How to Do Business With Dillard`s Partnering on Speed

Transcription

706: How to Do Business With
Dillard’s
Partnering on Speed to Market
Initiatives
Anita Spence, Dillard’s
June 4th, 2015
BUILDING AN EVEN BETTER RELATIONSHIP
• Business Strategy
• Extended Attributes & Image Exchange
• Best Practices for Maximizing Speed to Market
© 2015 GS1 US ALL RIGHTS RESERVED
“Business without
integrity is not good
business – and in the long
run will not be
successful.”
- William T. Dillard
INTERNET STORE AT WWW.DILLARDS.COM
• Successful Online Strategy
Generates Rapid Growth
• Seen as an Extension of the
Store
DIGITAL CONSUMER BEHAVIOR
• 70% of consumers research
online before they shop in
stores
• 36% connect to the web while
in stores
• Estimated digital interactions
influenced 50 cents of every
dollar spent in stores in 2014
IMAGES AND ATTRIBUTES ARE KEY
6
PROVIDING IMAGES & ATTRIBUTES
Omni Channel Customer Facing Product Content
Enterprise Usage
Master
Item
(Style Color
Size GTIN,
Logistics,
etc.)
Dillard’s
Operational
Item
(Order lifecycle,
Reporting,
Shipment,
Warehouse Mgmt
attributes)
Rich Product Content
(Romance copy, Marketing Features, Expert
Review etc.)
Manufacturer
Specifications
Core
Item
(Universal,
Title, SKU,
UPC,
Dimensions,
Product
Definition)
(Category specific
specifications,
compliance, etc.)
Rich
Assets
(Images,
Video,
Manual,
Warranty,
etc.)
CORE STYLE DATA RECEIVED TODAY…AND
WHY WE NEED MORE…
1.
2.
3.
4.
5.
6.
7.
Style Number
20 digit Style Description
Color Description
NRF Color Code
Size Description
NRF Size Code
UPC Number
Extended Attributes:
From Adrianna Papell, this dress features:
boat neckline
elbow sleeves
lace bodice
banded skirt
keyhole back with button-and-loop closure
concealed back zipper
approx. 26.5" length
polyester/spandex
dry clean
Imported
CURRENT BUSINESS PROCESS
• Creating Multiple Spreadsheet Formats
• Shooting Multiple Image Formats
• Running Around the Building Gathering Data
• Email Attachments
• Snail mail
• DVD/CD
• Drop Box
• Manual FTP
STANDARDIZED IMAGE SPECS
Consistent Image Size and Format
• File Format and Color Mode:
– JPEG - level 10 compression
– RGB - 8 bit per channel
• Background
– White - (RGB 255/255/255)
• Image Size
– Minimum size 2400 x 2400 pixels
– Maximum size 4800 x 4800 pixels
– 300 ppi
– Centered
• 5% Maximum White Space On Either End of Largest Image
Axis
ATTRIBUTE GUIDELINES DEFINED BY
PRODUCT TYPE
•
•
•
•
•
•
•
Common – Marketing Message, Brand Name
Apparel – Closure, Sleeve Type, Dress Length
Footwear – Heel Height, Sole Type
Jewelry – Closure, Stone Details
Fashion Accessories – Handbag Shoulder Drop
Beauty – Key Active Ingredient
Home – Aerosol Product
BUSINESS IMPACTS OF ATTRIBUTING
Business
Function
Future State Expectation
E-Commerce
-
Enhance Search Engine Optimization (SEO)
Additional selling features improve sales
Customers want more information for better purchasing decisions
Automated process improves cycle time to website
Omni-channel facilitation
Brand Identity
Buying &
Planning
merchants
-
Review image at time of PO entry
Utilize attributes for enhanced reporting and allocation to stores
Supply Chain
-
Hazardous materials for package handling
Dimensional/weight information for fast put away at Fulfillment
Center
Images assist Fulfillment Center associates with picking & packing
customer orders
Stores
-
Images to help with store fulfillment and promotional event set
up
Tax
-
Attributes to support various tax rules in store and online. For
example, SPF is tax exempt in Texas
Legal
-
Necessary for complying with US Dept. of Commerce rules, i.e.,
animal fur name
14
WHERE ARE YOUR IMAGES & ATTRIBUTES?
• Research Current Business Process
- Effects Many Depts - Procedural Changes Within
Organization
• Convert to One Set of Images
‐ Adhere to the Image Guidelines
‐ Host Images on Site or U.P.C. Catalog
‐ Provide URL
• Research Where Attributes Reside Internally if at All
‐ Provide Attributes that are Available Now
‐ Send to 3rd Party U.P.C. Catalog
‐ Determine System Requirements for New Attributes
FUTURE BUSINESS PROCESS
• Automate Images & Attributes
– 3rd Party U.P.C. Catalog
– eBiz Spreadsheet Upload
• Information Required
– Image Hosting Site (FTP or URL)
– Style Details
– Image Name
– Attributes
– Copy
3 RD PARTY UPC CATALOG
EBIZ SPREADSHEET UPLOAD
• Standard Spreadsheet
– Style Info
– Copy
– Image URL or FTP Location
– File Folder
– Image Name
• Upload Via eBiz
– Web-Service call will Retrieve Image
– Load into our Digital Asset Management System
TECHNICAL SPECS, TRAINING &
DOCUMENTATION CONTACTS
• GS1 Standards
• www.gs1us.org/industries/apparel-generalmerchandise/workgroups/product-images-data-attributes
• Option 1 - 3rd Party UPC Catalog
‐ GXS +1-800-334-2255 2, *, 4, 1
Email [email protected]
‐ Dillard’s Landing Page: www.gxs.com/dillards
‐
InterTrade +1-800-873-7803 option 3
Option 2 - eBiz Upload
‐ Dillard’s +1-501-376-5412
SPEED TO MARKET INITIATIVES
PURCHASE ORDER OPTIONS
• Order Generation
– Order Transmit
• Monday night? Other days better than Sunday?
• Synch start-ship dates for non-replenishment orders with
the buyers
• Combining Purchase Orders
– By Receiving DC
– By Department/MIC
• Vendor Minimums
• Ship/Cancel Replenishment Orders
PURCHASE ORDER CONSISTENCY
• Don’t Change the U.P.C. Once the Order is
Placed
• If Anything is Wrong when you Receive a PO,
Contact your Buyer Immediately
• Don’t Accept PO Changes Unless you Receive a
Confirmation through EDI
• If Orders are for Goods that are No Longer
Available, Communicate with Buyer so they can
Remove OP OL
RETAIL PRICE MARKING
We are Reviewing Merchandise Marked with
MSRP
• Do we send Retail Price on the Purchase Order?
We can Transmit the Retail Price on the PO
• Do you Mark with Retail Price?
In General, or Just for Us?
• Do we use your Retail, or a Lower Retail Price?
*Marking Retail Decreases “Touches” in the
DC Process & Increases Speed to Market!
CROSS DOCK
• Cross‐Dock Eligible
‐ Merchandise Marked with Dillard’s Retail Price or
Retail Marking is not Needed (Shoes, Cosmetics)
‐ Carton Audits Must Meet ASN Accuracy Percent • Actual Carton Contents Need to Match 99% of the Carton Contents listed in your ASN
• Email Notification is Sent Whenever Your Accuracy Percent Drops Below 99%
“This will confirm your company has been removed from Cross‐Dock due to the following reasons: …”
SHIPMENT ROUTING
We want to get Merchandise to the Sales Floor as
Early as possible to get a “Leg Up” on the
Competition!
• When Do You Enter Shipments in TMS?
– Do You Pick & Pack Orders and Then Enter in TMS?
• TMS Carton Entry Can Be +/- 10%
• If Circumstances arise, Call Us even after TMS Entry
and We will Work with You
• Don’t Expect Carriers to Pick Up Everything on
Friday
DC FOCUS
•
•
•
•
DC’s are Reporting Processing Issues as they Happen
Missing ASN’s/Carton Labeling
Flimsy or Missing Packing Materials
Hanger Issues
– Broken, White, Flimsy, Hanger Bar, No Hangers
• Polybags
– Required for Pool Stock & Internet Orders
• Excessive Packaging
• Retail Pricing
We are Sharing this Information with You
MULTIPLE 128 CARTON LABELS
MERCHANDISE BREAKAGE IS COSTING BOTH OF US
HANGERS…
WHERE ARE THE HANGERS?
WHITE MERCHANDISE GETS DIRTY
EMAILS FROM [email protected]
•
•
•
•
•
Cross‐Dock Removal
Late ASNs
ASN Data Errors
ASN Carton Discrepancies
Multiple ASNs Received On Ship/Cancel Replenishment Orders
*Sent to the email address listed in the PER segment of your EDI 856-ASN
VENDOR ANALYTICS
ACCOUNT EVALUATION
EBIZ.DILLARDS.COM
• Shows how many Cartons are received at our DC without
the128/ASN
• Shows Carton & PO details for chargebacks
– No ASN received
– ASN Carton Discrepancy
• Enhancements Coming!
CHARGEBACKS
• Issued to Ensure Compliance
• Can Be Reversed
- EDI Issues Corrected
- Corrections Made within 3 months of
the Chargeback
- Request Reversal
Timing Is Everything...Don’t
Wait to Contact Us!
COMMUNICATION IS THE KEY!
• Buyer Issues
– Contact Them!
• Use Your Resources
– eBiz
– Webinar Training
– Email Notifications
• Contact Us
– [email protected]
– Start with Conference Calls
– Home and Home visits
THANK YOU FOR ATTENDING!

How to Do Business With Dillard`s Partnering on Speed

Transcription

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