Country fest

Sponsorship opportunities for Country Fest
Summer 2010



Be a part of the 16th annual Country Fest concert mega-show.
Recent performers include Montgomery Gentry, Josh Turner, and
Sarah Buxton.
Country Fest has been growing every year, bringing in 25,000
country fans of all ages, from all over the North-East.
Past Sponsors include: Coors Light, Saratoga water, and Trustco
Banks.

Country Fest started in 1994 as a response to
the enormous demand for country music in the
North East. The main goal is to provide an
affordable concert experience with
performances by a mix of in demand country
artists.

C.Tree Fest (Country Fest Founder)


“After joining the Country Fest event as a Cowboy
level sponsor in 2009, we saw a marked increase in
sales in the 21-38 demographic.
 Cory Light, VP of Marketing for Coors Light
“Ever since joining the Country Fest experience as the
official bank in 2004, the number of new accounts
opened has seen a huge jump.

Rusty Trusty, CEO of Trustco Banks

Country Fest Fans



Ages 12-48
Number above 25,000 fans
Variety of age and gender groups a sponsor could target

Montgomery Gentry
 Little Big Town
 The Lost Trailers
 Josh Turner
 Heidi Newfield
 Eric Church
 Joe Nichols

Sponsorship Platforms




Cowboy sponsor
Troubadour sponsor
Dude sponsor
Farm-hand sponsor







Exclusivity in category
Logo / marks prominently
featured in all Country Fest
print materials, signage,
ads, and collateral
Official product / service
designation
Presence and access to
hospitality suites at all
stops
Entrance signage
On-stage signage
Program book ads










On-line presence at
Countryfest.com
Branding on official tour
merchandise
Radio broadcast tags
Tickets to key tour stops
ID / tag in media buy
On-site sampling
On-site sales rights
Mailing lists
PA announcements
Tags in all local TV / radio
broadcasts




Logo / marks featured in
select Country Fest print
materials, signage, ads, and
collateral
Presence and access to
hospitality suites at select
stops
On-site signage
Program book ad







On-line presence at
Countryfest.com
Tickets to key tour stops
On-site sampling
On-site sales rights
Access to select mailing lists
PA announcements
Tags in all local TV / radio
broadcasts



Logo / marks featured in
select Country Fest signage,
ads, and collateral
Access to hospitality suites
at select stops
On-site signage



On-line presence at
Countryfest.com
One time email blast
PA announcements


Logo / marks featured in
select Country Fest signage
On-site signage


On-line presence at
Countryfest.com
PA announcements

The Country Fest team is working hard to
make this the biggest year yet. Our marketing
teams have been utilizing a strong radio
campaign with partners 107.7 WGNA and 94.3
the Fox. On top of radio promotion, a
movement has been made to increase the
amount of locations tickets are available to
increase exposure of the event.

Through our affiliates at 107.7 WGNA and 94.3
the Fox, a strong promotion campaign has been
started.




Several announcements an hour about the event
Ticket contests
Backstage passes giveaways
All information also on WGNA and Fox websites



Advertisements located all over Capital Region
Billboards located along main roadways
Hand-outs in major retailers in Albany and
surrounding areas

Include Trustco Banks, Price Choppers and WalMarts

For sponsorship opportunities, contact:

John Jimenez at:

Country Fest 2010
 20 Country Route 10,
Altamont, NY, 12009
(518) 965-1664
[email protected]