Embassy of Brazil in Pakistan

We are happy to be a part of the celebrations of the
190th National Day
of the Federative Republic of Brazil
Core Corporation (Pvt) Ltd.
11-A, School Road, F-6/2, Islamabad, Pakistan.
Tel: +92-51-220 6541-2, Fax: +92-51-220 6543, +92-51-282 0836
E-mail: [email protected]
Trading Corporation
Bed Spread / Bed Sheets
Cushion Covers
Bangles
Crystal Rings
Earrings / Tops
OFFICE ADDRESS:
FB-35, 1st Floor, Technocity Mall, Hasrat Mohani Road,
Karachi-Pakistan.
Tel: 0092-21-2015039, Fax: 0092-21-2217753,
Cell: 0092-321-2637399, 2277427, 9255124
E-mail: [email protected],
Website: ww.worldwide70.com
Postal Address: 403 City Terrace, Haqani Chowk, Karachi-Pakistan.
SERVING FOOTBALL INDUSTRY
SINCE 1904 WITH 4
GENERATIONS OF KNOWLEDGE
AND EXPERIENCE FOR UP TO DATE
FOOTBALL REQUIREMENTS.
DURUS, A FAMILY COMPANY
EXTENDING GOLDEN INTHERENT
TO COMING GENERATIONS.
EXPORTING 34 COUNTRIES OF
THE WORLD WITH CAPACITY
7,000 BALLS MANUFACTURING
PER DAY.
Contact Person:
M. IQBAL SANDAL
Chairman
DURUS INDUSTRIES (PVT) LIMITED
13-KM, DASKA ROAD, SIALKOT
51040
CEL #: +92-321-6164313
TEL #: +92-52-6556325/26
EMAIL: [email protected]
WEBSITE: http://www.durusind.com
CONTENTS
11
12
13
14
16
17
21
25
31
32
33
35
37
48
50
51
52
56
58
64
Editor’s Note
Biography President of Brazil
Ambassador's Message
Meet the Brazilian Staff
Consul Generals & President PBFA
60th Year Anniversary
Embassy of Brazil in Pakistan
Embassy’s Personnel
Brazilian Embassy Activities-2012
Brazil in Brief
Brazil Today
A Brazilian Success Story
Rio+20 “The Future We Want”:
An Inclusive Conference
Brazil: A Sustainable Country
38 Inclusive and Sustainable Growth
40 Tourism in Brazil
42 Go Green with Brazilian Eco-fashion
43 Abundant Green Energy
44 Brazilian Agriculture
Ammar Latif:
A Pakistani Capoeira Player
Lilian Mayer:
bringing Brazil to Pakistani ears
Polo in Brazil:
Interview with a Pakistani Player
Brazillood?Interview Young Brazilian filmakers
Brazilian Gastronomy
What you always wanted to ask to the
Brazilian Ambassador
Trade Outlook
Heartiest Felicitations
190th Independence Day
to Government and the people of
the Federative Republic of Brazil
143- B-1 Punjab Govt Employees Cooperative Housing society
Phone: +92 302 8485714, +92 42 35212035 Fax: +92 42 35935064
Email: [email protected], URL: www.brotex-apparel.com
Editor in Chief
Habib-ur-Rehman
Managing Editor
Kashif-ur-Rehman
Editor
Mrs. Talat Kashif Khan
Editorial
Saima Moeezuddin
Dr. Rana Mahmood
Shakeel-ur-Rehman
Bushra Khalid
Asif Raza Morio
Director Finance
Sarfraz Atiq-ur-Rehman
Special Contributors
Rana Ameer Muhammad (RYK)
Abdul Majeed (Lahore)
Haji Nasir Turk (Karachi)
Marketing Executive
Sundus Rehman
Arif Hussain
Coordinator
M. H. Kiyani
Designing & Visualisation by
Shaikh Naveed Mahfooz
Production Manager
Nadeem Qureshi
Islamabad Bureau
Salman Saeed
0321-7380302
Javeed Abbasi
Lahore Bureau
Mirza Shahid
0300-4622721
Gujranwala Bureau
Asif Siddiqui
0333-9640809
Sukkur Bureau
Salahuddin Qureshi
0300-3115169
Hyderabad Bureau
M. Younis Chundrigar
0315-9378777
Legal Advisor
Shahid Iqbal Rana
Distributors
National News Agency
Ph: 5681520-5688828
Awais Group (Rahim Yar Khan)
Ph: (92+68) 5880128, 5887128
Printed by
Nazeeri Press
Ph: 32630124, 32212159
Published Bi-Monthly
Habib-ur-Rehman
2 Khadija Manzil, Mohammad
Bin Qasim Road, Karachi.
Ph: +92-21-32621000
Fax +92-21-32626210
[email protected]
ISLAMABAD
2 Block-17, PHA Apartment,
G-7/1, Islamabad, Pakistan.
Tel: 92-051-2202440
Editor’s Note
As of 2011, Brazil became the world’s 6th largest economy and is
soon to join the ranks of leading economies like the US, China, Japan
and Germany by 2015. This rapid progress is mainly due to the twopronged strategy followed by the Brazilian government: Family Grants
and Zero Hunger. The first initiative is the world’s largest cash transfer
program and provides monthly stipends of up to 150 dollars to 13
million lower-class households coupled with training, employment and
income generation programs. The beneficiaries in turn have to vaccinate
their infants, have regular medical check ups and ensure their children
attend school instead of working in factories. The second program
has reached over 44 million Brazilians through cash transfers, food
banks, community kitchens and markets, and school meals. Brazil is
now acknowledged as a global leader in the fight against hunger.
This year Brazil marks its 190th Independence Day and its 60th year
in Pakistan. The efforts of H.E. Alfredo Leoni, Brazil’s Ambassador to
Pakistan are commended highly. Pakistan and Brazil share cordial
bilateral relations that encompass several sectors including industry,
agriculture and education. Brazil has opened up a new educational
program for Pakistani students through the Program for First Degree
University Students (PEC-G). This year 63 Brazilian universities have
offered courses in medicine, engineering, business administration and
international relations.
This special issue is dedicated to the hard work and national spirit of
Brazilians to take their country to the top. Bravo!
With Best Regards
Kashif-ur-Rehman
WRITE On!
We are interested to hear your views, problems, or anything you want to
get off your chest. Write to Editor.
2 Khatija Manzil Mohmmad Bin Qasim Road Karachi 74200 Pakistan.
Disclaimer !
Writeups/articles do not reflect the views of the magazine.
Her Excellency
Dilma Vana Rousseff
President of Brazil
T
he first woman elected to the office of
President of Brazil, Dilma Vana Rousseff was
born on December 14, 1947 in Belo Horizonte,
the state capital of Minas Gerais. She was born to
Bulgarian immigrant Pedro Rousseff and Dilma Jane
da Silva, a school teacher.
At the age of 16, President Rousseff began her
political career, taking part in movements against
the military regime that ruled Brazil from 1964 to
1985. In 1970, she was arrested and spent almost
three years in a penitentiary in the city of São Paulo.
After being freed from prison and earning a degree
in Economics, she participated in an amnesty
movement that supported citizens who had been
deprived of their political rights or expelled from
the country.
Under President Luiz Inácio Lula da Silva, she
served as Minister of Mines and Energy between
2003 and 2005, and Presidential Chief of Staff from
2005 to 2010. President Rousseff left the government
of President Lula on April 3, 2010 to become the
presidential candidate for the Worker’s Party. In
the runoff election on October 31, 2010, she was
elected President of Brazil with almost 56 million
votes.
12
T
his is a special year for the
Embassy of Brazil in
Islamabad, since we
celebrate the 190th anniversary of
the Independence of Brazil, which
happened on 7th September 1822,
and the 60th anniversary of the
opening of the first Embassy of
Brazil in Pakistan, which took place
in Karachi, on 17th September 1952.
We also celebrate the 64th
anniversary of the establishment
of diplomatic relations between
Brazil and Pakistan, in 1948. Brazil
was the first Latin American
country to establish diplomatic
relations with Pakistan and the first
Latin American country to open an
Embassy in this country. On the
other hand, Pakistan chose Brazil
to open its first Embassy in Latin
America: in Rio de Janeiro, then
capital of Brazil, 61 years ago, in
1951.
To commemorate these joyful
events, a book on Brazil has been
published in Urdu and in English.
This book is a manual on Brazilian
history, geography, politics,
economics, cultural and social
matters, aimed at the youth of
Pakistan. It was written for the
future professionals, teachers,
doctors and politicians of this
country - the future leaders of
Pakistan. With this book, which will
be launched in September, exactly
60 years after the arrival of the
first Brazilian Ambassador to
Pakistan,the young Pakistanis will
learn about Brazil and the
enormous potential that
strengthened Brazil-Pakistan
relations have.
Besides the book, many other
interesting activities are scheduled
for the month of September on
the occasion of the Brazilian
National Day. Three successful
Brazilians of the world of art will
come to Pakistan to take part in
these activities. One of them is the
acclaimed photographer Almir Reis,
who will be in Islamabad for the
opening of a joint photo exhibition
with the distinguished Pakistani
photographer Zulfikar Ali: "BrazilPakistan. The View of the Other".
Almir and Zulfikar will show the
refined photos they took in
Pakistan and in Brazil and reveal
the images which captured their
attention during their visits to the
"country of the other".
The two other Brazilians who
will come to Islamabad in
September are the celebrated
singer and pianist Lilian Mayer,
who will give a recital of famous
Brazilian popular songs, and the
renowned art specialist Roberto
Padilla, who will give a lecture
about the vibrant art scene of Brazil
today.
Also in September, the Embassy
will host the II Brazilian Film
Festival.
With all these activities, the
Embassy of Brazil wishes to
promote Brazilian art and culture
in Pakistan and hopes to contribute
to make September a memorable
month in Islamabad.
I invite you all to join us!
Alfredo Leoni
Ambassador of Brazil to Pakistan
13
Thomaz Napoleão
First Secretary and DHM
A career diplomat, Thomaz Napoleão is the
First Secretary and Deputy Head of Mission of the
Embassy of Brazil in Pakistan, where he is
responsible for the Political Sector, Technical
Cooperation and Humanitarian Assistance, as well
as the relations between Brazil and Afghanistan.
Born in São Paulo, Brazil, in 1983, he graduated
in International Relations at the Pontifical Catholic
University of São Paulo (2002-05) and in Journalism
at the University of São Paulo (2002-06). Later he
obtained a MA in International Security from the
Paris Institute of Political Studies (2006-08) and a
MA in Diplomacy from the Rio Branco Institute,
the Brazilian Diplomatic Academy (2009-11). He
was also an exchange student in Paris, Buenos
Aires and Moscow. After a stint as an International
Advisor at the Brazilian Ministry of Education,
Secretary Napoleão joined the Brazilian Ministry
of External Relations in 2009. In his first year as
a diplomat he worked at the Secretariat for
Diplomatic Planning, within the Cabinet of then
Foreign Minister Celso Amorim. He was posted to
Islamabad in March 2011.
Gustavo Meira Carneiro
Helena Lobato da Jornada
Gustavo Meira
Carneiro is a career
diplomat. Since April
2012, he has been
Second Secretary at the
Embassy of Brazil in
Pakistan, where he
heads the Cultural,
Educational and
Consular sections.
Helena Lobato da
Jornada is a career
diplomat. Since April
2012, she has been Third
Secretary at the Embassy
of Brazil in Pakistan,
where she heads the
Commercial, Press and
Energy Sections. Born in
Porto Alegre, Brazil, in
1986, she graduated in
International Relations
at the Federal University
of Rio Grande do Sul
(UFRGS) in 2009 and
joined the Brazilian Ministry of External Relations
in 2010. She is also pursuing her Master in Political
Science in the Federal University of Rio Grande
do Sul. And was a student in France. Before coming
to Islamabad, which is her first posting abroad,
she worked at the Department of Energy and at
the Division of Central Asia of the Ministry, in
Brasília.
Second Secretary
Born in Porto Alegre,
Brazil, in 1986, he
graduated in Economics
at the Federal University
of Rio Grande do Sul (UFRGS) in 2009 and joined
the Brazilian Ministry of External Relations in 2010.
He is also pursuing his Master in Political Science
in the Federal University of Rio Grande do Sul,
and was an exchange student in France. Before
coming to Islamabad, which is his first posting
abroad, he worked at the Division of Trade in
Services and at the Division of Central Asia of the
Ministry, in Brasília.
14
Third Secretary
Born in Porto Alegre, Isabela d’Avila Vieira has
degrees in Journalism and Literature and a Master
degree in Political Science. She joined the Ministry
of Foreign Relations in 2010, as a Diplomatic
Officer, working for Administrative Sections of
Itamaraty before being posted in Islamabad. She
is currently the Vice-Consul.
Leopoldo Soares Campos joined the Ministry of
Foreign Relations in 1979, as a Diplomatic Assistant.
He has worked in several areas of Itamaraty and
served in various countries, such as Argentina,
Angola and Venezuela. In Pakistan, he is a ViceConsul, and also responsible for the Patrimony,
Communications and Archive.
Fabio Antonio do Rosário joined the Ministry of
Foreign Relations in 1988, as a Diplomatic Assistant.
He has worked in many different areas and has
been posted in Bolivia, Palestine, Chile and Peru.
Nowadays, he is serving his second term in
Islamabad, where he is a Vice-Consul, and
responsible for Accounting and Administration.
Sávio de Oliveira joined the Ministry of Foreign
Relation in 1994, as Administrative Support. He
has served in many countries, such as Paraguay,
Syria, Guiana, and is now serving his second term
in Islamabad. He is the responsible for
communications at the Brazilian Embassy.
15
Honorary Consuls and President PBFA
Ijaz Ahmed Chaudhry
Adil Jaffer
Honorary Consul General in Lahore
Honorary Consul General in Karachi
Amer Faruque
Ahsan-ul-Haq Khan
Honorary Consul General in Peshawar
President
Pakistan-Brazil Friendship Association (PBFA)
16
Embassy of Brazil in Pakistan:
60th Year Anniversary!
Ambassador Briggs presenting credential to the Governor General of Pakistan, Mr. Ghulam Mohammad in September 1952
O
n 17th September 1952, 60
years ago, the first Embassy
of Brazil in Pakistan was
officially established. This
happened in Karachi, then capital
of Pakistan, with the arrival of
the first Brazilian Ambassador,
Mr. Moacyr Ribeiro Briggs. He
reached Karachi, together with
his wife, coming from Mumbai
(previously known as Bombay),
on a flight of Air Ceylon.
Ambassador Briggs was greeted
at the airport by a Protocol
Officer, Mr. Rauf, and the Third
Secretary of the Embassy of Brazil,
Mr. Leal-Ferreira. From the
airport, he was driven to the
Metropole Hotel, where the
Embassy was temporarily
installed. Now defunct, the
Metropole Hotel used to be the
central point of high life in
Karachi. Currently, its insides are
torn down and being used as a
parking lot.
On 19th March 1953, six months
after the arrival of Ambassador
Briggs, the Embassy of Brazil was
shifted to its then permanent
location, a large house on Victoria
Road no. 6, Karachi 4. Victoria
Road is today known as Abdullah
Haroon Road. Previously, on 1st
October 1952, the Offices of the
Embassy (the Chancery) were
officially installed on the 6th floor
of the El-Markaz Building, Preedy
Quarter, on Bunder Road,
Karachi-3.
Brazil was the first LatinAmerican country to open an
Embassy in Pakistan and also the
first Latin-American country to
establish diplomatic relations with
17
Karachi in the fifties
Pakistan, 64 years ago, in 1948.
On the other hand, Pakistan chose
Brazil to open its first Embassy in
Latin-America. This was in Rio,
then capital of Brazil, 61 years
ago, in 1951, with the arrival there
of Mr. Qazi Isa, the first Pakistani
Ambassador to Brazil.
Ambassador Briggs presented
credentials to the GovernorGeneral of Pakistan, Mr. Ghulam
Mohammad, in the GovernorGeneral's house, in Karachi.
Present at the ceremony was the
Acting Foreign Minister, Mr. M.
O. A. Baig.
On 25th September 1952, after
inspecting a guard of honour,
The official residence of the
Embassy of Brazil, on Victoria
A busy Karachi Street in 1950
Karachi Municipal Hall in 1954
18
Road no. 6, was inaugurated on
16th April 1953, with a lavish
reception hosted by Ambassador
Briggs. The guest of honour was
the Prime Minister, Mr. Khwaja
Nazimuddin. Present at the
reception were the Governor of
Sind, Mr. Mian Aminuddin, the
Governor of Punjab, Mr. T. T.
Chundrigar, the Speaker of the
National Assembly, Mr.
Tamizuddin Khan, the Minister
of Foreign Affairs, Mr. Chaudhry
Muhammad Zafrullah Khan,
other 12 Federal Ministers, Envoys
of all 29 Embassies accredited to
Pakistan at that time (Brazil was
the 30th country to establish an
Embassy in Karachi), businessmen
and prominent members of the
military and civil society.
Since 24th February 1952, an
Honorary Consulate of Brazil had
been working in Chittagong, to
represent Brazil in East Pakistan.
Mr. David Mitchell Jaffray was
the Honorary Consul of Brazil. He
was officially recognized as such
on 14th May 1953, when he
received the "exequatur" from
the Pakistani authorities.
Sabzi Mandi, Karachi in 1954
Embassy’s
Personnel
Ambassador of Brazil to Pakistan,
H.E. Alfredo Leoni with Brazilian Diplomats and the personnel
at the Chancery.
21
Commercial and Press Section:
Mr. Yasir Ali Shah, Third Secretary Helena Lobato
da Jornada, Mr. Farooq Arshid and
Mr. Muhammad Yasin
Consular Section:
Mr. Adil Mehmood, Second Secretary Gustavo
Meira Carneiro, Vice-Consul Isabela Vieira,
Ms. Mona Munir and Mr. Joseph Saleem
Cultural and Educational Section:
Ms. Kinza Raheel and Second Secretary Gustavo
Meira Carneiro
Administration and Communication:
Mr. Mubasher Sanjrani, Mr. Leopoldo Soares
Campos, Mr. Fábio do Rosário,
Mr. Mazher Sanjrani and Mr. Sávio Oliveira
Embassy’s Assistants:
Mr. Qasir Iqbal Awan, Mr. Kamram Yousaf,
Mr. Saleem Iqbal Awan and Mr. Joseph Saleem
Secretaries to the Ambassador:
Ms. Saima Sabir Shah and Ms.Trivini Roy Khisa
22
Ambassador’s
Residence
Ambassador of Brazil to Pakistan,
H.E. Alfredo Leoni with personnel at the Residence.
23
Brazilian Embassy Activities-2012
B
razilian Embassy Islamabad
in the recent times has been
really playing an active role
in Pakistan in various sphere of
life. This is quite evident by the
recent visits of H.E. Alfredo Leoni
to different industrial cities of
Pakistan for the promotion of
bilateral cooperation. H.E. Alfredo
Leoni took initiative to visit various
prominent business forums of
Pakistan in his efforts to promote
bilateral trade volumes. From
contributions towards refugees in
Pakistan and the opening of an
Educational Program to Pakistani
Students to promotion of trade,
culture and sports, Embassy is
doing what it can do. Also, in 2012,
the Brazilian Embassy has
organized its first Brazilian Movie
Festival and showcased a Photo
Exhibition of a Pakistani
Photographer. Additionally, the
Embassy is now offering free
Portuguese Language Lessons for
Pakistani Students.
Together with Commercial
Section, in 2012, H.E. Alfredo Leoni
visited Faisalabad Chamber of
Commerce, Multan Chamber of
Commerce and Peshawar
Chamber of Commerce. The
purpose of visit is to literate the
businessmen about Brazil, success
story of Brazilian economy, current
trade with world and with
Pakistan and to answer the queries
in the mind of Pakistani
businessmen. Beside meetings
with Chambers of Commerce, he
also visited different companies
which are doing business with
Brazil.
Ambassador’s trip to Faisalabad – March 2012
H.E. Alfredo Leoni with the President of Faisalabad Chamber of Commerce and Industry and other members
during his visit to Faisalabad Chamber of Commerce and Industry
25
President Faisalabad Chamber of Commerce and Industry
Mr. Muzammil Sultan giving memento to H.E. Alfredo
Leoni while his visit to Faisalabad Chamber
Faisalabad Agriculture University official briefing
H.E. Alfredo Leoni while his visit to the University
H.E. Alfredo Leoni with the dean and students of Madina University at their sports day
Ambassador’s Trip to Peshawar – April 2012
President Khyber Pakhtoonkhawa Chamber of Commerce and Honorary Consul Mr. Amer Faruque presenting
Industry Mr. Affan Aziz giving memento to H.E. Alfredo Leoni souvenir to H.E. Alfredo Leoni during his visit to
while his visit to Chamber of Commerce and Industry Honorary Consulate of Brazil
26
Ambassador’s Trip to Multan
H.E. Alfredo Leoni, Ambassador of Brazil, addressing members of
Multan Chamber of Commerce and Industry
H.E. Alfredo Leoni is being briefed
by an official of craft bazaar during
his visit to Multan Craft Bazaar
H.E. Alfredo Leoni with the President of Multan Chamber of Commerce
and Industry and other members during his visit to Multan Chamber
of Commerce and Industry
H.E. Alfredo Leoni briefed by Mr. Anees
Khawaja while his visit to Mahmood
Group of Companies Multan
H.E. Alfredo Leoni during his visit to production facility H.E. Alfredo Leoni with Mr. Saim Zulfiqar during his
of Mahmood Group of Companies Multan
visit to Volka Foods International, Multan
27
Photo Exhibition – Life is short, Let’s go to the Carnival
-By Zulfikar Ali - April 2012
H.E. Alfredo Leoni at Zulfikar Ali’s Photo Exhibition Photographer taking snaps of exhibited picture
at the Embassy of Brazil
H.E. Alfredo Leoni, with Mr. Zulfiqar, the photographer
Certificate Distribution to
Portuguese Language
Students – May 2012
H.E. Alfredo Leoni, Ambassador of
Brazil with Portuguese Language
Students in Brazilian Embassy,
Islamabad.
28
Pakistan to start benefiting from
Brazilian programs for exchange students
His Excellency Alfredo Leoni, Ambassador of Brazil explaining to journalist
about Brazilian program for exchange student.
A
s of 2012, Pakistan became the
fiftieth country to participate
in the Brazilian Programs of
Exchange Students, both for
undergraduate (PEC-G) and graduate
level (PEC-PG). Ambassador Leoni has
launched the Program in a Press
Conference held at the Brazilian
Embassy, on May 2012.
For the Brazilian Government,
education is one of the most
important keys for development, and
it therefore sees cooperation in the
area as fundamental in its relations
with other developing countries.
Through PEC-G and PEC-PG, Brazil
aims at contributing to the formation
of qualified professionals and
enhance a rich exchange of cultural
values. In order to accomplish that
objective, the Brazilian programs
oblige students to go back to their
home countries after the completion
of studies, so that they can effectively
contribute to the development of
their nation.
These two programs have been an
extremely successful experience for
decades, and, currently, more than
3,000 foreigners are in Brazil taking
undergraduate or graduate level
courses through them. In 2012, 63
Universities offered placements for
more than 90 different courses,
including medicine, engineering,
business administration, international
relations and many others.
benefited of these scholarships.
Academic merit is the basis for the
selection of candidates for the PECPG, who must be fluent in Portuguese
language by the time of the
application.
For PEC-G, the Government of
Brazil offers the placements in the
participating Universities with no
tuition fee, and students only have
to cover their living expenses.
Candidates must be aged between
18 and 25 and have finished secondary
education or similar course. To apply
for the PEC-G, students must show
good academic records, having a
college degree with overall average
above 60%. If candidates for PEC-G
are not fluent in Portuguese, they
must take the Portuguese for
Foreigners course in the Brazilian
University they are enrolled in for
one year.
In order to improve the
educational cooperation with
Pakistan, the Embassy of Brazil in
Islamabad has started offering free
Portuguese language courses at the
Embassy. The course, open to
everyone, has two different levels,
and is aimed at those who want to
learn not only the language, but also
about Brazil and its culture. To enroll
in the Portuguese classes, one only
has to go to the website of the
Embassy and fill a simple application
form.
Still in the second part of 2012, the
Embassy of Brazil will announce the
opening of applications for the PECPG, which offers paid scholarships for
Masters and PhD programs in
Brazilian Universities. In 2011, there
were more than 200 students from
around the developing world that
The inclusion of Pakistan as a
participant of the Brazilian Programs
of Exchange Students is a landmark in
bilateral relations. Brazil and Pakistan
have been actively working to
strengthen their ties through various
initiatives in the recent years, and
educational cooperation is an important
step in order to bring not only the
Governments, but the peoples of both
countries closer together.
29
Sales Offices:
PESHAWAR:
1st Floor, Betani Arcade, Jamrud Road,
Opp. Runway, Peshawar
Uan # 111-000-009
Fax # 091-5840447
Email: [email protected]
Factory:
LAHORE:
3-Sundar Das Road, Off. Davis
Road, Lahore.
Uan # 111-000-009
Fax # 042-36286204
Email: [email protected]
ISLAMABAD:
Mezzanine Floor,Razia Sharif Plaza,
91-Blue Area, Islamabad
UAN # 111-000-009
Fax # 051-2802364
Email: [email protected]
NOWSHERA:
Village Lakrai.
P.O Box 28,
Nowshera,
Ph. # 091-5270531-4
Fax # 091-5270536
PAKISTAN
BRAZIL
BRAZIL
Pakistan and Brazil on the World Map
Having a population of 192 million inhabitants, with continental dimensions, occupying
8.5 million square kilometers (fifth largest in the world),and GDP size of about 2.5
trillion US Dollars, Brazil is now positioned as sixth largest economy in the world.
National Day:
7th September
Population:
192 Million
Literacy:
92 %
Language:
Portuguese
Capital:
Brasilia
Currency:
Real $
Exports:
256 Billion US $ (2011)
Imports:
226 Billion US $ (2011)
Foreign Reserves:
374 Billion US $ (Jun 2012)
31
Brazil Today:
• Brazil is the 6th biggest economy of the world and the largest among all Latin American countries.
• Brazilian territory, population and size of economy (GDP) are as big as those of all other South
American countries together.
• Brazil’s international reserves have reached the unprecedented level of US$ 374 billion.
• Brazil is the world's 5th biggest country. It covers an area much larger than Western Europe and
is slightly bigger than the United States excluding Alaska.
• Brazil has borders with 10 out of all 12 countries which form South America.
• World’s leading producer and exporter of iron, coffee, soybean, orange juice, corn, beef, chicken,
sugar, tobacco and ethanol.
• In sugar Brazil accounts for half of the world’s market.
• World’s 4th largest manufacturer of aircraft and top producer of models seating up to 120 passengers.
• Owner of one of the ten largest oil reserves and 3rd largest biodiesel exporter.
• 6th largest manufacturer of automobiles, having the 4th largest vehicle market.
• 87% of automobile in Brazil are running on flex fuel (blend of bio fuel and gasoline).
• 13th in the ranking of nations with largest volume of scientific production.
• World’s largest river basin, with hydroelectric power supplying 73% of energy needs.
• Brazil has 388 million hectares of fertile lands which offer high productivity, 90 million of which
have not been explored yet.
• Brazil is the gateway to MERCOSUR (Common Market of South America).
• In 2011 around 9 million tourists have visited Brazil.
• Brazil will host 2014 Football World Cup as well as 2016 Rio Olympics.
32
A Brief Brazilian Success Story
Belo Horizonte, capital of Minas Gerais, one of the most important
industrial regions of Brazil
• Huge emphasis made on self-reliance, maximum
utilization of the country’s own natural
resources and consistencies in the economic
policies.
• The economy of the country opened to foreign
investment and major state own enterprises
were privatized.
Brazil has made a sharp turnaround
from 1994, with the establishment of
the “Real Plan” which has been
successful since then in promoting
development, taming inflation and
stabilizing the economy. In 2002,
Brazil obtained 30 Billion US Dollars
loan from the IMF. As a sign of its
prosperity and effectiness of its
economic policies, Brazil, now, lends
money to the IMF, as 20 Billion US
Dollars have been borrowed to the
international body. Following are
few of the major steps followed by
the Brazilian Governments over the
years to make possible this huge
turnaround.
GDP Size of Brazil-2011
In the World
• Inflation was tamed and expenditures of local
and federal government were required by law
to rein in their budget. The central bank was
given complete autonomy to halt inflation.
• Tax to GDP was gradually brought up to the
level of 35 % which enable the government to
generate revenue within the country and
eliminated the reliance on the external sources.
• Reliance on alternate energy sources e.g. Bio
fuels help economy to save huge foreign
reserves. Moreover seventy percent of electricity
is produced from hydro sources.
In Latin America
• Huge emphasis on agriculture, livestock’s and
agro based industries which are mandatory for
long term growth of any economy.
• Continued exploration and development of oil
reserves both on land and in the sea which
enable the country to get rid of oil imports.
• The implementation of very develop and
inclusive Social Programs, aimed at increasing
people’s revenues. This lead to the development
of a very strong and powerful internal consumer
market, and took 30 million Brazilians of the
poverty line.
33
SYNTRONICS
an innovative packaging
Polypropylene laminated woven block bottom AD*Star®
value sacks for cement packaging.
Environment friendly
Economical
Strong & Robust (High tensile strength)
Easy filling
Capable of multiple handing.
SYNTRONICS Limited
Almost zero bursting
Mandviwalla Chamber, Talpur Road,
Karachi - 74000, Pakistan.
Tel: (92) 21-3242-8678 or 79,
Fax: (92) 21-3242-0996
Better resistance to humid conditions.
Join us:
Degradable / Recyclable
Syntronics-Limited
Syntronics
Web: www.syntronics-adstar.com, E-mail: [email protected]
Rio+20 and “The Future We Want”:
An Inclusive Conference
Brazil hosted the United Nations Conference on Sustainable
Development, known as Rio+20, between June 13 and 22.
This was one of the largest international conferences in
history, since it gathered more than 50.000 participants
and over 90 Heads of State and Heads of Government in
the High Level segment of the Conference.
T
he outcome of Rio+20 was
an inclusive and very
significant document that
set new goals on sustainable
development to be achieved in
the 21st century. This document
set out new guidelines to build a
more sustainable and harmonious
way of life in the world’s societies.
A diverse array of themes was
dealt with in this document,
ranging from social issues – which
are a pillar of sustainable
development – to the
establishment of new
environmental governance
policies.
One of the most relevant
results of the Conference was the
agreement to establish
Sustainable Development Goals,
building on the example of the
UN Millennium Development
Goals (MDG’s). Although the
details of this Goals are yet to be
decided upon, the idea was
consensually approved by the
almost 200 delegations, and this
mechanism will certainly help to
build a more sustainable future.
The document approved and the
creation of Sustainable
Development Goals are then a
successful outcome of a complex
multilateral negotiation.
35
The most important part of
Rio+20, however, goes beyond
the documents approved and
even the more than a hundred
Chiefs of State and Chiefs of
Government that were present.
It was the enormous participation
of the civil society that gave the
Conference its strength, with
more than fifty thousand people
from all over the planet that took
part in more than six thousand
parallel events that happened
during the event. Rio+20,
therefore, gave a chance for every
part of the society to put forward
their ideas on the future of the
world.
Everyone was represented at
Rio+20, ecologist groups,
feminists, NGO’s, minority groups,
indigenous peoples, persons with
disabilities, peasants, all of them
were a little part of the
Conference. As parallel activities,
there were several artistic and
cultural exhibitions throughout
36
Rio de Janeiro, which brought
attention to sustainable
development.
The Dialogues of Sustainable
Development were another key
tool to improve the participation
of the people in Rio+20. Through
this digital platform, more than
sixty thousand people from every
country of the world gave
opinions and recommendations
that were given to the High Level
Segment of the Conference and
taken into consideration during
the negotiation of the final
document. This was the first time
that such an inclusive mechanism
was used during a UN
Conference.
The mechanism was organized
in rounds of discussion, with
participants addressing priority
issues on the international
agenda of sustainability in each
round. Three proposals were
chosen of each round, one by the
speakers, one by the participants
of a session and one by Internet
users. The Heads of States and
Governments that attended
Rio+20 received the thirty most
voted proposals to take into
account in the negotiation.
The Dialogues process was
coordinated by representatives
of several universities and
institutions around the world,
who opened discussions on the
internet in April. More than 1.4
million votes were casted online
on the proposals, which covered
the most varied themes, such as
migration and work conditions,
sustainable cities and innovation,
water, forests and many others.
Rio+20 did not only set new
environmental and lifestyle
agendas, it set a new model on
how to tackle global issues: with
the participation and inclusion of
all sectors of society. “The future
we want” must be built together,
and its cornerstone was launched
in Brazil, in June 2012.
Brazil
Sustainable Country
Brazil has just hosted the Rio+20 Conference, one
of the biggest multilateral conferences that has
even taken place in history. More than 50,000
people, 90 Heads of States and Government
and almost 200 delegations gathered in
Rio, in June 2012, to discuss the future
of the planet. The main goal of the
Rio+20 was to address a very
important subject: Sustainable
Development. This concept is very
broad, and encompasses three
main dimensions: the social, the
economic and the environmental
one. Sustainability does not refer
only to the way countries manage
their natural resources, but the
way they manage their main
policies, and it could be applied
in almost all areas. Here are some
of how Brazil is dealing with this
concept, and becoming a real
Sustainable Country, ready to face
the challenges of the 21st century.
37
Inclusive and
Sustainable Growth
Extreme poverty levels fell three
times faster than necessary to achieve
the first MillenniumDevelopment
Goal. In 2007, for the first time ever,
the UN included Brazil in the group
of countries with a high human
development index.
Recife, in the state of Pernambuco, is one of the fastest growing
cities in Brazil.
The new cycle of economic
development results in an expanded
mass consumer market and less social
inequality, an environment of
institutional stability and increased
social cohesion.
Brazil has started a new growth
cycle by expanding the mass
consumer market. This drive was
motivated, among other factors, by
increased family income,
employment generation, restoration
of the purchasing power of the
minimum wage, greater access to
credit by the population, and a set
of public policies for income transfer
and the valorization of citizenship.
Economic development in Brazil
has been accompanied by significant
gains in the social area, with a strong
reduction in poverty and inequality.
Between 2001 and 2009, the per
capita income of the poorest
increased at a rate of 6.79% per
annum, while the income of the
richest 10% rose by 1.49% per annum.
Sustainable growth with social
inclusion is also based on cash
transfer programs such as
BolsaFamília (Family Grant), which
assists 12,9 million poor households
(some 50 million people) and is part
of the Brazilian network of social
protection and promotion. According
to the World Bank, BolsaFamília is
the largest cash transfer program in
the world and its effective
management – the program reaches
millions of people with resources
equivalent to 0.4% of the GDP – has
drawn the attention of several
countries, including developed
nations. It is also rated by the UN as
one of the world’s most effective
poverty eradication programs. The
UN World Food Program is
considering adopting the model as
a way to both ensure assistance to
families that suffer from increasing
food prices and help feed some 20
million children around the world.
Purchasing Power
Growth with income distribution
coupled with the recovery of the
minimum wage and employment
generation have helped to increase
the purchasing power of Brazilians.
15.4 million new formal jobs were
created from 2003 to 2010. The average
real minimum wage boasted a 57.3%
increase between 2003 and 2010.
Greater access to credit, one of
Brazil’s growth engines, and the
increased number of bank accounts
are also part of this new reality. The
total supply of credit in the economy
increased from 24.6% of GDP in 2003
to 46.4% in 2010.
With the rise of the middle class,
the number of current accounts in the
country has more than doubled since
38
2000, surpassing 133 million according
to the Brazilian Federation of Banks
(FederaçãoBrasileira de Bancos Febraban). Access to employment with
a formal contract, in turn, provides
greater access to banks and payment
methods.
In 2010, Brazil reached the record
of more than 150 million credit cards
in circulation. The sector’s revenues,
including debit, credit and retail store
cards amounted to US$ 324 billion in
2010. Brazilians are buying more food
and durable goods like cars, houses
and appliances, which have become
more affordable due to the increase
in income and credit. Household
consumption totaled US$ 1.4 trillion in
2010, having accounted for over half
of GDP that year.
Growing middle class
Social Inclusion
The decrease in poverty and
inequality and the rise of the
middle class are anchored in the
implementation of social
protection and promotion
policies, coupled with the
opportunities that sustained
economic growth has brought to
the lives and homes of Brazilians,
therefore attesting to the
commitment of Brazil’s
development model: to promote
economic progresswith social
inclusion.
In 2011, Brazil launched a
comprehensive national poverty
alleviation plan named “Brasil
sem Miséria” to lift 16.2 million
Brazilians out of extreme poverty
through cash transfer initiatives,
increased access to education,
health, welfare, sanitation and
electricity, and productive
inclusion. This flagship program
of the Brazilian government will
create new programs and expand
existing initiatives in partnership
with states, municipalities, public
and private companies and civil
society organizations to extend
the opportunities generated by
Brazil’s strong economic growth
All children have access to school
to its neediest citizens.
The goal of “Brasil sem
Miséria” is to raise the national
average income and overall
quality of life for the Brazilian
population by focusing on the
demographic that lives below the
extreme poverty line. The plan
will identify those families and
support them in an integrated
and personalized way through an
array of social programs,
according to their individual
needs. To achieve its goal, the
government is utilizing the
extreme poverty maps produced
Campinas, a city in the countryside of the state of São Paulo, is
a good example of the sustained economic growth.
by the Brazilian Institute of
Geography and Statistics (IBGE)
based on data collected through
the 2010 census.
“Brasil sem Miséria” attaches
priority to the expansion of a
broad range of public services to
the extremely poor, including
documentation, electricity,
literacy, medical, dental and
ophthalmic treatment, day care
and sanitation. Citizens who are
not already beneficiaries of
Brazil’s existing cash transfer
programs, such as BolsaFamília,
are being registered for this
program. In addition, the
program emphasizes productive
inclusion at both the national and
regional levels, increasing the
skills and capabilities of citizens
to play a functional role in the
national economy.
Brazil also boasts important
achievements which go beyond
the decline in poverty and
inequality: reduced child mortality
and malnutrition, universal access
to primary education, increased
number of technical schools, and
free and universal treatment for
HIV-positive individuals.
39
Tourism In Brazil –
An Opportunity To
Travel In A Sustainable Way
I
magine you have 20 days off
next semester. Instead of
going to see old museums in
Europe, why not try something
different? Here’s an idea: go to
Manaus, a city that lies in the very
heart of the Amazon rainforest.
From there, take a two-hour trip
to the city of Presidente
Figueiredo and enjoy a full
Amazon experience: more than
90 waterfalls, caves and river
rapids, boat hotels and forest
40
lodges, local culinary (ask for
tucunaré and cupuaçu), exquisite
types of fruits, bird watching
(highlight is the beautiful
Guianan cock-of-rock), forest
trails, jungle trekking, and much
more. All this while learning how
to preserve the environment and
getting to know the amazing
Brazilian biodiversity.
Even though the Amazon
forest is a landmark of Brazil,
tourism to the region is still shy
compared to other Brazilian cities
and states. It was just recently
that Brazilians and international
travelers have discovered the joy
of the rainforest. For local people
and governments in Brazil, the
goal is to increase employment
opportunities, foster local income,
improve the link between local
communities and tourism
attractions in order to fight
poverty and preserve the forest
at the same time.
Beaches in the state of Alagoas
Diving in Bonito
For that reason, Brazil’s
government is investing in
projects, studies and workshops
that highlight green innovation
and sustainable development. In
the Rio+20 Conference, held in
Rio de Janeiro in June, 2012, the
Brazilian Ministry of Tourism
supported the side event “Green
Innovation in Tourism”, co-hosted
by the Organization for Economic
Co-operation and Development
(OECD), the United Nations
Curitiba, the 5th largest city in Brazil is also known for its sustainable city planning
Environment Programme (UNEP)
and the World Tourism
Organization (UNWTO).
“The
definition
of
competitiveness in tourism is
closely linked with three
objectives: development, inclusion
and conservation. There can be
no economic growth in tourism
without sustainability, without
conservation of natural resources
and without incentives to
Stadium in Manus – For the World Cup
citizenship”, said the Minister of
Tourism of Brazil, Gastão Dias
Vieira, in his speech for opening
the event.
With the Football World Cup
taking place in Brazil in 2014, and
Olympic Games scheduled to Rio
de Janeiro in 2016, the Brazilian
government expects a huge boost
in tourism for the next years.
Visibility and economic growth
are already helping to bring more
international travelers. Data from
the Ministry of Tourism shows
that, in April 2012, visitors from
other countries spent US$ 557
million in Brazil, which is 5.78%
more thanthe same period of the
previous year. For the World Cup,
the government has prepared a
line of credit named Pro Copa
Turismo, with credit sources to
improve the hotel industry.
Sustainable projects will be
awarded better interest and
deadlines. Projects like this show
that it is possible to make tourism
more profitable, more laborintensive
and
more
environmentally-friendly, the
recipe for a better future.
41
Go Green With
Brazilian Eco-fashion
T
here is a new trend among
Brazilians consumers:
ecofriendly clothes. According
to a recent National Geographic
search, 41% of Brazilians are willing
to pay more for a product that
consumes less energy. The trend, that
might have started with those
famous ecobags used in food
markets, has now spread to dresses,
shirts, shoes, hats, and anything you
can imagine, making the green style
the new black.
Being a green shopper or
asustainable fashionista has never
been so easy in Brazil. Large Brazilian
brands as Havaianas, Osklen,
Malwee, Melissa, Santaconstancia,
Mara Mac, Grendene e Éden are all
investing in ecofriendly clothes.
Organic cotton, bamboo and recycled
PET are among the favorite material
used by local suppliers.
Havaianas, famous for its
signature flip-flops, has just
introduced Havaianas Eco, a line of
footwear made with rubber left over
from flip-flops during regular
production. They come in pink, minty
grey or baby blue with jelly straps.
This is not the first Havaianas
42
than 15 years.
initiative towards a
more sustainable
fashion. Since 2004,
the brand has
raised more than
US$ 1 million for the
Institute
of
Ecological Research
(Instituto IPÊ)
through sales of a
line of flip-flops
named Havaianas
IPÊ. The Institute
has been helping
endangered species
in Brazil for more
pirarucu fish leather, jute, and
organic silk) from raw-material
creation to end-of-life disposal.
– We are running out of time to
really act the way we shall do: as
guardians of this planet towards its
preservation. We are the generation
that is living in one of the most
important periods of civilization –
says Oskar Metsavaht, founder of
Osklen.
One of the main difficulties for
ecofashion, though, lies on finding
good suppliers because most of the
processes are still handmade. This
business sector is embryonic and
making clothes from ecofriendly
material can be costly at times. With
the Pakistani long tradition in fabric
and silk, ecofashion could be a yet
another good niche market for a
Brazilian-Pakistani partnership for
the future. Let’s keep an eye on it.
Osklen is another example of a
big Brazilian company going green.
Since 1999, the brand has being
producing pieces with “e-fabric
tags”, created to show consumers
the ecofriendly origin of its materials.
At the Rio+20 Conference, in June,
2012, Osklen announced a new
partnership with
the Italian Ministry
of Environment to
promote
the
development of
cutting-edge
technologies for
eco-friendly
textiles. The project,
named “Traces”,
will include a pilot
assessment of
Osklen’s carbon
f o o t p r i n t ,
particularly the
environmental
impact of six of its
preferred “efabrics” (organic
and natural cotton,
recycled cotton,
Rio Fashion Week Show
recycled PET,
Abundant Clean Electricity
Fuels Brazil’s Growth
I
t was the night of March,
11th,1999. A widespread blackout
hit Brazil’s most populated and
industrialized region, affecting some
90 million people. It was absolutely
dark for almost 4 hours in global
metropolis such as Rio de Janeiro
and São Paulo. The power outage
was consequence of a combination
of droughts and bad planning, an
investment crisis that crippled
Brazilian energy industry during the
1980s and 1990s, affecting the
country’s economy as a whole. For
most of Brazilians it seemed like a
dark era would come, but 13 years
later the country has overcome those
issues through investment and good
decisions. Today Brazil sees its
economy growing steadily in times
of worldwide crisis, a scenario hard
to picture without abundant
electricity and well-planned
infrastructure.
Blessed by nature, Brazil’s energy
matrix relies mainly on hydropower
and other renewable sources. It’s the
cleanest energy matrix in the
industrialized world. New data
released in June 2012 by the Brazilian
Energy Research Company (EPE)
shows that 88.8% of electricity
supplied in the country in 2011 comes
from renewable sources. This
represents an increase of 2.5% in
comparison to the previous year.
Also good news was the increase
in wind power. Even though it still
represents a small percentage in the
domestic production of electric
energy in Brazil, wind power
production was up 24.2% from 2010
to 2011, reaching 2,700 gigawatthours in 2011. This shows a bright
future for the sector in Brazil. In the
next fours years several wind farms
will be ready to start producing. Most
of them are already in construction.
A group of Spanish and Brazilian
investors has recently won the bid
to build 10 wind farms in the
northeastern states of Bahia and Rio
One third of energy produced at Itaipu is enough to supply electricity for
the whole State of Rio de Janeiro, that has 16 million inhabitants.
Grande do Norte with US$ 400
million financed by Banco do Brasil
and Banco Nacionalde Desenvol
vimento Econômico e Social (BNDES),
both government banks.
Investment takes a pivotal place
in Brazil’s overcoming its energy
problems. According to the United
Nations Environment Programme
(UNEP), investment in renewable
sources increased 8% in Brazil from
2010 to 2011, up to US$ 7 billion. Data
from the International Atomic Energy
Agency (IAEA) shows that, in 2009,
the world’s electric matrix averaged
19.5%, a number that pales in
comparison to Brazil’s 88.8% in 2011.
The report from EPE also reveals
that Brazil’s energy production is
becoming more efficient. The
domestic supply of energy rose 1.3%
percent in 2011, while Gross Domestic
Product (GDP) expanded 2.7% in the
same year, which means the country
consumed less energy to produce
more goods and services. This is yet
another sign that Brazil solidifies and
widens its leading position towards
a more sustainable and clean world.
Brazil’s successful story is a good
example for Pakistan, a country that,
like many others, struggles with
energy problems that affect people’s
lives and the economy as a whole.
With investment, good decisions and
strong partners it is possible to
overcome such issues in less than a
decade.
Wind Turbine
43
Brazilian Agriculture,
An Example Of Sustainable Development
B
razil is called by many as the
breadbasket of the world.
In addition to a diverse
climate, regular rainfall, abundant
solar energy and 12% of all
available freshwater on the
planet, Brazil has a lot of arable
land. With 388 million hectares
of fertile, highly productive
agricultural land, of which 90
million remain unexplored, the
country has potential to multiply
by three its current grain
production without resorting to
deforestation. Moreover, as a
result of increased livestock
productivity, 30% of the 220
million hectares of grassland
could be used for agricultural
production. These factors ensure
Brazil a natural vocation for
agriculture in a way that respects
the concept of sustainable
development.
In what regards to the social
pillar of sustainable development,
Brazil has a strong agricultural
production based on small family
farms. These are projects that rely
on credit lines of the National
Program to Strengthen Family
Agriculture (ProgramaNacional
de Fortalecimento da Agricultura
Familiar - PRONAF), which covers
about 96% of the country’s 5,565
municipalities. The program is
targeted at approximately 4.3
million production units, which
are responsible for 70% of the
food that reaches the dinner table
of Brazilians. In Brazil, family
agriculture and related productive
chains account for 10% of
national GDP and ensure the
social inclusion of millions of
Brazilians.
Brazil has one of the largest
consumer markets in the world,
with a population that exceeds
190 million. Around 65% of the
domestic food production is
consumed domestically and 35%
is exported to more than 211
markets. In recent years, few
countries have shown a growth
in international agribusiness trade
as impressive as Brazil’s.
Agribusiness exports have
increased from US$ 30.6 billion
in 2003 to US$ 76.4 billion in 2010.
Hightech Machinery in Soy Plantations
44
company’s research and
development units, state centers,
universities and private
institutions. Virtual laboratories
abroad (LABEX), such as those
established in the United States,
in Europe (France, Germany,
Netherlands and the UK) and in
Asia (China and South Korea), are
integral parts of the Embrapa
system.
In the countryside of the state of Paraná, Cascavel is an example on how a good
agribusiness model can lead to economic and social development.
Achieving such impressive
results while maintaining a
sustainable approach to
agribusiness was only possible
through a strong commitment to
social and environmental policies
and increased investment in
research and development.
The scientific and technological
development
for
the
modernization of rural activity
and the expansion of the
agricultural machinery and
implements industry arekeys for
that process. The productivity
index of Brazilian agriculture has
increased by 105% in the last 20
years, which allows the country
to have a larger production in the
same area. The grain harvest, for
example, grew 169.2% between
the 1990/1991 and 2010/2011
harvests, but its occupied area
grew only 29.6%.
A strong commitment to
agricultural research enabled
Brazil to adapt crops to the
different soils and climates of its
main production regions. The
main agent of innovation in the
area is the Brazilian Agricultural
Research Company (Embrapa),
which is recognized as one of the
main organizations behind the
increase in the Brazilian
production of grains. The region
that currently leads the
production of soybeans in Brazil
was considered infertile until, in
the 1970s, new growing
techniques developed by
Embrapa transformed the cerrado
in one of the most productive
regions of the world for grain
cultivation.
Embrapa leads the National
Agricultural Research System. This
network includes, besides the
The company has an also
relevant role in Brazilian technical
cooperation projects, as it
transfers agricultural production
technology to developing
countries in Latin America, Africa
and the Caribbean. Embrapa has
offices in Ghana and Panama, and
is present, through technical
cooperation projects, in Angola,
Benin, Burkina Faso, Chad, El
Salvador, Haiti, Mali,
Mozambique and Senegal.
It is therefore by putting
together efforts to strengthen
family agriculture; guarantee
proper agricultural zoning so as
to not occupy environmentally
protected areas; and focus on
productivity improvement rather
than area expansion that Brazilian
agriculture has been able to
sustainably grow in the past years
and turn the country into the
breadbasket of the world.
Embrapa Research
45
A Brazilian Art Form:
Interview with Ammar Latif,
a Pakistani Capoeira Player
Rugendas, German Painter from the 19th Century, depicted a “Roda de Capoeira”
C
apoeira is one of Brazil’s most characteristic cultural
expressions, and one that has many different definitions.
Capoeira can be described as a Brazilian martial art form
which combines fight, dance, rhythm and movement. It is a dialog
between players - a conversation through movement which can
take on many shades of meaning. This is one of the best preserved
heritages of the African culture in Brazil, practiced across the
country and all over the world. Including Pakistan!
Ammar Latif is a Pakistani practitioner of capoeira, who has been
spreading this culture through the country after having learned it
in Europe. In this interview, he tells us his story talks about the beauty
and the meanings of capoeira.
48
Jewel Time - How did you get in
touch with Capoeira, Ammar? Why
did it call your attention?
Ammar Latif - I learned about
Capoeira from a Brazilian by the
name of Gustavo, whom I met in
Dublin while I was working as a
kitchen porter in The Gotham Cafe.
He was in Dublin for three months
and then he left for Brazil. There was
no capoeira being taught at the time
in Dublin and I didn't want to stop
training, so I would research the
history and music and watch videos
online to try and learn the art and
mix it with whatever martial arts
practice I already had going on. I did
this for about two and a half years
before I found a place to train. That
was the start of my capoeira journey,
training with Oficina da Capoeira
under the guidance of CM Sansão.
I had trained various martial arts
(to varying degrees) since a young
age and on seeing a roda for the
first time, I knew that this was an art
that I was going to practice till I was
very old. The music, the community
aspect, the playfullness, the cultural
side of things and most of all the
various philosophies behind the art
all meant that I had found a martial
art that was creative and abstract
enough for me to always be
discovering something new.
JT - Do you consider Capoeira as
art, dance, sport, as all of that?
AL - I have come to consider
Capoeira as many things at different
times. It is definitely an art but it also
can be looked at scientifically and
rationally for what it is. Part of its
appeal to me is its unboundedness
from category, how it can be all of
these things and more. It depends
on the practitioners most of all, I
think.
Roda de Capoeira in Brazil. Both Men and Women participate.
Personally I see it as a physical
lifestyle led by its philosophy, as a
way to manifest my creative energies
as well as to let go of my stress and
anxiety. When I am sick or not able
to train physically I can go to a roda
and play instruments and sing so it
can be a social activity that way. At
other times I am able to go and train
and see this as a personal activity of
making myself stronger in a physical
way.
JT - As a teacher, what do you
think are the most important aspects
of Capoeira? What can people learn
and develop through it?
AL - Well, first I would like to
clarify that I am not a formed
student/teacher of Capoeira. I have
never received any formal level/belt
that allows me to call myself
anything but a student of Capoeira.
What I have been trying to do is form
a study group for capoeira students
so that when this is established I can
invite a Mestre from Brazil to make
us part of the worldwide capoeira
diaspora. We will then have a formal
curriculum and
guidance.
City of Salvador; on of the capoeiras main cites
So, as somebody
who is basically
familiarizing
students with the
basic movements,
songs and approach
to the art of
Capoeira, I would say
that one of the most
important things to
me is the music.
Knowing how to
play the rhythm at
the right time or
when to sing a song is fundamental
to having a good understanding of
capoeira. It also forms a natural
pathway to the history and
philosophy of capoeira as the songs
are basically an encoded historical
experience of a people. Lastly it fills
the rodawith energy which guides
the players interaction, playfully or
in a tough way or to play as
beautifully as they can.
It has taught me many things,
about my own body and mind and
my approach to the world. A sense
of inclusiveness and increased
awareness of the world around me
and most of all to have fun, to enjoy
the community of people around me
and to always try to make myself a
little bit better to deal with life in a
positive way.
JT - Do you think that there is
potential for Capoeira to grow in
Pakistan?
AL - I have been trying to form a
regular study group in Islamabad
since 2007 and have had mixed and
unpredictable results so far. It has
managed to continue as a regular
activity but it has never really
flourished as a mainstay of the
culture and art scene here so far.
Having said that, there is definitely
a great potential for Capoeira in
Pakistan. I am sure it will become
more popular as a regular activity.
Lahore and Karachi are also places
where I intend to start training with
interested prospective students.
Hopefully one day it may establish
itself as a social activity which works
towards rehabilitating and teaching
disadvantaged youth how to live life
in a positive way.
49
Lilian Mayer:
bringing Brazil to Pakistani ears
B
razilian music is known worldwide for
its signature rhythm: Samba. Indeed,
samba is an obvious reference when it
comes to Brazil, but several other music styles
thrived in the country, many of them with
a samba twist. One example is Bossa Nova,
the Brazilian mixture of samba and jazz that
fascinated Frank Sinatra in the 1960s. Aside
from that, there is alsochoro (or chorinho),
MPB (Brazilian Popular Music), and,
nowadays, what is called samba-rock – a fine
mixture of classic rock with Brazilian samba.
The Embassy of Brazil in Islamabad will
bring, in September, a Brazilian pianist and
Instruments used for playing samba
singer that will showcase some of the
different rhythms of Brazil. Lilian Mayer will play in Pakistan for the first time and talks
to us a little about Brazilian music and her expectations for Pakistan.
Jewel Time -Lilian, what are the
most important characteristics of
Brazilian music? What makes
Brazilian music unique?
Lilian Mayer - Brazilian Music has
been influenced by many cultures,
form Africa, Europe and also from
the American Jazz, that gave origin
if our Bossa Nova. It is probably the
mixture of all these influences that
make Brazilian Music unique.
JT -Percussion instruments, which
are widely used in Brazil for samba,
for instance, are the most popular
around here. Do you think that
there are connections between
Brazilian music and South Asian
music?
of this important Pakistani
musician. I have made some
researches of Pakistani Music by
internet, and I believe that there
is much to learn with this culture.
JT -What are your expectations for
the travel and the concert in
Pakistan? Do you think that
Brazilian music has a space to grow
here?
LM -To know Pakistan, its culture,
colors and sounds, will be a very
rich experience, I am sure.
According to the concert, I hope I
can offer to the audience a
significant panel of Brazilian music.
And I think that the more a people
can be able to contact other musical
cultures, the more this culture can
be better and complete, in terms
of education. So, I believe that
Brazilian culture has space and
atmosphere to grow there.
LM -Certainly yes. Even the
compositional structure of our
Northeastern Music shows many
similarities with the compositional
structure of South Asia Music.
JT -Do you know any Pakistani
musician? Or the style of Pakistani
music?
LM -I had the honor of watch a
concert of NusratFateh Ali Khan in
Brazil, at the 90's, and I have a CD
50
Amazon Theatre – Opera House in Manaus, in the middle of the
Amazonic region.
Polo in Brazil:
Interview with a Pakistani Polo Player
Although it is known as
the “country of football”,
Brazil is also a place to
play a very Pakistani sport:
Polo.The sport arrived in
Brazil in the 1930s,
brought by enthusiastic
European businessmen.
Brazilian Polo reached
maturity in the 1970s,
when the import of
adequate horses was
allowed and the exchange
with creators and players
from other countries was
A Polo Centre in Brazil stimulated.
N
owadays Polo there are many
Polo players in Brazil, around
half of them in São Paulo, andthe
others in Rio Grande do Sul, Rio de
Janeiro, Minas Gerais and Brasilia. In
São Paulo, Helvetia's Region, 100
kilometers from the state’s capital, is
the biggest field concentration center
of Polo in Brazil. In the whole, the
district has 22 official fields, distributed
in private farms and clubs that organize
tournaments very disputed during the
whole year. The second largest center
is in Orlandia, near the city of
RibeirãoPreto, where the sport was
carried by the family Junqueiro. The
season starts in March and finishes in
November, with games every Saturdays
and Sundays.
Brazil?
Hassan -Yes, I know some players from
the Itaipava team,which is the team I
will go practice and play with. Of all
Brazilian players I know Rico Mansur
is the best: 6 handicap, great control
over the ball and good hits...
JT - Is there any special characteristic
of Polo played in Brazil? What are the
differences between Brazilian and
Pakistani Polo?
Hassan - Surely, there are alot of
differences betweenPolo in Brazil and
in Pakistan. In Brazil it is practiced in
better farmlands and fields, and also
we should mention the the quality of
the horses and their speed which are
the essentials of the game... Good
horses and grounds lead to good Polo!
JT - Where are you going to play in
Brazil? What are your expectations for
your Brazilian Polo experience?
Hassan - It would be surely a dream
come true going and playing in Brazil,
a lovely place and the best to play Polo.
I have great expectations of playing
well and making a mark in my first visit
so I can go practice the game again in
Brazil. I would love to make a polo
future in Brazil. I am going to Porto
Alegre, Rio Grande do Sul, which I
believe is one of the best polo playing
areas in the country.
And Brazilian Polo has recently
become familiar to Pakistanis as well.
This year, a Pakistani Polo player, Mr.
Hassan Ameen, is going to Brazil to
spend some time training and playing
at the Itaipava team, in Rio Grande do
Sul.
Jewel Time - How did you find out
that Polo is also practiced in Brazil?
Hassan -I got to know about polo in
Brazil ever since I started practicing
the game in 2009,it has been three
years that I got to know that Brazil
and Argentina are a polo playing hub
and the best polo centres in the world
because of the huge farmlands and
the great horses available there.
JT - Do you know Brazilian Polo
players? Who are the best players in
Hassan Ameen in Polo Match
51
Brazillood? – Interview with
two young Brazilian filmakers
City of God, Central Station and Elite Squad are very successful Brazilian Movies
Brazilian filmmaking is recognized around the world for its quality and diversity. Over
the last decades, films from the country received high honors such as the Palm D’or at
the Cannes Film Festival in 1962 for The Given Word (O Pagador de Promessas, by Anselmo
Duarte). After some years of difficulties in 1990s, filmmaking in Brazil has just gained a
new breath of life, both in terms of opportunities to explore new themes and incentives
to make national blockbusters. Domestic audiences seem willing to go to movie theaters
to watch Brazilian films and a new generation of filmmakers is ready to give them what
they want.
The new generation
Y
oung filmmakers Frederico
Pinto and Camila Gonzatto
are good examples of this:
they produce, write and direct their
own films. Sometimes Camila
directs and Frederico writes,
sometimes is the opposite. They
have participated in films festivals
around the world, taken classes in
films schools in Cuba and produced
a number of short films and
documentaries for TV. Camila and
52
Frederico are now in postproduction, working in their first
feature film, an animation named
The Adventures of the Red
Airplane, to be released in 2013.
Their next project is Alice, also a
feature film.
- Brazilian filmmaking grew a
lot over the past years. Some of the
reasons for that are the
improvement of digital technology
as well its decrease in costs, the
emergency of a number of cinema
schools in Brazil, the increase of
government stimulus (programmes
and fund-raising). With better films,
the audience for local films also
expanded – says Camila.
Frederico explains that working
with cinema in Brazil can still be
hard at times, especially in terms
of distribution, but a lot has
improved. Since graduating from
Advertising School, Frederico has
dedicated his professional life to
cinema.
- Over the past year, filmmaking
has been my main source of
income, but I have worked with
television and also as a teacher in
film school. I think the majority of
film professionals still ends up
dividing its time with
complementary activities.
For the partners the main
problem is still domestic and
international distribution. The
Brazilian market is very much
focused on foreign languages
productions, especially from the
United States. But, from they own
experience, they reckon there is a
lot of interest in Brazilian movies
in other countries.
- I think there is a lot of curiosity
towards our cinema. In some places
people are still expecting our
movies to be exotic. Others are
surprised that we dealing with the
same themes that they are dealing
with. But, generally speaking,
Brazilian cinema is well received
abroad. International distribution
is still very difficult though – says
Camila. Good thing is, Brazilians
are very creative. Our creativity is
attracting people’s attention in
festivals and foreign markets,
especially for animated films. This
is why countries like France and
Canadaare co-producing TV shows
with Brazil – adds Frederico.
Difficulties and Rebirth
Among the many Brazilians Film Festivals, Gramado’s Festival
shines as the most important.
Two decades ago, though, there
were few opportunities for those
who wanted to make films. The
first two years of the 1990s were
probably the worst in Brazilian film
history. From a peak of 100 titles
in the early 1980s, Brazilian
production dropped to only two
films released in 1992, much as
result of shutting down Embrafilme
(Brazilian Film Company), the main
supporterof Brazilian cinema back
then, and downgrading the
Ministry of Culture to a Secretariat,
with less power, resources and
influence. Both actions were taken
during the presidency of Fernando
Collor de Mello, a period of
economic crisis and high inflation.
When Collor resigned following a
corruption scandal in December,
1992, a new administration took
office. It was the beginning of the
revival of Brazilian cinema.
One important element that
contributed to this new scenario
was the establishment of laws that
made possible to build a new fundraising system allowing public and
private companies to deduct from
their income taxes part of the
resources invested in any cultural
production, including film
production. In 1995, films like
Carlota Joaquina (Carla Camurati)
and ForeignLand (Walter Salles and
Daniela Thomas) showedsome of
the first concrete results of those
laws.
A strong process of creative
rebirth culminated with Central
Station (1998), a worldwide success
directed by Walter Salles. Starring
veteran actress Fernanda
Montenegro, a Brazilian favorite,
Central Station took the Golden
Bear at the Berlin Film Festival as
Best Film andMontenegro was
nominated Best Actress at the
Golden Globes and the Oscar that
year, becoming the first Brazilian
actor to ever achieve such honors.
With Four Days in September
(Bruno Barreto, 1997) also receiving
a nomination for Best Foreign
Language Film at the Academy
Awards in 1997, the period set a
wider appeal and market for the
Brazilian movies outside the
country.
Another strong landmark is City
of God (Fernando Meirelles and
Katia Lund, 2002), a tale about
urban violence and social contrasts
that showed that local audiences
were also interested in seeing
controversial films about difficult
themes on the big screen,
something that Carandiru (Hector
Babenco, 2003), about life in a
famous Brazilian prison, also
proved to be true. Both films were
commercial successes, and City of
Godeven got four Oscar
nominations (director, screenplay,
editing and cinematography).
More recently, a successful
partnership between filmmakers
and TV productions and resources
brought millions of Brazilians to
movies theaters to watch films such
as Lisbela and The Prisoner
(GuelArraes, 2003), Two sons of
53
Francisco (BrenoSilveira, 2005),
If I Are You (Daniel Filho, 2006)
and In Therapy (José
AlvarengaJr, 2009) . In 2008, Elite
Squad (José Padilha) became a
cultural phenomenon in Brazil.
Its sequel, Elite Squad 2 – The
Enemy Within (José Padilha,
2010), holds records for ticket
sales and gross revenue in the
country: it is the highest box
office of a local film in Brazilian
history, attracting more than 10
million people to movies
theaters.
Fernando Meirelles “in action”
Carla Camuratti, a Brazilian Filmmaker
Brazilian Film Festival in Islamabad
To celebrate Brazilian
filmmaking, the Embassy of Brazil
in Islamabad has promoted a
serious of events screening
Brazilians films for local audiences.
In February, 2012, it was organized
the 1st Festival of Brazilian Cinema
in Pakistan, with eight feature films
being shown, including Central
Station and Lisbela and The
Prisoner.
- It was a very successful event.
We were very proud to see so many
people coming to the Embassy to
watch our films. We are already
planning other festivals because
there is still a lot to show – says
Secretary ThomazNapoleão, deputy
head of mission at the Embassy.
In July, 2012, it was time for an
exhibition of documentaries,
another specialty of Brazilian
filmmakers. The programme
included four films: Senna
(AsifKapadia, 2010), about the
famous Formula 1 driver; Oscar
Niemeyer – Life is a Breath
(FabianoMaciel, 2010) on life and
works of the award-winning
architect; Waste Land (Lucy Walker,
2010) aboutthe lives of garbage
Exhbition of Brazilian Documentaries - Islamabad
pickers in Rio de Janeiro, as the
artist Vik Muniz creates art out of
recycled material; and Pelé Forever
(AnibalMassaini) on the world’s
greatest football player’s life from
his childhood up to the present.
For the Brazilian National Day,
celebrated on September, 7th, the
Embassy is already planning a 2nd
Film Festival, an event that will
span the whole month.
- We want people from Pakistan
to discover more about who
Brazilians are and what is going on
in our country. And we think
Brazilian movies are perfect for
that. Brazil is a place of such
diversity and we want to show this
to the Pakistani people here.
Everybody is invited – adds
secretary Gustavo MeiraCarneiro,
who is in charge of Cultural Section.
The future
So what lies ahead for the Brazilian
cinema?
- The great challange right now
is to reach a larger audience, not
only in Brazil but also abroad. The
increase in co-productions with
other countries and the growing
54
diversity of themes and techniques
is a good indication of what we
will see on the screen in the next
few years. And it doesn’t matter
what is the size of the screen: it
could be on the big screen, on a
TV, on the computer or even on
your cell phone – especulates
Frederico.
Iniciatives like the Film Festival
in Pakistan will certainly help that.
It might be the final push Brazilian
cinema needs to reach more and
more people around the world.
Brazilian Gastronomy
“Tell me what you eat, and I will
tell you who you are”. BrillatSavarin’s famous saying expresses
appropriately the relationship
between individuals and food.
Although ingesting food is a
biological act, eating is a social and
cultural one, and to know more
about Brazil and its culture, it is then
necessary to learn more about
Brazilian gastronomy.
Brazilian cuisine is hybrid in its
origin and integrates, in this
continuous mixture, ingredients and
preparations that are not only
Portuguese and indigenous, but also
African and Asian. As such, it has
developed since the beginning as
one of the most globalized ones,
involving all regions and social levels,
without compromising its originality
in comparison to the most other
cuisines of the Americas, as Mexican
and Peruvian.
Due to Brazil’s vast territorial
extension and the differences
between regions, it can be said that
diversity is one of the main aspects
of Brazilian cuisine, which is
expressed through typical regional
dishes. Paradoxically, however,
anotheraspect of this cuisine is its
homogeneity in the daily food
consumption, with small regional
variations, dominated by the duo
rice and beans, accompanied by
manioc flour, salad and meat.
As we look through a
recipe book of Brazilian
cooking, we soon observe
the regional diversity
expressed in the different
typical recipesof its cuisine.
Barreado and arroz
carreteiro in the meatloving South region;
moqueca (a kind of
seafood stew), tutu de
feijão, feijoada and feijão
tropeiro (different ways of
cooking beans) in the
Southeast region; tapioca,
baião de dois, paçoca of
A typical plate of feijão com arroz
dried meat, buchada de
(rice and beans).
bode, galinha à cabidela,
current average consumption of
bobó decamarão, vatapá and
beans is 12.7 kg per Brazilian per year.
acarajé in the African influenced
In a recent research carried out in
Northeast; duck in tucupi sauce,
São Paulo, 34% of those interviewed
maniçoba, tacacáand other Amazonresponded that their favorite dish
inspired dishes in the North Region;
was rice with beans, and 76%
pequi rice; tutu with sausage,
declared eating it frequently.
guariroba and mojica in the Midwest
are some examples.
Overcoming regional and social
But beyond the regional
differences, rice and beans is the
differences, the daily dish eaten on
basis for the nourishment of
almost all tables of the country is the
Brazilians, since it is rich in nutrients,
duo rice with beans, accompanied
adapted to the climate and soils of
by a salad, some kind of meat and
almost the entire country, of constant
manioc flour. That is so strong that
supply and accessible prices. One can
in Brazilian Portuguese feijão-comstate, then, that the Brazilian cuisine
arroz (beans with rice) is an
is perfectly representative of the
expression that also means common
country’s culture, thriving on diversity
or usual. It is a true element of
while maintaining a common
national identity, which embraces
ground.
the people from North to South.The
Recipe: Moqueca de Peixe (Fish moqueca)
Ingredients:
Preparation:
• 1 onion, chopped
Place the onion, chili pepper,
tomatoes, garlic, coriander, salt and
lime juice in a blender or food
processor and puree until quite
smooth. Place the fish in a shallow
dish and pour the puree mixture over
the top. Mix lightly, cover with cling
film and leave to marinate for 1 hour.
Transfer the fish mixture together
with the puree to a saucepan; add
the water and half the oil. Bring to
simmering point, stirring then cover
and simmer for 5-10 minutes until the
fish is done. Add the remaining oil
and heat for 1 minute mixing well.
Serve hot with rice.
• 2 hot chili peppers, seeded and
chopped
• 2 tomatoes, chopped
• 1 garlic clove, chopped
• 1 tbsp coarsely chopped
coriander
• Salt
• 3 tbsp Lime Juice
• 900 gr sole, flounder or plaice
fillets, cut into 5 cm pieces
• 90 ml water
• 60 ml dendé oil or olive oil
56
What you always wanted to ask to the
Brazilian Ambassador,
but never had the chance to do it!
JT.How Brazil switched to
ethanol mix fuel?
The first use of sugarcane
ethanol as fuel in Brazil dates
back to the late twenties and
early thirties of the twentieth
century, with the introduction of
the automobile in the country.
After the end of the war II cheap
oil caused gasoline to prevail, and
ethanol blends were only used
sporadically, mostly to take
advantage of sugar surpluses,
until the seventies, when the first
58
oil crisis resulted in gasoline
shortages and awareness on the
dangers of oil dependence.
JT.How Pakistan can switch to
ethanol blended Gasoline?
Pakistan has the good
potential of producing Ethanol
blended fuel, as it is among the
courtiers which exports Ethanol.
PSO (Pakistan State Oil) has
launched E 10 in Pakistan as pilot
project. Pakistani Distilleries are
producing Ethanol but there is
minimal use in the country.
Complete transformation and
structural reforms needed to
utilize the ethanol as fuel for
vehicles.
JT.Is it true that Brazilian
sugarcane ethanol leads to
deforestation in the Amazon
Rainforest?
Almost 90% of sugarcane
production for ethanol is
harvested in South-Central Brazil,
over 2,500 km (1,550 miles) from
the Amazon. The remainder is
grown in Northeastern Brazil,
about the same distance from the
Amazon’s easternmost fringe.
There is very little production of
sugarcane in the Amazon region
(less than 0.2% of Brazil’s total
production) that is processed at
three mills, out of more than 400
industrial plants throughout
Brazil.
JT.Is it true that Brazil is being
overrun by sugarcane plantations
in detriment of food production
and prices?
How can country can earn the
name as “World’s food Basket”
with this phenomenon
In 2008, sugarcane for ethanol
production in Brazil occupied 4.8
million hectares, or roughly 1.5 %
of the country’s 330 million
hectares of arable farmland. The
area cultivated for sugarcane and
used for ethanol is less than onefourth of Brazil’s corn acreage,
one-eighth of soybean fields, and
one-thirty fifth of the land used
for cattle farming.
With only 1.5 % of its arable
Ethanol Production
land dedicated to sugarcane for
ethanol production, Brazil has
been able to replace half of its
gasoline needs with sugarcane
ethanol, and still increasingly
generate additional volumes for
export.
In addition, while cane
production has increased steadily
in recent years, food production
in Brazil has grown dramatically.
The 2008 harvest for grain and
oilseed reached 135 million metric
tons, approximately twice that of
ten years ago. Brazil is widely
recognized for its diversified and
highly efficient agricultural
sector.It is the world’s leading
exporter of beef, coffee, orange
juice, poultry, soybeans and sugar.
JT.Sugarcane ethanol is a unique
solution from which only Brazil
can benefit?
Sugarcane: raw-material for ethanol
Over 100 countries grow
sugarcane and most could
produce and use ethanol,
repeating Brazil’s successful
experience. The potential for
global expansion is impressive.
According to the Food and
Agriculture Organization (FAO),
only 10% of the world’s 200
million hectares (excluding forests
and protected areas) available
and suitable for sugarcane
production are actually used.
59
Most sugarcane producing
countries are emerging markets
in tropical regions that would
benefit tremendously from an
opportunity for significant
economic development.
JT. Isn’t true that the Amazon is
being burnt in order to expand
crops?
The Amazon Forest is the
biggest Forest in the World, and
covers half of Brazil. The Forest
is not being burnt for the
expansion of crops, as the
Amazon region has a very difficult
soil and climate to plant any crop.
The Brazilian food production has
increased a lot, but not due to
the expansion of farms, but
mainly due to an increase in
productivity. There are eventually
some criminal fires in the
Amazon, which are severely
punished by the Brazilian
Government, as Environmental
Crimes is considered a severe
felony in Brazil.
JT.What Brazil can offer to
Pakistan in term of trade?
Iron and Steel
Sugar
Textile items
Agricultural inputs (Seeds,
fertilizers)
Cosmetics
Petrochemical products
Pepper and Pulp
Diesel injection pumps
Bio fuels,
Electric Transformers
Machineries (boilers etc)
JT. What Brazil can offer to Pakistan
in term of technology?
Helping sugar industry, better
sugar yield etc.
Power sector:
Alternate Energy sources
(Biofuels-Ethanol)
Dam Construction
Irrigation systems, drip irrigation
Agriculture Agro based industries
Live stocks and Dairy etc
Bio-technology
Pharmaceuticals and IT
JT.What Pakistan can export to
Brazil?
Textile Garments, Fabrics,
Home Textiles, Soccer Balls, Volley
balls, Surgical and manicure
instruments, leather garments,
martial Arts suits.
10.What are the prospective areas
of investment in Brazil?
IT, Pharmaceutical, Energy,
Agri-business, Mining,
Engineering, Live Stock and dairy
development, Textile, Machinery.
Itaipu Dam: World largest hydroelectric project in the world in term of power generation with electricity
generation of 94.68 terawatt-hours
60
Trade
Outlook
D
Brazil and Pakistan
uring the year 2011 Brazil
total trade with world has
reached 482 billion US
dollars, exports reached 256 billion
and import remained at 226 billion
US dollars. Brazil is the largest
commercial partner of Pakistan in
Latin America. Our balance of trade
is 257 million US dollars, and
Pakistan’s export to Brazil increased
almost by 80% from the year 2009
to 2011 i.e. from 44 million US
dollars to 80 million US dollars.
Major Brazilian Export to Pakistan
includes cotton, plastic, iron and
steel etc. Major Brazilian imports
from Pakistan include textile items,
surgical items, Soccer balls,
manicure instruments etc. But there
is plenty of room for improvement,
since both countries share many
similarities and economic
complementarities.
Also, Brazil has attracted a growing
number of foreign investors,
motivated by great business
opportunities in the several regions
of the country. Since 2008, Brazil
earned the investment grade status,
according to the evaluation of
rating agencies Standard & Poor’s,
Moody’s and Fitch. It is the best
rating to receive foreign
investments, which is issued only
to countries that are likely to meet
their payment obligations.
According to analysts, this rating
reflects the continuous
development of the Brazilian
64
economic policy.
over one trillion US dollars.
Data from the Central Bank of
Brazil (Bacen) show that the flow
of foreign direct investment has
been growing over the last years,
having reached US$ 45 billion in
2008. International companies
target several segments of the
Brazilian economy, particularly
tourism, oil and gas, biotechnology
and electronic components. These
sectors have the support of ApexBrasil, which promotes investment
opportunities to attract foreign
productive capital into the country.
Pakistani investments will be mostly
welcomed!!!
Therefore, take a moment of your
time
and
access
www.brasilglobalnet.gov.br
register yourself and become a
member and a player of the biggest
database available in Brazil
involving international trading
companies, market studies and
information’s on fairs, Brazilian
companies and trade offers. This
website is absolutely free of charge
and managed by the Brazilian
Foreign Ministry. All Pakistani
companies will be welcome to
participate in our trade directory.
The big distance between our two
countries has always been the
biggest limitation for the
improvement of the bilateral trade
relations. This fact is less important
today with the multiple means of
communication, such as the Brasil
Global Net, and the facilities of
flights to Brazil. Emirates operate
two daily non-stop flights to São
Paulo (the economic center of
Brazil) & Rio de Janeiro, from Dubai.
Qatar Airways operates daily nonstop flight to São Paulo from Doha.
In fact, São Paulo is today the hub
of South America. From there, you
get direct flight to all major
Brazilian and South American cities.
São Paulo is a city of 20 million
inhabitants. The city of São Paulo’s
GDP alone is 388 billion dollars. The
GDP of the state of São Paulo is
Central Bank of Brazil
Major Trading Partners of Brazil in 2011
Countries
Billion US$
China
77
USA
60
Argentina
40
Germany
24
Japan
17
Netherlands
16
South Korea 15
Italy
12
Chile
10
France
10
Nigeria
10
India
9
Others
165
Total
465
65
Major Brazilian Exports to the World in 2011
Total export of Brazil to the world has reached up to 256 Billion US$ in the year 2011.
Billion US$
Ores and Mineral
44
Oil and Fuel
27
Soybean etc.
17
Sugar & Sugar Confectionary
15
Machinery, Boilers etc.
14
Vehicles Other than railways etc.
14
Meat & Edibles
14
Iron & Steel
12
Coffee, tea, Spices
8
Wastes of food industry animal fodder
6
Electric, Electronic Equipments
5
Others
Total
66
80
256
Major Brazilian Imports from the world in 2011
Total imports of Brazil have remained up to 226 Billion US$ in the year 2011.
Billion US$
Fuels , Oil and Lubricants
42
Machinery- Data processing units, turbines etc.
34
Electrical and Electronics Equipment
26
Motor Vehicles and parts
23
Organic Chemicals
9
Fertilizers
9
Plastics & Works
8
Pharmaceutical Products
6
Optical and Precision Equipment
6
Rubber and works
5
Iron, Steel and Construction
4
Miscellaneous chemical products
4
Others
Total
46
226
67
Bilateral Trade between Brazil and Pakistan
Brazil is the major trading partner of Pakistan among all other Latin American countries but still there
is lot of room available in boosting the current trade volumes. The volume of trade remained around
257 Million US Dollars in 2011.
Pakistan’s Import from Brazil
During the year 2011, Pakistan has imported 178 Million US Dollars of goods from Brazil.
Billion US$
Cotton
56
Iron and steel
23
Machinery, boilers, etc
21
Soya-bean oil & its fractions
16
Plastics & articles thereof
15
Mate and spices,
9
Tobacco
9
Paper & paperboard
8
Rubber and articles thereof
3
Others
Total
68
18
177
Pakistan’s Export to Brazil
Pakistan has exported 80 Million US$ of goods to Brazil in the year 2011.
Billion US$
Woven Fabrics of Cotton and other textiles items
23
Articles of apparel, accessories (Gloves , Hosiery etc)
13
Bed, table, toilet and kitchen linens
9
Soccer balls
9
Surgical Instruments
6
Manicure , Cutlery articles
3
Leather Garments and Other articles
3
Others
13
Total
80
69
Comparative Analysis of Trade Volume between
Pakistan and South American Counties
Brazil by far is the largest trading partner of Pakistan in South America. Trade Volume between Brazil and
Pakistan is 42 % of Trade volume of whole South American Countries. Following presentation will provide you
an overall view of Brazil’s share in overall trade with South American countries during the year 2011.
In thousand USD
70
Pakistan- South America trade volume
USD 611 million
Pakistan- Brazil trade volume
USD 257 million
CONTACT US
Embassy of Brazil (Islamabad)
Address: House No.01 Street 72, F-8/3, Islamabad.
Tel : (051) 2287189-95, Fax : (051) 2287199
E-mail : [email protected], [email protected], [email protected]
Helena Lobato da Jornada
(Third Secretary)
Commercial Section
Mr. Farooq Arshid
Mr. Muhammad Yasin
(Commercial Officer)
(Commercial Officer)
Mr. Yasir Ali Shah
(Commercial Officer)
Honorary Consulates Offices of Brazil in Pakistan
LAHORE
KARACHI
PESHAWAR
2nd
113-A, Sindhi Muslim Housing Society,
Shahrah E Faisal, P.O.Box 7482, Karachi.
Tel
: (021) 34553063 & 34556084,
Fax
: (021) 34550597
E-mail : [email protected]
1 st Floor, Betani Arcade,
Jamrud Road, Peshawar.
Tel
: (091) 5842792 & 5841373
Fax
: (091) 5840447
E-mail : [email protected]
Mr. Ijaz Ahmed Chaudary
Floor, Sunlight Building
5-Bank Square, The Mall-Lahore.
Tel
: (042) 7354591 & 735 8777,
Fax
: (042) 7235100
E-mail : [email protected]
Mr. Adil K Jaffer
Mr. Amer Faruque
w w w. e m b a s s yo f b ra z i l. c o m . p k