Soul Spirit - AmCap Mortgage, LTD.

THE AMCAP CONNECTION
KEEPING YOU IN THE KNOW AS AN AMCAP INSIDER.
CENTER
FRONT
NOVEMBER 2014
WHAT HOME BUYERS REALLY
LOOK FOR WHEN CHOOSING
A LOAN OFFICER
Given the context of a recovering economy and a housing market that is still stabilizing, it stands to reason
that the top criteria in choosing a mortgage lender would be financially driven. And while factors like
interest rates and lending fees certainly matter, it turns out they may just be indicators of what really
makes a good loan officer in the eyes of the consumer — Trust. Because the consumer knows that if he
has a trustworthy mortgage professional on his side, the lowest possible rates and reasonable lending fees
will be part of the package.
In addition to promoting your industry-specific indicators of credibility, like licensing and professional
credentials, use these tips from expert Jerry Acuff, author of The Relationship Edge: The Key to Strategic
Influence and Selling Success, to establish trust with potential customers:
1. BE YOURSELF. Everybody on the planet has had
unpleasant experiences with salespeople, and many have
walked away from a sales situation feeling manipulated.
So, rather than acting or sounding like a salesperson,
simply act the way you would when meeting with a
colleague.
2. VALUE THE RELATIONSHIP. If you want people
around you to value having a relationship with you, you
must truly believe that relationship building is important.
You must also believe that you honestly have something
of value to offer to the relationship.
3. BE CURIOUS ABOUT PEOPLE. People are
drawn to those who show true interest in them.
Curiosity about people is thus a crucial element of
relationship building. Having an abiding fascination in
others gives you the opportunity to learn new things and
make new connections.
4. BE CONSISTENT. A customer’s ability to trust
you is dependent upon showing the customer that your
behavior is consistent and persistent over time. When
a customer can predict your behavior, that customer is
more likely to trust you.
5. SEEK THE TRUTH. Trust emerges when you
approach selling as a way of helping the customer — so
make it your quest to discover the real areas where you
can work together. Never be afraid to point out that your
product or company may not be the right fit.
Read more of Jerry Acuff’s trust-building tips >>
Sources: Inc.com, BankRate.com and Forbes.com
WE’VE DONE IT AGAIN!
BOAST
BRAG
BRANCH HIGHLIGHT:
Gold Financial Services
While Gold Financial Services only joined AmCap two
years ago, our core people have been together for more
than 12 years. Since joining AmCap, we’ve experienced
a 30 percent increase in units and a 40 percent increase
in volume. The “work hard, play hard” philosophy that
drives the AmCap culture has helped our group of more
than 150 employees to thrive. This year, we received the
honor of being ranked the number 5 government lender
by the San Antonio Business Journal. This is a huge win for
our division as well as a testament to the great things
we’re able to achieve as part of the AmCap family.
I
Y
L
Read the full article originally published in the
November 9 issue of the Houston Chronicle >>
THE AMCAP SOCIAL SCENE
T
B E R
We are so proud to share the news that,
for the 4th year in a row, AmCap has
been named one of Houston Chronicle’s
“Top Workplaces.” Ranking number 14 on
the list of mid-size companies to receive
this recognition, AmCap is noted by one
employee to be a great place to work
because we are “a company focused on
individuals ...not profits.” We couldn’t agree
more. This may be a Houston-based award, but we
continue to make the list year after year because of the
entire AmCap family, both inside and outside of Houston.
Thank you to all of our valuable team members for
making this award possible.
1998
Angels and pirates and minions, oh my!
The Major Mortgage division office was full of clever
costumes and Halloween spirit this All Hallows Eve.
& YOU
AMCAP
THE AMCAP BRAND WORKING AT THE BRANCH LEVEL
Sarah Berger and Rob Lewis of the AmCap Premier branch
recently requested the creation of a new ad to match the
updated look and messaging of AmCap’s new branding
campaign. We couldn’t be prouder to have our mortgage
professionals embracing our new brand or happier with the
final outcome.
If you’re interested in giving your branch advertisements the
look and feel of our new brand, let us know! We can update
this ad to include your branch information and adapt the design
to be mailed to your customer base. We can even create
additional ads built to your specifications. For pricing and other
details, reach out to Noelle Hill.
Joyful
Triumphant
May your home ring with laughter, your season chime with cheer
and merry be your family through all the coming year.
Happy holidays to you and yours.
The Mortgage Process Made Simple with AmCap as your true partner.
Rob Lewis, Senior Loan Officer
NMLS# 195127 | 713.882.5573
Sarah Berger, Senior Loan Officer
NMLS# 303728 | 281.705.7502
AmCap Mortgage Premier (NMLS# 129122) | 9999 Bellaire Boulevard, Suite 700 | Houston, Texas 77036 | myamcap.com
The AmCap Premier ad to be published in next month’s
The Kelliwood Real Estate Report
CONTACT NOELLE
PAPER
PEN
I’d like to take this opportunity to
wish the entire AmCap family, old
and new, a Happy Thanksgiving and
holiday season. During this season of
gratitude, I can’t help but think about
my appreciation for everyone who
works here. Every single one of you
help make AmCap one of the top
workplaces and mortgage companies in America.
I’m also grateful for the growth of our business. Despite the
fact the mortgage industry is contracting, AmCap has grown
not only in size, but also in maturation. We’re in the thick
of developing our brand, increasing our staff and making
internal improvements across every department, division,
A Letter From Our CEO
and branch. We work daily to make AmCap a better
place to work and to create a better customer
experience for all of our valued clients and referral
partners. Although November is typically a slow
month for our industry, we’ve been keeping busy,
and that is definitely something to be thankful for.
Whether you’ve been part of AmCap for years or
just recently taken the leap of faith, I promise you’ve
made a good choice and will do my best to ensure
AmCap feels like home!
P. Garrett Clayton
PART OF SOMETHING GREATER
Spirit
Soul
AmCap is proud to have co-sponsored this year’s
IMG Financial Group Charity Golf Classic Tournament.
The event benefitted The Folds of Honor Foundation,
an organization that provides scholarships and financial
assistance to the children and families of those killed
or disabled while serving our country. Hosted at
Braeburn Country Club, the four man shamble was
followed by an awards lunch and silent auction. It is
truly an honor to have been a part of such a noble
cause and fun was had by all.
Oh, What Fun!
As another successful year comes to a close, let’s come
together to celebrate the soul of our company — our
people — while enjoying the joyous spirit of the season.
Kick off the holiday season with a live DJ, a visit
from Santa, and a special performance by a
surprise band for an evening certain to leave you
feeling merry & bright.
AmCap Rhythm & Blues Holiday Party
Thursday, December 4 | 6 p.m. − 8 p.m.
Houston House of Blues
1204 Caroline Street
Houston, Texas 77002
RSVP
&
TIPS
TRICKS
ABOVE & BEYOND
At AmCap’s table on the 16th hole, golfers were
greeted with a cold bottle of water in an AmCap
coozie and invited to enjoy homemade chocolate chip
cookies and other salty snacks. To wash down these
tasty treats, the golfers were offered their choice of a
tequila, vodka or Apple Pie Moonshine shot. Needless
to say, the 16th hole was a clear crowd favorite.
Knowledge Coop keeps you connected
to all things AmCap. Create a personal
profile and instantly gain access to
marketing resources, training materials
and other tools to simplify your
day-to-day work life.
A special thank you to Sarah Berger, Jeff Milliken and
Adam White for manning our AmCap table all day.
GET STARTED
MEET
GREET
As president of Gold Financial Services,
one of the highest grossing AmCap
divisions, Mike Goldman doesn’t have
any trouble keeping busy. A selfproclaimed “complaint department” and
“gopher for all of the GFS associates,”
Mike’s dedication to providing his loan
officers the tools and support they need
(not to mention that tongue in cheek sense of humor) is what
makes him such an asset to the AmCap team.
MIKE GOLDMAN
Branch Manager — Gold Financial Services
What do you enjoy most about working for AmCap?
I appreciate the trust AmCap places in me to run all
departments of the company.
What do you enjoy doing in your free time?
I am an avid golfer and take vacations with my family
whenever I can.
How are you involved in your community?
I work with Habitat for Humanity to build about 10 homes a year.
What is your favorite quote?
“Perception is reality.” — Lee Atwater
What is one perfect pairing you cannot live without?
Chicken & Waffles.
9999 Bellaire Boulevard, Suite 700 | Houston, Texas 77036 | myamcap.com