Last Rugby game of Brian O`Driscoll 8th March 2014

Last Rugby game of Brian O’Driscoll
8th March 2014
ForSight Social Intelligence Case Study
Michael Bosonnet
[email protected]
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• iReach Analytics is part of iReach Market Research, a full service market
research agency
• We work with your business to understand and help you get the most from
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• We turn social media conversation into business insights in the following ways
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Social media monitoring for
Brian O’Driscoll’s last Rugby game for
Ireland (Ireland vs. Italy)
8th March 2014
Overview
• 2,360 tweets about Brian O’Driscoll, very positive
• On match day, tweets shot up very fast up to over 7,000
tweets
• At half time, the tweets rose up and by the end of the game
the interest and buzz peaked on twitter
• Top Hashtag #bod (appearing in 550 tweets)
• Top Mention @brianodriscoll (appearing in 3,400 tweets)
• Top Re-Tweet Amy Huberman who wished her husband a good
game (retweeted 410 times in Ireland)
• All Social insights featured are based on live tracking on the
8th of March, which also appeared live on our Twitter
@ireachinsights
BOD’s last home game
iReach Market Research monitored the Irish Twitter sentiment and
Live Buzz, to highlight the key insights from Irish Authors and
influencers about Brian O’Driscoll’s last game in green.
Irish Twitter Volume: 7-8th March (before match)
The day before, there were more
than 4,000 tweets, a great interest
in this Irish historical sport match.
Volume: Match Day
About 7,053 tweets for the whole match day.
At the kick-off time, the interests increased
and the tweets shot up. In the hour of the
game over 4,000 appeared.
Sentiment: 28th Feb-8th March (Match Day)
As the event came closer, the interest in
Brian O’Driscoll began rising up fast.
The day before the match,
there was high attention
on O’Driscoll.
2,362 Tweets:
mostly positive
What are people talking about on Match Day
The main topics of conversation were Brian O’Driscoll and his status as an Irish
sporting legend with the Number 13. BOD and Amy’s visit to Temple Street Children’s
Hospital drove a big buzz and sentiment.
Amy Huberman, who released The Stag in the same weekend got great attention.
Top Hashtags
Even the week before the historical match there was a huge social
buzz. #bod was the most used Hashtag by more than 550 Irish
Authors. O2 also had great coverage for #thirteen.
Top Mentions
The Irish twitter community was very
excited and buzzing on match day. IRFU
had great coverage with over 1,100
mentions. Leinster rugby and O2 Rugby
also featured on the list.
Most influential Irish Author and top Re-Tweet
The most influential
Irish Author was Niall
Horan (member of
“One Direction”). This
indicates the massive
social interest in the
match.
@Amy Huberman, had the
most retweeted tweet on
the day of the game.
Conclusion
iReach Analytics’ monitoring of Brian O’Driscoll last
Rugby game shows the great buzz that happened in the
Irish Twitter community on one day and how an event
can be monitored both in terms of social buzz and key
sentiment.
By monitoring the sentiment and buzz of large Irish or International
events, you get a real-time overview about the topics people are talking
about and how they think and feel about the event.
As a result, you can immediately respond to the social buzz.
iReach Market Research
Telephone: 01-214 3740
Oisin Byrne
[email protected]
Michael Bosonnet
[email protected]