September 2009 - Renewal by Andersen of Orange County

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September 2009 - Renewal by Andersen of Orange County
Home Improvement
Ideas & Savings !
SPECIAL
POINTS OF
INTEREST
•
DIAL ONE to Host
Open House
•
Too Much Government?
- A Message from
Charlie Gindele
•
Preferred Trades of
Orange County
•
Window Maintenance Tips
•
$1,500 Tax Credits
•
Window Treatment
Sales Soar
•
Employee Spotlight
•
Orange County's BEST
Chili Recipe
•
FREE CRUISE for 2 or
Cold Hard CASH
DIAL ONE
PREFERRED
PARTNERS
•
Moonshine Window
Cleaning
•
Picasso Custom Painting
& Venetian Finishes
•
J and B Plastering
•
J&R Custom Walls, Inc.
•
Joe Electric
•
Premier Garage
•
ReelTime Sight & Sound
SEPTEMBER 2009
WIN
A 42” HIGH DEFINITION
PLASMA TV!
DIAL ONE to Host Open House
IAL ONE will hold an OPEN HOUSE at its
Laguna Hills showroom on Saturday,
September 26th from 10am until 5pm.
Customers are invited to stop by for a
visit and experience the recently remodeled
showroom and updated displays.
All visitors can register to win a 42” LG High
Definition TV that will be given away that day.
For a chance to win, all you need to do is stop
by anytime before or during the OPEN HOUSE
and fill out an entry form. No purchase is
required. There is a limit of one entry per
person. The drawing will be held at 5pm and
the winner will be notified shortly thereafter.
If you are hungry,
bring your appetite.
From 11am to 2pm
authentic Philadelphia
cheese steaks will be
served hot off the
grille compliments of
Philly’s Best restaurants (owned by DIAL ONE
customers Bob and Andrea Levey). Also, if you
are a chili fan (who isn’t?), you’ll want to taste
Orange County’s Best Chili (see the recipe
D
elsewhere in this newsletter) made from the
award winning recipe of DIAL ONE customers,
Carl Formato and Sam Manfer. It’s awesome!
Speaking of awesome, special one time
pricing will be in effect during the OPEN
HOUSE. If you are looking to make
improvements to your home in time for the
holidays, there will never be a better time to
get your project started than now. Past
customers who schedule an appointment
between now and September 26th, qualify for
this special, once a year pricing opportunity.
Don’t miss this opportunity. We look forward
to seeing you at our OPEN HOUSE on Sept
26th. ■
www.dialonewindows.com • CALL TODAY 949-699-0684
1
Do You Agree With Me?
When I was a boy growing up in
Philadelphia, my Dad was a fire captain who
worked second jobs to provide for our
family and make sure we had everything
that we needed. One of my Dad’s second
jobs involved working for a home
improvement contractor. When I was ten
years old, my Dad took me with him during
the summer to work as his helper. I
immediately loved working with my hands
and building things. I got a great sense of
satisfaction from seeing what I could do to
contribute to the renovation of someone’s
home. I guess this is what attracted me to
the home improvement industry forty-five
years ago. At an early age I learned the
value of money and a respect and appreciation for what I had to
do to earn it. Another lesson I learned was that if you were
willing to work hard enough for it, learn from your mistakes, take
some risks and learn to work smarter, you could pretty much
achieve whatever you wanted. Later, in a college economics class,
I learned about the American free enterprise system, the laws of
supply and demand and capitalism.
Growing up in the 1950s, 1960s and 1970s, it seemed that if
someone put their mind to it, worked hard, provided a quality
product or service at a fair price, they could improve their lot in
life and their family’s too. Think about that…what a great
opportunity we are afforded as citizens of the greatest country
on earth!
Nowadays, I’m concerned. As a businessman, entrepreneur
and employer, I see an ever increasing government role in many
facets of life that there never used to be. In fact, it seems that in
many ways, we are evolving into a society that thinks it is owed,
even entitled to, many things by and from our government. I don’t
agree. I know that the larger role government plays in our day to
day life, the more dependent and the less motivated we will be to
pursue the great American dreams and opportunities…the
virtually unlimited promise that played such a great role in
shaping our country and the lives of so many of our great
entrepreneurs, business people and leaders.
This trend concerns me. Thomas Jefferson
wrote in the Declaration of Independence that
we were “endowed by our Creator with
certain unalienable rights…that among these
are life, liberty and the pursuit of happiness….
That to secure these Rights, Governments are
instituted among Men, deriving their just
Powers from the Consent of the Governed,
that whenever any Form of Government
becomes destructive to these Ends, it is the
Right of the People to alter or to abolish it, and
to institute new Government, laying its
foundation on such Principles and organizing
its Powers in such Form, as to them shall
seem most likely to effect their Safety and
Happiness. . . .”
At great risk, our founding fathers
established a free society where government
had a very limited role. The rest is up to us and the opportunities
we make…not the government! Today, we have a government
that is out of control, spending obscene amounts of money that
we don’t have and mortgaging the future of our country under
the guise that government can do it better. Congress has
forgotten that they derive their powers from the “consent of the
governed”. Do you agree? If so, speak up. Let your voice be
heard. Call, write and e-mail your representatives…. and
exercise your right to vote each election day!
You’ve received this newsletter because you are one of our over
28,000 customers. You are someone who decided to invest their
trust and hard earned money in me and my company. Thank you!
I have always taken the trust that goes with this business as a
sacred responsibility. We’d love to go to work for you again and
we always appreciate your referrals! I hope you’ll also consider
working with some of my craftsman friends who are advertised
here. You can trust you’ll get a great value when you put them to
work for you.
Thank you for your business. I look forward to working with
you again in the future and hope to see you at our OPEN HOUSE
on September 26th! I’ll buy you a cheese steak! ■
Charlie Gindele
Ever wonder who to call when in need of improvements, repairs,
maintenance or service for your home or investment property? Now,
there is a one stop source for all of your needs. Preferred Trades of
Orange County is a network of residential and light commercial
contracting professionals committed to the highest industry standards
of craftsmanship, customer service and business ethics. As a network,
members are committed to growing one another’s businesses by referring prospects to one another that have a need for another
member’s service or trade. All referrals are acted on by members with the utmost integrity so you can be assured of a positive
experience. Founded by DIAL ONE president Charlie Gindele along with Bill O’Malia from Picasso Custom Painting & Venetian
Finishes, this dynamic organization currently includes over twenty-five trades and services with more being added each month. If
you’ve got an upcoming project or need, go to www.ptooc.com for more information and to find a preferred company that you can
trust! ■
2
www.dialonewindows.com • CALL TODAY 949-699-0684
Window Maintenance Tip
Tax Credits
Under the American Recovery and Reinvestment Act of 2009,
energy efficient qualifying products are eligible for a 15% tax
credit up to a maximum of $1,500. The good news is that
Renewal by Andersen® windows and patio doors
with Smart Sun Glass™ meet the requirements
to qualify under the guidelines mandated by the
federal law. Don’t miss this opportunity to
upgrade your home and reduce your federal tax
liability by up to $1,500. ■
If you have horizontally gliding windows in your
home, you may find that they don’t glide as easily
as they did when they were new. Dirt build-up, and
the resulting friction it causes, is the culprit. This
situation can be easily rectified in just a few short
minutes. First, take a damp cloth and clean the
bottom tracks in the window frame of any
accumulated dirt. Soft Scrub brand cleaner on a
damp cloth along with a little elbow grease will
remove any built up dirt or black marks caused by
abrasion. Once clean, take a spray bottle of Armor
All brand automotive protectant and apply it
liberally to a soft cloth. Then take the cloth and
wipe the top and bottom tracks of the window
frame in the area where the sash slides. On
Renewal by Andersen® gliding windows, this
works particularly well when also applied to the
beige colored rubber weather stripping on the top,
bottom and sides of the gliding sash. Within a few
minutes you’ll have windows that glide like new.
Repeat this process every 3-4 months or as
needed. ■
Window Treatment Sales Soar
In our last newsletter, we announced that DIAL ONE added a complete
line of quality window and door treatments including mini-blinds, faux and
wood blinds, vertical blinds, cellular shades,
roller shades, roman shades and even panel
drapes. They are available in a myriad of
colors, fabrics and textures to compliment and
enhance any style or taste. We’re happy to
report that sales have really taken off. When
doing price comparisons, we’ve found that
our pricing beats the pricing of well know
internet based window treatment companies
like Smith & Noble. Plus, DIAL ONE will do all
of the measuring, delivery and installation and still beat the internet window
treatment retailers’ prices for materials only. So
if you’re looking to replace an outdated or non
functioning window covering, want to create a
room darkening effect for better viewing of that
high definition TV, want to redecorate a specific
room, filter light while maintaining a view or
make a major change throughout your home,
you owe it to yourself to meet with a DIAL ONE
designer and see what’s new and exciting in
window and door fashions for your home. ■
www.dialonewindows.com • CALL TODAY 949-699-0684
3
Employee Spotlight
Quality craftsmanship has always been at the core of
DIAL ONE’s values. No two people live that value more on a
day to day basis than the Salazar
brothers, Casey & Nino. Casey
started working at DIAL ONE
when he was just a teenager.
He immediately stood out
from other employees
because he wanted to
constantly learn and do
new things. His drive
propelled him to advance
very quickly. A short while
later he brought his brother
Nino to work at DIAL ONE. Like
Casey, Nino demonstrated a
Casey
tremendous work ethic and a keen
desire to learn and grow.
Today, Casey and Nino have a combined total of forty five
years service at DIAL ONE. According to Charlie Gindele,
“Everyday Casey and Nino bring to life the dreams of our
customers and the values that I have always strived for in our
company. Their pride in their work,
attention to detail, abilities to handle
very difficult and complex
installations and satisfy even
the most demanding
customers are exceptional.
They both have great
attitudes and are always
looking for solutions that
lead to improving our
company and complete
customer satisfaction.
Additionally, over the years,
they have been instrumental in
training our other installation crews
Nino
to their same very high standards. I
am pleased to consider them friends and most grateful for the
great work they do day after day!” ■
custom
Taking your home from
common to
• Custom Finishes
• Patchwork Specialists
• Wood Siding Removal
• Rain Leak Repair
• Pressure Washing
• Re-Stucco
• Over 20 years experience
• CLEAN, QUICK and QUALITY WORK
J
AND B
Plastering
License# 574587
4
Office: 949-837-7975
Joe’s cell: 714-608-4302
www.dialonewindows.com • CALL TODAY 949-699-0684
Even the Best
Windows & Doors Get Dirty
• Complete Inside & Outside Window Cleaning
(Tracks, screens, frames, and sills included)
• Pressure Washing • Eco-Friendly • Re-Screening
• Volume Discounts for Multiple Cleanings
MOONSHINE WINDOWS
Free Estimates
Call Today
949-637-1555
Special Offer for DIAL ONE Customers
$100 OFF
Limited Time Offer. For the first ten customers.
Minimum purchase required.
License# 922526
SAVE UP TO $500!
• Over 20 years experience • Drywall hanging
• Taping and texturing • Acoustic ceiling removal
• Patchwork • Water damage repairs
Call Today!
714-323-1473
Save $500 on jobs more than $3,000.00
Save $250 on jobs more than $1,500.00
Save $150 on jobs $1,000.00 or less
Joe Electric
MONEY SAVING SPECIALS
• Ceiling Fan InstallationBuy three get the fourth FREE
• New customer special: 10% off
your first service call (up to $50)
• SAVE 10% when you purchase
eight or more recessed lights
www.dialonewindows.com • CALL TODAY 949-699-0684
License# 869457
713817
License#
5
Just in time for Fall Football
ReelTime Sight & Sound will transform any room in your home to an
AMAZING viewing experience.
Register at DIAL ONE to WIN a 42" LG High Definition Plasma TV.
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www.dialonewindows.com • CALL TODAY 949-699-0684
Orange County’s Best Chili Recipe
Football season is here! There’s nothing like sitting down to watch
your favorite team and digging into a bowl of delicious chili. If your
taste buds are beginning to tingle, here’s the recipe to make…..Carl &
Sam’s Award Winning Chili. Carl Formato and Sam Manfer are two loyal
DIAL ONE customers with their culinary juices flowing and a flair for the
spicy things in life. Their chili was voted best of the best at a recent
Orange County Chili cook off! If you want to taste this award winning
chili, visit our Open House on September 26th. If you can’t wait until
then, get out your apron and go to work. Here’s the recipe:
Ingredients:
2 medium sized yellow onions, finely chopped
Antica Italia Extra Virgin Olive Oil (evoo)
1/2 red pepper, finely chopped
Celery, finely chopped to make 1 cup
2 Tablespoons Formato Brothers Hot Pepper Spread
(available @ www.formatobrothers.com)
1 lb hot or spicy sausage
2 cans (6 oz) tomato paste (with or without seasonings)
3 cups water
1 can diced tomatoes (15 oz with or without seasonings)
1 can black beans (15 oz) drained & rinsed
1 can kidney beans (15 oz) drained & rinsed
2 Tablespoon Alessi Sea Salt
1 Teaspoon ground black pepper
1 Tablespoon garlic powder
2 Tablespoons oregano
Sauté the following in Extra Virgin Olive Oil (evoo):
onions, red pepper, celery (no leaves), 2 Tbs Formato
Brothers Hot Pepper Spread.
Split the sausage casing lengthwise; remove casing.
Use the back end of a knife to scrape the casing to
remove the sausage. Use a spatula to break the sausage
into manageable little pieces.
Add the sausage to the sauté pan while vegetables are
heating. Cook over low heat until sausage is almost
cooked.
Stir in 2 cans tomato paste. Transfer all to a large
pot. Add 3 cups water. Stir & simmer on a low flame.
Drain & rinse black beans & kidney beans. Add to
mixture in large pot. Add diced tomatoes. Stir all together
& cook a little while longer. Add the following in this order:
sea salt, ground black pepper, garlic powder, oregano.
Cook over low heat for 30 minutes. Add a little water as
needed to adjust consistency to your liking.
Serve in cups or bowls with or without garnish, as desired: more chopped onions, Reggiano, Parmesan,
Cheddar or Manchego cheese. Whatever cheese you find in
your refrigerator will work. Serve with a crisp green salad,
some crusty Italian bread, a glass of red wine, such as
Cabernet or Pinot Noir, and enjoy a flavorful, delicious
meal. Buon Appetito! This may be made a day before
serving & then reheated.
www.dialonewindows.com • CALL TODAY 949-699-0684
7
T CO.
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“We’re Orange County’s #1 window and door replacement company and are known as a company that
shows up when we say we will, does what we say we will, when we say we will do it. We’ll treat you, your
family and your property with respect and we’ll make you happy. We employ the most professional people
in our industry, train them constantly and stand out whenever we compete for business or do work for a
customer. We will only install the highest quality products such as Renewal by Andersen® windows and patio
doors and provide top quality workmanship and strive to create a delightful experience for every customer.” ■
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Our promise to our customers…
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Referral Rewards Program
Referrals from our customers have been the cornerstone of our business success over the
past twenty five years. DIAL ONE has consistently outpaced industry averages for number of
customer referrals. And, over the years, we’ve upgraded and improved our Referral Rewards
Program as our way of thanking you for your referrals. Currently, we offer our customers who
refer business to us three reward opportunities:
• 4, 5 or 7 Day Cruises for Two to Mexican Riviera or Caribbean ports of call
• 2% Referral Fee
• Visa Gift Cards in various denominations
So, if we’ve earned your trust and satisfaction, we’d be honored to receive your referrals of friends, neighbors, relatives and
co-workers. Our staff can provide you with more details of how our Referral Rewards Program works.
Also, don’t forget that as a DIAL ONE customer, you are automatically entitled to a 10% discount on any new purchase that
you make! ■
Home Improvement Ideas & Savings !
Preferred Business partners
coming together to save you
money on your home
improvement projects.
Look inside this issue for
timely tips and ideas for your
home and add value to your
property .
Showroom and Design Center:
23052 Lake Forest Drive
Laguna Hills, CA 92653
TEL: 949-699-0684
Mon-Fri 10-6
Sat 10-5
Sun 12-4
Corporate Office:
23230 Del Lago Drive
Laguna Hills, CA 92653
TEL: 949-265-7600
FAX: 949-951-3117
Contractors License #523053
WIN
A 42” HIGH
DEFINITION
PLASMA TV!
8
www.dialonewindows.com • CALL TODAY 949-699-0684
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U.S. POSTAGE
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PERMIT #646
ORANGE, CA