inside The power of digital signage

ISSUE 11 SPRING 2011
Redefining the cinema experience
inside
Connecting
to the public
with Sony 4K
Campaigns to
promote 4K
4
National Amusements
The power of digital signage
National Amusements selects Sony digital signage in New York
Following the decision to adopt Sony 4K
digital cinema technology for 389 of its
screens, worldwide pioneering exhibitor
National Amusements, Inc (NAI) has
selected a Sony digital signage solution to
equip its new flagship cinema in New York.
The 12 screen Cinema de Lux at Ridge
Hill Village in New York district Yonkers,
which opens shortly, has been furnished
with a signage system based on end-toend digital signage platform Prodokol for
Cinema.
Fifteen positions will feature Prodokol for
concessions
pricing
and
product
information and a further nine displays will
use Prodokol for pricing and product
information at a Quick Service Restaurant.
Sony Digital Cinema not only supplied
the core equipment, it designed the system
in accordance with NAI's requirements and
will provide a centrally managed content
creation, playback and asset workflow
service alongside round the clock technical
support and network monitoring.
Prodokol Cinema's digital box office
application can improve ticketing efficiency
by delivering realtime updates to movie
times, auditorium locations and to alert
customers if a movie is sold out or near
sold out.
Like the digital box office, lobby displays
can integrate directly into a POS system to
automatically update titles playing in each
auditorium. It's completely customizable,
making it a great way to show-off the
exhibitor's brand with menu boards that
can be easily designed and updated so
that displays always look fresh.
All content at the Ridge Hill Village
Cinema de Lux is centrally distributed and
supported by the same network operations
center as its Sony 4K projectors.
NAI operates more than 950 screens
globally under its Showcase, Multiplex, and
Cinema de Lux brands.
Prodokol Cinema’s digital box
office application helps improve
ticketing efficiency
Restoring the
classics
Taxi Driver the
latest to get the
4K make-over
7
FOR MORE
INFORMATION
ON SONY 4K
www.pro.sony.eu/dcinema
Raising the game
Sony realizes it is more important than ever to reach out to
the movie-going public to promote the benefits of viewing
movies and other content in 4K. A trip to the cinema is a
great way to relax with family an friends; the most innovative
cinema groups are offering a complete entertainment
experience, with movies, alternative content, food and drink
offerings and other entertainment experiences to draw people
in. The highest quality Sony 4K projection systems are a
crucial part of the mix. The industry is competing with
numerous media channels to grab people’s attention, from
online downloads of movies, to ever-improving home cinema
systems. That’s why Sony is partnering with cinemas to sell
the virtues of the Sony 4K cinema experience.
Chris Dickinson, Editor
Norway
Ski Kinosenter cinema in Norway has
installed eight Sony 4K projectors.
The investment forms part of a major
digitalization project for Norwegian
cinemas.
“Ski Kinosenter has received a big
boost by having 4K projectors and
digital sound for all of its screens. Our
visitors get to experience the best
cinema technology currently
available,” says Christian Hein,
General Manager at Ski Kinosenter.
Unique Cinema Systems supplied the
eight projectors to Ski cinema.
Turkey
Mars Entertainment Group is to
supply six Sony 4K projection
systems to Cinebonus theatres across
Turkey. The projectors are being
installed in theatres located in major
Turkish cities including Istanbul, Izmir
and Bornova.
Serde Nadirler, Mars Digital Cinema
Brand Manager, comments, “After
looking at several options, we chose
Sony because of the stunning image
resolution and brightness delivered by
its 4K digital projection system.”
Hong Kong
The Grand Cinema in Hong Kong has
invested in Sony 4K Digital Cinema
systems. “Implementing Sony's 4K
digital cinema solution enables us to
offer an unrivalled state-of-the-art
screening and best possible cinematic
experience for movie-goers,” says
Helena Young, General Manager, The
Grand Cinema.
2 www.pro.sony.eu/dcinema
Vue starts Sony 4K upgrades
Vue becomes largest European circuit with Sony 4K
Vue Entertainment, one of the UK's leading
operators and developers of state-of-the-art
multiplex cinemas, has signed an agreement with
Sony Europe to install Sony 4K Digital Cinema
projection systems across its circuit.
With over 37 million customers every year at its 68
cinemas and 657 stadium seated screens, Vue
Entertainment will become the largest cinema circuit
equipped with Sony 4K digital technology in Europe.
This will provide audiences with the most state-ofthe-art highest resolution on-screen presentation
available, delivering both a fully immersive, easy-onthe-eye 3D experience and superior 2D quality,
thanks to Sony's unique 4K projection technology.
Tim Richards, CEO, Vue Entertainment, says, “We
are delighted to have signed such an significant
agreement with Sony Digital Cinema. The
partnership between our two brands will deliver the
very best possible cinematic big screen experience
for our customers. The transition to all digital screens
also heralds a new era for cinema, offering greater
choice not only of films but also allow us to expand
our range of live and recorded 3D and 2D content
covering sports, music, opera, ballet, theatre,
comedy, gaming and other major special events.
Richards says that Vue is launching a customer
marketing campaign that communicates the benefits
of the Vue/Sony partnership and 4K projection.
“This, along with the many other plans we already
have in the pipeline between our two companies,
marks the start of a very special moment in our
company's strategy moving forward,” he says.
Vue and Sony will start the conversion process
immediately and it is expected to take 18 months to
complete.
“ The partnership
between our two
brands will deliver the
very best possible
cinematic big screen
experience for our
customers ”
Tim Richards, Vue
Tim Richards, CEO,
Vue Entertainment
Photos: AELTC
Cinemas to show
Wimbledon in 3D
850 cinemas worldwide targeted
in major alternative content
3D initiative
For the first time ever, the finals of Wimbledon 2011,
the premier tennis championships in the world, will
be filmed in 3D and screened live in High Definition
3D to 3D capable cinemas around the world. The
live 3D production, in partnership with the
Wimbledon host broadcaster the BBC, will also be
offered to interested global broadcasters.
Sony and The All England Lawn Tennis Club
(AELTC) today announced their multi-year
partnership to bring Wimbledon in 3D to suitably
equipped cinemas around the world, offering the
perfect opportunity for fans to experience The
Championships like never before in a completely
new environment, while retaining all the excitement
and atmosphere of the famous Centre Court. Sony
will work with SuperVision Media, its theatrical
distribution partners, to bring the excitement of 3D
tennis to 3D cinemas worldwide.
“Wimbledon is renowned for its heritage and
sense of tradition,” says Ian Ritchie, Chief Executive
of The All England Lawn Tennis Club. “At the same
time we are always looking for ways to improve the
presentation of The Championships by successfully
blending that tradition with innovation. We are
delighted that our 3D partnership with Sony will not
only guarantee we are at the cutting edge of live
sporting television, but also deliver a compelling new
viewing experience for our global audiences,
“ We are targeting around 850 cinemas worldwide
delivering the live Wimbledon experience. ”
Mark Grinyer, Sony Professional
especially amongst our younger supporters.
“There is a three-fold agreement,” says Mark
Grinyer, 3D/Sports Solutions Business Head, Sony
Professional. “There's an agreement which aligns
Sony as a technology partner to Wimbledon for
technology that Wimbledon use at the event, that
they might use looking forward in terms of delivery to
the home. There is also the 3D component in terms
of 3D production, so actually putting 3D cameras on
Centre Court, shooting a number of matches and
delivering them out to the rest of the world. The rest
of the world delivery predominantly from a Sony
perspective will be to cinema. So we are targeting
around 850 cinemas worldwide delivering the live
Wimbledon experience.”
CineMundo installs Sony 4K in Chile
CineMundo in Chile has installed nine Sony 4K
projectors across its theatres, with plans to grow
further. The company runs a total of 70 screens
across 15 complexes in nine cities.
“Every one of our 3D screens has Sony 4K
projectors,” says Fernando Contreras, CineMundo
General Manager, CineMundo.
The company has an ambitious growth plan to
become the largest cinema group in the country by
the end of 2012. Three cinema projects are under
construction, the biggest in Santiago.
Wimbledon to be
shown in 3D
CineMundo Chile
The Sony 4K are used for all the 3D movies that
CineMundo exhibits. “In 2D movies 4K gives a
higher color density and, in the case of 3D movies,
a higher resolution. We chose the Sony 4K
because the quality of the 4K projectors is
excellent, they have high resolution, a great sound,
they are really stable and, something very
important, Sony offered us technical support
in Chile.”
CineMundo is also looking at increasing the
presentation of alternative content.
www.pro.sony.eu/dcinema 3
Join us on
Facebook
Sony reaches out to audiences
on the virtues of finding the best
out-of-home movie experiences
Sony is focused on winning over the
moviegoer to the benefits of Sony 4K
technology and wants to make it easier to
find a theatre featuring Sony 4K digital
projection. The first step in achieving this has
been creating a social media focus, with a
Facebook page dedicated to providing basic
information about 4K technology, featuring
exhibitor logos that link out to cinema
websites, and any news of 4K film
screenings the consumer will be interested to
know about.
“Sony understands that it is more
important than ever to engage with the mass
audience on the widest marketing platform
available to highlight the benefits of going
out to the movies,” says David McIntosh,
Director, Sony Professional Solutions Europe.
“It is important that we and our cinema
partners educate movie-goers on the
ultrahigh resolution and superior image
quality of Sony 4K, as well as what’s
available to see in our 4K technology
and where.”
The Facebook page is refreshed
periodically to reinforce the new content
released in 4K, the benefits of 4K and 3D,
and where to seek out the best viewing
experience. With interactive features such as
movie trailers, polls and quizzes, the page is
a general awareness hub to support the
social media advertising that is directed
there. As part of building the consumer
movie-goer audience, Sony is beginning to
roll out its Facebook advertising campaigns
tied to 4K and 3D movie releases.
As such, the Sony Digital Cinema page is
currently in its early stages in the UK and
Europe, but with advertising spend building
its awareness to consumers, and rich
content being uploaded regularly, we are
confident in a success similar to Sony Digital
Cinema’s sister Facebook pages.
To find out more, join us on Facebook!
www.facebook.com/sonydigitalcinema
4 www.pro.sony.eu/dcinema
Edwards Theatres, part of
Regal Entertainment Group
Regal integrates TMS
Regal Entertainment Group integrates
Sony TMS into theatres
Regal Entertainment Group, the largest motion
picture exhibitor in the United States, is integrating
the Sony TMS (Theatre Management System) into
theatres.
Regal’s circuit, comprising Regal Cinemas, United
Artists Theatres and Edwards Theatres, operates
6,683 screens in 537 locations in 37 states and the
District of Columbia.
Regal is also progressing with a rollout of Sony 4K
projection systems across its entire circuit over the
next three to five years, which will create the most
extensive 4K deployment to date.
“Regal has deployed 2,343 Sony 4K systems so
far and we are actively deploying the Sony TMS
solution into theatres. We are very pleased with the
TMS system, which allows us to manage feature
films, pre-show and alternative content across the
theatre complex,” says Rob Del Moro, Senior Vice
President, Regal Entertainment Group.
The TMS manages content distribution in the
theatre and is integrated with Regal’s Point-Of-Sale
(POS) system. It allows the content to be controlled
from the manager’s office and intuitive screens allow
controllers to manage feature films, pre-show and
alternative content in a defined digital format. “It
helps us to build our program schedule quickly and
easily – for every showtime, screen and complex in
sync with our POS system.”
As well as automating scheduling, show lists and
content associations, Sony TMS eliminates manual
transfers and content management. It also interfaces
with other digital cinema servers.
The Sony TMS is globally acknowledged and is
currently scheduled for deployment to over 12,000+
screens around the world.
“ The TMS
system allows
us to manage
feature films,
pre-show and
alternative
content across
the network ”
Rob Del Moro,
Regal
Entertainment
Group
Art of technology
AMC's roll out of Sony 4K has
developed into a fine art
In the last year, AMC Entertainment has installed
almost 2,000 Sony 4K projection systems across its
theatres in North America, chiefly those in the major
markets of New York and Los Angeles.
Dan Huerta, AMC’s Vice President of Digital
Systems, has been closely involved with the project
to introduce the Sony 4K systems. “To date, we’re
extremely pleased with the ease of installation and
the reliability from a technical and operational
perspective,” he says.
Sony has provided the complete digital cinema
solution, including the 4K projection system,
integration/installation services and software for
device
monitoring
and
system/content
management. “We selected the Sony package in
order to meet our demanding needs related to
deployment and post-deployment performance and
product support,” says Huerta. “Sony has provided
the hardware, software and installed the equipment
and it has worked really, really well. We’re extremely
pleased with the operational performance of the
systems and with keeping it all with Sony.”
"The process of installation has been effectively
streamlined," says Huerta. The infrastructure in the
“ To date, we're extremely pleased with the ease
of installation and the reliability ”
Dan Huerta, AMC Entertainment
theatres is prepared before the projectors go in and
the entire process is now refined to the point that
teams have got the installation time down to around
four hours per system.
AMC chose to install the Sony 4K projection
systems to stay ahead of the technology curve.
“AMC has always been an industry innovator and
tries to be at the leading edge in theatre technology,”
says Huerta. “We selected Sony for an inherent
knowledge of their innovative expertise and because
they have been a long-standing partner with AMC.”
Sony works closely with AMC to support their
technology and on future product developments.
Muvico creates a jewel in the crown
Sony 4K central to refit at Muvico in Hialeah, South Florida
US theatre chain Muvico continues its digital
transformation with Sony 4K. With the restoration
of its Hialeah, Florida, location, the company now
has six theatres totally equipped with Sony Digital
Cinema 4K, for a total of 101 screens. Hialeah 12
is now the only all-digital theatre in the city.
“At the grand re-opening ceremonies, there was
ribbon cutting, 4K and 3D screenings and we got
to see and hear first-hand how their digital
conversion was creating a buzz,” says Andrew
Stucker, Sony National Account Manager.
Mayor of the City of Hialeah Julio Robaina
states, “We are extremely happy and excited
about this partnership with Muvico and Sony;
having the latest digital technology so that our
citizens can enjoy the greatest digital experience.”
Muvico was one of the earliest adopters of Sony
4K, opening the first all-digital cinema facility for
4K in the US, at Rosemont, in Chicago four years
ago. “Hialeah is another jewel in the crown,” says
Don Edwards, Muvico Marketing Manager.
Muvico made the decision to upgrade to Sony
4K based on in-depth research. “We believe that
the Sony 4K product does give us an advantage,”
says Alan Rainbeau, Muvico’s Vice President,
Finance, “and Sony worked with us to get the
product into the field quickly. We’ve been very
grateful and successful with the Sony product.”
Muvico’s President & CEO Neil Bretan,
summarizes, “There are emerging and accessible
digital delivery systems – your home television,
your handheld device, etc. – that influence your
way of life, but for what we do, the presentation on
the big screen, we provide what people come out
of their home for: a social environment and a great
viewing experience.”
“ We provide
what people
come out of
their home for ”
Neil Bretan, Muvico
www.pro.sony.eu/dcinema 5
Uptown world
Birmingham 8
(below) and
Palladium 12
(above)
Uptown Entertainment says Sony 4K is a crucial part of its upmarket cachet.
“ The
advantage
of Sony 4K
is that it
changes our
theatres into
entertainment
venues ”
Barb Zanetti,
Uptown
Entertainment
Uptown Entertainment runs two cinemas in
Birmingham, Michigan, a well known upscale suburb
of Detroit. Though not a big theatre chain, Uptown
has the advantage of being part of the same group
as the Detroit Red Wings hockey and Detroit Tigers
baseball teams, as well as the Little Caesars world
wide pizza chain.
Uptown has made a speciality of creating high
quality venues and as part of this has invested in
Sony 4K projectors with RealD 3D for all its screens,
becoming Michigan’s first fully Sony 4K locations.
“We're very excited because Sony 4K is a great
product,” says Barb Zanetti, Uptown Entertainment’s
Senior Director Business Operations. “It has made a
difference in the perception and visual experience of
the people who visit our theatres. It is the best in sight
and sound. When a movie is shot in 4K and shown in
4K, audiences always comment on the look.”
“We looked into other companies before making
the decision to go with Sony 4K and I found early in
the process that Sony had the superior product,
reputation and working partnership. They have
exceeded our expectations in quality and service.
“We are the only 4K facility in our State so far, as
far as I know, and we have converted 100% to Sony
4K. Sony has been wonderful to work with from
beginning to end.”
6 www.pro.sony.eu/dcinema
The Birmingham 8 is an eight-screen movie
theatre nestled in the heart of downtown
Birmingham. The theatre, which was originally built
as a one-screen movie theatre in 1927, was rebuilt
and restored in 1996 as a multiplex to show first-run
motion pictures in a classic elegant setting.
Just two blocks away from the Birmingham 8
Theatre, Uptown's second theatre, the Palladium
12, is a state-of-the-art entertainment facility.
“The advantage of Sony 4K is that it changes our
theatres into entertainment venues,” says Zanetti.
“People are not just coming to the theatre and
seeing a movie. We have a fully operational kitchen
and an in-house dinner and movie program. On site
catering is available with a chef on site to customize
and prepare unique culinary creations.
“Becoming an entertainment venue changes our
image and operation and gives variety and diversity
to our customers. Sony 4K digital gives us
opportunities to show alternative content. For
example, if the Detroit Red Wings are playing a game
out-of-town, it would be wonderful to be able to
show that in 3D in our theatres.
“People like choice and alternative content gives
them choice. We are looking forward to the progress
and growth in the sporting, concert, and cultural
choices Sony is looking into to offer our customers.”
Restoring classics
Classic movies
such as Taxi
Driver are given
a new lease of
life for cinema
and Blu-ray
with 4K
“ 4K is what
you need to
capture the
inherent
resolution in a
35mm film
frame ”
Grover Crisp,
Sony Pictures
Entertainment
More
action
Apollo Cinemas
to offer more
alternative
content in the UK
Thirty-five years after its premiere, Martin Scorsese's
electrifying thriller Taxi Driver is being celebrated with
a new exhibition at cinemas around the world and a
debut on Blu-ray, courtesy of a stunning restoration
at 4K resolution.
A 4K version of Taxi Driver with a 4K digital-cinema
release was an early consideration in digital
restoration plans, explains Grover Crisp, who
supervised the entire process for the Columbia
Pictures release. "It's the closest you can get with
current technology to as if you were seeing it in 1976
straight from the camera neg,” he says. “When we
began a year ago we knew we needed to treat this
at the highest level workflow, which is 4K.”
As Senior VP, Asset Management, Film
Restoration and Digital Mastering at Sony Pictures
Entertainment, Crisp is one of the industry's most
esteemed experts and an evangelist for restoration.
“There have been a lot of tests in terms of
scanning various types of film at 2K, 4K, 6K and the
consensus is that 4K is the minimum you need to
capture the inherent resolution in a 35mm film frame.
It almost doesn't matter what the source is – it's the
scanning that's of consequence,” he says. “You can
scan an old generation, poor quality print and think
that there will not be enough resolution to sustain 4K,
but then you place that side by side with a 2K
version and you really see the difference in detail.”
The original 35mm negative for Taxi Driver was
scanned at 4K, with color correction and digital
restoration also completed at 4K. The film's
cinematographer Michael Chapman and director
Scorsese approved the creation of a color matched
version that was approved by Scorsese.
There are two strong business rationales for remastering to 4K. “The first is to support the home
entertainment route for Blu-ray releases so that any
title, new or old, destined for Blu-ray begins with a
4K scan of the film, a policy Sony initiated three years
ago. At the same time we can create DCPs to feed
the burgeoning market for digital exhibition for library
titles – especially the classics.”
The sterling work that archivists and digital
restoration artists perform all around the world is
highlighted by the activities of the Association of
Moving Image Archivists (AIMA), of which Grover is a
founding member. “This fantastic not-for-profit group
is unique in that it cuts across all genre and
disciplines,” says Crisp. “We also donate our time to
arrange an annual technical symposium where we
showcase a recently restored feature in glorious 4K
with a Sony 4K projector. The results still manage to
startle me.” The next AIMA symposium, The Reel
Thing, is held in Los Angeles this August.
www.the-reel-thing.org
Apollo Cinemas, the cinema chain revolutionizing
the movie-going experience in the UK, has
launched its 'MORE' campaign, giving consumers
a wide range of alternative viewing content.
Transforming the film experience, Sony Digital
Cinema 4K technology gives the consumer an
immersive, engaging visual experience you
simply can't get at home.
“As a leading cinema chain, Apollo is at the
forefront of innovation by pioneering new and
dynamic ways to communicate with its customerbase,” says Nicole Oakley, Marketing Manager at
Apollo Cinemas. “Our partnership with Sony
Digital Cinema allows Apollo to offer the ultimate
digital cinema experience to all our valued
guests. The 4K technology provides outstanding
image and sound quality, and enables us to
extend our programming to alternative content,
delivering new and exciting experiences for our
existing and future customers.”
The 'MORE' campaign introduces the vast
array of new content now available at Apollo
Cinemas, from partners including The Royal
Opera House, Shakespeare's Globe Theatre and
the English National Opera, as well as a wide
range of sporting events.
To kick start the 'MORE' campaign, the first live
artist album launch took place at the Apollo
Cinema in London's Piccadilly, where Avril
Lavigne launched her new album.
Taxi Driver with Robert De Niro
www.pro.sony.eu/dcinema 7
Premiere
showings
Cinema group Cine Colombia S.A. in Colombia
presented the first 4K DCP (Digital Cinema Package)
premiere in Spanish of Invasion Of The World: Battle
Los Angeles on 5th March in Bogota. In Brazil, the
first 4K DCP premiere in Portuguese of the movie
was also made, shown at the Rio de Janeiro
multiplex of leading cinema group UCI/National
Amusements on 15th March. Both were shown on
Sony 4K projectors.
Cine Colombia is the largest cinema group in the
country, with 225 screens in 35 theatres. It will soon
add eight more Sony 4K projectors to the first one
installed in its Multiplex Portal 80 in Bogota, where
the Battle: Los Angeles premiere was held.
“Cine Colombia is very excited to be the first
exhibitor in Colombia to have this type of
technology,” says Mariana Lloreda, Marketing
Director, Cine Colombia. “I've always believed that
people don't understand the technical differences
between 4K and 2K, but I was really surprised that
once they were in the theatre, they could really tell
the difference with 4K. Afterwards, they were all
talking about the resolution of the image.”
“ I was really surprised that once they were in the theatre,
they could really tell the difference with 4K ”
Columbia Pictures’ Battle: Los Angeles
Mariana Lloreda, Marketing Director, Cine Colombia
Lloreda says the Sony 4K projectors will allow the
group to show more alternative content. “As well as
for the top movie screening, this is great technology
for alternative content,” she says.
Hector Rosas, General Manager, Sony Pictures
Entertainment in Colombia, says the higher definition
delivered by Sony 4K was clear at the premiere. “4K
is very high quality. The resolution is there as soon as
the movie starts and it is a great option for movie
goers,” Rosas says.
In Brazil, UCI installed Sony 4K projectors at the
end of 2010. In total, 26 new projectors have been
installed in 16 theatres throughout Brazil. All have the
RealD 3D system included. Battle: LA was premiered
in Rio de Janeiro, press-screened in Sao Paulo, Rio
de Janeiro, Curitiba, Recife and Salvador, and
regularly released in the 16 theatres equipped with
Sony 4K projectors.
Country Strong
Screen Gems
1/7/2011
The Green Hornet
Columbia Pictures
1/14/2011
The Company Men
Weinstein Company
1/21/2011
Taxi Driver
Sony Pictures Repertory
3/10/2011
Battle: Los Angeles
Columbia Pictures
3/11/2011
Soul Surfer
TriStar Pictures
4/8/2011
Priest
Screen Gems
5/13/2011
Bad Teacher
Columbia Pictures
6/17/2011
30 Minutes or Less
Columbia Pictures
8/12/2011
Straw Dogs
Columbia Pictures
9/16/2011
REGISTER NOW FOR MORE ON 4K CINEMA
Moneyball
Columbia Pictures
9/23/2011
www.pro.sony.eu/dcinema
Premium Rush
Columbia Pictures
1/13/2012
Editor
Chris Dickinson
Art Editor
Karen Painter
Publishing Managers
Dianne LaGuardia
Catherine Moreau
Barbara Rosseel
Pilar Bonilla
Published by
Small World Publishing
Limited for Sony
Corporation.
Dolby is a trademark of Dolby
Laboratories. Doremi is a trademark
of Doremi Labs Inc.
Contents copyright 2011 Sony Corporation.
Reproduction in whole or part is strictly
prohibited. Permission may be granted by
application to Sony Corporation. No
responsibility for loss occasioned to any
person acting or refraining from action as a
result of the material in this publication can be
accepted by the authors or publishers. Whilst
information given is true at the time of printing,
small production changes in the course of
our company’s policy of improvement
through research and design might not be
indicated in any specifications. Please check
with Sony to ensure that current specification
and features match your requirements.
Sony Digital Cinema and Sony Digital Cinema
4K names and logos are trademarks of Sony
Corporation. All other trademarks are the
property of their respective owners.
8 www.pro.sony.eu/dcinema
4K RELEASES
Battle: Los Angeles becomes the
first 4K premiere in Spanish at Cine
Colombia in Colombia and in
Portuguese at UCI in Brazil