Focus - SEWPPA

June, 2008
Volume 31, Number 3
Focus
on Excellence
Southeastern Wisconsin Professional Photographers Association
Program of the Month
Fuzzy & Shirley Senior Stuff
Fuzzy and Shirley are well known not only in their community but
also to photographers across the United States primarily for their
specialized high school senior photography. In this mini-seminar
Fuzzy will demonstrate various outdoor lighting techniques and
posing a high school senior. You’ll see the equipment he uses
that allows him to work without an assistant, and that helps rather
than hinders creativity. Feel free to bring your camera or not,
whichever way you feel you learn better.
As we all know, an image is worthless unless the client buys it. To
that end, Shirley will share her expertise on sales techniques that
pays for Fuzzy’s addiction (photography). Shirley doesn’t rely on
canned phrases or predetermined packages. The Duenkels use
a simple, ALA CARTE pricing method with a minimum purchase.
Their personalized approach, along with the images Fuzzy cre-
Inside this Edition:
SEWPPA Board........................................................................... pg. 2
President’s Message................................................................... pg. 3
Editor’s Keyboard........................................................................ pg. 4
October Minutes.......................................................................... pg. 5
Photo Advocates Divided over Orphan Works............................ pg. 6
Classroom of Image Critique....................................................... pg. 8
Tidbits/New Members/Happy Birthday........................................ pg. 8
Marketing Report......................................................................... pg. 9
This Month’s Agenda................................................................... pg. 11
12 Elements of Competition Print................................................ pg. 12
WPPA Fall Convention flyer......................................................... pg. 13
Schedule of Upcoming Events.................................................... pg. 16
Video Library List......................................................................... pg. 21
Code of Ethics............................................................................. pg. 24
cont’d on page 14
Page Focus
on Excellence
SEWPPA Board of Directors
President - Mary Braunsdorf
414-483-2526
Email: [email protected]
In-Focus Photography
4160 S Kinnickinnic Av
St Francis, WI 53235
Membership Chair - Jerry Braunsdorf
414-483-2526
Email: [email protected]
In-Focus Photography
4160 S. Kinnickinnic Ave.
St. Francis, WI 53235
Past-President -- Ron Wimmer
414-258-2700
Email: [email protected]
Ron Wimmer Photography
736 North 109th St
Wauwatosa, WI 53226
Vice-President -- Troxel Green
262-951-0534
E-mail: [email protected]
Burrell Colour Imaging
1311 Merrillville Road
Crown Point, IN 46307
Print Chair - Shirley Duenkel
262-338-2779
Email: [email protected]
Duenkel Portrait Art
2958 Sportsman Lane
West Bend, WI 53090
Vendor Liaison -
Secretary - Mary Quick
920-922-8233
Email: [email protected]
Quick & Smart Photography
N 7609 Cth WH
Fond du Lac, WI 54935
Assistant Print Chair - Fuzzy Duenkel
262-338-2779
Email: [email protected]
Duenkel Portrait Art
2958 Sportsman Lane
West Bend, WI 53090
Treasurer - Ron Campbell
262-542-0203
Email: [email protected]
Campbell Photography Inc.
1020 W. Moreland Rd.
Waukesha, WI 53188
Computer Services - Alan Goodstone
414-425-4241
Email: [email protected]
Goodstone Photography
7121 B South 76th St
Franklin, WI 53132
Newsletter Editor - Diane Bentfield
262-483-0610
Email: [email protected]
Bentfield Photography
4491 Ridge Road
Kewaskum, WI 53040
Library Chair - Rayfield Johnson
414-871-7947
Email: [email protected]
Photography by Rayfield
PO Box 16260
Milwaukee, WI 53216
Reservation Chair - Shelly Leverenz
262-763-7087
Email: [email protected]
See Shell Photography
N6355 Paradise Dr.
Burlington, WI 53105
Webmaster &
Assistant Newsletter - Mike Sohns
262-560-0787
Email: [email protected]
Moments & Memories II
1089 Summit Av
Oconomowoc, WI 53066
Program Chair, Troxel Green
“That a man can change himself...and master
his own destiny is the conclusion of every mind
who is wide-awake to the power of right thought.”
Christian D. Larson (1866-1954)
Page Focus
on Excellence
President's Message
Mary Braunsdorf
Greetings:
As summer approaches, we are eagerly anticipating a busy season. It is time for weddings, high school
seniors, and outdoor portraiture. Every one seems to want to have their portraits taken at the same time.
Life gets busy and crazy. How do we balance photography, business and family?
Portrait Photography is all about relationships. As I was thinking about relationships, I was reminded of a
high school senior client I had photographed last fall. We had so much fun during the session and she felt
like a “model”, she told me. When she came in to view her images, only her mother was with her. Her mother was so excited and happy to see them it brought tears to her eyes. She asked if her husband could come
and set up a time to see the slide show viewing and so we set it up. Dad came in and was a big tough “No
tear” kind of a guy. After he saw the slide show, tears came streaming down from his eyes. I can’t believe
that’s my little girl. He kept saying well something is in my eye. (He was crying) Mom and I knew he was
touched. We do these things for our clients, can’t we take time and do these things for our own families?
Time management is such an issue with us all. If there were 48 hours in a day we would fill them. We have
such things as modern conveniences that “save” us time. Yet we fill our days with things and stuff to do. We
make to do lists and post them in our offices hoping we get to accomplish part of what is on that list. Yet at
the same time, we are busy in our offices and working as hard as we can to make this crazy photography
business of ours work.
In all the hustle and bustle of life, don’t forget to take time with your family. Schedule a vacation, camping,
biking, etc. Take the time to evaluate what is most important to you in your life and put that on your list. We
get so consumed with life and doing business we forget the most important things.
Jerry and I have five children as you may know. One thing we never regret is spending time with them.
Playing games, summer camping trips, just stopping what we were doing and listening to them. If any of us
were on our death bed, what would be the things we would regret? Well I wish I spent more time in my office
working? No most people would say I wish I spent more time with my family.
Relationships are important in our lives. What are we doing to cherish them? Let this summer be a great
business year for all of us. Also, let us take some time and nourish the relationships with friends and family.
See you all in September.
Page Focus
next newsletter deadline:
Monday, Aug. 4, 2008
When you are true to you, the
outside world doesn’t affect your
inside world anymore.
on Excellence
Editor's Keyboard
Diane Bentfield
Last meeting we had an image print critique. I think this will be really beneficial and helpful to our members to continue to
do this. We can all learn from each other’s entries without having to spend a lot of money on prints, especially if they aren’t
competition quality. No, it isn’t the same as the print competition, but sometimes things have to change in order to grow,
and I definitely think this is one of those times.
To help many of us decide if our prints are competition worthy, please see the 12 competition rules that are on page 11.
On another note, I know many of you struggle each day with many of the same problems I am struggling with right now...
in fact, Mary has touched on it in her letter to you also...the problem with time--there is never enough of it. Each and every
day I would love to have an extra 10 hours in order to get done with all of the things I want (or at least feel the need to) get
done each day.
I have been reading books, such as “The Secret” and “You Can Heal Your Life”, which basically revolve around the same
theme, which is basically everyone has their own control over their time and life, and it is up to you on how you choose to
spend it. And while I understand the concept, I am finding it very difficult to put it into practice in my life.
I want to have time to enjoy this life, but I also want to have a successful business. I want to spend time with my grandchildren, but I also need to be available when the customers are available. I want to have the time to educate myself, to enjoy a
little leisure time, to have a nice balance between work and play. Now, I know that the easiest solution would be to win the
lottery, and although I AM trying, it just doesn’t seem to be working out.
I would LOVE to hear back from anyone on how do they balance their work life with their “other” life, how much time do you
devote to your business, and does it make a difference how long you have been in the business? By that, do you find that
you spend less time after you have been in the business for a few years? Send me your feedback over the summer (in your
“spare” time, and I will put it into the September newsletter. I think it would be very informative for everyone.
I am going to close with a passage from “You Can Heal Your Life”, by Louise L. Hay.
In the infinity of life where I am,
all if perfect, whole, and complete.
I believe in a power far greater than I am
that flows through me every moment of every day.
I open myself to the wisdom within,
knowing that there is only One Intelligence in this Universe.
Out of this One Intelligence comes all the answers,
all the solutions, all the healings, all the new creations.
I trust this Power and Intelligence,
knowing that whatever I need to know is revelaed to me,
and that whatever I need comes to me
in the right time, space, and sequence.
All is well in my world.
SEWPPA
www.sewppa.org
Page Focus
on Excellence
May 5 General Meeting Minutes
Secretary - Mary Quick
Call to order – at 12:35 p.m.
Attendants: Kim Bednarski Anderson, Rick Bate, Dennis Benke,
Diane Bentfield, Jerry Braunsdorf, Mary Braunsdorf, Ron Campbell,
Clifford Carroll, Fuzzy Duenkel, Shirley Duenkel, Beth Engel, Alan
Goodstone, Troxel Green, Nancy Jenkins, Rayfield Johnson, Shelly
Leverenz, Rick Porter, Mary Quick, Walter Roob, Lee Siegman,
Richard Schneider, Jim Schoonover, Michael Sohns, Mandy Williams
and Ron Wimmer.
Mary Braunsdorf called for a motion to approve the secretary’s minutes. Nancy Jenkins made the motion. Rayfield Johnson seconded
the motion. The motion passed with ayes.
Mary Braunsdorf called for a motion to approve the treasurer’s report.
Lee Siegman made the motion. Walter Roob seconded the motion.
The ayes have it and the motion passes.
Mary Quick – Secretary: Nothing to report at this time.
Ron Campbell – Treasurer: The checkbook balance is $17, 226.67.
There is $250.00 in our pay pal account. The CD is $5,262.32. We
took in $398.00 in the bake sale for the two scholarships. We were
looking for $600.00.
Shelly LeVerenz – Reservationist: The registration form for the
next meeting at Shirley and Fuzzy Duenkel’s studio in West Bend is
on the SEWPPA website.
Jerry Braunsdorf – Membership Chair: We have sixty-two members. We would like to increase our membership to one hundred.
Rick Porters is becoming a new member today. Please welcome him
in to our organization. He has been a photographer for fifteen years.
His specialties are high school seniors, weddings, fashion design and
graphics.
You may come to one of our SEWPPA meetings as a guest. Nonmembers can come to two meetings.
The new membership/marketing committee will meet on Thursday.
Mia Stevens is a guest from West Bend specializing in weddings.
Scott Patrick has been a photographer for twenty years. He has
been in a new location for four years. He is a wedding/event photographer. He would like work from other photographers who don’t have
time to design wedding albums.
Shirley Duenkel – WPPA Regional Director: Our fall convention will be at the Osthoff
Resort in Elkhart Lake on October 20-21st.
The state convention will be February 27-March 2nd, 2009 at the
Marriott West in Middleton, Wisconsin. The theme will be “My Big
Fat Wisconsin Wedding.” May 20th is the next state board meeting.
Shirley Duenkel – Print Chair: The image critique will be done at
our next meeting. Fuzzy will work on them in Photoshop. This will
be done as more of an open discussion. There will be no service
points awarded. The file size can be an 8x10 at 250 dpi. You can
just bring your images on a jump drive or CD. You need to be a
member of SEWPPA to bring files.
Michael Sohns – Webmaster: We have a forum on the SEWPPA
website. If you have a question, it is an excellent way of getting an
answer. The forum is a good way to learn.
We have a new username and password for the SEWPPA website.
The membership list is on the website.
Diane Bentfield – Newsletter Editor: The next deadline is Monday,
May 12, 2008. If you have articles you have read and would like
to comment on, please do. Diane is looking for members to write
articles of interest for the membership.
Al Goodstone – Computer Services: He has a PDF of the new
membership directory and it is updated as new members join.
Rayfield Johnson – Library: There is a list of tapes and DVD’s on
the website. He also has a list with him. Today we have a free trial
rental for all SEWPPA members. You may rent for no charge and
keep it until June’s meeting. The rental fee is normally $5.00 each.
In June, the library will have rent 2 at regular price and get the 3rd
one for free.
Troxel Green – President-Elect: June’s meeting will be in West
Bend at Shirley and Fuzzy’s studio. Miller’s Lab is sponsoring them
and donating the speaker’s fee of $600.00 which will be paid towards
the meeting fee. The meeting fee for SEWPPA members will be
$15.00.
Jerry Braunsdorf would like each of us to thank Miller’s Lab for sponcont’d on page 10
Page Focus
on Excellence
Photo Advocates Divided Over Orphan Works
May 08, 2008 By Daryl Lang [from PDN-Online]
As the orphan works copyright legislation advances through
Congress, it has exposed a split among photo associations.
With their ranks divided, professional photographers have
lost whatever lobbying power they might have had as a unified force.
(NPPA), and others who have lined up behind the Illustrators
Partnership. They say any orphan works law will diminish
their rights, and feel their voices were left out of the negotiating process. They have stirred up a vocal following with an
online advocacy campaign.
On one side is the American Society of Media Photographers
(ASMP), the Professional Photographers of America (PPA),
and stock photography companies. After years of lobbying
against the orphan works amendment, these groups are
resigned to the idea that it will probably pass. Their strategy
is to work with legislators to get concessions for artists added
to the law.
Other groups have differing stances, including the Stock
Artists Alliance (SAA), which urges a more tightly drafted bill,
and Editorial Photographers (EP) and the American Society of
Picture Professionals (ASPP), which have not announced any
position.
Taking a different tack are the Advertising Photographers of
America (APA), the National Press Photographers Association
Orphan works reform, set in motion by a 2005 report from
the Copyright Office, is designed to free up creative works for
which no copyright holder can be located. Users such as filmcont’d on page Page Focus
on Excellence
Photo Advocates divided, cont'd
makers and book publishers argue that these orphan works,
such as uncredited and abandoned historical photos, should
be available for legal use. But many professional visual artists
fear that any image published without a credit is a potential
orphan, and such a law could destroy their livelihood.
When the first orphan works bill surfaced two years ago,
visual artists united to oppose the bill, lining up against libraries, museums, filmmakers, publishers, Internet user advocacy
groups and technology companies such as Google. The 2006
bill died in committee.
This year, the debate is markedly different in tone. Interviews
with lawyers and other participants, and two panel discussions in New York this week, show two sides of the artist community that cannot even agree on what the bill says, much
less how to fight it.
****
The split became especially pronounced this week when the
Illustrators Partnership and the APA rallied artists to send letters to members of Congress. The ASMP and the PPA, considering the situation more delicate, asked its members to wait.
“We have not gotten suddenly stupid... Nobody in this room,
nobody at ASMP, will ever like what any orphan works bill
says,” explained ASMP attorney Victor Perlman at a legal
forum Wednesday night. But he said artists should accept the
concessions in the House version of the bill, which require
users to register any orphan infringements with the Copyright Office. “As a practical, political and ethical matter, when
you’ve gotten what you asked for, you can’t turn around and
say it’s not what you want…. Burning our bridges over the
orphan works bill is a shortsighted and destructive strategy.”
Perlman; David Trust, CEO of the PPA and the Alliance of
Visual Artists; and Steven Metalitz, a lobbyist hired by Getty
Images, Corbis and the Picture Archive Council of America
(PACA); have met with legislators and members of the Copyright Office throughout the process.
“There are a lot of copyright fights coming that are as big
or bigger than orphan works,” Trust says. “If photographers
act like idiots on Capitol Hill, we’re going to lose the political
capital we have to spend.”
Meanwhile, at a forum Tuesday night, artist Brad Holland of
the Illustrators Partnership, a longtime orphan works opponent who has researched the issue extensively, urged an
audience of artists to oppose any form of the orphan works
bill.
“What kind of logic allows the government to give one person who fails to find me the means to declare me an unlocatable artist, and therefore have my work taken from me?” Holland said. “This bill has been written without the input of any
of the people in our business, and it’s our obligation, through
our own self interest, to oppose this thing in any possible way
we can.”
APA members supported Holland at the forum Tuesday.
“This bill would be a disaster in terms of model releases,”
said Constance Evans, executive director of the APA. The
APA is also concerned that companies will start online clearinghouses to sell orphan works as stock images. “I envision
companies sprouting like weeds, harvesting images left and
right for sale,” said photographer William Vazquez, co-chair of
APA New York.
Artist Cynthia Turner said the orphan works bill would immediately devalue all visual works by two-thirds, since artists
would no longer be able to assure their clients an exclusive
license, which would typically cost three times as much as a
nonexclusive license.
Holland did not name the opposing artists groups, but spoke
about them with frustration. “Those that were seated at the
table in Washington… were crafting their own deals and
chose not to share that information.” Holland also referred to
testimony that Perlman gave at a March 13 hearing, where
the ASMP lawyer said he was speaking on behalf of many
other artists groups. Holland called that assertion false.
****
Perlman and others who support the ASMP strategy sound
similarly frustrated at incorrect information that has appeared
online. “There has been hysteria on the Web about orphan
works,” Perlman said.
One point of disagreement concerns whether the bill would
require artists to register their work with commercial databases to get copyright protection – a fundamental change to the
cont’d on page 20
Page Focus
on Excellence
Image Critique/Enhancement (ICE) Report
from Shirley Dunekel, Print Chairperson
Our first Image Critique/Enhancement (ICE) went well. There were
20 image files submitted, and it took about two hours. That’s about
six minutes per image. We had audience participation and feedback
and the help of some
Here are the requirements for entering:
1) A maximum of four image files.
master photographers who were present. Working on the image files
in real time we think is very helpful to the maker. We asked that the
makers bring their favorite original file and their “new and improved”
file along to the June meeting so that we can all see and re-critique
that image if necessary.
Other than talking with Diane Bentfield while riding back from the May
meeting, we haven’t heard from anyone on how they felt the image
critique/enhancement went. We asked for feedback on the SEWPPA
forum, and as of the newsletter deadline, there’s been no response.
We really need feedback, both positive and negative, so that we
know how to proceed from here. The SEWPPA forum is a great
place for not only ICE feedback but to ask and get answers about
almost ANYTHING.
We will have another Image Critique/Enhancement at the June meeting.
2) Files can be any size, but it is recommended that they be about
8x10 at 250 PPI. This would make them large enough to be worked
on and zoomed into, yet not so large as to slow down a laptop.
3) Any color space is acceptable, since they can be converted, but
sRGB is the normal standard.
Makers can keep their image files anonymous.
Makers are encouraged to bring their laptops to work on their images
along with the facilitator, or at least make notes as to recommended
changes.
Note that all files are deleted after the changes and/or improvements
suggested by the group and performed by the facilitator are made.
Any questions, contact either Fuzzy or myself at [email protected]
or [email protected] or phone us at 262-338-2779.
Looking forward to seeing all of you at the June meeting at our place!
Shirley Duenkel, Print Chairperson
Fuzzy Duenkel, Assistant Print Chairperson
Welcome
New Members!
Mia Stevens, Mia’s Photo, LLC
West Bend
Scott Patrick, Scott Patrick Photography
Milwaukee
Tidbits
Congratulations to Mary & Jerry Braunsdorf,
of InFocus Photography. They celebrated their
25th wedding anniversary on May 14th!
Happy Birthday!
June Birthdays
There weren’t any June
birthdays
July Birthdays
Bob Sparks
Troxel Green
Sue Wolter
Dan Berres
Gil Frenn
Bruce Wick
July 2
July 3
July 24
July 24
July 25
July 26
August Birthdays
Nancy Jenkins
Tricia Brunner
Cliff Carroll
Dennis Benke
Marilyn Wick
Frank Quick
Diane Bentfield
Fuzzy Duenkel
Aug. 3
Aug. 12
Aug. 12
Aug. 14
Aug. 20
Aug. 23
Aug. 24
Aug. 31
Page Focus
on Excellence
Marketing Report
Beth Engel
Hello Members,
The new marketing committee is off and running! We have had two highly productive meetings, with lots of great things in the
works. Our first goal is to help increase membership. Our organization’s goal this year is to have a membership of 100 strong.
We are looking forward to the energy new membership can create and the higher caliber of speakers we can all benefit from
with the financial resources of more members. “Win a Free Membership” is your first opportunity to cash in on referring new
members. For every new member you refer to SEWPPA you will be eligible to submit an entry in the drawing for a free membership (or a $50 credit towards future meeting costs). Plus, you will still receive your one service point for each membership
referral. Lets see who can refer the most! Look for our snazzy new ballots and ballot box at the next meeting, plus some things
too top secret to talk about here!
Till the next meeting,
Beth
Page Focus
on Excellence
Meeting Minutes, cont'd
Portraits Today is that great type of lab that offers personal attention to all of its customers. Brian is always there if you have a
problem. Bentfield Photography
soring Fuzzy and Shirley. The contact person at the Miller’s Lab to
thank is Arnie.
Beth Engel – Marketing Committee: Last meeting we were at 55
members. Today we have 62 members. Our goal for this year is to
increase our membership to 100 members.
If you bring in a new member and they join our group, we will put
you in a ballot box drawing for one year of free membership.
Bring a guest to the next meeting and get ½ off the $15.00 meeting
fee which would be $12.50.
Mandy Williams – Membership Drive Chair: Nothing to report at
this time.
Old Business: None to report at this time.
New Correspondence: None to report at this time.
The service from Michel’s is great. Order one day, receive your
order the next. The staff is great! Bentfield Photography
President’s Remarks: There are going to be a lot of good
changes for SEWPPA.
Let’s have a good year.
THE SUPPLIER OF CHOICE
Good of the order: Ron Wimmer thanks Shelly and Troxel for the
wonderful prizes and the ten loaves of bread.
Cliff Carroll thinks we are missing the boat on not promoting Fuzzy
and Shirley to non-SEWPPA members at $75.00 for their seminar
next month.
Mary Braunsdorf asked for a motion to adjourn the meeting. Jim
Schoonover made the motion. Ron Wimmer seconded the motion.
The motion carried with ayes.
The meeting was adjourned at 1:30 p.m.
Respectively submitted, Mary Quick
1151 S. Northpoint Blvd. • Waukegan, IL 60085
email: [email protected]
Michel Company Ad b/w: 3.375 x 4.875
Page 10
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June 2 Agenda
Meeting is at: Knights of Columbus Hall
3245 Lighthouse Lane
West Bend, WI 53090
262-334-9849
www.kc-hall.com
General Board Meeting: 8:00-10:00 am
Program: 10:00 am -noon; 1:00 pm-4:00 p.m.
Lunch and general meeting: noon-1:00 p.m.
Image Critique/Enhancement (ICE): 4:00-6:00 p.m.
Directions: From the South: I-94 W/US-41N, merge onto US-45N
toward Fond du Lac (Exit 305B). Keep right to take US-45N via Exit From the North: US-41 S toward Milwaukee. Take the CR-D exit
59 toward West Bend. Take the CR-D exit. Turn right onto CR-D E. (exit 76) toward Kohlsville. Turn left onto Lighthouse Ln.
Turn left onto Lighthouse Ln.
_________________________________________________________________________________________
Reservation Form
Menu: Au gratin potoatoes, ham, roast turkey, hot
croissant, cole slaw, pea and cheddar, crab salad
fresh fruit, cake for dessert. This is a deli lunch
RSVP - Shelly Leverenz
By - Tuesday, May 27
262-763-7087
Email - [email protected]
N6355 Paradise Dr.
Burlington, WI 53105
Name__________________________________________
Studio __________________________________________
Email ___________________________________________
Address_________________________________________
________________________________________________
Additional names attending:
$5 LATE FEE if paid after Monday
$10 EXTRA FEE if paid on the meeting
day, no refunds or guarantee of a meal.
(No Exceptions)
We can no longer accept offline credit cards
(by mail, by phone, or at the door).
Please go to the SEWPPA web site to register online
using your credit card; otherwise, use this form and
enclose a check.
Cost: $15 - Members
$75 - Non Members
Number attending ______
Total Due $ _______________
Make checks payable to “SEWPPA”
-- REMINDER -Guests can attend SEWPPA meetings once at half price as an introduction to joining.
Page 11
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The 12 elements of a competition print
1. Impact is the sense one gets upon viewing an image for the
first time. Compelling images evoke laughter, sadness, anger,
pride, wonder or another intense emotion.
2. Creativity is the external expression of the imagination of
the maker by using the medium to convey an idea, message or
thought.
3. Style is defined in a number of ways as it applies to a creative
image. It might be defined by a specific genre or simply be recognizable as the characteristics of how a specific artist applies
light to a subject. It can impact an image in a positive manner
when the subject matter and the style are appropriate for each
other, or it can have a negative effect when they are at odds.
harmonious and can be used to evoke diverse feelings for effect.
10. Technical excellence is the print quality of the image itself
as it is presented for viewing. Sharpness, exposure, printing,
mounting and correct color all speak to the qualities of the physical print.
11. Technique is the approach used to create the image. Printing, lighting, posing, film choice, paper selection and more are
part of the technique applied to an image.
12. Story Telling refers to the image’s ability to evoke imagination. One beautiful thing about art is that each viewer might
collect his own message or read her own story in an image.
4. Composition is important to the design of an image, bringing
all of the visual elements together in concert to express the purpose of the image. Proper composition holds the viewer in the
image and prompts the viewer to look where the creator intends.
Effective composition can be pleasing or disturbing, depending
on the intent of the image maker.
5. Print Presentation affects an image by giving it a finished
look. The mats and borders used should support and enhance
the image, not distract from it.
6. Center of Interest is the point or points on the image where
the maker wants the viewer to stop as they view the image.
There can be primary and secondary centers of interest. Occasionally there will be no specific center of interest, when the
entire scene collectively serves as the center of interest.
7. Lighting-the use and control of light-refers to how dimension,
shape and roundness are defined in an image. Whether the
light applied to an image is manmade or natural, proper use of it
should enhance an image.
8. Subject Matter should always be appropriate to the story being told in an image.
9. Color Balance supplies harmony to an image. An image in
which the tones work together, effectively supporting the image,
can enhance its emotional appeal. Color balance is not always
“We LOVE Evald frame company! When we call, we get exactly what we ordered... FAST!” “Fuzzy and Shirley Duenkel
Page 12
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Page 13
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Fuzzy Duenkel, cont'd
ates, makes it easy for clients to invest an average of $2700 in their
very ordinary community.
The day will begin with a short tour of the Duenkel’s home studio,
or as Shirley refers to it... their “Residential Gallery”! The Duenkels
prefer to operate their custom business in an environment that
dovetails with their lifestyle (or lack of it). The lighting and sales
demonstrations will be held about two miles away at the Knights of
Columbus Hall.
Article on Fuzzy Duenkel from Rangefinder Magazine,
God said, “Let there be light,” and to
Fuzzy Duenkel’s eye, it is hard to improve upon the beauty of nature’s illumination. Fuzzy is one photographer
who has learned how to use natural
light, bending and modifying it for his
creative ends. And usually, this means
photographing high school seniors in
or around their homes. Sounds pretty
run of the mill—a teen photographed
with natural light in an everyday setting—but Fuzzy’s low-tech lighting
mastery has a way of transforming the
mundane into fine art.
Fuzzy began photographing weddings in the mid-1970s and continued
in this direction for many years, until the desire to spend more time
crafting singular images moved him in the direction of portraiture.
“When I was doing weddings, the idea of doing a portrait scared me,”
Fuzzy confesses, “because I thought, ‘Oh my god, everything needs to
be just right in one image,’ whereas with a wedding you can take a ton
of photographs. But since then, it’s become my passion to try to make
one image that really works.”
Fuzzy says that his wedding client base didn’t help much in growing
his portrait business; he needed to build from scratch. To start, he did
portraits of high school seniors. When
entering into a new business, Fuzzy
recommends that new photographers
identify some friends, relatives or
acquaintances as potential “ambassadors” to the local market. In his case,
for example, when a senior showed
the portraits of him or herself around
to friends, this spread the word about
Fuzzy as a photographer.
Responding to plenty of emails from
photographers who are having difficulty
starting out, Fuzzy encourages others
to start with their prices set low and,
as their businesses build, raise fees
Fuzzy and Shirley Duenkel
Fuzzy began photographing weddings
accordingly. “It’s a different story once you
in the mid-1970s and continued in this direction
are established and have a following. Then you don’t need to be inexfor many years, until the desire to spend more time crafting singular
pensive. But in the beginning, I believe you do.” This strategy has paid
images moved him in the direction of portraiture. “When I was doing
dividends for Fuzzy over the years. At this point, his revenues from a
weddings, the idea of doing a portrait scared me,” Fuzzy confesses,
single senior portrait session average around $2300. His session fee
“because I thought, ‘Oh my god, everything needs to be just right in
is $395, but with minimum purchases of a wall print and album, his
one image,’ whereas with a wedding you can take a ton of photopricing opens at $900.
graphs. But since then, it’s become my passion to try to make one
Fuzzy says that senior portraits are his favorite type of session. “I love
image that really works.”
photographing seniors. If I could do only one thing, that would be it,
[from Rangefinder Magazine, February 2007, by Larry Brownstein]
because seniors are fun, they do what I tell them to do—unlike little
kids or pets, for example. They are cooperative and can be artistic.
God said, “Let there be light,” and to Fuzzy Duenkel’s eye, it is hard
Seniors yield a great range of images and possibilities.”
to improve upon the beauty of nature’s illumination. Fuzzy is one
photographer who has learned how to use natural light, bending and
When asked about how he interacts with his senior subjects, Fuzzy
modifying it for his creative ends. And usually, this means photograph- explains that he doesn’t pretend to be one of them, and he doesn’t
ing high school seniors in or around their homes. Sounds pretty run
rely on any clichéd questions to make them smile, such as, “So, do
of the mill—a teen photographed with natural light in an everyday setyou have a boyfriend?” Rather, he speaks with them as he does with
ting—but Fuzzy’s low-tech lighting mastery has a way of transforming
anybody else. Often, he explains to them what he is doing, hoping
the mundane into fine art.
to get them more involved in the process. He admits that while he
cont’d on page 17
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Schedule of Upcoming Events
SEWPPA Events
September 8, 2008
Steve Chesler; Trash the Dress
April 6, 2009
Edda Taylor; Fine Art Portraits
Fine Art Prints
SEWPPA Awards Banquet
Novbember 3, 2008
Chris Nelson; Beyond Glamour
May 4, 2009
J, Garner; Brides, Families, and Blogs
February 2, 2009
Boston Store; What’s in Fashion for
This Year’s High School Seniors
Schedule and speakers subject to change
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State and Regional Events
PPA EVENTS:
For their workshops, check out www.ppa.com
July 20-23 2008 Judges Workshop & Int’l Print
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3-day Business Workshop
Aug. 4-6, 2008 - Atlanta, GA
Oct. 9-18 - PPA Fall Foliage Cruise
Indianhead Meetingswww.indianheadphotographers.org
June 8-9 - no speaker listed|
Oct. 13 - no speaker listed”
SCPA Meetings
www.southcentralppa.com
September 29: Jeff & Julia Woods
November 24: Scott Dupras
FVPPA Meetings
www.fvppa.com
Sept. 15, 2008. Golden Corral, Appleton.
Gerry Milton - Church Directories.
Oct.. 19-20, 2008. WPPA Fall Convention.
Nov. 17, 2008. Oshkosh. Jackie Haggerty
- Senior Marketing.
WPPA EVENTS: www.wppa-online.org
Fall ConventionOct. 20-21-Elkhart Lake
Affiliated Convention Feb 27-Mar. 2-Madison
Page 16
Focus
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Fuzzy Duenkel, cont'd
doesn’t necessarily believe this is the best way to interact with seniors,
it works well for him.
Fuzzy notes that few seniors have strong ideas about what they want
to do. They are more like clay he has to mold. To this end, he uses a
questionnaire that he asks them to fill out in advance. This way, he can
find out if the senior is interested in sports, music, etc. This helps both
of them begin to explore what they might want to shoot.
Although Fuzzy and his wife, Shirley, maintain a studio, they don’t use
it often because they feel the results don’t compare to location work.
“We have a camera room,” Fuzzy explains, “but we choose not to use
it. We prefer to go on location for everything we do. For seniors, for
example, we not only go to their homes, but inside them. When I first
started going on location, I shot in barns or sheds or wherever. It didn’t
really occur to me to do much inside seniors’ houses. Now, I do a lot
of that. I use any and all the rooms in the house, as well as the garage
and anything they have outside. The sessions are a little long compared to other photographers, but because I do very little volume, I
can afford to spend more time with each one. The sessions are four to
five hours—four for a guy and maybe five for a girl. The girls generally
have more outfits and variety in a session than the boys do.”
Fuzzy elaborates on how a senior session might unfold: “There are no
limits in our session. Wherever they want to go, whatever they want to
do, I’ll do it. Now, that doesn’t mean that they do 20 outfit changes—I
would say the average is seven or eight. It’s a collaborative effort.
I take a look at the area to be photographed. Then I look in the
senior’s closet and say, ‘Hey, this will look good in that area, change
into that.’ We’ll do a series of photographs in one specific location, and
when we feel we have fully explored it, we’ll go to a different area and
I’ll say, ‘We need jeans and a dark, long-sleeve top. Let’s go back to
your room and see what we’ve got.’ And that’s how it goes.”
Along with photographing seniors, Fuzzy also enjoys working with
children on location. He says he built his children’s portraiture clientele
by seeking out birth announcements in the local newspaper and sending letters offering free sessions. This got things rolling for him.
Currently, Fuzzy offers a fiveyear plan, during which he photographs
children periodically until they turn five years old. In addition to senior
portraits and children’s photography, Fuzzy offers family portraits,
couples sessions and glamour photography. As always, he does his
work on location and with the same attention to simple but beautiful
lighting.
This is what distinguishes his work—his attention to detail, and in
particular, to the nuance of light. “We as professionals need to be top-
notch in our lighting,” says
Fuzzy, “because anybody
can buy the cameras we
use nowadays.”
Since Fuzzy is known for
his lighting, I asked him
about a few of the photos
on his website, www.duenkel.com, to see how they
were done. While I was expecting to hear about strobes, umbrellas, reflectors, power packs, key
lights, fill lights and hair lights, I heard far from it! Fuzzy says he can
go a whole year without using his strobe equipment. While he doesn’t
mind using continuous light sources, because they allow him to see
what he is getting, his preference is not to use any lighting at all! So
how, I wanted to know, does he create light that looks so beautiful
without adding to it? The answer is, of course, by either taking it away,
bouncing it, or diffusing it.
For example, Fuzzy showed me a black-and-white photo of a young
girl with her mother that looked like a very controlled studio shot. And
though actually very controlled, the image required no supplemental
lights at all. Instead, he used window light and a reflector he calls the
FuzzyFlector for fill. Simple, yet beautiful. For the finishing touch, he
used Painter to add some blur to the hair and focus attention on the
faces.
Outdoors, Fuzzy will often subtract light, either by blocking the sun
with a card or diffusing it. The photo of a boy sitting on some steps
outdoors was taken mid-day against an overcast sky. Without intervention, this setting would have left dark shadows in his eyes and
too much light on his hair. Fuzzy used a gobo (a device to block light)
suspended over the boy’s head to solve the problem preemptively. His
cont’d on page 18
Page 17
Focus
on Excellence
Fuzzy Duenkel, cont'd
FuzzyFlector created the nice light that illuminates him.
“When photographing people, I rely heavily on existing light and
modifying that light for attractive illumination,” Fuzzy explains.
“I use several tools to accomplish this. I primarily use a Larson
42x72- inch Bright Silver indoors. It’s relatively compact, maneuverable and effective. Outdoors, I use my FuzzyFlector. It’s made
of folded solid panels of Mylar mirror, white and silver spray paint.
Each of those three sides is required for different lighting needs.
Due to wind, a solid material outside is essential. A material reflector of any sort is often not enough. For the multitude of lighting
dilemmas we face outdoors, both additive and subtractive lighting
devices are required. I use black gobos mounted on a Manfrotto
light stand for subtractive lighting. Rarely is flash needed as a main
light, and never as a fill. If there’s enough light for a main, I can
reflect it for fill.”
Hearing about Fuzzy’s lighting style reminded me of a class I
took years ago with photojournalist Leigh Weiner. Leigh wanted
to downplay the role of lighting in the world of photojournalism, so
he placed a student in a chair in the front of the room, dimmed the
lights and walked around the model with a handheld light, quickly
demonstrating sidelighting, front-lighting and back-lighting.
The demonstration, meant to demystify lighting, took only seconds.
I remember Leigh pointing out, “It’s that simple. That’s all there is
to it.” Remarkably, Fuzzy creates sensuous, glamorous light—or,
when need be, hard, masculine light—in the vein of Leigh’s simplistic demonstration.
Another good example of Fuzzy’s style is the photo of the athletic
boy. It was taken in a barn. By using directional lighting, Fuzzy was
able to show off the boy’s muscles and leave dark shadows in the
background. He added some extra drama to the photo with the Lucis Art Sculpture filter, which gave the image a stronger, grittier feel
and helped to create the masculine look he had envisioned for it.
The photo of the girl with the big pink flower was taken in the girl’s
bedroom. It rained during most of her session, so they worked
inside quite a bit until the skies let up. Some light was bounced in
from the left with a reflector.
Fuzzy does not hesitate to add light when it’s needed—when
working in the woods, for instance. He has been known to have an
assistant (often a boyfriend or girlfriend of the subject) hold a battery-powered spotlight for illumination. He often uses a rechargeable 1,000,000-candle-power light, the kind available at hardware
and auto parts stores.
cont’d on page 20
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Page 19
Focus
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Photo Advocates divided, cont'd
concept of copyright. Holland has used this point to argue
against the bill in several articles. The APA used similar language in a five-page position paper published Tuesday: “All
works, professional or personal, published or unpublished,
will have to be registered with as-yet-to-be-created private,
commercial registries.”
No such requirement appears in either bill currently before
Congress, and Perlman and PACA attorney Nancy Wolff say
the statement is untrue. Both versions of the amendment
mandate the creation of private databases of copyrighted
works to facilitate the search for rights owners, but registration would not be mandatory for all creative works.
(Holland backed off his language about private registries
slightly on Tuesday, and it is absent from the latest Illustrators Partnership position paper.)
The Illustrators Partnership is smaller in membership than
rival groups and lacks a professional lobbyist or lawyer.
(Holland said the Illustrators Partnership’s attorney had to
back off the orphan works case because his firm has a larger
client with a conflicting interest.) Nevertheless, the Illustrators Partnership has captured the attention of many photographers and artists with online articles, podcasts and
mass e-mails. In a bulletin Thursday, Illustrators Partnership
and APA said its supporters have already sent more than
19,000 electronic form letters to Congress, nearly 2,000
since midnight.
****
The ASMP and its supporters are concerned about who
will be running the House Subcommittee on Courts, the
Internet, and Intellectual Property next year. Rep. Howard L.
Berman, a California Democrat, is considered more sympathetic to artists than most legislators and is planning to step
down as chair. The ASMP and others fear his replacement
will propose an orphan works bill that is far more damaging.
Trust, the PPA CEO, also sits on the board of the Copyright
Alliance, a group representing creators of many kinds,
including artists, filmmakers and musicians. Trust says
visual artists are essentially alone in their opposition to the
orphan works amendment.
“There is no incentive for members of Congress not to pass
this, because it is supported by everyone except us,” he
says. “Our strategy has been to fight it, but to fight it within
the system.”
In his talk Wednesday, Perlman said the ASMP tries to appeal to the good nature of artist-friendly legislators. “The
arts community has very little power,” he said. “We don’t
have the finances to make a lot of campaign contributions.
While we have a lot of votes, they are spread across the
United States. We don’t have anything that would make us
a traditional political force. The only thing we have going or
us is truth, justice and the American way.”
Fuzzy, cont'd
“I do carry all kinds of lighting with me, but I rarely use flash,” says
Fuzzy. “The reason is that you can’t exactly see what you are getting.
With this light, I can tell the assistant, “Move a few inches this way or
that way,” if I want a shadow. With flash, you sort of have to guess at
it. With digital, too; we have the LCD screens on the back and we can
sort of gauge whether we have nailed it or not. But still, nothing beats
real-time light, where what you see is what you get. That is why I prefer
continuous light.”
Fuzzy believes a photographer has to do more than take a competent
picture: “I think it is very important that every image is carried through
from beginning to end with a feeling or a look in mind. In many cases,
a photographer takes a picture but I don’t get their point. I think every
picture should tell a story.”
FUZZY AWARDS
Fuzzy started entering prints in Wisconsin PPA competition in 1993. In
that and subsequent competitions, Fuzzy was awarded many Courts of
Honor, four Fuji Masterpiece Awards, has earned 18 Traveling Loans
for Wisconsin, and was one of the top five portrait photographers in the
state ever since.
Since 1993, Fuzzy won the top awards for the Wisconsin PPA senior
folio competition six times.
Fuzzy was also 1996 and 1997 Photographer of the Year for the
Southeastern Wisconsin PPA.
Fuzzy has had fifteen prints selected for National Traveling Loan Collection, two for Disney’s Epcot Center, one for Photokina in Germany, and
one for the International Hall of Fame and Museum in Oklahoma.
Page 20
Focus
on Excellence
Tape Inventory by Category, June 2003
Photographic Restoration 2 Color Restoration
Photographic Restoration 1 Black & White Restoration Photographic Restoration 3 Head & Eye Swaps Retouching 1 Retouching 2 Retouching Glass Glare
Photoshop 3 #3 Mastering Collage Photoshop 3 #4 Special Effects with Graphics & Type Photoshop 3 #5 Special Effects Photoshop 3 #6 Enhancing Photos Photoshop 3 #8 Working Smart in Photoshop Photoshop 3 #9 Input and Output Amazing Photoshop Shortcuts Photo Retouching with Adobe Photoshop Photoshop - Color Correction Made Easy Photoshop 6 for Beginners Photoshop 7 for Beginners Photoshop 6 Type Secrets Digital Portrait Studio - Fantasy or Reality #1 Digital Portrait Studio - Fantasy or Reality #1 Digital Portrait Studio - Fantasy or Reality #2 Digital Portrait Studio - Fantasy or Reality #2 Photoshop 4 #7 Painting in Photoshop Finelight 8 Fashion/Location Swimwear Fashions Glamour through Your Lens Soft Image Glamour for High Profits 2 Boudoir & Glamour Photography - Getting Started The Art of Glamour Photography 1 Outdoor Glamour The Art of Glamour Photography 2 Indoor Glamour The Art of Glamour Photography 3 Makeup for the Model The Art of Glamour Photography 4 Equipment for Glamour Make it Hot - 101 Hot Ideas Make it Hot - Contemporary Youth Make it Hot - Fashion / Glamour Portraiture Make it Hot - Fashion Art - The Magic of Black & White Make it Hot - Make Up Magic Make it Hot - Romantic Portraiture Glamour with Incandescent Lighting The Glamour Portrait Focus on Figure and Boudoir Portraits of Success Portraits of Success 1 Dev. Market for Seniors, Family & Glam Portraits of Success 2 Dev the Market for Seniors, Fam & Glam Memory Mate Photography - Complete Guide Sales Success - Audio And Now You Know the Rest of the Photograph Conner-ziser, Jane
Conner-ziser, Jane Conner-ziser, Jane Conner-ziser, Jane Conner-ziser, Jane Conner-ziser, Jane Davis, Jack Davis, Jack Davis, Jack Davis, Jack Dayton, Linnea Dayton, Linnea Kelby, Scott Kelby, Scott Kelby, Scott Kelby, Scott Kelby, Scott Kelby, Scott Kleber, Michael Kleber, Michael Kleber, Michael Kleber, Michael Threinenpendarvis, Cher Collins, Dean Collins, Dean Freytag, Arny Karpman NYI NYI NYI NYI NYI Perrin, John & Trish Perrin, John & Trish Perrin, John & Trish Perrin, John & Trish Perrin, John & Trish Perrin, John & Trish Stock, Jay Walters White, Gage Byrne, Don Byrne, Don Byrne, Don Lattin Photography Peters, Davis Ahrens, Steve Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
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Digital
Digital
Digital
Digital
Digital
Digital
Digital
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Digital
Glamour
Glamour
Glamour
Glamour
Glamour
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Glamour
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Marketing
Marketing
Marketing
Marketing
Marketing
Misc
cont’d on page 22
Page 21
Tape Library, cont'd
Focus
And Now You Know the Rest of the Photograph Pricing for Profit 1 Pricing for Profit 2 Chromazones Commercial Illustrations - Tabletop Commercial Portraiture on Location Tabletop Catalogue Technique Morris Grover, Photographer Makeover Magic Spraying and Print Finishing Creative Lighting using Muslins, Backgrounds, & Gels Creative Lighting using Muslins, Backgrounds, & Gels 1 & 2 Photographic Design Copy Tape 1 Fall 94 Creative Backgrounds Creative Backgrounds Creative Backgrounds Pet Portraits on Location & Pet Promotions that Work Portraits of Success Vol. 7 The Coolest Studio in Town The Coolest Studio in Town Build a $ Studio #2 Posing and Lighting - Female Location Photography & High Key Studio Video Guide to Portrait Photography - Studio Lighting - Pose Contemporary Portraiture Portraits of a Child 3 Family Portraiture 1 Family Portraiture 2 Morris Grover, Photographer 2 Portrait 2000-II #3 How to Light Families and Groups How to Pose Families and Groups How to Master the Art of Photographing People How to Select Family & Group Locations Child’s Play Video Guide to Portrait Photography - Outdoor Children Video Guide to Portrait Photography - Outdoor Family Portraits by David Peters Portrait 2000-II #4 Facial Analysis High Key Kids High Key Kids Hi Key & Outdoor Lighting Painting Portraits with Light The Portrait - Facets of an Art A Family Album Concept Impressionistic Portraiture on Excellence
Ahrens, Steve Behnke, Connie Behnke, Connie Collins, Dean Collins, Dean Collins, Dean Collins, Dean Grover, Morris Maron McDonald International Pierce, Ed Pierce, Ed Ratty - Media West Salas, Frank Sanders, Lynn Sanders, Lynn Sanders, Lynn Shirtz, Bob M Various Artists Volclain, Kirk Volclain, Kirk Winnegen, Tom Blair, Don Blair, Don Blair, Don Collins, Dean Craft, Dennis Dreesen, Glen Dreesen, Glen Grover, Morris Hudson, Bruce Lewis, Charles Lewis, Charles Lewis, Charles Lewis, Charles Lubin, Jeff McIntosh, William McIntosh, William Peters, David Peters, David & Panel Pierce, Ed Pierce, Ed Pierce, Ed Rickard, Marty Rickard, Marty Simone, Louise & Michael Stock, Jay Stock, Jay Misc
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Misc
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Misc
Misc
Misc
Misc
Misc
Misc
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
Portraiture
cont’d on page 23
Page 22
Tape Library, cont'd
Focus
J.D. Wacker - M. Photog. May 6, 1991 - 1 J.D. Wacker - M. Photog. May 6, 1991 - 2 Pictorials and Glamour Portraits Print Retouching 2 - Pencils, Opaques, Watercolors Print Retouching 3 - Airbrush Print Retouching 4 - Airbrush 2 Print Retouching 5 - Special Problems Print Retouching I - Dyes Sizzlin Seniors Everything You Wanted to Know about S. Photography 1 Everything You Wanted to Know about S. Photography 2 Seniors & Models 94 Senior Marketing Panel 1 94 Senior Marketing Panel 2 94 Senior Marketing Panel 3 Senior Photography 2 - Sales Senior Photography 3 - Marketing Glamorizing the High School Senior Girl Portrait 2000-II #2 Four Weddings and a Photographer 1 Four Weddings and a Photographer 2 Four Weddings and a Photographer 3 How to Photograph the Bride & Groom Weddings - Other Great Ideas All About Our Weddings Success in Wedding 1 - Location Success in Wedding 2 - Groups, Window, Environmental Success in Wedding 3 - Candids Wedding Photography 1 & 6 Portraiture & Hi Fashion Bridal Wedding Photography 1 Classic Portraiture Wedding Photography 2 & 3 Location, Window & Environ. Wedding Photography 2 Portraits on Location Wedding Photography 4 & 5 Groups & Candids Wedding Photography 4 Groups Wedding Photography 5 Candids Wedding Photography 6 High Fashion Studio Pridals Shooting the Wedding At The Bride’s Home Romantic Images of the Bride and Groom Wedding of The Year Seminar - 1989 Wedding Series - Beautiful Portraits Wedding Series - Booking the $2000 Wedding Wedding Series - How to sell the $2000 Wedding Wedding Series - Sensitive Portraits Posing & Lighting the Bride & Groom with their Families Posing & Lighting the Bride & Groom with their Families Posing and Lighting Outdoors with Sunlight & Strobe Posing and Lighting the Bride & Groom Wedding Sales on Excellence
Wacker, J.D. Wacker, J.D. Wilson, Joyce Yancy, Helen Yancy, Helen Yancy, Helen Yancy, Helen Yancy, Helen Coupey, Lon Harris, Terry Harris, Terry Lewis, Charles Panel Panel Panel Peters, Larry Peters, Larry Stock, Jay Blackmore, Clay Hudson, Bruce Hudson, Bruce Hudson, Bruce Lewis, Charles Lewis, Charles Norris Christopher Pierce, Ed Pierce, Ed Pierce, Ed Pierce, Ed Pierce, Ed Pierce, Ed Pierce, Ed Pierce, Ed Pierce, Ed Pierce, Ed Pierce, Ed Reggie, Dennis Rudd, Stephen Rudd, Stephen WPI Ziser, David Ziser, David Ziser, David Ziser, David Zucker, Monte Zucker, Monte Zucker, Monte Zucker, Monte Zucker, Monte Portraiture
Portraiture
Portraiture
Retouching
Retouching
Retouching
Retouching
Retouching
Seniors
Seniors
Seniors
Seniors
Seniors
Seniors
Seniors
Seniors
Seniors
Seniors
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Wedding
Page 23
Focus
on Excellence
S E W P PA C o d e o f E t h i c s
Southeastern Wisconsin Professional Photographers Association
A) Endeavor to maintain a dignity of manner in his/her behavior, appearance, the photographic
presentation of his/her services, and in all other forms of public contact.
B) Observe the highest standard of honesty in all his/her transactions, and at all times avoid the
use of unfair competitive practices as determined by any court of competent jurisdiction, Federal and State
anti-trust laws, and related statutes.
C) At all times endeavor to produce photographs of a quality equal or superior to the samples he/
she displays, to apply his/her best efforts towards providing the best possible photographic service, and to
play his/her part in raising the general standard of photographic craftsmanship.
D) Show a friendly spirit of cooperation to his/her fellow professional image makers, and assist
them and encourage them to achieve and maintain the highest standards of quality.
E) Recognize the authority of SEWPPA Officers and Board of Directors in all matters relating to
the interpretation of this Constitution and Bylaws.
F) The membership of any person who repudiates or violates the Code of Ethics, as found in
Section 2.1 of the Constitution, may be terminated from membership in accordance with the rules of
SEWPPA.
2.2 Competition
No member of SEWPPA shall enter into any agreement having the object of restraining trade, such as
limiting the rights of non-contract competitive photographers to submit and have accepted High School
Senior yearbook reproduction photographs for publication in said yearbooks.
SEWPPA
www.sewppa.org
Page 24