Rate card 2015-16.indd - Rocky Mountain Collegian
Transcription
Rate card 2015-16.indd - Rocky Mountain Collegian
2015 - 16 MEDIA KIT Rocky Mountain Student Media Rocky Mountain Student Media EVERYWHERE As the student voice of Colorado State University and city of Fort Collins, Rocky Mountain Student Media serves the community with five awardwinning, student-run media outlets: The Rocky Mountain Collegian, CSU’s daily newspaper; KCSU 90.5, a 10,000 watt fm radio station; CTV, cable channel 11; College Avenue, a monthly lifestyle magazine; and CSU Life, a monthly news publication for faculty and staff. Our unique ability to combine print, broadcast, web, social media, and direct marketing, makes it possible for us to create an advertising plan tailored specifically to meet your advertising needs. We are everywhere our audience is and we can get you there too! BY THE #’S 38,710 total campus population 22,506 Undergraduates 4,580 Graduates & Professional 4,639 The Collegian, Colorado Continuing Education & Guest State University’s student-run newspaper, provides readers with campus, local, sports and entertainment news, Monday through Thursday and on Fridays during key home games. Collegian.com is the online center for all student media. The site features breaking news, aggregated blogs, online programming, videos and livestream television and radio. KCSUFM.COM KCSU, Colorado State’s studentrun radio station prides itself on alternative music programming with specialty DJ programs and news updates. The 10,000 watt signal reaches devoted listeners along the Front Range from Cheyenne to Longmont. Rocky Mountain Student Media CTV, on Comcast and CSU channel 11, features news, sports, talk and entertainment. SVP, Student Television Productions provides professional video production. College Avenue is a monthly lifestyle publication. Each edition features a different theme covered from a student perspective. CSU Life CSU Life, a monthly news publication produced specifically for faculty and staff at Colorado State University, is delivered directly to staff mailboxes and features stories for and about campus employees. [email protected] | collegian.com | 970.491.7467 | 970.491.6834 6,985 Faculty & Staff BY CLASS: 21% Freshman 19% Sophomores 19% Juniors 24% Seniors 17% Graduate & Professional BY GENDER: 49% male 51% female 6,000 New freshman & transfer students on campus this year. e m lco We The Rocky Mountain QUICK FACTS Collegian 92% Since 1891, The Collegian has been a mainstay on the Colorado State University campus and has become one the country’s preeminent student-run news publications. Currently ranked in the top 20 of college newspapers by the Princeton Review, the Collegian is distributed throughout campus and the Fort Collins community, Monday through Thursday with special Friday sports editions on key game weekends. News is reported throughout the day with updates on collegian.com, KCSU and through Facebook and Twitter. DISTRIBUTION 6,500 daily Monday through Thursday throughout campus and to more than 150 locations in Fort Collins. of CSU students have read the print version of the Collegian 55% read the Collegian regularly Students are more likely to read their college newspaper than a local or national newspaper. 50% 33% read the online version read both 2014 Student Survey SPENDING $$$ FRIDAY SPORTS EXTRAS Friday Sports Extras feature key game day information for CSU’s ma jor home match-ups. 4,000 editions will be distributed on Fridays throughout campus and Fort Collins, and 2,500 directly to fans on game day. Publication Schedule August 28 September 4 September 18 October 9 October 16 October 30 November 13 January 22 February 5 February 19 March 4 March 23 Rocky Mountain Student Media Nationally college students have 30% increased discretionary spending by over the last 5 years. CSU Students contribute more than $168 million annually to the local economy collegian.com The Rocky Mountain Collegian DISPLAY RATES Per column inch Local Open Rate: DISPLAY DISCOUNTS $14.00 Annual Bulk Contract Rates 100 inches....................................$10.50 250 inches.....................................$9.00 500 inches.....................................$8.70 750 inches.....................................$8.40 1000 inches..................................$8.00 Colorado State University Rates CSU Departments.....................$7.40 Student Organization.............$6.40 Color Rates Full Color - $50 Deadlines Discounts 5 FOR 4 Take advantage of a FREE ad when five ads are scheduled within ten publishing days. You pay for four ads and the fifth ad is FREE. Repeat Discount: 20% Off Only one advertiser per day can place an ad at the bottom of the Collegian front page. Spots are reserved on a first-come, first-serve basis and include full color. CLASSIFIED RATES 5 col. x 2” $300/day Classified Word/Line Ads Frequency discounts available Deadline for booking all display advertising space is 4 pm two working days prior to publication. Ad Sizing (additional per word, per day) Business Logo/Art.......................$2.00 (additional per ad, per day) Classified Deadlines Full Page: 5 col x 12” Quarter Page 3 col x 5” Half Page 5 col x 6” Sending an ad? Email a high-resolution PDF of your ad by 12 p.m. one business day prior to publication to [email protected] or [email protected] Rocky Mountain Student Media FRONT PAGE ADVERTISING Consistency is key when it comes to effective advertising. Re-run the same ad with no copy changes, within five business days and earn 20% off all subsequent ads. Per word, per day 1-3 Days..............................................30¢ 4+ Days...............................................20¢ Bold Type...........................................20¢ 1 column = 1.75 2 columns = 3.7 3 columns = 5.6 4 columns = 7.6 5 columns = 9.5 SPECIAL PLACEMENT OPTIONS Deadline for all classified line ads is 3 pm one working day prior to publication. Cancellation or changes in ads cannot be accepted after deadline. PRE-PRINTED INSERTS Cost Per Thousand $70 6,500 maximum per day 4,000 minimum per day Frequency discounts available Ship To: PUZZLES Sponsorships, including guaranteed placement by popular puzzles and comics, are available to advertisers sponsoring the daily Crossword, Sudoku, Wonderword or comics section of the newspaper. Sponsorship is a full semester commitment. Sudoku Sponsor Sponsoring the Sudoku puzzle is great exposure for your business. 2 col. x 2” ad $50/day in black & white $75/day full color. Frequency discounts available. Prairie Mountain Publishing Attention: Chris Klein/Collegian 801 North 2nd Street Berthoud, CO 80513 Crossword Sponsor SPORTS EXTRAS 2 col. x 5” ad $120/day black & white $145/day in full color. Regular advertising rates apply. 40% off each ad for full season, approximately 6 issues. [email protected] | collegian.com | 970.491.7467 | 970.491.6834 A great place to build brand recognition. Frequency discounts available. COLLEGE AVENUE Advertising Rates Colorful, bold, inquisitive, diverse. College Avenue is Student Media’s lifestyle publication covered from a student voice. Each edition features a lifestyle topic and includes monthly features on food, fashion and trends. College Avenue provides readers unique ways to explore and enjoy our active Fort Collins community. | Volume 10: Issue 5 | Jan. All prices include full color COLLEGEavenue Colorado State | Volume COLLEGEaven ue Colorado State Back Page (9.5”x12.25”) ......................................$550 Full Page (9.5”x12.25”)........................................$500 Half Page (9.5”x6”) ..............................................$320 Quarter Page (4.375”x6”) ....................................$200 2015 10: Issue 7 | April 2015 2015-16 Publication Schedule Wednesday, Sept. 23 Wednesday, Nov. 4 Politics FRIEND Zof the ONE Wednesday, Dec. 9 pg. 23 Fifty Sha BDSM des of pg.11 Wednesday, Feb. 10 So you want to ? Wednesday, Mar. 23 Seduce pg. 10 ado Exploring the Color YING PA ado for College in Color pg 22 FRONT NGE RA pg 11 Q&A an with Congressm LIS PO pg 7 Wednesday, Apr. 20 6,500 copies printed CSU LIFE CSU Life is a monthly news publication produced specifically for faculty and staff at Colorado State University. The publication is delivered directly to staff mailboxes on campus. CSU Life is a partnership between Student Media and CSU’s Division of External Relations. Together we are dedicated to featuring stories for and about employees, highlighting accomplishments and presenting information about the great community that’s CSU. ife L U S C culty & for Fa Staff 15 APRIL 20 d gold en – an the Gre mmutes Bike co tter be will get grants thanks to CSU Life for Faculty & Staff CSU supports MAY 2015 Nepal in time of need an Our entire Colorad en Rullm o State By Laur University commu by nity joins with ts awarded people worldw Two gran ide in offering artment our deepest sympath rado Dep ies and support the Colo tation will be for the people Pitkin spor of Nepal as they of Tran improve confront the nted to as well as devastation of impleme network the recent earthqu ing at s bicycle ake. This crisis low-stres red bicycle park has a hits very close to secu home for our rado State ing adding students rs. Colo from Nepal, and creat transit cente mitment to I ask that we lty, com all join in lending them ns for facu long-term whatever comfort ation optio ents and and assistance we can during transport stud this loyees, terrible time. staff, emp to campus. ips will bring We also know visitors that there are partnersh sands members of our “These help thou CSU local Fort Collins that will s at community who projects and employee were involved l to the in climbing expedit to trave of students ions ion on Mount onal decis Everest who their pers make the have been impacte t the y without d, and they, too, universit are excited abou to are in our thought g We s. When our CSU vehicle. ts will brin ” these gran years to come, members of our staff met with impact for Nepali Student of munity Association, our com Fodge, manager CSU. the students expresse n n at their desire to d said Aaro Transportatio encourage people e Bicycle to contribute Alternativ n Low Stress in whatever ways n The Pitki Thewest connectio we can to the recover CSU Nepali passing y effort. At an eastlists, Student Association of the victims this time, the Sciences, Route is for bicyc of the the25 earthqua organized a candlelig best way to help Human 14. Photo April of city r and the h h ht vigil on the the ealth ke. Photo by people of Nepal the cente across of Healt Lory Student Bill Cotton ollinss,, Marc Collin is with a financia through College Center Plaza for the downtown Fort contribution directly l for the campus in lopment to and 5k pus. the the internat deve ins, community ional aid k’s Day tor of CSU cam of Fort Coll agencies that April 28, in memory tant direc n St. Patric are actively engaged The City en, assis ‘O’ the Gree CSU, will the ground in on Katie Braydthe Sharin rescuing, housing ting with Rich andncement, in collabora to create a cross al and feeding people parents, in distress. effort critic with his University Adva y, lead the route and add “raced” ger, The USAID has n of man Brayden aign mana le e through ss dedicatio Ram Eli camp of agencies actively published a list city bicyc the rout Future nda Meter, and tirele ents to working in Nepal e a bike hard work le.” and AmaBlumhardt imprByovem that are in need Kate well as creat inability as Hawtho of support at rne Jeracki by Kim and many peop stands for Susta g System, and rms that campus, ing at Shields www.usaid.gov RS at n Ratin /nepal-earthqu two universities’ rating reaffi ing a & cross STA l ents RS nt ciatio More signa ake, ovem and our Nepali than colleges of agricult 20,500 impr “This STA leader in build onsible , Assessme ucted by the Asso in up-to-date textboo students are focusing natural resourc ure and section and recent Tracking resp inter ks es in 2012. fundraising efforts for an endurin a national scholarly journals inability ram cond entally Frank CSU is g partnership on the Red – that’s When CSU Presiden ege. over it is a prog ncement of Susta d the most around areas Coll33,000 le, environm Cross, the United real strength ident Tony ility is pounds of materia avola idere t Tony Frank of Adva at CSU: wildlife sustainab munity,” Pres page 4 ls packed the natural resourc Nations World Rae Ciar visited sustaina inability into 641 boxes for the . It is cons tation ry as one sustainab com Food Program spor By Dell es college at Hawass – are on their bility, water resourc management, Education prestigious susta in campus commitment to ’s academics, and Handicap a long histo ersities, See Tran University three way to a Higher Hawass es, and more.” at State a University in State has International. years ago, he However, Frank le univ s, ensive and ment program said. “Th ugh Colorado Ethiopia, thanks said, “I came (Links to all these away from our Colorado and Evangelista operation the compreh t sustainab to a dedicated visit to Ethiopia organizations noted during n thro ce measure n’s mos both ersity in gement, group of volunte that visit that are on SOURC her feeling very enthusiastic about ers and a performan ation. of the natio is the first univ ility efforts go wove rch, student enga ration by the while Hawass E, under Campu had a new library e than whet egenerous commitment from the possibilities, inab CSU a lty inist resea s Announcements and small. So facility, it lacked large Colorado State its susta higher educ looks at a lot mor e exhaustivUnivers but now and adm ents, facu , have much ity. .) library stud sufficien ning Ours of er. Th ever the credit for materials to fill is a caring and t plan of our pow STARS charge strong ties in our world to its shelves and s efforts CSU and Hawass office in the country and compassionate fully support e approach and only y uses solar . consciou ere is no one it’s a a signed a the needs of the with Hawass community, the first University lies a universit a comprehensiv platinum State – memorandum s – the . Th a and academic become with (Natura we are privileg community. takes of understanding ity, and and staff ility at Colorado l Resource So Frank and CSU has ve Platinum statu rating ed to have strong Ecology Lab process collaborative to develop page 15 e commun Evangelista turned internat inab research to CSU’s “boots STARS o achie relationships ional academ the entir of the vision, of susta ainability on the ground” Evangelista, whose scientist) Paul between the campus t ible – under the effort of that See Sust use in Ethiopia around the world, ic partners to rectify the personal passion poss collective progress beca program situation. research interest including Nepal. highest and e pendent inability Our hearts and s have laid the an inde we’ve mad groundwork spirits are with ensive susta across system, See Hawass them now, and in the s compreh 700 universities a Books page difficult days measure 8 to come. more than at orts eff e. — President Tony the glob Frank o’ Sharin’ bility sustaina ting for inum ra ver Plat -e st fir rns CSU ea CSU partners hip University lib helps stock Hawassa rary with new books, journa ls INSIDE: INSIDE: AN NEW DE page 3 LEGE OF FOR COL SS BUSINE FOR THE LOVE OF LAMB S’MORE LOVE STUFF’N MALLO WS SETS RECOR page 22 page 13 D EQUALLY CHAL BAND LENGED page 10 Advertising Rates Full Page (9.5”x13.75”)............................................$680 Half Page (9.5”x6.75”) .............................................$390 Quarter Page (4.625”x6.75”) ...................................$240 Eighth Page (4.625”x3.25”)......................................$130 Business Card (3”x2”) ...............................................$60 Business Profile ......................................................$150 (News story with photo about your business) All prices include full color 2015-16 Publication Schedule In Mailboxes Ad Deadline Tuesday, Sept. 8 Thursday, Aug. 27 Monday, Oct. 5 Thursday, Sept. 24 Monday, Nov. 2 Thursday, Oct. 22 Monday, Dec. 14 Thursday, Dec. 3 Monday, Feb. 8 Thursday, Jan. 28 Monday, Mar. 7 Thursday, Feb. 25 Monday, Apr. 11 Thursday, Mar. 31 Monday, May 9 Thursday, Apr. 28 6,700 copies distributed monthly Rocky Mountain Student Media COLLEGIAN.COM Collegian.com is the central site for all student media: the Collegian, CTV video and news, KCSU 90.5 and College Avenue magazine. The site features breaking news, blogs, aggregated passion topics, videos and live-stream radio and TV. Collegian.com provides the best digital platform for local businesses to reach on and off-campus audiences. Collegian.com has been awarded the Columbia Scholastic Press Associations’ Gold Crown for overall excellence. 970 x 90 300 x 250 # Collegian.com 689,679 Sessions 520,040 Users Advertising Rates Run of Site (300x250 px) ....................................$200/30days Run of Site (300x600px) ....................................$350/30days Premium spot (970x90).............................................$25/day 4,410,792 Ad Impressions 2014-15 school year Ads will rotate with up to three other ads Passion Topic Topic Passion Sponsorship Sponsorship Passion topics are aggregation blogs -- a humancurated collection of the best news coverage of a selected topic relevant to students. Sponsorship is exclusive to one advertiser per topic. Exclusive Sponsorship Mobile App Connect with readers anytime, anywhere with the Collegian app. We go everywhere our audience goes. With the app your ad will be seen every time Collegian content is viewed. Mobile Rates Banner Ad...........................................$50/month for 12 month commitment $300 per month Rocky Mountain Student Media [email protected] | collegian.com | 970.491.7467 | 970.491.6834 ’s s KCSUFM.COM KCSU is Colorado State’s student-run radio station serving the CSU campus and Northern Colorado since 1964. KCSU is music intensive, focusing on college and alternative musical genres. KCSU also provides newscasts, sports updates and live play-by-play of CSU Women’s Volleyball. KCSU targets 18-34-year-olds including the more than 38,000 students, faculty and staff at CSU. Local residents have followed KCSU since it’s beginnings in 1964 and continue to listen and support KCSU programming. Because KCSU’s format crosses generational lines, there is also a clearly defined 35 and older audience. UNDERWRITING Underwriting at 90.5 KCSU is a great, low-cost way to get the word out about your business or event while supporting KCSU. Underwriting Announcements: Prime Time & Specialty Show: 1–20 announcements............................$15/ announcement 21+ announcements .............................$10/ announcement Signal KCSU broadcasts a 10,000-watt signal reaching an effective coverage area from Cheyenne, WY to Longmont, CO. KCSUfm.com streams live worldwide. Streaming also available on TuneIn, iTunes, Collegian App and KCSUfm.com Programming CSU Women’s Volleyball Sponsorship Prime Time: 7:00 am to 7:00 pm Rotation is a large compilation of local, national, and international music. Primetime DJs represent the voice of KCSU and provide the community with the newest music, sports, and news. Specialty: 7:00pm and 1:00am Specialty shows feature a two-hour show focusing on one particular genre of music or topic. Sponsor the exclusive broadcast of CSU Women’s Volleyball.....$500 CSU Volleyball Additional discounts for larger packages Top of the Hour Announcements: Feature your business as the top of the hour KCSU sponsor. 3 announcements per day for 30 days...........................$200 Sponsorship includes: - announcements throughout 18 home games, 2 road games, and NCAA tournament - minimum of 4 announcements each week prior to the game - logo featured on print Collegian advertisements and on KCSUfm.com KCSU provides exclusive play-by-pay coverage of CSU Volleyball, broadcasting live from Moby Arena during every home game, two road games, and the NCAA tournament. CTV television programming on Comcast and campus channel 11 features news, sports and entertainment and streaming at Collegian.com. Ask about underwriting opportunities. Student Video Productions offers affordable and professional video production. SVP has produced training and conference videos for national clients as well as online video for local businesses. See our work at video.collegian.com. Look no further than SVP for your next video project. For a quote and more information call 970-491-6643. Rocky Mountain Student Media PUBLICATION SCHEDULE Fall 2015 M T W T F S S M 1 T W T F S 1 2 3 4 5 S M T W December 2015 November 2015 October 2015 September 2015 August 2015 S T F S S M T W T F S 1 2 3 1 2 3 4 5 6 7 S M T W T F 1 2 3 4 S 5 7 8 9 10 11 12 4 5 6 7 8 9 10 8 9 10 11 12 13 14 6 7 8 9 10 11 12 2 3 4 5 6 7 8 6 9 10 11 12 13 14 15 13 14 15 16 17 18 19 11 12 13 14 15 16 17 15 16 17 18 19 20 21 13 14 15 16 17 18 19 16 17 18 19 20 21 22 20 21 22 23 24 25 26 18 19 20 21 22 23 24 22 23 24 25 26 27 28 20 21 22 23 24 25 26 23 24 25 26 27 28 29 27 28 29 30 25 26 27 28 29 30 31 29 30 27 28 29 30 31 30 31 F S S M T W T F S S M S M S 1 2 1 2 3 4 5 6 Spring 2016 January 2016 S M T W T April 2016 March 2016 February 2016 T W T F S 1 2 3 4 5 T W T May 2016 F S S M T W T F 1 2 1 2 3 4 5 6 7 3 4 5 6 7 8 9 7 8 9 10 11 12 13 6 7 8 9 10 11 12 3 4 5 6 7 8 9 8 9 10 11 12 13 14 10 11 12 13 14 15 16 14 15 16 17 18 19 20 13 14 15 16 17 18 19 10 11 12 13 14 15 16 15 16 17 18 19 20 21 17 18 19 20 21 22 23 21 22 23 24 25 26 27 20 21 22 23 24 25 26 17 18 19 20 21 22 23 22 23 24 25 26 27 28 24 25 26 27 28 29 30 28 29 27 28 29 30 31 24 25 26 27 28 29 30 29 30 31 31 Special Publications Summer 2016 July 2016 June 2016 S M T 5 6 7 12 13 14 M T W T 11 3 4 5 6 7 18 10 11 12 13 25 17 18 19 20 24 25 26 27 T 1 2 3 4 8 9 10 15 16 17 19 20 21 22 23 26 27 28 29 30 F S W 24 S August 2016 F S 1 2 8 9 7 14 15 16 21 22 23 28 29 30 S M T W T F S 1 2 3 4 5 6 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 31 Collegian Newspaper- Sports Extra- College Avenue- CSU Life Publication Schedule Tuesday, Sept. 8 Monday, Oct. 5 Monday, Nov. 2 Monday, Dec. 14 Monday, Feb. 8 Monday, Mar. 7 Monday, Apr. 11 Monday, May 9 Publishes in February Colorado State University 2 0 Housing Guide 5 1 DON’T PANIC! Take time before you sign WE’VE GOT YOU COVERED Party Smart pg. 4 With Party Registration pg. 16 Back-to-School Edition Homecoming Best of CSU Holiday Gift Guide Graduation College Ave CSU Housing Guide College Ave College Ave Graduation U+2 KNOW THE FACTS pg. 9 A spring edition to help students find housing for the coming fall as well as tips for how to survive off campus living. Monday, Aug. 24, 2015 Friday, Oct. 16, 2015 Wednesday, Nov. 4, 2015 Wednesday, Dec. 9, 2015 Tuesday, Dec. 15, 2015 Wednesday, Feb. 10, 2016 Monday, Feb. 15, 2016 Wednesday, March 23, 2016 Wednesday, April. 20, 2016 Tuesday, May 10, 2016 Publishes in May Parent Guide Created especially for parents and families of new CSU students, the guide is distributed at Ram Orientation and through CSU Parent and Family Programs. Publishes in May Publishes in June Publishes in August & January Highlighting the best of both Fort Collins and CSU, the Visitor’s Guide is the perfect go-to publication for all visitors. CSU’s guide to campus and college life for new students. The Orientation Guide is distributed throughout the summer at Ram Orientation. CSU’s most value-filled, information-packed campus coupon book distributed throughout the CSU community at the beginning of each semester. Visitors Guide Rocky Mountain Student Media Orientation Guide [email protected] | collegian.com | 970.491.7467 | 970.491.6834 Ram Deals