Simon Business Alumni Magazine Fall 2011
Transcription
Simon Business Alumni Magazine Fall 2011
SimonBusiness Simon Graduate School of Business | University of Rochester | Fall 2011 Simon New York City Conference: National Experts Discuss Emerging Risks to America’s Financial Stability Christie Khuzami Anita Peterson Robert Sands Joel Peter G. Smith Jr. Novy-Marx Benet Clifford W. Robert Jay S. Steven Robert Levitt Shiller Christopher J. Seligman Inside: Undergraduate Business Education • Career Management • Commencement An Undergraduate Business Major B arry Florescue, BS ’66, a University of Rochester alumnus, member of the University’s Board of Trustees, and a member of the Simon School’s Executive Advisory Committee, has contributed $5 million to create and support an undergraduate business major. In recognition of the support and contributions Florescue has provided for the development of the major, it will be named the Barry Florescue Undergraduate Business Degree Program. (See a profile of Barry Florescue, page 12.) The program, which is a collaboration between the Simon School and the College at the University of Rochester, will provide undergraduates the opportunity to study business in a rich learning environment from faculty across disciplines. The $5 million gift will be used to support tenure-track faculty at Simon who will be teaching courses related to the core curriculum of the major. It will also support related costs associated with offering the new major. An extension of the preexisting business minor, the major was approved by the New York State Department of Education in February. Richard Feldman, dean of the College, says that there has been increased student interest in a business major, which will provide an expanded selection of courses in economics and statistics, as well as business-related disciplines, including finance, accounting, marketing, operations management, and organizational strategy. Undergraduates who complete this major will graduate with a Bachelor of Arts degree with a major in business from the College. “We are excited about the distinction the program will bring the University of Rochester and the two units that are partnering together to deliver it: the College and the Simon School of Business,” says Dean Mark Zupan. “The program reflects well on the ‘One University’ approach that President Joel Seligman has promoted and may well end up being one of the most significant cross-disciplinary programs on our campus. There is appreciable student interest and a market need for students who possess the first-class business training that the Simon School can provide coupled with the liberal arts excellence that has long been a hallmark of the College.” The major, which has been in development for two years, will be supervised by a steering committee of faculty and administrators from both Simon and the College, which will monitor the program's enrollment numbers and course offerings, and oversee internships, special lectures, and other opportunities that can enhance the student experience. SB Contents Fall 2011 03 Dean’s Corner 04 Upfront • Simon in the News • About the Creative Side of Business • Learning the Business of Health Care • Commencement ’11 • Donors Contribute to Simon Initiatives 08 Research Highlights • Consumer Choice of Health Care Significant • Cutting Corners in Nonprofit Nursing Homes —by Sally Parker 10 A Blueprint to Transform the Career Center —by Sally Parker 12 Barry Florescue: Building Business and Business Education —by Richard Zitrin 16 Cover Story: Simon New York City Conference Emerging Risks to America’s Financial Stability —by Charla Stevens Kucko 21 Alumni News • Alumni Gatherings • Class Correspondents • Mergers & Acquisitions • Class Notes Alumni Leader Profiles: Teresa Cox ’88 Mukul Kasliwal ’88 Jeff Berardi ’02 Neil Amrine ’78 Sean Allen ’11 U n i v e r s i t y o f R o c h e s t e r | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | S i mo nBusi ness | 01 Dean Mark Zupan Dean and Professor of Economics and Public Policy Admissions and Financial Aid Rebekah Lewin ’02 Executive Director of Admissions and Administration Advancement Christian Gordon Executive Director of Simon School Advancement Career Management Center Robert Park Executive Director of Corporate Relations and Career Management Executive Programs Carin Conlon ’99* Executive Director of Executive Programs Faculty and Research Rajiv M. Dewan, ’84 MS, ’87 PhD Senior Associate Dean for Faculty and Research; Co-chairman, PhD Program Finance and Operations J. C. Stevens ’98 Executive Director of Finance and Operations Information Technologies Alex Nakonechnyi Executive Director of Information Technologies Marketing and Communications Keir Meisner Executive Director of Marketing and Communications Masters Programs Delores Conway Associate Dean for Masters Programs; Professor of Statistics and Real Estate Economics Program Development Ronald W. Hansen Senior Associate Dean for Program Development; William H. Meckling Professor of Business Administration; Director of the Bradley Policy Research Center Executive Advisory Committee J. Peter Simon ‘08 LLD, Chairman Sami Abbasi ’88 Joseph W. Abrams ’74 Edward J. Ackley, BS ’53, MS ’64 Mark S. Ain ’67 Gerald A. Altilio Jr. ’92 John W. Anderson ’80 Brian S. Archibald, MS ’94 Ajay Asija ’96 Neil A. Augustine, BA ’88, MBA ’89 Michael J. Behrman ’92 Joseph M. Bell Jay S. Benet ’76 Russell P. Beyer ’82 Taj S. Bindra ’86 Paul A. Brands ’66 Michael A. Braun, BA ’71, MBA ’72 Steven P. Brigham ’99* Hollis S. Budd David J. Burns ’78 Andrew Carter Eduardo Centola ’93 Kevin P. Collins ’82 Donald L. (Skip) Conover ’79* W. Michael Corkran ’77 José J. Coronas ’75* Clifford J. Corrall, BA ’86, MBA ’87 Frank G. Creamer Jr. ’70 Carol A. (John) Davidson ’88* John L. (Jack) Davies, BA ’72, MBA ’73 Harindra de Silva, MBA ’84, MS ’85 Joseph G. Doody ’75 Robert B. Dorr ’97 Stephen Down, BA ’88, MBA ’95 Christopher T. Dunstan, BA ’77, MBA ’81 Ronald H. Fielding, MA ’73, MBA ’76 Barry W. Florescue, BS ’66 William G. Forman, BA ’82, MBA ’83 Philip G. Fraher ’93 Roger B. Friedlander, BS ’56 W. Barry Gilbert ’82 James S. Gleason ’68* Robert B. Goergen, BA ’60 Scott J. Gordon, BA ’84, MBA ’85 Gwen Meltzer Greene, BA ’65 Bruce M. Greenwald, BS ’68, MBA ’69 Mark B. Grier ’80 Terence L. Griswold ’83 Jeff Hanson Robert O. Hudson ’80* Charles R. Hughes ’70 Harvey H. Jacobson ’82 Rene F. Jones ’92 Rufus M. Judson ’06* Vineet Kapur ’99 Mukul Kasliwal ’88 Robert J. Keegan ’72 John M. Kelly Dennis Kessler David M. Khani ’93 David H. Klein Ronald B. Knight, BS ’61 Robert B. Koegel Salvatore A. LaBella ’78* Evans Y. Lam, BA ’83, MBA ’84 Daniel G. Lazarek ’91 John C. MacDonald ’86 Rohtash Mal Jeff E. Margolis, BA ’77, MBA ’78 Donna L. Matheson, BA ’78, MBA ’79 Louise McDonald ’99* Charles W. Miersch ’70 Richard T. Miller ’91 Carlos P. Naudon ’74 Jeffrey R. Olsen ’91 Robert M. Osieski, BA ’77, MBA ’78 Sandeep Pahwa ’95 Steffen W. Parratt, BS ’85, MS ’87 Warren (Barry) Phelps III ’73 Kevin M. Pickhardt ’90* Dennis M. Pidherny, BA ’86, MBA ’87 James Piereson Adm. Stuart F. Platt, BS ’55, MBA ’70 Mark D. Quinlan, BA ’82, MBA ’85 David Reh ’67 Robert E. Rich Jr. ’69* Efrain Rivera ’89 John B. Robbins ’74 Stephen E. Rogers ’90 Michael P. Ryan, BA ’81, MBA ’84 Albert I. Salama, BA ’73, MBA ’74 Richard Sands Leonard Schutzman ’69 Joel Seligman (ex officio) Muriel Siebert ’04 LLD William E. Simon Jr., Esq. Art P. Soter ’72 Gregg M. Steinberg Martin L. Stern, BA ’79, MBA ’80 Michael C. Stone ’95* Amy Leenhouts Tait ’85* Andrew J. Thomas ’91 Jon D. Van Duyne ’85 Sanjay Vatsa ’89 Kapil Wadhawan Kathy N. Waller, BA ’80, MBA ’83 Ralph R. Whitney Jr., BS ’57, MBA ’73* Janice M. Willett ’78 Joseph T. Willett ’75 Timothy W. Williams ’86* Alan S. Zekelman MS ’87 ____________________________________ Editor Kathryn Quinn Thomas www.simon.rochester.edu Contributing Writers Charla Stevens Kucko, Sally Parker, Joy Underhill, Richard Zitrin Art Director/Designer Geri McCormick Production Manager John M. Robortella Copy Editors Ceil Goldman Photography Annette Dragon, John Smillie, Shannon Taggart SIMONBUSINESS, Vol. 25, No. 1 © 2011. ISSN 1077-5323 ____________________________________ Published twice a year by the University of Rochester, William E. Simon Graduate School of Business Administration, 2-341 Carol G. Simon Hall, Box 270100, Rochester, New York 14627-01000. Simon Alumni News Office of Marketing and Communications: (585) 275-3736 (phone), (585) 275-9331 (fax), [email protected]. Contributing Writers Kate Gruschow, Kelly Rains Postmaster: Send address changes to the William E. Simon Graduate School of Business Administration, 2-341 Carol G. Simon Hall, Box 270100, University of Rochester, Rochester, New York 14627-0100. © 2011 William E. Simon Graduate School of Business Administration, University of Rochester *Executive M.B.A. graduate SMC 10-11-74 02 | S i m onB u s i n e s s | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | U n i v e r s i t y o f R o c h e s t e r Dean’s Corner S ummer is never a quiet time in academia. As we offered our kudos and bid our goodbyes to the Class of 2011 in June (see page 6) we were also looking ahead to the classes of 2012 and 2013 and planning our activities for the coming academic year. The year will bring a number of opportunities for Simon alumni to reconnect with the School, the faculty, and former teammates. The fall brings Meliora Weekend to campus, Oct. 20–Oct. 23, 2011, the perfect time of year to visit and reminisce. Bill Clinton, founder of the William J. Clinton Foundation and 42nd President of the United States, will deliver the keynote address live at the newly and spectacularly renovated Kodak Hall at Eastman Theatre. Supreme Court Justice Antonin Scalia will headline a discussion on “The Meaning of the Constitution,” moderated by Arthur Miller ’56, ’08 (LLD), noted television host and law professor. The weekend also includes our all-alumni reunion celebration and awards dinner on Saturday night, this year at Locust Hill Country Club, where we announce our latest Distinguished Alumnus, Alumni Service, and the Wilder Award winners. For more details, visit www.rochester.edu/melioraweekend. Although it will be a tough act to follow, we are already planning on topping the success of last spring’s Second Annual Simon Conference in New York City (see page 16). The alumni who attended were pleased and proud to be affiliated with this event that garnered the attention of all of the country’s primary business news media. We will certainly keep you informed of our plans going forward and hope to see you at the next conference. Following reorganization, our placement numbers are surpassing last year’s, as our Career Management team continues to persevere with their new employment-agencystyle strategy (see page 10). We expect continued positive results from Robert Park and his team as they develop even stronger expertise in both counseling and recruiter outreach. One of our more creative tools to aid in placing our students is—IamSimon.me—the Meliora Network. Developed by James Brown ’11 and Christopher B. Sturgill ’11, this private social network for the Simon community has so far enrolled 1,600 members. Not only has the network helped Simon to reconnect with alumni, it also gives our students a networking edge. Because the site offers the ability to search for contacts across other social network platforms, it raises the number of leads for our students within any particular firm by at least a factor of 10. Contact [email protected] for more details. We could certainly use your help with any placement opportunities. If your company has hiring needs, please consider interviewing a Simon student for the job. Contact me, [email protected], or Robert Park, robert. [email protected], with any potential job leads. Meliora. SB Mark Zupan Dean A Simon Education: A Lifetime Return on Investment The Simon School was rated among the top business schools both nationally and internationally this past academic year. Simon was ranked as the top private US business school for return on investment by Bloomberg Businessweek. Simon is ranked the seventh US business school overall and 15th globally for ROI. Bloomberg Businessweek calculated ROI by adding the total dollar amount the average student spends on a degree (tuition, fees, and living expenses) with the total salary given up to attend business school. The median pre-MBA salary was then subtracted from the median post-MBA salary, and the difference was divided into the total amount spent on the MBA. The resulting number represents the length of time, in years, it will take the average student to make a return on their investment. The average is 4.33 years for Simon graduates. In the same rankings, Simon was 3rd in accounting, 3rd in teamwork, 5th in analytical skills, 6th in operations, and 8th in most innovative curriculum. “Our reputation among corporate recruiters is of primary importance to our students in terms of job placement,” says Dean Mark Zupan. “These latest rankings place the Simon School among the finest business schools in the world for value added to the firms hiring our graduates, and for this we are justly proud.” SB U n i v e r s i t y o f R o c h e s t e r | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | S i mo nBusi ness | 03 Upfront Simon in the News “If you had to identify a culprit for a double-dip recession, this would be it.” —Mark Zupan on rising gas prices, quoted in “Gas Prices Set to Rise Further as Oil Spikes on Libya Strife,” by Ben Rooney for CNNMoney.com and Yahoo Finance, February 24, 2011 “Big government is significantly stifling job creation.” —Mark Zupan on “Where Are the Jobs,” Fox Business, Varney & Co., February 7, 2011 “The real estate here is very inexpensive, it’s about the same as renting and it actually makes sense for families. The houses are solid investments, with good school systems, that are fairly priced.” “Governments are going to have to decide if they want to raise taxes or cut services or do a bit of both. There’s no other way out of this. State and local governments have become like Detroit car manufacturers, trapped under pension promises that are growing faster than their economies.” —Delores Conway, associate dean for masters programs and professor of statistics and real estate economics, in “Rochester and Pittsburgh Offer Plenty of Housing —Robert Novy-Marx, assistant professor of finance, in “Public Unions Take On Boss to Win Big Pensions,” by Charles Duhigg for the New York Times, June 21, 2011. Bargains,” for ABC News and Forbes.com, May 14, 2011 “Super Bowl XLV will be an auto company spectacle.” —George R. Cook, executive professor of business administration, in “Car Ads Back in the Super Bowl Spotlight,” by David Gelles, Financial Times, January 30, 2011 “The company has made a fixed promise to employees. If there are risky assets in the company pension plan and there’s a shortfall, the company bears the risk. In this environment, it means the employees are carrying less risk and the owners of the firm are bearing more.” —Clifford W. Smith Jr., Louis and Henry Epstein Professor of Business Administration and professor of finance and economics, in “Is the 401k DOA,” by Christopher Carosa, Fiduciary News, February 23, 2011 “Right now we’re rated sixth in the world in finance by the Financial Times. (The Simon School) is a wellregarded brand, and (the MS in NYC program) will help us build visibility in the world’s financial capital for our degree programs.” “The business world involves having to make a lot of educated guesses about the future and basing one’s operating decisions in the present on those risky, educated guesses.” —Mark Zupan in “Simon School Makes Push Into New York City,” by Nate Dougherty, Rochester Business Journal, February 4, 2011 —Mark Zupan in “CEOs Do Make Better Decisions When Their Interests Align with the Stockholders,” an opinion piece for the Huffington Post, May 4, 2011 04 | S i m onB u s i n e s s | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | U n i v e r s i t y o f R o c h e s t e r About the Creative Side of Business A t the Simon School, spring brings the climax of the Mark Ain Business Model Competition. This year, 16 interdisciplinary teams of would-be entrepreneurs from Simon, the College of Arts and Sciences, the Hajim School of Engineering and Applied Sciences, and the School of Medicine and Dentistry submitted business plans. The teams were competing for $14,000 in cash prizes. “Entrepreneurship has gotten more exposure as we struggle to come out of the Great Recession,” says Nicholas Czop ’11, student organizer and past president of the Simon Entrepreneurs. “The Mark Ain Competition attracts entrepreneurially minded students from all schools at the University of Rochester and represents the capstone of the entrepreneurship experience at the Simon School. Students apply the skills they have learned throughout their Simon experience and create business models that very well may one day change the world.” Czop says the club organizes a series of three workshops to prepare students for the competition by covering topics From left: Christopher Larsen ’11, Tim DeGrave ’11, Henry Eshenour ’11, Mark S. Ain ’67, and Vice Provost Duncan Moore. such as evaluating market opportunity, writing a business plan, and creating a financial model. Five finalist teams presented their business models to a panel of judges on a Wednesday in May. First place and $10,000 went to Simon students Henry Eshenour ’11, Tim DeGrave ’11, and Christopher Larsen ’11 for their take on a baby formula preparation system called BottleBrew. The competition is made possible by support from Simon alumnus and entrepreneur Mark S. Ain ’67, founder and executive chairman, Kronos Incorporated in Chelmsford, Mass. In addition to Ain, the panel of judges included Edward J. Ackley ’64, owner and president, The Filter Store Plus in Mendon, NY, and former CEO, Consler Corporation (now owned by Graver Technologies); Eli Futerman, co-president and CEO, Hahn Automotive Warehouse Inc.; and John MacDonald ’86, managing director, Signal Hill Updata Advisors. Along with Mark Ain’s generosity, the competition is supported by the Simon Entrepreneurs and the University of Rochester Center for Entrepreneurship. SB Learning the Business of Health Care I ndividuals with a scientific background interested in acquiring the business skills necessary to navigate an increasingly complex health-care industry now have a new option. The Simon School is introducing a full-time Master of Science in Business Administration with a concentration in Medical Management to its expanding specialized master’s program offerings. “With the market demand for affordable, quality health care and the phasing in of some important public policy changes mandated by Washington, business skills are more crucial than ever for those involved in this growing sector,” said Dean Mark Zupan. “This new full-time program complements our existing part-time Medical Management master’s program for working professionals in the health care industry.” The full-time Medical Management master’s curriculum is designed to provide in-depth perspective and the analytical tools for individuals interested in pursuing a career in health care apart from the practice of medicine. World-renowned Simon faculty members lead program instruction in areas including finance, operations, marketing, and strategy and how they apply to health care. In addition to existing scholarships for the full-time Medical Management master’s program, Simon has introduced need and merit-based scholarships for qualified applicants to the part-time Medical Management master’s program. The part-time program is an evening and weekendbased program aimed at working professionals in the health-care sector. SB U n i v e r s i t y o f R o c h e s t e r | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | S i mo nBusi ness | 05 Upfront Commencement ’11 T he Simon School Commencement was held on Sunday, June 12, in Kodak Hall at the Eastman Theatre. The theatre was jam-packed this year, as Simon fielded its largest graduating classes: A total of 282 full-time and part-time MBA students, 38 Executive MBA students, 189 MS students, and five PhD students. Our Executive MBA Program in Bern added another 26 graduates. The annual Beta Gamma Sigma Luncheon on Friday, June 10, kicked off Commencement Weekend. Alumnus Michael D. Monteith ’92, owner of Strategic Estimating Systems, in Sugar Land, Texas, spoke to the group about the value of the Simon alumni Kapil Wadhawan community. Professor Ron Schmidt initiated 98 Simon students into the honor society. On Sunday, Kapil Wadhawan delivered the Commencement address. Wadhawan told the story of his father’s death when Wadhawan was 26 and his mission to carry on the dream of home ownership for everyone in his country of India. The School’s partnership with Wadhawan and his family serves to illustrate the global nature of a Simon From left: Dean Mark Zupan, Louis Zamperini, John Naber, Kapil Wadhawan, President Joel Seligman, and Michael P. Ryan ’81, ’84S (MBA). education. Wadhawan is chairman and managing director of Dewan Housing Finance Corp. Ltd., one of the leading housing finance institutions in India. The Wadhawan family, owners of a multi-billion dollar conglomerate of real estate holdings, supermarket, and restaurant chains, and luxury hotels throughout Western India, pledged $1.5 million to the Simon School in 2009 to establish an endowed professorship fund—the first gift of its kind from an Indian family to a leading American business school. Louis Zamperini, who earned our Commendation Award, and John Naber, a four-time Olympic gold medalist in swimming, offered a look into Zamperini’s truly heroic life. An Olympic runner (who met Adolph Hitler at the German Olympics) and a World War II prisoner of war, Louis endured two years of torture at the hands of the Japanese in World War II. Yet he has publicly forgiven his torturers. When the war ended and he returned to California, Louis settled into life, married, raised two children, and sold war surplus to film studios. But he wanted to accomplish more. By chance, Louis attended an early Billy Graham revival and found religion. He started the Outward Bound-style Victory Boys Camp, an organization that annually teaches thousands of high-school drop-outs outdoor skills such as rappelling, skiing, water skills, and horsemanship. Zamperini’s life story, Unbroken: A World War II Story of Survival, Resilience and Redemption, is a current best-selling book written by Pulitzer Prize winner Laura Hillenbrand, author of Seabiscuit. Zamperini’s life is a testament to the tenacity of the human spirit, and the power of compassion. Michael Ryan ’81, ’84S (MBA) received the Distinguished Alumnus Award. Ryan related the story of his time as a junior varsity basketball player and how “failing spectacularly” can teach us more than success. Throughout his distinguished career as a Wall Street executive, Ryan has been a steadfast advisor, supporter, and volunteer for the Simon School. He is chief investment strategist for Wealth Management— Americas, head of Wealth Management Research—Americas, and chairman of the Wealth Management Americas Investment Committee at UBS. With more than 25 years of experience in the financial industry, he is widely recognized as a leading market expert. Ryan appears regularly on CNN, CNBC, PBS, TV Tokyo, and Bloomberg Television. He is frequently quoted in The Wall Street Journal, Dow Jones News Services, Reuters, Financial Times, Nikkei News, and Bloomberg. Ryan is also a member of the Simon School’s National Council and Executive Advisory Committee. SB 06 | S i m onB u s i n e s s | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | U n i v e r s i t y o f R o c h e s t e r Donors Contribute to Simon Initiatives T he Simon School received five major gifts totaling nearly $7 million this past year to advance strategic initiatives in the areas of faculty recruitment, curricular enhancement, and scholarship support. Mark S. Ain ’67 and Carolyn C. Ain have made a $3 million gift commitment to support entrepreneurship education and scholarships at the Simon School. Mark Ain is the founder of Kronos Incorporated, the Chelmsford, Mass.based market leader in the workforce management industry. Ain is a longtime supporter of entrepreneurship at the Simon School and the University of Rochester. Since 2007, the Mark Ain Business Plan Workshops and Business Model Competition have been open to both Simon students and University undergraduates. Ain has also provided meaningful internship and scholarship support, as well as a high profile lecture series through the University’s Center for Entrepreneurship. His support has enabled students to meaningfully contribute to economic development in the Rochester region through internships designed to bolster small businesses and the community. Ain is an actively involved member of the University of Rochester Board of Trustees, the Simon School Executive Advisory Committee, and a recipient of the 2005 Distinguished Alumnus Award, given at Commencement. Prior to establishing Kronos in 1977, Ain led an independent management consulting practice, focused on strategic planning, product development, and market research to technology companies. Earlier in his career, while in management at Digital Equipment Corporation, he was instrumental in introducing the firm’s first minicomputer business management system. Alan S. Zekelman’87, and his wife, Lori, have pledged $1.5 million to establish an endowed finance professorship. The Lori and Alan S. Zekelman Professorship of Business Administration will allow the School to recruit a distinguished scholar to join its globally renowned finance faculty. Zekelman is a board member of the John Maneely Company, which owns Atlas Tube Inc., an Ontario, Canadabased manufacturer of steel tubing for a variety of industrial and aesthetic uses. Zekelman’s father founded Atlas Tube. “The Simon School has always been a leader in the field of financial economics,” Zekelman says. “Lori and I are both excited and committed to making sure that Simon remains at the forefront of research and pedagogy in finance for years to come.” Zekelman is a member of the Simon School’s National Council and Executive Advisory Committee. Robert J. Keegan ’72 has made a $1 million commitment to support strategic initiatives at the Simon School. Keegan is retired chairman of the board for The Goodyear Tire & Rubber Company. Previously, he was CEO and chairman of the board. Prior to that, he was president of the Consumer Imaging business and an executive vice president at Eastman Kodak Company. He is a member of the University’s Board of Trustees and the Simon School Executive Advisory Committee. “My family and I are very pleased to be making this gift to the University of Rochester with a focus on the Simon School of Business,” Keegan says. “The University has a rich academic and research history and strong momentum for the future. We trust that our gift will enable President Joel Seligman and his leadership team to accelerate this momentum.” Charles W. Miersch ’70 is pledging $900,000 to the Simon School Annual Fund to support strategic initiatives and scholarships for deserving students. Miersch retired in 2004 after 30 years of service to the University and the Simon School, most recently as senior associate dean for corporate relations and institutional advancement at Simon. He is an active alumnus and member of the School’s Executive Advisory Committee. “My 30-plus years at the University and Simon provided a level of satisfaction and a set of colleagues that, for me, could not be equaled anywhere else,” Miersch explains. “I am grateful and happy to be in a position to provide some support to make Simon an even stronger business school going forward.” Dennis Kessler, Simon’s Edward J. and Agnes V. Ackley Executive Professor of Entrepreneurship, and his brother, Laurence, have committed $500,000 to enhance entrepreneurship education at the School. Dennis is a member of the Board of Trustees at the University’s Medical Center and Laurence is a member of the University Board of Trustees. “We believe in the value of education at all levels and supporting the Simon School Entrepreneurship Program will directly benefit not only Simon but our entire community with job creation and innovation,” Kessler says. “We are very grateful to the Ains, the Zekelmans, the Keegans, Charlie Miersch, and the Kesslers for their generosity,” says Dean Mark Zupan. “Their support will help us to continue to provide our students with the best possible management education in the years to come.” SB U n i v e r s i t y o f R o c h e s t e r | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | S i mo nBusi ness | 07 Research Highlights Consumer Choice of Health Care Significant — by Sally Parker W hen it comes to health care, does choice matter to consumers? Conventional wisdom has long said it does. But until now, it wasn’t proven. “Consumer Choice and the Decline in HMO Enrollments,” a new study by Gerard J. Wedig, associate professor of business administration, quantifies the value of consumer choice in health care. “I show that it’s pretty significant,” Wedig says. The paper, forthcoming in the journal Economic Inquiry, tests the notion that a desire for choice led to a flight from health maintenance organization (HMO) enrollments in the early 2000s. During those years, HMOs and other insurers were moving away from selective contracting, which offered consumers a limited set of health care providers on the basis of cost, efficiency and service quality. It was a popular approach in the 1990s, when HMOs were in their heyday. During the 2000s, when most insurers moderated their use of selective contracting, HMO enrollments fell, and health care costs accelerated. To determine just how large a role consumer choice played in the decline of HMO enrollments, Wedig studied the health plan decisions of several thousand federal employees in Florida from 1999 to 2003. Employees were provided with a list of plans and clearly defined prices. During those years, employees who wanted more provider choices voted with their feet and migrated to less restrictive plans. Even cheaper price tags failed to woo them. The more restrictive HMO plans offered lower cost, but that didn’t seem to make a difference, Wedig says. The value of choice was greater than the desire for cost savings. The result: Health plans using selective contracting could not achieve sufficiently large volume discounts from hospitals to compensate for enrollment declines. The study’s results suggest that “people do think ahead of time about their choice restrictions when they’re choosing health arrangements, and they don’t like them,” Wedig says. Women value choice more than men do, Wedig found, and, perhaps not surprisingly, people with higher incomes were willing to pay more for plans that offer greater choice. While it’s now clear that having a more complete choice set appeals to more people, Wedig is not sure why this is so. They may simply want to keep their options open; they may have a variety of preferences Gerard J. Wedig that don’t fall into the same plan; or they may have clear favorites that are not offered in any HMO plan. Or, Wedig says, “everyone wants all choices. When the time comes when we need health care, we want the best.” Ongoing debate over health care reform highlights this issue. In an effort to promote accountability and reduce costs, the reform bill attempted to make it easier for caregivers to work together, or manage care, on patient cases. But the notion of managed care implied limited provider choice and set off alarm bells with the public. “Just about any managed care proposal is likely to restrict people’s choices,” Wedig says. “We need to understand why they value choice. Is there any chance to restrict choice and still appeal to people?” If insurers knew the specific drivers that motivate consumers to embrace greater choice over lower cost, they could create options that appeal to their tastes. Wedig plans next to explore what drives consumers’ desire for choice. “It’s difficult to restrict choice to control costs, and it will continue to be difficult because consumers value choice,” Wedig says. “If insurers want to know if it meets market tests, they should know how much they save and how much the consumer values choice. If it doesn’t balance out, it won’t work.” (FR 10-17) (http://ssrn.com/ abstract=1621710) SB 08 | S i m onB u s i n e s s | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | U n i v e r s i t y o f R o c h e s t e r Cutting Corners in Nonprofit Nursing Homes — by Sally Parker N onprofit nursing homes that rely on donations have great incentives to take advantage of donors’ information asymmetry, leading them to cut corners in areas that are less easily observed by the public, including donors, a study by Susan Feng Lu, assistant professor of economics and management, reveals. Lu’s paper explores a national experiment, a mandatory quality-disclosure policy, the Nursing Home Quality Initiative (NHQI), to investigate the impact of donations on the behavior of nonprofits. NHQI requires nursing homes to file quality-of-care reports on selected areas of care. The information is then made available to the public. When it was introduced in 2002, the initiative brought changes in incentives for maintaining quality at nursing homes, Lu says. As a profit maximizer, for-profit homes put greater focus on ensuring quality in areas that appear in the report card and less on unobservable areas, where they cut corners. Lu calls this “teaching to the test.” “If for-profit firms are doing well on reported dimensions, they can attract demand. Meanwhile, they diminish quality in less observed areas. This can help them minimize costs and maximize profits” There has been little investigation into whether nonprofit nursing homes, so called profit-deviators, behave similarly to their for-profit alternatives. Contrary to conventional wisdom, nonprofits, she says, are as responsive to changes in incentives for maintaining quality as for-profits are. Nonprofit nursing homes rely on donors for financial support. Their donors tend to be small and lack the level of oversight that larger donor foundations can carry out. But while they are poorly informed on areas that are less observed, donors do care about quality. They are sensitive to the NHQI report card results and give more money if scores are good, Lu says. Nonprofits ride a wave of popular sentiment that says they exist solely for Susan Feng Lu the good of society and maximize quality. Seeing the nonprofit as altruistic, donors trust that the organization will provide good quality in both seen and unseen areas. Nursing homes may take advantage of the fact that donors lack full information, Lu says. Those with a higher percentage of donated revenue are more likely to pour resources into ensuring quality in reported areas and to trim costs with lower quality in unreported dimensions. “They are more likely to cut corners to break even,” Lu says. Nonprofit nursing homes are complex organizations, the author says. Their two goals—to fulfill their mission of doing good and to make money so they can continue operating—must co-exist. This type of organization can ensure quality to consumers even as consumers have less data on which to judge it.” (FR 10-14) (http://ssrn.com/abstract=1570765) SB Looking For An Investment? The Center for Entrepreneurship has created a website for investors looking for business potential by connecting them with the University of Rochester’s diverse list of patents. Researchers and scientists at the University have developed more than 400 patents for inventions in medicine, optics, computer technology, and other fields. For the newly launched Entrepreneur-Ready Technologies website— www.rochester.edu/entrepreneurship/ ereadytech—the Center’s officials chose the most promising technologies and presented them in clear language so entrepreneurs can easily choose one that suits their needs. The site presents a diverse portfolio of technologies in a variety of industries. The long list of business opportunities includes: • Acoustical Measurement During a Music Performance. This method for acoustics measurement can provide analysis through low-energy test signals that are masked by the music. • Video Game Treatment for Lazy Eye. An action video game used to treat “lazy eye” (amblyopia). • Low-Cost Fuel Cell Catalyst. Catalysts of a specific shape meet goals for a four-fold improvement in the use of platinum in automotive fuel cells. Creating and maintaining the website is a collaboration among the Simon School, the Center for Entrepreneurship, and the University’s Office of Technology Transfer. SB U n i v e r s i t y o f R o c h e s t e r | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | S i mo nBusi ness | 09 A Blueprint to Transform The Career Center — by Sally Parker S imon School students ready to launch careers and internships are finding a highly personalized approach to job hunting under a reorganized Career Management Center. Staffers in four teams of two—a career consultant and a corporate relations professional—work together to match the interests of job candidates and employers. Each team specializes in a career path: marketing, finance, operations, or consulting. Robert Park, executive director of corporate relations and career management, is leading the restructuring. “I modeled it after an executive search firm,” says Park, who worked for Robert Half International and was managing director of NextPoint Advisors, a coaching, development, and job placement company. “The only difference is you wouldn’t have two-person teams; in an executive search firm you don’t counsel. I didn’t want to take away the counseling teams because there’s still counseling that needs to be done.” The paired team approach—one person looking for jobs, the other knowing the candidate side—makes the office a richer resource for Simon’s students. The corporate relations staffers develop strong ties to recruiters and have a deep knowledge of potential employers. Working in specific industries, they become specialists in marketing, finance, consulting, and operations. On the counseling side, Simon’s career consultants know the interests and strengths of their candidates. “Their responsibility is almost to be like a recruiter,” Park says. “They have a responsibility to fill a job that a corporate relations professional brings in.” “We’re like a recruiting firm with a fixed inventory,” adds Ron Carlson ’01, a Simon director of corporate relations in the finance sector. Workshops and other educational programming remain part of the mix. But in one-on-one sessions, career consultants review a candidate’s interests, professional background, and strengths. What emerges is a highly 10 | S i m onB u s i n e s s | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | U n i v e r s i t y o f R o c h e s t e r personalized picture of the type of career the student hopes to build. This gives the consultant a stronger sense of what type of employer would be a good fit. A finance student with IT experience, for example, may want to return to an IT setting and assume a different role. At Simon, career consultants are subject matter experts in the careers on their watch. Like the candidates themselves, they attend seminars to learn about the opportunities available in various industries—and pass that knowledge on to candidates in the School. Together team members are more informed about their candidates than they would be working separately, Park says. And they are more agile, responding quickly and aggressively to job postings and targeting recruiters who might not typically make the trip to Rochester. Park says it’s not easy to attract recruiters to Rochester. The pool of candidates—roughly 170 full-time MBA students graduated this spring—is small compared with most of its peers. The tailored approach is particularly useful for handling unsolicited job openings; it requires staff members to actively follow up with suitable candidates. “Calling ourselves an agency suggests to me that I have to fill these jobs,” Park says. “I can’t just post a job and expect them to apply.” Both students and clients like the new model, Carlson says. The companies he deals with appreciate the fact that candidates are vetted first. Instead of firing off the resumes of 50 students, the teams examine each job posting closely and dig a little deeper into candidates’ experiences, interests, and skills. “It could be the case that it’s the kind of job everybody knows they want,” Carlson says. “Some are going to be very qualified, but a job description has a lot of subtleties to it. We’ll head-hunt our own people. We’ll find out which one’s the best. That’s a fine line. “You basically take that person’s background, make a 20- to 30-second pitch and make a bunch of calls,” he says. “You’re talking about a person; you’re starting a conversation. It just opens the door to a better conversation and shows that you know your people.” Kyle Struble ’12, an MBA student in finance with a concentration in corporate accounting, landed an internship at GE Capital, Americas’ headquarters in Stamford, Conn. Struble says the personalized approach was “one of the most important resources I found in my internship search. I felt as though I had an ally. “Bob offered my résumé to numerous employers, facilitated introduction to corporate contacts and advised me in navigating my final decision on multiple offers,” Struble says. “Most importantly, it was Bob that forged the relationship with GE Capital, which led to my internship.” The office’s former structure stymied communication between staff reaching out to employers and those helping students find jobs, Park says. When he arrived last November, corporate relations and career counseling rarely worked together. Park says this is typical of most business school career offices. Large schools, in fact, have no choice but to operate this way because they are dealing with hundreds of candidates and large-volume recruiting visits from potential employers. But a small school like Simon benefits from a more aggressive model personalized for each student. “The smaller your inventory, the more selling of the candidate,” Park says. “I felt like our size should be an advantage, not a disadvantage. The reason we can put an executive search firm approach in place is because we have a small class.” The office now is more sales-driven, with metrics and accountability in place to track progress. “Some of this stuff they were doing, but they weren’t doing it in a systematic way. We put structure around it to make it how we do business now,” Park says. Only one staff member has left the office since the reorganization began. Park added two directors of corporate relations, including Carlson, and a lead management professional. He also hired a career consultant and another is slated to come on board. The stakes are high. “We have a lot of work to do. We need sales people really. The people we’re hiring are more hunters than relationship managers.” Park, who dealt with all the major business schools as a recruiter, says Simon offers a “significantly stronger” foundation than other MBA programs that are more trackfocused. For example, finance students still take marketing courses. “The core curriculum offers a more well-rounded candidate,” he says. “Harvard and Wharton will outinterview a Simon student, but a Simon student will outperform Harvard or Wharton. “It’s not just about the Simon brand. It’s about finding a particular student for a particular job.” SB Sally Parker is a Rochester, NY-based freelance writer. U n i v e r s i t y o f R o c h e s t e r | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | S i mo nBusi ness | 11 Barry Florescue Building Business and Business Education —by Richard Zitrin B arry Florescue’s parents were both hairdressers when he was growing up in Rochester in the late ’50s and early ’60s, but his mother, Gertrude, had other plans for Barry and his four siblings. She was adamant that all five children continue their education beyond high school, and all five did; four went to college and one became a dental hygienist. 12 | S i m onB u s i n e s s | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | U n i v e r s i t y o f R o c h e s t e r Barry Florescue, BS ’66 A brother and sister became lawyers, but that was not one of the options Barry’s mother laid out for him. “I tell the story jokingly,” Florescue says. “My mother said, ‘You can be a doctor, a veterinarian, or an accountant.’ I couldn’t stand the sight of blood, so I didn’t have much of a choice.” Thus was born a future CPA. After graduating from the University of Rochester in 1966 with a bachelor’s degree in business administration, Florescue headed to New York City and a job with Peat Marwick Mitchell & Co. on Pine Street. Florescue realized early on, though, that accounting was not for him. He found the business world more appealing and went to New York University at night and in the summer to get his MBA. “The mantra back then was you had to be a millionaire before you were 30,” he says. He ventured into the wide world of business after finishing graduate school at NYU in 1970, succeeded in making his first million before he turned 30, and has gone on to a long, successful career as an entrepreneur in a variety of enterprises. Florescue credits the University of Rochester for having provided the base for all that he’s accomplished, and he has shown his appreciation over the years by sharing his time and wealth with the University. As a member of the Simon Executive Advisory Committee since 1987 and the University Board of Trustees since 1999, he sponsors undergraduate and graduate business scholarships; he also provided funding for the Florescue-von Manstein Plaza, the commons linking Schlegel Hall and Carol G. Simon Hall, that is named for his and his ex-wife’s parents. In addition, Florescue is at the center of a revival of the University’s undergraduate business program, similar to what existed when he was on the River Campus in the ’60s. Florescue is funding the program, which will be named the Barry Florescue Undergraduate Business Degree Program. “Many of us believe an undergraduate program in business is both desirable and very supportive of the University itself,” Florescue says. “Because of where I come from and how close it is to my history, I became the initial sponsor for the program and get it moving. “I’ve always had a strong affinity to the Simon School and the University,” Florescue continues. “It’s where I came from. My mom and stepdad were hairdressers. I lived at home and was fortunate enough to receive scholarships. I’ve said it many times that if I had not been able to go to school at Rochester, I might be driving a truck rather than owning the companies. It was a phenomenal experience in terms of bringing a whole new perspective to my life.” University President Joel Seligman says Florescue is “incredibly loyal to the University and devotes an amazing amount of time to his alma mater.” “He is someone who really is proud of the education here and would like to see the University progress further,” Seligman says. “He’s an incredibly successful businessman, but what’s interesting is that, with me, what he talks about is not so much his business career as his aspirations for the University. He wants to know how to best strengthen the University.” Longtime Simon School administrator Charles Miersch, who has known Florescue for about 30 years and has been a business colleague of his, says Florescue is a hard-working, thoughtful man who goes all out when he gets involved in projects. “Barry has the kind of drive and intelligence that would make someone successful,” says Miersch, who retired in 2004 as senior associate dean for corporate relations and institutional advancement at Simon. “It doesn’t surprise me that he’s done as well as he has. Obviously, he cares deeply about the University. He’s a devoted, active alumnus, someone who has been willing to put some of his wealth to work to make the University a better place.” Florescue’s first foray into the business world came roughly four decades ago, when he became chief financial officer for turnaround specialist Ed Smith, who took over Serosonic Laboratories, a blood analyzing firm. “We worked at the business until we got it back to health, then we sold it, so we were out of a job,” Florescue says. They weren’t idle long, however. Through Wall Street contacts, Smith and Florescue were introduced to two engineers from RCA Advanced Technology Laboratories, who U n i v e r s i t y o f R o c h e s t e r | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | S i mo nBusi ness | 13 had created a voice data entry system. Florescue, Smith, and the two engineers went into business together—Florescue was CFO, Smith was CEO, and the two engineers were senior officers—and they started a small company, Threshold Technology, in southern New Jersey. They took Threshold public to secure financing and, after a while, sold the company to EMI in London. Florescue then headed to Fort Lauderdale to be close to his mother and his then-wife’s family. He looked around for a while for his next venture and found it in the fast-food sector. Florescue became a Burger King franchise holder, buying two stores that were in trouble and in time growing his holdings to 15 stores. Meanwhile, Florescue and several associates noticed a small American Express firm, Horn and Hardart, that was a Burger King franchisee in New York City, and approached company officials to explore the possibility of going into business together. The Horn and Hardart CEO rebuffed the offer, setting off a proxy fight that Florescue and his colleagues won. Barry Florescue, BS ’66, standing at center, with some of his Florescue Scholars: standing at left, Thach Chu ’11; standing at right, Aaron Pollard ’11. Seated from left, Alexander Sylvester ’11, Jason Reminick ’13 MBA/MD, and Nicholas Butkowski ’11. 14 | S i m onB u s i n e s s | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | U n i v e r s i t y o f R o c h e s t e r With these moves, and at the age of 31, Florescue found himself CEO and chairman of a restaurant and mail-order company. With Florescue at the helm, Horn and Hardart grew to a chain of close to 500 restaurants under different flags—Bojangles, Arby’s, Burger King, and King’s Table— and, in over 10 years, went from a company with $50 million sales and no net worth to $700 million in sales and $150 million in net worth. This journey for Florescue ended in 1988 over a strategic disagreement with the Horn and Hardart board over the company’s direction. “They bought me out. I went on my way and they went on their way,” Florescue says. “The company proceeded to lose $300 million over the next three years. It was sad to see what I had taken 10 years to build literally turn into a pile of garbage.” Florescue spent the next several years managing his personal assets, then he happened upon his next major enterprise, Marietta Corp., an amenities provider based in upstate New York. The company had fallen on hard times after the first Gulf War in 1991. “I was fascinated by its business, got very friendly with the management team, and through a series of events, the company got put into play by a Wall Street group,” Florescue says. “I had accumulated a lot of stock and was approached as being one of the largest stockholders, and I participated in and won the bidding contest for the company.” The upstate New York native found himself back upstate, moving to the Marietta headquarters in Cortland in 1995 to run the company as day-to-day CEO. He helped take the small-amenities provider and filler to a global packaging company with a focus on the hotel segment; Marietta became the world’s largest filler of shampoos and lotions, with offices in Singapore, Sydney, and London. “We took the company from about $60 million to $180 million over a nine-year period before selling it to a leveraged buyout firm in 2004,” Florescue says. “It was a great run, great people, great time.” Miersch, one of Florescue’s partners in Marietta, has high praise for the job Florescue did helping turn the company around and, in the process, multiplying investors’ stakes many times over. “It’s an interesting story of what can happen to a company when owners begin to run it, as opposed to managers who have stockholders,” Miersch says. “This was our investment to make or break and, in large part because of Barry’s efforts and other people’s as well, we turned the company around, and it became quite successful before we sold it.” While back in upstate New York, Florescue also became more involved with his alma mater. By the time he arrived in Cortland in the mid-’90s, Florescue already was a member of the Simon Executive Advisory Committee. He had one more goal: to become a member of the University of Rochester Board of Trustees. He realized that aspiration in 1999. “It became a life ambition of mine to become a trustee,” Florescue says. “I was very lucky that during [former University President] Tom Jackson’s tenure, several trustees had taken a liking to me, and invited me to be on the board.” Florescue’s family also has ties to the University; his brother Leonard Florescue, an attorney in New York City, graduated from the University in 1967, and Leonard’s daughter, Heather Florescue, has both her undergraduate (2000) and medical school (2004) degrees from the University. She now is a physician in Rochester and a clinical instructor in the Department of Obstetrics and Gynecology at the Medical Center. Florescue has three children: Gretchen, a special education teacher in Colorado; Geremy, who lives in New Jersey; and Bryan, who works with Florescue in his Florida office. Today, Florescue’s main focus is his Florida-based BMD Management Co., which he describes as an eclectic portfolio of more than 30 properties from Florida, New York, Colorado, and Utah valued from $1 million to $75 million apiece. He also serves on several public and private boards. Florescue also had a 20-year run in the banking business as chairman of the board of Century Bank, a thrift headquartered in Sarasota, Fla., that grew from one location to 11 and from assets of $60 million to $1 billion. Florescue is cutting back on his work schedule and increasingly spending time with his charitable organization, the Florescue Family Foundation. With homes in Florida, New York, and Colorado, he enjoys playing tennis and traveling with his companion, Sharon Gustafson. South America, the only continent left that he has not visited, is on his to-do list. “I’m not working anywhere near as hard as I used to,” Florescue says, “not nine days a week, but five. I’ve been very lucky. We’ve had to work hard, but fortunately we’ve seen the fruits of our labor.”SB Richard Zitrin is a Rochester, NY-based freelance writer. U n i v e r s i t y o f R o c h e s t e r | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | S i mo nBusi ness | 15 Simon New York City Conference: National Experts Discuss Emerging Risks to America’s Financial Stability —by Charla Stevens Kucko Christie Khuzami Three years ago, students in Dean Mark Zupan’s “Meliora” class—the course dedicated to ideas for improving the Simon School—recommended that Simon develop a more visible presence in New York City, the world’s financial capital. One of the products that resulted from the recommendation was an annual economic conference. In April Anita Peterson Robert Sands Joel Peter G. Smith Jr. Novy-Marx Benet Clifford W. Robert Jay S. Steven Robert Levitt Shiller Christopher J. Seligman 2010 Simon inaugurated the event, which was well attended, but definitely quiet in terms of public notice. The Second Annual Simon Graduate School of Business Conference on May 19, 2011, hit New York City with a bang. This year, nearly 300 people gathered to hear experts from industry, government, 16 | S i m onB u s i n e s s | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | U n i v e r s i t y o f R o c h e s t e r Novy-Marx President and securities expert Joel Seligman examined financial regulation response and enforcement priorities after the crisis. “We must prevent future Madoffs,” Seligman said. “The SEC failed Robert to do so and needs to be more vigilant.” Khuzami said effective enforcement means asking the right questions and being smart about what you do. Since coming on board in early 2009, he has made a significant impact by, among other things, streamlining enforcement staff and practices, creating specialized teams to examine hedge funds and reducing bureaucratic red tape. He knows the inner workings of Wall Street having previously served as in-house Joel counsel for Deutsche Bank, and prior to that, the U.S. Attorney’s Office in Manhattan, where he ran a securities and commodities fraud unit and prosecuted those responsible for the 1993 World Trade Center bombing. During the lunch hour, the inaugural Executive of the Year award was presented to Peter G. Peterson ’94 (LLD), founder and chairman of the Peter G. Peterson Foundation and the former CEO of Lehman Brothers and co-founder of The Blackstone Group. A noted philanthropist and “deficit hawk,” Peterson previously served as the United States Secretary of Commerce and chaired the Federal Reserve Bank of Khuzami Seligman Peterson Christie New Jersey Governor Christopher J. Christie speaking at the New York City conference. Peter G. and academia discuss “Emerging Risks to America’s Financial Stability.” The conference garnered media attention from around the world and most certainly has put the Simon School on the top of the list of emerging economic thought leadership. This year’s one-day event began with New Jersey Governor Christopher J. Christie, who discussed his state’s renewed commitment to making the regulatory environment there more favorable for business. Christie says he is cutting both taxes and regulations, since high marginal tax rates drive individuals and businesses from the state. “Some Christopher J. think I’m too direct,” Christie said. “But I am determined to make sure that government is running efficiently and effectively in New Jersey.” In a lively exchange with Simon School Professor and government pensions expert Robert Novy-Marx, Christie called for more legislation on how pensions are handled for public employees. “Unions have to be willing to sit down and talk about pensions and there has to be compromise,” Christie said. Novy-Marx said the government’s pension crisis is getting worse by the day. “State and local governments have enormous unfunded liabilities in the trillions of dollars and pension plans have become the primary vehicles for circumventing their own Robert balanced budget rules,” explained Novy-Marx. His research on the topic took him to Capitol Hill earlier this year to testify before Congress. His new study on government pensions with co-author Joshua Rauh of Northwestern University was featured in The New York Times in June, and is continuing to generate national media coverage. The discussion continued later that morning when SEC Chief Enforcement Officer Robert Khuzami ’79 and University of Rochester U n i v e r s i t y o f R o c h e s t e r | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | S i mo nBusi ness | 17 Smith Jr. Levitt Steven Shiller New York. During his remarks, Peterson said, “The biggest problem we have is our dependence on foreign lending and the associated interest costs are staggering.” The award was presented by President Seligman with an introduction by Edmund A. Hajim ’58, president of Diker Management LLC and chairman of the University’s Board of Trustees. Peterson was honored in recognition of his outstanding professional achievements, his deep respect for our nation’s fiscal health, and his significant pattern of public service and philanthropy. He served as U.S. Secretary of Commerce during the Nixon Administration. His recent book is titled The Education of an American Dreamer: How the Son of Greek Immigrants Learned his Way from a Nebraska Diner to Washington, Wall Street and Beyond. Peterson was presented a glass sculpture specially created by Rochester artist Nancy Gong for the occasion. Following the Executive of the Year Award presentation, Simon Professor Clifford W. Smith Jr. shared his perspective on the impact of global financial regulation changes. “The deficit and borrowing are what most people are talking about, but the more important question is ‘What is the government spending money on in the first place and how do those expenditures match with our collective valuation of what’s being purchased?’ ” Smith said. “If the Fed doesn’t move aggressively to reduce the monetary base over the next three years, the result will be dramatically higher inflation and interest rates,” he continued. Smith also weighed in on the topic of government pensions. Recent research on the major challenge facing state and local Clifford W. governments regarding pension obligations to public employees look dire, Smith said, but at least as far as New York State is concerned, it understates the case. “Is the government pension crisis as dire as it appears? It’s worse, especially for New York State,” he said. Later in the afternoon, SuperFreakonomics co-author Robert From left: University President Joel Seligman, Peter G. Peterson ’94 (LLD), Edmund Hajim ’58, and Dean Mark Zupan. Steven Levitt delivered the William E. Simon Memorial Lecture. Levitt cited a conversation he had with UK Prime Minister David Cameron before he was elected about how to handle the country’s budget crisis. Levitt used the example of the UK health care system, explaining that if health care is free to every citizen that provides the wrong incentives. Using the UK health care system as a model for purchasing a car, Levitt suggested to Cameron that all British citizens should be able to walk into an auto dealership and choose the car of their choice for free. Of course, Cameron didn’t like the idea. But Levitt said it illustrates a critical point. “The problem is that all the incentives in health care are misaligned,” Levitt said. “Individuals don’t pay on the margin and, in any viable long-term system, people are going to have to share some of the cost of their health care. People are going to come to the realization that health care and other goods are really not that different.” Levitt said policy decisions are a big part of the reason that certain issues continue to be pervasive in the economy. The William E. Simon Memorial Lecture is delivered by outstanding men and women from business and government who exemplify the principles and values that guided Bill Simon’s life. J. Peter Simon ’08 (LLD), son of the School’s benefactor and namesake, introduced the speaker. Earlier in the day, Yale economist Robert Shiller said this country has to completely rethink its mortgage institutions. “People take leveraged, undiversified investments in homes with their entire life savings and that’s a risky thing to do,” according to Shiller. He says it doesn’t get talked about much, but it led to the financial crisis. “Major innovation in financial markets needs to happen,” Shiller said. “We have to democratize and humanize finance. People, not corporations, are what matter and finance should serve the people.” To that end, Shiller said that many things have to happen. “We should rethink how people get their information, facilitate getting information better, think about how people manage their risks to their homes, to their health, their businesses, their careers, all of these things are amenable to improved financial products that serve people’s needs better,” Shiller explained. 18 | S i m onB u s i n e s s | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | U n i v e r s i t y o f R o c h e s t e r International Media that Featured Simon’s New York City Conference The information sharing and gathering theme continued as UBS COO Anita Sands predicted the decade ahead will be “exciting, transformative and disruptive” in terms of technology and its impact on the financial sector. Sands said UBS is focusing attention on four things: mobile, social networking, collaboration, and cloud technology. “My view is that these are phenomenon that are taking place in the broader technology industry Anita and that every company needs to adapt,” Sands said. “Clients’ expectations have changed, so we now have to build applications that are intuitive and that are immediately understandable and interactive.” For UBS financial advisors, the changes are even more profound. “Our bet is around the power of mobile, and allowing our financial advisors to be wherever their clients need to be, giving them the information at their fingertips that they need to do the job that they want to do.” Prominent alums from the business arena also examined emerging risks to the nation’s financial stability. Ricardo Leiman ’99, CEO of Noble Group Ltd., and Jay S. Benet ’76, vice chairman and CFO, Travelers Insurance, sat on a panel moderated by Simon alumna and former Bloomberg TV journalist Melissa Long ’04.* The panel covered the European debt crisis and future of the Euro zone, as well as the impact of natural disasters on risk management strategies. Long is currently an evening news anchor at WXIA-TV, the NBC affiliate in Atlanta. Prior to Bloomberg, she was a news anchor for CNN and HLN. The conference generated coverage from national media outlets including Fox Business, Bloomberg Businessweek, The Wall Street Journal (Dow Jones), Thomson Reuters, Fortune, Forbes, Management Magazine, the Daily Telegraph (UK), National Underwriter Property, Crain’s New York Business, Barron’s, Agenda, Law360, the Newark Star Ledger, WNYC Radio and NJ.com. Advance coverage included stories in the Rochester Democrat and Chronicle and Rochester Business Journal. Major events like these are part of Simon’s strategy to establish more of a national presence in New York City. “New York is still the world’s financial capital, it’s our second largest alumni base outside of Rochester, and it Jay S. Benet Sands is also the media capital of the world, so having a highly visible event that sheds light on issues that are of prime importance to government and to business nowadays reflects well on all of us at Simon,” said Dean Mark Zupan. The original idea came from a student team with input from Simon’s Executive Advisory Committee, and Zupan intends to build on it in the years to come. Plans are already under way for the third annual NYC Conference next spring. To view more NYC Conference photos, visit the Simon Flickr at http://bit.ly/im9dZs. The third annual NYC Conference is scheduled for early May 2012. For up-to-date information, visit www.simon.rochester.edu/nyc SB *Executive M.B.A. graduate U n i v e r s i t y o f R o c h e s t e r | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | S i mo nBusi ness | 19 Through you, prepared Simon students are While at Simon, students develop an in-depth, multi-faceted knowledge of business. The Simon Experience incorporates cross-cultural experiences, global thinking, team-focused learning, and inspires creativity and leadership. To make a gift, please visit Rochester.edu/annualfunds or use the envelope enclosed in this publication. AnnuAl GivinG ProGrAmS univErSiTy of rochESTEr 800.598.1330 [email protected] As a Simon Annual Fund supporter, YOU have the ability to make a significant impact on today’s Simon students. Your annual fund gift, in any amount, provides much needed support for Simon students, allowing for the development of skills and experiences that will translate into professional success. Thank you for supporting the Simon Experience. Your five-year pledge of $1,500 or more may qualify you for George Eastman Circle membership. To learn more about The Circle and how you can make a lasting impact on Simon and its students, please contact Christian Gordon at 585.273.1756 or visit www.rochester.edu/giving/gec. AlumniNews Share Your News! To submit a class note, send an e-mail to the Simon Advancement Office in care of Kelly Rains at [email protected], or to your Class Correspondent below. Class of 1982: Sameer Shah, [email protected] Class of 1983: Ellen Stevens, [email protected] Class of 1988: Jeff Durbin, [email protected] Class of 1992: Eric Suitos, [email protected] Washington, D.C.—Area alumni gathered for an evening of networking on April 14, 2010, hosted by Stan Voudrie ’01 and his wife, Alison. Class of 1994: Rosanne Tierney Schwartz, [email protected] Class of 1995: Hakan Akbas, [email protected] Philipos Minaidis, [email protected] Nikolaos Veraros, [email protected] Class of 1996: Aditya Kapoor, [email protected] Class of 1998: Geoff Laughlin, [email protected] Class of 1999: Helen Zamboni*, [email protected] Class of 2001: Bob Tracy, [email protected] Class of 2004: Karen Sweet, [email protected] Class of 2005: Rameet Kohli, [email protected] Seiichiro Takahashi, [email protected] Class of 2006: Chris Johnston, [email protected] Class of 2008: Chris Adams, [email protected] Christine Stoelting, [email protected] Don’t see your class represented here? Interested in becoming a Class Correspondent? Contact Kelly Rains at [email protected] to learn more. Rochester—The Class of 1985 is pictured at the Meliora Weekend Reunion Celebration and Awards Dinner on October 16, 2010. Atlanta—Area alumni gathered for an evening of networking on October 21, 2010. New York—Last summer’s interns working in the New York City area joined alumni for an evening of networking on July 22, 2010. *Executive M.B.A. graduate U n i v e r s i t y o f R o c h e s t e r | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | S i mo nBusi ness | 21 AlumniNews New York—A lecture and book signing, “An Evening with Andrew Ross Sorkin,” by New York Times reporter and columnist Andrew Ross Sorkin, was followed by an alumni networking reception on January 20, 2011. Washington, D.C.—A panel discussion entitled “Net Neutrality and Broadband Regulation: What’s at Stake? What’s the Endgame?” featured Professor Rajiv Dewan ’84 MS, ’87 PhD, Andrew Lipman, Dr. Michael D. Pelcovits, Roger C. Sherman and was moderated by Dean Mark Zupan. The event was hosted by Kevin Sheldon ’04 and Marty Stern ’80 at K&L Gates. (Pictured, from left): Dr. Michael D. Pelcovits, Andrew Lipman, Marty Stern, Dean Zupan, and Roger Sherman. Rochester—Current part-time students joined area part-time alumni for an evening of wine tasting and networking hosted by David Cole ’89 and Peter Lijewski ’93 at Constellation Brands on January 6, 2011. (Pictured, from left): Peter Lijewski, Larry Hessney ’88, Andrea Lever ’01, and Bill Lever ’01. Los Angeles—A dinner with Delores Conway, faculty associate dean for masters programs and professor of real estate economics and statistics, was hosted by National Council member Evans Lam ’84 on November 4, 2010. Charlotte—Area alumni participated in an Open Doors student-alumni virtual networking session before gathering for alumni networking on January 27, 2011. (Pictured, from left): Executive Director of Advancement Christian Gordon, John Donnelly ’09, and Chris Domeny ’07. Ohio—Alexsandra Sukhoy ’03 hosted a gathering in her home last fall for Simon alumni in the northeast Ohio area. (Pictured, from left): Jeff Anderson ’79, Gary Lisy ’81, Chris Karr ’90, Alex Sukhoy, and Chris Brophy ’02. Rochester—The Meliora Weekend Reunion Celebration and Awards Dinner was held on October 16, 2010. The John N. Wilder Award was presented to Evans Lam ’84; the Distinguished Alumnus Award was presented to Jay Benet ’76. (Pictured, from left) Dean Mark Zupan, Evans Lam, President Joel Seligman, and Jay Benet. 22 | S i m onB u s i n e s s | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | U n i v e r s i t y o f R o c h e s t e r & Mergers 1990 Paul Caseiras and his wife, Gisele, welcomed the arrival of their son, Felipe, born November 8, 2010. Felipe joins older sister Beatriz. Paul is a director at Credit Suisse. He and his family live in New York City. 1995 Hakan Akbas and his wife, Songul, welcomed the arrival of twin daughters, Ela and Alya Akbas, born on February 23, 2011. Hakan is president of strategy, business development and insurance services, at Sabanci Holding. He and his family live in Istanbul, Turkey. Tomoyuki Ohno and his wife, Noriko, welcomed the arrival of their son, Hiroaki Ohno, in December 2009. Hiroaki joins older brother Takaaki. Tomoyuki is general manager of the environmental business department at Mitsui & Co. Europe Plc. He and his family live in London, England. 1999 Jennifer L. Cotton and her husband, Kelly, welcomed the arrival of twins Thomas Jack and Charles Patton Acquisitions Cotton, born December 13, 2010. Jennifer is a vice president at Madison Capital Funding. She and her family live in Hinsdale, IL. 2000 Deniz Tunca and his wife, Ipek Tunca ’00, welcomed the arrival of their son, Bati Brooklyn Tunca, born August 11, 2010. Bati joins older brother, Kaya Deniz. Deniz is a director at Stirling Ackroyd; Ipek is a director at Microsoft Corporation. They live in Istanbul, Turkey. 2001 Drew Hearon and his wife, Amy, welcomed the arrival of their daughter Margot Frances Hearon, born Adaptiv Technologies and principal at Gold Product Development. They live in Scarsdale, NY. Elizabeth Busch and her husband, Christopher Busch ’03, welcomed the arrival of their first child, Cian William Busch, born August 9, 2010. Elizabeth is a manual processing leader at GE Capital Americas. They live in Chicago, IL. 2004 Gabriela Gutierrez Brillhart and her husband, Kevin Brillhart ’04, welcomed the arrival of their son, Max K. Brillhart, born November October 29, 2010. Margot joins older sisters Avery and Celia. Drew is a director at Deutsche Bank Securities. He and his family live in Garden City, NY. 2003 Tamara Arbesman married Adam Gold on August 30, 2009, at Fort Tryon Park in New York City. Tamara is director of academic affairs at Columbia Business School; Adam is co-founder and chief technology officer of 6, 2009. Max joins older sister Alexa. Gabriela is vice president of global financial risk management at Barclays Capital; Kevin is vice president of equitylinked capital markets with Wells Fargo Securities. They live in West New York, NJ. Jonathan Kuo married Chanida Vakindacha on May 15, 2010, in Arlington, VA. Jonathan is a management consultant at Hildebrandt Baker Robbins in Washington, DC. Chanida is a senior technical consultant at High Performance Technologies Inc. They live in Fairfax, VA. Lee McNeer and his wife, Michele, welcomed the arrival of their daughter, Laine Antoinette, born July 12, 2010. Laine joins older siblings Max, Beck, and Cade. Lee is vice president, originations, at Red Mortgage Capital. He and his family live in Charlotte, NC. Jon Scahill married Alexis Fabricant on September 4, 2010, at the Sagamore Hotel in Bolton Landing, NY. Jon is president and chief operating officer at Quest Patent Research Corporation, an intellectual property asset management corporation in New York City; Alexis is a senior account executive at The Lane Communications Group, a public relations firm. They live in New York City. *Executive M.B.A. graduate U n i v e r s i t y o f R o c h e s t e r | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | S i mo nBusiness | 23 & Mergers Acquisitions Salvato, welcomed the arrival of Lauren Ashley Salvato, born February 6, 2011. Larissa is a channel marketing manager at Petz Enterprise Inc. She and her family live in Dublin, OH. Christopher R. Seitz and his wife, Karen, welcomed the arrival of their daughter, Paige Seitz, 2008 born January 30, 2011. Paige joins older sister Caroline, 5, and brother Gavin, 2. Christopher is an executive search consultant at Heidrick & Struggles. He and his family live in Foxborough, MA. 2005 Pressigny Alcindor and his wife, Muthla, have welcomed the arrival of two children, Nouri, born in 2009, and Nasser, born in 2010. Pressigny is a bank examiner at the Federal Reserve Bank of New York. He and his family live in New York City. Julio Castillo married Alexia Soler on September 11, 2011, in Barcelona, Spain. Julio is a manager at Europraxis Consulting; Alexia works in product marketing for Ingram Micro. They live in Barcelona, Spain. (Pictured, from left): Pedro Grau ’05, Nuria Hernández ’05, Julio Castillo ’05, Alexia Soler, Esteban Dávalos ’05, and Soledad Cortez. Inc. She and her family live in Farmington, NY. 2006 born July 14, 2010. Emily is a financial analyst at Xerox. She and her family live in Webster, NY. Saswata Banerjee married Teeas Bhattacharya on December 2, 2009, in Kolkata, India. Saswata is Bradley J. Bismark and his wife, Rashmi, welcomed the arrival of their second child, daughter Priyanka Erika Bismark, in October 2010. Priyanka joins older sister Ananya Jennifer. Bradley is head of channel analytics (North America) at HSBC. He and his family live in Buffalo, NY. a senior financial analyst at Chartis Insurance in New York City; Teeas is a Web content manager for the Goethe Institut in New Delhi, India. They live in New York City. Emily Aronstam Duga and her husband, Jason Duga, welcomed the arrival of their first child, daughter Sienna Katherine Duga, Kristopher Giardino and his wife, Sheri Giardino, welcomed the arrival of their daughter, Olivia Lynn Giardino, born August 10, 2010. Kristopher is a project manager at the Rochester Genesee Regional Transportation Authority. He and his family live in Rochester, NY. 2009 Jailendra Singh and his wife, Anuprita, welcomed the arrival of their son, Aarush Pratap Singh, Patrick K. Murphy and his wife, Michelle, welcomed the arrival of their son, Patrick Keith Murphy IV, born May 28, 2010. Patrick is a commercial banker at Middlesex Savings Bank. He and his family live in Wrentham, MA. born December 14, 2010. Jailendra is a research associate at Susquehanna Financial Group. He and his family live in Parsippany, NJ. SB Larissa A. Salvato and her husband, Jason Jamie F. Block welcomed the arrival of daughter Jenna Block in June 2009. Jamie is a tax manager and financial planner at Wealth Design Services 24 | S i m onB u s i n e s s | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | U n i v e r s i t y o f R o c h e s t e r ClassNotes 1973 Joseph H. Safier was appointed to the 2010–11 Los Angeles Civil Grand Jury (CGJ) and selected by a panel of judges and others as foreperson. Unlike the more familiar Criminal Grand Jury, the CGJ is a citizens watchdog group whose sole public presence is a report issued at the conclusion of their one-year term in June. Joe previously served as a member of the 2008–09 Los Angeles CGJ. 1976 Geoffrey P. Lantos has recently published a textbook, Consumer Behavior in Action: Real Life Applications for Marketing Managers. Geoffrey is a professor of business administration at Stonehill College in North Easton, MA. 1981 Alan D. Barasky had an essay published in the May 10, 2010, issue of the Christian Science Monitor, “A Man For All Seasonings.” Alan is an associate advisor at TechPar Group in Hackensack, NJ. 1983 Kenneth R. French (PhD) was featured in The New York Times for convening a group of 15 distinguished economists to produce “The Squam Lake Report,” a compilation of ideas and recommendations for preventing future financial crises. Kenneth is a professor at Tuck School of Business at Dartmouth College in Hanover, NH. Alumni Leader Profile Teresa Cox ’88 1988 Teresa Cox has been appointed to serve as a trade advisor to the US Department of Commerce, working on small- and minority-business initiatives. Teresa, who will be a member of the Industry Trade Advisory Council, is a senior contracts negotiator at Symantec Corporation. 1990 Paul Seguin (PhD) recently published GMAT Business Ready™ Quantitative Skills, a comprehensive review of the analytical tools and techniques used in everyday business that defines the set of quantitative skills prerequisite for the pursuit of an MBA (available from the Graduate Management Admissions Council). Paul is a principal at Argus Partners in Atlanta, GA. 1992 Amy Hutton (PhD) and co-authors Patricia Dechow ’93 (PhD) and Richard Sloan ’92 (PhD), received the American Accounting Association’s inaugural Distinguished Contribution to Accounting Literature Award for their research paper, “Causes and Consequences of Earnings Manipulation: An Analysis of Firms Subject to Enforcement Actions by the SEC.” Amy is a professor of accounting at Boston College, Carroll School of Management in Chestnut Hill, MA. Patricia is the Donald H. and Ruth F. Seiler Professor of Public Accounting and Richard is the L. H. Penney Professor of Accounting at the I n a career that has spanned engineering, supply chain, and contract management, as well as Silicon Valley, Wall Street, and the White House, Teresa Cox is undoubtedly a woman to watch. Currently senior IT International Contracts Negotiator for Symantec Corp., Cox was recently tapped by the Obama administration to serve as an advisor on the Industry Trade Advisory Council. In that capacity, Teresa will develop small- and minority-business initiatives and promote US economic interests in international trade agreements. She will also advise on key objectives and bargaining positions for global trade negotiations and other trade-related policy matters. This isn’t the first time Cox has made news. In 1985, she was the first AfricanAmerican woman in the nation to earn a degree in nuclear engineering. In her current capacity at Symantec, she negotiates and awards international contracts for IT suppliers. Cox was attracted to Simon for its high ranking in finance and credits the unique New York Recruiting Program in helping her land a job at one of the largest Wall Street firms. “I’ve been able to apply many of the skills I learned from earning my MBA,” she says. “Skills such as investment analysis, marketing competitiveness, operation efficiency, and concise writing have all led to greater job opportunities regardless of the industry.” Outside of work, Cox enjoys traveling, exercising, and spending time with her family. She serves as a community activist in education, small minority businesses, health care, and international trade. Her must-read? Never in My Wildest Dreams: A Black Woman’s Life in Journalism, written by her friend, Belva Davis. “Belva’s rise from humble beginnings to national journalist chronicles some of the most significant events in recent American history,” adds Cox. “Her story of survival and determination can be an inspiration to us all.” SB *Executive M.B.A. graduate U n i v e r s i t y o f R o c h e s t e r | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | S i mo nBusi ness | 25 Alumni Leader Profile Mukul Kasliwal ’88 M ukul Kasliwal is a global industrialist and entrepreneur and executive chairman of MW Corp., a family business based in India. The conglomerate is involved in a variety of industries, from textiles to renewable energy and has operations across three continents. Kasliwal’s career demonstrates just how far a company can grow when it adopts savvy business practices. Kasliwal was attracted to the focused finance program at Simon, which he heard about from close friends and his brother’s professors at Harvard. “Simon was an upand-coming school, ranked very highly in finance,” Kasliwal says. “It gave me a solid background in financial analysis and valuation.” Working in the family business benefitted both him and the company. For example, he soon realized that the family business needed to diversify. He drove the company’s expansion into renewable energy in the early 90s, and the business soon grew into a formidable conglomerate. From 2000 to 2005, the business was completely restructured, then, in 2006, split four ways. Kaslliwal was the driving force behind the restructuring, which resulted in MW Corp., a global competitor in renewable energy, infrastructure development, and textiles. In 2008, MW Corp. acquired Klopman, one of the world’s largest textiles manufacturers and market leader in work and protective wear. Later this year, MW Corp. will bring the Maheshwar Hydel Project online, which will produce 400 megawatts of electricity and help establish the company as a dominant player in hydroelectric power. “It was at Simon where I learned the tools I use every day for analysis and decision-making,” he notes. “In any situation, I strive to understand the cost benefit, which is not always measured in strictly financial terms.” Kasliwal is committed to building MW Corp. into a global enterprise that cherishes its people and operates as a responsible and professional corporate citizen. Kasliwal serves on Simon’s Executive Advisory Committee. Kasliwal spends his spare time with his wife, 11-year-old son, and a handful of good friends. He enjoys listening to music, watching movies, swimming, and developing his spiritual approach to life. SB ClassNotes Haas School of Business, University of California at Berkeley. 1995 general partner, and portfolio manager at Ada Advisors LLC/Ada Series Total Return Fund LP in Rochester, NY. Marc Sachdev is now chief financial officer of Aquavation in Pittsford, NY. 1996 Debasish Deb is currently a country manager at CocaCola Far East Limited in Dhaka, Bangladesh. 1997 Sean L. Rugless is now president and chief executive officer at the Greater Cincinnati & Northern Kentucky African American Chamber of Commerce in Cincinnati, OH. 1998 Joel J. Levesque was honored in November 2010 by the Central Asia Alumni Group of the Simon School at a reunion in the Hall of Heroes at the Pentagon. He has now retired from active duty in the US Army, having completed 21 years of service and serving in a number of Daniel Forrester released his book in January 2011, entitled Consider: Harnessing the Power of Reflective Thinking in Your Organization, on the concept of reflective thinking in an age of immediacy. The book is available through Amazon. com. Daniel is a director at Sapient Corporation. Paula Pingel* has recently accepted a position as an energy services commercialization leader with GE Energy Services. She and her family will be relocating to Charlotte, NC. Sarah Plasky-Sachdev* is now chief executive officer of Aquavation in Pittsford, NY. combat tours in Afghanistan and Iraq since 9/11. The retirement ceremony was also attended by the cofounder of the Central Asia Group, Army Reserve Lt. Col. Edmund L. Luzine Jr. ’89. The alumni group was formed by Joel (at right) and Ed (at left) at Bagram Air Base, Afghanistan, in early 2002. 1999 Laura L. Fichter* is now chief investment officer, 2002 Jeffrey J. Berardi, chief marketing officer at K&L Gates LLP in Boston, MA, was recently recognized as the International Marketing Professional of the Year at the Hubbard One Excellence in Legal Marketing Awards. Anurag Heda recently launched a New York Citybased strategy consulting firm, Naissance, providing practical sales and marketing 26 | S i m onB u s i n e s s | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | U n i v e r s i t y o f R o c h e s t e r Alumni Leader Profile Jeff Berardi ’02 advice to investment managers trying to increase assets in the competitive investments industry. 2003 Melissa Long* has been named co-anchor of the “11Alive” 10 p.m. news on WXIA television in Atlanta, GA. Previously, Melissa was a journalist at Bloomberg TV in New York City, Hong Kong, and Sydney, Australia, and served as an anchor/reporter with CNN, HLN, and CNN. com. Matthew T. Madden is working as a production manager at The Goodyear Tire & Rubber Company in Dalian, China. Alexsandra Sukhoy, who has recently released her second novel, Chatroom to Bedroom: Rochester, New York, is a writer for Creative Cadence LLC. 2004 John C. Allen has joined Travelers Insurance in Farmington, CT as a financial consultant. Michael Camarella was recently promoted to senior portfolio manager and vice president at Oppenheimer Funds Inc. in Rochester, NY. Samuel A. Coronado is now country manager for Mexico at Shell Oil in Houston, TX. Cesar Garcia-Brena is a managing partner at consulting firm Bremass Energy Advisors LLC in Houston, TX, and a professor in the MBA program at the Instituto Tecnológico Autónomo de México (ITAM) in Mexico City. Jonathan Lee was promoted to general manager of the Dunlop and Kelly brands at The Goodyear Tire & Rubber Company in Akron, OH. Arturo Picicci recently accepted a position as director of national consumer strategy at Verizon in Basking Ridge, NJ. C. Patrick Scholes is now a senior analyst covering gaming and lodging companies at FBR Capital Markets in New York City. Roberto Vazquez has relocated to Uruguay to be closer to his family. He joined OCA–Itau Group in Montevideo, Uruguay, as a consultant in February 2011. 2005 Christopher Antola accepted a position in August 2010 as vice president of sports rights and corporate finance at Fox Sports Media Group in Beverly Hills, CA. Bradley J. Bismark has relocated from Paris, France, to Buffalo, NY, taking on a new position as head of channel analytics (North America) at HSBC. A s chief marketing officer at K&L Gates LLP, in Boston, Jeff Berardi has witnessed phenomenal corporate growth. “When I started here less than a decade ago, we were just 10 offices located only in the US. Now we have 2,000 lawyers in 36 offices across the globe,” he says. That kind of growth has led to more than $1 billion in annual revenues and has earned the firm the most firsttier rankings in the inaugural edition of U.S. News & World Report’s “Best Law Firms.” Berardi leads a marketing team of 65 people dedicated to building brand awareness and growing the business. He was recently named the International Marketing Professional of the Year by Hubbard One Excellence, a division of Thomson Reuters, in its Excellence in Legal Marketing Awards. The awards recognize innovative marketing professionals in law firms and corporate law departments. After earning an undergraduate degree in psychology from Boston College, Berardi worked in a full-service marketing agency before deciding to round out his education with a Simon MBA. “The analytical approach to problem-solving I learned at Simon was invaluable,” he notes, “and it helped me build credibility and communicate well with our attorneys.” Berardi particularly enjoyed the Kauffman Internship Program at Simon and Ron Schmidt’s teachings in the managerial economics course. “Simon’s entrepreneurial track taught me that I could continue to learn outside the program,” he notes. “That is exactly what I’ve had to do in this fast-growing law firm.” With two kids under the age of three, Berardi values all the family time he can get. When possible, he fits in some skiing and escapist reading, such as the futuristic novel Infinite Jest by David Foster Wallace. SB Esteban R. Davalos has relocated from Barcelona, Spain, to London, England, where he is now a global marketing manager at Reckitt Benckiser. *Executive M.B.A. graduate U n i v e r s i t y o f R o c h e s t e r | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | S i mo nBusi ness | 27 Alumni Leader Profile Neil Amrine ’78 I n recent years, few businesses have changed more than the travel industry. As president of Guide Service of Washington Inc., Neil Amrine is well acquainted with the challenges of such constant change. After several years of work with Fortune 500 companies and Ernst & Young in New York City, Amrine made his way to the DC area, where he initially worked at the Department of the Treasury. His career as an entrepreneur was launched when he and his mother bought into the tour company that provides licensed tour guides and group tour packaging for the DC metro area. “I spend a lot of my time trying to think like my customers,” says Amrine, who now spends less time on the financial side of the house and much more coming up with creative products and focusing his energy on marketing. What’s changed the most? “The Internet. People are much more sophisticated and knowledgeable about their buying decisions, but there’s a lot of misleading information out there,” Amrine says. Not only are booking times much more condensed, but people are looking to be part of an experience, not just see the sights. Amrine has crafted a niche selling tours to groups rather than individuals. While at Simon, Amrine took advantage of the 3-2 Program as a math major. His MBA prepared him to work well in very different environments. “At each job, I was astounded at how cuttingedge my Simon education was,” he notes. “I value how Cliff Smith and [former Simon faculty member] Lee Wakeman taught us to communicate our key messages to decision-makers in just 90 seconds. As an entrepreneur, I’ve used the presentation skills I learned at Simon over and over.” Amrine enjoys collecting antique watches and clocks, and walking dogs. “I’ve been involved in the rescue of several sheepdogs over the years, and right now, I’m caring for three,” he says. SB ClassNotes Rameet Kohli joined the GE Energy–Smart Grid Center of Excellence in San Francisco, CA, as a senior consultant in August 2010, where he is part of a team offering strategic consulting services focused on smart-grid technologies to customers, including utilities, governments, and universities. Ariane Krenichyn is now a research and measurement manager at Partners+Napier in Rochester, NY. Jasmin Kung recently launched an e-commerce site, www.indeeyo.com, based in Burlingame, CA, that features independent clothing/ accessory designers across the country and eventually from around the world. Gonçalo Souto was one of approximately 150 participants in the recent Sea Paddle NYC. The group planner at Wealth Design Services Inc. in Rochester, NY. Frederico C. Cruvinel is currently a procurement manager at Votorantim Cimentos in Curitiba, Brazil. Tracy D. Gossett was promoted to special processes engineering manager for the Commercial Sector–Aircraft Group at Moog Inc. in East Aurora, NY. Charles S. Pulire is now a portfolio manager at Oppenheimer Funds Inc. in Rochester, NY. Katy N. Purwin has accepted a position as a senior manager, customer marketing, at Novartis: CIBA VISION in Atlanta, GA. Justin A. Sansone is now a senior international tax accountant at Eastman Kodak Company in Rochester, NY. Duane M. Todd recently accepted a new position as a strategy and operations manager at Stork Materials Technology in Saint Paul, MN. paddled 28 miles around the island of Manhattan on paddle boards, raising $250,000 for autism research. 2006 Gregory D. Bauch is now a finance manager at Lender Processing Services in Jacksonville, FL. Jamie F. Block obtained the CFP marks after passing the November 2010 exam. Jamie is a tax manager and financial Tao Zhang was promoted to vice president, financial analysis manager, at JPMorgan in New York City. 2007 Heidi L. Sommers is now a product manager at Nestle Nutrition in Florham Park, NJ. 2009 Charles (Dusty) Riddle was promoted to associate on the business analytics team at Booz Allen Hamilton in Washington, DC. SB *Executive M.B.A. graduate 28 | S i m onB u s i n e s s | S i m o n G r a d u a t e S c h o o l o f B u s i n e s s | U n i v e r s i t y o f R o c h e s t e r Moments Meliora Debra S. Maddow, ’04S (MBA) What inspired you to become “ever better”? Share your story today! “After the longest team meeting ever held for a 10-point economics assignment, we turned in our work with my answers on it, and scored our first 100% for the course! From that moment on, I realized I did belong, that I was good at the quantitative ‘stuff,’ and most importantly, I never again worried I was the weak link on my team.” meliora.rochester.edu UR_Simon_Ad_Fall11_final_0803.pdf 1 8/3/11 2:52 PM u o y k Than supporting our. e c n e for i r e p x E 1 1 0 n 2 o f o m i s S –The Clas Annual fund gifts directly impact Simon students' daily experiences and future success. To learn more about annual giving, please visit www.rochester.edu/annualfunds. William E. Simon Graduate School of Business Administration Rochester, New York 14627 Change Service Requested Chasing Stars? Hire Top Performers In a New York Minute Our Premier Program For Corporate Recruiters 2011-2012 In a New York Minute Friday, September 30, 2011 Doubletree Guest Suites—Times Square New York Recruiting Program (NYRP) Friday, January 20, 2012 Doubletree Guest Suites—Times Square The Simon Graduate School of Business and the University of Rochester have been partnering with New York City area recruiters for over 30 years. We have a talent pool of skilled business students with the level of education and experience you are seeking. Looking to hire a graduate with the knowledge and ability to make an impact? Our MBA, MS, and undergraduate students graduate with the tools to solve business problems creatively and to make tough decisions in real-world situations. Hire With Ease Our New York City events are designed to bring the best and the brightest talent from the Simon School and the University of Rochester to key employers in your area. We organize and offer these programs to provide companies with all of the amenities and comfort of our own recruiting facilities, without the travel time and expense. We continue to set recruiting trends by bringing our students to key cities and providing opportunities for businesses to meet with top Simon candidates. To learn more about or register for these events, contact: Karen Grip Simon Career Management Center (585) 273-4448 [email protected] www.simon.rochester.edu/recruiters