Local Connect
Transcription
Local Connect
Local Connect Efficient SEA for large sales networks Local search behaviour as a major digital challenge… 80% of consumers use search engines 50% use smartphone, tablet or PC Local search is a tremendous opportunity for advertisers – and at the same time a huge challenge for big trade organisations. According to a Google study 80 % of consumers use search engines to get information about local stores or products. Nearly 50 % search via smartphone, tablet or PC for address, opening hours, product availability or directions to local stores. 18 % of users who searched for local information purchased something within one day. (Users without a local background only 7 %.) Quelle: Google - Understanding Consumers‘ Local Search Behavior 05/15 When a user looks for local information, he clearly indicates his interest in a product or service. However: Often users who search for something do not get a suitable ad, meaning a local one. The consequence is a missed chance to make a sale. As an advertiser the problem is how to organise the campaign: Where hundreds of partners have to be served individually, the necessary resources to optimise each individual ad are often lacking. Additionally, big internet portals are simply better ranked than producers when it comes to local ads in search engines. This is why advertisers often lose prospects to competitors. 2 PART OF GROUPM CONNECT The ideal situation: The browsing user finds a local offer Tailored ad for each partner with information such as name, address, and phone number, so that they can be directly contacted. 3 PART OF GROUPM CONNECT Efficient SEA with Local Connect QUISMA developed Local Connect to create this ideal situation. The automated campaign management meets the needs of every single partner and offers the following advantages: Save time Always communicate in time Central campaign management, while ensuring individual setup for each partner. Compared to manual administration the management work significantly decreases, allowing rapid reaction for new campaigns or time-critical changes. The system automatically factors in product updates and launches. Furthermore, it is always guaranteed to follow the central design and communication guidelines. Generate more qualified traffic Increase local awareness Due to higher visibility in the search engine results page and the possibility of delivering several ads on Google at the same time, more potential prospects can be turned into real clients. Ads are precisely delivered due to local geo targeting. This ensures that interested users always get the ad appropriate for their region. Suitable for many sectors Everyone who manages a large number of different partners benefits: Local Connect is the automated, integrated solution for automotive manufacturers, insurance companies, financial institutions, and large chain stores. 4 PART OF GROUPM CONNECT Full service for your sales network Local Connect is more than a tool for simplified campaign management. QUISMA offers you the full service for your national and international campaigns, combining advisory service and innovative technology. CONNECT QUISMA GLOBAL DASH SETTINGS PROFILE LOGOUT Hello Tom, Welcome to your interactive New campaign template aviable Performance Dashboard! > Click to review Tasks Web tracking global SEA activities Success figures Impressions Budget allocation Clicks Leads CPL Tickets Campaign Planning Market report Market tool usage Worldwide Campaign state Quality factor 42% go Please select Brazil 23 % Russia 42 % India 24 % China 10 % Development Impressions 24% 10% 23% 2015 2016 Local Connect workflow management and reporting tool Your personal dashboard brings all the campaign data together, which leads to full transparency at a central level. This is important so that you can see at all times where optimization is needed. Our flexible platform provides you with a personalized workflow tool, which allows you to see your entire campaign management from the initial briefing up to the final “go live”. 5 PART OF GROUPM CONNECT Success Story – Our work for AUDI! Audi is one of the first clients implementing Local Connect in Germany. The results that were achieved within a time span of three months: 70 % Reduced handling time 50% More qualified prospects 100% Coverage in Germany 6 60% More visitors on the website PART OF GROUPM CONNECT We would be happy to present Local Connect in detail to you personally.Please do not hesitate to get in touch with our Local Connect team. QUISMA GmbH Rosenheimer Straße 145 d 81671 Munich Your team for Local Connect: E-Mail: [email protected] Phone: +49 (0) 211/171 623 647 7 PART OF GROUPM CONNECT