November 2015 - Tennessee Press Association
Transcription
November 2015 - Tennessee Press Association
Tennessee golfers come up aces in 3rd annual Border War bout INSIDE From Your Presiding Reporter Page 2 Gannett expands Tennessee footprint Page 3 Tracks C M No. 5 November 2015 Volume 79 Page 5 Border War golf photos centerspread Pages 6-7 Y Nominations sought for Headliner award K Page 8 Pumarlo: Editorial page should spur discussion Page 9 Gibson: ‘Bogeymen’ spotted in school records dispute Page 11 Public Notice Contest Page 11 MIKE TOWLE Managing Editor Boasting its biggest field yet in its three years of existence, the annual TPA-KPA Foundation’s Border War Golf Tournament crowned a new champion as the Tennessee Press Association defeated its Kentucky counterpart to win the popular event. The two-person scramble event was held Sept. 17 at The Club at Fairvue Plantation in Gallatin. It was the first time the Tennessee team prevailed in the event, although that wasn’t the only reason tournament co-founder and co-director Bob Atkins, was, as usual for him, grinning ear to ear. “We’ve gone from 60 players the first year to 80 last year and more than 120 this year,” Atkins said, “and because of that we netted about $27,000 that goes for student scholarships and internships in each state. “Everybody was very complimentary of the golf course and even the pace of play was very good. It was a great day for golf in all respects.” This year’s Border War event was dedicated to Hershel Lake, former TPA president and the long-time publisher of the Pulaski Photo by Mike Towle, The Tennessee Press Adam Yeomans (kneeling) of the Associated Press gets help lining up a putt from playing partner Ralph Rupe in the 3rd Annual Border War Golf Tournament Sept. 17 at the Club at Fairvue Plantation in Gallatin. Yeomans and Rupe were part of the TPA team that defeated its Kentucky rival in the two-person scramble. See more Border War photos on pages 6-7. Citizen, Giles Free Press and Steve Lake, one of Hershel’s sons, Cookeville Herald-Citizen, and and joined by family members, owner of the Carthage Courier, accepted a bronzed replica of the who passed away in December tournament logo cap, presented by 2014. A large portrait of Lake was TPA Foundation trustee emeritus, on display at the tournament signJoe Albrecht, of Cookeville. in area as well as at the post-event “My dad would have been buffet banquet held upstairs in honored by all this, and the most the Fairvue Plantation clubhouse. important thing is that he loved these people in the TPA,” Steve Lake said. “It was all about the relationships to him. “As a newspaperman, he was always looking out for the best interests of the community. Newspapers have been a part of our life for as long as I can remember.” One of the more enthused members of the winning Tennessee team was 72-year-old Gary Beebe, a retired butcher from California who has lived in the Middle Tennessee area about five years and who met Atkins over coffee at a local McDonald’s. Playing in a group that also included his scramble partner, 82-year old Carl Fussell, Beebe chipped in on one hole. “Last year was my first year playing in this and we played a four-man scramble, but I like the two-man scramble better. It’s more competitive,” Beebe said. “In the two-man format, you have to bear down more and that makes you play better.” “Fairvue did a bang-up job hosting this event. The course is in wonderful shape, especially for this late in the year, and the staff really takes care of all the golfers. You’ve got to go a far piece to find a course as good as this one, and (Atkins) does such a wonderful job.” Mirror-Exchange buys 2 weekly newspapers SUBMITTED Humboldt Chronicle, Oct. 5, 2015 The Mirror-Exchange newspaper has expanded its newspaper family, purchasing The Chronicle in Humboldt and The Tri-City Reporter in Dyer. The historic acquisition was officially completed in early October when Mirror-Exchange owners Scarlet Elliott and Victor Parkins signed closing documents with AHP (American Hometown Publishing) based out of Wisconsin. The two weekly newspapers were previously sold to AHP in 2006 by then owner Frank Warmath, of Humboldt. Both newspapers will remain staffed by the same personnel, something Parkins felt was very important. “One of the most attractive See PURCHASE Page 12 Photo by Danny Wade, Humboldt Chronicle Milan’s weekly newspaper, The Mirror Exchange, recently acquired the Humboldt Chronicle and the Tri-City Reporter. Meeting to seal the deal are (from left) Chronicle Publisher and Editor April Jackson, Mirror-Exchange owners Scarlet Elliott and Victor Parkins, and Tri-City Editor Cindy East. C M Y K Page 2 • The Tennessee Press • November 2015 (USPS 616-460) Published monthly by the TENNESSEE PRESS ASSOCIATION, INC. 625 Market Street, Suite 1100 Knoxville, Tennessee 37902 Telephone (865) 584-5761/Fax (865) 558-8687/www.tnpress.com Subscriptions: $6 annually Periodicals Postage Paid At Knoxville, TN POSTMASTER: Send address changes to The Tennessee Press, 625 Market Street, Suite 1100, Knoxville, TN 37902. The Tennessee Press is printed by The Standard Banner in Jefferson City, Tenn. Greg M. Sherrill ................................................................................................................................. Editor Mike Towle.................................................................................................................. Managing Editor Robyn Gentile .......................................................................................... Production Coordinator The Tennessee Press is printed on recycled paper and is recyclable. The Tennessee Press can be read on www.tnpress.com OFFICIAL WEBSITE OF THE TENNESSEE PRESS ASSOCIATION TENNESSEE PRESS ASSOCIATION Jack McElroy, Knoxville News Sentinel ..................................................................................President W.R. (Ron) Fryar, Cannon Courier, Woodbury ....................................................... Vice President Eric Barnes, The Daily News, Memphis ....................................................................... Vice President John Finney, Buffalo River Review, Linden ...........................................................................Treasurer Greg M. Sherrill, Knoxville ...................................................................................... Executive Director DIRECTORS Keith Wilson, Kingsport Times-News ................................................................................... District 1 Carl Esposito, The Daily Times, Maryville ............................................................................ District 2 Chris Vass, Chattanooga Times Free Press ........................................................................... District 3 Scott Winfree, Carthage Courier ............................................................................................. District 4 William Mitchell, Shelbyville Times-Gazette ...................................................................... District 5 Richard Stevens, The Leaf-Chronicle, Clarksville ............................................................... District 6 Keith Ponder, The Daily Herald, Columbia .......................................................................... District 7 Joe Hurd, The Courier, Savannah ............................................................................................. District 8 Scott Critchlow, Union City Daily Messenger ..................................................................... District 9 Daniel Richardson, Crockett County Times Alamo .......................................................District 10 Joel Washburn, The McKenzie Banner ...................................................Immediate Past President TENNESSEE PRESS SERVICE Victor Parkins, The Milan Mirror-Exchange ......................................................................President Jana Thomasson, The Mountain Press, Sevierville ................................................. Vice President Ralph C. Baldwin, Jones Media Inc., Greeneville ................................................................ Director David Critchlow Jr., Union City Daily Messenger ............................................................... Director W.R. (Ron) Fryar, Cannon Courier, Woodbury ................................................................... Director Vacant .................................................................................................................................................. Director Greg M. Sherrill ............................................................................................... Executive Vice President TENNESSEE PRESS ASSOCIATION FOUNDATION Gregg K. Jones, The Greeneville Sun .......................................................................................President Victor Parkins, The Milan Mirror-Exchange ............................................................ Vice President Richard L. Hollow, Knoxville ...................................................................................... General Counsel Greg M. Sherrill ......................................................................................................... Secretary-Treasurer CONTACT THE MANAGING EDITOR TPAers with suggestions, questions or comments about items in The Tennessee Press are welcome to contact the managing editor. Call Mike Towle, (615) 293-5771; send a note to 117 Township Court, Hendersonville, TN 37075, or email [email protected]. The deadline for the December issue is Tuesday, Nov. 3. Citizen fees hearings elicit definitive ‘NO” across state The question was whether local governments should be allowed to charge citizens fees to inspect public records. The answer was a resounding “NO!” at three public hearings in September that took on the air of a three-day open-government festival. The hearings Sept. 15-17 in Knoxville, Nashville and Jackson were conducted by the Office of the Open Records Counsel as part of its interim study of legislation introduced last session by state Sen. Jim Tracy, R-Shelbyville, and state Rep. Steve McDaniel, R-Parkers Crossroads. As the law now stands, records custodians can charge for the labor costs of gathering and preparing records for copying. But if citizens just want to see records, they can do so for free. The Tennessee Association of School Boards has pressed for the legislation to change that. Its argument is that the burden of preparing records for inspection is as great as for copying, and government offices are being bogged down by excessive records requests. A wide range of citizens crowded the hearings, forcing chairs to be added and, at one of the hearings, requiring that remarks be trimmed to three minutes per speaker. In Knoxville, 33 people rose to speak, and only three advocated for allowing fees to inspect. Even the spokesperson for Knox County Public Schools opposed the idea. Other opponents included journalists, bloggers, public officials, students, environmentalists, lawyers, librarians, leaders of non-profits and voters who rely on open government. Kevin and Laura Baigert drove three hours from Sumner County to attend because they were afraid no one else would show up. “It’s kind of inspiring to see this many people here,” Baigert said of the attendance estimated at 80. “This is important.” About 80 people packed the Nashville hearing, too, with only two of the 22 speakers supporting the idea of fees-to-inspect. Open-government advocates spanned the political spectrum, noted Justin Jones, a student at Fisk University who had advocated for Insure Tennessee. His argument for openness echoed that of Susan Curlee, an outspoken Williamson County conservative and school board member. “If there’s nothing to hide, why YOUR PRESIDING REPORTER JACK MCELROY hide it?” she asked. At the West Tennessee hearing, more than 50 people crowded the hearing room. All 13 who spoke opposed the legislation. Among them were Steve Coffman, executive editor of The Jackson Sun, who said, “Charging to inspect public records would be a dramatic step away from open government, which is a foundational element of this country. Open government is part of what makes our country shine as a beacon of freedom when compared to many other countries in this world.” Although the hearings showed overwhelming opposition to new fees, the open records counsel, Ann Butterworth, said she also would be consulting written comments, survey results and the open records advisory committee in developing her report to the General Assembly. So far, 399 people have responded to a citizens survey and 253 have responded to a government entities survey, and there is a sharp difference in views. For instance, on the government survey, 44 percent said they believe fees for copying records should be increased, while less than 1 percent said fees should be reduced. On the citizens survey, 4 percent said fees to copy should be increased, while 37 percent said they should be reduced. I testified at the Knoxville hearing on behalf of the Tennessee Press Association. Here’s roughly what my three-minute statement said: “The experience of our members makes clear that some government bodies will use per-hour labor charges deliberately to block access to public records. Even if blocking access is not the deliberate intent, the expense will have that effect. Newspapers seeking copies of records increasingly are facing fees exceeding $1,000. Recent examples include: • A Morristown utility charging $1,325 for copies of travel receipts. • The Chattanooga Electric Power Board charging $3,837 for copies of advertising records. • The City of Memphis charging $110 per hour to produce copies of HUD applications. “Under existing law, there is no way to police charges for producing copies, which vary widely across the state, and there are no limits. A local government can hire an outside lawyer at $250 per hour to process a public records request, as recently happened in Loudon County. “These charges add up. In 2011, the state estimated that charges for inspection of records would total $1.7 million a year. Much of that cost would be borne by newspapers, whose role and responsibility it is to monitor the workings of government. “Supposedly, this is money that would be saved by government. But in fact, the opposite will prove true. Watchdog journalism provides an important check and balance on government waste, and without that public scrutiny, more excesses will emerge. “In recent years, public-records reporting by newspapers in Tennessee uncovered numerous instances of costly waste and corruption. Examples from just Knoxville include: • Thousands of dollars in unearned bonuses in the Knox County trustee’s office, • Hundreds of thousands of dollars owed by Knoxville country clubs that were illegally dodging property taxes, and • Millions of dollars in pension payments to the young children, and even grandchildren, of Knoxville city retirees. “These reports prompted government reforms that brought savings to the taxpayers far exceeding the costs of producing records. “Adding hundreds of thousands of dollars of additional expenses to Tennessee’s newspapers will certainly result in a reduction in watchdog reporting. While some government officials may welcome relaxed scrutiny, thoughtful ones will recognize that the ultimate cost will be in increased corruption and waste. “The Tennessee Press Association believes there are better ways to reduce the burden of fulfilling public records requests than by imposing fees.” Jack McElroy is the president of the Tennessee Press Association and editor of the Knoxville News Sentinel. November 2015 • The Tennessee Press • Page 3 INDUSTRY NEWS Brownsville Press debuts in Haywood County For those who have a Haywood County mailing address, you may have noticed something a little different when you picked up your mail recently. The Brownsville Press, owned by The Brownsville Publishing Company Inc., debuted a new weekly newspaper for Brownsville and Haywood County. The newspaper is owned by The Brownsville Publishing Company Inc. Carlton Veirs is the president and Lyle Reid the vice-president. FOR YOUR CALENDAR Reid and Veirs are also principals in Brownsville Radio (WNWS-AM/ WTBG-FM), News-Talk 101.5 (WNWS-FM), Mid-South Hunting & Fishing News and other publications. Reid and Veirs published the Brownsville States-Graphic from 1984 until 2000. Brownsville native Emily Carpenter is the managing editor, and Sue Geter is executive manager of advertising sales. Melinda Posey, as assistant professor of art at Union University, will be responsible for the newspaper’s graphic design. Her artwork and design has been featured nationally and locally with clients that include Subaru, Polo, Wendy’s and Rolex. Jonathan Pillow, another lifelong Haywood Countian who covers local news for Brownsville Radio and point5digital.com, will also write for the Press. Administrative support for the Brownsville Press will be provided by Wireless Group Inc., which is also owned by Reid and Veirs. “Reporting local news has been the heart and soul of our business for nearly 40 years,” Veirs said. “Our goal is to make the Press entertaining and informative — keeping our community well informed.” Oct. 8, 2015 The Jackson Sun Commercial Appeal announces design changes for classified and obits The Memphis Commercial Appeal in a recent letter to readers and advertisers announced it was implementing a series of changes See NEWS Page 4 Gannett deal would add Memphis, Knoxville to dailies lineup THE TENNESSEAN Oct. 7, 2015 Gannett, the publishing company that owns The Tennessean, announced in October that it has agreed to purchase Journal Media Group, which includes The Commercial Appeal in Memphis and the Knoxville News Sentinel, for about $280 million. This acquisition will mean Gannett will own the major news organizations in three of the four largest cities in Tennessee. The purchase by Gannett, which also owns USA Today and media businesses in 91 other local markets, follows through on its strategy of acquiring additional local news outlets after it was spun off from its former parent in June. Shareholders of Milwaukee-based Journal Media Group will receive $12 a share in cash. That is a 45 percent premium from the Wednesday closing price of $8.30. In addition to its Tennessee media businesses in Memphis and Knoxville, Journal Media Group owns the 178-year old See GANNETT Page 4 NOVEMBER 2015 16-18: The InDesign and The Photoshop Conference, Denver, Colorado 26-27: TPA/TPS Offices closed for Thanksgiving DECEMBER 2015 25: TPA/TPS Offices closed for Christmas 31: Deadline for 2015 Headliner of the Year Nominations 31: Deadline for Public Notice Contest entries JANUARY 2016 17-23: TPA Public Notice Week 21: APME NewsTrain, Lexington, Ky. 27-28: TPA Winter Convention, Millennium Maxwell House Hotel, Nashville Jan. 31 - Feb. 2: SNPA Carmage Walls Leadership Forum, The Carolina Inn, Chapel Hill, N.C. FEBRUARY 2016 19: Deadline State Press Contests 2015 entries 19: Deadline Ideas Contest 2015 entries MARCH 2016 13-19: Sunshine Week APRIL 2016 15: Deadline TPAF Grant Requests 17-20: NAA mediaXchange, Marriott Marquis, Washington, DC MAY 2016 2: Deadline 50-Year Club nominations JULY 2016 TBA: TPA Summer Convention, Nashville SEPTEMBER 2016 15: 4th Annual TPAF/KJF Border War Golf Tournament OCTOBER 2016 2-8: National Newspaper Week Page 4 • The Tennessee Press • November 2015 Success means adaptation to laws of ‘Spokespersonland’ (If you want to argue that there is no such word as “Spokespersonland,” all I can say is, “Oh, were it only so.”) Recently, I got an emailed federal-government document with information on the awarding of a grant to a government in my coverage area. At the top were the words, “For additional information, contact So-and-so,” with her phone number and email address. I called and emailed. And waited. I called and emailed a second time. This time, I got an answer by email: So-and-so politely informed me that I needed to talk to the department’s public affairs office. Um, OK, but I had a document that said if I wanted more information, I should call So-and-so at such-and-such number, so why did I have to …? What’s the use? In Spokespersonland, arguing logic is about as effective as spitting on a house fire. So I groped around Googleland for a phone number for the office of public affairs. I called and got voicemail. Remember, I was calling the federal government, a public affairs office of that GANNETT, from Page 3 Milwaukee Journal Sentinel, 12 other daily newspapers, 18 weeklies and their affiliated websites in 14 local markets in the U.S. The deal is expected to close in the first quarter of 2016. It was approved by both companies’ boards of directors and is subject to approval by Journal Media Group shareholders. Shares of Gannett closed at $14.94, up almost 4 percent. Gannett, based in McLean, Va., will finance the deal through cash and borrowing under the company’s $500 million revolving credit line. “Gannett is excited to be joining forces with an organization that is so respected by their communities and industry,” said Gannett CEO Robert Dickey. “Just over 100 days ago we laid out the importance of expanding our local market footprint and we are very pleased that our acquisition strategy has kicked off with such a highly regarded company. “This transaction will allow us to focus on creating quality journalism for our communities while building substantial value for our shareholders. We welcome the employees of the WRITING COACH JIM STASIOWSKI government agency. Wouldn’t it make sense that someone would answer the phone? The voicemail concluded with a promising option: A reporter on deadline who sends an email could expect a response. So I sent one. And waited. A day later, I got an email from Whozis saying we could talk sometime. I responded: Let’s do it. We finally hooked up on the phone on a Friday. I asked a half-dozen questions and got some OK info, but when I pushed for more depth, Whozis said I would have to talk to Someone Else. I asked who “Someone Else” was, and Whozis said he would check and get back to me. I then made the tactical mistake of saying, “I’ll be really busy today; can Journal Media Group into the Gannett family and look forward to continuing to be an industry leader.” After the deal, Gannett will have a media outlets in 106 local markets in the U.S. It will result in “a combined digital audience of more than 100 million unique visitors a month,” it said. Its print circulation will rise by about 675,000 on weekdays and 950,000 on Sundays, it said. Gannett’s media properties in Tennessee also include The Jackson Sun, The Leaf-Chronicle in Clarksville, The Daily News Journal in Murfreesboro, along with The Dickson Herald, The Ashland City Times, The Robertson County Times, The Gallatin News Examiner, The Hendersonville Star News, The Fairview Observer, Stewart Houston Times and others. In late June 2015, Gannett was split from its former parent, now called Tegna. Gannett is focusing on USA Today and local markets, 10 of which are currently in Wisconsin. Tegna, whose former name was Gannett, sought the spinoff to mainly focus on television broadcasting and its digital businesses, Cars.com and CareerBuilder.com. you have ‘Someone Else’ call me on Monday?” Whozis sounded relieved, knowing that if I could wait until Monday, I surely could wait until Tuesday or Wednesday. On Wednesday, I got an email from Someone Else. He wanted to set up a time for us to talk. I told him I was ready right then, but we ended up talking a little later. When we finally did talk, Someone Else informed me that for answers to my questions, he had to find an Expert in the Field. When Expert in the Field and I finally got together on the phone, Someone Else was on the conference call, standard practice in Spokespersonland. The interview went well, but I had spent so much time getting from So-andso to Expert in the Field, I didn’t have time to write the story for the Sunday edition. Look, I know I can’t turn the clock back to the 1980s, when I may have needed three relatively quick phone calls to find Expert in the Field the same day I realized I needed more information than was in the original press release. But when the feds put out a release saying I should call NEWS, from Page 3 designed to improve its products and services for its customers. In the letter, the Commercial Appeal’s George Cogswell said one of the improvements involves the daily newspaper’s classified section. Modifications include aesthetic enhancements that will make the classified section easier to read and peruse. Large column formats, a new font and better organization of the classified categories are expected to ensure that items and services will be easy to find, making the classified experience a more enjoyable process for readers and customers. So-and-so for more information, the folks whose salaries I (involuntarily) pay should either be able to answer my questions or to steer me directly and expeditiously to Expert in the Field. But I do understand that the world we live in demands that we not surrender in the face of frustrations or illogic or slow play. So I advocate only one action: Be persistent. Instead of being flummoxed by the hassles, consider the required three, four or more phone calls, emails, etc., one long, occasionally interrupted interview. We’ve all had the source who is willing to talk, but not willing to reveal anything of substance. So we go at him or her with different approaches: first friendly conversation, then subtle persuasion, then sideways probing, and finally, a frontal confrontation. The result is the equivalent of three or four different interviews to arrive at the desired result. In Spokespersonland, when we have to make three, four or more calls, and those calls (and/or emails) are spread among several hours or even days, the result is the same: success. The calls and emails leave time gaps, but unless we show the spokespeople that we’re not going to give up – just as we show that evasive source we’re not ending the interview until we get a meaningful response – we’re going to end up unsatisfied. Spokespersonland, therefore, is just a different world from the one we prefer. And when we show we can adapt to the laws of this new land, we give ourselves the best chance to win. THE FINAL WORD: The writer described an event as “the premiere calf-roping competition in Texas.” Well, “premiere,” in that context, refers to the first, the original, the inaugural. The word the writer wanted was “premier,” related to “premiere,” but with a different meaning: “first in importance or rank; chief; foremost.” The section has been renamed Commercial Appeal Localfieds. Obituaries will be in a two-column block format for family and friends to clip, save and share with loved ones. Other changes include modifications to billing statements/ invoices, which are now less complicated and easier to review. Sept. 30, 2015 The Commercial Appeal its daily print newspaper to a 12-inch sheet. In making this conversion, the Times-News is conforming to newspaper industry standards across the country and presenting what it calls a more modern format. “We are pleased to be marking another milestone in the almost 100-year history of the TimesNews,” company officials said in a letter sent to advertisers. “We will not be eliminating any content because of this conversion; rather, we will continue our efforts to be the best source of news and marketplace information in our region.” Oct. 5, 2015 Johnson City Press Kingsport Times-News Press, Times-News adjusts sheet size of daily newspaper The Johnson City Press and the Kingsport Times-News announced in October an adjustment of the sheet size of Jim Stasiowski, a managing editor of the Rapid City Journal, welcomes your questions or comments. Call him at (605) 716-0981 or write to 1122 City Springs Road, Rapid City, S.D., 57702. We want your news for The Tennessee Press! Please email your news items about personnel changes or activities at your newspaper to: [email protected] or [email protected]. November 2015 • The Tennessee Press • Page 5 TRACKS Williams named business editor of News-Sentinel As the new business editor of the Knoxville News-Sentinel, G. Chambers Williams directs the News-Sentinel’s newsroom’s business writers and has responsibility for the daily and Sunday Business sections as well as the business content of the Williams newspaper’s website and mobile apps. “Chambers is a veteran journalist who brings a wealth of business experience to the position,” editor Jack McElroy said. “We’re excited to have him take on this new role.” Before joining the News Sentinel in March as assistant business editor, Williams was editor of the LaFollette Press. Before that, he was a business writer for The Tennessean in Nashville from 2008-2014. Before joining The Tennessean, Williams was a business writer and automotive columnist for the San Antonio Express-News; transportation writer and automotive columnist for the Fort Worth Star-Telegram; automotive/ business writer for The Orange County Register, Santa Ana, Calif.; editor of the Phoenix Business Journal; copy editor for the Charlotte Observer; and managing editor of the Bristol (Va.-Tenn.) Herald Courier. Amy Nolan, who had served as executive business editor, will resume her previous position as editor and publisher of the Greater Knoxville Business Journal. July 20, 2015 Knoxville News-Sentinel Lebanon Publishing names Coleman interim publisher George Coleman in September was named interim publisher of Lebanon Publishing Co., parent company which is the owner of The Lebanon Democrat, Mt. Juliet News and Hartsville Vidette. Coleman Coleman most recently served as publisher of the Herald and Tribune in Jonesborough and advertising director at the Kingsport Times-News. He replaces Jesse Lindsey, who left to pursue other opportunities. Sept. 10, 2015 Lebanon Publishing Co. Hay assumes GM duties with Jackson Sun Frank Hay II has been named named general manager/director of sales for The Jackson Sun by Laura Hollingsworth, president and publisher of TN Media and president of Gannett’s Central Group. “We are very pleased to have Frank Hay join the Jackson Sun Media team in this important role,” Hollingsworth said. “Frank brings Hay very strong business-side leadership to the Sun and is sure to be a strong community leader addition for Jackson. “He also brings great ideas and energy for our team and exceptional experience to help all our local businesses with growth and development,” Hollingsworth said. Hay, 57, said he is eager to return to Jackson. “I am impressed with the growth and vitality that has occurred within the community,” Hay said. “I look forward to being an integral part of the business community and to continue the long-standing leadership tradition of The Jackson Sun. Hay most recently worked as the director of corporate markets for Money Mailer in Garden Grove, California. Prior to that, he worked as director of digital sales, director of network key accounts and regional vice president of sales for Cox Media Group/Valpak in Largo, Florida. Previous positions have in- Save the dates! TPA Winter Convention Jan. 27-28 Nashville cluded Sales Force automation project manager-training lead for Verizon Information Services in Dallas and division sales manager for Media General-The Tampa Tribune. Hay replaces Roy Heatherly as the top executive at The Jackson Sun. Heatherly left in July to be publisher of The Wichita Eagle in Kansas. Oct. 7, 2015 The Jackson Sun Jones retires from Trenton’s Gazette Danny Jones, general manager of The Gazette, Trenton, officially retired Aug. 31. He began working at The Milan Exchange in 1961 as an apprentice “printer’s devil,” filling press fountains with ink, stereotyping, advancing to linotype machine operator before getting involved in advertising, writing, editing and makeup of the newspaper. With the merger of The Exchange and Mirror in Milan, Jones Jones spent four years as editor of The Humboldt Courier Chronicle before taking the helm of The Herald Gazette in June of 1983. In 2014, Jones stepped down as editor, but continued to serve as general manager. He is one of 15 individuals who were inducted into TPA’s 50-Year Club earlier this year. Staff Reports NAA selects Chavern as new president/CEO The Newspaper Association of America has announced that its board of directors has selected David Chavern, a seasoned public policy and advocacy leader, as its new president and CEO. Chavern succeeds Caroline H. Little, who led the association for four years and announced her retirement earlier in 2015. In his new role at NAA, Chavern Chavern will work closely with board members and staff to navigate the organization through a continued period of significant opportunity for newspaper media. With technological advancements changing the ways in which people consume the news, he will provide strong, strategic direction to ensure the future the success of the organization. “I am honored to join the Newspaper Association of America in a time of great change and great opportunity for the newspaper industry,” said Chavern. “Newspapers play such a vital role in all of our lives, and I am excited for what is to come.” Oct. 1, 2015 Newspaper Association of America Page 6 • The Tennessee Press • November 2015 Tennessee triumphs in Photos by Mike Towle of The Tennessee Press unless otherwise indicated C M Jen Foley (seated on left, waving) and Larry Hensley (driving cart) head out in the convoy of golf carts at the start of the Border War Golf Tournament held Sept. 17 at The Club of Fairvue Plantation, in Gallatin. Y “Gentlemen and ladies, start your golf carts!” Golfers line up in preparation for the ‘shotgun’ start, with more than 100 golfers competing in the Third Annual Border War Golf Tournament, held Sept. 17 at The Club at Fairvue Plantation in Gallatin. K Ralph Rupe, The Leaf-Chronicle, Clarksville, looks for the best line for his putt. Rupe and his two-man scramble partner Adam Yeomans, The Associated Press, were part of the victorious Tennessee team. Photo by Phil Stauder Richard Hudson, from Simmons Bank, finesses a chip shot during the third annual edition of the Border War Golf Tournament. Hudson was one of more than 120 golfers who participated. Richard Stevens, of The Leaf-Chronicle, Clarksville, tends the flagstick while others in his foursome get ready to putt. Pictured left: Teresa Revlett, director of sales for the KPA, and TPA Executive Director Greg M. Sherrill enjoy a clubhouse chat during the golf tournament. C M Y K November 2015 • The Tennessee Press • Page 7 2015 ‘Border War’ Golf Photo by Phil Stauder Bob Atkins, Tennessee tournament chairman, and David Thompson, KPA executive director, flank a photo of the late Hershel Lake. The 2015 Border War was held in Lake’s memory. C Dale Long, Artie Wehenkel, Richard Southerland and Steve Harbison of The Greeneville Sun. M Far left: Long putter in hand, Paul Burgess , Simmons Bank, eyes putt. Middle left: Todd Schorsten, Volunteer State Bank, hits tee shot. Frank Sears follows the flight of his fairway approach shot during the early stages of the Sept. 17 Border War Golf Tournament. Immediate left: Buddy Pearson, Cookeville Herald-Citizen; and Josh Bell and David Critchlow, Union City Daily Messenger. Last photo by Phil Stauder Save the dates for the 2016 TPA Winter Convention • January 27-28 • Nashville Y K C M Y K Page 8 • The Tennessee Press • November 2015 Things that you’ll never hear me say in any newsroom Throughout my career as a consultant, I’ve heard managers, editors—yes, even designers—say things that disappoint me. I made up my mind many years ago to avoid saying those things—and I hope that you’ll put them on your list of things you’ll never say. Here they are: “Let’s play with the design.” Nope. Design isn’t play. It’s hard work. If you’re not ready to do that hard work, then you’re not ready to be a designer. “We have color on every page now. Let’s use as much color as we can.” No, let’s not. Many things BY DESIGN ED HENNINGER are still said better in black and white. “We’re in the business of writing.” No we’re not. We are in the business of bringing meaning to readers’ lives. “There are no rules.” Oh, yes there are. Lots of them. And you’d better know what they are before you can even begin to think you’re ready to break them. “Times is a good typeface for text.” No. It’s not. “It’s OK to write long stories. Readers will take the time to read them.” No. They. Won’t. More now than ever, readers want their information in smaller pieces. They will take the time for a longer story—if you take the time to break it into shorter chunks. “It’s OK to make the text just a bit smaller on this story. It’s a good piece and we have to fit it in.” Never. Edit …edit…edit. The story has not been written that can’t be cut. “Let’s jazz it up.” Design is not about “jazz.” It’s about organizing content and giving that content quality display. “Readers want more stories, not more photos.” Oh, yeah? Then why is it that research shows time and again that the first thing readers look at on a page is the photo (or other visual)? “Body text should be set justified.” Sez who? More and more newspapers (and other publications) use flush left text. Most readers don’t notice—and those who do, don’t care. “It’s OK to miss deadline.” No. It’s not. Ever. Want a free evaluation of your newspaper’s design? Just contact Ed: [email protected] | 803-327-3322 If this column has been helpful, you may be interested in Ed’s books: Henninger on Design and 101 Henninger Helpful Hints. With the help of Ed’s books, you’ll immediately have a better idea how to design for your readers. Find out more about Henninger on Design and 101 Henninger Helpful Hints by visiting Ed’s web site: www. henningerconsulting.com Ed Henninger is an independent newspaper consultant and the Director of Henninger Consulting. On the web: www.henningerconsulting.com. Tailored to sell has basis in keen observation skills Have you fallen into an order-taking rut? Are you passively relying on your accounts to tell you what and when to advertise? Are you following their creative directions like a police artist (“Make the hair longer, make the ears bigger.”)? Are you keeping up with events in their industries? Do you know which products are selling? Do you know what offers have worked in the past? What about seasonal merchandise? Should they consider featuring those products in a separate ad or a bigger ad? There’s no excuse for being in a rut. If we look, we’ll fi nd plenty of opportunities. We can learn a lot about selling by studying other sales people. AD-LIBS® JOHN FOUST Each time someone tries to sell us something, we see the good and the bad come to life – from a consumer’s point of view. I remember a trip to a clothing store to buy a new suit. I had shopped there before and knew I would have no trouble fi nding what I wanted. I was a hot prospect, ready to buy. When I arrived, all the sales people were huddled around the front desk, talking and tell- ing jokes. Expecting someone to follow me, I walked directly to the suit section and found my size. I glanced at the front of the store and realized that – even though I was the only customer in the store – no one had noticed me. I picked out a suit and tried on the jacket. It looked like a good possibility, so I took the trousers into the dressing room, rolled up the legs and put them on. Then I put the jacket back on and stood in front of the mirror. With a few standard alterations, the suit was just what I wanted. Another glance to the front revealed no signs of life. So, having made a buying decision, I found the alteration department and asked for the tailor. It’s ad time in Tennessee! That’s right folks – it’s Network ad time in Tennessee! It’s time to strap on the helmet, run the extra mile, and get to a bowl game this year. We’re talking the Network Bowl. The Network Bowl hosts TnSCAN (classified line ads), TnDAN (small display ads), TnQPN (quarter page ads), and TnNET (online banner ads). What does it take to get to the Network bowl? Not six wins this season. It takes knowing the playbook (aka the Network ads) and running your route - recognizing an opportunity to upsell the Network ads to your existing clients. TPS is here to assist with your learning the playbook. Sales materials are readily available to NETWORKS ADVERTISING MANAGER BETH ELLIOTT download. Refresh training courses can be arranged. The refresh sessions can be in-depth or a three-minute phone call. For your copy of the playbook, contact TPS Director of Advertising, David Wells, at [email protected] or Beth at [email protected]. Once you become knowledgeable about the Networks, it’s time to run your routes. Remember to tell your clients about the amazing coverage and prices. Even if your client might not be ready to expand their coverage area, they may have the need down the road. There are no losers in the Network Bowl. Everyone wins! Your newspaper wins by keeping a great commission on each ad. You can win by bringing in a new source of revenue for your newspaper and being entered into the monthly drawing for $50. Your client wins by having one person – their local newspaper rep – to get their ad in multiple newspapers across the state and even across the nation. Promote the Networks and everyone wins! There I was – standing at the mirror, pants rolled up 12 inches, coat sleeves reaching my knuckles, price tags hanging from the sleeves, tailor on the way with pins and chalk. Then a salesperson walked up and said, “Can I help you?” (No kidding, that’s what he said.) “What a relief,” I thought. I was afraid I was going to have to write up the sale myself. (I wonder if they would have paid me a commission.) In spite of the inattention, I did buy the suit. But that’s all I bought. The store was staffed with poor observers. In addition to taking ten minutes to recognize a customer, my sales person missed a chance to sell a couple of shirts and ties to go with my new suit. If he had been good at his job – if he had been more than an order taker – perhaps he could have sold another suit, as well. He made a sale and lost a sale at the same time. Months later, I walked through that shopping mall again. The store was no longer there. (c) Copyright 2015 by John Foust. All rights reserved. John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: [email protected] Nominations sought for 2015 TPA Headliner of Year award ROBYN GENTILE TPA Member Services Manager Nominations are being sought for the third annual Tennessee Press Association Headliner of the Year Award. The Headliner of the Year was established to recognize the person or group that has generated the most positive press within the state over the course of the year. The inaugural award for 2013 was presented to UT Vols Head Football Coach Butch Jones, and the 2014 award to Dolly Parton for her Imagination Library. Publishers and editors of member newspapers are encouraged to submit nominations. The Board of Directors will make the fi nal selection in January. The award will be presented at the 2016 Summer Convention next July. The deadline for submitting nominations for the annual award is Thursday, Dec. 31. The nomination form can be found at tnpress.com, or one can contact TPA at (865) 5845761 to have one sent to you. Nominations can be returned by mail, fax or email. November 2015 • The Tennessee Press • Page 9 Editorial page intended to spur discussion Why would a Minnesota community newspaper reprint editorials from out-of-state newspapers, even a letter from a Texas resident – especially on a topic that likely could draw sharp response from local readers? The question was raised more than once during my tenure as editor at Red Wing, Minn. Our coverage on the news and editorial pages was placed under extra scrutiny many years ago when the Minnesota Legislature was debating whether to allow on-site, above-ground storage of radioactive spent fuel at the local nuclear power plant. Commentaries from authors outside our readership area added to an already lively exchange of local opinions in an emotion-filled debate that sharply divided our community and state. To add to the mix, we took an aggressive editorial stance in favor of the storage. That was especially disconcerting to the Native American reservation that bordered the plant site and vigorously opposed COMMUNITY NEWSROOM SUCCESS JIM PUMARLO the storage. The Legislature eventually approved the utility’s plan. Make no mistake, however, the decision to broaden the scope of commentary on this issue had nothing to do whether we advocated or opposed the storage of nuclear waste. It had everything to do with presenting a diverse range of opinions from recognized experts whose opinions, we believed, enriched the debate. Op-eds can be a valuable addition to enhancing the dialogue on editorial pages. There admittedly is a great deal of subjectivity in selection of materials, but some general criteria should guide the process. Among them: Relevance: Is the topic of local interest? For example, we often reprinted editorials or other commentaries about the vitality of downtowns or the statewide dynamics of rural and urban economies. Contrary opinion: Does the commentary represent a perspective that might not be regularly presented in a newspaper’s editorials? Given our strong editorial bent in support of nuclear power, we frequently presented the contrary viewpoint – maybe to a fault. Strength of argument: Does the writer do a good job of stating the facts, then drawing a conclusion? Commentaries lacking substance, or simply poorly written, are often best sent to the recycling bin. Variety: Does the editorial address a topic not regularly discussed on the editorial page? An off-beat commentary may be just the ingredient to spur new voices and fresh opinions on an otherwise predictable, if not stagnant, editorial page. Editors have a variety of sources to seek a mix of opinions. The web makes it easy to scan other newspapers. Trade associations, think tanks and other advocacy organizations regularly circulate commentaries. A word of caution, though, when surfing the web. Do your homework; make sure the commentary is authentic and original. Verify the author’s credentials. Editors must be careful to not reprint only those commentaries that align with a newspaper’s perspective. Doing so would make for a very stale page, and it would be a disservice to readers by not affording an opportunity for all sides of an issue to be aired. In similar respect, newspapers must take care to ensure that their editorial stances do not taint news coverage. Our newsroom constantly evaluated our coverage of the nuclear waste debate. So how did we perform in the eyes of those who counted most – our readers? One answer was provided by two letters that arrived the same day. One reader complained that we showed our pro-nuclear bias in our news reports; the other said we were giving the anti-nuclear activists too much attention. On this day, at least, we concluded our reports were striking the proper balance. We also remained committed to promoting an active exchange of opinions. In the end, a lively editorial page is at the heart of a dynamic community. The page serves its role best when it energizes citizens to debate a variety of issues at the foundation of a healthy community. Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. He is author of “Journalism Primer: A Guide to Community News Coverage,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers.” He can be reached at www.pumarlo.com and welcomes comments and questions at [email protected]. OBITUARIES Amy Sue (Dodson) Hale Amy Sue (Dodson) Hale, 78, died unexpectedly Sunday, Sept. 27, 2015 at her home in Pikeville. She was a member of Pikeville United Methodist Church. Amy was a 1955 graduate of Van Buren County High School in Spencer. Amy owned Valley Publishing Company Inc., and was the publisher of The Bledsonian-Banner, The Dunlap Tribune, and the Sequatchie Valley Shopper. She and her late husband purchased the two newspapers on June 1, 1962. She was among an elite group a newspaper owners who have had more than 50 years in the business, and she was a member of the Tennessee Press AssoHale ciation for many years. She wrote a much-loved weekly column for the newspapers known as Amy’s Kitchen Korner. Amy loved to cook but she loved her cat, Goldie, more. Preceding her in death were her husband, Robert Walter Hale; her parents Hattie and Robert Ernest Dodson, Sr.; brother, Robert Ernest Dodson, Jr. and his wife Dana Dodson. Survivors include her nephew Wade (Sandy) Dodson of Pikeville; niece Dr. Deanna Dodson of Cleona, Pennsylvania; and other nephews and nieces; great-nieces Samantha (David) Layne of Lebanon, Emily Dodson of Pikeville, Mandi Young of Georgia; great-nephews Andy Casey and Robby Casey of Cleona, Pennsylvania; and other great-nieces and great-nephews; great-great-nephew Gentry Robert Layne and Hope Young, and others; sister-in-laws Dorothy Bayless, and Nina (Johnny) Nale, all of Pikeville; brother-in-law Herbert L. (Sharon) Hale, Caseyville, Illinois; longtime friend and neighbor, Senia (Rick) Anderson; and a host of other family and friends. Services were to be held Oct. 2 in the funeral home chapel with Bro. Albert Roberts officiating. Burial followed in Pikeville Cemetery. Visitation was to be Oct. 1. The family requests memorial contributions be made to First Southern Baptist Emergency Food Pantry, P. O. Box 338 Pikeville, TN 37367. Online condolences can be made at www.reedfamilyfh.com. Arrangements were made by Putnam-Reed Funeral Home in Pikeville. Sept. 29, 2015 The Bledsonian Banner Clarence Franklin Scaife The first black reporter at The Chattanooga Times — Clarence Franklin “Sweet Daddy” Scaife — died Sept. 25, 2015 at age 79. He started at the newspaper in 1968, a critical time in the civil rights era, but he was never just relegated to covering the black community. Chattanooga Times former managing ed- itor John Popham, who hired Scaife, wrote a letter of recommendation for him that talked about his tenure at the Times. “Clarence was the first black reporter to be hired full-time by The Chattanooga Times back in the early days of school desegregation. At that time, most Southern communities were caught in conflicts of emotion and the role of a black reporter was without precedent,” the late Popham wrote. “We Scaife refused to see him as a black reporter to be assigned to reporting on the black community. Instead, we assigned him to any and all news events, including police news, where the tensions and stereotypes were at a cutting edge of violence.” Scaife’s well-rounded skills won him praise in other quarters, as well. He was assigned to cover the regular meetings of the Jaycees, “a group of business-oriented young men anxious to burnish their careers in public and take up leadership roles in the future,” Popham wrote. “Within one year, Clarence was the finest police reporters in the city, trusted and respected by the police, and the Jaycees asked that we keep Clarence permanently on their schedule since his news articles were so accurate and intelligently interpretative. Oct. 1, 2015 Chattanooga Times Free Press Janie Siwinski Janie Siwinski, age 56, of Jacksboro, passed away Sept. 11, 2015. Janie was a member of Grace Missionary Baptist Church in LaFollette. She was a prior member of Pleasant Grove Baptist Church. She loved God by serving him as organ player at her church for many years. She was a LMU graduate with a bachelor of science degree and was valedictorian. For the past 13 years, Siwinski Janie and her husband Michael were co-publishers of the local newspaper Christian Journal Leader and was awarded best community newspaper publisher. She also worked for The LaFollette Press for a time. Janie and her husband owned other businesses in Jacksboro and LaFollette. She was preceded in death by Father, Billy J. Turner, grandparents, Sally and Harley Turner, O.G. and Octavia Myers. Survived by husband, Michael; mother, Wilma Turner; special dog companion, Penny; several aunts, uncles, cousins, nieces, nephews other relatives and many friends. Funeral services were Sept. 17, 2015 at Walters Funeral Home Chapel with Rev. Randy Comer officiating. Online condolences for Janie may be made at www.waltersfuneralhome.net. Sept. 17, 2015 The LaFollette Press Page 10 • The Tennessee Press • November 2015 N.C. publishers mobilize against independent contract threat For more than a decade, North Carolina newspapers have enjoyed a legislative presumption of independent contractor status under the state’s Workers’ Compensation law. This is a tremendous advantage for newspapers in Workers’ Comp litigation. In fact, since the passage of this legislative presumption, there has been little – if any – challenge to independent contractor status under the state’s Workers’ Compensation law. Earlier this year, legislation was introduced into both houses of the LEGAL UPDATE L. MICHAEL ZINSER legislature to not only repeal the legislative presumption, but to also add independent contractor “unfriendly” language to the statutory test for independent contractor status. Under the leadership of North Carolina Press Association President Regina Glaspie, publishers mobilized to oppose this legislation. They attended legislation sessions in person, and via fullcourt press reached out to legislators via telephone, e-mail and social media. At least one newspaper editorialized against the bill, making a First Amendment argument: At risk of sounding paranoid, it seems the most recent Senate changes to H.B. 42 target only newspaper publishing. In fact, newspapers have been a frequent Senate target in the last couple sessions, including a measure that added a tax on newspaper sales, a move that also impacted newspaper customers. We strongly suspect that the moves are in retaliation for stories or editorials political leaders neither like nor agree with. Such actions are the antithesis of an unfettered press granted by the U.S. Constitution. On September 29, 2015, the publishers were successful – the bill died at the end of the legislative session. As general counsel to the Mid-Atlantic Circulation Managers Association (a newspaper circulation trade association for North Carolina, South Carolina and Virginia), I advised and assisted the North Carolina Press Association during this important fight, urging the publishers to make the First Amendment arguments. Threats to kill managers ruled unprotected Mayo was a welder at PCC Structurals, a company that manufactures aircraft parts. He began to have disagreements with his supervisors and complained to human resources. After a meeting with human resources, Mayo began making threatening comments around his coworkers, stating he “felt like coming down to PCC with a shotgun and blowing off the heads of the supervisors.” He made these types of comments on at least five occasions. Mayo’s coworkers reported these outbursts to management. Human resources interviewed Mayo about his complaints, where he stated he “couldn’t guarantee he wouldn’t do that.” He was immediately suspended and barred from company property. A police officer came to Mayo’s house, and he was voluntarily committed to a psychiatric hospital. He then took leave under the Family and Medical Leave Act, until he was cleared to return to work. Mayo was terminated shortly thereafter. Mayo filed suit in the U.S. District Court for the District of Oregon, alleging a violation of the Americans with Disabilities Act, and that he was terminated because of his disability, which was discriminatory. The District Court granted PCC’s motion for summary judgment, and Mayo appealed to the 9th Circuit. The 9th Circuit found that Mayo was “not a qualified individual.” The Court noted, “An essential function of almost every job is the ability to appropriately handle stress and interact with others.” It further stated, “[The ADA] does not require that an employee whose unacceptable behavior threatens the safety of others be retained, even if the behavior stems from a mental disability.” The Court found, “Mayo’s credible, detailed and unwavering plan to kill his supervisors more than adequately demonstrated that he lacked the ability to appropriately handle stress and interact with others.” Mayo’s claim was dismissed. Independent contractor status upheld Barcus was a freight truck driver who delivered freight for CEVA Logistics. Barcus claimed he was injured while delivering freight and filed for Workers’ Compensation benefits. His claim was denied by the hearing officer and refused on appeal to the Industrial Commission. Barcus then appealed to the trial court of the Franklin County Court of Common Pleas. The trial court granted CEVA’s motion for summary judgment, finding that reasonable minds could only conclude that Barcus was an independent contractor. Barcus then appealed to the Court of Appeals of Ohio, 10th Appellate District, alleging error. Among the factors found by the Court indicating independent contractor status: • Barcus had a written independent contractor agreement and a lease agreement for his truck. • Barcus could employ other persons to assist him in performing his contractual obligations. • The term of the contract agreement was one (1) year and renewed automatically. • Barcus was paid 65% of the total amount every other week. • Barcus received IRS Form 1099 at the end of the year. • Barcus leased his truck and was responsible for all maintenance and insurance, as well as any repairs. The Court concluded that “Measures undertaken to comply with federal regulations do not demonstrate the control needed to establish an employer/employee relationship.” The Court granted CEVA’s motion for summary judgment. L. Michael Zinser is a Nashville attorney with The Zinser Law Firm. His office telephone is 615-244-9700. To share your news, please send your items to [email protected] and [email protected] November 2015 • The Tennessee Press • Page 11 Bogeymen on both sides of school records dispute You can’t have a good culture war without a bogeyman, and I can tell you from experience the same is true about public records fights in Tennessee. Exhibit A is the raging battle between the American Center for Law & Justice (ACLJ), a Christian-based conservative religion advocacy law firm in Washington, and several, if not all, of the state’s 146 school districts. I say “is” because I predict it will be the “long-running” dispute by the time you read this. The ACLJ was birthed 25 years ago by billionaire televangelist Pat Robertson. It has requested a broad assortment of records dealing with how Tennessee schools teach middle-school students about world religions. The battle stems from reported complaints by a parent or parents that their children are being indoctrinated in the principles of Islam in seventh grade social studies classes. One complaint said a child had been forced to memorize “pillars” of Islam. School board lawyers have advised their clients to deny the records request. They cite a section of state law that states records shall “be open for personal inspection by any citizen of this state.” And, they advise, ACLJ doesn’t qualify as a “citizen” of Tennessee. That is a stalling tactic, ACLJ officials point out, because the request was signed by Carly F. Gammill, “senior litigation counsel” who they identify as a Tennessee resident. The letterhead says Washington, D.C., but the letter lists her office at an address on Front Street in downtown Franklin. It’s not clear whether anyone has pulled PUBLIC POLICY OUTLOOK FRANK GIBSON her over yet to check her photo ID to establish her residency status. Local school officials are telling parents through TPA member newspapers that they are not teaching religion. One Knoxville principal reported to the News Sentinel that she sent e-mails to 1,331 members of her middle school “community” explaining the social studies standards even though she had gotten only a handful of inquiries from parents. “It’s not studying religion as much as it’s studying world history and all of the things that impact world history over the ages,” Millicent Smith, Knox County’s director of curriculum, told the paper. “It’s not a focus on the study of religion. I think that’s the misnomer.” ACLJ prefers to equate the complaints with that “imaginary man who frightens children.” Schools officials and their attorneys across the state prefer to use the other part of the bogeyman definition – “people who cause trouble or problems, troublemakers, nuisances.” The ACLJ is notorious for suing schools districts over religious freedom issues, so that makes it the perfect bogeyman for school officials, particularly the Tennes- see School Boards Association (TSBA). As the headline on an editorial by TPA President Jack McElroy in the Oct. 4 Knoxville News Sentinel said: “Bad actors seize stage in state’s public records debate.” McElroy was a little more direct than me in his editorial: “The term ‘bad actors’ keeps coming up in the debate over whether governments should be able to charge citizens fees to see public records. The law works well when both sides act in good faith. But what happens when public-records ‘terrorists’ simply want to harass the government? Or when office holders want to deny requests for personal reasons? “Now bad actors have taken the stage across the state with a request for information on how schools are teaching about Islam.” McElroy pointed out that the records request letter “seems designed to be burdensome. The first item asks for ‘Any and all records containing or otherwise concerning communications between and among any officials, employees, representatives, and/or agents of the Knox County Schools concerning any world religion.’ “The request goes on for 12 paragraphs seeking ‘any and all’ records related to curriculum, standards, policies, guides, teachers, texts, materials, field trips, tests and assignments. Sometimes the term ‘world religion’ is included. Other times the broader phrase ‘social studies’ is used. “Only one paragraph gets at all specific: a request for ‘assignments or activities in which students … are asked and/or required to recite prayers and/or chants, speak in Arabic or other foreign language(s), or engage in any other speech and/or conduct associated with any world religion.’ You have bogeymen on both sides. The citizenship stalling tactic – one card in a deck of legal provisions stacked against citizen access – makes Tennessee school districts look like the bogeyman in the eyes of the ACLJ and supporters who donate millions every year to the organization. I hate to quibble with somebody else’s rights under the Tennessee Public Records Act, but I agree with Jack McElroy that the request is bigger and broader than it needed to be. The ACLJ should have limited its request to the school district or districts where parents had complained. That can’t be 146 districts. If the ACLJ was trying to simply intimidate school officials or get more people clicking the “Donate” button on its website, they might have succeeded. At the same time, they might have gone far enough to do great damage to our already riddled public records law. The controversy arises at the peak of the public debate over whether to allow charges to inspect public records or what The (Maryville) Daily Times editor Buzz Trexler has editorially dubbed “pay-per-view” government. In more than 400 pages of public comment, found on the website of the Office of Open Records Counsel (OORC), statements overwhelmingly opposed the proposal. The ACLJ controver- sy discussion is certain to muddy the waters. The TSBA needed a new bogeyman. The “pay-per-view” proposal originated with the Bristol school district in a case where a football parent reportedly filed a records request to find out why his son was not getting more playing time. After the Sept. 16 OORC public hearing in Knoxville, a Johnson City TV station investigated and discovered the Bristol parent had never had to fulfill the request because the parent withdrew it. The ACLJ is asking for copies of records, not just to inspect, which means it can be charged for the labor to produce the records. Schools can charge for providing those records, including any labor over one hour, but TSBA and others will argue it is an example of the burden some requests place on government offices. There is enough slack in the law already so that most records requests don’t create a burden It would take a public opinion poll to determine which side the public might take in this debate -- should citizens be allowed to find out what their kids are being taught or is it okay to deny such requests over technicalities. Frank Gibson is TPA’s public policy director and was founding director of the Tennessee Coalition for Open Government. He is co-author of “Keys to Open Government,” available from TPA and TCOG. Contact him at fgibson@tnpress. com or 615-202-2685. Entries for Tennessee public notice journalism contest due Dec. 31 FROM STAFF REPORTS The Tennessee Press Association (TPA) Board of Directors established a Tennessee Public Notice Journalism Contest at its July 16 meeting. The contest recognizes journalists that use public notice, or the lack of required public notice, to raise awareness of its importance. The award is intended to encourage reporters and editors to incorporate public notices into their reporting and writing. Criteria for the award mirrors that of the national Public Notice Journalism Contest administered annually by the Public Notice Resource Center (PNRC.) The winner of the Tennessee Public Notice Journalism Contest will be advanced to the national contest automatically. TPA is a member of the PNRC. The annual award is given to a TPA member newspaper journalist, or team of journalists, that utilizes public notices to generate stories of interest or importance to readers. A prize of $200 will be awarded to the winning journalist or divided among a team of winning journalists. There is a $700 prize available to the winner of the national Contest. CRITERIA: • One award will be announced in January 2016 for a story published in calendar year 2015. • For purposes of this contest, newspaper public notices are defi ned as those announcements or disclosures that are statutorily required by a private party or governmental entity, and which must be published in a newspa- per of general circulation. • Submissions must be a news or feature story that involves a public notice. No editorials. • Stories must cite the public notice requirement and refer readers to the publication in which it appeared. Online references must include links. If public notice requirements were not met or were deficient, the story must explain how and why the notice was deficient. • Stories must have been originally published in print. Clippings must be scanned and must include the date, and must be submitted as a PDF file. • The entry may include coverage over several editions to demonstrate one developing story over time. Judges for the contest will be recognized journalism scholars or professionals. DEADLINE: • Entries are due to TPA via [email protected] no later than December 31, 2015. Information on the national Public Notice Journalism Award that is presented annually by the Public Notice Resource Center, as well as examples of winning series of stories, can be found at http://www.pnrc.net/contest/ Tennessee Press Service Advertising Placement Snapshot September 2015 Year* as of Sept. 30 ROP: $379,446 $3,861,692 Networks: $30,537 $375,003 *The Tennessee Press Service Inc. fiscal year runs Dec. 1 through Nov. 30 Critiquing Pages Page 12 • The Tennessee Press • November 2015 To the readers, it’s almost all about the stories Here in Tennessee, I often meet with member publishers HE to discuss the content of their newspapers. I had a unique EWS opportunity to visit with publishers from Alaska to Florida URU over a recent weekend to disKEVIN SLIMP cuss how they might improve their products. I traveled to Albuquerque, where I gave the keynote address at the New Mexico Press Association Convention on a Saturday. On that Sunday morning, I caught a flight to Orlando, where I spoke at an international conference made up of newspaper and magazine publishers. My assignment in Florida was a little out of the ordinary. In addition to giving the keynote, I was asked to meet with publishers individually and look over their products, offering criticism and advice. The convention planner expected maybe a dozen publishers to take advantage of the opportunity to meet with me for 30 minutes each over two days. By the time I left Florida, I had met with more than 20 publishers, who represented scores of titles. While I was packing my computer to head back to the airport, several of the attendees stopped me. Most of them said something like, “I can’t wait for you to see my magazine next year” or “I plan to win all the awards next year after making the changes you A thin, white line can make a suggested.” drop shadow look much cleaner It reminded me a on newsprint. Compare the drop little of my visits to shadow (top) without the white line to the same shadow (bottom ) Hopkinsville, Kentucky, where I’m with a thin, white line. invited every couple of years to spend two days with the news staff there. I’m always surprised by the things we get into while I’m with the Kentucky New Era, but tend to find our page critiques the most helpful exercise. I can’t take credit for the idea. It originally came from Eli Pace, editor, and we’ve made it a regular part of my visits. The idea works like this: The various editors meet T N G PURCHASE, from Page 1 things about this opportunity were the staffs that were already in place,” Parkins said. “No one knows the landscape of these markets better than April Jackson in Humboldt and Cindy East in Dyer. “We believe this transition will be beneficial for the communities that we serve,” he said. Parkins said for the first 12 months, subscribers of the newspapers should see very few changes. “We believe strongly in newspapers and the power of the printed word,” Parkins added. around a conference table for a few hours, while we look over pages from the previous year. This is done by projecting the pages onto a large screen, where we can critique the pages simultaneously. We discuss the quality of headlines, the placement of stories, the general layout of the pages and more. Once, I noted that newspaper flag on the front page looked a little dirty. Eli gave me the go-ahead to “play with the flag” that afternoon and I sent a clean copy to him before heading back to the hotel. Not knowing he was actually When critiquing publications at a recent conference, the focus group keyed on stories going to use the cleaner design, I and writing more than anything else. What else did they like a lot? Crossword puzzles. was surprised the next morning when he told me several readers When I met individually with publishers, I shared the had called in to comment on the improved front page input of the focus groups, and then went through their design. publications page by page, sharing my own thoughts. All I did was clean up the drop shadow behind the Afterward, more than a few of the participants told me it words “Kentucky New Era.” I didn’t change the shape was the most valuable program they’d ever attended at a or size of anything. I simply inserted a thin while line convention. between the characters in the flag and the drop shadow Why was it so valuable? Most of us, I think, get so used behind them. Little things make a big difference. to seeing our newspapers that we forget how the reader While preparing for the Florida group, I gathered a sees them. By looking at their products through new eyes, group of 23 folks in my hometown of Knoxville to look I was able to share ideas that will be valuable as they conover some of the various newspapers and magazines that tinually work to improve their publications. would be represented in Orlando. This focus group was Here’s a thought: How about gathering a focus group made up of ordinary readers. None of them were profesto look at your newspapers every six months? By offering sional writers, editors or designers. to pay for lunch, I had 23 willing participants, giving us I divided the focus group into smaller groups of three to enough folks to break into groups and critique two dozen four members each and asked them to critique a dozen eltitles in four hours. ements of the publications. These included stories, design, In my customer service survey last month, I learned readability and other elements. that the chief concern of subscribers is the number of local Most surprising to me was the lack of concern over stories and the quality of writing. For nonsubscribers, paper quality. Most readers didn’t seem to care whether quality of writing was number one and local story content they were reading something printed on coated stock, was number two. newsprint or something else. Consider creating your own focus group. I can’t wait What they cared about most were the stories. Were the to hear from the publishers I met in Florida to learn topics of local interest? Were the writers local, or did they about the improvements to their products in the comget the material from a news service? How was the quality ing months. of the writing? “Having all three newspapers under one umbrella gives us a lot of flexibility and opportunities to expand coverage across the entire county. In time, we believe our readers will see a much better value in their hometown newspapers,” he said. Jackson will remain as publisher of The Chronicle and The TriCity Reporter. Jackson will also serve as editor of The Chronicle, and East will remain as editor of the Tri-City Reporter. “This is a very positive event for The Chronicle and The Tri- City Reporter. Local ownership of local newspapers just makes sense,” Jackson said. “Our combined efforts will give readers more local news and give area businesses expanded advertising opportunities.” Elliott believes the three newspapers working together as one team will accomplish great things. “I look forward to working with the Humboldt and Dyer newspapers,” Elliott said. “There are endless opportunities for our communities to come together and grow, both in the news department and for the small businesses that are competing with the bigger stores.” The Humboldt Chronicle and The Tri-City Reporter both date back to the late 1800s. The Milan Exchange, later purchased by the Milan Mirror, was founded in 1847. In 1956, J. Frank Warmath purchased The Courier-Chronicle and in 1969, he purchased The Tri-City Reporter. A newspaper enthusiast, he later acquired the Milan Exchange and also an interest in the Trenton Herald-Gazette. Warmath later sold the Exchange to longtime Mirror Exchange editor and publisher, the late Bob Parkins. The Chronicle serves Humboldt and south Gibson County, drawing news and readers from Fruitland, Gibson, Gadsden and Three Way. The Tri-City serves Dyer, Rutherford and Kenton in north Gibson County, and also has news and readership in the areas of Yorkville and Newbern. The Mirror-Exchange serves Milan, Medina, Bradford, Atwood and Lavinia.