Autumn 2014 - Fashion 4 Walls

I s s u e 6 | A u t u m n 2 014
F 4 W. c o . u k
The newsletter exclusively for Fashion4Walls retailers
Another great F4W show!
NEW: Serafina
from Muriva
NEW: Studio Line
from Colemans
NEW: Woodland
from Fine Decor
PLUS:
www.xxxxxxxxxxxxxx
Most popular
ranges at F4W
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Key autumn decor trends
NEW: Allure from Rasch
A very enjoyable show!
Fashion4Walls 2014 on September 4
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WHAT DID YOU THINK OF F4W 2014?
at the Hilton, Manchester, was another
Retailers who visited the show comment on the event, and the
ranges that most impressed them.
busy and highly enjoyable show
Phil Yeomans, Best DIY, Nuneaton
Retail buyers travelled to F4W 2014 from stores across the UK last
month to see a wide variety of fresh new wallcoverings collections,
including some very different designs on show, helping to make it
another busy and highly enjoyable event, as testified by the appreciative
comments reported, right, from some of the many visitors, writes
Christina Gregory, editor, F4W Newsletter.
There was a wonderful atmosphere too at the post-show dinner at
the Hilton, where customers enjoyed the traditional warm hospitality of
the suppliers, with excellent entertainment by singer Stephen Bayliss and
the inimitable Carl Wheeler of Fine Decor, who took the mic again to
great applause. On behalf of all nine suppliers who exhibited at the show,
David Smith from Colemans gave customers a big vote of thanks for
their support, endorsed below by Mark Metcalfe of Rasch UK.
Writes Mark: I think this is the eighth Fashion4Walls trade show, and
each year we, the suppliers, hope it will be a great success, both for the
exhibitors who show their latest ranges and the retailers who take the
time to visit. When you take into consideration the quiet summer this
year, as well as other trade shows taking place in the same week, you
can probably understand why we may have felt a little apprehensive as
to the outcome of our show.
However, as in previous years you, the customer came out to support
us, and once again made it a success, and for that we give you our
sincere thanks. Since the middle of August we have noticed a positive
movement in the market, which has continued to increase in September
as retailers look to freshen up their offer and footfall increases.
Let’s hope this continues throughout the remainder of the year and
into the spring. Once again, many thanks for your support.
We were so energized by our visit that we made some huge
changes to our range when we got back to make way for the much
fresher looking new designs we saw. We felt this time that there was
a lot more on offer. We particularly liked the new designs on the
theme of nature, probably best summed up as birds and trees.”
l The date and venue for the 2015 Fashion4Walls show will be
announced shortly – see our website for the latest news: www.f4w.co.uk
Jocelyn Taylor, Ellis Bros, Maryport
Gemma Wilson, Ovalworld, Blackburn
I enjoyed the show and found plenty of new designs to buy: it
was good to see suppliers doing something different, stepping away
from florals. I liked the new modern damasks from Muriva, and Fine
Decor’s new Woodland designs, and I think there’s a lot of good
product coming through from Debona.”
Debbie Evans, County Wallpapers, Sedgley
A lovely show, and a great location, very easy to get to by train.
We were looking mainly for heavyweight vinyls with our traditional
customers very much in mind, and as well as ordering from our main
supplier, Belgravia, we found some nice new Italian vinyls from
Colemans and new damasks with a more modern look from Muriva.”
Mark Welch, Decoron, West Bromwich
I found the show worthwhile and enjoyable, and got what I was
looking for. For me the strongest offers were from Fine Decor and
Holden Decor. I believe as an independent wallpaper retailer that it’s
important to support Fashion4Walls - a few years ago the industry
was crying out for a trade show, and I think everyone benefits from
supporting it and being there together.”
We were very impressed with this year’s show – there were a lot
of different designs to see, and we found our visit very enjoyable and
useful. The Hilton hotel is excellent, and the location is spot-on for us.
We are placing orders for a mix of designs with companies such as
A S Creation, Belgravia, Colemans and Holden Decor.”
Ian Metcalfe, Metcalfe’s, South Shields
We thought the show was very good and the hotel excellent. The
best ranges for us were the new Tiffany and Florence from Belgravia,
Italian vinyls from Colemans, Woodland designs from Fine Decor, and
Allure blown vinyls from Rasch.”
Nigel Fielding, Porters, Accrington
Fashion4Walls was very good – I’ve been to every one of the
shows, and have no criticisms at all. I think the timing is right, and the
Hilton Manchester is a great venue. I ordered some new products to
freshen up our ranges - I especially liked the Fine Decor offer.”
Fashion4Walls suppliers smile for the camera at the 2014 show.
Pictured from left, front row: Stuart Wilson, A S Creation UK,
Mark Pattison, Debona, and Simon Miller, Belgravia Decor. From
left, middle row: Mark Metcalfe, Rasch UK, David Aldred, sales
agent, Debona, and Alan Dowd, Holden Decor. From left, back
row: Anthony Mader-Horne, Muriva, Carl Wheeler, Fine Decor,
David Smith, Colemans, and John Stephens, Galerie.
F 4 W. c o . u k
Lorna Ross, W&R Ross, Thurso
This is the first time we’ve been to the show. We liked the venue,
and very much enjoyed our visit. We were looking for something
different, and liked the new ranges by Fine Decor and Galerie.”
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Issue 6 | Autumn 2014
Happy exhibitors and customers pictured
at the F4W autumn 2014 show:
1. Peter Cook, distribution manager, and
Alice Bell, wallcoverings and fabrics
category manager, Brewers, Eastbourne,
with Simon Miller, Belgravia Decor, right.
2. Steven Behagg, S B Wallpapers, Barrowin-Furness, with Mark Pattison, Debona.
3. Mark Taylor and Hannah Tones,
West End DIY, with Alan Dowd,
Holden Decor, centre.
4. Pictured on the Galerie stand are
Michelle Simpson and Andrew Brook,
H Brook DIY, Keighley.
F 4 W. c o . u k
5. Pictured on the Muriva stand, from left:
PPG’s Patrick McCabe, manager, Strabane,
Northern Ireland; Vincent Gossan,
NW operations manager; Liz Greaves,
wallcoverings product manager; and Neale
Burgess, southern operations manager.
6. From left: Paul Sehra, Decorsave,
Erdington, Roger Farnell, Colemans, and
Ian and Sara Pritchard, Interiors, Rugeley.
7. John Ryan, left, and David Carroll, right,
Ryans Wallcoverings & Home Furnishings,
Ballymount, Southern Ireland, with Stuart
Wilson, A S Creation, centre.
8. Debbie and Kevin Sarchfield,
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Brushstrokes, Scarborough, with Brenda
Stephenson, Belgravia Decor, right.
9. Kath Hilton and Michelle Symon,
T Ward, Barrow-in-Furness, with
Peter Singleton, Fine Decor.
10. Hannah Pratt, category manager,
and Jim Chadwick, buyer, The Range,
Plymouth, on the Belgravia Decor stand.
11. Fiona McDowall, left, and Lorna Ross
of W&D Ross, Thurso, with Maureen
Brumwell, Coleman Bros.
12. Kristina O’Keefe, left, and Anne
Marley, Rasch UK, with Gareth Oakes,
Wallpaperking, Belfast.
Issue 6 | Autumn 2014
Top sellers at F4W 2014
We asked the nine suppliers exhibiting at
Fashion4Walls last month to name three
top-selling designs/collections from their show
ranges. Two from each company are pictured
here, and their other show winners are illustrated
on the back cover.
These designs highlight the big trend this
season for nature-inspired wallcoverings
featuring birds, trees and butterflies, while
natural effects such as wood and slate continue
to be popular. Still in demand are quirky feature
wall designs, with a move to very bright colours.
Fine DEcor
The nature-inspired Woodland range of
three designs was a best seller at F4W,
led by Woodland Owl, far left, in teal.
Left: Woodland Trees in gold, the most
popular of the four colourways.
In contrast, beautiful Italian vinyls are flying
high among the top sellers, with some fantastic
new luxury and opulent statement designs
launched for autumn. We are also seeing more
smart-looking mid- and smaller-scale geometric
patterns for use on all four walls.
See back cover for Fine Decor’s new
Winchester textured vinyl damask in
Charcoal.
A S Creation
Left: Doojz – wallpapers patterned with
romantic flowers, vintage collages and
nostalgic script in soft colours.
Galerie
The company’s top three best sellers at
F4W all came from the You Only Live Once
book. Right: Roy Lichtenstein Pop Art.
Far left: Hollywood – popular vinyl
collection of floral and motif designs in
bold and muted colours.
Fresh Kitchens 5 was another best-selling
book at the show. Pictured, left, from the
collection is Cockerels, © Norwall Group.
See back cover for A S Creation’s elegant
Chateau 4 wallpaper collection.
See back cover for best-selling Slate
effect from Galerie’s Exposed collection.
Belgravia DECOR
Right: Florence – new embossed classic
acanthus leaf trail with glossy highlights.
Holden DEcor
Far right: Shiro – new textured vinyl
collection of trailing Wisteria with mica
and glitter. Best-selling way: soft heather.
Far right: Tiffany – latest addition to the
best-selling Tiffany range of Italian inregister vinyls features scrolls, pearls
and embroidered effects.
Right: Night Life in bright colours – a move
on from monochrome city scenes.
See back cover for Butterfly Collage from
Holden Decor’s Calm Before the Storm
collection.
See back cover for new colourway of
Belgravia’s Damasco Italiano.
Colemans
Left: Italian Dream – beautifully engraved
non-woven vinyls with metallic and glitter,
plus luxurious ruched fabric effect plains.
Muriva
Far left: Serafina – new luxury-look
in-register vinyl, with statement damask
plus stripe and texture coordinates.
Right: Studio Line – new Dieter Bohlen
collection of opulent statement designs
on non-woven embossed vinyl.
Centre: Bird Box – follow-up to the popular
Emperor’s Garden, pictured left, with a
similar background of white birch trees.
See back cover for Colemans’ Studio Line
Opulent Damask in grey.
See back cover for Muriva’s popular Live,
Laugh, Love in pink.
Debona
Far right: Space – wallpaper in bold blue
for children’s rooms.
Rasch
Right: Allure – soft-feel suede effect scroll
in pale blue, greys and soft naturals.
Right: Arizona – feature wallpaper
patterned with ‘50’s-style automobile
number plates in beige or multicolour.
Far right: Wood panels – a popular pattern
from the new Kids & Teens book.
See back cover for Debona’s new Delphine
wallpaper in green.
See back cover for Rasch’s Allure tree
branches design with mica and glitter.
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Issue 6 | Autumn 2014
F 4 W. c o . u k
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Issue 6 | Autumn 2014
F4W supplier
Continuing our series of interviews with F4W
suppliers, Carl Wheeler, sales director of Fine
Decor Wallcoverings, answers questions about
the Holmes Chapel based company
Carl Wheeler, sales
director, Fine Decor
Wallcoverings.
Q: When was Fine Decor established?
A: Fine Decor has a long history dating back
to 1910 when the mill at Holmes Chapel,
Cheshire, first started manufacturing
wallcoverings. The present company was
established in 2000 as the manufacturing arm
of Brewster Home Fashions, a fourth generation
wallcovering business with offices in North
America and China.
On-trend Bird Box has
a birch tree background.
Luxury looks: new Serafina
in-register vinyl.
Q: How would you describe the recent
development of the company?
A: Fantastic! We’ve worked hard to achieve
excellent growth and business has more than
doubled during the past 14 years. Our factory
produces all types of wallcovering including
wallpapers, vinyl, textured vinyl, expanded vinyl
and nonwoven, along with a wide range of
special techniques such as glitters, suedes,
gels and raised inks: we are always researching
new techniques.
Fine Decor’s latest collections launched at
Fashion4Walls include: Woodland Owls,
pictured above left; Matrix, above; and
Paris, below left.
wallcoverings retailing from around £7.99 to
£29.99, and 12 new room-lot collections.
Q: What company achievements are you
most proud of?
A: We’ve had good growth for the past four
years, so it does get more challenging to
maintain this high standard each year, but that’s
a challenge we like! Our product offer gets
fantastic support from all markets and we will
continue to offer excellent design, colour, quality
and value to all our customers.
Q: Which sectors of the market does Fine
Decor mainly cater for?
A: We supply stock and room-lot wallcoverings
to all sectors of the UK market with strong
focus on independent retailers, national
accounts and trade decorating centres. Since
February we have been developing our room-lot
wallcoverings business via the independent and
trade decorating centre markets.
Q: What are your most popular ranges?
A: So many are selling well that it’s difficult to
name just a few, but our feature wall designs
including Wall Words, Live Love Laugh, Torino
and Tuscany are doing particularly well. We
presented a total of 48 new patterns at the F4W
show in September and we’ve had a great
reaction to these ranges, in particular Woodland
(wallpapers), Winchester (glitters), Burlington
and Matrix (textured vinyls). We also have
excellent sales for our Italian heavyweight vinyl
range Milano, now with new glitter textures.
Q: Where are the majority of your products
made and designed?
F 4 W. c o . u k
A: The majority of our wallcoverings are
designed and manufactured at our factory in
Holmes Chapel. We have six designers working
in our design studio supported by design
director Marc Roylance.
Q: What do you look for when introducing
new collections, and how many collections
are you offering currently?
A: Our designers look at a wide variety of
fashion and market trends through various
channels, and always listen to the retailers’
comments fed back via our sales team or from
visiting stores themselves. Currently in the
market we have more than 30 stock ranges of
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Q: Finally, how do you see the UK
wallcoverings scene today?
A: Wallpaper is definitely on-trend: consumers
want to be proud of their homes, and wallpaper
is a big feature impact factor these days around
the house. We hope to see this help wallpaper
get back to the four walls very soon. With house
sales also increasing and more new houses
being built, they will all need decorating, so the
signs are good. I’ve worked in wallcoverings for
25 years, and I am confident about the future of
the wallcoverings industry and the continued
success of Fine Decor.
Fine Decor Wallcoverings: 01477 536100
www.fine-decor.com
Issue 6 | Autumn 2014
New luxury and
on-trend ranges
Muriva’s latest collections highlight luxury looks with a new
in-register vinyl collection, plus on-trend birds and butterflies
Muriva reports a fantasic
reaction to the launch of
Serafina, its new in-register vinyl
collection, printed on 500g vinyl
to emphasise its luxurious looks.
The statement pattern is a
large-scale damask enhanced
with glitter on a silk textured
ground. It coordinates with a
shimmering textured stripe and
a companion vertical texture, in
four colourways: bone, soft gold,
silver and bronze.
Allesandra is a new blown
vinyl combining traditional and
contemporary design elements:
the scroll pattern also features
soft calligraphy on a background
fabric texture. In cream, silver,
bronze and charcoal, it comes
with a companion stripe.
The new Bird Box wallpaper
fits perfectly with the trend for
ornithology, showing bird boxes
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in soft pastels surrounded by
birds and butterflies. Following
the success of Emperor’s
Garden, the background has a
pattern of white birch tree stems.
Birds, butterflies, oriental
blossoms, grasses and leaves all
appear on the new Eden design,
with a soft rice paper texture.
Eden features birds,
butterflies and grasses.
Travel-themed designs
continue to be popular, and
bringing home the holiday feeling
is Sorrento, a colourful collage of
sun-drenched houses, while the
new Paris in Frames feature
design displays images of the
French capital in dark frames
on a white brick wall.
Sorrento is a colourful
collage of hillside houses.
www.muriva.com
01282 507077
Allesandra blown vinyl
comes in four colours.
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Issue 6 | Autumn 2014
Classic scroll design
from Allure comes in
soft blue or greys.
Teramo blown vinyl comes
in black or beige ways.
Rasch UK’s latest
collections lead off with
two textured vinyl
ranges: soft tactile
Allure, and Luxe,
featuring simple
Sapphire geometric comes
in four colourways.
Delphine wallpaper in
beige, featuring butterflies,
grasses and script.
Contrasts in
colour and style
Describing Fashion4Walls as ‘The Great
British Take-off at Debona’, designer
Glenn White says the company wrote
good business at the show, with the
best-selling designs led by the new
Space wallpaper for children, followed
by Arizona, a ‘50’s style retro pattern of
automobile number plates, and
Delphine, a soft two-tone design in
beige or green, featuring butterflies,
grasses and script.
He added that the positive reaction
has continued since, with good reviews
of all the new ranges. These include
Sapphire, a contemporary geometric
screen pattern produced on the latest
double-width screen machinery. This
new-looking raised wavy stripe is
embellished with silver glitter, and
comes in a choice of white, mink, grey
or dramatic black. Also proving popular
is Teramo, a traditional damask design
blown vinyl in eye-catching black/silver
or soft beige/taupe, both with mica.
designs for four walls
Nature-inspired branches
design from Allure comes
in three colours.
Tactile, quirky and
four-walls designs
Both collections got a great reaction at
Fashion4Walls. With suede effects, mica
and glitter highlights, Allure has a soft
tactile feel and offers a choice of organic
designs of elegant tree branches or
contemporary leaves, plus a classic
acanthus scroll, in soft natural tones,
pale blue and darker greys.
Luxe is designed for four-wall use,
and features simple geometric motifs in
a soft palette of neutrals and greys, with
shimmer and glitter accents to create a
subtle glamorous look.
The new range of wallcoverings for
children of all ages in the Kids & Teens
pattern book proved popular with
customers at the show. It also features
on-trend effects such as wood panels,
metal and denim.
Quirky designs continue to be very
much in demand, and the extended
Portfolio 2 collection includes a good
choice of new patterns on this theme,
such as Grafitti, Bird House, Movie
Stars and Coffee House, pictured on
the back cover.
Debona’s latest launches highlight contrasting design styles
and colour, from natural Delphine, traditional Teramo and
contemporary Sapphire, to bold feature wall patterns
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0161 223 4503
Issue 6 | Autumn 2014
Grafitti from
Portfolio 2.
F 4 W. c o . u k
www.rasch.de
01254 676111
Bird House from
Portfolio 2.
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Issue 6 | Autumn 2014
Natural, contemporary
and classic styling
Fine Decor presented 48 new patterns at F4W, offering a wide variety of design styles
Opulent companion
designs from Studio Line.
Winchester shimmering
damask and stripe.
Woodland Owls comes in
leaf green, teal, cream
or natural/gold.
Glamour Trail is one of
three companion designs.
Opulence, sparkle
and elegance
Colemans’ latest pattern book collections, Italian Dream,
Studio Line and Lei, offer a wide choice of beautiful designs
Abingdon vintage damask
comes in four colours.
Jardin comes in pink,
soft teal and naturals.
The new nature-inspired Woodland was one of the
most popular new ranges at Fashion4Walls, and
the three wallpapers lead off with Woodland Owls,
featuring stylised trees and quirky owls plus hints
of metallic and mica. Woodland Trees is patterned
with tree silhouettes in a choice of natural greens,
shimmering metallics of charcoal/silver, natural/
gold, and warm grey/mauve. Woodland Leaf is a
leaf trail enhanced by black and silver metallics, in
cream/gold, natural/green and teal/gilder.
Jardin is another nature-inspired design,
patterned with photographic flowers, delicate
script and butterflies, in soft teal, pink and naturals.
The new Paris wallpaper is a contemporary
classical design inspired by the art nouveau era in
black with pink, red or teal, plus silver highlights.
F 4 W. c o . u k
Paris is inspired by the
art nouveau era.
Abingdon is a vintage-style damask wallpaper
with a high lustre metallic effect in four colourways.
Winchester is a new contemporary textured
vinyl with a mid-scale damask pattern embellished
with glitter, ideal for use on more than one wall,
plus a teaming stylish stripe and plain.
Matrix textured vinyl, pictured on page 6, is a
small-scale geometric in charcoal/silver, naturals or
white. Burlington is a new textured vinyl set
featuring a mid-scale damask, ornate floral trail and
statement stripe. The three designs come in teal,
beige, silver and black with mica.
Glamour, a new blown vinyl group of a trail,
medallion motif and stripe, has a Jacobean theme
with added sparkle, in plum, red or black, all with
silver glitter, plus black/gold.
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Burlington damask and
stripe in beige.
www.fine-decor.com
01477 536100
Issue 6 | Autumn 2014
Italian Dream highlights
beautiful engraving and
superlative plains.
F 4 W. c o . u k
Colemans report a great reaction at
F4W to Italian Dream, a non-woven vinyl
collection with no price premium,
highlighting beautiful engraving, metallic
and glitter embellishment and luxurious
ruched fabric grounds. Designs feature
stitched-effect florals, leaves, shadow
and sparkle stripes plus stylish panels,
together with a choice of superlative
plains. Colours range from subtle
neutrals to rich copper and gold.
Also well received, Studio Line is the
latest collection by German celebrity
and star producer Dieter Bohlen,
featuring opulent and dramatic
statement designs in a palette from soft
to bold tones including purple, petrol
and Bordeaux red. The range of
non-woven embossed vinyls includes
sparkling glitter effects, geometric wave
stripes, 3-D shadow stripes and bold
circles, plus companion textures.
Lei, a collection of 70cm wide
paper-backed vinyls, offers a variety of
elegant and luxurious designs, from
classic ogees, glitter stripes and trails to
dramatic effects in rich colours.
www.colemanbros.co.uk
0800 100 500
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Issue 6 | Autumn 2014
New Tiffany and bold
statement collections
Belgravia Decor’s new ranges highlight additions to its Italian
in-register vinyls, plus striking palm leaf and stripe designs
Brightly coloured Night Life
features world landmarks.
Bosco in-register vinyl.
The new ranges got a very positive
response at Fashion4Walls, led by the
latest addition to Belgravia’s key offer of
Italian in-register vinyls, the elegant new
Tiffany, which features ornamental
scrolls, pearl effects and a crinkled
texture. The classic Florence, an
embossed leaf trail, pictured on page 4,
has a tactile coordinating texture.
Bosco is a new in-register vinyl
contemporary pattern of branches and
leaves with crystalline effects and a
coordinating woven texture. Tilly Classic
is a lighter weight, smaller scale
embossed set of a damask, stripe and
crackle texture, all with glitter highlights.
Additional colourways are launched
for Tirano, Regency and Damasco
Italiano, and another fresh offer is Royal
Palm, a blown vinyl inspired by tropical
imagery. The pattern of oversized palm
leaves with gel and glitter accents is
complemented by a wave-like stripe,
Velvet Ribbons. There is also a new
Whites collection, with fresh options and
the best of Belgravia’s Whites patterns.
Last but not least are two new
wallpaper collections, Claire and
Jasmine. Claire features flowing stems
with a hint of sheen, and Jasmine is
patterned with stylised trees, blossoms
and barely-there butterflies.
The new Tiffany Italian
in-register vinyl teams
with Tiffany Pearl Texture.
bd
Velvet Ribbons
in chocolate.
F 4 W. c o . u k
Claire wallpaper has
a hint of sheen.
Royal Palm is lush
and eye-catching.
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Shiro textured vinyl is
a classic trailing Wisteria.
Calm classics
and bold brights
Holden Decor’s new ranges include Shiro classic trail, bold
Night Life, and quirky or tranquil Calm Before The Storm
Holden Decor’s new collections lead off
with Shiro, a textured vinyl collection
that got an excellent reaction at
Fashion4Walls. The classic trailing
Wisteria design is enhanced with mica
and glitter, and comes in the on-trend
colour of soft heather, pictured on page
5, plus teal/green, beige, red, or black
and white, with matching stripes and
plain textures.
The new brightly coloured Night Life
feature wall design is a move on from
the predominantly monochrome city
scenes that have dominated the market
recently. It is patterned with digitally
filtered images of cities and landmarks
from around the world.
The new wallpapers in the Calm
before the Storm collection cover both
the quirkier and more established
market trends, and range from the
playful Pug’s Life and striking Storm to
the more tranquil Love Note and
Butterfly Collage designs.
Another star of the show, Phoebe,
features a hand-painted bird on a
branch design with a metallic silhouette
background, in white, dove grey, teal
and beige colourways.
Sabrina, a new addition to the
popular Opus range of heavyweight
vinyls, is a Paisley design incorporating
a bead technique within the motif. It has
a matching stitch-effect stripe.
,
Belgravia Decor
www.belgraviadecor.com
0191 514 0712
Issue 6 | Autumn 2014
Phoebe bird on a branch
design has a metallic
silhouette background.
F 4 W. c o . u k
Sabrina heavyweight vinyl
Paisley design teams with
a stitch-effect stripe.
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www.holdendecor.co.uk
01254 773114
Issue 6 | Autumn 2014
Romance, drama
and easy decor
Cockerels is cheerful
design from the new
Fresh Kitchens 5 book.
A S Creation launches romantic and bold florals, striking Art
Deco designs and easy to apply Pop Up self-adhesive panels
Pure Floral is a bold vinyl
design in five colours.
The romantic new Djooz collection,
featuring hazy blossoms, poetic text
elements and vintage collages in soft
nostalgic colours is the Dutch lifestyle
brand’s first venture into wallpaper.
Produced in collaboration with A S
Creation, it was among the company’s
most popular ranges at Fashion4Walls.
Also well-received, Art Deco is a bold
new blown vinyl design featured in the
new Atlanta book, in a choice of black,
black and white, pink, purple and
emerald, each with a strong companion
stripe. Another dramatic new statement
vinyl design is Pure Floral, featuring a
large flower pattern in pink, blue, green,
purple and black with a metallic finish.
And attracting a lot of interest, the
new Pop Up Panels launched at the
show are self-adhesive for a quick and
easy way to brighten up the home.
Offering a wide choice of creative ideas
for walls, cupboards, doors and room
dividers, there are 60 contemporary and
colourful designs, from wood textures,
butterflies, words and flowers to city
skylines. The panels are applied by
simply peeling off the backing,
positioning on a dry surface, then
pressing into place with a cloth.
Glamorous and dramatic
Art Deco is from the new
Atlanta book.
The new Djooz wallpaper
collection features
romantic floral patterns.
F 4 W. c o . u k
Self-adhesive Pop Up
Panels are quick and
easy to apply.
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www.as-creation.com
01704 830555
Issue 6 | Autumn 2014
Slate effect is from the
new Exposed collection.
Distinctive and
diverse looks
Galerie’s new pattern book launches are led by You Only Live
Once, a diverse range of bold statement wallcoverings
You Only Live
Once: Vintage.
F 4 W. c o . u k
You Only Live
Once: Grafitti.
You Only Live
Once: Street Art.
|15|
The best sellers from Galerie’s new
pattern books shown at Fashion4Walls
were all from You Only Live Once, a
distinctive range with a variety of
themes, ideal for creating vintage-style
feature walls. First, pattern 51136709, a
film stars design which includes images
of Marilyn Monroe - the original Marilyn
design is still Galerie’s best-selling stock
wallpaper. Next, pattern 12100101,
pictured on page 5, is a colourful Pop
Art design, followed by CB1001, a ‘60’s
revival pattern, featuring scooters, Big
Ben and the Eiffel Tower.
Other popular new pattern books
include Fresh Kitchens 5, a mix of
traditional and contemporary designs,
such as Cockerels, pictured; and
Exposed, a collection of special effects
and contemporary images with
complementary textures. The slate
effect PE08026 from the book, shown
above, is already a best-selling design.
www.galeriehome.co.uk
01892 700730
Issue 6 | Autumn 2014
Chateau 4 from A S Creation.
Damasco Italiano from Belgravia.
Studio Line from Colemans.
Delphine from Debona.
Winchester from Fine Decor.
Slate effect from Exposed by Galerie.
Butterfly Collage from Holden Decor.
Live Laugh Love from Muriva.
Coffee Shop from Portfolio 2 by Rasch.