26th January 2016
Transcription
26th January 2016
Equity Research Distilleries Company of Sri Lanka PLC Initiation Coverage Arrack has been a lifestyle alcoholic beverage in Sri Lanka over many years while experiencing an inelastic demand from a strong habitual consumption amongst Sri Lankans. DIST being the market leader since its inception supplying Arrack to the local market, we expect the company to reap benefits from the expected per capita income rise backed by inelasticity of the industry and measures taken by 2016 Budget to curtail down illicit and illegal liquor. Excessive levies on liquor producers will also barricade small scale liquor producers to operate in the industry while benefiting DIST. Investment Considerations Inelastic proxy for consumption growth: Local liquor industry has been a resilient performer historically, despite continuous tax hikes. With expected GDP per capita income rise and demand inelasticity, we expect liquor consumption to post modest 1.7% CAGR in medium term while mitigating the risk of possible consumption downturn based on price hikes. We believe that illicit/illegal liquor consumption to be cut down on tight regulatory measures while big players will benefit on increased volumes. Accordingly, DIST being the leading Arrack producer could leverage on inelastic consumption growth of Arrack and record strong performance in bottom-line. DIST, undisputed market leadership: With 67% market share, we estimate to increase its market share to historical averages (70% by FY18) while Sri Lanka's alcohol consumption and 'budget 2016' to regulate the industry will augur well with DIST in regaining its lost market share. Proved business acumen of the owner/chairman of the group will contribute to be a key factor in group maintaining its market leadership. 'DCSL Arrack', strong brand name attached to local consumers: DCSL has been able to make a strong foothold in local households through its strong brand name 'DCSL Arrack', giving competitive advantage for DIST to stand above the competition. Budget 2016 trending positive for DIST: We believe that Budget 2016 will generate positive results for DIST in medium to long run while making the industry more concentrated with few large players. We also expect illicit and illegal liquor consumption to be reduced noticeably upon effective implementation of budget proposals, giving a market advantage for DIST. Strong balance sheet and low gearing to allow for investments: The Group is fairly low geared and hence can conveniently leverage up for prospective investment opportunities. BUY Share Details Bloomberg Ticker CSE Sector GICS Sector Market Cap (LKR Mn) Issued Quantity (Mn) 30-day avg T/O (LKR Mn) Beta (6 months) DIST SL Beverage, Food & Tobacco Consumer Staples 64,800 300 12.71 1.02 Investment Fundamentals LKR Bn 12MTrail. Revenue 30.8 Net Profit 6.9 S/H's Equity 64.8 Total Assets 91.9 ROA (%) 7 ROE (%) 11 2016(F) 31.8 5.5 69.5 97.9 6 8 8.90 1.06 2.18 1.50 Price Behavior 330 310 290 270 250 230 210 190 170 150 26-Jan-15 26-Apr-15 26-Jul-15 Business Nature Recommendation Guidance, Important Disclosures and Analyst Certification: Page 25 26-Oct-15 26-Jan-16 ASI movement (adjusted to DIST base price) Other businesses: We expect Telco and plantation sectors to drag down DIST's ROEs while DIST's other diversify businesses to grow in line with GDP growth of the country. 26 January 16 2018(F) 35.3 8.4 83.4 112.8 7 11 Price Multiples Earnings per share (trailing 12m) Salient Sections of the Report Inelastic proxy for consumption growth (pg.2)|DIST, undisputed market leadership (pg.4)| DCSL Arrack, a strong brand name (pg.6)|Budget 2016 trending positive (pg.7)| Strong balance sheet (pg.9)| Telco & Plantation (pg.10)| SEPN, a sweetener on DIST's value (pg.12)| Valuation (pg.13)|Sensitivity (pg.15)| Earnings risk comment (pg.15)|Appendices (pg.16 ) 2017(F) 33.8 7.9 76.2 105.2 8 11 PE (X) PBV (X) Price to Sales (X) Divdend Yield (%) SPEN, a sweetener on DIST's value: DIST has an associate investment in Aitken Spence PLC, a blue chip conglomerate owning one of largest locally owned hotel chains having high profitability. SPEN contributes 23% to DIST valuation. We assume a cost of equity of 14.34% for our valuation which is a 6% premium on 3 year treasury bond rate(GOSL), taking into consideration the equity market risk. Accordingly, We have valued the counter using SOTP approach and derived the value of a share at LKR 291.30. At the current value, counter is trading at a discount to our valuation. We give a Buy recommendation for DIST. LKR 264.80 LKR 216.00 35% Medium (refer page 22 for recommendation) DIST Share Price Valuation LKR 291.30 LOLC SEC Valuation 12M Tgt Price (excl.dividend) Share Price Upside/(Downside) Risk Level LKR Leveraging on inelastic consumption growth Per Share Details as at 30.09.2015 (LKR) Net Asset Value per share Sales per share (trailing 12m) Dividend Per Share (trailing 12m) 24.27 209.51 99.29 3.25 Distilleries Company of Sri Lanka PLC the leading hard liquor producers in Sri Lanka.It produces different types of Arrack products and imports other types of liquor products. It also has other diversified businesses in various industries. Shareholder Details Milford Exports Ceylon Lt Lanka Milk Foods Cwe Ltd Yaseen Muzaffar Ali Shareholders below 5% 41% 13% 7% 33% Source:CSE, Bloomberg, LOSEC Research Analyst (s) Gayan Rajakaruna +94 117 880837 [email protected] Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Inelastic proxy for consumption growth Arrack is a lifestyle product with consistant demand Arrack consumption to lag economic growth 3.8 litres per capita Arrack consumption by 2018 Distilled alcoholic beverages have become a lifestyle product amongst the male population of the Island nation since 1505 from western colonisation. Today, alcohol industry has become a matured and profitable industry due to consistent demand for alcoholic beverages. The beverage segment of DIST which accounts for 66% of group's topline and approx. 86% of the bottom-line as at FY15 dominates the market since its inception and supplies high quality alcoholic products, predominantly Arrack to local consumers. In the last decade, Sri Lanka's Arrack consumption has seen a modest growth of 1.4%. This could be largely due to the increased penetration of illicit & illegal liquor products to the society and disproportionate growth of taxes compared with disposable income rise. We estimate recorded Arrack consumption for next 3 years to be inline with 1.7% CAGR by considering expected per capita income growth (avg.12%), potential shift from cheaper liquor to legal products on rise of disposable income and curtailing the availability of illicit liquor through tight regulatory controls. Accordingly, we estimate a 3.8 litres per capita Arrack consumption by 2018 and it could reach to 4 litres by 2020. There is a positive correlation between GDP per capita income growth with arrack consumption pattern, however the correlation can be affected from a mix shift from local arrack products to foreign hard/soft liquor products when income rises and lifestyle getting improved accordingly. Graph 01: Arrack consumption maintains a modest growth of 1.4%-1.7% Lr (Mn) 90 80 70 Graph 02: Correlation of per capita income growth and arrack consumption is positive 20% USD 6,000 15% 5,000 10% 4,000 5% 3,000 0% 2,000 -5% 1,000 35% 30% 25% 60 50 40 30 20 10 - -10% 2005 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 (F) (F) (F) Arrack consumption (lr) YoY Growth Average 20% 15% 10% 5% 0% 2010 2011 2012 Per capita income (USD) GDP per capita YoY growth Source:Excise Department, WHO, LOLC SEC Estimates 2013 -5% 2015 2016 2017 (F) (F) (F) Arrack consumption YoY growth 2014 Source:Excise Department, WHO, LOLC SEC Estimates, Dept. of Statistics Industry outlook is positive for big players Based on WHO, Sri Lanka's unrecorded alcohol (illicit) consumption is ~40%. By considering a declining trend of number of offences recorded under Excise Dept/NATA, we believe that illicit liquor trade carried out by small Illicit liquor consumption manufactures have been gradually declined over the years. Recorded alcohol consumption of the country is relatively accounts ~40% of total higher than several neighbouring countries and the avg. of South Asia and South-East Asia and also greatly tilted consumption towards to hard liquor (85%) over soft liquor. We expect DIST will benefit from this positive outlook in regaining its lost market share during last three years. Table 01: Sri Lankans prefer spirits over beer and wine Country Sri Lanka Maldives Nepal India Myanmar Thailand South Asia Avg South-East Asia World * This is based on 2010 data Total per Recorded per capita capita alcohol con. alcohol con. 3.7 lr 2.2 lr 1.2 lr 0.7 lr 2.2 lr 0.2 lr 4.4 lr 2.2 lr 0.7 lr 0.1 lr 7.1 lr 6.4 lr 2.1 lr 1.0 lr 2.5 lr 1.8 lr 6.2 lr 4.7 lr Beer Wine Spirits 13% 29% 48% 7% 83% 27% 33% 40% 35% 0% 29% 1% 0% 6% 0% 5% 15% 8% 85% 41% 51% 93% 12% 73% 45% 42% 50% Source:WHO 2 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Inelastic proxy for consumption growth (cont…) Demand inelasticity to augur well with DIST's revenue growth Demand inelasticity to keep sales volume stable despite price increases Historically, alcohol industry has seen a demand inelasticity, despite increasing retail prices followed by regular excise duty increases. We expect that our estimate on modest Arrack consumption growth to be further backed by price inelasticity which was witnessed previously while enabling DIST to pass down incremental taxes without significantly deteriorating sales volume. We expect any possible volume decline due to unbearable taxes in coming years to be off set by positive measures introduced by budget 2016 which will enable DIST to regain lost volumes in the recent past. We derived the existing 'net' and 'gross' selling price per Arrack litre based on historical revenue and production quantity of the company subjected to duties. Net selling price per litre is estimated with 3% CAGR for FY16-18 considering the existing net price, past average growth, expected rise of inflation and premium added over peers (currently LKR 10-20 per bottle). With 2016 budget proposal, topline tax on net selling prices estimated to be increased to avg. 250% from current average level of 202% and we believe that impact of this increase to be reflected by beginning of FY16/17. Graph 03: Avg. price of 1 lr of Arrack to be LKR 1606 by 2017 Graph 04: People consume Arrack despite price increases LKR per lr Lr (Mn) 90 1,800 1,600 85 1,400 1,200 Price increases has seen minimal impact on consumption 80 1,000 800 75 600 70 400 200 65 2009 2010 2011 2012 2013 2014 2015/162016/172017/18 (F) (F) (F) Weighted avg. excise duty per arrack lr Weighted avg. selling price per arrack lr (incl. taxes) Weighted avg. selling price per arrck lr (excl. taxes) Source:Excise Department, LOLC SEC Estimates 60 648 676 LKR 846 959 1,058 1,250 1,332 1,575 1,606 per lr (F) (F) (F) Arrack consumption(lr) Linear (Arrack consumption(lr)) Source:Excise Department, LOLC SEC Estimates DIST caters to 71% of DIST plays a crucial role while catering to 71% of total Arrack consumption in 2014. After making LKR 6bn total Arrack consumpion investment in FY15, now it is fully equipped with modern blending and bottling plant to facilitate a greater capacity. 3 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 DIST, Undisputed market leadership DIST dominates with avg.75% market share DIST has been operating as the market leader in Sri Lankan hard liquor industry amidst intense competition from other licensed liquor manufactures and the continuous influx of illicit liquor to the market. Based on the annual hard liquor production, DIST has been able to maintain an average 75% market share since 2006. However during last three years, market share of DIST has seen a dip from 76% to 67% and could be largely due to significant infusion of cheaply priced illegal liquor to the market by certain licenced manufacturers and consumers opting for lower priced products despite the difference in quality. Such manufacturers have been capable of pricing their products at a discount to the market price through cost savings gained on evading excise and import duties. Graph 05: DIST has a dominant market share on production Proof Lr (Mn) 60 55 50 45 40 35 30 25 20 15 10 5 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 (F) (F) (F) Graph 06: Hard liquor market share of top 3 players in 2014 85% 11% 80% 14% 8% 75% 70% 65% 60% 67% 55% 50% IDL Total production excl. DIST - Proof lr DIST Rockland Other DIST production - Proof lr Source:Excise Department, LOLC SEC Estimates Disproportionate taxes on alcohol beverages compared with income growth Source:Excise Department, LOLC SEC Estimates Though Sri Lanka's recorded Arrack consumption is less volatile historically, there is a drop in last two years which seems to be due to increasing illicit liquor (unrecorded liquor) in the market and price sensitive customers shifting to such liquor in based on disproportionate retail price increases in parallel to their income growth. However we believe that total hard liquor consumption including both recorded and unrecorded consumption to be remained with a modest growth of 1% - 2% range due to demand inelasticity for alcoholic beverages. DIST's share on recorded Arrack consumption has registered a drop from 81% to 71% as a result of the drop in recorded Arrack consumption and consumers shifting from DCSL Arrack to other local Arrack brands who have significantly under-priced their products by dodging excise duties and channelling them to retail liquor shops run by same manufactures. Graph 08: Gvt. imposes more taxes on liquor than peoples' income growth Graph 07: DIST's market share on Arrack consumption Proof Lr (Mn) 60 90% 85% 50 30% 25% 80% 40 30 75% 20% 70% 15% 65% 20 60% 10 55% 0 50% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 (F) (F) (F) 10% 5% 0% 2010 2011 2012 2013 2014 2015 (F) 2016 (F) 2017 (F) DIST arrack sales - proof lt Total arrack consumption - proof lr Per capita income YoY growth Excise duty per lr YoY growth DIST share on consumption Average Avg. per capita income growth Avg. per capita excise duty growth Source:Excise Department, LOLC SEC Estimates Source:Excise Department, LOLC SEC Estimates * Arrack consumption given in bulk litres has been converted to proof litres 4 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 DIST, Undisputed market leadership (cont…) DIST's and its subsidiary Periceyl Ltd. liquor products are mainly classified as Special Arrack, Coconut & Processed Arrack, Molasses Arrack and locally made foreign liquor. In Special Arrack segment, DIST has 82% market share in 2014 while Coconut & Processed Arrack segment secured 47% market share in 2014. Graph 09: Special Arrack accounts for over 85% of total production volume Proof Lr (Mn) 45 93% 92% 40 91% 90% 35 89% 30 88% 87% 25 86% 85% 20 84% 15 83% 2007 2008 2009 2010 2011 2012 Special Arrack Coconut & Processed Arrack Country Made Foreign Liquor % Special Arrack on total production 2013 2014 Molasses Arrack Source:Excise Department, LOLC SEC Estimates Market share forecast of DIST Gvt. to support on curtailing illicit/illegal liquor DIST's market share to reach 70% by FY18 Competetive advantage on its leadership In terms of hard liquor consumption, the industry has seen a modest growth of 1.4% since 2005 due to the stagnant consumers' purchasing power on liquor led by disproportionate excise duty increase. During last 3 years, hard liquor industry saw a decline in recorded production and consumption largely due to populating illegal and illicit liquor significantly. There could also be a slight impact from substitution effect of beer, deteriorating hard liquor consumption. However, we believe that steadfast loyalty towards liquor consumption along with Gvt. support on curtailing down illicit/illegal liquor will enable DIST to compete in the legitimate alcoholic beverage business with more equal term. We estimate that DIST will be able to regain lost sales volume during next three years based on tightened government policies to regulate liquor industry which will lead to deteriorate small players' share in the industry and to concentrate it with few large players (refer page 07). Further small manufactures will lose pricing advantage created on untaxed/low-taxed ethanol and liquor, enabling DIST's products to be more price competitive and thereby increasing sales volumes. Thus we estimate DIST's market share to reach 70% by FY18 from 67% recorded in FY15. Specially company's leadership; Mr. Harry Jayawardena has shown a strong business acumen over the years to maintain the market leadership in the highly profitable industry, even during the adverse environments. 5 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 "DCSL Arrack" a strong brand name attached to Sri Lankan consumers DCSL amongst most valuable brands We believe that strong brand name of Distilleries which has been built over last couple of decades is the greatest strength of the company for its continued success. DCSL has been able to make a strong foothold in Sri Lankan households through its strong brand name "DCSL Arrack" while its unique taste and affordable "kick-per-buck" have made an inerasable image amongst Sri Lankan consumers. Proving its brand strength, DCSL has been honoured within top fifteen most valuable brands (Brand value - LKR 9602 Mn) and one of the most valued corporate entities of the country. Diagram 01: DCDL has a strong brand image and diverse portfolio of Arrack products Source:DIST Annual Report 2015 DIST has a regulatory advantage National Authority on Tobacco & Alcoholic (NATA) Act prohibits advertising and promoting alcoholic brands which has created a platform for DIST to stay resilient amidst hefty competition since peers also can not promote their brands or products through any form of media while DIST has already been maintaining well established and reputed brand name over the years. This will naturally be an entry barrier for new comers as well preventing them to promote their products. Accordingly, this regulatory barrier will essentially create a competitive edge for DIST over its peers to dominate the industry. Table 02:Most valuable brands of food & beverage sector in Sri Lanka Company NEST CARG LION DCSL CCS HARI KFP BFL LMF CONV Rank Brand Value (USD Mns) 7 8 10 13 22 50 54 63 66 72 139 122 114 67 35 8 6 5 5 4 Brand Rating AAAA AAAAAAA+ BB BBB ASource: Brand Finance 6 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Budget 2016 trending positive for DIST *Minimum excise duty of LKR 250 mn per month 16 out of 20 licenced arrack producers pay below LKR 250 mn per month Budget 2016 has proposed to impose a minimum excise duty of LKR 250 mn per month (LKR 3 Bn/year) from liquor manufactures which will adversely affect small manufactures while benefiting big players like DIST. In 2014, DIST accounted 66% out of total duties of LKR 52.55 bn paid for hard liquor while 11% came from small manufacturers whose contribution were less than LKR 3 Bn per year. However, assuming that what is declared by them holds true, most of the small players are likely to be wiped out from the industry upon implementation and 11% to be even out amongst top few players. However reality may deviate from the estimates as there is a considerable volume of illegal supply which are not taxed/disclosed and thus paying below this threshold eroding Gvt revenue though they have the capacity pay proper tax amount. Upon effective implementation, a policy of this nature will enable such illegal players to pay more taxes in the future and thereby preventing them to price liquor products way below the market rate. However as per various sources, there is a court case pending against this and may not come to effect in short term. But current Gvt is considered to be aggressive on revenue collection and thus we believe this policy to be gradually effective with some amendments and eventually leaving the industry more concentrated with big players. Graph 10: Small liquor producers account only 11% of total duty payment Graph 11: Small manufactures with 11% market share pay below LKR 250 mn 11% 11% DIST+Periceyl 9% 14% 66% International Dist. Top 3 contributors Rockland Contributors<LKR 250mn Other 89% Source:Excise Department Source:Excise Department *Single annual licence fee of LKR 50 mn Small liquor producers have to increase price to absorb incremental cost It was proposed to impose a flat annual license fee of LKR 150 mn for liquor manufacturers irrespective of volume could adversely affect the small companies who do not have a strong scale of production volume. However as per "Excise Ordinance Notification No.983", this fee has been brought down to LKR 50 mn per annum. We believe that new fee is more affordable for medium size and big firms while small liquor manufacturers to find ways absorb this incremental cost. *Foolproof sticker - positive for DIST upon effective execution Foolproof sticker to curtail illicit liquor As per budget proposal 2016, every tax paid liquor bottle must be labelled with a fool-proof sticker enabling a visual identification for the excise officers in identifying the tax paid liquor bottles. The decision is favourable to DIST, but while unregulated liquor being curtailed down, we believe that the execution should be effective and free from systematic loopholes to get rewards. 7 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Budget 2016 trending positive for DIST (cont…) *Annual manufacturing license fee of LKR 150 mn for each distillery Gvt proposed to increase the annual manufacturing license fee for each distillery owned by the manufacturer to LKR 150 mn through 'budget 2016'. Subsequently, as per "Excise Notification No.983", it has been reduced to LKR 100 mn. However, this is not effective yet and as per Excise Department and "Daily Mirror on 26.12.2015" and few other publications indicated that the Gvt. is to withdraw this decision due to the plea made by liquor producers based on Proposed license fee for each distillery may not be possible collapse of many liquor manufacturing companies if this was implemented. Accordingly, it is likely that this will not be effective and thus we have not factored the negative impact to our valuation. implemented If this becomes effective, DIST may have to pay LKR 300 mn for two distilleries. We believe that DIST and other players will accordingly increase price to pass cost to consumers. *Income tax rate to be reduced from 40% to 37.5% 2.5% decline in corporate With the introduction of 30% corporate tax rate and 25% of surtax for liquor industry, the total effective income tax will be estimated as 37.5%. This will be a 2.5% drop from the existing rate of 40% enabling DIST to have a positive tax impact on its bottom-line. However it remains high compared to other industries which is 15%-30%. *Increased custom and excise duties on foreign liquor, beer and imported ethanol Gvt has increased the total tax burden (mainly on custom import duty) of imported foreign liquor from LKR 1850/lr to LKR 2500/lr while adding further 70% as excise levy. This will make foreign liquor further costly and consumers will tend to shift to country made foreign liquor or Arrack supporting local producers like DIST to gain market share. On a negative note, company has to incur an additional cost due to increased import duties on ethanol (from LKR 300/lr to LKR 400/lr), since 50% of ethanol required for DIST's production is imported while the rest is produced DIST's cost of production locally. Production cost will be further affected due to Rupee depreciation as ethanol cost accounts to 40% of cost of will increase production. Thus we estimate that cost of production of one proof lr of Arrack to record a 4% CAGR over next three years from the current weighted avg. cost of LKR 303 in order to absorb expected cost increase. *Imposing higher percentage of excise duties on beer over hard liquor Percentage growth of excise duties imposed on strong and mild beer based on 'October and November 2015 price Beer to take a greater hit revisions' are considerably above those on hard liquor. Thus beer manufactures will be pushed to increase prices at a from budget 2016 higher percentage compared to liquor manufactures to reflect the revised taxes, which could negate beer demand and substitution effect on hard liquor. Graph 12: Excise duty growth % of beer is greater than Arrack 45% 40% Excise duty % growth 35% 30% 25% 20% 15% 10% 5% 0% Nov-14 Arrack Foreign liquor Oct-15 Nov-15 Mild beer-alcohol vol.<5% Strong beer-alcohol vol.>5% Source: Excise Department, Parliament Gazettes 8 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Strong balance sheet and low gearing to allow for investments DIST maintains strong cash base and low gearing DIST has been able to generate strong free cash flow balances and gearing has continued to be below 23% over last three years which will open up further avenues for raising debt to venture into new projects. We don't expect any significant debt financing in years ahead since a LKR 6 Bn investment for a blending and bottling plant has been already made and expect DIST to maintain the same low level of gearing for next three years. Its cash balance (combined with cash in hand and short-term investments) by FY15 is LKR 6.5 bn which is significant compared to most of the Sri Lankan corporates. Thus DIST has appeared to be a self-financed business during previous years while indicating its capability of internal capital formation for capital investments. Graph 13: DIST has a low gearing ratio and sound asset base LKR Mn 120,000 110,000 Gearings ratio are below 25% and declining Graph 14: Low gearing over listed peers 180% 30% 100,000 90,000 25% 80,000 70,000 20% 60,000 50,000 15% 40,000 30,000 10% 20,000 10,000 5% - 160% 140% 120% 100% 80% 60% 40% 20% 0% 0% 2010 2010 2011 2012 2013 2014 2015 2016 2017 2018 (F) (F) (F) Cash and cash equivalents Total Assets 2011 2012 DIST Gearing 2013 LION Source: Bloomberg, LOLC SEC Estimates 2014 2015 BREW Source:DIST Annual Report, Bloomberg Out of the largest companies in terms of asset base (excluding bank, finance & insurance sector), DIST has been amongst the top ten listed companies. Graph 15: Total asset value comparison 240 220 200 180 160 140 120 100 80 60 40 20 0 JKH CARS BUKI VONE SLTL DIAL DIST HAYL SHL BREW LION Source:DIST Annual Report, Bloomberg 9 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Telecommunication and Plantation sectors, dragging DIST's ROEs DIST's full owned subsidiary "Lankabell Private Ltd." mainly operates in fixed telephony and broadband segments of the country which are intensely competitive and dominated by two telecom giants SLTL and DIAL. It has been pioneering CDMA technology in local market with 25% market share in fixed lines and has recently introduced its 4G LTE network on a bandwidth of 25 MHz in the 2.3 GHz spectrum which is the most sought after brand in the Asian region. Lanka Bell's fixed telephony market share is Lanka Bell's fixed telephony (CDMA) segment has seen a continuous decline of its market (subscriber base) over the deteriorating past three years due to consistent market growth of SLTL through its economies of scale and rapid growth of mobile telephony usage over fixed lines in Sri Lankan households . Thus we believe that fixed line segment of Lanka Bell will continue to see pressure on performance. Graph 16: Lanka Bell's CDMA market share is dropping 70% Graph 17: Fixed broadband market is growing 3,000,000 60% 2,500,000 50% 2,000,000 40% 1,500,000 30% 1,000,000 20% Fixed broadband subscribers growing by 19% CAGR 500,000 10% - 0% 2012 SLTL 2013 DIAL 2014 Lanka Bell Source:SLTL & DIAL annual reports, TRCSL, LOLC SEC Estimates 2009 Fixed 2010 2011 Mobile 2012 2013 2014 YoY Growth Source:SLTL & DIAL annual reports, TRCSL, LOLC SEC Estimates Lanka Bell could see a potential in its data business through 4G LTE network as the country has seen a rapid growth of internet usage over the years. Proving market's growth potential, fixed broadband subscribers have increased at Lanka Bell has potential 19% CAGR since 2010. However, Lanka Bell has a uphill task of capturing a strong market share to make a recovery in growing data business from loss territory as other two leading players, DIAL and SLTL aggressively operate to increase their share of data market. Plantation sector Plantation sector of DIST entails Balangoda Plantations PLC (BALA), a subsidiary with 43.23% ownership and Madulsima Plantations PLC (MADU), an associate business with 45.9% holding. BALA recorded a loss of LKR 95 mn by FY15 and LKR 310 Mn loss has already been incurred for 9MFY16, signalling a possible performance decline in Negative outlook of years ahead. MADU also follows a similar loss making pattern while deteriorating the contribution from associate plantation industry businesses to the Group. With the down turn of global tea prices and increase in cost of production on wage increases curtails growth prospects of plantation sector workers, we expect plantation sector to generate negative earnings and thus affecting DIST's bottom-line in FY16,17 and 18. 10 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Telecommunication and Plantation sectors, dragging DIST's ROEs Graph 19: Tea export price decline and cost of production increase make losses for plantation companies Graph 18: BALA and MADU has incurred losses LKR Mn 300 20% 30% 15% 200 20% 10% 100 10% 5% 2010 2011 2012 2013 2014 0% 2015 (9M) -5% (100) 0% 2009 2010 2011 2012 2013 2014 2015 -10% -10% (200) -20% -15% (300) -20% -30% YoY Growth of tea export price (LHS) YoY Growth of cost of production (LHS) Margin per kg (RHS) (400) BALA MADU Source:BALA & MADU Annual Reports, Bloomberg Source: CBSL Annual Report, LOLC SEC Estimates Diversified sector will reduce dependency on Arrack business Diversifed segment to grow with GDP growth Diversified business segment of the Group has been yielding positive earnings for last four years with a 33% CAGR of PBT. Its contribution to the total revenue is 18% and 6% to Group's earnings. Group's restructuring program to consolidate subsidiaries and associates under Melstacrop has seem to be paid off well in terms of improved financial performance and enhancing the contribution from non-alcoholic sector while reducing the Group's dependency on liquor business. Diversified segments contains variety of businesses under 19 subsidiaries while Insurance (Continental Insurance), Financial Services (Melta Regal), Leisure (Herittance Negambo) and power generation (Bogo Power) being the key contributors of the segmental performance. This segment is highly diversified, we expect the segmental performance to improve in par with the economic growth (GDP) potential of the country. Graph 20: Diversified segment to grow inline with expected GDP growth LKR Mn 4,500 14% 13% 4,000 11% 3,500 12% 11% 11% 12% 10% 3,000 9% 8% 2,500 2,000 1,500 12% 6% 6% 5% 4% 1,000 2% 500 - 0% 2010 2011 2012 Diversified revenue 2013 2014 GDP growth 2015 2016(F) 2017(F) 2018(F) % of segment contribution to revenue Source:DIST annual reports, LOLC SEC Estimates 11 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Aitken Spence PLC - A sweetener on DIST's value DIST has invested in Aitken Spence (SPEN) as an associate business owning 43.07% of this blue chip diversified conglomerate with main exposure to tourism through Aitken Spence Hotel Holdings PLC (AHUN). With post war tourism boom in Sri Lanka along with tourism growth in Asian region, SPEN has been able to generate 9% average SPEN is one of the largest annual earnings growth during last five years mainly through its high profitable hotel business. Currently, its tourism blue chip conglomerate segment account for 75% of its net earnings and rest is derived from various businesses in power, logistic and services industries. Graph 21: SPEN's tourism segment has superior profitability Graph 22: Earnings composition of SPEN's business segments 14 10% 12 2% 10 13% 8 6 4 75% 2 AHUN CONN AHUN AHPL CONN JKHL AHPL JKHL SHOT Tourism SHOT Maritime & Logistics Strategic investments Source: Bloomberg AHUN's room inventory will increase from 2141 to total of 3145 Services Source: SPEN's Annual Report 2015 We expect SPEN to post a 20% average earnings growth in next three years for equity holders which will be largely driven by the growing number of tourist arrivals inline with ongoing capacity expansion of its tourism segment, despite political turmoil of Maldives resulting to see a earnings decline in last two quarters. AHUN's room capacity will increase from 2141 to total of 3145 by 46% by 2018 and we estimate 75% earnings contribution derived from tourism segment for next three years. Graph 23: Tourism segment of SPEN to grow with industry growth in Sri Lanka & Maldives LKR Mn 2,500 50% 45% 2,000 40% 35% 1,500 30% 25% 1,000 Graph 24: AHUN's room inventory to reach 3145 rooms by 2018 and continue to be the second largest hotelier # of rooms 3500 3145 rooms by 2018 3000 2500 2000 20% 15% 500 1500 10% 5% 0 0% 2010 2011 2012 2013 2014 2015(E) Earnings YoY Tourist arrival growth in Sri Lanka YoY tourist arrival growth in Asia & Pacific Source: SLTB, Ministry of Tourism Maldives SPEN 's growth to continue, adding value to DIST 1000 500 0 AHUN CONN AHPL & JKHL CHOT SHOT Source: Company annual reports, LOLC SEC Estimates DIST carries SPEN its book at LKR 7.45 Bn. We expect SPEN to generate superior earnings as a diversified holding backed by tourism growth potential in the region and expected GDP growth in Sri Lanka and thereby add significant value to DIST in years ahead. 12 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Valuation We have used the 'Sum of the Parts' (SOTP) approach in deriving the valuation for DIST. Accordingly we estimate total valuation for the company at LKR 87.37 billion. We assume a cost of equity of 14% which is 6% premium to 3 year Sri Lanka Govt Treasury Bond Yield. A risk premium of 6% has been taken considering the equity market risk in CSE. We have taken a mid-term growth (4-6 years) of 3% and a free cash flow terminal growth (>6 years) of 1% of valuing beverage segment. Accordingly, we value the share at LKR 291.30 which is a 35% discount to the current price of the share. At the current share price, DIST is trading at forward PE of 8.2X and a forward PBV of 0.9X. Sensitivity of valuation for Terminal Growth and Cost of Equity is indicated below and sensitivity of key assumptions are evaluated separately in proceeding section. Table 03: Valuation Sensitivity Matrix Terminal Growth Rate Share price in LKR 0.5% 0.8% 1.0% 1.3% 1.5% 12% 241 281 320 359 398 13% 234 269 304 340 375 Cost of Equity 14% 227 259 291 324 356 15% 221 250 280 309 339 16% 216 243 270 297 324 Source:CSE, Bloomberg, LOLC SEC Estimates Table 04: SOTP Valuation of DIST Segment Equity value (LKR Mn) Beverages Plantation Telecommunication Diversified Associate Investments: SPEN MADU Investments on financial assets Cash Group's debt (adjusted for NCI) 48,754 521 4,684 5,612 20,238 667 17,654 2,048 (12,810) Total Equity Value of DIST 87,369 Value per Share (LKR) 163 2 16 19 67 2 59 7 (43) 291 Source:LOLC SEC Estimates Table 05: Peer Comparison Name Distilleries Co Of Sri Lanka (Sri Lanka) Lion Brewery Ceylon Plc (Sri Lanka) Ceylon Beverage Holdings Plc (Sri Lanka) Radico Khaitan Ltd (India) Hite Jinro Co Ltd (South Korea) Takara Holdings Inc (Japan) Luzhou Laojiao Co Ltd-A (China) Thai Beverage Pcl (Thailand) Market Cap (USD Mn) PE (x) PBV (X) 450 300 110 220 1608 1552 4476 11667 9.43 26.68 18.52 30.04 55.08 26.40 30.74 15.65 1.03 4.86 3.54 5.79 1.46 1.30 2.92 3.87 Dividend Yield % 1.50 0.74 1.06 0.72 3.62 1.31 3.81 3.72 ROE % 11.17 19.65 20.68 21.80 2.59 5.11 9.51 26.17 Source:CSE, Bloomberg, LOLC SEC Research 13| LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Valuation (cont…) In valuing DIST, we applied Sum of the Parts (SOTP) analysis approach based on several valuation techniques in valuing respective segments of SOTP model which is illustrated in Table 04. Beverage segment We have valued the beverage segment by applying the Residual Income method, applying a 14.34% required rate of return which comprised with 8.34% risk free rate and a market risk premium of 6%. We have estimated a 3% medium term residual income growth (4 -6 years) of the beverage segment by applying a discount to the expected per capita income growth and considering stable profit making ability inherited in the hard liquor industry. 1% terminal growth rate has been applied by considering the flat growth rate of arrack consumption in valuing the beverage segment. Accordingly, we valued the segment at LKR 48,754 Mn while generating a LKR 163 per share. We have estimated already paid total super gain tax liability and factored in FY16 earnings which has resulted a considerable drop in net earnings estimated for FY16. Effective corporate tax of 37.5% has been applied in forecasting net earnings of the beverage segment. Plantation Balangoda Plantation (BALA) is largely in to tea plantation and therefore we valued the segment based on PBV multiple method by considering the sector average PBV derived from selected set of counters which are predominantly into tea plantation. We valued Madulsima Plantations (MADU-associate business) in the same manner adjusting it for Melstacrop's stake. Telecommunication For telecommunication segment, we have applied EV/EBITDA multiple method discounted to the average EV/EBITDA of two listed players (SLT & DIAL). We used a 20% discount to the average EV/EBITDA considering Lanka Bell's market share drop, loss making scenario over last three years and SLT & DIAL dominance in local data business. Diversified Diversified segment of DIST has been into many business segments and Melstacrop Limited operates as the holding entity of these widespread businesses. We believe that this business segment has similar characteristics of holdings companies listed under diversified sector of CSE. Accordingly we valued the segment based on PE multiple method considering sector average PE. We adjusted the derived equity value for DIST's effective ownership of Browns Beach Hotel. Investments on financial assets Short term and long term financial assets are valued on the estimated market value as at December 31, 2015. Associates: SPEN In valuing SPEN, We used market multiple method and applied an average of weighted average 'Hotel' and 'Diversified' sectors PE and PBV multiples for its trailing 12M earnings for common equity holders and for the current book value. We expect a 75% to 25% earnings mix from both hotel and diversified segments and weighted sector multiples accordingly. In deriving weighted hotel sector multiples, we selected only leading hoteliers who hold hotel chains locally and overseas. We adjusted the DIST's ownership of 43.07% for the average value derived from both multiples and derived the value of DIST's stake of SPEN as LKR 20,238 Mn. 14 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Summarized Sensitivity of Assumptions Graph 25: GDP per capita growth sensitivity: Medium Graph 26: Currency sensitivity on beverage seg.: Medium LKR LKR 296 298 296 294 292 290 288 286 284 282 280 278 294 +2% 292 +1.5% 290 -2% -1.5% 288 286 284 282 -1% -1% 0 1% Change of GDP per capita income growth forecast 0 USD:LKR forecast Source:LOLC SEC Estimates Graph 27: Corporate tax sensitivity on beverage seg.: Medium LKR 1% Source:LOLC SEC Estimates Graph 28: Tourist arrivals sensitivity on SPEN: Medium LKR 296 294 +1% 292 -1% 290 288 286 284 -1% 0 1% Change of corporate tax on liquor forecast Source:LOLC SEC Estimates 298 296 294 292 290 288 286 284 282 280 278 +2% -2% -1% 0 1% Change of average tourist arrival growth rate forecast Source:LOLC SEC Estimates Earnings Risk Comment Sri Lankan liquor industry is exposed to considerable regulatory risk due to regular import and excise duty hikes to increase Gvt's tax revenues. As a result, licensed liquor manufactures are often compelled to increase selling prices by passing incremental costs to consumers to maintain their margins. To a certain extent consumers will not be price sensitive due to drinking necessity, however when price rises become greatly disproportionate to disposable income growth, price sensitive consumers tend to shift to low priced soft and illicit liquor products. Currently, industry has an entry barrier from regulation. If Gvt. decided to liberalize the industry, it will lead the industry to be more competitive and deteriorating market share of the existing players. Further, inline with country's growth if Gvt removed hefty taxes and import restrictions enforced on foreign liquor enabling Sri Lankans to consume high quality foreign liquor, DIST as the market leader will face a significant risk of losing its market share. As a national initiative if the Gvt enforces restrictions on liquor supply to the market or a complete halt of liquor production and consumption due to rising health implications and religious/social pressure for such closure, DIST as the largest player will certainly plunge to liquidating position. But tobacco and liquor industry being the second highest contributor to the Gvt. revenue makes it a highly unlikely enforcement. Longer term demographic and lifestyle changes could also affect future earnings of DIST as liquor is highly correlated with social & cultural acceptance . Over the years, Sri Lankan elderly and female population have been growing over young males lowering demand for hard liquor. Elderly people do not tend to consume liquor on for better health while females would not consume liquor on cultural norms. Some religions have stricter principles on liquor consumption which will essentially create a risk of deteriorating demand when their population is growing at a higher rate. However, we foresee these demographic changes as more long term driven and somewhat distant from medium term impact. As part of lifestyle changes, a considerable increase in soft liquor (beer and wine) consumption is also witnessed in the recent past along with rise of disposable income, creating a substitution effect on hard liquor. We believe that the DIST's market share to be protected from this shift due to demand inelasticity and brand loyalty towards 'DCSL Arrack'. In summary, We don't see a much risk of losing a substantial market share of DIST in short to medium term, despite regular Gvt. tax hikes which will be soften by consumption inelasticity. Therefore with expected modest growth of the liquor industry, we are confident that DIST will not run into significant risks in medium term. 15 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Appendices Table 06: Return comparison DIST % 3 months 6 months YTD 1 year ASI Index -21.45 -23.19 -12.20 -6.49 -10.67 -12.95 -8.22 -13.51 S&P SL 20 Index -13.82 -18.98 -9.02 -19.48 LION -14.29 -13.04 -14.29 -12.20 Source:CSE, Bloomberg Graph 29: Share Price Movement Volume 4,000,000 Volume SMAVG (50) Highest Price at 11.05.2015: LKR 310.20 3 Year Lowest Price as at 05.04.2013: LKR 160 350 Price SMAVG (100) 300 3,000,000 250 2,000,000 200 1,000,000 150 - Rs 5,000,000 100 100.00 75.00 50.00 25.00 0.00 1/26/13 RSI (14) 7/26/13 1/26/14 7/26/14 1/26/15 7/26/15 1/26/16 Source:CSE, Bloomberg Graph 30: PE Chart Graph 31: PBV Chart 14.0 1.6 12.0 1.4 10.0 1.2 8.0 1.0 6.0 0.8 4.0 1/26/13 7/26/13 1/26/14 PE ratio 7/26/14 Highest 1/26/15 Average 7/26/15 1/26/16 0.6 01/26/13 07/26/13 01/26/14 PBV ratio Lowest 07/26/14 Highest 01/26/15 Average Source:CSE, Bloomberg Graph 32: Price per Sales 07/26/15 01/26/16 Lowest Source:CSE, Bloomberg Graph 33: Dividend Yield 3.5 2.1 1.9 3.0 1.7 1.5 2.5 1.3 2.0 1.1 0.9 1.5 1.0 1/26/13 0.7 7/26/13 1/26/14 7/26/14 Price to Sales ratio Highest 1/26/15 Average 7/26/15 1/26/16 0.5 1/26/13 7/26/13 1/26/14 DIST dividend yield Lowest 7/26/14 Highest 1/26/15 Source:CSE, Bloomberg Graph 34: CSE PE Chart Source:CSE, Bloomberg 1.8 1.8 1.7 1.7 1.6 1.6 1.5 1.5 1.4 1/26/13 15.0 14.0 13.0 12.0 11.0 10.0 9.0 07/26/13 ASI PE ratio 1/26/16 Lowest Graph 35: CSE PBV Chart 16.0 8.0 01/26/13 7/26/15 Average 01/26/14 07/26/14 Highest 01/26/15 Average 07/26/15 01/26/16 7/26/13 ASI PBV ratio 1/26/14 7/26/14 Highest 1/26/15 Average 7/26/15 1/26/16 Lowest Lowest Source:CSE, Bloomberg Source:CSE, Bloomberg 16 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Table 07: Financial Summary Forecast Figures in LKR Mn (31st March) Income Statement FY 13 FY 14 FY 15 FY 16 (E) FY 17 (F) FY 18 (F) 65,790 28,766 (15,898) 12,869 (6,190) 7,059 1,292 8,084 (2,826) 5,140 63,186 28,983 (15,219) 13,764 (6,084) 7,680 1,440 9,494 (3,263) 6,122 66,765 28,693 (16,234) 12,459 (5,568) 7,302 1,391 9,728 (3,254) 6,553 77,387 31,841 (16,966) 14,876 (6,160) 9,054 1,506 11,272 (3,662) 5,485 94,918 33,838 (18,159) 15,678 (6,599) 9,452 1,752 11,750 (3,749) 7,907 99,504 35,257 (19,167) 16,090 (6,947) 9,553 2,236 12,232 (3,748) 8,386 4,843 1,601 6,140 21,469 57,078 78,547 1,276 21,771 23,047 2,787 25,834 300 47,678 52,713 78,547 3,924 4,017 4,436 21,755 61,987 83,742 941 22,719 23,660 2,489 26,148 300 53,336 57,593 83,742 6,505 3,300 4,984 23,791 68,898 92,689 1,210 22,368 23,577 4,287 27,865 300 60,704 64,824 92,689 5,789 3,652 5,195 23,638 74,271 97,909 1,261 22,690 23,951 4,465 28,416 300 65,373 69,493 97,909 6,815 3,892 5,575 25,284 79,897 105,181 1,353 22,945 24,298 4,660 28,958 300 72,103 76,223 105,181 7,803 4,055 5,884 26,744 86,050 112,795 1,428 23,130 24,558 4,875 29,433 300 79,241 83,361 112,795 Net Income Depreciation & Amortization Changes in Non-Cash Capital Cash From Operations 5,140 1,700 (832) 5,054 6,122 1,540 (2,666) 4,823 6,553 1,575 (1,598) 4,693 5,485 1,990 (511) 6,964 7,907 2,168 (528) 9,547 8,386 2,330 (397) 10,318 Capital Expenditures Increase in Investments Cash From Investing Activities (2,594) (270) (3,154) (4,812) (1,636) (7,251) (10,271) (3,851) (4,000) 575 (4,931) (4,000) (2,043) (7,794) (4,000) (2,247) (8,483) Dividends Paid Change in Long Term Borrowings Cash from Financing Activities Net Changes in Cash (891) (686) (1,486) 414 (898) (965) (1,800) -4,229 (975) 1,086 154 996 (816) 178 (316) 1,716 (1,176) 195 (726) 1,026 (1,248) 215 (848) 988 Gross Revenue Net Revenue Cost of Revenue Gross Profit Operating Expenses Operating Income Share of profit of equity accounted invt Pretax Income Income Tax Expense Net Profit att. to shareholders Balance Sheet Cash & Near Cash Items Accounts & Notes Receivable Inventories Total Current Assets Total Long-Term Assets Total Assets Accounts Payable Other Short-Term Liabilities Total Current Liabilities Total Long-Term Liabilities Total Liabilities Share Capital Retained Earnings & Other Equity Total Equity Total Liabilities & Equity Cash Flow Statement Source:CSE, Bloomberg, LOLC SEC Estimates 17 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Table 08: Forecast Ratios FY 13 FY 14 FY 15 FY 16 (E) FY 17 (F) FY 18 (F) 45% 18% 11% 7% 17.13 3.00 47% 21% 11% 7% 20.41 3.25 43% 23% 11% 7% 21.84 3.25 47% 17% 8% 6% 18.28 2.72 46% 23% 11% 8% 26.36 3.92 46% 24% 11% 7% 27.95 4.16 23% 4.3 1.6 0.9 25% 6.3 1.6 1.2 23% 10.5 1.5 1.3 22% 9.2 1.5 0.9 20% 8.1 1.5 0.8 19% 7.1 1.4 0.8 0.9 0.7 0.4 160 0.9 0.7 0.3 179 1.0 0.8 0.3 203 1.0 0.8 0.3 219 1.0 0.8 0.3 241 1.1 0.8 0.3 265 Growth Ratios Revenue Growth YOY% Earnings growth YOY% Total Assets YOY% Total Debt YOY% 7% -7% 7% -10% 1% 19% 7% 20% -1% 7% 11% 3% 11% -16% 6% 4% 6% 44% 7% 3% 4% 6% 7% 3% Investment Ratios PE Ratio (X) Price to Book Value (X) Dividend Yield (%) 9.72 1.04 1.80% 9.95 1.14 1.60% 11.01 1.18 1.35% 11.81 0.99 1.26% 8.20 0.89 1.82% 7.73 0.81 1.93% Profitability Ratios GP Margin (%) NP Margin (%) ROE (%) ROA (%) Earnings per share (LKR) Dividend per Share (LKR) Credit Ratios Total Debt/Equity Ratio (%) Interest Coverage (X) Total Assets/Equity (X) Net Debt/EBIT (X) Liquidity Ratios Current Ratio (X) Quick Ratio (X) Asset Turnover Ratio (X) Net Asset Value per share (LKR) Source:CSE, Bloomberg, LOLC SEC Estimates 18 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Company Distilleries Company of Sri Lanka PLC (DIST) is the market leader in the beverage industry with avg. 75% volume market share of domestic hard liquor market while also maintaining a diversified portfolio of other business operations. In its beverage business category, the company distils, manufactures and distributes liquor products for the local market. Other business operations entail plantation, telecommunication, insurance and other financial services, power generation, logistics, textiles, business process outsourcing (BPO) services, media and tourism. DIST operates under state-of-the-art fully automated bottling plants and pot and patent distillation units located in four strategic regions in Seeduwa, Kandy, Kalutara and Badulla and an island wide distribution network consisting of a large fleet of vehicles coupled with massive warehouse facilities. DIST is currently headed by Mr. Harry Jayawardena who is a prominent business personnel in Sri Lanka. DIST is one of the largest cap counters in the Colombo Stock Exchange (CSE) with the market capitalisation of LKR 68700 Mn (USD 474 Mn) and it is the only listed player operating in the hard liquor manufacturing sector. History of DIST Excise Department of Ceylon which was initially created in 1913 as the enforcement authority to distribute and sell liquor products in Sri Lanka branched out into the distillation and manufacture of liquor products. The State Distilleries Corporation which was incorporated in 1974 took over this venture while the Excise Department realigned its operation as a monitory body. Under a government policy decision made in 1989, the State Distilleries Corporation was converted into a limited liability company. Subsequently, the transfer of ownership took place at CSE in 1992 enabling the company to stand out as a private entity. After this privatisation, the company saw a significant turnaround in terms of production volumes, process efficiencies and superior financial performance while making DIST to become the largest distiller in the country. Financial Snapshot Graph 36: DIST's net revenue breakdown Graph 37: DIST's PBT breakdown LKR Mn 25,000 LKR Mn 12,000 250% 10,000 200% 40% 35% 30% 20,000 25% 8,000 150% 20% 15,000 15% 10% 10,000 5% 0% 5,000 6,000 100% 4,000 50% 2,000 -5% -10% - -15% 2010 2011 Beverages Telecommunication YoY growth 2012 2013 2014 2015 Plantation Diversified Source: Annual Reports, Bloomberg 0% 2010 2011 2012 2013 2014 2015 (2,000) -50% Associates profit Telecommunication Beverages Diversified Plantation YoY growth Source: Annual Reports, Bloomberg Beverage segment represents the majority of Group's revenue and profitability while registering 66% and 86% contribution by FY15 respectively. Revenue generated from the beverage segment has seen a considerable growth from 2010 to 2013 and then seen a slightly drop in during last two years mainly due to decreasing volumes and shrinking market share as a result of excessive taxes and large influx of cheaper liquor to the market. However, the segment has been able to increase their PBT during last three years due to operational efficiencies and the streamlined cost structure. Despite of 10% and 12% revenue contribution from plantation and teleco segments, both have incurred losses during FY15. Diversified segment has managed to yield average 7% contribution to Group's PBT over last four years while associate businesses were able to generate positive earnings for the Group with 35% CAGR over last five years. DIST has been operating as a crucial contributor to Gvt. revenue while paying LKR 41 bn to the state by way of taxes. 19 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 DIST Business Segments DIST's core business entails distilation and distribution of beverage products including sevral varieties of coconut based arrack, locally manufactured foreign liquor and imported foreign liquor varieities. Over the years, DIST has also succesfully diversified in to other industires such as telecommunicarion, plantation, telecommunication, financial services, textile, IT and leisure. Beverage segment This segment accounts 66% of Group's revenue and 86% of profit before tax as of FY15 and currently operates under three sub segements. Cocunut and processed arrack: DIST offers cocunut arrack and special arrack brands such as Old Arrack, White Label Arrack, Blue Lable Arrack, Double Distilled Arrack, Extra Special, Pure Cocunut Arrack, etc. Sri Lankan cocunut arrack is believed to be one of the purest, naturally derived alcoholic bevereges in the world distilled through a natural fermentation process. Locally manufactured foreign liquor: This segment is largerly managed by Periceyl (Pvt) Ltd, a joint venture between DIST and France-based Pernod Ricard in 1996. Periceyl manufactures and distributes locally manufactured foreign liquor and Arrack via DCSLs extensive distributor network. Periceyl’s flagship brands include Galerie Napoleon French Brandy, Franklin Brandy, Black Opal Arrack - the unique premium arrack, and Flinton Gin, Balmora Rum, Petroff Vodka and House of Tilbury Whisky . Imported foreign brands: Periceyl also distributes the world renowned range of wines and spirits, which are owned by Group Pernod Ricard France, such as Royal Salute, Chivas Regal, The Glenlivet, Ballantines whiskies, Martell Cognac, Absolut Vodka, Beefeater Gin, Havana Club Rum, Jacob’s Creek, Long Mountain , Montana wines and G.H. Mumm and Perrier Jouet champagnes. Diversified Businesses DIST's diversified business have been restructured under Melstacorp Limited which holds 19 direct and indirect subsudiries and 2 associated companies. This has enabled Distilleries Company to more focus on the beverage segment whilst Melstacorp to provide greater focus on diversified businesses and investments. Plantations: This segment mainly engeges in cultivation and processing tea and rubber via Balangoda Plantation PLC(BALA), an entity of which DIST has an effective ownership of approx. 58%. Plantation segement accounts for 10% of DIST's net revenue in FY15. It has 23 Estates is over 13,000 hectares comprising of Sri Lanka’s most fertile tea and rubber Estates. Telecommunication: This segment accounts for 12% of DIST's net revenue in FY15 and operates in the fixed telecommunication and broadbrand sectors via its subsidiary Lanka Bell. Lanka Bell is the second largest fixed line operator in Sri Lanka with a subscriber base in excess of 1.2 million. Lanka Bell has 62 own branch offices islandwide along with the customer reach through over 600 retail outlets around the country. Other diversified businesses (excluding associate companies): DIST's other diversified businesses mainly engages in insurance (Continental Insurance), financial services (Melsta Regal Finance), auto mobile servicing and logistics (Melsta Logistics), textile (Texpro), BPO and KPO services (BellVantage) , leisure (Browns Beach Hotel PLC) and media (Splendor media) industries. Divesified segment accounts 18% of DIST's net revenue in FY15. Associate companies: The Group's two associate investments include 43.07% ownership of Aitken Spence PLC (SPEN) which is a leading diversified conglomarate in Sri Lanka and 45.9% stake of Madulsima Plantations PLC which is mainly in to tea cultivation and processing. SEPN is amongst the largest cap counters in CSE with a capilisation of LKR 35.9 Bn and predominatly does businesses in hotel and tourisum industries locally and overseas. 20 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 DIST Shareholding Distribution (as at 30. 09.2015) Shareholder No. of shares % Stake 124,470,500 Milford Exports (Ceylon) (Pvt) Limited 37,961,500 Lanka Milk Foods (CWE) Limited 22,418,512 Mr. Muzaffar Ali Yaseen 13,050,000 Commercial Bank of Ceylon PLC/L.E.M.Yaseen 8,650,732 Melstacorp Limited 4,400,000 HSBC International Nominees Ltd- Morgan Stanley And Co INTL P 4,230,100 HSBC INTL NOM LTD – SSBT – Wasatch Frontier Emerging Small COU 4,000,000 Commercial Bank of Ceylon PLC/M.A.Yaseen 3,713,286 Caceis Bank Luxembourg S/A Barca Global Master Fund LP 3,695,560 Lahugala Plantation (Private) Limited 2,847,500 Mrs. Shantha Marie Chrysostom 2,800,000 Northern Trust CO S/A National Westminister Bank PLC as Trust C/O Standard Chartered Bank 2,628,568 BNYM SA/NV – Blackrock Frontiers Investment Trust PLC 2,622,188 Citigroup Global Market Limited Agency Trading Prop Securi 2,456,000 Mrs. Lorraine Estelle Marlene Yaseen 2,208,189 BNYM SA/NV – Consilium Frontier Equity Fund L.P. 2,114,200 7 Stassen Exports Limited 2,044,036 HSBC INTL Nominees Ltd-SSBT-Frank Russel Investment Company 1,882,833 Mr. Don Hasitha Stassen Jayawardena 1,839,153 HSBC International NOM Ltd- MSCO-Route One Fund 1, L.P. 49,967,143 Other 300,000,000 Total Graph 38: Shareholder structure 1 (as at 31.03.2015) 41.5% 12.7% 7.5% 4.4% 2.9% 1.5% 1.4% 1.3% 1.2% 1.2% 0.9% 0.9% 0.9% 0.9% 0.8% 0.7% 0.7% 0.7% 0.6% 0.6% 16.7% 100.0% Graph 39: Shareholder structure 2 (as at 31.03.2015) Individuals 19% Non-Resident 23% Institutions 81% Resident 77% Source: Annual Report FY14/15 Source: Annual Report FY14/15 Corporate governance structure As one of the most respected Sri Lankan entities, DIST is managed by a skilled and experienced Director Board while 33% of Directors being functioned as Independent Non Executive Director (NEDs). There are three Executive Directors and one Non-Independent Non-Executive Director representing the Board. DISTs Group operations are subjected to regulations of various governing bodies including Excise Department, NATA, CBSL , TRCSL, IBSL, CSE & SEC, Central Environmental Authority, etc. However, DIST is significantly dependant on its influential Chairman/Managing Director Mr. Harry Jayawardena while his family operates as a controlling shareholder of the company with an effective ownership of 52.1%. Company's dependence on an individual in driving the business could have a negative impact in good corporate governance while company could run in to a significant risk at the absence of his contribution. Graph 40: Composition of EDs and NEDs Non Independent NEDs 17% EDs 50% Independent NEDs 33% Source: Annual Report FY14/15 21 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Key Management (Source: Company Annual Report 2014/15) Name of Director Mr. D. H. S. Jayawardena Chairman / Managing Director Profile Mr. Harry Jayawardena is one the most successful and prominent business magnates in Sri Lanka. He was elected Chairman of the DCSL Group in 2006 after serving as its Managing Director for almost two decades. He heads many successful ventures in diversified fields of business. He is the founder Director and the present Chairman / Managing Director of the Stassen Group of Companies. He is a former Director of Hatton National Bank PLC. and former Chairman of Ceylon Petroleum Corporation and SriLankan Airlines. Mr. Jayawardena is the Honorary Consul for Denmark and was the only Sri Lankan honoured with the prestigious “Knight’s Cross of Dannebrog’ by Her Majesty, Queen Margrethe II of Denmark, for his significant contribution to the Danish arts, sciences and business life. He has also been awarded the title, “Deshamanya” in recognition of his services to the Motherland, since November 2005. Mr. C. R. Jansz Executive Director Mr. C. R. Jansz has many years of experience in Logistics and in Documentation, Insurance, Banking and Finance relating to international trade. He is the Chairman of DFCC Bank PLC and DFCC Vardhana Bank. He serves on the Board of Melstacorp Limited, Balangoda Plantations PLC., Lanka Bell Limited and several other companies of the Distilleries Group. He is also a Director of Lanka Milk Foods (CWE) PLC. and its subsidiaries. Mr. N. de S. Deva Aditya Mr. Niranjan Deva Aditya, is an aeronautical engineer, scientist and economist, is a Independent NonConservative Member of the European Parliament elected from the SE England. He is the Executive Director Vice President of the Development Committee; ECR Coordinator and Conservative Spokesman for Overseas’ Development and Co-operation. Capt. K. J. Kahanda (Retd.) Executive Director Captain Kahanda joined the Company in 1993 as Regional Manager (Central Region) and was appointed a Director in December 2006. Being a former officer of the Sri Lanka Army, he spearheaded the re-organisation of the operations of the Central Region since privatisation. He specialises in logistics, distribution and security matters, and is also a Director of G4S Security Services (Pvt) Ltd. and Pelwatte Distilleries (Pvt) Ltd., a subsidiary of the Group. Dr. Naomal Balasuriya Dr. Naomal Balasuriya, a medical doctor turned-entrepreneur is internationally sought Independent Nonafter as a life changing motivational speaker. His professional expertise ranges from Executive Director medicine, military, management, marketing, mentoring to motivational speaking. He holds both the Master of Business Administration (MBA) and CIM (UK) qualifications. Mr. D. Hasitha S. Jayawardena Non-Independent NonExecutive Director Mr. Hasitha Jayawardena holds a Bachelor’s Degree in Business Administration BBA (Hons) from the University of Kent in the United Kingdom. Mr. Jayawardena joined Stassen Group in February 2013. 22 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Liquor industry in Sri Lanka The Sri Lankan coconut arrack is believed to be one of the purest, naturally derived alcoholic beverages in the world distilled through a natural fermentation process. In ancient times, toddy extracted from coconut trees was a very popular beverage amongst Sri Lankans. After Britain took possession of what is now Sri Lanka (then Ceylon) in 1802 Arrack became popular as a alcoholic beverage and was named as "Ceylon Arrack". Ceylon arrack was produced from ‘toddy’, fermented juice of the coconut palm, extracted by cutting the flowers from the tree and hanging a bucket below the cut to gather the free-flowing sap. Local alcohol industry currently consists of recorded hard liquor and soft liquor along with illicit liquor production. Further toddy production through Coconut, Palmyrah and Kithul tree can also be seen in Sri Lanka. Despite the availability of different types of arrack categories, Special Arrack is more preferred among the consumers due to the affordable "kick-per-buck". During the recent years there have been a number of changes implemented with regard to alcohol policies in Sri Lanka which were more at a disadvantage to the liquor industry. Further Sri Lanka's demographic differences such as region, culture and societal perception on drinking play a major role in shaping the direction of local liquor industry. Majority of Sri Lankans are Buddhists and they take a pledge to prevent alcohol consumption, even though Buddhism does not impose such a religious rule. However there is about 9% Muslim population who are strictly prohibited from alcohol consumption. Further, Sri Lankan women usually do not consume hard or soft liquor as they perceive it as an unacceptable social habit while greatly discouraging their husbands, fathers and sons from consuming alcohol. According to Excise department, 24 licensed liquor manufacturers operates in Sri Lanka where 13 players manufacture Molasses Arrack, 12 produce coconut and processed arrack and 17 players produce special arrack. There are 3 malt beer manufacturers and 2 wine manufacturers operating in the soft liquor industry. Distilleries Company of Sri Lanka (DIST) is the only listed hard liquor manufacturer and Ceylon Beverage Holdings and Lion Brewery Ceylon are the listed players in soft liquor industry. Table 09: Financial performance comparison of listed companies operating in alcohol industry Price(LKR Market Cap Y/E Net NAV(LKR per ROE% ROA% Counter per Share) DIST LION BREW 229.00 551.00 800.00 (LKR Mn) Profit(LKRMn) 68,700 44,080 16,790 6,553 1,330 659 PER PBV Dividend Yield % 10.0 36.1 22.3 1.1 5.0 3.8 1.4 0.6 1.1 Share) 203 99 188 11.4 17.9 17.8 7.5 5.3 2.6 Source: Bloomberg Table 10: Selected "beverage, food and tobacco" sector indicators Indicator Graph 41: Comparison of alcohol consumption Value PER PBV Dividend Yield 17.12 14.35 2.49% Toddy Source: LOLC SEC Estimates Graph 42: Alcohol consumption as a % of population Soft liquor 34% Hard liquor 66% Consumers 20 40 2014 Non concumers Source: NATA 60 2013 80 100 2012 120 140 Lr Millions Source: Excise Department *Company overview, DIST shareholding distribution, Composition of Eds and NEDs, Key management, History, SWOT analysis, Industry analysis are taken from the extracts of websites, Annual reports, Bloomberg and LOSEC research materials. 23 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 SWOT Analysis Strengths Market leader in the hard liquor industry in Sri Lanka with a history of over 100 years. Mr. Harry Jayawardena, a influential and prominent business personnel backing DIST as Managing Director Strong brand image along with strong distribution network Strong balance sheet and low gearing allowing DIST's for investments Weaknesses Company is significantly dependant on Mr.Jayawardena's direction of driving the business Telecom and plantation sectors erode Group's profitability Company still awaits compensation from the Gvt takeover of its Sri Lankan insurance stake and Pelwatte Sugar Industries stake Opportunities Price inelasticity of demand for alcohol products Increase per capita income and growth of tourist arrivals leading to a higher demand for alcohol Unfavourable implication from budget 2016 for small liquor manufacturers will deteriorate their market share and support big players to capture it Threats Continuous increase in selling prices due to regular increases of taxes making liquor products expensive for consumers Cultural, religious and social pressure on curtailing alcohol consumption Inefficiencies in executing rules and regulations related to curbing illicit and illegal liquor Rupee depreciation leading to increase ethanol cost Industry Analysis Bargaining power of suppliers Company collects toddy from local toddy suppliers and pay a fair rate if suppliers meet required quality standard. Currently there is no scarcity of toddy and hence we see toddy suppliers bargaining power as "Low". Companies import ethanol mostly while big players like DIST produces sugar based ethanol locally to cover part of their requirement and use it for blending. Currently, global ethanol alcohol prices are experiencing a price drop, and thus liquor manufactures can obtain a cheap supply. Hence bargaining power of ethanol suppliers could be considered as "Low". Bargaining power of customers Buyers are seen as price takers in the industry as sellers set the price of products passing price hikes as a result of excise duties changes to buyers. Consumers tend to buy liquor products amidst increased prices, however after some point when prices become unaffordable they become price-sensitive and shift to illicit and illegal products at a cheaper rate. Thus we view bargaining power of customers as "Medium". Threat of substitutes Substitutes for the industry can be in the form of alcoholic and non alcoholic beverages such as beers, wine, soft drinks and fizzy drinks. There has been witnessing a significant threat from beer as beer consumption is growing at a rapid phase over arrack consumption. But we believe that most of the beer consumers tend to drink hard liquor as well while mitigating the substitution effect. Threat of substitutes of the industry could be considered "Medium". Threat of new entrants Alcohol Industry is highly regulated and obtaining manufacturing licences are very difficult and costly. Gvt also maintains tight controls on not issuing new licences. However threat from new entrants is significant in the illicit segment of the industry where illegal institutional and individual brewers enter and exit the market frequently. Thus we view threat of new entrants as "High" for alcohol industry. Existing Rivalry Rivalry among industry players are High since the market is crowed with 24 licenced companies. In addition there is a significant competition from beer companies like LION. Competition from illicit manufactures are also intense as they are capable of offering products significantly below normal prices. 24 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 Recommendation Guidance BUY – expected return > 10% in excess of benchmark return SELL – expected return less than benchmark return HOLD – expected return between 0% and 10% in excess of benchmark return Investment Horizon: 3 years 12 months target price (12M Tgt Price) is based on the expected capital appreciation of the share excluding dividend. Benchmark Interest Rate: Average Weighted Fixed Deposit Rate (AWFDR) published by Central Bank of Sri Lanka. Risk Level Evaluation High: Maximum price volatility to be up or down more than 50% monthly Medium: Maximum price volatility to be up or down between 25% - 50% monthly. Low: Maximum price volatility to be up or down less than 25% monthly. Risk Level is calculated taking the historical standard deviation measures. Financial Glossary EPS = Earnings per Share ROA = Return on Assets (adjusted net profit/average total assets) ROE = Return on Equity (adjusted net profit/average total equity) CAGR = Compound Annual Growth Rate ((End Value/Start Value) ^ (1/number of years) -1) GP= Gross Profit EBITDA= Earnings before interest, tax, depreciation and amortization PBT= Profit before tax PAT= Profit after tax NP= Net Profit PBV= Price to book value ratio PE= Price to earnings ratio Analyst certification: The Analyst(s) who is/are responsible for compiling or co-compiling this research and whose names appear as the analyst(s) of the research certify that the views expressed in this research accurately reflect the personal view of the analyst(s) about the subject securities and issuers and/or other subject matter as appropriate and has taken reasonable care to achieve and maintain independence and objectivity in making any recommendations. No part of the compensation received by the analyst(s) was, is or will be directly or indirectly related to specific inclusion of specific recommendation or views in this research. On a general basis analyst’s performance appraisal may be influenced by quality of the content and efficacy of the research. The analyst(s) who is/are responsible for compiling or co-compiling this research and whose names appear as the analyst(s) receive compensation based on overall revenues of LOLC Securities Limited and its holding company (Lanka ORIX Company PLC – LOLC Group), which may include brokerage revenue from transactions involved with the securities mentioned in this research. General Disclaimer: LOLC Securities Limited is a company incorporated in Sri Lanka and licensed by the Securities and Exchange Commission of Sri Lanka to operate as a stockbroker/stock dealer in Sri Lanka. LOLC Securities Limited is a trading member of Colombo Stock Exchange. This research is based on information from sources that LOLC Securities Limited believes to be reliable. Whilst reasonable care has been taken to ensure accuracy of the information presented in the research, LOLC Securities Limited does not give a guarantee on the accuracy of the information presented in the paper nor will take the responsibility on investment decisions taken based on the information provided by the research and hence LOLC Securities Limited nor its employees accepts any liability whatsoever for any loss arising from investments decisions taken using the information provided in this paper. The reader also should note this paper does not give recommendations to any particular category of investors and investor should consult investment advisors for further clarifications regarding risks involved in investing in equity market. Investing in securities has inherent risks with no guaranteed return and price may be subjected to significant volatilities. No part of this report should be considered as a solicitation to buy or sell any security or product or to engage in or refrain from engaging in any transaction. LOLC Securities Limited or its employees may or may not hold positions in the securities discussed in the research and the information provided in the research should not be construed as a buy or sell instruction for any securities mentioned in the research, Unless otherwise specifically mentioned. This research is intended for general use for clients of LOLC Securities Limited and must not be copied in whole or in part or distributed to any third party for commercial use without permission from LOLC Securities Limited. If the reader is not the intended recipient please inform LOLC Securities Limited immediately by return email to [email protected]. LOLC Securities Limited’s other staff including sales people, traders and other professionals may provide oral or written market commentaries or trading strategies to our clients which reflect opinions which are contrary to the opinions expressed in this research which may be influenced by different circumstances. 25 | LOLC Securities Limited Initiation Coverage: Distilleries Company of Sri Lanka PLC | 26 January 16 LOLC Securities Limited LOLC Securities Limited, a trading member of the Colombo Stock Exchange (CSE), is engaged in facilitating stock trading transactions at Colombo Stock Exchange, providing investment research on Sri Lankan equity, providing investment planning advices with services such as portfolio construction & formulation of IPS (Investment Policy Statement) and facilitating other investment opportunities in the country including private equity. 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