Apartamentos Para Rentar Magazine

Apartamentos Para Rentar Magazine™
Reach Renters Any Time, Any place
For more information please contact your local account executive today at 000.000.0000 or
@forrent.com
We Hear You. . .
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for
GRATIS
o, 2010
0 - 30 de may
1 de mayo, 201
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Vea For Ren
Otr as Áre as,
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Par a Má s Info
®
. . . and continuously
make changes to best
suit your needs.
At For Rent Media Solutions™, when you talk,
we listen. We know that our industry is constantly
changing, and we are committed to adapting to
continually meet the needs of our clients.
FRANCESCA
LAKE
212
8 6 6 . 5 5 5 . 1 . com /
www . pararentar
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pág. 38
Para más informaci
la portada vea
comunidad de
por Gables
Profesionalmente
Derechos
Copyright © 2010
Reservados.
Residential
®
ParaRentar.com
Go green today by
joining us in this earth
friendly evolution!
That’s why your local Apartamentos Para Rentar®
Magazine is now being published every eight weeks.
Added Value: Our combination Print & Internet package
helps your bottom line, by ensuring ‘value’
in every advertising dollar spent. We are constantly
finding ways to maximize your advertising
experience with us. Like the new “call to action”
block in your print ad, which concentrates all
your property contact information in one place.
Eco-Friendly: We know that businesses can have
a big impact on the environment. By partnering
with For Rent Media Solutions, together we can help
conserve resources, supporting our efforts to be
eco-friendly corporate citizens.
Simple: Our redesigned website makes it simple
to search for an apartment. And in just three steps,
submitting Guest Cards is easier than ever, which
means more LEADS™ for your community.
Reach Renters Any Time, Any Place
For Rent Media Solutions™ Facts
For Rent Media Solutions™ offers you more points of contact to help you reach prospective renters than anyone else
in the business. To better serve your market, we are excited to introduce a marketing solution that is cost effective, will
generate more LEADS™ for your community, and increase your results.
This cost effective, customized marketing solution includes:
• Targeted Print Distribution
• Custom designed print ads
• Text Messaging
• LEADS™ Management System
•
•
National and local distribution via For Rent’s online partnership with Google™, Yahoo®, AOL®, Ask.com and Bing™
Community Theater® video
More Ways to Reach Prospective Renters than Anyone Else in the Business!
Reach Renters Any Time, Any Place
Diverse Distribution
With our diverse distribution you can be confident that we work to bring you LEADS™! We print Para Rentar Magazine
every 8 weeks and distribute them to high traffic locations throughout your area. For Rent Media Solutions’ online
distribution has resulted in over 32 million visits to our websites annually1, including Para Rentar.com. Make sure you are
reaching the fastest growing demographic on the internet!
Online Distribution
Look for us in Spanish on Google,Yahoo! and Bing
PRINt Distribution
We distribute to targeted locations in the Hispanic community, like taquerias and carnicerias, as well as:
Restaurants
1
Universities
Gas
Stations
Major
Employers
Outside
Boxes
Information obtained through internal sources
Reach Renters Any Time, Any Place
Chambers
of
Commerce
Movie
Theaters
Custom Designed Print Ads
The custom-designed print ads in Para Rentar® enable you to stand out from the competition, showcasing your
community’s features and special amenities and directing prospects to your online listing. With full color ads custom
designed by our in-house graphic designers, the distinctive features of your community are more easily identifiable,
enabling the prospect to make a qualified decision.
A
B
C
D
E
F
H
Siguenos:
Ad design elements:
A Area of town headers to help prospects narrow down
their apartment search
B Community logo prominently displayed to provide
brand recognition
C Your distinct community details are highlighted
D Floor plans showcase specific units
E
Maps/driving directions pinpoint your location
F
Call to Action block concentrates property contact
information in one place
I
G
Vea Nuestro Video
En Línea en:
www.ParaRentar.com/VistaVillage
J
D
G Text messaging keyword and shortcode displayed
to provide another avenue for prospects to receive
your community’s information
H Social Media Icons
I
Community Theater® icon to alert your prospects
of your online video ad on our website
J
An exclusive web URL to drive prospects to your ad
on ParaRentar.com
Reach Renters Any Time, Any Place
The New ParaRentar.com
Our newly designed website means an even better search experience for your potential renters. And now, submitting
Guest Cards is easier than ever, which ultimately means more LEADS™ for you!
866.555.1212
866.555.1212
866.555.1212
866.555.1212
Home Page
866.555.1212
Search Results Page
HIGHLIGHTS:
• New, colorful photo on the home page features a couple
in a setting that reflects the values of the Hispanic
lifestyle.
• Change in location of the “Obten Disponibilidad” button
is already showing a dramatic increase in guest card
submissions
• Larger photos and icons for virtual tour and Community
Theater® have been incorporated.
• Drives more repeat visitors and increases LEADS™.
• The redesigned page makes it easier than ever to submit
guest cards with a simple three step process.
Reach Renters Any Time, Any Place
Social Media
The Internet connects people like no other medium, and social networking sites are a great way to stay in touch and
turn connections into business. Millions of people look to social media sites as their primary source of news, opinion
and entertainment, including the Hispanic demographic. According to a recent study1 comparing various cultural
groups, 36% of English-preferring Hispanics visited social networking sites more than two or three times a month.
Social media helps to:
•
Spread a consistent message to a large audience about your brand, identity, and products/services . Puts a “face” on your business and shows your property personality.
•
Turn your new and existing customers into repeat customers and fans.
•
Build your website’s search engine ranking by cross-linking on all sites and optimizing media assets (the more quality links to your site, the better!).
ParaRentar.com is now embracing the social networking realm. There are several Para Rentar MySpace®, MySpace
Latino, Facebook and Twitter™ profiles that are dedicated to providing apartment searching information for the
Hispanic consumers. Companies must be open to engaging audiences with timely and relevant content that stimulates
feedback and sharing. Joining the conversation and engaging is what fosters the sense of community necessary to build
relationships.
Did you know:
•
Usage of social networking sites rose sharply in 2009, thanks to the ever-increasing popularity of Facebook. eMarketer estimates that 57.5% of Internet users, or 127 million people, will use a social network at least once a month in 2010.3 By 2014, nearly two-thirds of all Internet users, or 164.9 million people, will be regular users of social networks.2
•
18% of American Twitter users are Hispanics, 20% of bloggers in America are of Hispanic ethnicity and there will be close to 23 million Hispanic Americans online this year.3
•
Hispanics are over represented on Twitter, at 17% versus 13.4% of the US Internet population.2
Drive more traffic and LEADS™ to your property listing using social media. By linking with sites like Facebook and
Twitter™, more people will see your community information, which means more exposure for you!
1
Florida State University Center for Hispanic Marketing Communication; 2 Source: eMarketer March 2010 2010; 3 Source: eMarketer May2010
Reach Renters Any Time, Any Place
Media Solutions Package
Your Para Rentar Magazine® is making some changes and providing even more value to our advertisers. We offer a costeffective, customized marketing package just for you. Let our winning solution of Print,
Internet and Video provide you with more exposure, more LEADS™ and superior results.
866.555.1212
FR
FREE iPhone™ App
GRATIS
See page 15 for details
1 de mayo, 2010 - 30 de mayo, 2010
Para Más Información En Otras Áreas, Vea For Rent Magazine ®
FRANCESCA
LAKE
866.555.1212
www. pararentar . com /
F R A N C E S C A L ake
ManteniendoelnivelenquevivelaGente®
Envía el Texto
Alexa Trails
al 47368 (4Rent)
Aplican tarifas regulares de Mensajes de Texto
866.555.1212
ALEXA
TRAILS
770.573.8679
www. pararentar . com /
al E X AT rails
Ahora Administrado Profesionalmente por Gables Residential
Para más información sobre la
comunidad de la portada vea pág. 38
ParaRentar.com
Text Messaging
Copyright © 2010 Derechos
Reservados.
Full Page Ad
ParaRentar.com®
Community Theater®
“The magazine and website are great resources for apartment renters and are effective
means for our communities to increase their traffic and raise occupancies.”
Victoria Pompizzi
Jupiter Communities, LLC
Reach Renters Any Time, Any Place
Community Theater®
Enhance your exposure and generate more LEADS™ for your community with a Community Theater Video on
ParaRentar.com!
• Custom video of your property using high resolution still photography and/or full motion video footage
• Professional production, editing and voiceover
All your property’s special features and amenities can be highlighted in this customized video ad, letting prospects see
your community and envision themselves living there. What’s more, your community theater video can act as a
bi-lingual leasing agent, for those instances when a translator is not available.
866.555.1212
866.555.1212
866.555.1212
Search Page
Community Theater Player
Reach the 178 million* Americans viewing online video with Community Theater® Video.
• For Rent Media Solutions™ has more videos live than anyone in the industry. Our videos have had over 26 million lifetime views!
• Online local video advertising is projected to surge to $5 billion by 2012*
*
ComScore May 2010
Reach Renters Any Time, Any Place
Mobile Marketing
Our mobile marketing products let you communicate with prospects 24/7! By providing immediate access to your
community information, our mobile marketing products drive even more traffic to your listing, ultimately generating
more qualified LEADS™. Apartment shoppers can receive photos, move-in specials, driving directions, and more by
simply texting the property keyword found in ParaRentar®Magazine and on our custom leasing banners and signs.
More than 84 billion text messages are sent in the U.S. each month!*
*
CTIA 2009
Text Messaging
Bandit Sign
Banner/ Text Decal
Reach Renters Any Time, Any Place
Management Console
Update your listing on ParaRentar.com and access your LEADS™ information any time, all the time.
Highlights:
• Each listing receives a Username and Password, which provides access to the Management Console.
• The Management Console allows continual updates to be made to your listings, including changes to rates and
pictures. It also lets you see the traffic and LEADS™ your property is receiving. Click on “Log In” under “Managers and Owners” on the ParaRentar.com homepage.
• For multiple listings within one company, a Group Username and Password is established. This enables all the
properties to be viewed at one time and have access to a custom report.
• The Management Console provides reports that include information on LEADS and traffic and allow you to measure
ad effectiveness.
Reach Renters Any Time, Any Place
Added Value Services
Apartamentos Para Rentar gives you the maximum impact for your investment; more than any other advertising source!
Our mission is to provide you with added value services to ensure your marketing needs and goals are achieved.
Services Include:
• Spanish “Now Leasing” Banners
• Laminated Property Ad Display
• Toll-free and local phone numbers with LEADS™ Tracking System
• On-site Training Seminars
• Translation for your Internet ad
• Property Photo Shoot
• Telephone Traffic Logs
• Shopping Report Services
• Guest Cards
• Market Surveys
• Custom Marketing Pieces
• Reader’s Inquiry Service
866.555.1212
By clicking on “ Imprima,” a fully spanish-translated
brochure is generated for your property.
866.555.1212
866.555.2121
866.555.1212
Reach Renters Any Time, Any Place
Advertising Packages
Para Rentar Print and Internet advertising combination proves to maximize your exposure and significantly increase
your LEADS™.
Envía el Texto
Alexa Trails
al 47368 (4Rent)
Aplican tarifas regulares de Mensajes de Texto
Internet Only
Print & Internet
Combination
On average nationally, a Print and Internet combination delivers more LEADS
than advertising on the Internet only*!
*: Results obtained from FRMS Management Console.
Ask about our bi-lingual advertising packages. Get even more exposure and more
LEADS for your dollars by advertising on ForRent.com and in For Rent Magazine®.
• Expands your reach to diversified audiences
• Two publications enables you to target multiple demographics
• Two websites reaching millions of prospects increases your exposure nationwide
• Takes advantage of For Rent’s vast online distribution network
• Allows your Community Theater® video to appear on For Rent’s video syndication network, which includes 12 social network and video sharing sites like Facebook and YouTube™
Reach Renters Any Time, Any Place