLLER
33.81 fl oz bottle
HAIRCARE
INSTANT SMOOTHING MASK
Nourishing treatment to tame and control frizzy and unruly
hair. The highly conditioning ingredients coat the hair fiber
giving deep hydration and vitality. Hair feels light, wonderfully
sleek and manageable. DIRECTIONS: apply to damp hair by
massaging gently through the hair, coating each strand. Leave
on for 3-5 minutes, comb gently then rinse thoroughly. Follow
with No More Frizz.
INSTANT SMOOTHING SERUM
A highly moisturizing serum designed to provide intense
smoothing to dry or coarse hair. It deeply nourishes the hair
shaft and gives a long-lasting smoothing action. The hair is left
light, silky and manageable. PROPERTIES: CONDITIONER,
LONG - LASTING ULTRA-STRAIGHT HOLD.
3.07 fl oz bottle
6.76 fl oz bottle
NO MORE FRIZZ
Thermo active fluid provides a moisturizing action and
protection from heat damage during styling. Makes blow
drying or flat iron styling easier, leaving hair incredibly
soft and manageable. DIRECTIONS: apply to damp
hair before blow-drying or flat ironing.
HUMIDITY STOPPER
Anti-humidity drops ideal for taming coarse and unruly hair.
Total frizz control and protection against humidity for a perfect
silky shine result which is soft to the touch.
PROPERTIES: ANTI-HUMIDITY BARRIER, FRIZZ CONTROL,
GLOSSY EFFECT
2.54 fl oz bottle
1.69 fl oz bottle
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STYLING
purity design
DESERT BLEND
Styling and finishing products necessary to create a
personal and elegant look while imparting shine and
nourishment to the hair. ITELY Hairfashion’s labs have
created a bond between the traditional design of these
products while implementing a new protective Desert
Blend formula that makes this line unique. The Desert
Blend formula is comprised of proteins developed from
desert plants (Agave, Joshua Tree, Cholla Cactus) to
protect hair from harmful UV rays.
PURE SHAMPOO
Frequent use shampoo ideal for
normal and dehydrated scalp
and hair. It makes the hair
healthy and strong.
33.81 - 10.14 fl oz bottle
PURE CONDITIONER
Nourishing conditioner
that makes the hair soft
and shiny and hydrates
the scalp. Ideal for normal
hair and frequent use.
33.81 - 10.14 fl oz bottle
PURE MODELLING MOUSSE
PURE STYLE MOUSSE STRONG
PURE STYLE MOUSSE EXTRA STRONG
Modelling, nourishing and volumizing mousse, ideal to give hair and
any desired style shine and control. Agave, Yucca and Prickly Pears,
together with other precious extracts of desert plants, make it a
product rich with hydrating and protective active principles. Ideal
with blow-dryers, curlers or freehand, it offers a long-lasting hairstyle
with fi rm hold. Light - strong - extra strong hold.
10.14 fl oz canister
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STYLING
PURE TEXTURE
Volumizing and moisturizing
texturizer to add shine and
body to any hair type, even
the thinnest one. Desert plants
and nourishing substances
confer shine and volume. Perfect for all hair types, it offers
excellent support to thin flat
hair, and to get fashionable
and bouncy hairstyles.
5.07 fl oz spray
PURE CREATIVE GEL STRONG
PURE CREATIVE GEL EXTRA STRONG
Strong modelling gel. It nourishes and
protects the hair against UV rays, providing
exceptional shine, thanks to Agave, Yucca
and Prickly Pears. The result is firm hold
and well definite shape, wet look effect,
without leaving residue particles.
Strong and extra strong hold.
6.76 fl oz bottle
PURE GLAZE
Ultra light modelling glaze that
hydrates and protects the hair
giving a lustrous shine. It’s a
real concentration of hydration
and control thanks to the “Desert
Blend” and its gentle hold. Pure
Glaze can be used several times
a day. Suitable for curly hair and
well defined effects.
PURE FLUID EXPERIENCE
Creamy opalescent fluid highly
hydrating to supply shine and
softness to the hair. Thanks to the
“Desert Blend” components, this
product is designed for all hair
types, especially dry ones,
dehydrated and brittle. It is perfect
for those who want to combine
fashion, hair care and health.
6.76 fl oz bottle
6.76 fl oz bottle
PURE MODELLING WAX
PURE MATT WAX EXTRA STRONG
Enriched with Cocoa Butter, it’s the ideal
wax to model and sculpt the hair into
textured strands. It provides softness
and hydration. Particularly suitable for
curly dehydrated hair. On short haircuts
and dry hair, it provides not only a
decisive style, but also moisture and
suppleness. Zero and extra strong hold.
3.38 fl oz jar
PURE DEFINITION PASTE
Light hold paste ideal to model, define
and highlight the hair into textured
strands. Enriched with Cocoa Butter,
softness and hydration are guaranteed.
Perfect for curly and dehydrated hair to
restore elasticity and suppleness. Its
slight holding properties allow to shape
either single strands or entire hair-dos.
3.38 fl oz jar
25
STYLING
purity design
PURE WATER DROPS
Pure polishing drops for intense protection and shine. Sandal Wood, Philodendron and Malt deeply moisturize
the hair, having an elevated capacity
to prevent and repair split ends. The
gentle formula allows its use several
times a day. Apply a few drops on dry
hair both on lengths and ends
1.69 fl oz bottle
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PURE VOLUMIZING ECO
PURE HAIR ECO
PURE HAIR ECO STRONG
Ecological hairspray, ideal to give
volume without adding extra weight,
longlasting styles to create natural
looks. Light - medium - strong hold
PURE DEFINITION HAIR SPRAY
PURE DEFINITION HAIR SPRAY EXTRA STRONG
Strong hold hairspray for more volume and
long-lasting hold. Ideal to realize well defined
hairstyles, updos and bridal styles, and for those
who love to be always trendy and in order.
Strong - Extra Strong hold
10.14 fl oz canister
10.14 - 16.91 fl oz canister
CONNECT
SOCIAL MEDIA
WEBSITE
www.itelyhairfashion.us
FACEBOOK
www.facebook.com/itelyhairfashion.us
#ItelyHairUs
TWITTER
www.twitter.com/ItelyHairUs
INSTAGRAM
www.instagram.com/ItelyHairUs
YOUTUBE
www.youtube.com
ITELY HAIRFASHION USA
NOTES
27
ITELY HAIRFASHION N.A.
25O OHIO RIVER BLVD.
BADEN, PA 15OO5
1-800-621-4859
www.itelyhairfashion.us
28
03.2016 - ITEM # 595