AdvancePierre FoodserviceFOCUS

AdvancePierre
Foodservice
FOCUS
September 26, 2013 • Volume 3 • Edition 22
Message from Chad Jimerson
On behalf of the Corporate Accounts team, I am happy to fill you in on some of the exciting activities coming soon! One of the primary
functions of this team is to support the company’s growth initiatives by filling the pipeline with sales growth opportunities. The team does
this primarily by tying into our corporate customers’ promotional activities and driving opportunities at our corporate customers’
conferences. Our team has a busy couple of months ahead with many opportunities going on with some of AdvancePierre’s largest
accounts. In this publication, promotions for UniPro and IMA will be discussed as well as the recent Certified Angus Beef ® Conference.
As you all know, communication is of utmost importance when executing these corporate initiatives. If there are any suggestions or
feedback on how we can help make these activities easier to take to market and more effective, please let us know—we are here to help!
Do not hesitate to call me. I will be more than happy to help in any way I can.
In conclusion, I am confident the Corporate Accounts team will help contribute to a strong finish for 2013. REMEMBER: We succeed as a
team! We value your input and feedback on how we can best support your sales efforts.
Thank you all for your cooperation.
Great Selling!
IMA Holiday Promotions
Stuffed Chicken Entrées
- OBJECTIVE: Maximize opportunities for incremental sales during the holiday season and create sales that will last throughout the year with new customers and new product placements.
o Feature one product from each product category.
• Best: Distinctions ® Stuffed Chicken Breast Entrées – These handmade, whole muscle, stuffed chicken breast options are the best of the best!
• Better: Signature Supreme ™ Premium Stuffed Chicken Entrées – These breaded and non-breaded selections are unique to the Barber Foods ® brand.
• Good: Homestyle – These workhorses of the category deliver consistent quality and value.
• Barber ® Carvers – These chicken roulades are ideal for carving stations, buffets or pre-plated meals.
o Promotional allowance = $5.00 per case on featured products (one from each category).
• Introduce new products.
• Use the holiday season to launch a new flavor.
o Suggested Products
• SilverBrook ® brand
- Stuffed Chicken, Broccoli and Cheese (10379, 7 oz.)
- Stuffed Chicken Cordon Bleu (10377, 7 oz.)
• Barber brand
- Distinctions Stuffed Chicken Breast Saltimbocca (020810, 8 oz.)
- Distinctions Stuffed Chicken Breast (052816, 8 oz.)
- Signature Supreme Premium Stuffed Chicken, Crème Brie & Apple (045669, 6 oz.)
- Cranberry & Sage Carver (031484)
o Sales support
• Sales training on the Stuffed Chicken Entrées category will be offered prior to the holiday season.
• Customized POS – featuring your holiday offerings
• Customized operator coupon – featuring your complete Stuffed Chicken Entrées portfolio
o Inventory Adjustment
• Load up for the holidays.
• APF RSM will build a plan to adjust in the event of extra inventory.
(Continue on following page)
(Continued from previous page)
Meatballs
- OBJECTIVE: Take advantage of incremental sales opportunities provided by holiday parties. Create sales and product
opportunities for new Prairie Creek ® meatball products: Beef Meatballs (17266) and Beef & Chicken Meatballs (17267).
o Promote Prairie Creek ® Meatballs
14506
Beef Meatballs (160 avg./1.00 oz.)
14505
Beef Meatballs (320 avg./0.50 oz.)
17266
Beef Meatballs (320 avg./0.50 oz.), CN labeled
17267
Beef & Chicken Meatballs (320 avg./0.50 oz.)
o $0.50 per case allowance
o Operator coupon
o Customized POS featuring your Prairie Creek ® Meatballs portfolio in holiday menu applications.
Click each image below to download Holiday Promotions materials:
Shamrock Foods First to Market Promotion
Fully Cooked
Italian Style Meatballs
The PUB® Angus Gold Chopped Beef Steak and Tenderbroil ® Premium Turkey Pattie
Allowances, Coupons, SPIFFS, Blitzs, Kits, Direct Mail,
Operator Marketing Materials & Burger Cart Expo Support
Conversion Opportunities
Product Description
Fontanini Italian Style Meatball
Mamma Ranne’s beef and pork meatball with Romano
and ricotta cheese.
DSR SPIFFs
Offer: $5 DSR SPIFF
Featured Items: The PUB Angus Gold Chopped Beef Steak, Tenderbroil Premium Turkey Pattie
Action: RSM should set up and establish start and end dates. These dates should be division specific and
coincide with food shows.
Time frame: Days 1-90
MFR Code
Pack/Portion
CM0055
0.50 oz.
Fully Cooked
Italian Style Meatballs
Case Weight
10.00 lbs.
CONVERT TO
Product Description
Villa Frizzoni® Premium Gourmet Italian Style Pork and Beef Meatballs
Fully cooked, pork and beef meatballs with Romano
and ricotta cheeses, Italian herbs and seasonings. Soy added.
Offer: $2 DSR SPIFF
Featured Items: The PUB Angus Gold Chopped Beef Steak, Tenderbroil Premium Turkey Pattie
Action: RSM should set up and establish start and end dates. These dates should be division specific and
coincide with food shows.
Time frame: Days 91-150
Product Description
Off Invoice Allowance
Fontanini Italian Style Meatball
Mamma Ranne’s beef and pork meatball with Romano
and ricotta cheese.
Offer: $3 Off Invoice Allowance
Featured Items: The PUB Angus Gold Chopped Beef Steak, Tenderbroil Premium Turkey Pattie
Action: RSM should set up and establish start and end dates. These dates should be division specific and
coincide with food shows.
Time frame: Days 1-90
MFR Code
Pack/Portion
16818
320 avg. /0.50 oz.
MFR Code
Pack/Portion
CM0066
1.00 oz.
Case Weight
10.00 lbs.
Case Weight
10.00 lbs.
CONVERT TO
BOGO Coupon
Offer: Buy One, Get One Free for any combo of products
Maximum Earnings: $60
Action: RSM should present the coupon to Shamrock Foods
Available at STP or ordered through marketing services.
Featured Items: The PUB Angus Gold Chopped Beef Steak,
Tenderbroil Premium Turkey Pattie
Time frame: September 1 through December 31, 2013
Product Description
Villa Frizzoni Premium Gourmet Italian Style Pork and Beef Meatballs
Fully cooked, pork and beef meatballs with Romano
and ricotta cheeses, Italian herbs and seasonings. Soy added.
MFR Code
Pack/Portion
16819
160 avg. /1.00 oz.
MFR Code
Pack/Portion
CM0088
2.00 oz.
Case Weight
10.00 lbs.
Increased Profits
Increased Profits
Bounce Back Coupon
Offer: $5/case
Maximum Earnings: $100
Action: RSM should present the coupon to Shamrock Foods
Available at STP or ordered through marketing services.
Featured Items: The PUB Angus Gold Chopped Beef Steak,
Tenderbroil Premium Turkey Pattie
Time frame: September 1 through December 31, 2013
•
•
•
BOGO Coupon - IMA579013
Consistentfoodandlaborcosts
Minimalyieldloss,cleanupandmess
Multiplemenuapplicationsfromoneboxofproduct
Freshly Made Taste
•
•
•
Ingredientsblendedforjusttheright
amountoftimetoprovideatender,tastybite
Varietyofseasoningsavailabletosuitanyneed
Homemadetextureandappearance
Product Description
Villa Frizzoni ®PremiumGourmet
ItalianStylePork&BeefMeatballs
High Quality Raw Materials
•
•
•
Highquality,allmeatandsoyaddedproducts
SomemadewithRomano,ricottaandParmesancheeses
SomeseasonedwithItalianherbsandspices
Reduced Labor Costs
•
•
•
$5 Bounce Back Coupon - IMA579213
Shamrock Foods First to Market Promotion
Seasonedandfullycooked,soyoudon’thaveto
Easy-to-prepare—justheatinaconventionaloven,
convectionovenorinamicrowave
Nothawingnecessary—heatfromafrozenstate
2013 IMA Conference Italian Meatball Flier
Fontanini Italian Style Meatball
Mamma Ranne’s beef and pork meatball with Romano
and ricotta cheese.
Case Weight
10.00 lbs.
Villa Frizzoni Premium Gourmet Italian Style Pork and Beef Meatballs
Fully cooked, pork and beef meatballs with Romano
and ricotta cheeses, Italian herbs and seasonings. Soy added.
Consistentfoodandlaborcosts
Minimalyieldloss,cleanupandmess
Multiplemenuapplicationsfromoneboxofproduct
Freshly Made Taste
•
•
•
CONVERT TO
Product Description
•
•
•
Ingredientsblendedforjusttheright
amountoftimetoprovideatender,tastybite
Varietyofseasoningsavailabletosuitanyneed
Homemadetextureandappearance
Villa Frizzoni ®BRANDItalianStylePork&BeefMeatballs
High Quality Raw Materials
MFR Code
Pack/Portion
16820
80 avg. /2.00 oz.
Fontannini to IMA Conversion sheet
Case Weight
10.00 lbs.
•
•
•
Highquality,allmeatandsoyaddedproducts
SomemadewithRomano,ricottaandParmesancheeses
SomeseasonedwithItalianherbsandspices
Reduced Labor Costs
•
•
•
Seasonedandfullycooked,soyoudon’thaveto
Easy-to-prepare—justheatinaconventionaloven,
convectionovenorinamicrowave
Nothawingnecessary—heatfromafrozenstate
CO540912 Reinhart Villa Frizzoni ® Meatball
POS
Na#onal Comfort Foods Marke#ng Toolkit, October 2013 Reinhart Foodservice Comfort Foods Marketing Toolkit
Product Innovation
When presented with an opportunity to serve breakfast to the Sysco Detroit MA’s, Frank Stulock with Key Impact Sales
& Systems, Inc., was challenged to create an entrée that would make for an extraordinary meal! He accomplished just
that with a “Stuffed Brioche”, featuring Steak-EZE ® Redi- Steak ® Beef Philly Slices—Meat Only (20310). The dish received
high praise from the MA’s!
This is a tremendous example of presenting our product in an uncommon and tasteful way. It is also a great example
of cross-selling, as this recipe was conceived using other items Sysco stocks as well.
The recipe for the dish follows. Feel free to recreate this for your sales calls!
PREPARATION:
While frozen, hollow out brioche with a cookie cutter. Set aside the “plug”. Thaw and sauté Philly
meat. Blend with scrambled eggs, garlic powder, salt, pepper and green onion. Scoop the mixture
into the brioche, sprinkle with cheese and bake at 350°F for 10 minutes. Top with finely diced red
and green bell pepper.
Unused “plug” can be served on the side of the dish or used in a different presentation, such as a
dessert sampler.
NOTE: Raw Philly meat can be used as well, but it must be drained very well before using in the stuffing.
Peak Performers
Peak Performers Promotion for UniPro Members
FALL 2013 • DALLAS
AdvancePierre Foods is participating in a new promotion for the upcoming UniPro Purchasing Conference. It is the
Peak Performers Promotion. UniPro Foodservice picks select ProForma Marketing Partners to participate in this
promotion, giving us an opportunity to collectively grow sales with select products stocked by the UniPro members.
The incentive levels are given to the members for purchasing and promoting over and above their normal
purchases.
1. The incentive levels are:
Level
Growth Rate
Cases Sold
Members earned per case
Level 1
0%
18,550
$0.50
Level 2
5%
19,450
$1.00
Level 3
10%
20,400
$1.25
Level 4
15%
21,300
$1.50
2. The products chosen for the promotion are items we’ve determined to have significant growth opportunity
through conversion.
The PUB ® Beef Steak Burger Category
APF Codes
Description
215-940
Flamebroiled USDA Choice Angus Beef Chuck Steak Burger (40/4 oz.)
15-250
Flamebroiled Beef Steak Burger (32/5 oz.)
15-240
Flamebroiled Beef Steak Burger (40/4 oz.)
15-230
Flamebroiled Beef Steak Burger (53/3 oz.)
Fully Cooked Category
APF Codes
Description
17-510
Beef Meatballs (160 avg./1 oz.)
17-505
Beef Meatballs (320 avg./0.5 oz.)
05285-761
Homestyle Beef Meatloaf Slice (75/3.2 oz.)
24-201
SmartServe ® Chicken Breast Strips, Fajita Flavor (2/5 lb. bags)
24-301
SmartServe ® Chicken Breast Strips, Garlic Flavor (2/5 lb. bags)
Raw Breaded Beef Category
APF Codes
Description
4521
The NATURAL Country Fried Steak (whole muscle, 20/8 oz.)
T-53
Texas Style Country Fried Steak (whole muscle, 30/5.33 oz.)
T-54
Texas Style Country Fried Steak (whole muscle, 40/4 oz.)
2931
Western Style Chopped Country Fried Steak (chop/form, 30/5.33 oz.)
22931
Texas Style Chopped Country Fried Steak (chop/form, 30/5.33 oz.)
2831
Western Style Beef Pattie (chop/form w/soy, 30/5.33 oz.)
UniPro will be sending this information out to the membership. Their sales people (RVPs & RSDs) will contact the members to generate
interest and encourage them to complete commitment forms to purchase these products as well as use the incentive money to promote
the products.
Our job is to contact the members also to generate interest in purchasing our products and encourage them to use this promotion as a
tool to convert any stocked competitors that produce similar products. We will send each of you additional data to aid in this. If there are
any other competitive products you find stocked that this list does not cover, you have the flexibility to create custom local promotions to
aid in a conversion.
We will contact you and your zone directors and send out additional information customized specifically for your UniPro distributors.
The promotion runs from October 20, 2013, to November 16, 2013. Please act on this as soon as you get the information. The quicker you
see your customers on this promotion, the sooner you can grow your business!
Certified Angus Beef ® Conference Update
AdvancePierre Foods recently attended the 2013 Certified Angus Beef ® brand Annual Conference in Desert Springs, CA.
Certified Angus Beef LLC presented the “Bull Award” at the conference, recognizing APF for the sixth time as the top sales
volume value-added processor of Certified Angus Beef ® brand products. Rhobb Walter, Pat Penderghast, Michael Terry, Lou
Tulley and Pam Godlove enjoyed the opportunity to visit with contacts from all of the Certified Angus Beef ® brand licensed
distributors at the AdvancePierre Foods booth during the conference’s Taste Drive. Attendees were introduced to our new
20% marinated Certified Angus Beef ® brand Philly Steak products. Conference leads will be forwarded to the appropriate
AdvancePierre Foods sales representative within the next few days.
Don’t forget to promote the new 20% marinated Certified Angus Beef ® Brand Steak-EZE ® Philly Steaks that were featured in last week’s
Weekly Wrap-up as well as our current rebate offer featuring Certified Angus Beef ® Brand Fully Cooked Hickory Smoked Whole Beef Brisket,
Unsliced (APF Code 19413). Please note: Certified Angus Beef ® brand products are available only through licensed distributors.
334-288-3111 - office
334-318-5220 - cell
334-288-5268 - fax
[email protected]
Alaska
FOOD SERVICES OF AMERICA ANCHORAGE
10420 Olive Ln
Anchorage, AK 99515-2619
CAB Contact(s):
Wendy Bronson
907-267-1713 - office
907-306-1950 - cell
907-267-1697 - fax
[email protected]
SYSCO FOOD SERVICES OF
ALASKA
PO Box 221929
Anchorage, AK 99522-1929
CAB Contact(s):
Joe Roche
907-565-5567 - office
907-565-4024
- fax
[email protected]
Arizona
US FOODS - PHOENIX
4650 W Buckeye Rd
Phoenix, AZ 85043-4907
CAB Contact(s):
Brent Olsen
602-352-2294 - office
602-352-2272 - fax
[email protected]
California
PERFORMANCE FOODSERVICE
LITTLE ROCK
4901 Asher Ave
Little Rock, AR 72204-7968
DEL MONTE MEAT - SAN
FRANCISCO
200 Napoleon St
San Francisco, CA 94124-1017
CAB Contact(s):
Darin Boyd
CAB Contact(s):
Vincent Licata
501-255-2289 - office
501-565-8821 - fax
[email protected]
California
DEL MONTE MEAT - MONTEREY
PO Box 489
Marina, CA 93933-0489
CAB Contact(s):
Angie Porter
415-648-4049 - office
408-590-4315 - cell
[email protected]
DEL MONTE MEAT - NAPA
165 Klamath Ct
American Canyon, CA 94503-9700
CAB Contact(s):
Brian Meier
415-648-4049 - office
[email protected]
415-648-4049 - office
415-648-4140 - fax
[email protected]
FACCIOLA MEAT COMPANY
PO Box 14160
Fremont, CA 94539-1360
CAB Contact(s):
Pat Ansboury
510-438-8600 - office
503-519-2983 - cell
510-498-1909 - fax
[email protected]
NEWPORT MEAT COMPANY
16691 Hale Ave
Irvine, CA 92606-5025
CAB Contact(s):
Tim Hussman
949-474-4040 ext. 222 - office
949-833-7813 - fax
[email protected]
Mike Drury
DEL MONTE MEAT - OAKLAND
401 Jackson St
Oakland, CA 94607-4329
CAB Contact(s):
Brian Meier
415-648-4049 - office
[email protected]
DEL MONTE MEAT - SACRAMENTO
4051 Seaport Blvd
West Sacramento, CA 95691-3416
CAB Contact(s):
Brian Meier
949-399-4283 - office
949-833-7813 - fax
[email protected]
New Product Announcement 2504-20
CAB Contact(s):
Dan Self
Arkansas
CERTIFIED ANGUS BEEF® BRAND STEAK-EZE®
TRADITIONAL SIRLOIN FLAT PHILLY STEAK MARINATED
As of September 17, 2013
US FOODS - MONTGOMERY
PO Box 117
Montgomery, AL 36101-0117
CERTIFIED ANGUS BEEF ® BRAND STEAK-EZE ® BREAKAWAY ®
MARINATED SIRLOIN PHILLY STEAK
Licensed Foodservice Distributor List
Alabama
New Product Improvement 1741-001
For reference, click images below to download materials again:
®
Upgrade Your Business!
High Quality
The Certified Angus Beef ® brand is the world’s
first and most successful Angus brand.
Ten uncompromising standards set the brand
apart and exceed the qualifications of USDA Prime,
Choice and Select. The result? Unparalleled flavor,
tenderness and juiciness in each and every bite.
Increased Profits
®
SYSCO CENTRAL CALIFORNIA,
INC.
PO Box 729
Modesto, CA 95353-0729
• Consistent food and labor costs
• Portion-controlled to eliminate waste
• Brand recognition and guaranteed quality
ensure a higher menu price.
Convenience
• Value-added products offer reduced labor
and preparation time and lower the risk of
cross contamination.
Earn Up To $100
Certified Angus Beef ® Brand Fully Cooked
Hickory Smoked Whole Beef Brisket, Unsliced
CAB Contact(s):
Randy Rowe
415-648-4049 - office
[email protected]
New Formulation
List of Licensed CAB ® Foodservice
Distributors
CAB ® Brand Steak-EZE BreakAway ® Marinated
Sirloin Philly Steak NPA (RPI #67541)
Upgrade Your Profits!
Brisket Dinner
$8.95 Menu Price
Certified Angus Beef ® Brand
Fully Cooked Hickory Smoked
Whole Beef Brisket, Unsliced (4 oz.)
Barbecue Sauce
Baked Beans
Cole Slaw
Dinner Roll
Total Food Cost
Gross Profit Per Serving
209-527-7700 - office
559-240-4219 - cell
209-491-7217 - fax
[email protected]
Gross Profit Per Case (64 servings)
*$1.90
$0.13
$0.29
$0.22
$0.14
$2.68
$6.27
$401.28
All product costs are estimates. *Portion cost includes distributor markup which may vary.
CAB ® Brand Steak-EZE Traditional Sirloin
Flat Philly Steak Marinated NPA
(RPI #67535)
CAB ® Brand Hickory Smoked
Whole Beef Brisket Rebate
If you have any questions about Certified Angus Beef ® brand products, please contact Rhobb Walter (832.541.0927)
or Pam Godlove (703.798.6248).