SP IT - WT Octubre

Wtransnet Campaign Overview
How often is the Wtransnet message being highlighted in the media?
Number of impacts
Total Global Clips YTD
20 14 90
18 12 Tier 1 Coverage YTD
63
Total interviews YTD
4
16 10 14 8 12 Spain Tier 3 6 Italy Tier 3 10 Spain Tier 2 Spain Tier 1 Italy Tier 2 Italy Tier 1 8 6 4 4 2 2 0 July Aug Sept Oct 0 Nov July Aug Sept Oct Nov Number of Interviews
4
3
2
1
0
July
Aug
Sept
Spain
Oct
Nov
Italy
Monthly Global Campaign Coverage Analysis
Spain This month we had great coverage result of the Wconnecta event. We also achieved 3 interviews, one of them in one of the main general media in Spain. A great piece of coverage talking
about the business and the future challenges of the company. During the event we arranged other opportunities that will be placed over the coming months. Italy
Italian team focused on Wconnecta event, sending the press release at the beginning of October and managing the relations with 3 journalists at the event. During Wconnecta the
journalists had interviews with Wtransnet, and we secured 13 meetings with Italian clients and 2 with Spanish ones. To keep attention on Wtransnet offer we created and sent the
Wtransnet App press release. What was the breakdown of coverage and message inclusion by sector?
Coverage by Sector YTD - Spain
Global Business / National Coverage YTD
Coverage by Sector YTD - Italy
3
9%
0%
11%
0%
Local Coverage YTD
0%
26%
0
Global Vertical Coverage YTD
27
4%
Global Channel Coverage YTD
1
70%
Global Others Coverage YTD
80%
1
National / Business
Local (Boulder)
Vertical
Channel
Others
National / Business
Local (Boulder)
Vertical
Channel
Others
What was the circulation and AVE in Spain and Italy?
1600000 35000 Total AVE (Italy and Spain)
42362
1400000 30000 1200000 25000 Total circulation (Italy and Spain)
1922032
1000000 20000 Total AVE Spain 15000 Total CirculaBon Spain 800000 600000 Total AVE Italy 10000 Total circularion Italy 400000 200000 5000 0 0 July Aug Sept Oct Nov July Aug Sept Oct Nov