Spring 2014 - Fashion 4 Walls

I s s u e 4 | S p r i n g 2 014
F 4 W. c o . u k
The newsletter exclusively for Fashion4Walls retailers
Fresh new
ranges for spring
NEW: Meadow from
Holden Decor
NEW: Metallium
from Galerie
PLUS:
Key trends for the new season
Countdown to the next F4W show
NEW: Miami Beach
from Muriva
www.xxxxxxxxxxxxxx
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NEW: Sofia
from Rasch
A brighter year ahead
Welcome to our first F4W Newsletter of 2014! As the
UK’s economy continues to improve, we are all
looking forward to a brighter year than for some time.
There are some excellent collections being launched
this spring to tempt home decorators to give their
homes a fresh new look using wallcoverings, and this
issue highlights some of the latest ranges now being
introduced by the nine Fashion4Walls suppliers.
F4W designers look at key decor trends for the season ahead on
pages 3 to 5, and there’s a reminder that in six months it will be time
once again for the next Fashion4Walls show at the Hilton Manchester
Deansgate on September 4, 2014 – a date to put in your diaries now!
We’ve been asking independent decor retailers from different areas
around the country how the year has started for them – see below,
and would appreciate any comments on the trade that you’d like to
share. You can get in touch by email at [email protected], or by using
the contact form on our new-look website at www.f4w.co.uk - we
Christina Gregory, editor
look forward to hearing from you!
countdown to F4W: September 4
Spring design trends
Designers from F4W companies spotlight key decor trends for the season ahead
It’s just six months to go
before Fashion4Walls
suppliers will welcome retailer
customers to another great
trade show! The Hilton
Manchester Deansgate is
such a popular venue that the
nine F4W companies have
booked space there once
again, and will be hosting their
2014 show at the hotel on
Thursday September 4. Please
put the date in your diaries
now – your invitations will
follow soon, and we’re looking
forward to seeing you there!
Visit our new-LOOK F4W website
We’ve refreshed our F4W website, and invite you to visit it at
www.f4w.co.uk. You’ll find the latest news on the September F4W
show, information about all nine Fashion4Walls suppliers with
handy click-on logos to take you to their websites, and copies of
previous F4W Newsletters to download, which include reviews of
recent F4W shows and collection launches.
For more information on the new wallcoverings collections in this newsletter, please contact:
A S Creation 01704 830555: page 8. Belgravia Decor 0191 514 0712: page 15. Colemans 0800 100 500: page 9.
Debona 0161 223 4503: page 13. Fine Decor 01477 536100: page 12. Galerie 01892 700730: page 10.
Holden Decor 01254 773114: page 11. Muriva 01282 507077: page 14. Rasch 01254 676111: page 7.
ARE DECOR SHOPS BENEFITING FROM PEOPLE MOVING OR IMPROVING?
Property sales grew at their fastest rate for 10 years in the six months to September 2103, according to a recent report by Lloyds Bank, highlighting
the North, West Midlands and Wales as hot spots joining London. Here retailers in and around these areas comment on business so far this year.
Mark Taylor, West End DIY,
Corby
Majid Raza, Home Image,
Small Heath, Birmingham
Meena Shah, S&S Home
Supplies, Mill Hill, London
Rick Hatton, Basildon
Wallpapers, Basildon
I am very positive about 2014
– it’s started very well for us,
although we had a good year last
year. It’s helped that we haven’t
had any snow so far. Heavyweight
vinyls are selling well for us - they
are good value and it’s good
margin business. While I think we
are slightly benefiting from the
increase in house moves, I believe
a lot of our sales are to home
decorators in the ‘don’t move,
improve’ category.”
We have been quite busy, and
with the milder winter people have
been able to travel easily from a
wide area to our store. Because
we offer such a large choice it’s
difficult to say what is selling best,
but we always do well with the
more high-end wallcoverings
such as Italian vinyls. I think our
customers are mainly buying
wallcoverings to improve their
homes rather than because they
are moving.”
People round here are mainly
extending their homes rather than
moving, and we are benefiting
from this - as long as they don’t
just use us as a library. About 80%
of our business comes through
word of mouth recommendations.
We’re here to help, and customers
appreciate our specialist advice
and service. We have a very big
selection of wallcoverings, and I’d
say the majority of customers are
looking for something special.”
So far 2014 has started fairly
well for us, and hopefully it will be
a good year. It’s mainly the better
quality designs such as Italian
vinyls that we do well with. More
people are using wallpaper now,
but a lot don’t really know what
they want, and they like to come
into the shop to get our advice.
On the internet side, certain
people are still crucifying prices,
and it’s stupid. I don’t know what
can be done to change it.”
F 4 W. c o . u k
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Issue 4 | Spring 2014
Live Love Laugh is a
new Distinctive design
from Fine Decor.
Clive Dawson,
design manager,
Fine Decor
The trends we are
seeing fall into two
groups: nostalgia for
past happy times, and a look forward to
a technology-rich future. Nostalgic
reminders persist, ranging from revitalising
crafts, Victorian-style distressed roses
and textures to romantic lace. Up-cycling,
reinvention and renovation are influences
also coming through in a strong trend that
has its roots in nostalgia.
‘Fifties retro/Scandinavian styling
with soft textured geometric patterns and
motifs captures a simpler, uncomplicated
lifestyle. Colours are bright yet calming
naturals, plus sinuous ink-drawn designs
on chalky cream and white grounds.
There is a strong novelty trend using
collectable themes, plus 60’s graphic Op
art, ranging from monochromatic small
geometrics and 3D optical effects to fun,
brightly coloured bohemian, watercolour
floral and tie-dye effects.
In contrast, look out for interesting
rich and glitzy special effects with
metallic inks; exotic styling mixes;
organic, multi-faceted geometrics; and
rich classical designs with new
technological and optimistic twists.
Graham Croft, Discount
Wallpapers, Blackpool
Brian Jones, F. A. Jones,
Cardiff
Mark Welch, Decoron,
West Bromwich
Mick Finlay, Finlay’s Decor,
Whitley Bay
We haven’t stopped since the
year began, but we are always
busy! We kept on going through
the recession, and year on year
business has been fantastic. Our
customers are either improving or
moving, and we’re selling
wallpapers at all price levels. We
have an online presence, but the
shop is our main focus – our
customers like to touch and feel
the products, and they like our
advice. We’re doing phenomenally
well with a fairly new concept
that’s an easy sell - stock murals
to take away in a box at good
price points of £50 retail.”
We’ve had more rain here
than I can ever remember, and
although I know other retailers in
Birmingham and Manchester for
example are doing well, we’ve
really been struggling – we need
some dry days when people can
get out to shop! I also think selling
wallcoverings on the internet is
forcing margins down, and maybe
it will take a few years before
things stabilise. Our store displays
are the mainstay of our business,
and our most successful products
recently are murals – we’ve got
three from Colemans on display,
and that really helps to sell them.”
It’s been a good start to the
year, and last year was good for
us too. We’ve not really felt the
recession: we extended our store
in 2008 and it’s now three times
the size, so it’s difficult to make
direct comparisons on figures. I
think a lot of people are improving
their homes now, and we benefit
from this. Blown vinyls and quality
heavyweight vinyls are going well.
The value of our average purchase
has continued to go up, but I think
wallcoverings are undervalued at
retail prices when you consider
inflation and the big investment in
bringing them to the market.”
While trade for us so far this
year has been steady at best,
local estate agents say they are
having the busiest start to a year
for some time. Although house
moves can take a while to filter
through to decoration purchases,
people have been looking through
our pattern books, which is a
good sign, and we’re planning a
promotion soon that will hopefully
kick-start the spring season.
We’re seeing a move away from
big, bright, bold designs to a
softer look, with more muted
tones complemented by textured
plains, linen looks and weaves.”
F 4 W. c o . u k
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Issue 4 | Spring 2014
David Shaw, designer,
A S Creation UK
2014 highlights a diverse, eclectic mix
of trends, with subtle evolution, not
revolution, and a versatile palette for creating
self-expression.
Key elements: Damasks with depth; clever
use of contrast in shading. Geometric lines are
still in vogue, but muted. Finishes that
encourage touching. Florals remain at the
forefront of design in so many guises,
particularly as large silhouetted prints. Foliage/
trees are also important, and woodland
creatures as we look at nature.
Colours: ruby, peony, cool mint, peacock.
Blue will prove popular from vibrant peacock to
cobalt. Mica/glitter/metallic: accents of jewels
to create stunning visual effects. Use of colour
and diferent techniques to give rooms glamour
and drama.
Stone/wood/concrete/steel effects are
prominent, giving design an edge in grey and
black with accent colours. Quirky elements and
individual design will remain popular as a point
of difference.
Wallpaper goes softer and paler, teamed
with stronger-coloured upholstery: hues are
traditional, chic, muted, or tone-on-tone, with
colours seeming to appear through haze and
sunlight.
Vicki Kitson,
design manager,
Rasch UK.
The trend for
conversational
designs continues, with
photographic images, contemporary and
vintage themes, and quirky messages with a
positive feeling. Florals are painterly, with
blooms of roses, hydrangeas and pansies
creating a nostalgic look in romantic colours.
Botanical motifs, foliage, wildlife illustrations
and leafy prints complement this look.
Classical and ornamental designs with
coordinating stripes are popular, enhanced with
glitter, glimmer, metallics and textural highlights.
Faux wood, bark textures, stone, marble,
grasscloth, woven and plaited effects in muted
tones all highlight a trend that reflects the
natural environment.
Geometric prints, graphic accents and
colour blocking work alongside ombre stripes,
dip-dye effects, paint splashes and digital
prints. The colour palette ranges through citrus
shades, dusky pastels, pink, grey and lilac, and
also features copper and rose-coloured metals.
The craft trend encompasses hand-crafted
style and techniques, knits and weaves, plus
objects collected from travels, organic materials
and natural finishes with global influences.
Thai Floral is the
latest Seriano in-register
vinyl from Belgravia Decor.
A S Creation’s new Hermitage
9 collection is full of glamour to
create a look of opulent elegance.
Maryanne Cartwright,
design manager, Muriva
The trend for very realistic trompe
l’oeil versions of building materials
such as brick, wood, stone or concrete
continues for spring. And there is a
strong trend for decorating walls with
arrangements of framed art or black and
white photographs. Our Loft trend
reflects both of these, and in some
designs they are combined, with
arrangements of framed photography
and artwork on brick walls to team with
complementary Loft Brick and Painted
White Brick papers.
Nostalgia is another trend that
continues to be popular, and we have
created some brand new designs with a
vintage flair for spring, including Miami
F 4 W. c o . u k
Beach, Summer Days and Travel
Postcards.
Global is an emerging trend, inspired
by the popularity of global travel, and
our latest designs on this theme,
Villagio, Luggage and Terracotta Army
will make great conversation pieces!
We are now starting to see the
nostalgic trend move to more distressed
and decadent decoration, echoing the
furnishings of stately homes. Another
emerging trend is for interesting
textures and the use of clever printing
techniques to create exquisite up-market
embossed effects. There is also a trend
to softer, more muted and feminine
colours, including champagne, taupe and
silver, as well as to rich contrasts such
as royal blue with metallics.
|4|
Janet Nuttall,
design manager, Belgravia Decor
Key spring trends for Belgravia Decor are:
sophisticated colouring, with a focus on
stylish neutral shades from sultry charcoals to
elegant ivory tones. In combination with
luxurious effects such as metallics, mica,
glitter and speciality inks, really interesting
products can be created. This trend lends itself
superbly to our Seriano range of Italian in
register vinyls, working beautifully with the
textural elements to give an added
dimension.
Nostalgia and an eclectic mix of imagery
from yesteryear, toiles and vintage references
evoking bygone times are also key trends,
reflected in our upcoming new wallcovering,
Lizbeth. Soft watercolour motifs fit well with this
theme, and florals continue to be popular. We
are seeing a move towards greater simplicity
of design and colour, introducing a more
sophisticated look and feel.
Summer Days
from Muriva’s
Nostalgia trend.
Issue 4 | Spring 2014
New from Rasch, Palazzo
is a classical scroll
design with teaming stripe.
Natasha Perry, design manager, Holden Decor
The strongest trends for spring are: Photographic images: these
continue to be popular on all manner of
home accessories and furnishings, led by
city scenes and icons. As a move on from
black and white scenes, our new Meadow
wallpaper is a great springtime photographic design with a
real depth, similar to a digitally printed mural. Vintage chic: pretty florals, romantic collages and
classical ornaments are strong in home furnishing this year.
Floral designs have a vintage, worn look.
Art attack: There is an exciting trend for modern abstract
art, retro posters, filtered city themes and colour blocking,
perfect for home decorators looking to make a bold
statement and not afraid of using colour to create an
individual look.
Traveller: influenced by culture, travel and holiday
memories, this is a feel-good trend that has taken off, perhaps
as a result of the need for escapism in austere economic
times. Our recently launched Tranquility design is on this
theme, with Buddha, Buddhist chants and oriental detail to
give any room a calm and serene feel.
Woodland fantasy: a back to basics trend that stems
from a desire to simplify our busy lifestyles and bring nature
into our homes to make them cosy and welcoming.
Woodland animals, trees and leaves predominate, as well as
furs, woods and hand knitted and woven fabrics in a natural
and subdued colour palette. Our recent Richmond design
features a pencil-drawn stag’s head plus other woodland
elements within the collage.
F 4 W. c o . u k
Holden Decor’s new
photographic wallpaper
Meadow has real depth.
|5|
Issue 4 | Spring 2014
F4W supplier
Continuing our interviews with F4W suppliers, David
Smith, director of Coleman Bros, answers questions
about the Cheshunt based family-run wallcoverings
distributor founded over 50 years ago
Knightsbridge is a new
classic damask
textured vinyl.
David Smith, director,
Coleman Bros.
Q: When was Coleman Bros established,
and how would you describe the
development of the company since its
early days?
A: Colemans was established in the early
1960’s, first as a retailer, then as a buying
group, which developed into a wallpaper
wholesaler under the ownership of founders
Les and Ron Coleman. Back then, the
wallcoverings were all UK sourced and
distribution was regional around London and
the Home Counties. The advent of national
carriers such as Securicor enabled Colemans
to develop business all over the UK, and as the
British mills closed or merged we started to
import from Europe as well.
Q: How long have the present directors
worked for the company?
A: Being a family business, the present
directors have all been here since the 1970’s.
When Les and Ron Coleman retired in 1994,
Robert and Ray Coleman and myself took over
the equity of the company.
Q: As one of the few surviving longestablished family-run UK companies
supplying decor products, what do you
attribute your success to?
A: A passion for the product and the ability to
change.
Q: Where are the main sources of the
wallcoverings you offer?
A: Our strongest lines are Italian vinyls from a
variety of mills. We convert some of our own
stock lines from UK and European sources
under the Touch label.
Q: What do you look for when introducing a
new collection, and how many collections
are you offering currently?
A: Quality, innovation and good value. We
currently have over 40 room lot collections plus
various stock offers as well.
Q: What in general are the differences
between your pattern book and stock
collections – for example, price levels and
target market?
A: In Italian vinyls there is some overlap
between stock and room lot business, which is
F 4 W. c o . u k
Palazzo heavyweight
vinyl scroll has a
coordinating stripe.
Sofia stylised floral
is highlighted
by mica and metallic inks.
Stylish vinyl sets and
exciting fashion ranges
predominately pitched mid-market. Our target
market is the specialist independent retailer and
their customers.
Q: What innovations or company
achievements are you most proud of?
A: We take it for granted that our customers
can order before 5pm and get their goods the
next working day.
Q: Finally, how do you see the UK
wallcoverings scene today?
A: It seems that the value is gradually being
pushed up. Internet trading is a concern, but
we hope there will be a market for good quality
pattern books that show the tactile qualities of
wallcoverings for some time yet.
Above: Michaelangelo damask stripe from
Colemans’ luxurious Roberto Cavalli
Volume 2 collection. Below: Windsor
Damask, a new Colemans’ Touch range.
Coleman Bros: 0800 100 500
|6|
Issue 4 | Spring 2014
Rasch is launching a trio of stylish heavyweight and textured
vinyl sets plus five exciting paste-the-wall collections
Leading Rasch’s spring trio of stock launches,
Palazzo is a classical heavyweight vinyl scroll and
coordinating stripe in a palette ranging from ivory
and taupe to black and cream plus a rich red and
gold option.
There are two new textured vinyl designs:
Sofia, a stylised floral trail with coordinating plains
highlighted by mica and metallic inks in neutral,
red, teal, dove grey and black; and Knightsbridge,
a classic damask with coordinating stripe, both
with glitter highlights. The colour palette includes a
sophisticated grey and neutral combination, grey
on cream, and charcoal.
F 4 W. c o . u k
Rasch is also previewing five exciting paste-thewall collections launched at Heimtextil in January.
Trendspots Vol 1 and 2 feature bold trend-led
designs to bring personality to walls. Diamond
Dust offers alluring glitter and sparkle via
thousands of crystals and the finest granulate
material, bringing a whole new look to arabesques
and ornamental designs.
Barbara Becker’s latest collection is inspired by
her travels, and the new Sky Lounge is a
predominantly geometric collection highlighting
fascinating surfaces and metallics in eye-catching
designs with clever 3-D effects.
|7|
Bold horizontal stripes
from Trendspots.
www.rasch.de
01254 676111
Issue 4 | Spring 2014
Bringing a sparkle
to spring decor
Colemans’ latest launches include glittering Italian vinyls,
crystal-embellished designs and metallic damasks
Orpheo non-wovens
create an up-market look.
Two new ranges for roomlot and stock
trading under the popular Cristiana Masi
‘Made in Italy’ label lead off the spring
launches. Desideria is a range of 53cm
wide heavyweight vinyls patterned with
florals and trails, plus complementary
stripes and textures, in very commercial
soft beige and gold colourings with
glitter. Pandora is a collection of 70cm
wide heavyweight vinyls in bold floral
and panel effect designs with extensive
use of glitter and metallic inks.
Another new 70cm wide Italian vinyl
collection for spring is Cristallo from
Zambaiti, featuring bold florals and
damasks, and as the name suggests,
crystals and glitter, complemented by
beautiful textures. Orpheo is a classy
collection of non-woven wallcoverings in
pretty floral and geometric designs
where the ink ‘bleeds’ into the substrate
to create an upmarket effect.
Windsor Damask is a new stock
trading wallpaper set launched under
our Touch label, using metallic inks on a
single colour background to create a
beautifully elegant design. Rounding off
our spring offer is our latest Tile-it 4
pattern book, plus two new editions of
Komar Wall Murals: Scenics and
Disney-Marvel.
The new Hermitage 9
collection highlights
shimmering elegance.
Luxury looks
and relaxed living
Pandora heavyweight vinyls
highlight glitter and metallics.
From shimmering elegance to individual style, A S Creation’s
spring collections offer a good choice of different decor looks
Memory 2, for launch
in March, offers a choice
of classic designs.
F 4 W. c o . u k
Opulent designs in shimmering
satin highlighted with gold and
silver are the hallmarks of the
glamorous ninth Hermitage
range. These lavishly decorated
wallpapers reflect the splendour
of grand palaces, with classic
stripes, lily and acanthus
ornaments, sophisticated chain
patterns and elaborate details
reminiscent of precious stones.
Enhancing the luxury appeal of
Hermitage 9 are the collection’s
elegant colour combinations
such as beige, cream and
copper, gold and silver, dark red
and delicate green.
Continuing the classic theme,
Memory 2, for launch in March,
features decoratively aged and
glimmering effects in a collection
that is full of charm, with a good
choice of patterns in a range of
soft and rich colours, plus
teaming stripes.
And to create a more relaxed
and individual living style, the
new Cocktail 2 collection is
perfect for modern homes.
Among the distinctive designs
with matching plains there is a
good selection of fashionable
special effects such as brick,
wood and vintage metal signs.
|8|
Cocktail 2 features special
effects for a relaxed living style.
www.as-creation.com
01704 830555
Issue 4 | Spring 2014
Cristallo features
cystals and glitter.
F 4 W. c o . u k
Desideria is another new
Cristiana Masi collection.
|9|
www.colemanbros.co.uk
0800 100 500
Issue 4 | Spring 2014
Creating a bold statement
Holden Decor’s spring launches include opulent and romantic
vinyl designs, plus four wallpapers to create a bold statement
Metallium is a vibrant paste the wall
collection of retro chic designs
combining bold geometric and
arabesque patterns with textured plains
in a wide range of metallic colours,
perfect for any room.
A contemporary take on the vintage
theme, Exposed is another new paste
the wall collection from Galerie for
spring. Versatile designs in natural
earthy colours and corresponding plains
to create a distinctive and individual look
include exposed boards, vintage
suitcases and books.
Designed to give any space a classic
touch, Italian Style is a new collection of
traditional Italian vinyls highlighting
timeless sophistication. Damasks,
stripes and florals complemented by a
wide range of coordinates are brought
to life by the elegant colour palette.
And for decorating junior rooms,
Tiny Tots is an adorable collection of
children’s wallpapers and borders
featuring traditional themes such as
princesses, teddy bears, farmyard
friends and dinosaurs, together with
coordinating stars, stripes and plaids in
a variety of pastel and bright colours.
Memories of Paris
is a new photographic
style wallpaper.
A new textured vinyl with an opulent
look, Martinique is an elegant damask
design with glitter accents and a
fabric-effect cord background. It comes
in three tonal neutrals and a sharp black
and white with silver glitter.
Following the success of Calligraphy,
Romance is a new stylish heavyweight
vinyl with a shimmering fabric emboss
patterned with Parisian motifs and script
in soft colourways, perfect for
decorating all four walls.
Designed to make a bold statement
in any room, there are four new
trend-led designs on 150g paper.
Keying with the popular oriental trend,
Tokyo is a striking painterly collage with
Geisha girls, butterflies and night-time
city scenes in dramatic primary colours.
Meadow highlights the fashion for
botanical and photographic images with
a very realistic field of buttercups and
wild flowers, similar to a digital mural.
The strong trend for nostalgia,
vintage and photographic styling is
combined in Memories of Paris, an
edgy black and white design with
photographs of street scenes and
tickets to Parisian events pinned to a
cork board. And linking with the trend
for typographical designs, Montgomerie
is a classic British floral in a layered
collage with painterly bouquets,
ornamental and quirky details, in three
soft colourways.
Bold geometric from the
new Metallium collection,
also pictured, left.
Retro, classic and
modern vintage
Galerie launches a choice of styles from retro chic and modern
vintage to classic Italian vinyls and colourful designs for children
A new take on flower
designs, Pavilion Floral
features an unusual
Meadow
is a realistic
flower vase.
photographic design
with a real depth.
Tiny Tots is
new for
children’s
rooms.
Realistic wooden
wine crates
from Exposed.
F 4 W. c o . u k
Italian Style
designs highlight
classic elegance.
|10|
www.galeriehome.co.uk
01892 700730
Issue 4 | Spring 2014
New Tokyo wallpaper
features Geisha girls
in bold colours.
F 4 W. c o . u k
Montgomerie is a
collage-style floral
with quirky details.
Martinique textured
vinyl is an elegant
damask with glitter.
|11|
www.holdendecor.co.uk
01254 773114
Issue 4 | Spring 2014
Subtle, shimmering
and novelty designs
Fine Decor’s spring launches include subtle blown vinyls for
all four walls, lustrous wallpapers and colourful novelties
Owls design for
children’s rooms comes
in green or pink ways.
Vintage Cars revisits
the heyday of British
motorsports.
Live Love Laugh Scroll
metallic wallpaper with
calligraphic text.
New Union Jack
wallpaper, perfect
for proud patriots.
F 4 W. c o . u k
The new Athena blown
vinyls are designed
for use on all four walls.
|12|
Fine Decor’s new Athena blown vinyl
range is designed to be used on all four
walls in a room. A stylish monotone
collection of silhouette leaves, flowers, a
damask and stripe, it features subtle
matt and shine contrast.
The new Sparkle set continues the
lustrous theme, with wallpapers printed
with glitter on soft pastel grounds to
add a little shimmer to walls. There is a
choice of simple stripes, damasks,
leaves, geometrics and textures.
Live Love Laugh are new metallic
wallpapers with touches of silver or gold
patterned with silhouettes of birds or
subtle calligraphic text in colours
ranging from bright red to soft cream,
pale pink and duck egg plus smart
neutral/black or bold black/silver.
And the latest Distinctive range
includes a new Union Jack wallpaper in
red, white and blue, perfect for proud
patriots, plus Vintage Cars, taking a
retrospective look at the heyday of
British motorsports in the late 1950’s
and early 1960’s.
www.fine-decor.com
01477 536100
Issue 4 | Spring 2014
Olivia blown vinyl
comes in a choice
of four bold colourways.
Striking sets for
on-trend decor
Debona’s colourful spring sets feature striking florals plus
on-trend design themes such as iconic city scenes
Vintage-style Paris City
comes in greys with silver
or soft beige/taupe.
F 4 W. c o . u k
New York City, with iconic
images of the Statue
of Liberty.
Debona is launching four striking sets
for spring, all priced competitively and
offering good profit margins for retailers.
Leading off is eye-catching Olivia, a
screen-printed blown vinyl patterned
with fresh-looking poppies, butterflies
and leaves in a choice of four bold
colourways.
Romantic themes, city scenes and
one-wall special effects continue to be
popular choices for home decoration,
and Debona is further targeting this
market by extending its offer of on-trend
design themes with two new wallpapers
featuring city scenes. New York City
shows iconic images such as the Statue
of Liberty in a choice of dark charcoal
with silver mica plus yellow lettering, or
bold red and black, both on white
grounds. Paris City, a vintage-style
design featuring the Eiffel Tower, comes
in soft beige and taupe, or light and
steel greys with silver metallic.
Owls are another currently popular
motif appearing on many home decor
products, and Debona’s cute new
polka-dotted Owls design for children’s
rooms shows cheerful birds perched on
branches decorated with flowers and
leaves, in a choice of pretty pink or fresh
green colourways.
0161 223 4503
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Issue 4 | Spring 2014
Elvis wallpaper
rocks into spring
Muriva’s latest launches include exclusive Elvis Presley
licensed wallpapers, plus a variety of trend-led designs
Rococo, a new glittering
blown vinyl, is shown in
silver colourway.
Britain in Frames paper
combines framed photos
and a white brick ground.
Muriva has secured the official licence
for Elvis Presley wallpapers, and is
launching exclusive designs for spring
featuring the iconic ‘king of rock ‘n’ roll’:
Elvis Collage, a collection of best-loved
Elvis images; Elvis Glitter, with
silhouettes of the star and his signature
in silver glitter on a black ground; and
Elvis Frames, with black and white
pictures and autographs on a white
brick background.
The new Loft collection continues the
trend for realistic trompe l’oeil. Some
designs, such as Britain in Frames and
Manhattan in Frames, combine brick
grounds with arrangements of framed
art or photographs. Loft Brick with
Beam makes an ideal background for
any artwork, and I Apple NY has red
neon letters on the same loft brick wall.
New vintage-style designs include
Miami Beach, a fresh take on Muriva’s
popular Camper Van wallpaper;
Summer Days, with photographs
recalling happy hours on driftwood
panels; and Travel Postcards, collagestyle messages from abroad.
Three new designs inspired by the
global travel trend that will make great
conversation pieces are Villagio,
patterned with colourful Mediterranean
houses; Luggage, with stacked vintage
suitcases; and Terracotta Army, with
statues of the first Emperor of China’s
armies, sculpted 2,000 years ago.
Elvis Glitter is one of
Muriva’s new exclusive
licensed Elvis designs.
Thai Floral, a new Seriano
Italian in register vinyl,
is shown in gold/charcoal.
Tactile textures
and fresh florals
Belgravia Decor is launching beautiful additions to its ranges
of Italian in register vinyls, blown vinyls and wallpapers
Belgravia Decor’s freshest new ranges
offer a choice of beautiful designs. The
latest additions to the Seriano collection
of Italian in register vinyls lead off with
Thai Floral, which has been well
received by stockists and customers
alike. A stunning contemporary trail with
tactile woven and embroidered textures
and a simple couched outline, it comes
in a selection of colourways, plus a
coordinating texture in three shades.
Another recent Seriano addition is
Finezza, a fresh floral with subtle
metallic accents and embossed dahlia
blooms on a trail of scrolling leaves. An
accompanying striated textile effect
works beautifully with all four
colourways.
Rococo, a new contemporary blown
vinyl, features bold modern scrolls
accented by glittering outlines, and
teams with a distinctive cross-hatched
texture. And following the success of
Anastasia, Belgravia is adding two
further contemporary colourways to this
wallpaper collection for spring, Rosalie
and Lizbeth.
Rosalie is patterned with pretty floral
blooms and metallic accents on an
understated trail. The fine detail of the
flowerheads is echoed by the delicate
strie texture of the background and the
companion texture. Lizbeth reflects the
current trend for nostalgia, with a mix of
bygone ephemera brought to life by
metallic detail.
bd
Luggage is from
Muriva’s new Global travel
trend range of designs.
F 4 W. c o . u k
Travel Postcards is a new
vintage-style design from
Muriva’s Nostalgia trend.
|14|
www.muriva.com
01282 507077
Issue 4 | Spring 2014
Finezza is a recent
addition to Belgravia
Decor’s Seriano range.
F 4 W. c o . u k
Rosalie is a new
floral wallpaper
with metallic accents.
|15|
,
Belgravia Decor
www.belgraviadecor.com
0191 514 0712
Issue 4 | Spring 2014
Palazzo heavyweight
vinyl from Rasch, page 7.
Hermitage 9 from
A.S. Creation, page 8.
Pandora Italian vinyl
from Colemans, page 9.
Realistic quilted effect from
Galerie’s Exposed, page 10.
Tokyo wallpaper from
Holden Decor, page 11.
Vintage Cars wallpaper from
Fine Decor, page 12.
New York City wallpaper
from Debona, page 13.
Elvis Collage wallpaper
from Muriva, page 14.
Rosalie wallpaper from
Belgravia, page 15.