JANUARY 2013 www.footweartoday.co.uk

Transcription

Footwear_Jan13_p01:Footwear_Jan13_p01 17/12/2012 13:44 Page 1
www.footweartoday.co.uk
JANUARY 2013
Inside this issue: Foot Health - National Shoe Fitting Week March 23rd 2013: Keep Feet Fit, Retailer of the Month, Best Sellers,
Footwear Focus: Waldlaufer, Editor’s Choice: Best in Ladies’ Boots and Children’s Footwear, Fashion Law, Previews: GDS Dusseldorf and Pure London
ECL_fp_NovDec12:ECL_fp_NovDec12 12/11/2012 11:59 Page 1
CONTENTS
FROM THE EDITOR
Keep Feet Fit
T
he Society of Shoe Fitters has announced that it will be
launching National Shoe Fitting Week under the banner Keep
Feet ‘Fit’ on March 25th 2013. The SSF, which operates on a
non-profit basis, wants to raise national awareness of importance
well-fitting footwear and the vital service independent shoe retailers
provide to the public.
The Society’s Secretary, Laura West, explains “If everyone
working in shoe shops trained to become professional Shoe Fitters
we could save the NHS thousands of pounds over the coming years,
as our members already do in a small way, if Government would
simply realise the importance of people’s feet in relation to their
entire physiology and well-being. Footwear is treated as an
accessory, but it is vitally important and the only item of clothing
that can seriously damage your health in the long term.”
(Read more on page 30).
This month the Footwear Today Best Sellers Page celebrates its
first birthday! I would like to say a big thank you to all those
independent footwear retailers on our Best Sellers Panel who kindly
notified us of their star performers each month in 2012. We very
much hope that we can look forward to receiving your continued
support during 2013.
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12
16
18
20
24
26
28
30
32
34
36
NEWS
EDITOR’S CHOICE (CHILDREN’S)
GDS PREVIEW (DÜSSELDORF)
FOOTWEAR FOCUS
EDITOR’S CHOICE (BEST IN LADIES BOOTS)
RETAILER OF THE MONTH
BEST SELLERS
PURE PREVIEW (LONDON)
FOOT HEALTH
MODA PREVIEW
FASHION TRENDS
FASHION LAW
FRONT COVER: pediped
JANUARY 2013
The top selling brands for November 2012 are revealed in Best
Sellers section on page 26 of this issue! We’re now asking retailers to
let us have their four top selling brands in December 2012 for the
February issue. If you would like to take part in Footwear Today
Magazine’s Best Sellers section in future, please let me know and,
provided you have a wide range of brands, I’ll add you to our list of
panel members.
Those who participate in Best Sellers are invited to email me each
month informing me of their best-selling brands, to be reported in
the magazine. My email address is: [email protected]
We would like to know your five best sellers overall for ladies,
men's footwear and children’s footwear. Also, your five best sellers
in the various categories, ladies and men’s comfort/casuals,
ladies/men's fashion footwear, ladies/men’s boots, ladies/men's
formal, etc. But, if it’s just Ladies and Men’s overall, that fine.
In return for your participation in Best Sellers, we will feature you
and your shop in our Retailer of the Month pages, see pages 24-25.
This month we are featuring children’s footwear retailer, ShuZu, in
Farnborough, Hampshire and Knaphill, Woking.
I look forward to working with you all in 2013.
Best wishes to all our readers for a very happy, healthy and
prosperous New Year.
Kind regards,
Cheryl
Cheryl Taylor,
Editor, Footwear Today
Tel: 01622 862962
Email: [email protected]
With over 100 new doors in SS13, pediped
Footwear is a kids brand on the move. In AW13
pediped will launch a new school collection and
debut the adult collection 'Brian James
Footwear'. See page 22-23 for more information
Contact: Matt Wright
Tel: 07703 856072
Inside this issue: Foot Health - National Shoe Fitting Week March 23rd 2013: Keep Feet Fit, Retailer of the Month, Best Sellers,
Footwear Focus: Waldlaufer, Editor’s Choice: Best in Ladies’ Boots and Children’s Footwear, Fashion Law, Previews: GDS Dusseldorf and Pure London
EDITOR Cheryl Taylor: [email protected]
CONTRIBUTING EDITOR Adam Bernstein
FEATURE WRITERS:
Becci Knowles • Henry Harington
Dawn Smith • Vicky Kember
Joe Maggio • Emma Cooke
JOURNAL MANAGER
Sue Wiseman: 01622 699185 [email protected]
DESIGNER Steve Parks
ADMINISTRATION Ellie Inchmore
PUBLISHING DIRECTOR Paul Ryder: [email protected]
Media Partner of the
STAG Buying Group
Published by: Datateam Business Media Ltd, London Road, Maidstone,
Kent ME16 8LY.
Tel: 01622 687031 Fax: 01622 757646
email: [email protected] website: www.datateam.co.uk
Subscription Prices 2013
Footwear Today Magazine
Number of editions per year: 10 ISSN: 1475-8601 UK: £58 Overseas: £109
The Publishers cannot accept responsibility for any discrepancies either in copy or between
products and/or services listed. Nor can they be responsible for illustrations and/or copy for
products which lead to infringement of copyright.
IFRA, BFA and Society of Shoe Fitters all support
Footwear Today as a valuable forum for the footwear
industry, helping to promote trade and keeping retailers
informed about the latest products and developments.
•
•
JANUARY 2013 FOOTWEAR TODAY 3
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AWARDS NEWS
The ultimate seal of approval
The first Footwear Industry Awards - run by the industry for the industry - united the trade and
brought real credibility to the process. Becci Knowles caught up with some of last year‚s winners to
find out how the event has benefitted them and the industry as a whole...
Organised by Datateam Business Media, in association with the BFA, IFRA,
Society of Shoe Fitters and Footwear Today, the Footwear Industry Awards
will be held on the first night of the Moda Footwear Show, Sunday 17th
February 2013 at the National Motorcycle Museum. Following the success of
last year, which was a sell out event, the awards are taking place in this new
venue to enable more people to attend.
Winning a Footwear Industry Award is the ultimate seal of approval – but
it’s also much more than that. Here, key members of the trade explain why
being an award winning brand or retailer is so important and how past
winners have gone on to use the accolade as part of their marketing
strategy. We also discuss why free to enter and voted on awards represent a
true reflection of excellence in the current economic climate and why we
should unite again next month to reward and celebrate the achievements of
our peers and colleagues.
Richard Kottler, Chief Executive, the British Footwear Association
“The UK footwear sector is looking to 2013 with some apprehension, but
with some potentially strong news for it. As we have found in previous
difficult times, the well known resilience of industry leaders will ensure that
most companies will not only survive but will make a positive impact.
“In making their brand statements, they will want to seize on any good
news item that can endorse their plans and intentions, so prizes at
prestigious events like the Footwear Industry Awards will be a hugely helpful
thing to brag about.
“The first Awards last year caught the trade's imagination and with the
improved marketing and category definitions this year, the BFA is confident
that there will be even more support from attendees and voters alike and
that there will be more use made by prize winners of the public
acknowledgment of their success."
Laura West, Secretary, The Society of Shoefitters (and Winner of
Personality of the Year!)
“There is no denying that things are tough, particularly for Independent
Retailers and unless they specialise in some way, it is difficult for them to
retain the loyalty of their customers with so much competition.
“There is no doubt that winning an Award has great kudos among our
own industry as well as with the public. An Award is a seal of approval, an
acknowledgement that you are aiming high. I was delighted to win the
Personality of the Year Award last year and thrilled to be nominated again
this year; I hope the next person to whom I pass the honour will enjoy it as
much as I have.
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• FOOTWEAR TODAY • JANUARY 2013
“Not having a Board of Judges has made these Awards extremely fair, as
personalities involved cannot be accused of bias. I have always sympathised
with the Judges of Awards as it is never an easy job and certain companies
both in supply and retail will always stand out, which is disheartening to
smaller ones or those who are so specialised that they duck under the radar.
“It would be foolish for a company not to trade on their Award win, as it is
a talking point and draws attention to your business.
“My husband represents Garvalin here in the UK and it definitely opened
doors as Best Children's Footwear brand. The company provided their
retailers with a show card to entice the public to take a look too, all of which
worked well.
“No-one has money to squander and every penny counts so the Awards
are affordable to ensure everyone can attend if they wish to. The trade is
divided between fashion, 'normal' footwear and specialised - with most
money being in the fashion segment for mass market, so it is nice to have an
Award event that encompasses all and not just one segment.
“These Awards are recognition of all the good things and a time to
celebrate.”
Award Winning Brands
Dave Watkins, Sales Director, Granger's International – Winner of Best
Below the Ankle Product (now Shoecare and Accessories Brand of the Year)
“It was important in the development of Cherry Blossom Premium
shoecare to gain recognition for our progress over the last two years at last
year’s Awards.
“We were delighted to win our category award, which we have used in all
of our trade presentations this year as we believe it gives us credibility.
“We are supporting the industry dinner again this year as a mark of the
importance we believe it holds to our trade. We will also continue to market
actively our involvement in the Awards going forward.”
Chris Gorrod, Managing Director, Rieker - Winner of Best Customer
Service and Footwear Brand of the Year
“Winning an award, which is voted on by the industry in which you work,
is a wonderful accolade. It illustrates that in whatever capacity you have
won, you have excelled and it has been noticed by the industry, what better
endorsement is there?
“As a past winner of an award, we have used the accolade on our website,
facebook, and twitter page and in our retail shops. Winning an award helps
in these times when there is a lot of choice out in the market place.”
“The UK is one of the few countries that organise such awards and I
personally believe they are very worthwhile to the whole industry. Not only
does it allow suppliers and retailers to network together, more importantly it
rewards those companies and individuals who work tirelessly to drive the
footwear industry and their own business forward.”
Lucinda Merriman, Marketing Manager, Padders – Highly Commended
in Best Men’s Footwear Brand and Winner of Comfort Brand of the Year
“Awards provide essential market research - they are a clear indication
that we are heading in the right direction with both product and service.
We have gone on to use the award on our website and in our literature.
Winning has especially helped our export market.
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AWARDS NEWS
“I would like to see more retailers at the awards to make this a more
balanced networking opportunity. It’s important to support the awards as we
need to raise the profile of the Footwear Industry nationally and
internationally.”
Emma Liptrott, Sales Manager, Shoestring – a brand new nominee and
this year’s Wine Sponsor
“The Footwear Industry Awards are great because they are voted for by
the people. Winning builds trust with customers and suppliers. Being able to
talk about the hard work they have put in and receiving an award is
something to be proud of.
“The awards ceremony represents the perfect way in which to network in
a friendly social environment. No hard selling, just a great way to socialise
whilst gaining knowledge of other retailers, brands and services.
" The trade should support the Footwear Industry Awards.." to ensure
they continue to grow year on year, promoting awareness of all the great
brands and retailers in the industry. Too many of these events fail to the
detriment of future years and generations joining the business – they need
these opportunities to understand the business and network for themselves.
“I hope that the event will show the outstanding companies and brands
that we have to offer. With the current economic climate as it is, we should
be proud of what we have achieved.
“Shoe-String believes events like this are good for the industry, as a
group we can look to the future and only by listening can we offer what the
retailer needs.”
Nigel Hamilton, Managing Director of Bishops, Winner of Best Men’s
Independent Retailer added: “We are really enthusiastic about the
Footwear Industry Awards, they are an indispensible part of the industry,
bringing credibility and giving everybody a sense of where they are at in the
marketplace – we are booking our tickets today!”
Celebrating award winning brands, retailers, people and services
The Footwear Industry Awards is a not-be missed-event.
With only a few weeks to go tickets are selling fast, so please call
Events Executive Sam Baughan on 07733 042104 to discuss your
requirements, or drop her an email at [email protected]
For sponsorship opportunities speak to Sue Wiseman call 01622 699185 or email [email protected]
As the official publication for the Awards, we will publish an exclusive
review in the March issue packed full of winner’s comments and pictures.
We look forward to seeing you at the event!
Awards Category Sponsors
Independent Children's Footwear
Retailer of the Year
Independent Ladies Footwear
Award Winning Retailers
Commenting at the 2012 event, Adam Lumb, of Best Ladies
Independent Retailer, Friary Shoes said: “We felt fantastic to receive the
award and were pleased that the footwear industry had voted strongly for
us across two categories. Next year we’re going to aim for a clean sweep
across all the independent categories.”
John Meek, of Best E-tailer Edward Meeks added: “I am absolutely
delighted to have won the award and am proudly displaying the fact on our
homepage. Our internet business continues to grow from strength to
strength which is a great help in such difficult trading conditions.”
Charles Clinkard of Best Multiple Retailer, Charles Clinkard said:
“We were delighted to win the award for Best Multiple retailer as the votes
were from people in the industry who know how hard the team at Clinkard’s
work to offer a great level of service and selection of quality footwear. It is
great recognition for the team that we have won and I would like to thank
those people from the trade who kindly voted for us.”
'The Platinum Shoe' Award
Best Use of Technology
Footwear Brand of the Year
Champagne Reception Sponsor
Independent Men's Footwear
Leader in Customer Service
11 months on….
Errol Bayram, Managing Director, Pares Footwear, Winner of Best
Children’s Retailer told me: “People are shopping by brands more now
than ever before; there are so many that if you don’t have that added
symbol of trust, you are not going to get the sales. Being an award winning
brand definitely gives you the edge.
“We were delighted with our award last year as it provides confidence to
the team and to the customer, as it shows that we are an established retailer
that has credence. Our existing customers already know this, but it’s
particularly important for new customers as it gives them a sense of safety.
We have been rotating the award around each of our three stores and have
posters up in all of them.
“The Footwear Industry Awards are so important. It’s nice to meet with
everybody and see what they are doing. You get more from an event like
this than a trade show, as sitting down to dinner you have longer to talk and
can speak more generally about where you are heading and what the
challenges are.
“The important thing about the Footwear Industry Awards is getting
everyone together - not just the select few - the more people get involved
the more important it will become.”
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Wine Sponsor
The official publication of the
Footwear Industry Awards
Supported by:
Tamaris_fp_Jan13:Tamaris_fp_Jan13 20/12/2012 17:50 Page 1
NEWS
Keep Feet Fit By Cheryl Taylor
The Society of Shoe Fitters has announced that it will be launching
National Shoe Fitting Week under the banner Keep Feet ‘Fit’ on March 25th
2013. The SSF, which operates on a non-profit basis, wants to raise national
awareness of importance well-fitting footwear and the vital service
independent shoe retailers provide to the public.
The Society’s Secretary, Laura West, explains “If everyone working in shoe
shops trained to become professional Shoe Fitters we could save the NHS
thousands of pounds over the coming years, as our members already do in a
small way, if Government would simply realise the importance of people’s
feet in relation to their entire physiology and well-being. Footwear is treated
as an accessory, but it is vitally important and the only item of clothing that
can seriously damage your health in the long term.
“Online footwear purchase for children particularly is irresponsible as
there is no standardisation of shoe sizing and no two pairs of feet are the
same. Parents think they are doing the right thing having feet measured and
then try to buy cheaper than the shop that measured them, what they don’t
realise is that all gauges are calibrated differently and the size the gauge
says is merely a starting point to a qualified or experienced shoe fitter. A
gauge won’t tell you if a child has a high or low ankle bone, high or low
instep, flaccid or rigid feet, the start of a bunion or flat feet…the list is long
and is taken into account by a professional.”
The SSF is concerned that the number of independent shoe shops will
continue to decline, which will have a knock on effect for many of the
footwear brands (both children and adults) that supply them and depend
upon them as the main showroom for their goods. And, the more people are
encouraged to shop online and fit their own children, the less likely they are
to go to a quality shop and have their children’s shoes foot health assessed
and shoes fitted correctly.
The Clarks brand has continued to grow and develop internationally, but
not all brands could, or can, afford to do likewise. If independent shoe shops
are scarce, then the fashion high street stores and supermarkets are likely to
take over (as they are already doing to some extent), and eventually will only
want their ‘own label’, reducing the number of brands available – no point
making shoes if there is no-one to sell to! This reduces the shoe fitting skill
base, the very people who give FREE advice at point of sale, i.e. the fitter.
“We all know banks can help the most, but there are ways manufacturers
can help to make business easier and drive footfall into their stockists”,
advises Laura. “Keep some in-stock available, offer smaller pack sizes, agree
individual credit terms, incentivise assisted promotions, don’t go into ‘Sale’
too early, do not offer the same product you’ve sold your retailer cheaper
online… these are just a few ways that manufacturers can help.
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“In turn, independent retailers need to communicate their concerns and
ideas, share business plans, keep promotions fresh etc. This is not a vast
industry despite the number of shoes sold in the U.K. and if we don’t act now
to help our independents it will be smaller still and far worse for everyone.!”
“Now, is the time for the government to help the real footwear industry to
work together to ensure a future for shoe fitting and independent shops.
This has been a mighty industry with a skill base second to none, but
gradually it has been eroded by get-rich-quick business managers, incentives
for factories to close and move production overseas, and the lure of cutting
out the middle man to sell online”.
There are also moves afoot to create a petition about the importance of
shoe fitting, which if enough people sign, can be handed to Downing Street.
As Laura West points out, “it is perfectly possible to study shoe design and
technology at university, but the most important part of a shoe is the fitting
which is ignored. There is currently no legal obligation for anyone selling
footwear to know anything about feet or fitting, but there is a moral
obligation, which is why our members are so valuable to the country.
“We are in our 53rd year of assisting the trade and public, but we need
help and unless we can carry on the skill base, it will be lost for ever, the
health of the British public will suffer and it could end up costing the NHS
millions of pounds of taxpayers’ money. Every shop should have at least one
Qualified Shoe Fitter and every website selling children’s footwear should be
made to carry a prominent Government Health Warning advising parents to
have feet assessed professionally” says West.
Membership of the SSF is by qualification only and includes a 5-10 month
course, (or entrance examination for shoe fitters with 5 years or more
experience). Their courses cover everything from anatomy and problem
feet, to gauges, shoe sizing, construction methods, materials, right through
to customer care. They are primarily distance learning with hands-on
workshops at the Society of Chiropodists & Podiatrists in London and a shoe
factory. Monies raised provides a helpful website, free helpline and foot
health education material.
“We all need to help one another to avoid the marginalisation of our
trade, so power to the independents, their suppliers and qualified shoefitters for 2013. We hope the public will support Keep Feet ‘Fit’ - National
Shoe Fitting Week and by supporting their local shoe shop – use it or lose it”
says Laura West.
Tel: +44 (0)1953 851171
www.shoefitters-uk.org
Southern UK David Palmer 07767 201461
Central UK Stephen Smith 01933 679001
Northern UK and Ireland David Bailey 07831 463687
BFA NEWS
BFA launches new brand
development initiative
Young managers ‘graduate’ in BFA
technical management programme
BFA-Graduates
Richard Kottler,
CEO BFA
The British Footwear Association (BFA) has launched the Accelerated
Development Programme (ADP). The ADP is a targeted extension of the
popular Mentoring Programme and has been designed to assist in raising
the level of success for a small group of up-and-coming footwear brands.
After a rigorous assessment procedure the companies identified to be the
first participants in this innovative scheme are:
• Beyond Skin
• Joanne Stoker
• Laidback London
• Northern Cobbler
• Zoe Lee
The BFA will provide each company with its full range of support services
but, in addition, will match each company with an experienced, trained mentor
drawn from a pool of senior and respected executives from the industry.
The mentors will work with participating companies for a year. The main
aim is to assist in raising the level of profitable growth for the business while
laying the foundation for a successful and sustainable future.
Richard Kottler, Chief Executive of the BFA commented “This
breakthrough programme consolidates and extends the BFA’s commitment
to helping companies in their early stages of development, and to assist
them in establishing themselves as well known international brands.
We have been fortunate in being able to call on the experience and time of a
number of highly respected industry figures, all of whom agreed to go
through a specially designed training course on mentoring techniquesand
skills, specific to the industry.
At a special ceremony held at the offices of the British Footwear
Association (BFA) last week, six young managers from the footwear industry
received their Certificates for completing the BFA Foundation Course in
Footwear Technology. Richard Kottler, Chief Executive of the BFA, presented
the Certificates.
This followed a similar event at Clarks head office. The 8 graduates were
the first Clarks employees to start the course and over a two year period
attended 45 hours’ worth of lectures internally, alongside two external
courses – a 5 day shoemaking course and 2 day leather course.
Melissa Potter and Richard Kottler met with the group following the
completion of the course, to understand what the group had learnt
throughout the training and how this had improved their understanding of
the business.
Melissa presented each person with a custom designed trophy that had
been 3D printed in-house to mark the occasion and Richard presented the
final BFA Certificate.
Kottler commented “in all, a total of 28 trainees from ten companies
took part in some or all of the programme, which has rapidly established
itself as a respected industry standard and which is going a long way to
correcting the biggest skills shortage in the industry – that of qualified
technical managers.
“We are looking forward to launching the 2013 programme early next
year, and are confident that we continue to have the enthusiastic support of
the industry for this important contribution to adding skills and expertise to
future managers in it.
Everyone involved is really looking forward to making this first edition of
the programme a successful and powerful one.”
British Footwear Association Ltd
Tel: +44 (0) 1933 229005
Web: www.britishfootwearassociation.co.uk
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Clarks-Graduates
Exclusive Distributors: H B Shoes Ltd, Fosse Way, Syston LE7 1NL
Tel: 44 1162 605043 [email protected]
www.hbshoes.co.uk
PRIMA SOLUTIONS
Footwear IT Specialists
______________________________
PrimaNet is the specialist mulchannel business system
designed specifically to meet the unique needs of the
footwear, clothing and accessories marketplace.
The Prima ethos is simple – by really understanding the
business requirements and issues faced by each
customer, we can work together to design praccal, low
risk soluons that add real value.
Now in its 22nd year, Prima has enjoyed many successful
partnerships with leading footwear companies such as
Loake Bros, Church’s, Edward Green, Startrite, Van Dal,
Cheaney, One Small Step One Giant Leap, Barker Shoes,
Terra Plana and Dubarry of Ireland.
“The system is a perfect fit for a mulchannel footwear
business such as ours, and Prima’s reputaon in the
industry is second to none.”
www.primasoluons.co.uk
EDITOR’S CHOICE
Children’s Footwear
Compass Footwear
Garvalin
Instock available now 121663A
Trade price: £27.75 - RRP £55 (sizes 24x30)
£29.67 - RRP: £60 (sizes 31x35)
Pediped
Instock - Harper Fuchsia Flex.
This waterproof fashion snow
boot features a front zipper,
rugged sole, Flex Fit System and
is temperature tested at -20
degrees Celsius.
Trade price: £24.95
SS13 - Mercury Grey, Red Flex. This Lightweight and flexible
price-point trainer is machine washable and features the Flex
Fit System, arch support and a gift with purchase for children.
SS13 132761 SS13
Trade price: £12.25 - RRP: £26,50
Agatha Ruiz De La Prada
132932A SS13
Trade price: £18.67 - RRP £37.50 (sizes 24x30)
and £19.67 - RRP: £40 (sizes 31x35)
AW13 - Charleston Navy Grip 'n' Go. This flexible toddler
shoe, looks great with denim and provides excellent toe
protection and a supportive collar.
Contact: Matt Wright:
Tel. 07703856072
www.pediped.com
Biomecanics
132151A
Trade price: £19.90 - RRP £40 (sizes 22x28 )
and Trade price: £21.10 - RRP: £42.50 (sizes 29x32)
Contact:
Nick West
> 14
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EDITOR’S CHOICE
Children’s Footwear
Ricosta
Petasil
Bonnie.
Trade price: £22.00 - £24.00 / RRP: £44.00 - £48.00
A back to school classic. The pretty flower detailing makes it
popular with children, whilst Mum is guaranteed an excellent fit
with the security of the best leather and a Velcro™ strap.
BEAT ref: 96206-096
Fashionable, fully adjustable water sandal for the boys with
fluorescent detail. Available in Black, blue and Grey. Size: 25-40
Trade Price: £20.30 - £25.80 RRP £41.00 - £52.00
Franco.
Trade price: £24.00 - £27.00 / RRP: £48.00 - £54.00
This popular shoe with trainer styling is exceedingly
comfortable and hard wearing with the bumper toe for added
protection. Laces and Velcro™ strap.
KODI ref: 12243-154
From Pepino range, “Kodi” is a soft, light, flexible first shoe with
natural rubber sole designed to aid those early steps. Size: 18-23
Trade Price: £22.10 - RRP: £44.00
Everest.
Trade price: £24.00 - £25.00 / RRP: £48.00 - £50.00
This is one of the bestselling back to school shoes and for
S/S 2013 it’s also available in fun and funky colours. The brogue
detail will make it a must have for all style conscious youngsters.
NIPPY ref: 25204-350
The soft leather upper is directly moulded onto the PU sole unit
creating an exceptionally light first shoe. Scuff resistant toe.
Available in a variety of bright colours, 2 Blue’s, Rose pink, Red,
Green and White. Size: 20-28.
Trade Price: £20.70 - RRP: £42.00
Contact:
[email protected]
Tel: 01604 876800 www.petasilkidsshoes.com
Umi
Karolina: These sweet daisy-studded
sandals are made from water-friendly
materials including a man-made upper as
well as a neoprene and microfiber lining
with high-traction outsoles.
Trade price: £16 - RRP: £32
LILLA ref: 81226-330
Pretty, heart & gem detailed bar shoe for Girls; Lilla is available
in plain leather or Nubuck in a variety of colours: Blues’, Pinks’,
red and white. Size: 25-35.
Trade Price: £22.10 - £25.80 - RRP: £44.00 - £52.00
Anthony Freer,
Tel: +44 (0)116 259 7427
www.ricosta.com
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Zander: Built from leather, mesh and
man-made lining this shoe features a
high, thick outsole.
Trade price: £17.50 - RRP: £35
Cassie: Gorgeous red patent mary jane
is perfect for school or party wear.
Trade price: £18.50 - Retail: £37.00
Emily West
[email protected]
GDS PREVIEW
GDS
international event
for shoes & accessories
Düsseldorf, Germany, 13 to 15 March 2013
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Bring it on GDS:
Many Exciting Labels and a Wide-Ranging Supporting
Programme promise a Successful Trade Fair
rom 13 to 15 March 2013 that time will
have come around again: GDS will be
inviting the international shoe sector
to meet in Düsseldorf. On offer here:
collections presented by over 800
exhibitors from throughout the world, a
compact supporting programme featuring
lots of seminars and trend lectures, unique
fashion shows and a redesigned children’s
segment. Also running in parallel with GDS
once again will be GLOBAL SHOES – with
some 300 exhibitors showcasing a wide
range of shoes and leather goods for the
volume market.
F
Exciting New Labels at GDS
Whether it is upper style, essential or urban –
GDS presents the entire spectrum of shoes and
bags for the 2013/14 Autumn/Winter order
season. As well as many new things to discover:
for instance, the shoe collection by star designer
Michael Kors, the sub-line See by Chloe from
French luxury label Chloé or styles care of famous
Dutch designer Hester van Eeghen.
Her extraordinary shoes and bags stand for quirky
geometry and a variety of colour. Also on show:
US sneaker brand Pastry founded in 2007 by
sisters Angela and Vanessa Simmons (of Run's
house and Daddy’s Girls fame) and daughters of
Joey "Rev Run" Simmons (Run DMC).
Also celebrating their premieres here is the shoe
collection from early Lagerfeld muse Inès de la
Fressange, those famous sheepskin boots from
Australia Luxe Collective, Panara’s men’s shoe
collection or the trendy shoe and accessories
label Redo Your Shoe. As this name suggests,
here you can combine your shoes with little
accessories thereby creating ever new styles.
In the S/Know - Design Attack with
the Motto "Snow TV"
Design Attack is the trendy area for hip and
trendy products. About one hundred designers
and young entrepreneurs will be showcasing their
unusual collections here. The motto for this the
18th edition of Design Attack reads "Snow TV".
The entire area will be transformed here into a
huge television studio. There will be cameras and
floodlights everywhere. Monitors will be
suspended on the walls and will screen little clips,
test cards or just typical snowy TV images.
HDS Awards
Facelift for kidwalk
Also promising bags of inspiration is GDS’ large
children’s shoe segment located in Hall 7a. This is
home to kidwalk – which will be presented at the
forthcoming GDS in a refreshingly new look.
The stand’s concept and the kidwalk Lounge have
both undergone a total revamp. The high-quality
design makes for an inviting and communicative
atmosphere. Overall at GDS some 180 children’s
shoe collections will be on show, including the
likes of Richter, Däumling, Pinocchio van Hilst,
Falc/ Naturino, Bisgaard, Cherie, clic! And Primigi.
Newcomers include New Swing from Italy, Cuquito
and Leon Postigo from Spain, My Sweet Shoes
from the Netherlands and Emel from Poland.
Collections from Canada and Israel are also to
feature for the first time now with the brands
Beeko/Top Winner and Papaya.
The mobile web theme will be continued this
time and deepened further with new aspects.
The Wellness Roundtable at the forthcoming GDS
will focus on the topic of “Classis, Comfort, Cold
Coffee... Ways out of the Comfy Shoe Trap”.
In addition to your favourite trend lectures
Nicoline van Enter from the Dutch design school
SLEM will be highlighting the topic of comfort
shoes in a separate seminar block. Overall, three
seminars are planned, focusing on current and
successful examples.
In parallel with the speakers’ corner GDS will also
present its trends for the 2013/14 Autumn/Winter
season. It will provide guidance and run like a
common theme through the unique fashion shows
and trend installations featured in the halls.
Supporting Programme with Fashion
Shows and Seminars
The supporting programme at the forthcoming
GDS will once again pick up on a variety of topics
providing trade visitors with compact information.
Daily in speakers’ corner there will be a wide
range of seminars on offer. In focus here will be
the key trends for Autumn/Winter 2013/14 as well
as new ideas and approaches to topics relevant to
the sector. These include Modeurop’s Fashion
Forecast lecture featuring Marga Indra Heide or
an Order Info event for the 2013/14
Autumn/Winter season.
At the forthcoming GDS HDS will be in a
celebratory mood. This year the Federal
Association of the German Footwear and Leather
Goods Industry will be presenting its awards the
“German Shoe Prize“ and the “HDS Junior
Award”. Furthermore, a shoe-focused celebrity
will once again be voted Shoe-Wearer of the Year.
All activities related to GDS
and GLOBAL SHOES
can be found online at:
www.gds-online.com
www.globalshoes-online.com
JANUARY 2013
• FOOTWEAR TODAY • 17
FOOTWEAR FOCUS ROAD TEST
Hayo, Hayo, it’s off to hike we go!
Henry Harington “Walks Through Life in Comfort” with Hayo waterproof boots by Waldläufer.
M
any of the hiking boots on the market have
all the attributes you would expect from a
good hiking boot: they are solid, robust,
waterproof, hard wearing and smart to
look at. But some, like the Hayo waterproof boot
from Waldlaufer, can help change the way one
looks at what is really, really needed for most
people when they don a pair of boots for a hike.
I live in the country and most of the country
folk hereabouts have cars. That sounds like
stating the obvious but most of them have cars
rather than four wheel drive trucks that are
appropriately called “Chelsea Tractors” as it is in
the heart of the capital’s plushest suburb that
they seem to congregate – not in the countryside.
My neighbours use their cars to ferry dogs,
riding gear, sheep, bales of hay or straw.
Their cars wouldn’t fetch a premium on the
AutoTrader website as they are mucky and dented
and, frankly, marginally roadworthy – but they are
certainly off roadworthy and can be seen
bouncing around fields carrying guns for shooting
or finding a missing calf.
Yes, they do get stuck and struggle when we
have snow and ice but in those extremes they get
the tractor to haul the car out of the mud or hedge
if that is where it ended up after sliding on the ice.
Up on Dartmoor in midwinter without a fourwheel drive you are stuck, its hilly and icy – a
friend of mine’s father used to be the local doctor
and could only reach his patients on horseback
with the horse shod with snowshoes – the equine
equivalent of a 4X4.
18
Many of the boots I have tried have been over
engineered for most people’s use: most people
keep a pair of hiking boots in their boot – their car
boot. And on high days and holidays they can be
seen in the parking area of well-known beauty spots
perched on the lip of their boot (their car boot –
English can be a confusing language) wearing their
cagoules, pulling on their hiking boots. They will
amble along the well-maintained paths, pop into the
café for a cup of tea and put their hiking boots back
in the car boot for the next outing.
They don’t need 4X4 shoes. They are not
trudging through mud or yomping over the
moors. They simply don’t want to get their normal
shoes and their cars muddy. They would be better
with something comfortable and serviceable and
waterproof. Enter Waldlaufer. Their stylish Hayo
waterproof boots are just ideal for hikers. I’m not
saying they don’t have the attributes of the hunky
chunky boots, but they live up to Waldlaufer’s
slogan, “Walk Through Life in Comfort”.
No, I’d never heard of them either, but they
admit they have kept their light hidden under a
bushel: they claim to be one of Europe’s best-kept
secrets. But, producing handcrafted footwear with
a comfortable fit since 1960 and by combining
proven lasts, the finest leathers, and the highest
quality components, they now have annual
production exceeding one million pairs, in a
product range that covers loafers, technical
walking shoes, waterproof hikers, and even
pumps, so one of Europe’s best kept footwear
secrets is out.
Waldlaufer say the secret of the comfort in
their shoes is custom designed lasts, the provision
of extra volume in the toe box while contouring to
hold the midfoot and heel. They combine this with
multiple density soles for increased flexibility
combined with maximum midfoot stability.
Finally, they offer removable footbeds with arch
and metatarsal support and firm counters for
increased heel stability. It seems not only is the
secret out, but they have spilled the beans on the
recipe too!
We are not supposed to stereotype people
nowadays but one can be forgiven if it is done in a
positive way. German thoroughness shows
through the Hayo boot down to the metal rings in
the shoe box that makes it easier for shop
assistants in shoe shops to reach for the
Waldlaufer boxes in a stack of shoe boxes. Then,
rather than waste the space on the bottom of the
shoe box they have a handy guide comparing the
shoe sizes in Europe, the UK and US.
Description:
• Waldläufer Schufabrik Hayo 415900
• A waterproof stylish wide-fitting boot
with removable insole
• Nubuck black/brown
• Trade Price £38.50 - Retail £99.95
Contact:
Tel: 01706 828799
Mephisto_fp_Jan13:Mephisto_fp_Jan13 11/01/2013 16:49 Page 1
EDITOR’S CHOICE
Best in Ladies Boots
Nero Giardini
Aetrex
Essence™ Fashion Comfort Collection
Style: Victoria (EB50) Stylish ankle boot.
Sizes: 5-11 (inc. half sizes), Widths: B, D.
Trade Price: US$80.00 - RRP: US$169.95
Style 7813
Calf Leather, Rubber sole, 70mm heel.
Trade Price: £53 - Retail: £120-145
Style 7894D/101
Knee high lace up suede boot.
Trade Price: £67
Retail between: £155 - 179
Style: Chelsea (EB91) Tall riding boot.
Sizes: 5-11 (inc.half sizes). Widths: B, D
Trade Price: US$95.00 - RRP: US$199.95
www.aetrex.com
Contact: [email protected]
Tel: 0207 9377618
Vitti Love
Waldläufer
Tan calf ankle boot with a leather lining.
Trade price: £36.50 - RRP: £110.
Contact: Martin Ward:
Tel: 07778 595508
e: [email protected]
Style: Hamara No 597804.
Trade £41.00 - RRP £99.95.
Warm-lined, side zip wide-fitting boot
with cleated sole in satin mocca leather.
Style: Katja No 601805.
Trade £41.00 - RRP £99.95.
Sporty wide-fitting boot, in
leather/nubuck combination with knit.
Mjus
With all of the Mjus collection they use featured leathers that
have an antique/burnished finished to them.They appeal to all
ages and with the supple finish of the boots are as comfortable
as they are stylish!
Contact: Rosemary
Tel: 01706 828799
Teva
185306 – £64 / £160
78210 - £54 / £135
Contact: Crosby Shoe Agencies
M: 079 3564 8070 Tel: 01244 900967
E: [email protected]
www.crosbyshoeagencies.co.uk
20
Style: Jordanelle: T.I.D.E. GRIP. White Spider
Rubber sole and nylon shank keeps the foot
stable and in control. T.I.D.E. HYDRO.
Waterproof upper materials can handle
getting wet. Seam sealed to keep you dry.
T.I.D.E COMFORT MSuper light EVA foam is waterproof and
insulative to keep you warm and dry. Removable boot liner.
Trade price £50 RRP: £110.
Contact:
Tel: 0808 234 2388
Paul Green
Romika
Style: Fiona 02 Trade Price: £41.25
RRP: £89.99. Lightweight, flexible PU
soles with removable footbeds. The
combination of the underfoot comfort and
soft Italian interest leather uppers offers
the ultimate in everyday comfort for the
Autumn season.
Style: Alsaka 07 Trade price: £55 RRP:
£120 New collection of Top Dry Tex boots.
With subtle, stylish high tech materials
make these wind and waterproof boots eye
catchers with the glam factor!
Contact:
Tel. 01603 307860
email: [email protected]
Style 7312/14 Trade price: £92.00 RRP £230
– Spanish rider style boot in super soft saddle
leather with multiple width adjustment
Style 1905/41 Trade price: £57.50
RRP £150 – Chic shoe boot with fur
effect trim
Contact:
[email protected]
cell: ++ 44 7974 816166
Tel: ++ 44 1604 686 800
Josef Seibel
West Midland Shoe Company
Earth Spirit
Style: Palm Beach. Calf leather uppers.
TPR, hard wearing and flexible soles with Gelron
2000 memory foam insoles.
Trade price: £33.95 - SRP: £100.00
Adesso
Style A1639 – Red lace up wedge boot. This rich
red suede lace-up boot has a comfortable
wedge and cosy fur lining.
Trade price: £39.95 - SRP: £89.99 to £99.99
Contact:
Tel: 01889 561790
El Naturlista
Style: N813 Slim neat wedge long leg boot.
Trade Price: £64.00 - RRP: £160.00
Style: N410 Dress / Casual Square heel ankle boot
produced in leather.
Trade Price: £52.00 - RRP: £130.00
Tel: 01455 203222
[email protected]
Style: Olga 02
Trade Price: £36.66. RRP£79.99
The wedge continues with an updated
sporty influenced design! The combination of rich Italian
leather, ultra comfort and distinctive Josef Seibel handwriting
makes these essential everyday wear for the Autumn season.
Style: Sandra 04
Trade Price: £41.25 RRP: £89.99
With warm linings, faux fur trims, soft
Italian leather uppers and a flexible, hard
wearing outsole these boots are perfect for
braving the elements on cold winter days!
Contact:
[email protected]
Tel. 01603 307860
Gerry Weber
Style G14003 Trade Price: £39.58 RRP £95.
Imaginative, feminine, glove-soft nubuck
leather and fleecy cuffs offers a super-sexy
“Clean Chic” look which is right for the season!
Style GK10001 Trade Price: £39.58 £95.
Cowboy and Western inspirations give these boots their
casual look. High quality leather with a two-tone finish,
punching and beautiful autumn colour make this boot
an indispensable fashion must-have.
[email protected]
Tel: 01603 307860
JANUARY 2013
A Brand On The Move
With over 100 new doors on board
for SS13, the Las Vegas-based brand pediped has
defied the economic climate and significantly
grown their distribution network for the
forthcoming season. The combination of styling,
price and flexibility when ordering is the key to
their success.
pediped’s user friendly
Retailer Portal
will help you to
restock in
With a base margin of 2.1 and an average
cost price of just £18, the proposal is an attractive
one in a difficult trading environment.
2-3 days
Loose Stock Ordering No Minimums
size: 0-6 months - 18-24 months
size: EU 19 - 23 (UK 3.5 - 6 kids)
New UK Sales Director, Matt Wright, is
delighted with the pre-order season:
“I’m so happy with the response to the SS13
range, the quality of the new account base
is excellent. These are experienced and
well respected retailers who have seen the
potential with pediped. They have been
very complimentary of the styling, price
and flexibility when placing the order,
and pediped will support them in every
way possible. We are all looking forward to
seeing the stock delivered and I’m positive
the new accounts will be delighted with
the product quality and fast replenishment
service we can provide.”
MODA
pediped will be presenting their
SS13 and AW13 ranges at MODA on
Stand S28
stand S28 and will also have the new
Brian James collection on display. Contact Matt
Wright for more information on 07703 856072 or
[email protected]
size: EU 20 - 36 (UK 4 kids - 3.5 youth)
There is a demand for a price point
athletic shoe in the UK market and pediped
has developed a lightweight, machine
washable and flexible product to fill this
gap. It is an ideal “secondary purchase”
for parents looking to buy a trainer when
school shoe shopping.
The athletic shoes also feature
pediped’s Flex Ft System™, allowing staff to
adapt the fit on the shop floor. These shoes
also have premium POS displays for slat
walls, shelves or window displays.
Managing partner Rudy Glocker stated:
Autumn/Winter 2013
AW13 will see the first UK specific
collection delivered into the market.
pediped has taken guidence from retailers
and their new Sales Director to create
everyday casuals in tonal commercial
colourways, new waterproof lines and a
debut school range.
“We know the importance of Back-toSchool in the UK and have had a school
range in mind for a while now. pediped is
set up perfectly for a school proposition.
Our Flex Fit SystemTM allows staff to change
the fit of the shoe on the shop floor. We use
dyed-through leathers, flexible soles and
ultra-durable materials to handle everyday
wear. This combined with our loose stock
ordering and super-fast reorder service is
a unique alternative to the other leading
school brands.”
A Whole New Class
pediped school shoes
pediped has an affiliation
with the Society of Shoe
Fitters. With an outstanding
collection of awards from
U.S podiatrists and doctors the
brand also wanted to have recognition in the
UK market for their foot health platform and
dedication to fit.
The Society of Shoe Fitters are delighted
to welcome U.S. brand pediped as
Associate Members. Associate membership is
purely by invitation. The quality of the footwear
and customer services are extremely important
factors in choosing our Associate Members, all
of whom respect the aims and objectives of our
organisation and skilled membership. Knowing
that Matt Wright will be heading the brand in
the U.K. gives the brand even greater kudos,
as Matt is well known for his friendly,
professional and personal service.
- Laura West (Secretary, Society of Shoe Fitters).
Benefits of pediped
Flex Fit System™
Dyed-through Leathers
Durable and Flexible Uppers
Built In Arch Support
Removable Footbeds
for Orthotics
Non-marking Soles
Society of Shoefitters Affiliated
Loose Stock Ordering
2-3 Day Reorder Service Via FedEx
No Minimums Per Style
5% Discount on Pre-order
Brian James Footwear
After countless requests from retailers and consumers, pediped
founder Angela Edgeworth created Brian James™, her debut women’s
collection. Launching in Spring/Summer 2013, Brian James embraces
the same level of comfort, quality and style that sets pediped apart. The
SS13 collection offers a range of sandals and ballet flats that feature
all-leather uppers, leather linings, memory foam footbeds and soft,
flexible soles. Visit www.brianjamesfootwear.com.
STRAP
Footwear Retailer of the month
Cheryl Taylor talks to Nadia Arden-Scott of ShuZu
Q&A:
Name: Nadia Arden-Scott
Shop: ShuZu
Brands: Start-rite, Ricosta, Superfit, Hush Puppies,
Timberland, Geox, Skechers, Vans, Toughees
Home town: Farnborough, Hampshire
Family: Husband Chris, a son and a daughter
1. How did you get into footwear? Tell us about your background and
your current business?
My background is catering, but very much the customer service side.
I have always been a people person and I have always loved kids! Chris also
started in catering, but as it turns out his great grandfather’s family was in
shoes (Shortland Shoes – which still exists in Cobham, Surrey) and they
owned several shoe shops in and around the Woking area.
There was a need in our area for a good quality shoe shop offering
more choice.
24
2. Where are your premises located and how many people do you
employ? Do you have a high turnover of staff? Tell us about your
shop(s), the local area, your customers and their requirements?
We have two shops, Farnborough, Hampshire and Knaphill, Woking.
The shops are in secondary shopping high streets, great for the local
community and not lost in big shopping centres. Both shops are nearby local
schools and uniform shops; we also have free or very cheap parking, which
is very important.
Our customers vary from those looking for fashionable footwear to those
with medical needs. We are recommended by local hospitals, podiatrists and
childrens’ centres as we cater for children with orthotics, splints or other
requirements. We have two full time and three part-time staff, turnover is
low and it’s mainly the part-time students that we lose as they move on, but
they often come back to work over the back to school period.
3. Do you employ a qualified Shoe fitter?
Our full-time staff members have recently completed the Society of Shoe
Fitter’s course, which is a great investment as people are our greatest asset.
The SSF qualification makes them feel empowered with knowledge and able
to give the best service.
4. Do you have an online shop/website and do you use social networking
for business?
No online shop at the moment, but we have just started to look into it, it’s
a double edge sword as we are very committed to fitting and this cannot be
done online. We have a Facebook page which is becoming more popular and
this will probably lead to Twitter!
5. How are you finding the footwear market currently?
It’s variable, but better than we expected, the weather always has such an
impact which is out of our control. However, we give an excellent service and
our customer loyalty is very high. Back to School was a slow start, but
picked up and was very good.
6. What’s selling well? Any particular trends? Which are your best
selling footwear brands – and why?
School shoes always sell well as they are needed! Vans did very well this
year, as they have been the trend, Superfit and Ricosta are always very
popular, as they are waterproof and robust. Start-rite is a traditional
favourite and does very well too.
7. Does your shop sell other items besides footwear, bags, gloves, tights,
socks, below the ankle products?
We sell a small selection of reasonable priced kids gifts/toys , lunch bags,
Kidorable raincoats and umbrellas
8. Any difficulties/problems? In the same boat as others with poor
summer weather so low sales on sandals.
We are always astounded by the lack of knowledge parents have about
feet and more so that they don’t notice or check their kid’s feet for
problems. Parents that allow their children to use their shoes as brakes and
then complain that the shoe is at fault!
9. Any tips on stock offers, novel ideas for clearing lines or advice for
independent shoe retailers who might be feeling the pinch?
Just be careful buying in the first place and if you’re not sure don’t buy it.
10. What is your favourite men’s footwear brand/manufacturer – ditto
ladies/children’s brand – and why?
They are all great, but Ricosta is definitely a staff favourite followed
closely by Superfit as they are so durable, quality is fantastic, great styles
and I personally like the fact they are made in the EU.
11. How do you select your products – which criteria do you use / what
are your customers looking for?
Historically what works and what has been popular, but we listen to our
customers what they want to see. Always look for something a bit different
as that is what our customers expect from us, but also quality and value too.
12. Which footwear/fashion shows do you attend, how do you rate them?
We have been to Moda, but don’t have the time to go every year. It is good
to go every now and again to see what brands are out there and what the
trends are likely to be.
13. Do you have a favourite footwear agent?
Ooh tough one to answer! They are all really good, have worked with Mark
from Ricosta and Marcus from Superfit the longest so obviously have a
really good relationship with them, and I have a great rapport with Tony
from Skechers
14. Have you always had a passion for footwear?
Who doesn’t have a passion for footwear!! However, I am passionate
about foot health and well fitted shoes. How many pairs of shoes do you
own? I can’t say my husband will be reading this!
15. Do you have a favourite pair?
I have a real love of boots and I have a pair of Dr Marten knee high wedge
boots, which are the most comfortable boots ever!
16. And, the next step? Any plans for the future, new lines, retail
systems/new technology, etc.?
No major plans apart from updating our website and selling on line.
Recently saw the brand Froddo and am very tempted by them.
ShuZu
Tel: 01252 54 85 85
Web: www.shuzu.co.uk
JANUARY 2013
Footwear_Jan13_p26-27:FOOTWEAR NEW TEMPLAT 10 08 14/01/2013 12:36 Page 26
BEST SELLERS
Best Selling Footwear Brands
November 2012
What the retailers had to say:
“November 2012 turned out a much better month than expected. Overall trade was up by 7% which in current climate is excellent. The number of sales have been down
but the average price per pair has risen to over £80 for the first time. We have done very well with long boots especially Fly London Mjus, Josef Seibel all very serviceable
styles, but with a touch of fashion. Waterproof shoes have done well and our Men’s trade has been excellent for the first time in ages.
“2012 has been the hardest years trade since we started 8 years ago. The seasons have been so short. We had about 6 weeks during March / April which were really good
and slightly longer from the end of September to mid November. Besides these periods it has been a real challenge. We have had to invent new ideas to entice customers
through our doors, whether it be promotions , open evenings , Sunday opening or as a last resort discount. We have had to find ways to keep the till ringing.
“Another area that is causing major problems on the High Street is the retailers discounting on the Internet. Our major brands are very keen not to allow retailers on the
High Street to discount new product, but when it comes to the Internet it’s another story. The only answer you get is “sorry but it’s so hard to police”. I don’t accept this
and although we have 2 websites (Amazon & our own) we never discount. I believe the Internet is a great asset to businesses as long as everybody plays by the same rules.
I have one supplier who has worked tirelessly to stop her brand being discounted and we intend to support that brand going forward.
“Looking forward to 2013, I think the suppliers have got to look at different buying/delivery options. At present the suppliers want the retailer to attend a show in
February and commit to stock that will be delivered in September. When the stock is delivered it arrives all together, very often regardless of the fact the retailer has
requested split deliveries. You also get fur lined boots delivered along with autumn shoes all in August . Then the retailer has probably 6/8 good weeks in which to sell this
mountain of stock. When you get a good selling line you can almost guarantee the supplier won’t have any stock to back it. They want us to commit to stock but won’t do
the same themselves. I firmly believe the way forward for all parties is to return to the old system of 4 seasons. This would split the deliveries keep shops fresh with new
stock arriving throughout the year and help cash flow, which is king . This coupled with suppliers increasing their stock holding would allow the independent retailer to
grow rather than stagnate. I have already found 3 or 4 of my suppliers who are adopting this theory and I will be looking to support them far more than the suppliers who
want the big order early. “ Andrew Marshall , Strolling4Shoes, Cumbria.
“Boots are moving well. There is nothing like a few cold snaps to make people face the fact that it is very probably going to be a cold winter. Sadly it will soon be time to
look at the sale – the ‘big boys’ seem to start their sales earlier and earlier (are they ever out of sale?). We moved ours forward to the day after boxing day (not quite
January) in an effort to compete for that Christmas cash. “ Karen Little, Haswell Shoes, Nuneaton.
26
Footwear_Jan13_p26-27:FOOTWEAR NEW TEMPLAT 10 08 14/01/2013 12:36 Page 27
Top Ladies Footwear Brands
Rieker was the best selling Ladies brand
overall in November 2012 among the
independent UK footwear retailers polled
by Footwear Today Magazine, followed by
Van Dal, Josef Seibel, Fly London and
Lotus.
Top Ladies brands overall
Rieker
Van Dal,
Josef Seibel
Fly London
Lotus
Other highly acclaimed best sellers
included (in alphabetical order):
Ara, Cara, Clarks, Earth Spirit,
Easy B, Gabor, Heavenly Feet, Hotter,
Josef Seibel, Lunar, Marco Tozzi, Mjus,
Padders, Rohde, Romika, Tamaris, UKD,
Waldläufer, Wendel.
Top Ladies Comfort/Casual Shoes
Rieker
Josef Seibel
Hotter
Clarks
Ara, Easy B, Earth Spirit, Ecco, Fit-Flop,
Fly London, Gabor, Geox, HB Shoes,
Heavenly Feet, Hush Puppies, Khrio,
Lotus, Maria Lya, Padders, Riva,
Remonte Dorndorf, Rohde, Skechers,
Softwaves, Waldläufer.
Top Ladies Formal shoes
Van Dal
Gabor
Cara
Ara
Geox, HB Shoes, Hush Puppies, Lotus,
Marco Tozzi, Peter Kaiser, Rieker.
Top Ladies Fashion/Contemporary shoes
(3 clear winners)
Fly London
Clarks
Gabor
Barino, El Naturalista, GRS, Heavenly Feet,
J. Shoes, Marco Tozzi, Mjus, Pikolinos,
Rieker, Riva, Softwaves, Sponge, Susst,
Tamaris, Van Dal, Wonders.
Top Ladies Boots
Josef Seibel
Rieker
Clarks
Fly London
Wonders
Ara, Cara, Earth Spirit, Easy B,
Dubarry, Gabor, Hotter, Hush Puppies,
Lotus, Marco Tozzi, Mjus, Rohde, Romika,
Susst, Waldläufer.
Top Men’s Footwear Brands
According to the indies polled by
Footwear Today, the star performing
men’s footwear brand in November 2012
was Rieker, followed by Josef Seibel,
Loake, Maybury, Clarks.
Top Men’s brands overall
Rieker
Josef Seibel
Maybury
Loake
Clarks
Anatomic Gel, Barassi, Barker,
Cotswold, Easy B, El Naturalista,
Dr. Martens, Geox, Hi-Tec,
Hush Puppies, J. Shoes, John White,
Maybury, Nordikas, Padders, Pikolinos,
Rhode, Skechers, Steptronic,
Waldläufer, UKD
Top Men’s Comfort/Casual Shoes
(3 clear winners)
Josef Seibel
Clarks
Rieker
Ara, Easy B, Ecco, El Naturalista,
Dr. Martens, Dubarry, Hush Puppies,
Mephisto, Merrell, Padders, Pikolinos,
RM Williams, Roamer, Skechers,
Wrangler.
Top Men’s Formal Shoes
Loake
Clarks
Steptronic
Anatomic Gel, Ara, Barker, Cotswold,
Clarks, Dubarry, Easy B, Ecco, Goor,
J. Shoes, Kensington.
Men’s Boots – no clear winners
Highly acclaimed best sellers included
(in alphabetical order):
Anatomic Gel, Bugatti, Caterpillar,
Gardiners, Ecco, Josef Seibel, Loake,
Rieker, Timberland.
Top Children’s Footwear Brands
Start-rite was the number one best-selling
brand across all children’s ranges in
November 2012, among the UK footwear
retailers polled by Footwear Today
Magazine, followed by Clarks, Hush Puppies,
Superfit Legero and Kickers.
Top Children’s brands overall
StartRite
Clarks
Hush Puppies
Superfit Legero
Lelli Kelly
Ecco, Geox, Kickers, Primigi, Ricosta
Top PreWalkers
Clarks
Start-rite
Hush Puppies
Converse, Kickers, UGG
Top Walkers:
Startrite
Clarks
Hush Puppies
Superfit Legero
Lelli Kelly
Ricosta
Top Children’s School Shoes:
StartRite
Clarks
Hush Puppies
Geox
Lelli Kelly
Top Children’s Boots (4 clear winners):
Clarks
Startrite
Hush Puppies
Superfit Legero
(in alphabetical order):
Geox, Hunter, Kickers,
Lelli Kelly, Timberland.
JANUARY 2013
PURE PREVIEW
Pure London Footwear
and Accessories Preview
T
his February will again see the UK’s
largest footwear and accessory offer,
featuring a mass of new, international
and niche brands showcasing their A/W13
collections at London Olympia.
The Footwear Hall will be returning for
another season, housing numerous
first-time exhibitors as well as a variety of
fresh, exciting styles from returning brands.
Scholl will be returning for a third year,
presenting their new collection which focuses
on the versatility and adaptability of both ankle
28
and knee-length boots. Incorporating rich
seasonal colours of lichen, taupe and mocha, a
key range will be ‘Limira’; a refined take on
lace-up ankle boots which will be available in
nubuck and cow leather. After the success of
their spring / summer cork wedge, Scholl will
also be collaborating with prestigious Italian
designers to rework the style into their next
collection. Also returning is Melissa, who will be
articulating their recurrent theme of ‘pop
luxury’ across their extensive range of heels,
pumps, wedges and sandals.
In contrast to winter expectations, Melissa
will be ejecting bursts of colour throughout
their A/W13 collection.
Celebrating their 175th anniversary,
Peter Kaiser’s A/W13 collection is set to be
contemporary and on-trend, featuring new
and innovative designs across their range of
ankle boots, set-back heels, platforms and
slipper-style pumps. The German brand will
match their designs with equally sensational
colours, ranging from warm reds to khaki,
bottle green, striking purple and rich plum.
10th -12th February 2013 London Olympia
Ravel will be adding exquisite finishing
touches to the traditional riding boot and
Chelsea boot, including studs, bows, zips,
metallic tones, velvet trims and baroque
detailing. A key A/W13 piece is their pointed
toe court shoes adorned with metallic bows, as
well as block heels and wedge ankle boots. The
collection will display autumnal palettes such
as oxblood and navy.
Other footwear brands debuting their A/W13
collections at Pure London are; French
Connection, Luxury Rebel, Fly London, French
Sole, Prime Boots, Paco Herrero, Hudson, Moda
In Pelle, Chinese Laundry, Vitti Love, United
Nude, Birkenstock, Unisa, Wonders, Pikolinos,
Lodi, Gadea, Babycham and Bronx.
Joining the footwear brands on the gallery
level will be an eclectic range of accessory
labels, showcasing vast collections of scarves,
jewellery, bags, sunglasses and more.
Esteemed accessory brand Falke will be
debuting at Pure London in February with their
intricate collection of hosiery and socks.
Known for their diverse range of scarves,
Passigatti will be incorporating elements of
knitwear, looped scarves, checked patterns and
florals into their A/W13 collection. Their colour
scheme ranges from soft pastels, to country
colours of mustard and wine, and oriental
bolds such as peony, ruby and gold.
Showcasing their leather designs for the first
time are Zandra Rhodes Handbags, who have
centred their designs upon Zandra’s eccentric,
inimitable style and adventurous detailing.
Ranging from purses to rucksacks, all designs
are finished with delicate stitching, gold trim,
tassels and other stylish touches. Zandra
Rhodes’ collaboration with costume jewellery
designer brand Adele Marie will also be
presented at Pure London, drawing inspiration
from timeless vintage prints and distinctive
designs across a range of necklaces, brooches,
bangles and earrings.
Also focusing on bold detailing is Fiorelli,
whose collection will boast everything from
structured bucket bags to gusseted totes and
elegant clutches. Following three different
themes, Fiorelli will incorporate elements of
century romance and gothic theatre with
structured silhouettes, luxury exotics, textured
layers and geometric elements with block
colouring. Their ‘Hope’ range will retail at £30
with £1 from every sale going towards Cancer
Research UK, with the hope of raising
£100,000. Eel skin handbag specialists Makki
follow a 1950’s theme for their S/S13 collection,
featuring structured shapes that remain
playful with a combination of bright colours
and a new soft cow leather range. Nat & Nin
will also be presenting a colourful S/S13
collection of bags, ranging from mini clutches
to large totes and focusing their attention on
detailing, keeping their ranges feminine with
a mix of soft neutral colours and bright
summer bolds.
First time jewellery exhibitor, Belle & Flo,
have drawn inspiration from strong catwalk
trends this season to create their S/S13
collection which will be presented at Pure
London. The accessories section will also
house the likes of; Tous & Tous Compliments,
Quinton Chadwick, Ruby & Ed, Dyrberg Kern,
Bibi, Twin Stars Sterling, Ubu Bijoux, Ottoman
Hands, Nica Bags, Demi Club, Caths Belgium,
Marco Lev Exim Gloves, Urban Code
Accessories, Santacana Gloves, Kreisicouture
Hats, Sam Ubhi, Pierre Quioc, Yuna, and
Lola Rose.
www.purelondon.com
JANUARY 2013
FOOT HEALTH
Fitting matters.....
By Cheryl Taylor
I
nternational recognition for the Society of Shoe Fitters’ Courses is
growing fast. Two students from China attended the SSF’s last workshop
in November. This follows a report in Footwear Today in July about new
SSF Member, Karen Feltham, who opted to take the Society’s course in
order to be better qualified to sell shoes at her shop in South West France.
One of the first things that excited Rosie Walker-Chen when she moved
from Kent to Taiwan ten years ago was the number of shoe shops. The sheer
variety of shoe styles and colours displayed amazed her. However, some
years down the line, being a new mum to a daughter who had just started to
walk, she was becoming increasingly concerned about the lack of shoe fitting
and the untrained staff working in children’s shoe shops. This included shops
that carry certain European and American well-known brands.
“I was aware that poorly fitted shoes could harm my daughter. As there
are no podiatrists in Taiwan I knew that I had to get correctly fitted shoes
from the start. My worry drove me to the Internet, where I came across the
Society of Shoe Fitters website. I learned that the shoe fitting course was
distance learning and that I could go at my own pace and that finalized the
decision for me to enrol.
“I had no idea how in-depth the course would be and all the different
factors needed to take into consideration to fit shoes. It really isn’t as
straight forward as knowing your size and ordering a pair of shoes on the
internet. The course material is extremely interesting and well laid out in an
easy to understand format. As an adult who hasn’t studied for quite a while,
I was a bit daunted at first, but with my tutor’s guidance and encouragement
I have been able to throw myself in.
Rosie attended two SSF workshops in November 2012. During the last
workshop she studied shoe construction and visited the DB Shoes Factory in
Northampton and commented to “The workshops have been eye-opening as
well as backing up what I have learnt in the course. I’ve realized that even
the shoes that I wear do not fit properly and I have been making do for the
sake of fashion.
“I’m so pleased I made the decision to take the course because I know
now that regardless of where I am in the world, I can fit my daughter’s
shoes. I’m now planning to open my own children’s shoe shop that offers a
professional fitting service. It’s only in the embryonic stages and I have yet
to decide on which brands to carry. But, if I can put a few other mothers’
worries at ease in a country that may or may not be their own and ensure
their children are well shod, I shall be happy.”
“The second workshop of the SSF course kicked off with Adult Shoe
Fitting/Adaptations (The Art of Shoe Fitting). For me, being tremendously
green to the industry, this really helped to back up the course work and
demystify the Brannock gauge and ‘heel to ball’ fitting. The way the tutor,
Karen Little, presented the material was extremely helpful and practical.
She was very approachable and answered any questions which arose
helping to further our understanding. Being a small group that had mostly
met at the previous workshop, it was a good chance to bounce ideas off
each other and learn from each other’s experiences. We were also made
aware of a few tricks of the trade that aren’t included in the course material,
and a few things on the retail side, but would definitely be something to
consider and use in the business.
“The afternoon session was Shoe Construction. Firstly, Mr Charles
Denton of D.B. Shoes gave us an introduction to the shoe making process,
from materials used to how all the different components are put together.
We were also made aware of different manufacturing defects. All the time
Mr Denton was really happy to field any questions we had and didn’t
bamboozle us with science. We were then led onto the factory floor after
30
Mr Denton first made us aware of the health and safety rules, I think they
were basically “DON’T TOUCH!” This was fine by me because I wanted to be
able to drive home with both of my arms intact.
“We were shown every step of the shoe making process and came into
close contact with all of the machinery. It was fascinating to being able to
get a good look at what actually goes into making a shoe. The amount of
work put into one pair of shoes is amazing. After our guided tour we were
led back to our little ‘classroom’ and Mr Denton answered more of our
questions about his factory and D.B. Shoes, shoe making and the industry.
“After attending both workshops, I feel they were both exceptionally
worthwhile. All the tutors have been very willing to give of their time to help
and answer any questions we have had. Additionally, I feel quite honoured
to have had the opportunity to actually visit a shoe factory in action. If I
have the opportunity to attend again for a refresher, I definitely would do it.”
It was a similar story for Shamsa van Keulan. Shamsa’s shop in Hong
Kong, called apple&pie, was reviewed in Retailer of the Month in our
November edition.
On a personal level, having grown up in London, Shamsa van Keulen had
always had her feet measured on a regular basis and she wanted her
children to have the same experience in China “After all, their feet are the
only pair they have for the rest of their lives and it is important to look after
them so that they do not suffer unnecessarily from other problems as they
get older”, she says.
Shamsa explains: “It was important for us to find a way of becoming more
knowledgeable about shoe fitting, particularly if we were going to sell shoes!
There is very little experience/knowledge of shoe fitting services in Asia.
Children are rarely 'fitted' for shoes. I looked at several websites, but it was
only the SSF website that offered a comprehensive course that suited our
needs. “My experience of SSF has been consistently good. The Secretary
LauraWest, has been helpful and supportive with every query/concern
offering solutions to any hurdle. The tutors are supportive and responsive
which is very helpful when it comes to ‘distance learning’. They have in depth
knowledge of shoe structure, foot physiology, selling and buying shoes.
“The knowledge and experience gained from undertaking the course
gives customers a sense of reassurance that they are dealing with someone
who is informed and knowledgeable about their trade, it is not just a
commercial venture, but a true passion. We are keen to share our knowledge
with our staff and help to train them to provide a better service to our
customers. I would recommend every shoe retailer take the course – it
definitely helped to distinguish us from our competitors.”
If you would like to join us and would like access to our
help and support, contact us now…
(www.shoefitters-uk.org
or Email: [email protected])
Novesta_fp_Jan13:Novesta_fp_Jan13 09/01/2013 15:27 Page 1
MODA PREVIEW
Moda Footwear
NEC Birmingham 17th - 19th February 2013
M
oda Footwear, the UK’s largest and
busiest footwear show will see the arrival
of even more creative newcomers from
across the globe as the line-up of noteworthy
names continues to grow ahead of next
month’s show, which takes place from 17-19
February 2013 at the NEC Birmingham.
More than 400 international labels will
showcase their latest collections at Moda
Footwear giving retailers the best selection of
international footwear brands to be seen in the
UK. New signings strengthening an already
impressive line-up of labels for the autumn/winter
13 event include Desigual, Ciccone, Think!, Kusa
Flip Flops, Sixtyseven, Sheep Feet Australia,
Furiezza, Destroy Mediterranea and Bugatti.
The new additions will add even more weight to
the ever-growing host of names, which includes
show regulars Rocket Dog, Barker Shoes,
Fly London, Fiona McGuinness, Mustang Shoes,
32
Brakeburn, Peter Kaiser, Ikon Footwear, Ravel,
Iron Fist, Mephisto, Froddo, Angulus, Chipmunks,
plus many more. Meanwhile, Select will showcase
the most covetable labels in contemporary, urban
and directional footwear including new signings
Chrome and Shoes Like Pottery as well as
returning favourites Jack & Jones, Wrangler
Footwear, K-Swiss, Original Penguin, and Palladium.
This season sees Moda introduce an additional
catwalk theatre located next to Moda Footwear in
Hall 20, featuring three brand new catwalk shows
highlighting the trends from Moda Footwear as
well as Moda Gent, Select and new denim and
urban show FLIP. The catwalk theatre will also
play host to a full programme of seminars offering
even more essential business advice from a handpicked line-up of industry experts. Taking place on
Monday 18 February in Hall 20 at 12pm will be the
footwear specific seminar hosted by Debbie Paver,
from the UK’s leading comfort footwear
specialists Pavers Ltd. Debbie, TV presenter and
home shopping buyer for Pavers Ltd, will share
the secrets to their success and discuss how
they’ve sustained their longevity in what is an
extremely competitive market.
Moda will host the autumn/winter 13 collections
from 17 - 19 February at the NEC Birmingham.
The UK’s leading trade fashion event will also
feature daily fashion, evening & occasionwear and
lingerie & swimwear catwalk shows. The free-to-all
visitors seminar programme will cover topics
including e-commerce, customer service, social
media and visual merchandising.
To register for your complimentary ticket and
find out more about the seminar schedule,
latest signings, the events programme and
industry news please visit moda-uk.co.uk.
TableBookingForm_Jan13:TableBookingForm_Jan13 09/01/2013 15:36 Page 1
Sunday 17th February 2013 National Motorcycle Museum
Table Booking Form
Please complete the details below and send your form to Sam Baughan :
or email: [email protected]
I wish to book
place(s) at the dinner:
Individual place(s) @ £ 90.00+VAT
or Table(s) of 10 @ £ 900.00+VAT
TOTAL PRICE: £
Booking and Payment Terms:
1.
2.
Payment must be made prior to the event and any late payment will incur a 10% surcharge.
Any person booked into the gala dinner may substitute a colleague at any time, but wherever possible,
please inform Sam Baughan on 07733 042104 beforehand.
3.
Cancellations will be accepted up to one month prior to the event, in writing, without penalty.
4.
Cancellations between 15-28 days prior to the event will be charged 50% of the total invoice without exception.
5.
Cancellations up to 14 days before the event will be liable for 100% of the cost without exception.
Your completion of this form constitutes an acceptance of the above cancellation charges.
Contact Details:
Full Name:
Job Title:
Company Name:
Address Line 1:
Address Line 2:
Town/City:
County:
Postcode:
Tel:
Email:
Contact 2:
Contact 2 Email:
Signature:
Date:
Invoice Details:
Please provide us with a P/O number to cover this booking:
Datateam Business Media Ltd. 15a London Road, Maidstone, Kent. ME16 8LY
Tel: +44 (0) 7733 042104 Email: [email protected]
Agnes B
Dries Van Noten
Ermenegildo Zegna
Enrico Coverih
Dior Homme
Fashion Trends - Combining traditiona
Trend forecasting agency Stylesight illustrates the top A/W trends for men.
Updated Oxfords
Bulkier lasts introduce new silhouettes. Creeper and wedge soles stand out.
The new running sole makes an impact in the pop colors. Metallic shield
details add a touch of avant-garde luxury. Waxed calf remains key while croc
re-emerges. Burnished uppers appear in new autumn blues.
The Wingtip
Contrast black and white uppers give a nod to retro inspirations. Oiled
and burnished finishes play up the artisanal trend in cognac and earthen
tones. White contrast lug soles standout, carrying the trend through the
upcoming season. Closed lacing and derby uppers with updated brogue
perforated patterns.
The Loafer
Rounded almond toe lasts remain key on slim leather outsole constructions.
Exotic skins make an impact in colored water snake textures and hand
painted crocodile. Horsebits look fresh over quirky brogue perforations. New
contemporary details emerge, including zipper closures and metallic shields.
Penny loafer uppers are contrasted with athletic-inspired running outsoles.
Tassels + Kilties
Kilted details get updated for A/W. New patterns emerge with layered panels
and pinked raw edges. Burnished leather desert boots mix Italian
craftsmanship with underplayed kilties and piping details. Apron-front
drivers become luxurious with feather detailed uppers.
Refined Monk Straps
The Monk Strap evolves with sartorial design and elegant detailing. Single
and double monk straps make an impact. Brushed metal buckles remain key
while the covered matching buckle emerges. Western inspired
embellishments stand out. Panelled upper patterns appear as updates.
Burnished and rub-off leather treatments showcase newer hues for A/W.
The Laced Boot
Designers explore layered techniques as well as a minimalist approach to
update the classic lace-up. Wholecut uppers stand out in waxed calf leathers
and the new running outsole. Exposed zipper details expose lacing details on
a layered double shaft. Hybrid looks emerge mixing duck boot shafts with
brogue detailed court shoe constructions. Patchwork appliqué details recall
digital pixel graphics.
Hotel Chelsea
Chelsea boots get refreshing updates through new materials and updated
constructions. High-gloss uppers stand out over sporty outsoles. Embossed
croc textures look fresh on round toe lasts and olive green hues. Distressed
uppers showcase new surface treatments resembling crackled paint. Slimmer
lasts evoke city influences in slate grey burnished uppers and white washed
wooden outsoles.
The Brogue Boot
Intricate pattern updates push the evolution of the brogue boot for A/W.
Knee-high silhouettes emerge for the new season. Brogue hybrids stand
out with athletic inspired upper patterns, new brogue detailing and tonal
color blocking. Victorian inspirations are mixed with urban influences
through distressed finishes. Traditional uppers get refreshed with striped
outsole details.
Modern Biker
New textures and construction updates give new life to the motorcycle
silhouette. White foam wedge soles stand out and are mixed with stacked
finishes. Canvas and leather combinations refresh uppers. Heavily oiled
uppers stay true to rugged influences and create new silhouettes with a
slouch shaft. Slanted shaft openings emerge over pebble surface leathers
and rubber gum soles.
Viktor & Rolf
The Luxe Slipper
The Smoking Slipper continues as a menswear staple with sophisticated
updates. Uppers get refreshed with new sartorial prints in modern tartans.
Elastic gore instep updates the classic pattern. Hair calf remains key. Cap toe
details emerge in luxe feather materials. Bright oversize patterns stand out
reminiscent of fresco techniques.
Ankle High
Ankle boot silhouettes remain a staple for the Autumn season. Slim leather
outsoles create evening-inspired items in burnished ox-blood hides. Glossy
stingray uppers make an impact in winter red. Heavier lug soles continue
through the season with shark tooth finishes. Moc-stitched uppers emerge
and are mixed with quilted shaft details and metal shield embellishments.
34
Hermes
Louis Vuitton
Nicole Farhi
Phillip Lim
John Varvatos
Yves Saint
nal silhouettes with contemporary detailing
The Knee Boot
Designers are pushing higher boot silhouettes for A/W. Thick outsoles are base
for wide round constructions and juxtaposed with slim-fitting shafts. Lace-up
styles pay homage to the punk era with 20-eye silhouettes and brogueing
details. Ombré effect uppers stand out in vegetable dyed hides. Traditional
riding pattern uppers emerge in crocodile prints and cap toe details.
Court Rules
Classic court sneakers become a staple. Round toe, vulcanized
constructions are key. Mixed materials remain important; leather and
suede combos are strongest. Quilted fabric upper details emerge
feature high-top silhouettes and Velcro closures. Performance-inspired
uppers are toned down for a sophisticated feel in neutral white, grey and
black combinations.
A/W13 Colour Charts
WINE COUNTRY
BRICK ROAD
Ahtletic Couture
The Loafer lasts evoke city influences in slate grey burnished uppers and
white washed made their way onto the runway in seasonal navy and oxblood
tones. White vulcanized outsoles remain key. Lace-less uppers look fresh in
high-gloss waxed uppers. Ribbed outsoles emerge creating surface interest.
Speed-lacing details remain strong.
The Peasant Hiker
Traditional hiking silhouettes get even more rugged for the A/W season.
Chalky clay tones stand out in soft, pleated uppers. Pebble surface leathers
are brightened with raw edge finishing. Leather belts substitute laces
creating a new mountaineer look. Woven nylon laces are showcased in
exaggerated corseted uppers and combined with trident clips for a nod
to utility.
Galoshes
All-weather functional items emerge for the next season. Thigh-high
rubberized boots make an impact recalling true Fisherman’s hip boots.
Leather versions of the hip boots emerge in pieced uppers with contrast
stitching. True galoshes remain classic in dark navy hues. Luxe updates
include embossed monograms on vamp and velvet binding trim.
BLUE NOTE
MAHOGANY HUES
HINT OF COGNAC
NEUTRAL ZONE
POP CULTURE
Stylesight is the industry-leading content and technology solution for
professionals in the style, fashion and design sectors.
They deliver global information and a visionary online workspace designed to
help you anticipate and analyse an ever-changing marketplace.
For more information visit www.stylesight.com
BRIGHT WHITES
JANUARY 2013
FASHION LAW
Top 10 Tips to Protect Your Footwear Designs
Hannah Steggles, Intellectual Property Associate at Howes Percival LLP, discusses
how footwear manufacturers can protect their designs from infringement.
verybody knows that footwear design is big business but in today's
market, protecting designs is becoming more and more important.
As financial pressures increase there is a temptation to cut down on
design costs and to purchase cheap shoes from the Far East without
thinking about where that design came from in the first place. You may
have spent thousands of pounds on creating your designs, so why should
you tolerate unauthorised reproductions?
E
Here I share my top ten tips for protecting your footwear designs from
copycats who can cause significant damage to your business:
1. Are your designs capable of protection?
This means checking that your designs are "new" and have "individual
character". If these boxes are ticked, the appearance of your designs will be
protected throughout Europe by the Community Design Regulations.
2. Know your market: go shoe shopping!
Make sure you are fully familiar with the designs which are currently on
the market so that you can ensure that your design is different and has
individual character when compared with existing designs.
3. Record every step
Make sure that you date and retain all of your design drawings (including
all drafts and rough notes) so that you can show the providence of your
design. Leading brands understand the importance of this and record their
designs as a matter of course.
4. Inspiration not imitation.
Whilst it is entirely natural to take inspiration from successful designs,
that is as far as you should go. The safest way to ensure that you do not
stray into the realms of imitation is to ensure that you do not have samples
or images of other designs lying around during the design process and
review your new design against those you took inspiration from.
5. Check your contracts are tightly laced up
Make sure that the contracts you have in place with any third parties who
might have access to your designs (such as manufacturing companies and
sales agents) specify that you own all rights in those designs and make sure
they know that copying is not permitted.
6. Know your designers
It might sound simple but it is important to know exactly who is creating
your designs. The general rule is that the designer owns the design, not the
person who commissioned the work. However, if the designer is an
employee then, provided the design is created in the course of their
employment, the employer will be the first owner of the design.
7. Watch your dates
Provided it meets the requirements for protection, a Community design
attracts automatic protection for 3 years from the date it is first made
available to the public in the European Community (provided it is first made
available to the public in the EC). It is therefore important not to
'accidentally' make your designs available to the public before you are ready
and to make sure that when they are first made available it is within the EC!
36
8. What about registration?
If you think that your design is likely to have staying power and you would
like to protect it for more than 3 years you should consider obtaining a
registered Community design. This allows you to protect your design from
copying for up to 25 years!
9. Policing
There is no point in spending considerable time and money creating your
own designs if you simply allow your competitors to copy them without
taking steps to stop them. By copying your designs your competitors can
obtain a price advantage as they do not have the increased costs of
employing a design team.
If you fail to police your designs they are effectively worthless and
imitations will spring up everywhere! Keep your eyes peeled for imitations
so that you can stop copycat brands at an early stage, before they get out
of control.
10. Build relationships
Build relationships with your local trading standards and specialist
Intellectual Property solicitors so that if an issue arises you know exactly
who to speak to. I know my clients well and understand how they operate
from the initial design through to the finished product. This all contributes
to obtaining a swift resolution with minimal disruption to their businesses.
Case Study
Mary Jane is a talented shoe designer who works for Shiny Blue Shoes
Ltd. One day at work she comes up with the idea for a new winter boot.
Nothing like this has ever been seen before! The boots are a huge success
but the following winter their sales drop. When Mary Jane is out
Christmas shopping one day, she notices an exact replica of the boots for
sale in "No Sole Shoes" for half the price of the Shiny Blue Shoes original.
Shiny Blue Shoes Ltd is angry about this and instructs their solicitor to
write to No Sole Shoes to inform them that their boot is an infringement
of their design right and to demand that they remove the infringing
product from sale.
No Sole Shoes refuses to stop selling the boot and in any event argues
that Shiny Blue Shoes' boot is not "new" and does not have "individual
character" (there are lots of boots like it on the market that season) so
does not qualify for protection under the Community Design Regulations.
At trial, Mr Justice Loafer held that Shiny Blue Shoes Ltd's design was
valid and infringed. The following factors influenced his decision:
• Shiny Blue Shoes Ltd produced design documents dated from last
winter to show that their boot pre-dated No Sole Shoes' version;
• Shiny Blue Shoes Ltd knew its market very well so could produce
evidence to show that there was nothing like their boot on the
market when it was launched;
• No Sole Shoes' designer admitted under cross examination at trial that
her daughter in fact owned a pair of Shiny Blue Shoes Ltd's boots.
Footwear_Classi_Jan13:Footwear_Classi_Jan13 11/01/2013 12:23 Page 37
CL ASSIFIED
To advertise please contact John Andrews on 01622 699135 or Sue Wiseman on 01622 699185
CANVAS SHOES/PLIMSOLLS
CHILDREN’S FOOTWEAR
John Robinsons Ltd
Suppliers specialising in Plimsoles and Canvas
Footwear to the Multiples / Wholesalers.
Instock Availability.
Tel: 0151 920 7373
Lesley’s Mobile: 07769 185999
Andrew’s Mobile: 07770 978199
COSYFEET EXTRA ROOMY
Visit today to view our new
digital magazine plus
read the new
‘Breaking News’ section
COMPUTER SYSTEMS
DANCO FOOTWEAR
Importers, Exporters & Wholesalers
offering a wide range of Rsb Children’s
Footwear
•
•
•
•
•
Winter Boots
Back to School Shoes
Summer Sandals
Wide range of Party Shoes
Flower Girl & Page Boy Shoes
Visit our Cash and Carry or call us for a Catalogue
124 Shoreditch High Street, London E1 6JE
Tel: 020 7613 5076 Fax: 020 7613 5078
www.dancofootwear.com
MTO and export enquiries
Contact Raj on 07860 464072
COMPUTER SYSTEMS
Proven solutions for improving
visibility, efficiency and
productivity throughout the
fashion supply chain.
To book your classified advertisement in
please call Sue Wiseman
on 01622 699185 or email [email protected]
COMPUTER SYSTEMS
COMFORT FOOTWEAR
PRIMA SOLUTIONS
Footwear IT Specialists
______________________________
PrimaNet is the specialist mulchannel business system
designed specifically to meet the unique needs of the
footwear, clothing and accessories marketplace.
The Prima ethos is simple – by really understanding the
business requirements and issues faced by each
customer, we can work together to design praccal, low
risk soluons that add real value.
Now in its 22nd year, Prima has enjoyed many successful
partnerships with leading footwear companies such as
Loake Bros, Church’s, Edward Green, Startrite, Van Dal,
Cheaney, One Small Step One Giant Leap, Barker Shoes,
Terra Plana and Dubarry of Ireland.
“The system is a perfect fit for a mulchannel footwear
business such as ours, and Prima’s reputaon in the
industry is second to none.”
www.primasoluons.co.uk
DISTRIBUTORS
bonzer Worldwide Ltd.
22 Hill Rise, Greenford
Middlesex UB6 8NZ England
Tel : +44 7904863372
F: +44 (0) 208 963 1600
Email : [email protected]
Web : www.bonzerworldwide.com
Beta Shoes 01753 822500 [email protected] www.betashoes.co.uk
Unit 15, Slough Interchange Industrial Estate, Slough, Berkshire SL2 5EP
DISTRIBUTORS
Haworth Footwear
Call in at our cash & carry
or visit our web page.
The web page is updated
weekly with all the
latest offers.
We also manufacture a
large range of latex
foam insoles.
We are open 8am till 5pm
Monday to Friday.
Haworth Footwear
Union Mill, Bacup Road, Rawtenstall, Rossendale, Lancashire BB4 7JN
Tel: 01706 830406 Fax: 01706 219233
www.haworthfootwear.com
IMPORTERS, EXPORTERS & WHOLESALERS
LADIES’ FASHION
Unit 3
Myrtle Grove Mill,
Lench Road,
Waterfoot,
Rossendale,
Lancashire,
BB4 7JJ
Tel:01706 229909
Fax: 01706 221144
LADIES’ FASHION
LADIES’ FASHION
All that glitters
‘Specialist supplier of Sexy Boots and Shoes in sizes 3/36 to 12/45’s’
Tel: 0116 2669926 Fax: 0116 2680011
email: [email protected]
www.erosella.co.uk
BCM IMPORTS LIMITED Byford Road Leicester LE4 0DG
Exclusively Distributed in the UK & Ireland by PHILDON FOOTWEAR LTD
2 Gunnery Terrace, The Royal Arsenal, Woolwich, London SE18 6SW.
Telephone: 020 8309 8880
Contact: Mike Donovan - [email protected]
Telephone: 01670 716878
www.lunarshoes.co.uk
LADIES’ FASHION
LADIES’ FASHION
Suppliers of fashionable ladies’ footwear
dedicated to bring you cutting edge trends that
guarantee you quality footwear at competitive
prices. New styles are available for our
winter collection so enquire now
LADIES’ AND MEN’S FASHION
LEATHER & SHEEPSKIN
OUTDOOR FOOTWEAR
SHOECARE & ACCESSORIES
We will offer you:
sAFFORDABLEKEYPRICEPOINTS
with excellent margins
sHOURIMMEDIATEDELIVERY
sSTYLESTHATSTAYINTHERANGE
FORAMINIMUMOFYEARS
Designed by Europeans
for European fitting.
Manufactured using ‘green’
renewable energy.
QUALITY & EXPERTISE
Quality
Leather
Care
To visit the showroom or book a sales appointment,
call: 01670
716878, fax: 01670 716858,
www.euroleathers.com
tel: 01604 843 740
[email protected]
email: [email protected],
or visit: www.grisport.co.uk
MEN’S FOOTWEAR
QUALITY & EXPERTISE
Footbeds | Insoles | Gel Produc
Products
cts
www.euroleathers.com
www
.euroleathhers.com tel: 01604 843 740
7
sales@
@euroleathers.com
[email protected]
SHOECARE & ACCESSORIES
“Innovative Shoe Care Products Crafted By The Past Masters”
Grangers International Ltd, DE55 4QT
+44(0) 1773 521521 www.shoe-polish.com
SHOPFITTING & DISPLAY
SLIPPERS
www.comfylux.co.uk
Are you buying
The Best ?
Individually made display units
MORE SALES = MORE PROFIT
Choice of size
:
Choice of material
Main stockists:
UK Distributors Ltd, Leicester
G.R.S Footwear Ltd, Cramlington
Gardiner Bros. Ltd, Gloucester
0116 2403232
01670 716878
01452 727300
TRAINING & COURSES
Prices to include delivery and installation
Turn 1 sq mtr of floor space into a quality unit to
display up to 60 shoes
For more information
e-mail: [email protected]
www.ganderdesign.co.uk
Tel: 0783 181 1008
RETURNS WANTED
WANTED
Clearance - End of lines
samples - rejects, imperfect footwear,
worn returns for export,
small shops clearance stock
Top prices paid ££££
Based in London and South East
Call Frank Pittal - Lorna Shoes Ltd (Est 1974)
07733 192188
email:[email protected]
To book your
classified advertisement in
Ask for a free copy of our latest Catalogue
Freefone 0800 435 333
or buy online at morplan.com
please call Sue Wiseman
on 01622 699185
or email
[email protected]
SOCIETY OF SHOE FITTERS
The Society of
Shoe Fitters
will help you
sell shoes that
won’t come back ...
to people who will.
Our members are true
professionals and we are
proud to promote them and
network with trade, media
and health experts.
Membership application
for experienced Fitters.
• Deluxe Course available
all year.
• Straightforward Entrance
Application for experienced shoe
fitters available.
Student of the Year 2011
David O’Dwyer,
Cushyfeet, Limerick
GIVE YOUR STAFF THE BESTEDUCATION
Tel: 01953 851171
www.shoefitters-uk.org
WHOLESALERS, IMPORTERS & EXPORTERS
WELLIES
Suri_TredFlex_Jan13:Suri_TredFlex_Jan13 14/01/2013 15:00 Page 1
Visit us on the
stand,
hall 20 R41 at Moda
17th-19th February
For further details please telephone: 0208 144 8275 or alternatively visit www.tredflex.com
For wholesale enquiries [email protected]
Bugatti_fp_Jan13:Bugatti_fp_Jan13 04/01/2013 12:24 Page 1

JANUARY 2013 www.footweartoday.co.uk

Transcription

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