Community Report

Community Report
2011/2012
Message from the President
August 2012
Dear Flames Foundation for Life Supporters,
The Calgary Flames are proud to call this city home, to play in the C of Red and to have the best fans in the National Hockey League. We are also proud to be
a part of this tremendous community and the commitments you have helped us make. On behalf of our entire organization we want to thank you for making
this possible through the charitable arm of our hockey club; the Flames Foundation for Life.
Over 30 years ago Calgary welcomed the Flames as their NHL team. Over this time and since the beginning, the Flames ownership group ensured giving
back and improving the lives of Southern Albertans remained among the highest of priorities.
The 2011-12 hockey season was accompanied with on-ice accomplishments that resulted in many Calgary Flames players achieving career milestones. The
Flames Foundation for Life also experienced milestones in its fundraising efforts; the Flames Ambassador’s Celebrity Poker Tournament raised a recordbreaking $500,000 for the Flames Foundation for Life; the Calgary Flames Better Halves created and sold a cookbook with Flames families’ recipes during
the holiday season; and the Flames Celebrity Charity Golf Classic expanded to two golf courses for the first time in September 2011.
The growth and milestones the Flames Foundation for Life experienced this season is a direct result of your contributions. Whether you purchase raffle
tickets at our games, sponsor our fundraisers, are a donor, a volunteer or a participant—we thank you. We do believe that every game matters, we believe
every dollar makes a difference and we believe every person makes an impact.
Please accept our heartfelt gratitude for the contributions you have helped us make to the community through your support of the Flames Foundation for
Life. Take the time to review our 2011-12 annual report for proof the impact every person can help to make.
Sincerely,
Ken M. King
President and CEO
Calgary Flames Hockey Club
Board of
Directors
2011/2012
Jeff
McCaig
Chairman
Ken
King
John
Bean
Alvin
Libin
Bill
Creighton
George
Brookman
George
Marlatte
Jim
Bagshaw
Jim
Peplinski
Lyle
Edwards
Investing in our Community
Since its creation in 1983, the Flames Foundation for Life has served as the charitable arm of
the Calgary Flames Hockey Club, offering much-needed funding to varied and far-reaching
charities. Continuously evolving over its years in operation, the Flames Foundation now
provides millions of dollars in contributions to these key pillars: amateur and grassroots
sports, health, medical research and education. In keeping with the original mandate of the
ownership group, the Flames Foundation for Life strives to bring positive change to the lives
of thousands of southern Albertans.
Ronald McDonald House is a compassionate and affordable home away from home for outof-town families whose children are receiving treatment at the Alberta Children’s Hospital. A
$750,000 donation to the development of this oasis for families in need was made through
the collaborative work of the Flames Foundation for Life and Rotary Clubs of Calgary.
Health and Medical Research
The Flames Foundation for Life partnered with
RONA to invest over $60,000 to modernize and
substantially upgrade the Whitehorn Community
Association Outdoor Rink.
Raise the Bar Campaign
The Flames Foundation for Life has partnered with Cardel
Place and Mount Royal University to launch a multi-year
community-based, action research project to increase
physical activity among children, youth and families in
north-central Calgary. The Raise the Bar campaign will
establish baseline fitness levels within children and youth,
help Cardel Place develop and deliver new programs and
services to increase young peoples’ physical activity
levels and measure the improvement over the next decade.
‘NSTEP
The Flames Foundation recently made a donation to the
‘NSTEP program which encourages activity and nutrition
through school visits. ‘NSTEP runs physical education
programs and delivers “snack attacks”—lunches to
schools full of healthy food. The Foundation continues
to look for new ways to activate this partnership and
elevate exposure.
Rotary/Flames House
The Rotary/Flames House offers care and aid for terminally
ill children and their families in a compassionate, homelike environment. The two-storey, 11-bedroom facility is
Alberta’s first free-standing pediatric hospice and sits
across from the Alberta Children’s Hospital. Through a
special partnership between the Flames Foundation for
Life and Rotary Clubs of Calgary, $2.5 million was directed
to the construction of the House to provide comfort for
families facing a difficult time.
Rotary/Flames Park at Ronald McDonald House
Nestled beside the Ronald McDonald House, the Rotary/
Flames Park is a two-acre outdoor recreational space. The
Amateur and Grassroots Sports
RONA/Flames Foundation Renovation Projects
Flames Community Arenas
The Calgary Flames are committed to sharing the game
of hockey with those of all ages. Last season the Flames
made a $1 million donation to Calgary Centennial Arenas
to upgrade one of Calgary’s most utilized arenas.
Refrigerated Ice Rinks
The Foundation donated $300,000 towards the
construction of state-of-the-art refrigerated ice rinks
for the Calgary community of Cranston and the town of
Ponoka. These outdoor community rinks allow for a longer
skating season—from early fall to late spring—making the
ice accessible for hundreds of residents.
Flames EvenStrength Program
Since its inception in 1998, the Flames EvenStrength
Program has donated over $1 million toward alleviating the cost of playing hockey for more
than 2,500 children in Calgary. Through Hockey Calgary, youth can apply for assistance in
funding from the Flames Foundation for Life each year.
Post-Secondary Hockey
The Flames Foundation for Life supports hockey at all
ages including post-secondary hockey organizations.
Recipients of financial assistance include the University
of Calgary Dinos, the SAIT Trojans and Mount Royal
University Cougars Hockey Teams.
Junior Hockey
Continuing from this commitment, both the Calgary Mustangs Junior Hockey Club and the
Calgary Canucks Junior ‘A’ Hockey Club of the Alberta Junior Hockey League are recipients
of Foundation funding, helping to support the game in the province we live in.
Aimed at creating a new world standard of health for Southern Albertans, REACH! is a
joint partnership between the University of Calgary, Alberta Health Services, the Calgary
Health Trust and philanthropic leaders such as the Flames and Rotary Clubs of Calgary.
The partnership raised $312 million. Health initiatives and state-of-the-art medical facilities
across Calgary which received funding from the REACH! partnership are highlighted below.
Public Health and Wellness – CORE Connections
Preventing adolescent depression and substance abuse and helping students feel safe and
valued at school is the goal of Core Connections, a three-year intervention project currently
running in 30 schools. Facilitators work with schools to promote mental health and teach life
skills such as how to deal with conflict, difficult emotions and other stressors. The Flames
Foundation for Life/Rotary donation allowed the program to get started and sparked other
donations and grants making it possible for a seven-year program.
Markin Institute for Public Health
The Markin Institute for Public Health focuses on preventing disease by promoting health
and wellness in the population and conducting research in various disciplines including
medicine, kinesiology and urban design. Studies are conducted in schools, workplaces and
neighbourhoods.
Libin Cardiovascular Institute of Alberta
The Libin Cardiovascular Institute, established in 2004,
is a ‘virtual institute’ that coordinates and integrates all
cardiovascular services in Southern Alberta; this includes
educating and training future health care professionals,
promoting cardiovascular health and disease prevention, providing treatment and increasing
access to cardiac services, and conducting research. The Institute serves over 1.6 million
people in Southern Alberta, Saskatchewan and Eastern British Columbia.
Rebecca Hotchkiss International Brain Frontiers Scholar Exchange Program
The Scholar Exchange Program will allow the Hotchkiss Brain Institute (HBI) to achieve its
mission of excellence in neuroscience research, education and improved neurological and
mental health here in Canada and beyond. Leaders in neuroscience from around the world
will visit HBI for extended, intensive research residencies. In addition, HBI faculty, fellows
and students will be able to travel to other parts of the world to exchange ideas, collaborate
and learn from leading neuroscientists. The Scholar Exchange Program is unique and will
enhance the reputation and impact of the HBI and the important work being done. The
Foundation has donated $600,000 over four years to this program.
Alberta Bone and Joint Institute – Tissue Engineering Lab
The Alberta Bone and Joint Institute, founded by J.R. McCraig in 2004,
is a nonprofit umbrella organization for bone and joint health care,
research and education in Alberta. Funds from the REACH! partnership
were directed to the Tissue Engineering Lab and the purchase of
equipment. Research on repairing damaged cartilage and ligaments
is the focus of the lab. A key piece of equipment purchased for the
labs enables researchers to perform ongoing experiments on cells to
determine how they respond to compression and how best to push
stem cells towards damaged tissues. These experiments bring science
closer to engineering tissues to implant and repair damaged cartilage and ligaments using
stem cells which offer the best chance at treating joint injuries.
Project NeuroArm
• Cardiovascular Health Awareness and Management Program
• Canadian Hypertension Education Program
• A CIHR supported study assessing hypertension occurrence, management and outcomes
in Canada
• World Health Organization meeting on sodium reduction
• National Cardiovascular Outcomes Workshop
NeuroArm is a surgical robot with the precision and dexterity of a
surgeon’s hand. A combination of space robotics and advanced
imaging technology, NeuroArm is the first of its kind. The robot performs
technically challenging surgical procedures in parts of the brain a
surgeon’s hands cannot go, all with minimal invasion on surrounding
brain tissue. Made of non-ferromagnetic materials allows it to be used
in conjunction with MRI technology, meaning images of the brain
can be taken throughout a procedure without interrupting the flow of
surgery. Officially unveiled to the world on April 13, 2007 following years
of research, design and engineering, NeuroArm has helped over 1200 patients, 17 of these
last year. Research continues in new areas and development of NeuroArm II is underway.
Hotchkiss Brain Institute – Spinal Cord and Nerve Regeneration Project
Southern Alberta Institute of Urology
The goal of the Hotchkiss Brain Institute, which was launched in October 2004, is to
translate research in neuroscience and mental health into innovative health care solutions.
Research focuses on the brain, spinal cord and peripheral nerves and looks at both healthy
and diseased tissue. Discoveries are applied towards preventing, detecting and treating
neurological and mental health issues including multiple sclerosis, stroke and psychosis. The
Rotary/Flames Laboratory for Spinal Cord Research within the Hotchkiss Brain Institute is the
site of the Spinal Cord and Nerve Regeneration Project.
Each year in the province of Alberta 2,400 men are diagnosed with prostate cancer and
the disease claims more than 400 lives. Early detection and treatment are critical to
successfully fighting this disease. Opened in April 2010, the Southern Alberta Institute of
Urology is a 40,000 square foot one-of-a-kind facility that has treated more than 43,000
patients to date. The Institute is the only medical structure built entirely through philanthropy
and within its walls are offices for 14 Urologists and the Prostate Cancer Centre. The centre
runs the Prostate Cancer Rapid Access Clinic which has reduced the time it takes to reach
a diagnosis from 95 days to 8.5 days; a huge impact in the fight to save lives.
The following projects were supported by the Rotary/Flames donation:
Investing in our Community
Education
Harley Hotchkiss Scholarships
To recognize academic and athletic excellence, the
Flames Foundation introduced the Harley Hotchkiss
Scholarships in 2009. Honouring long-time former Calgary
Flames owner Harley Hotchkiss, the scholarships are
awarded to well-rounded students excelling both in the
classroom and the hockey arena while demonstrating
leadership to their respective teams. The University
of Calgary, SAIT and Mount Royal University will each continue to receive three $1,500
scholarships per year to acknowledge the hard work and dedication of student athletes.
George Pelawa/Calgary Flames Foundation Educational Fund
George Pelawa was drafted in the first round, 16th overall,
by the Calgary Flames in the 1986 NHL Entry Draft.
Tragically, this bright Flames prospect was killed in an
automobile accident just months after the draft. The
Flames chose to honour his accomplishments and his
memory by offering a scholarship to Bemidji High School
students in his name. In 2010, the Flames renewed their
pledge to contribute $15,000 to the scholarship fund over
the next three years.
Kinnear Centre for Creativity and Innovation
The Kinnear Centre opened in the summer of 2010,
providing thousands of artists and leaders with a stateof-the-art centre in which to collaborate, create and
innovate. One of the rooms was named the Calgary
Flames Foundation Room, in recognition of a $300,000
donation by the Flames Foundation for Life
Additional Donations through the Flames Foundation for Life 50-50 Raffle
Hockey Fights Cancer
The Calgary Flames have long been proud to support the
National Hockey League’s initiative to raise money and
awareness in the fight against cancer, both locally and
nationally. Proceeds from the 50/50 draw at this year’s
Hockey Fights Cancer game were over $30,000 with
additional funds raised through the sale of Hockey Fights
Cancer merchandise. The Flames Foundation also directed
a $10,000 charitable grant from the NHL to the Kids
Cancer Care Foundation of Alberta to help in their important mission of offering hope and
support to families facing childhood cancer.
Calgary Food Bank
The Calgary Food Bank gathers and distributes quality
emergency food to individual Calgarians and the agencies
that serve them. In December 2011, the Flames Foundation
for Life donated $21,953 to the Calgary Food Bank.
CFCF–Military Families Fund
The Military Families Fund (MFF) was first established in
2007 as an organization to quickly respond to unique,
unforeseen, and often immediate needs of military
members and their families. The Flames Foundation for
Life raffle raised over $24,000 on the Flames Military
Night in December 2011.
United Way of Calgary and Area
The United Way gives individuals and families the
opportunity to reach their potential and improve their
quality of life. This season, through the Flames Foundation
for Life raffle, more than $32,000 went to the United Way
in support of their programs and initiatives.
H.E.R.O.S.—Hockey Education Reaching Out Society
H.E.R.O.S. works with kids across Canada to make hockey
more accessible through community programming,
teaching hockey skills and the game, along with positive lifestyle instructions. Through the
Flames Foundation for Life raffle on TELUS Night, over $32,000 was donated.
Fundraising Initiatives
Calgary Flames Celebrity Charity Golf Classic
50/50 Draws
Before the Calgary Flames hit the ice, the entire team, alumni, management, owners and
hockey personel hit the greens with sponsors and fans for a day of golf. Last year’s Charity
Golf Classic marked the 31st anniversary of the signature event. The tournament took place
at two golf courses with players meeting back at the Scotiabank Saddledome. In 2011, the
Calgary Flames Celebrity Charity Golf Classic raised $340,000 for the Flames Foundation for
Life, with funds raised to date totalling more than $4 million.
The 50/50 tickets that fans can purchase at every Flames home game have gone digital and
a running total is displayed on the Energy Board throughout the game. Through the ongoing
and inspiring contributions from fans, the 50/50 program has raised over $6 million for
southern Alberta charities since 2001.
Danone SuperSkills Competition
The Calgary Flames annual skills competition supports both minor hockey programming and
two charities. All proceeds are directed to the the Flames Foundation for Life and the NHLPA
Goals & Dreams Fund. Over the past five years, the Danone SuperSkills Competition has
raised over $370,000 in support of both charities.
Newalta’s Big League Experience
For the past four years, representatives and sponsors from participating companies have
teamed up for a friendly game of hockey against Calgary Flames alumni. Since its inception
in 2008, the Big League Experience has raised over $400,000 in support of the Flames
Foundation for Life, with $150,00 this season.
Fundraising Partners
Calgary Flames Ambassadors
The Calgary Flames Ambassadors are a dedicated group of volunteers comprised of
prominent local business and community leaders with the common goal of supporting and
promoting the Flames. The Calgary Flames Ambassadors are responsible for two key events
every season and many community endeavours. Through their efforts, the Calgary Flames
Ambassadors have raised millions for the Flames Foundation for Life.
The Calgary Flames Ambassadors’ Celebrity Poker Tournament
Every year the entire Calgary Flames team and coaching staff, along with alumni and local
celebrities, come together to lay their cards on the table for the Flames Foundation for Life.
The 2012 Celebrity Poker Tournament raised a record-breaking total of $550,000 for the
Flames Foundation for Life, bringing the total raised over seven years in excess of
$2.5 million.
The Flames Ambassadors’ Celebrity Roast
The eighth annual Celebrity Roast paid homage to Craig Conroy. This fun-filled event included
stories, photos and footage from this Calgary Flames alumnus’s past, as well as dinner
and auction items. The generous spirit of attendees and sponsors was evident in the more
than $130,000 raised by the event. All proceeds were directed towards the Missing Children
Society of Canada and the Flames Foundation for Life.
Calgary Flames Ambassadors:
Dave Appleby
Sharon Bartley
Gwen Becker
Dave Blackman
Dax Brewster
Michael Broadhurst
Bill Brown
Katie Clayton
Kelly Dinning
Lyle Edwards
Shawna Ellis
Paul Faverin
Chris Fiest
Dan Forigo
Sean Fraser
Jim Freeman
Kevin Gregor
Tim Hamilton
Steve Horvath
Don Jakul
David Johnston
Wolfgang Juchem
Ivan Juul-Hansen
Allan Karpyshyn
Paul Kelly
Ron King
Shane King
Rob Kinnon
Hansine Kostelecky
Jennifer Kozan
Sean Krassman
Scott Laird
Bob Libin
Bob Lockhart
Dave Lush
Steve Major
Ken McCowan
Phil Mitchell
Terry Moore
Greg Peterson
Darcy Seitz
Tyler Shandro
Deep Shergill
Howard Silver
Gillian Sinclair
Tony Smith
Ian Squires
Gord Sterchi
Jamie Tiessen
Andrew Trifaux
Kris Vaugeois
Sharon West
Len T. Wong
David Zaleschuk
Calgary Flames Better Halves
Community Incentives
Calgary Flames Better Halves Cookbook
The Calgary Flames players’ wives and girlfriends have also embraced the team’s
commitment to the community by initiating new events and programs and participating in
annual fundraisers each season.
The first annual “Ice to Ovens: Recipes from the Kitchens of the Calgary Flames” cookbook
contained all of the best recipes straight from the homes of Calgary Flames players,
coaches, alumni and their Better Halves.
The Ultimate Ladies Night Out presented by Scotiabank
Ronald McDonald House Cooking Nights
The fifth annual Ultimate Ladies Night Out event raised over $80,000 for the Flames
Foundation for Life. The Better Halves walked the runway in fashions from CrossIron Mills
retailers and assembled baskets of their families’ favourite things for a silent auction.
Flames Better Halves and families visit the Ronald McDonald House every season to cook
dinner for the residing families. The Ronald McDonald House is a home away from home for
out of town families receiving treatment at the Alberta Children’s Hospital.
Player Initiatives
While all members of the Calgary Flames participate in Flames Foundation for Life events
and initiatives throughout the year, some have taken on additional responsibilities. These
programs and initiatives are a result of the deep, personal commitment of individual players
to their communities and causes they cherish.
The Flames Foundation for Life matches each player’s financial commitment up to $25,000.
This year the total donated through the matching program with the Flames Foundation for
Life was over $80,000.
Jay Bouwmeester
has aligned with the
H.E.R.O.S. (Hockey Education
Reaching Out Society)
program for the second
season. Bouwmeester
donates tickets to program
participants and visits events with program youth.
Mark Giordano
Matt Stajan
is a spokesperson for the
Alberta Children’s Hospital.
The Flames forward donated
a set of season tickets
for each home game last
season to youth receiving
care at the hospital and participates in the hospital’s fundraising activities and events.
Curtis Glencross
continues his commitment to Special Olympics Calgary by making
appearances at their athlete programs. Glencross also spearheaded the Glencross
Invitational Charity Roughstock Event in benefit of the Ronald McDonald House in Red Deer
which will take place this August 2012.
Lee Stempniak
is one of the faces of
the Flames and Calgary
Educational Partnership
Foundation’s Reading . . .
Give it a Shot! program.
Stempniak visited schools
this past season to
reinforce the positive
effects of literacy.
is a spokesman for Habitat
for Humanity and appears in
many of the organizations
communication materials.
He and his wife Lauren
are chair members of the
Habitat for Humanity 5-for-5
initiative which raises funds
for the construction of five homes in five different countries. Giordano donated $25,000
to this initiative last year. Giordano is also one of the faces of the Flames and Calgary
Educational Partnership Foundation’s Reading . . . Give it a Shot! program.
commited to donating $10 to the Children’s Cottage Society for every
save he made during the 2011-12 regular season totaling over $18,000 this season. The
Flames goaltender has donated over $55,000 to the Rainbow Society of Alberta in the last
three seasons.
Cory Sarich
Alex Tanguay
is the Honourary Chair of the Country Hills Classic, presented by the Mavericks
Chuckwagon Society, which raises funds for the Flames Foundation for Life and Children’s
Link Society. This year’s event raised over $225,000 for children’s charities.
Mikael Backlund has partnered with both the Kids Cancer Care Foundation of Alberta and
the Sunshine Foundation of Alberta. As part of this partnership, Backlund donated $100 per
goal during the regular season to the Sunshine Foundation of Canada and $100 per assist
during the regular season to the Kids Cancer Care Foundation of Alberta. Backlund also
donated tickets to both organizations for program youth to attend a Flames game and meet
him after.
Jarome Iginla
continues to support KidSport Calgary and KidSport Canada, donating
$2,000 for every goal he scores during the regular season. The Flames captain has raised
over $550,000 for the organization.
Miikka Kiprusoff
partnered with the
Canadian Cancer Society
directed to stomach cancer
research for the second
season. Tanguay donates
$200 per assist during
the regular season, or
a minimum donation of
$10,000, to the national cancer organization’s Alberta/NWT division. Last season, Tanguay
donated $10,000. The amount was also matched by KPMG, bringing the total donation to
$30,000.
Community Programs
The Calgary Flames’ support for the community reaches beyond a financial commitment,
putting the promise to improve the lives of Southern Albertan’s into action. Through strong
and continuously growing programs, the Flames positively impact the lives of thousands.
Coaching Day in Alberta Powered by NSD
Wheelchair Hockey at the Alberta Children’s Hospital
Every year the Calgary Flames go to Gordon Townsend School in the Alberta Children’s
Hospital for a game of wheelchair floor hockey. Flames players sign autographs afterwards.
Coaches from around the province have the opportunity to learn from the best of the best at
Coaching Day in Alberta. This special clinic is an initiative that invites coaches and hockey
administrators from across Alberta to attend a seminar on a wide range of coaching topics
including skill development and off-ice training.
Alberta Children’s Hospital Christmas Visit
Each December Calgary Flames players visit the Alberta Children’s Hospital to make crafts
with youth and deliver gifts.
Reading . . . Give It A Shot!
Every season Flames players visit grade four, five and six students as part of the Reading . . .
Give It a Shot! program. This Calgary Educational Partnership Foundation and Calgary Flames
reading incentive program encourages students to read by combining player visits with a
bookmark reward system. With the results of the program improving every year, a reported
96 per cent of these students have an improved motivation to read.
Community Programs
Pumpkin Carving at the Ronald McDonald House
In late October, Calgary Flames players and their Better Halves made their annual Halloween
visit to the Ronald McDonald House to carve pumpkins with the children.
Pond Hockey by ENMAX
For over a decade the Calgary Flames have teamed up with ENMAX Energy and Calgary
Hockey Development to match minor hockey players with their NHL heroes. Evenings of Pond
Hockey by ENMAX took place on outdoor community rinks in January and February with
Flames players and members of Calgary minor hockey teams.
Flames and NHLOA Zebras Care
The National Hockey League Officials Association (NHLOA) in partnership with the Calgary
Flames, KidSport Calgary and Hockey Calgary work together each season to present the
Zebras Care Program. This is an opportunity for underprivileged young athletes to see
behind-the-scenes action before the puck drops at a Flames home game. The lucky program
candidates are given tickets to the game, a Flames jersey and a special gift. They are also
invited to meet NHL Officials and are able to ask them all of their hockey questions.
Alumni Initiatives & Community Involvement
Calgary Flames Alumni are active representatives of
the organization throughout the year. Attending various
events, fundraisers and tournaments, the Alumni are
visible community supporters and representatives of the
organization.
The Alumni organize initiatives and fundraisers as well
as support those run by the Calgary Flames. This past
season the Alumni were busy attending events together
with the Flames. Events include some of the following:
•
•
•
•
•
Okanagan Hockey School
Wild Rose Hockey Challenge
Calgary Flames Celebrity Charity Golf Classic
Coaching Day in Alberta
Calgary Flames Ambassadors’ Celebrity
Poker Tournament
• Calgary Economic Development–Hockey Day in
Canada event
• BT Classic
These events are only a few that the Alumni support
alongside the Flames.
The Alumni also host the Alumni Masters Golf Tournament
each year raising over two million dollars for the Impact
Society since its inception in 1994. On May 31, 2012
Flames Alumni held the Alumni Masters at Heritage Pointe
Golf Course, raising over $120,000 for the Impact Society.
This tournament sees over 50 NHL stars and alumni
as well as other celebrities and is one of the most
anticipated tournaments of the year.
The Flames Alumni are predominant faces in Calgary’s
communities. The Flames organization proudly has the
largest group of supporting alumni. Thanks to their hard
work throughout the year, they have helped the Flames
Foundation for Life raise funds for deserving Albertans.
Calgary Flames Minor Hockey Programs
The Flames continuously work to support programs that develop grassroots hockey in
southern Alberta. In addition to important community initiatives, the Calgary Flames are
proud to bring minor hockey to the C of Red through great in-game programs.
Calgary Flames Hockey School
Calgary Co-op Kids Club Olympia Rider
Each Calgary Flames regular season home game features a Calgary Co-op Kids Club Olympia
Rider. Riders receive two tickets to the game and will ride along on the Calgary Co-op Olympia
machine as it floods the ice after the pre-game warm-up skate.
The Calgary Flames Hockey School, presented by Okanagan Hockey Schools, provides an
opportunity for children age 5 to 17 to hone their hockey skills over the summer months.
The school focuses on both off-ice and on-ice skill development, while featuring visits from
Calgary Flames players, coaches, alumni and Calgary Hitmen players.
Scotiabank Skater
At every Calgary Flames regular season home game, one lucky young athlete surges off the
bench to lead the entire Flames team onto the ice. This is an opportunity for Calgary minor
hockey skaters aged 8 to 11 to skate with their hockey heroes just before the puck drops.
Calgary Sun/Shaganappi Chev Minor Hockey Relay
Minor hockey players have the opportunity to show off their hockey skills and speed in front
of the Scotiabank Saddledome crowd through the Calgary Sun/Shaganappi Chev Minor
Hockey Relay during select intermissions throughout the regular season.
Calgary Flames Minor Hockey Programs
Calgary Sun Meet Your Favourite Flame
For many kids in Calgary, the chance to meet their favourite Calgary Flame player is a dream
come true. Youth under the age of 18 are able to enter this contest through the Calgary Sun
website by explaining why a player is their favourite Flame. The selected winners meet the
player after a Flames home game, receive tickets to the game and get an autographed photo.
Adopt-A-Team
The Calgary Flames proudly partner with local businesses and individuals to bring minor
hockey players to Flames games and aid in their efforts to raise funds and thank their
volunteers. Over the years, thousands of teams have benefitted from the Adopt-A-Team
program, which has provided more than $100,000 tickets and raised over $1 million for teams.
and organizations across southern Alberta.
Calgary Hitmen Community Initiatives
Petro-Canada Teddy Bear Toss
Wendy’s/Hockey Calgary Novice Development Day
When the Calgary Hitmen scored their first goal during the 17th annual Petro-Canada Teddy
Bear Toss, 25,303 bears rained down on the ice. The bears were then distributed to over 50
different organizations over the holiday season.
The Calgary Hitmen continue to support grassroots hockey in the city through the
partnership with Hockey Calgary and Wendy’s Restaurants. Novice team members gain
valuable tips from Hitmen players attending their practices and their coaches attend a
coaching seminar. All novice teams sport Hitmen jerseys with a Wendy’s shoulder patch.
Finally, all novice players and their coaches attend a Hitmen game as part of Wendy’s/
Hockey Calgary Novice Development Day.
Movember
Movember is a worldwide campaign created in Australia in 2003. Participants start clean
shaven and grow a moustache for the entire month to raise awareness and funds in the
fight against prostate cancer. The Calgary Hitmen Hockey Club, Canada Safeway Limited
and Movember Canada joined in partnership for an in-game promotion to raise awareness
of prostate cancer and to provide funding support for prostate cancer awareness, early
detection and treatment.
Salute to the Military
The Calgary Hitmen game scheduled on November 11, 2011 offered a special salute to the
military—past and present. It also allowed us to invite members of the Calgary Police Service
as well as Calgary Fire and EMS. The Remembrance Day game featured a traditional
pre-game program utilizing the Energy Board for a full video presentation followed by
a two-minute silence with veterans and current uniformed personnel on the ice for the
formal program.
Front of the Class
The Calgary Hitmen and TELUS have established a partnership with the Calgary Board of
Education and the Calgary Separate School District to implement a program to recognize the
outstanding work and dedication of Calgary Elementary teachers. Students, parents and
school administrators nominate teachers from their schools who are making a significant
contribution to the development and education of our children.
Calgary Hitmen Community Initiatives
Hockey Mums Fight Breast Cancer
The Calgary Hitmen, together with TELUS and the Canadian Breast Cancer Foundation, joined
forces to create a future without breast cancer. The TELUS “Hockey Mums Fight Breast
Cancer” promotion ran during October 2011 and attempted to raise awareness and funds
for breast cancer research, early detection and education and awareness programs. This
season, the Hitmen wore pink jerseys and pink helmets for the game on October 29.
Faith and Family Night
Faith and Family Night, sponsored by Shine FM, was an inspiring night of hockey, groups,
families and faith on January 20, 2012. There was a post-game skate with Christian music
for the 52 church groups that were in attendance. For the churches, it was an opportunity
for outreach with discounted tickets to a family-friendly evening of music and sports with a
Christian theme.
Getzlaf’s Gamers
The Calgary Hitmen Hockey Club, in partnership with TELUS and former Hitmen player and
current Anaheim Ducks NHL player, Ryan Getzlaf, have developed “Getzlaf’s Gamers”. This
program is designed to allow children that would not normally have the opportunity to
attend Hitmen games, to come to a game and watch from the TELUS suite in the Scotiabank
Saddledome. Kids Up Front manages the tickets so that children from various social agencies
and charitable organizations in Calgary and the surrounding area can attend a Hitmen game.
Shooting for the Stars
Lunar Celebration
The Calgary Hitmen partnered with Hopewell Residential Communities, Safeway, Vision 2000
and Calgary Economic Development for the Lunar Celebration game on February 24, 2012
to celebrate multiculturalism in Calgary. The objective is to educate current Hitmen fans but
also to assist the introduction of various cultures to the sport of hockey. The game featured
fortune cookies, lion and dragon dancers and post-game fireworks.
The Calgary Hitmen and CrossIron Mills partnered to “Shoot for the Stars” in an effort to raise
funds for Habitat for Humanity on November 20, 2012. A second intermission contest was
held with three contestants selected to compete in the “Shoot for the Stars” promotion. After
a series of CrossIron Mills trivia, each contestant was able to choose from a star that, when
revealed, contained a CrossIron Mills gift card value valued at $100, $250, $500 or $1,500.
The star not chosen was presented to Habitat for Humanity.
Calgary Hitmen Community Initiatives
Subway Soccer Day in Calgary
The Hitmen strive to support all young athletes, regardless of which journey they take
through sport. On December 9, 2011 the Calgary Hitmen hosted Subway Soccer Day,
where proceeds from mini soccer ball sales and the 50/50 draw went to the Fields for
Life Campaign. This program provides opportunities for kids to play soccer in Calgary and
valuable resources to improve local playing fields, benefitting the health of all individuals in
the community as well as the development of the sport.
Souper Stars/Food for Thought
Last season the Calgary Hitmen players visited local elementary schools demonstrating
the importance of physical fitness by playing a game of floor hockey against students.
After working up an appetite, the Hitmen players helped serve a healthy lunch along with
the Souper Stars staff and were also available to answer students questions, while
signing autographs.
Donations
Over 500 donations have been made to various charitable organizations by the
Calgary Hitmen.
Corporate Caring
Since its inception in 2001, the Calgary Hitmen Corporate Caring program has provided
businesses and individuals in Calgary and surrounding areas the opportunity to send more
than 100,000 tickets to charitable agencies, the Calgary Board of Education, low income and
new immigrant families and amateur sports teams.
Distress Centre Awareness Game
The Calgary Hitmen, in partnership with EllisDon and Pattison Outdoor, are supporting
ConnecTeen “one save at a time”. Proceeds from the March 11, 2012 game against the Red
Deer Rebels supported ConnecTeen programs and initiatives.
Calgary Roughnecks Community Initiatives
The Calgary Roughnecks had a successful 2011-12
season both on and off the turf. In addition to their 12–4
regular season record, the players also participated in
over 60 events around Calgary as they continue to make
their commitment to the community a top priority.
Player appearances included:
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Roughnecks Fan Fest
Canada Day Golf Tournament
Men’s Expo Tradeshow
Na’amat Canada Calgary School Supplies for Kids
Packing Day
KidSport & Rhett Warrener’s Bowlarama, KidSport
Poker Tournament
Cardel Ladycrosse Training Camp
21st Annual Bowl For Kids, Hitmen, Flames and
Flames Alumni Charity Golf Tournaments
YMCA Walk a Mile in her Shoes
McHappy Day
Loungeburger After-Parties
Classroom Lacrosse hosted by Andrew McBride in
39 different schools—totaling 59 days of lacrosse
instruction for 13,466 students
Mike Carnegie also spearheaded the Mike Carnegie
Burma Campaign, which strives to further the ongoing
efforts of Partners Relief and Development. Partners
assists those, especially children, affected by war and
now living in hide sites in Burma’s conflict zones, refugee
camps and migrant communities along the Thai-Burma
border. Through education, healthcare and sustainable
development projects, Partners Relief and Development
works to improve the lives of people in Burma who face
insurmountable odds in these regions.
Harvey the Hound
Not all Flames fans can make it to a Calgary Flames
home game in person, but not to fret because Harvey
also makes special appearances throughout Calgary
and southern Alberta all year long. Over the years,
Harvey has delighted Flames fans and kids
of all ages with his antics and continues to be one
of the most recognizable mascots in all of
professional sports.
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Below is a list of events Harvey the Hound attended
last season to bring the C of Red to southern Alberta:
• The Village of Champion, Alberta’s
Centennial Parade.
• Many Alberta Children’s Hospital visits including
their own Stampede Parade.
• PREP Program’s annual “Let’s Talk Hockey”
fundraiser held at Flames Central. This initiative
is aimed to help achieve their mission to promote
full inclusion for individuals with Down syndrome
into society.
• Harvey was invited to become the Reviewing
Dignitary with the Royal Canadian Sea Cadets –
335 Calgary. After inspecting the corps, he was
presented with the distinction of becoming an
Honorary Able Seaman.
• Participated in the 30th Annual Santa Claus
Parade in Fort Macleod, Alberta.
• Helped light up the holiday season with Mayor
Nenshi at the 25th Anniversary of the Lion’s
Festival of Lights. This light display is an annual
tradition held by the Lions Clubs of Calgary and
area within the majestic Confederation Park.
• The Festival of Trees in Red Deer, Alberta.
• Was once again invited to participate at the NHL
All-Star weekend held in Ottawa this year. While
there, Harvey performed at many of the festivities
promoting the game and many charitable
foundations. One such event was held at the
estate of our Governor General in support of the
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H.E.R.O.S. program, which through its hockey
program for at-risk youth, provides these children
with a commitment to strong social values. The
organization also provides a clear understanding
of effective life skills to help them build a solid
foundation for the future and to make healthy
life choices. Harvey and the Flames have been
supporters of this invaluable program for years.
Performed alongside hundreds of minor hockey
players in the Heroes Pond Hockey Tournament
held at Arbour lake. This event was a feature on
CBC’s Hockey Day in Canada.
Helped endorse rising music star, Candace Lacina,
in her quest to become the winner of AMP Radio’s
“Rockstar” contest held at Mount Royal University.
Was a guest at countless minor sporting events
throughout southern Alberta, supporting
tournaments and young athletes in their pursuit
of being active, working as a team and ultimately
having fun. There are no bounds to where the
Hound ends up, including Lake Bonavista,
Signal Hill, Strathmore, Springbank, Airdrie and
Black Diamond.
Attended many community and private functions
in support of various initiatives and charitable
endeavors. The Humane Society, Rotary Challenger
Park, Canadian Cancer Society are among the
organizations that benefitted from Harvey’s
presence at various events.
Our Hound helped kick off many fun runs and
walks in support of community organizations
throughout the year. The Alzheimer’s Society
of Calgary, Juvenile Diabetes Research and
various education facilities are just a few of
the beneficiaries who called on Harvey, and the
laughter and lunacy he provides, to help
enhance their events.
Candice Goudie
Executive Director, Flames Foundation for Life
t. 403-777-3689 e. [email protected]
www.calgaryflames.com/foundation