pro grade protection - Buick GMC Promotions

Transcription

PRO GRADE PROTECTION
WE ARE PROFESSIONAL GRADE.
FEBRUARY 20 13 DEALER GUIDE
This publication serves as a guide only. Please refer to GM administrative messages for official program parameters.
February 2013
GMC Dealers:
Our mission last month was to build on December’s sales momentum and kick off 2013 with a fast start. Thanks
to your hard work, GMC put up significant year-over-year sales gains, Sierra delivered its best January in 5 years,
and Terrain had its best January ever; and this month we have no plans to miss a sale.
Without question, Sierra is the backbone of GMC and we are going to make the 2014 GMC Sierra our best launch
ever. To launch the truck that is designed and engineered like no other, we have to accelerate the sell down of
your current Sierra.
With that goal, GMC is proud to introduce Pro Grade Protection, the industry’s best pickup coverage on 2013 light
duty Sierra models with:
• NEW 2-year/24,000-mile standard maintenance
• 3-year/36,000-mile bumper-to-bumper warranty
• 5-year/100,000-mile powertrain warranty
Pro Grade Protection creates news and traffic for Sierra, provides a clear selling advantage over the competition, and
helps forge relationships with your truck buyers through the two years or 24,000 miles of standard maintenance.
To help you merchandise this competitive advantage, Pro Grade Protection has been integrated into all
communications this month including TV, print, digital, point-of-sale, and direct mail. Check out the following
pages for launch information including important details like how to enroll your dealership.
Pro Grade Protection is the foundation of our February go-to-market plan. To continue the sales momentum
across the GMC lineup this month, you can also count on:
• $750 February Bonus Cash on all 2012/2013MY GMC Sierra 1500, Yukon and Yukon XL
• Sierra HD February IVCs
• F ebruary GMC Sales Consultant Bonus Program —earn double the payout on all 2012/2013MY Terrain and
Acadias sold
Getting 2013 off to a fast start is crucial, so let’s take advantage of every opportunity we have including the
industry’s best pickup coverage, Pro Grade Protection
Thank you,
Brian Sweeney
Vice President, Buick & GMC
Sales & Service
2
DEALER GUIDE INDEX
Industry’s Best Pickup Coverage Competitive Comparison ........................................... Page 4
Pro Grade Protection Creative & Merchandising Materials............................................. Pages 5 – 7
Pro Grade Protection Dealer Enrollment ........................................................................... Page 8
Pro Grade Protection Customer Acknowledgement & Disclosure Forms ..................... Page 9
GMC Incentive Offers .......................................................................................................... Page 10
Going After New Business .................................................................................................. Page 11
Sierra HD IVC Program & SFE Sales Consultant Bonus Grid Plus-Up ............................ Page 12
Certified Pre-Owned February Incentives ........................................................................ Page 13
Accessories Scratch-Off Promotion................................................................................. Page 14
Targeted In-Market Program .............................................................................................. Page 15
GM Card Top Off................................................................................................................... Page 16
Acadia Launch Creative...................................................................................................... Pages 17 – 18
Pro Grade Protection Program Guidelines ........................................................................ Pages 19 – 22
Pro Grade Protection FAQs................................................................................................. Pages 23 – 27
Printable Pro Grade Protection Forms .............................................................................. Pages 28 – 30
3
INDUSTRY’S BEST PICKUP COVERAGE
2-year/
24,000-mile
Scheduled
Maintenance **
3-year/
36,000-mile
Bumper-To-Bumper
Warranty*
5-year/
100,000-mile
Powertrain
Warranty*
2013 Sierra 1500
4
4
4
F-150
N/A
4
N/A
5-year/60,000-mile
1500
N/A
4
4
Titan
N/A
4
N/A
5-year/60,000-mile
Tundra
4
4
N/A
5-year/60,000-mile
2-year/25,000-mile
*Whichever comes first. See dealer for limited warranty details.
**M aintenance program covers scheduled maintenance up to two years or 24,000 miles,
whichever comes first. Does not include air filters. Visit www.gmc.com/progradeprotection
for complete details.
4
PRO GRADE PROTECTION LAUNCH TV
To support Pro Grade Protection, GMC is launching a new Sierra TV spot called “Chains.”
The idea behind “Chains” is that GMC is so confident in Sierra, that we will subject the truck to extreme and
punishing ordeals and it will be unaffected due to how well-engineered it is.
The core of the spot calls out the 5-year/100,000-mile powertrain warranty, 3-year/36,000-mile bumperto-bumper warranty, and for the first time, 24 months of maintenance. When your truck’s built to a higher
standard, and has the coverage to stay that way, that’s professional grade.
You will see this spot, along with the latest Terrain work, “Capable,” as part of GMC’s “Always On” media investment on
programming such as: Castle, The Mentalist, Big Bang Theory, Cougar Town, and stations such as CNBC, Discovery,
FX, The History Channel, and CNN.
5
PRO GRADE PROTECTION PRINT AND DIGITAL INTEGRATION
NATIONAL LAUNCH PRINT
2/1 Insertion:
Back page of Super Bowl section in USA Today
2/4 Insertion:
Inside sports section in USA Today
DIGITAL ASSETS
ASSET #GMGX0043000
HOMEPAGE PROMO TILE
DEALER MASTHEAD
CIC TILE
GOOGLE TV
CURRENT OFFER TILE
OLA
6
PRO GRADE PROTECTION POINT-OF-SALE MATERIALS
IN DEALERSHIPS WEEK OF FEBRUARY 11
INTRODUCING
THE INDUSTRY’S
BEST PICKUP
COVERAGE.
NOW WITH EVERY 2013 GMC SIERRA 1500:
• 5-YEAR/100,000-MILE POWERTRAIN WARRANTY *
• 3-YEAR/36,000-MILE BUMPER-TO-BUMPER WARRANTY *
• 2-YEAR/24,000-MILE MAINTENANCE **
* Whichever comes first. See dealer for limited warranty details. **Covers only scheduled oil changes with filter, chassis lubrication and tire rotations according to your new vehicle’s recommended maintenance
schedule for up to two years or 24,000 miles, whichever comes first. Does not include air filters. Must take retail delivery between 2/1/13 and 2/28/13. Excludes Sierra 2500 and 3500 vehicles. See participating dealer for
other restrictions and complete details. ©2013 General Motors. All rights reserved. GMC® Sierra® WE ARE PROFESSIONAL GRADE®
INTRODUCING THE INDUSTRY’S
BEST PICKUP COVERAGE.
• 2-YEAR/24,000-MILE MAINTENANCE**
* Whichever comes first. See dealer for limited warranty details. **Covers only scheduled oil changes with filter, chassis lubrication and tire rotations according to your new vehicle’s recommended maintenance schedule for up to
two years or 24,000 miles, whichever comes first. Does not include air filters. Must take retail delivery between 2/1/13 and 2/28/13. Excludes Sierra 2500 and 3500 vehicles. See participating dealer for other restrictions and complete details.
©2013 General Motors. All rights reserved. GMC® Sierra® WE ARE PROFESSIONAL GRADE®
(25) 10" X 10" WINDOW CLING
* Whichever comes first. See dealer for limited warranty details. **Covers only scheduled oil changes with filter, chassis lubrication and tire rotations according to your new vehicle’s recommended maintenance schedule for up to
two years or 24,000 miles, whichever comes first. Does not include air filters. Must take retail delivery between 2/1/13 and 2/28/13. Excludes Sierra 2500 and 3500 vehicles. See participating dealer for other restrictions and complete details.
©2013 General Motors. All rights reserved. Denali® GMC® Sierra® WE ARE PROFESSIONAL GRADE®
(2) 24" X 36" POSTERS
• 5-YEAR/ 100,000-MILE POWERTRAIN WARRANT Y *
• 3-YEAR/36,000-MILE BUMPER-TO-BUMPER WARRANT Y *
* Whichever comes first. See dealer for limited warranty details. **Covers only scheduled oil changes with filter, chassis lubrication and tire
rotations according to your new vehicle’s recommended maintenance schedule for up to two years or 24,000 miles, whichever comes first.
Does not include air filters. Must take retail delivery between 2/1/13 and 2/28/13. Excludes Sierra 2500 and 3500 vehicles. See participating
dealer for other restrictions and complete details. ©2013 General Motors. All rights reserved. GMC® Sierra® WE ARE PROFESSIONAL GRADE®
• 5-YEAR/ 100,000-MILE POWERTRAIN WARRANT Y *
• 3-YEAR/36,000-MILE BUMPER-TO-BUMPER WARRANT Y *
* Whichever comes first. See dealer for limited warranty details. **Covers only scheduled oil changes with filter, chassis lubrication and tire
rotations according to your new vehicle’s recommended maintenance schedule for up to two years or 24,000 miles, whichever comes first.
Does not include air filters. Must take retail delivery between 2/1/13 and 2/28/13. Excludes Sierra 2500 and 3500 vehicles. See participating
dealer for other restrictions and complete details. ©2013 General Motors. All rights reserved. GMC® Sierra® WE ARE PROFESSIONAL GRADE®
(4) 6" X 8" DESK TOPPERS
• 3-YEAR/36,000-MILE BUMPER-TO-BUMPER WARRANTY*
*Whichever comes first. See dealer for limited warranty details. **Covers only scheduled oil changes with filter, chassis lubrication and tire rotations according to your new vehicle’s recommended maintenance schedule for up to two years or 24,000 miles, whichever comes first.
Does not include air filters. Must take retail delivery between 2/1/13 and 2/28/13. Excludes Sierra 2500 and 3500 vehicles. See participating dealer for other restrictions and complete details. ©2013 General Motors. All rights reserved. GMC® Sierra® WE ARE PROFESSIONAL GRADE®
• 5-YEAR/100,000-MILE POWERTRAIN WARRANTY*
• 3-YEAR/36,000-MILE BUMPER-TO-BUMPER WARRANTY*
* Whichever comes first. See dealer for limited warranty details. **Covers only scheduled oil changes with filter, chassis lubrication and tire rotations according to your new vehicle’s recommended maintenance schedule for up to two years or 24,000 miles, whichever comes first.
Does not include air filters. Must take retail delivery between 2/1/13 and 2/28/13. Excludes Sierra 2500 and 3500 vehicles. See participating dealer for other restrictions and complete details. ©2013 General Motors. All rights reserved. Denali® GMC® Sierra® WE ARE PROFESSIONAL GRADE®
(2) 20" X 60" BANNERS
(25) TRI-FOLD BROCHURES
For the complete collection of Pro Grade Protection
point-of-sale, please visit gmassetcentral.com. You may
locate assets on the Browse by Collection home page.
7
PRO GRADE PROTECTION DEALER ENROLLMENT
Don’t forget to enroll in the all-new Pro Grade Protection program before February 8, 2013. See below for three
easy ways to enroll:
• Online enrollment through GMProgramInfo.com
• Paper enrollment—available through your District Sales Manager
– Fax to (952) 835-8309
– ATTN: Kyle Zickert
Opt-‐in deadline: Friday February 8, 2013 • E-signature enrollment—follow the link provided by your Zone team
Introducing the industry’s best pickup coverage
Dealer Enrollment
See page 28 for printable dealer enrollment form.
Participation in the Pro Grade Protection program is voluntary at the option
of the dealer. Submission of a claim for reimbursement constitutes dealer’s
GMC is pleased to announce that Pro Grade Protection will be included with the purchase or lease of any new
2013 GMC Sierra 1500 light duty full size pick-up retail unit sold on or after February 1, 2013. This program will
provide owners the peace of mind of having:
• 2-year/24,000-mile maintenance*
• 5-year/100,000-mile powertrain warranty*
• 3-year/36,000-mile bumper-to-bumper warranty*
*Whichever comes first.
Participation in the Pro Grade Protection program is voluntary at the option of the dealer. Submission of a claim for
reimbursement constitutes dealer’s agreement to the rates,
terms and conditions of the Pro Grade Protection
Program. Once a dealer has opted into the program in any
manner, dealer agrees to service all eligible vehicles
delivered under the program. There will be no subsequent opportunity to opt out for the duration of the program.
Continuation of the Pro Grade Protection Program will be at the sole discretion of GM. If GM extends the duration
available to all dealers.
beyond February 28, 2013, an opt-out process will be made
For the period of 2-years/24,000-miles (whichever comes first), the following maintenance items will be covered:
• Oil and Filter Change
• 4 wheel tire rotation
• 27 Point Vehicle Inspection (MPVI)
These items must be performed in accordance with your new vehicle's recommended maintenance schedule, with a
maximum of 4 service events within 2 years or 24,000 miles,
whichever comes first for newTM2013 Model Year LD
Sierras with a retail delivery on or after 2/1/2013. (Does not include air filters. Only dexos1 is eligible for
reimbursement. Excludes Sierra 2500 and 3500 vehicles).
As a participating dealer, you agree to the following reimbursement.
For complete details, terms and conditions
in gmprograminfo.com. Your opt-in constitutes a
please review the Pro Grade Protection Dealer Guide located
representation that you have read and agreed to the information
in the Dealer Guide.
Services Include
GMC ACDelco dexos1*
• Oil, Filter Change
• Tire Rotation
0600683
• Multi-Point Vehicle Inspection
Reimbursement Allowance
$35.00
2
Refer to Owner’s Manual for Details
3
2
2
2
Refer to Certified Service Multi-Point Vehicle Inspection Form or the electronic version located in Service Workbench
BAC Code
Dealer Name
City/State
Contact Name
Contact Phone
Contact Email
agreement to the rates, terms and conditions of the Pro Grade Protection
Program. Once a dealer has opted into the program in any manner, dealer
agrees to service all eligible vehicles detailed in the program. There will be
OPT-IN
____________________________________________________ Signature
Date
Please fax this form to (952) 835-8309, Attention: Kyle Zickert.
28
no subsequent opportunity to opt out for the duration of the program. Continuation of the Pro Grade Protection
Program will be at the sole discretion of GM. If GM extends the duration beyond February 28, 2013, an opt-out
process will be made available to all dealers.
Covers only scheduled oil changes with filter and tire rotations according to your new vehicle’s recommended
maintenance schedule for up to two years or 24,000 miles, whichever comes first. (Maximum of 4 service visits
within 2 years or 24,000 miles). Does not include air filters. Customer must take retail delivery between 2/1/13
and 2/28/13. Excludes Sierra 2500 and 3500 vehicles. Only dexos1 TM is eligible.
8
PRO GRADE PROECTION CUSTOMER ACKNOWLEDGEMENT AND
DISCLOSURE FORMS
Customers who purchase or lease a 2013 GMC Sierra 1500
from a participating dealer will need to sign a customer
acknowledgement form. This form is a great way to merchandise
all the amenities Pro Grade Protection has to offer with the
customer and it must be signed at the time of delivery and
kept in the deal jacket.
See page 29 for printable Customer Acknowledgement form.
Customer Acknowledgement Form
As a 2013 GMC Sierra 1500 light duty owner, we are pleased to offer you Pro Grade Protection on
your new purchase/lease. This program provides peace of mind with a 5 Year/100,000 Mile
Powertrain Warranty*, a 3 Year/36,000 Mile Bumper to Bumper Warranty*, and starting February
1, 2013, you will also get a 2 Year/24,000 Mile Maintenance program*, all of which is fully
transferable.
Note: These maintenance services can only be performed at participating GMC dealerships.
Pro Grade Protection includes only the following (on 2013 GMC Sierra 1500 LDs):
• 2 year/24,000 mile maintenance* (up to a total of 4 service events)
o Oil and Filter Change
o 4 wheel tire rotation
o 27 Point Vehicle Inspection (MPVI)
• 5 year/100,000 mile powertrain warranty*
• 3 year/36,000 mile bumper to bumper warranty*
The Pro Grade Protection Program covers only scheduled oil and filter changes and tire rotations,
in accordance to your new vehicle's recommended maintenance schedule for up to two years
or 24,000 miles, whichever comes first. You can receive a maximum of four total service events.
The program does not include air filters. See a participating dealer for other restrictions and
complete details. Does not include air filters. Only dexos1TM oil is eligible.
This program is not to be combined with any other GM service offers, and vehicles are only
eligible for service in the U.S. and only at participating GMC dealers.
I understand the coverage and limitations of the GMC Sierra Pro Grade Protection Program outlined
above.
________________________________________________ _____________ (Customer Name)
(Date)
CUSTOMER ACKNOWLEDGEMENT FORM
Customers who purchase or lease a 2013 GMC Sierra 1500
from a non-participating dealer will need to sign a customer
disclosure form explaining they will need to locate a participating
dealer to receive their 2-year/24,000-mile Pro Grade maintenance.
The dealer will also need to sign the disclosure form. Copies
of these forms will need to remain in the deal jacket.
See page 30 for printable Customer Disclosure form.
Customer Disclosure Form
NON PARTICIPATING DEALER
As a 2013 GMC Sierra 1500 light duty owner, we are pleased to offer you Pro Grade Protection on your new
purchase/lease. This program provides peace of mind with a 5 Year/100,000 Mile Powertrain Warranty*,
a 3 Year/36,000 Mile Bumper to Bumper Warranty*, and starting February 1, 2013, you will also get a 2
Year/24,000 Mile Maintenance program*, all of which is fully transferable.
The Pro Grade Protection Program covers only scheduled oil and filter changes and tire rotations, in
accordance to your new vehicle's recommended maintenance schedule for up to two years or 24,000
miles, whichever comes first. The program does not include air filters. You can receive a maximum
of four total service events. See a participating dealer for other restrictions and complete details. Only
dexos1TM oil is eligible.
2 year/24,000 mile maintenance services must be performed by a GMC dealership participating in
the Pro Grade Protection program. The dealership in which you purchased/leased your vehicle is NOT
actively enrolled in the program. Therefore, at present, all covered maintenance services would need
to be performed by a different/participating GMC dealership. Please contact Customer Assistance at
1-800-462-8782 or visit www.gmc.com, to find a participating dealership.
*Covers only scheduled oil and filter and tire rotations according to your new vehicle's recommended maintenance
schedule for up to two years or 24,000 miles, whichever comes first. Does not include air filters.Take retail delivery
between 2/1/13 and 2/28/13. Maximum of four total services. Excludes Sierra 2500 and 3500 vehicles. See
TM
participating dealer for other restrictions and complete details. Does not include air filters. Only dexos1 is eligible.
I understand the coverage and limitations of the GMC Sierra Pro Grade Protection maintenance services
outlined above.
________________________________________________ _____________
(Customer Signature)
(Date)
________________________________________________ _____________
(Dealer Signature)
(Date)
CUSTOMER DISCLOSURE FORM
9
GMC INCENTIVE OFFERS
2013 SIERRA 1500 (EXT CAB SLE W/PEB) — MSRP: $37,540
299PER MONTH*
$
$
7,750 TOTAL VALUE
$
3,179 DUE AT SIGNING
($3,000 customer cash +
$2,000 OPD +
$1,000 trade-in assistance +
$1,000 PEB cash +
$750 bonus cash)
0%APR 60 MONTHS+
OR $
3,750
TOTAL VALUE
($2,000 OPD +
for
$750 bonus cash)
2013 SIERRA 2500 HD SLT DIESEL — MSRP: $46,265
3,750 TOTAL CASH
$
($2,000 customer cash +
$750 bonus cash)
OR
0%APR 60 MONTHS
for
213 TERRAIN (FWD SLE-1) — MSRP: $26,660
$
$
199 PER MONTH*
OR
0%APR 48 MONTHS+
$
500 BONUS CASH
for
2013 ACADIA (FWD SLE-1) — MSRP: $34,875
299 PER MONTH*
$
$
OR
3.9%APR 60 MONTHS
for
2013 YUKON DENALI (2WD) — MSRP: $56,355
2,250 CUSTOMER CASH
$
(includes $750 bonus cash)
(Non-Denali gets $1,500 total cash )
Take delivery by 2/28/13.
*Lease terms based on US Bank, 39-month/12,000-mile terms.
OR
3.9%APR 60 MONTHS+
$
750 BONUS CASH
for
10
GOING AFTER NEW BUSINESS
To further drive traffic to your store, GMC will continue to offer conquest lease cash on the 2013MY Sierra,
Acadia, Yukon and Terrain (program #12-40CAF). The offer stacks with customer cash, supported APR and
leases. The conquest cash does not stack with private offers. Owners of competitive makes 1999 and newer
are eligible for the offer.
Competitive Lessee
2013 Sierra
2013 Acadia
2013 Yukon
2013 Terrain
$2,000
$2,000
$2,000
$1,000
11
FEBRUARY SIERRA HD IVC PROGRAM
To maximize our sales momentum on Sierra, you will receive Sierra Heavy Duty instant value certificates based
on grounded stock.
• Receive one $250 IVC for every two 2012/2013MY Sierra HD units based on grounded stock as of January 24, 2013
• Stack up to eight or $2,000 on all 2012/2013MY Sierra HD
• Timing: February 1–February 28, 2013
See GMProgramInfo for more details.
FEBRUARY SFE SALES CONSULTANT BONUS GRID PLUS UP
The re-designed 2013 Standards of Excellence includes the all-new Sales Consultant Bonus program. This month,
sales consultants can earn double the payout on all 2012/2013MY Acadia and Terrain units sold.
• In-Market:
February 1–February 28, 2013
• Eligible Vehicles: All 2012/2013MY Acadia and Terrains sold
Double Payout in February on Acadia and Terrain!
2013 GMC Sales Consultant Payment Grid
February GMC Sales Consultant Payment Grid
Sales Range
Sell 4 GMCs: 1 Sierra ($100) + 1 Yukon ($100)
+ 2 Acadia ($400) = $600
2 Units
Payment
$0
3-5 Units
$100
6 Units +
$200
Sell 7 GMCs: 2 Sierra ($400) + 2 Acadia
($800) + 2 Terrain ($800)
+ 1 Yukon ($200) = $2,200
12
CERTIFIED PRE-OWNED FEBRUARY INCENTIVES
The GMC Certified Pre-Owned Vehicles team is offering an Ally alternate APR financing incentive on all eligible
GMC Certified Pre-Owned vehicles sold from dealer stock. Possible sources of dealer stock include, but are not
limited to, GM sponsored auctions, vehicle trade-ins, and other sources of used vehicles. Details are outlined below:
• Incentive: 1.9% APR for 36 months
S, A, and B tier customers
$100 DFI, no markup, and advertised nationally
• Eligible Models:
All models of Sierra, Acadia and Terrain
• In-Market:
January 3, 2013–February 28, 2013
In addition, GMC has a CPO Sales Manager Objective Program in February. See below for details:
• In-market January 3, 2013 through February 28, 2013
• 2 month objective—$100 per reported unit —paid in earnPOWER
• Once the dealer reaches 100% CPO sales to objective, paid retro back to 1st unit
• Payout capped at 200% of 2 month objective
For more details, refer to the GM CPO Incentive Admin. Message #G_0000155326 sent to dealers on January 3, 2013.
13
TAKE IT PERSONAL AND SCRATCH YOUR WAY TO THE TOP
EARN REWARDS WITH THE GMC SIERRA/YUKON/YUKON XL ACCESSORIES SCRATCH-OFF PROMOTION
It’s a great time to talk to your customers about personalizing their new Sierra, Yukon or Yukon XL with durable,
high-quality GMC accessories. Helping them select accessories that suit their lifestyle can increase dealer satisfaction
and make customers more likely to return to your dealership in the future. During the Scratch-Off Promotion, eligible
participants can earn up to $1,000 in earnPOWER Personal Rewards Points for every $500 in GMC accessories
sold between February 1, 2013 and April 30, 2013. This promotion is a great opportunity to offer your customers
the confidence and convenience of GMC accessories.
For more information about the promotion, contact your ADI or visit www.gmexcellence.com.
Promotional Period:
February 1, 2013 to April 30, 2013
How It Works:For every $500 or more in eligible GMC accessories sold on any new 2012/2013MY GMC Sierra,
Yukon or Yukon XL, eligible participants will receive one scratch-off opportunity with the chance
to earn up to $1,000 earnPOWER points (excluding LPO or factory production accessories)
Eligible Participants:Award recipients must be sales team members, sales managers, or service managers at
an eligible dealership and must possess a valid GMIN.
Participating dealerships must be enrolled in 2013 Mark of Excellence (MOE)
Eligible Vehicles:
Any new 2012/2013MY GMC Sierra, Yukon or Yukon XL
14
TARGETED IN-MARKET PROGRAM (TIMP) PROVIDES
$1,000 EXCLUSIVE PRIVATE OFFER
GMC is driving a fast start to 2013 by putting an exclusive private offer in-market for current GMC owners.
IN-MARKET • January 3–February 28, 2013
TARGET •5
50,000 GMC owners—in-market, re-purchase and mid lifecycles
OFFER
• $1,000 on all 2012MY and 2013MY GMC vehicles
CREATIVE TIMING
• Direct mail #1 deploys:
12/31/12
• Targeted In-Market Program Jan/Feb manifest posts:
1/3/13
• E-mail #1 deploys:
1/3/13
• Direct mail #2 deploys:
2/4/13
2/13/13
2/21/13
15
FEBRUARY GM CARD TOP OFF
The proven GM Card program is back and GM Card members will receive bonus earnings, topping off their total
earnings in February. Card members can combine their topped-off bonus earnings with most current offers for
greater savings on 2012 and 2013 GMC vehicles.
GM CARD TOP OFF • In-market:
January 3–February 28, 2013
• Target:
1.9 million GM Card members
• Offer:Copper/Platinum/Blue/
Gold/Flex Card members: 10-1,500 points to $2,000; 1,501-2,500 points to $3,000
Extended Family Card member: $1,000 bonus earnings
Business Card member:
• Vehicle list:
All 2012MY and 2013MY GMCs
We Topped Off
$
your Earnings to
Topped Off to
$
X,XXX
$1,000 bonus earnings
X,XXX.
Exclusively for Preferred Cardmembers:
Your Earnings are Topped Off to $X,XXX.
Use them all on over 30 eligible, new vehicles from 1/3/13 through 2/28/13.
Sam Sample
Your Current GM Card Earnings:**
(as of xx/xx/xx) $X,XXX.XX
Top-Off Bonus Earnings:*
(expire 2/28/13) $X,XXX.XX
P.O. Box 090770
Milwaukee, WI 53209
Your Topped-Off Total Earnings:
(Top-Off Bonus Earnings expire 2/28/13)
$X,XXX.XX
2013 BUICK VERANO TURBO
***************AUTO**MIXED AADC 450
See reverse side for full Earnings details.
999999999
Topped-Off Bonus Earnings can be used above
normal Redemption Allowances. For more
information and to check your current Earnings,
visit gmcard.com
CV-011676
Sam Sample
1234 Main Street
Anywhere, ST 12345
Bonus Earnings Code:
XXXXXXXXX
Don’t wait!
Offer good 1/3/13–2/28/13.
CO
2013 GMC TERRAIN DENALI
Take the Bonus Earnings Code
above to your dealer today.
CPTO
Plus, add a $1,000 Exclusive Private Offer for an even bigger value. Details inside.
PRESORTED
FIRST-CLASS MAIL
U.S. POSTAGE
PAID
CHICAGO IL
PERMIT NO. 2511
ALLNEW 2013 CADILLAC ATS
2013 CHEVROLET SILVERADO 1500
CTOW
C/P/B/G/F CARD MAILER
1,000
Get $
in Bonus Earnings.
1,000
$
in Bonus Earnings
For our Extended Family Cardmember:
You have $1,000 in Bonus Earnings.
Plus, add most current GM offers for an even bigger value. Details inside.
Sam Sample
Your Current GM Card Earnings:†
PRESORTED
FIRST-CLASS MAIL
U.S. POSTAGE
PAID
CHICAGO IL
PERMIT NO. 2511
P.O. Box 090770
Milwaukee, WI 53209
Bonus Earnings:*
(expire 2/28/13) $1,000.00
Your Total Earnings:
(Bonus Earnings expire 2/28/13)
$X,XXX.XX
2013 BUICK VERANO TURBO
***************AUTO**MIXED AADC 450
999999999
CV-011676
Sam Sample
1234 Main Street
Anywhere, ST 12345
For more information and to check your
current Earnings, visit gmcard.com
Don’t wait!
Offer good 1/3/13–2/28/13.
EFC
Take this mailer to your dealer today.
2013 GMC TERRAIN DENALI
EOW
EXTENDED FAMILY CARD MAILER
Get
1,000 in Bonus Earnings
$
1,000 in Bonus Earnings.
$
For our GM Business Cardmember:
You have $1,000 in Bonus Earnings.
Sam Sample
Your Current Earnings:
†
Bonus Earnings:*
(expire 2/28/13) $1,000.00
PRESORTED
FIRST-CLASS MAIL
U.S. POSTAGE
PAID
CHICAGO IL
PERMIT NO. 2511
P.O. Box 15298
Wilmington, DE 19850
Plus, add a $1,000 Exclusive Private Offer for an even bigger value. Details inside.
Your Total Earnings:
(Bonus Earnings expire 2/28/13) $X,XXX.XX
2013 BUICK ENCLAVE
For more information and to check your
current Earnings, visit gmcard.com/business
GM Business Card Offer Code: XXXXXXXXX
PIN: XXXX
Dealer Instructions for Bonus Earnings: Dealer must obtain a nine-digit
Approval Code via the Vehicle Purchase Program application by logging in to
gmglobalconnect.com or calling the automated system at 1-800-835-4646.
The GM Business Card Offer Code should be used as the Authorization
Number for the Vehicle Purchase Program application. Enter the Personal
Identification Number (PIN) when prompted. When applying for the incentive
via Order Workbench, the nine-digit Approval Code must be entered in the
Certificate Number Field. Offer Code can only be used once a day.
***************AUTO**MIXED AADC 450
999999999
CV-011676
Sam Sample
1234 Main Street
Anywhere, ST 12345
Take the GM Business Card Offer Code
above to your dealer today.
BZ
2013 GMC SIERRA 1500
BZOW
BUSINESS CARD MAILER
16
GMC ACADIA LAUNCH TV
GMC Professional Grade vehicles give consumers the power to be their best and we demonstrate this through
bold, ingenious, cutting-edge demonstrations of capability in our advertising.
This month, we are launching new 2013 GMC Acadia creative that focuses on the idea that your first GMC crossover
is engineered to handle whatever life demands. The new spot is called “Symphony” and will focus on Acadia’s side
blind zone alert and head up display technology, along with the functionality of its modular seating.
ACADIA “SYMPHONY”
Look for this work as part of GMC’s “always on” media investment on networks such as ABC, Fox, CBS, Comedy
Central, CNN, Discovery Channel, Food Network, History Channel, HGTV, and NBC.
Along with TV, GMC will have Acadia print ads in magazines such as Money, Motor Trend, House Beautiful, Redbook,
Auto Week, The Oprah Magazine, and Black Enterprise.
NATIONAL LAUNCH PRINT
MODEL
ACADIA DENALI
ST YLING
CHROME ACCENTS
MPG
17 CITY/24 HWY *
CARGO
116.1 CU FT **
THE NEW ACADIA DENALI.
WE RAISED THE BAR, THEN CHROMED IT.
The 2013 Acadia Denali doesn’t just stand out from the crowd, it stands apart. A newly redesigned exterior,
including exclusive 3D chrome grille and accents, gives it a distinctive presence. Pair that with the industry’s first
front center air bag,† available Color Touch Navigation and leather-appointed seating†† for seven and every drive
becomes undeniably Denali premium.
MODEL
ACADIA DENALI
ST YLING
CHROME ACCENTS
TECHNOLOGY
COLOR TOUCH RADIO
CARGO
116.1 CU FT*
WE USED ENGINEERING, GEOMETRY AND
PHYSICS TO CREATE CHEMISTRY.
The 2013 Acadia Denali interior takes everyone to school with seating for seven and
heated and cooled front seats. Wood and polished metal accents help make the grade.
Combine that with the industry’s first front center air bag** and you have yet another
degree in Denali distinction.
THE 2013 GMC ACADIA DENALI. A CONSUMERS DIGEST BEST BUY.
THE 2013 GMC ACADIA DENALI. A CONSUMERS DIGEST BEST BUY.
*With second- and third-row seats folded. Cargo and load capacity limited by weight and distribution.
**Always use safety belts and child
restraints. Children are safer when properly secured in a rear seat in the appropriate child restraint. See the Owner’s Manual for more information.
©2013 General Motors. All rights reserved. Acadia® Denali® GMC® WE ARE PROFESSIONAL GRADE®
The Best Buy Seal and other licensed materials are registered certification marks and trademarks of
Consumers Digest Communications, LLC, used under license. For award information, visit ConsumersDigest.com.
*EPA estimated. **With second- and third-row seats folded. Cargo and load capacity limited by weight and distribution. †Always use safety belts and child restraints.
Children are safer when properly secured in a rear seat in the appropriate child restraint. See the Owner’s Manual for more information. ††First- and second-row seats only.
©2013 General Motors. All rights reserved. Acadia® Denali® GMC® WE ARE PROFESSIONAL GRADE® The Best Buy Seal and other licensed materials are registered
certification marks and trademarks of Consumers Digest Communications, LLC, used under license. For award information, visit ConsumersDigest.com.
17
GMC ACADIA DIGITAL INTEGRATION
Check out the latest GMC Acadia digital assets detailed below:
GMC.COM HOMEPAGE
GMC.COM 2013 ACADIA AND ACADIA DENALI MODEL OVERVIEW PAGE
GMC YOUTUBE CHANNEL ACADIA PRODUCT FEATURE VIDEOS
2013 ACADIA/ACADIA DENALI VIDEO ASSETS
18
P
ro Grade Protection will be included with the purchase or lease of a new 2013 GMC Sierra 1500 light duty full size pick-up retail
unit sold on or after February 1, 2013. This Program will provide owners a fully transferrable scheduled maintenance program
on select services for 2 years or 24,000 miles.1
PROGRAM GUIDELINES
2013 Model Year GMC Pro Grade Protection Program
• T
he Pro Grade Protection Program features an oil and filter change, 4-wheel tire rotation, and a 27-point vehicle
inspection (MPVI).
• T
o be eligible for reimbursement, the oil and filter change, tire rotation, and MPVI must be performed in accordance
with the oil life monitoring system (OLM) with a maximum of 4 service events within 2 years or 24,000 miles
(whichever comes first for new 2013 model year vehicles).
• O
nly ACDelco dexos1® is eligible for reimbursement through the Pro Grade Protection Program. 2
COVERED SERVICES UNDER THE GMC PRO GRADE PROTECTION PROGRAM —2 YEARs OR 24,000 MILES
Services Include
GMC ACDelco dexos1*
• Tire Rotation 2
• Multi-Point Vehicle Inspection 2
2
0600683
$35.00
Whichever comes first—mileage expiration or time expiration
3
1
2
ADDITIONAL GUIDELINES
• Participating dealers must purchase and use only Genuine GM Parts and Oil from GM or an authorized GM ACDelco Distributor.
• Only ACDelco dexos1® will be reimbursed as outlined in this document.
• The Pro Grade Protection Program only applies for services performed and completed at participating GMC authorized dealers.
• Dealers must utilize the Multi-Point Vehicle Inspection Form (See attachment “A”) or the electronic version in Service
Workbench to complete the required inspections. This service is comprehended in the overall reimbursement
allowances provided in this Program.
• Fluid top offs and Diesel Exhaust Fluid (DEF) are NOT covered.
• Neither dealer recommended maintenance, customer requested maintenance, or any other services not within scope
of the GMC Pro Grade Protection Program, as detailed in this communication are NOT covered.
• Wheel alignment and balancing are NOT covered.
• The Program does not cover any services other than those specifically described above.
19
PROGRAM GUIDELINES (CONT’D)
DOCUMENTATION REQUIREMENTS
Reference GM Service Policies and Procedures Manual available through GlobalConnect Service Workbench
TIME PERIOD
GMC Pro Grade Protection Program applies to model year 2013 eligible new GMC Sierra 1500 vehicles sold and delivered
on or after February 1 through February 28, 2013.
ELIGIBLE 2013 MODELS
Pro Grade Protection Program will be provided on the retail sale or lease of new 2013 GMC Sierra 1500 light duty full size
pick-up trucks only.
TRANSFER OF COVERAGE
GMC Pro Grade Protection Program is transferrable to subsequent owners and remains in effect for 2 years or 24,000 miles,
whichever expires first. Refer to the applicable Warranty Section within Investigate Vehicle History (IVH) in the Global Warranty
Management (GWM) system or the Customer & Vehicle Dashboard tab in Service Workbench to determine coverage eligibility.
REIMBURSEMENT
PARTICIPATION IN SERVICE UNDER THE PROGRAM IS VOLUNTARY AT THE OPTION OF THE DEALER. SUBMISSION OF
A CLAIM FOR REIMBURSEMENT CONSTITUTES DEALER’S AGREEMENT TO THE RATES, TERMS AND CONDITIONS
DESCRIBED IN THIS DOCUMENT. ONCE A DEALER HAS OPTED INTO THE PROGRAM IN ANY MANNER, DEALER
AGREES TO SERVICE ALL ELIGIBLE VEHICLES DETAILED IN THE PROGRAM, THERE IS NO SUBSEQUENT OPT OUT.
• The dealer will identify and confirm the GMC Pro Grade Protection Program associated with 2013 GMC Sierra 1500 LD
Full Size Pick-Up trucks within IVH.
• Services will only be reimbursed in strict accordance with the rules of the program.
• Reimbursements will not be considered for maintenance work performed at a non GM Dealer, Fleet, or independent
service facility.
• Dealer fees or charges relating to shop supplies, materials, waste disposal fees, environmental or taxes are not
reimbursable to the dealer under this program and may not be charged to the customer.
• Dealers will submit GMC Pro Grade Protection Program claims for reimbursement through the Global Warranty Management (GWM) claim processing system. Dealers must use the dedicated labor operation code provided in this document.
• Continuation of the Pro Grade Protection Program will be at the sole discretion of GM. If GM extends the duration
beyond February 28, 2013, an opt-out process will be made available to all dealers.
20
DMS INSTRUCTIONS FOR TRACKING CUSTOMER RETENTION METRICS
• Enter the reimbursable cost as “W” (Warranty Pay) line item in your DMS.
• Enter any additional costs to the Dealership beyond the claim amount as “I” (Internal) in your DMS (using your specific
Dealership Labor Op code that identifies the service performed).
METHOD OF PAYMENT
Electronic Funds Transfer via the normal dealer open account, with credits identified on the Transaction Summary of
the Global Warranty Management System.
GENERAL POLICY GUIDELINES
•T
his program is not to be combined with any other GM service offer, e.g. Dealer cannot submit a labor operation code for
reimbursement under this program and another program that would pay the dealer additional money for the same services.
• Dealer will inform the customer that the program is not a “Pre-paid Maintenance Plan” and that the customer is not
being charged separately for the program.
• Dealer must read and understand the terms of any documents referenced within these program guidelines.
• General Motors reserves the right to audit Dealer records and disqualify any amounts paid which do not qualify under
the Program Guidelines. General Motors will reverse transaction payment to the Dealer for any amounts paid on
ineligible units or services.
• F inal decisions on all matters relating to the interpretation of any rule or aspect of this program rest solely with
General Motors.
ENROLLMENT
There are three ways to opt-in to the Pro Grade Protection Program.
1. O
nline enrollment at www.gmprograminfo.com
— Click on the enrollment tile found on the Buick GMC home page.
— Confirm that the BAC and Dealer Name are correct.
— Enter the contact name, email address and phone number.
— Review guidelines and click “submit” to enroll.
— Dealers will receive a confirmation page that can be printed and filed for reference.
21
2. Paper enrollment—available through your District Sales Manager or GMPI
3. eSignature enrollment—available through an email link form your zone team
DEALER TOOLS
• M
ulti-Point Vehicle Inspection Forms: The paper form can be ordered in the DWD Store found in GM GlobalConnect.
The electronic form is available in Service Workbench and the iPad and Android mobile apps, “Service MIT” are
available Apple App store or the Google Play store.
• B
rake Pad Wear Gauge: Call Customer Service at 888.821.4646 or visit the merchandising estore
www.mycertifiedservicemerchandising.com to place your order.
• P
ro Grade Protection POS are targeted to be in dealers the week of February 11, 2013.
22
FREQUENTLY ASKED QUESTIONS
What is the GMC Sierra Pro Grade Protection Program?
The GMC Pro Grade Protection Program is a new program that is exclusive to 2013 Sierra 1500 Light Duty trucks that are
either purchased or leased with a retail delivery date on or after February 1, 2013 through February 28, 2013. The program
includes a 5-year/100,000-mile powertrain limited warranty,* a 3-year/36,000-mile limited bumper-to-bumper warranty*
and a 2-year/24,000-mile maintenance program* which includes a maximum of four service events consisting of oil
and filter change, tire rotation and a 27 multi-point vehicle inspection.
What is the program time frame?
Pro Grade Protection takes effect for customers who purchase or lease a 2013 GMC Sierra 1500 Light Duty, and take
retail delivery beginning on February 1, 2013 through February 28, 2013.
How long is the Pro Grade Protection maintenance service good for?
2 years or 24,000 miles, whichever comes first, for up to a maximum of four total service events.
Do GM employees qualify?
Yes, GM employee sales as well as most other discounted sales (i.e. GM supplier, credit union, etc.) qualify for this program.
Do Fleet sales qualify for this program?
No. Fleet delivery types are not eligible for this program.
What are the eligible delivery types for this program?
All 2013 Light Duty Sierra’s that are delivered using delivery codes:
Retail Purchase:Retail Lease:
010 – Individual Purchase
015 – Individual Lease
016 – GM Supplier Purchase
029 – Business/Organization Lease
018 – Business/Organization Purchase
032 – GM Employee Order/Stock Lease
021 – GM Employee Order/Stock Purchase
033 – Employee PEP Lease
022 – Employee PEP Purchase
034 – GM Dealer Employee Lease
023 – GM Dealer Employee Purchase
037 – GM Supplier Lease
Are 2013 GMC Sierras purchased/leased prior to February 1, 2013 eligible for this program?
No.
Is this program available in all 50 states?
Yes.
23
FREQUENTLY ASKED QUESTIONS (CONT’D)
What models are eligible for the program?
All 2013 GMC Sierra 1500 LD’s purchased or leased with a retail delivery date on or after February 1, 2013 through
February 28, 2013. (Excludes 2500 and 3500).
If a dealer is selling a 2013 GMC Sierra that has been in their Courtesy Transportation program, can the vehicle still
qualify for Pro Grade Protection?
Yes, but the remaining term of the coverage will be shortened for the customer. As with warranty, the time and mileage clock
will start on the date that the vehicle is placed into DRAC service. The retail customer will have only the balance of the 2-year/
24,000-mile maintenance coverage, whichever comes first, once the vehicle is taken out of Courtesy Transportation service.
Is the cabin air filter included in the maintenance package?
No. The Pro Grade Protection includes oil changes (oil and oil filter) and tire rotations.
Does Pro Grade Protection cover excessive wear?
No. It does not.
Am I required to use GM Parts and GM Oil?
Yes. Participating dealers must purchase and use only Genuine GM Parts and Oil from GM or an authorized GM
ACDelco Distributor.
Does the coverage go with the customer or with the vehicle?
Coverage follows the vehicle, not the owner. It is fully transferrable.
What if the customer wants synthetic oil and their vehicle only requires ACDelco dexos1 oil?
GM will only reimburse the dealership for the recommended oil specified in the owner’s manual. Dexos1 is the required oil
for all GM vehicles 2011 and newer.
How often can a customer get their oil changed?
Oil change and tire rotation service are to be performed in accordance with the manufacture’s recommended maintenance
schedule as detailed in the Owner’s Manual. The customer can get a maximum of four service events under the program.
What if a customer wants to change their oil every 3 months or 3,000 miles?
The Engine Oil Life System is a proven technology that can reduce the overall cost of ownership. The customer will still
have the option to follow their desired frequency, however we will only reimburse for oil changes in accordance with the
Engine Oil Life System or maximum of (4) services during the 2-year/24,000-mile period.
How many oil changes and tire rotations are customers allowed?
The customer is allowed up to (4) oil changes in accordance with the Engine Oil Life System during the Pro Grade
Protection 2-year/24,000-mile maintenance program.
24
What percent must be indicated on the Oil Life Monitor system to qualify for the oil change?
Customers are encouraged to follow the instructions in their Owners’ manual pertaining to service interval and when the
OLM system indicates it is time to change oil. That is when the customer should schedule service. While there is no specific
percentage at which the oil change should occur, we ask that dealers consult with customers on the benefits of the oil Life
Monitor and the situation which presents itself at time of write-up, for the convenience of the customer. We would expect
a majority of the Oil Changes/Tire Rotations to take place between 6,000–7,000 miles, in conjunction with the OLM.
Are all GMC dealers required to participate in the GMC Pro Grade Protection program?
No. Dealer participation is optional and will require an “opt-in” enrollment. As you know, maintenance plays an important
role in customer retention, which will ultimately, lead to more customer pay opportunities, lower cost of ownership, and
increased customer satisfaction, which will likely lead to another GMC purchase or lease, from your dealership.
Customers who purchase or lease a 2013 GMC Sierra 1500 from a PARTICIPATING dealer, will need to sign a Customer
Acknowledgement form. Customers who purchase or lease a 2013 GMC Sierra 1500 from a NON-PARTICIPATING
dealer, will need to sign a CUSTOMER DISCLOSURE form, explaining that they will need to locate a participating dealer
to receive their 2 years/24,000 Pro Grade Maintenance. The dealer will also need to sign the disclosure form. Copies of
these forms will need to remain in the deal jacket.
What if I decide I want to opt-out after participating in the program for a certain amount of time?
Submission of a claim for reimbursement constitutes dealer’s agreement to the rates, terms and conditions of the Pro
Grade Protection Program. Once a dealer has opted into the program in any manner, dealer agrees to service all eligible
vehicles delivered under the program. There will be no subsequent opportunity to opt out for the duration of the program.
Continuation of the Pro Grade Protection Program will be at the sole discretion of GM. If GM extends the duration beyond
February 28, 2013, an opt-out process will be made available to all dealers.
Does the customer have to receive service from the selling dealer?
No. The customer can go to any participating GMC dealership to receive Pro Grade Protection coverage.
How do I sign up for the GMC Sierra Pro Grade Protection Program?
There are three ways to ‘Opt-in’ to the Pro Grade Protection Program.
1. Online enrollment—through gmprograminfo.com
2. Paper Enrollment—available through your District Sales Manager and GMPI
3. eSignature Enrollment—available through an email link from your zone team
What is the deadline to Opt-in:
As this is a National program launching February 1, 2013, it is critical that dealers ‘opt-in’ by Friday February 8, 2013.
25
Do all GM dealers have the ability to process Pro Grade Protection claims?
Only participating GMC dealers can file a Pro Grade Protection claim using the same process as they use to submit a
GM warranty claim through the Global Warranty Management System. Any submission of a claim for reimbursement
constitutes dealer’s opt in to the program along with agreement to the rates, terms and conditions of the Pro Grade
Protection Program. Once a dealer has opted into the program in any manner, dealer agrees to service all eligible
vehicles detailed in the program.
When customers visit the dealer for the required maintenance, do they need to provide any documentation to the
dealer so the dealer knows that they are part of this special program?
No. VIN eligibility will be confirmed in Investigate Vehicle History (IVH), or under the Customer & Vehicle Information tab
in Service Workbench, indicating that the vehicle is eligible for the two year maintenance program.
How does the dealer get reimbursed for the oil changes, tire rotations and multi-point vehicle inspections?
Dealer will submit a Z labor operation through GWM. The Z labor op is as follows: 0600683
What is the dealer reimbursement rate?
Services Include
GMC ACDelco dexos1*
• Oil, Filter Change 2
• Tire Rotation 2
• Multi-Point Vehicle Inspection 2
2
3
0600683
$35.00
Will I be reimbursed for the MPVI (multi-Point Vehicle Inspection) service?
The costs associated with the MPVI are comprehended into the overall program labor rate reimbursement structure. There
will not be a separate labor op generated for this service. However, we believe it is in the best interest of your customer that
you utilize the MPVI form to complete these inspections as part of the GMC Pro Grade Protection Program.
Are shop supplies, materials or other fees/taxes included?
These expenses are considered to be part of the dealer’s overall fixed operation expense, and therefore not reimbursable under this program.
Will all program details be posted to GMC Program Info Portal?
Yes. All dealer information, including a complete dealer guide, will be posted to GMPrograminfo.com.
26
Can the customer lower their payment by opting out of the Pro Grade Protection program?
No.
Whom should customers call with any questions?
They should call GMC customer Assistance at 1.800.462.8782.
Who should dealers call with any questions?
Dealers can call their District Manager or the Dealer Business Center at 888.414.6322.
Will Pro Grade Protection Point of Sale Material be available?
POS are targeted to be in dealer the week of February 11, 2013.
Is there any additional paperwork the customer needs to sign to receive all of the benefits of the Pro Grade
Protection Program?
Yes. Customers who purchase or lease a 2013 GMC Sierra 1500 from a PARTICIPATING dealer, will need to sign a Customer
Acknowledgement form. Customers who purchase or lease a 2013 GMC Sierra 1500 from a NON-PARTICIPATING dealer,
will need to sign a CUSTOMER DISCLOSURE form, explaining that they will need to locate a participating dealer to receive
their 2-year/24,000 Pro Grade Maintenance. Copies of these forms will need to remain in the deal jacket.
The Customer Acknowledgement and Disclosure Forms are what GMC uses to assure that the customer understands
what is covered with the GMC Pro Grade Protection program. The forms can be found in GMPI.
27
Opt-‐in deadline: Friday February 8, 2013 Introducing the industry’s best pickup coverage
Dealer Enrollment
GMC is pleased to announce that Pro Grade Protection will be included with the purchase or lease of any new
2013 GMC Sierra 1500 light duty full size pick-up retail unit sold on or after February 1, 2013. This program will
provide owners the peace of mind of having:
• 2-year/24,000-mile maintenance*
• 5-year/100,000-mile powertrain warranty*
• 3-year/36,000-mile bumper-to-bumper warranty*
Participation in the Pro Grade Protection program is voluntary at the option of the dealer. Submission of a claim for
reimbursement constitutes dealer’s agreement to the rates,
terms and conditions of the Pro Grade Protection
Program. Once a dealer has opted into the program in any
manner, dealer agrees to service all eligible vehicles
delivered under the program. There will be no subsequent opportunity to opt out for the duration of the program.
Continuation of the Pro Grade Protection Program will be at the sole discretion of GM. If GM extends the duration
available to all dealers.
beyond February 28, 2013, an opt-out process will be made
These items must be performed in accordance with your new vehicle's recommended maintenance schedule, with a
maximum of 4 service events within 2 years or 24,000 miles,
whichever comes first for newTM2013 Model Year LD
Sierras with a retail delivery on or after 2/1/2013. (Does not include air filters. Only dexos1 is eligible for
reimbursement. Excludes Sierra 2500 and 3500 vehicles).
As a participating dealer, you agree to the following reimbursement.
For complete details, terms and conditions
in gmprograminfo.com. Your opt-in constitutes a
please review the Pro Grade Protection Dealer Guide located
representation that you have read and agreed to the information
in the Dealer Guide.
Services Include
GMC ACDelco dexos1*
• Tire Rotation
0600683
• Multi-Point Vehicle Inspection
$35.00
2
3
2
2
2
BAC Code
Dealer Name
City/State
Contact Name
Contact Phone
Contact Email
OPT-IN
____________________________________________________ Signature
Date
Please fax this form to (952) 835-8309, Attention: Kyle Zickert.
28
Customer Acknowledgement Form
As a 2013 GMC Sierra 1500 light duty owner, we are pleased to offer you Pro Grade Protection on
your new purchase/lease. This program provides peace of mind with a 5 Year/100,000 Mile
Powertrain Warranty*, a 3 Year/36,000 Mile Bumper to Bumper Warranty*, and starting February
1, 2013, you will also get a 2 Year/24,000 Mile Maintenance program*, all of which is fully
transferable.
The Pro Grade Protection Program covers only scheduled oil and filter changes and tire rotations,
in accordance to your new vehicle's recommended maintenance schedule for up to two years
or 24,000 miles, whichever comes first. You can receive a maximum of four total service events.
The program does not include air filters. See a participating dealer for other restrictions and
complete details. Does not include air filters. Only dexos1TM oil is eligible.
This program is not to be combined with any other GM service offers, and vehicles are only
eligible for service in the U.S. and only at participating GMC dealers.
I understand the coverage and limitations of the GMC Sierra Pro Grade Protection Program outlined
above.
________________________________________________ _____________ (Customer Name)
(Date)
29
Customer Disclosure Form
NON PARTICIPATING DEALER
As a 2013 GMC Sierra 1500 light duty owner, we are pleased to offer you Pro Grade Protection on your new
purchase/lease. This program provides peace of mind with a 5 Year/100,000 Mile Powertrain Warranty*,
a 3 Year/36,000 Mile Bumper to Bumper Warranty*, and starting February 1, 2013, you will also get a 2
Year/24,000 Mile Maintenance program*, all of which is fully transferable.
The Pro Grade Protection Program covers only scheduled oil and filter changes and tire rotations, in
accordance to your new vehicle's recommended maintenance schedule for up to two years or 24,000
miles, whichever comes first. The program does not include air filters. You can receive a maximum
of four total service events. See a participating dealer for other restrictions and complete details. Only
dexos1TM oil is eligible.
2 year/24,000 mile maintenance services must be performed by a GMC dealership participating in
the Pro Grade Protection program. The dealership in which you purchased/leased your vehicle is NOT
actively enrolled in the program. Therefore, at present, all covered maintenance services would need
to be performed by a different/participating GMC dealership. Please contact Customer Assistance at
1-800-462-8782 or visit www.gmc.com, to find a participating dealership.
*Covers only scheduled oil and filter and tire rotations according to your new vehicle's recommended maintenance
schedule for up to two years or 24,000 miles, whichever comes first. Does not include air filters.Take retail delivery
between 2/1/13 and 2/28/13. Maximum of four total services. Excludes Sierra 2500 and 3500 vehicles. See
TM
participating dealer for other restrictions and complete details. Does not include air filters. Only dexos1 is eligible.
I understand the coverage and limitations of the GMC Sierra Pro Grade Protection maintenance services
outlined above.
________________________________________________ _____________
(Customer Signature)
(Date)
________________________________________________ _____________
(Dealer Signature)
(Date)
30

pro grade protection - Buick GMC Promotions

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