press kit report - Première Vision

10-12 February 2015
PARC D’EXPOSITIONS - PARIS NORD VILLEPINTE
PRESS KIT REPORT
Press PREMIÈRE VISION
Igor Robinet-Slansky
2e BUREAU
Marie-Laure Girardon
@ : [email protected]
T : +33 (0)1 70 38 70 30
P : +33 (0)6 42 06 31 02
@ : [email protected]
T : +33 (0)1 42 33 93 18
Press PREMIERE VISION LEATHER
Juliette Sébille
T: +33 (0)1 70 38 70 33
@: [email protected]
premierevision.com
10-12 Février 2015
PARC D’EXPOSITIONS - PARIS NORD VILLEPINTE
PRESS KIT
REPORT
CONTENTS
3 -Première
Vision Paris : An anchoring event in a
context marked by uncertainty.
6 -February
2015: An edition marked by the dynamism
and combined strength of a creative, enriched offer
from 1,793 exhibitors.
9 -Unparalleled
Fashion Information. Highly acclaimed
inspiration forums.
12 -58,443
extremely high-quality, increasingly
international visitors.
13 -Première
Vision Paris: A matchless venue to meet
and exchange ideas.
14 -Visitors
who are above all international.
16 -Diverse
and high-quality visitors, a sign of a dynamic
and positive business climate.
17 -Première
Vision Paris: events and occasions to
inspire and unite.
17 -Knitwear
Solutions: A well-attended and richly
creative 6th edition.
18 -Maison
d’Exceptions: establishes itself in the world
of luxury professionals.
19 -The
special events and highlights in February.
22 -Upcoming
Première Vision shows around the world.
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10-12 February 2015
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PREMIÈRE VISION PARIS: AN ANCHORING EVENT IN
A CONTEXT MARKED BY UNCERTAINTY.
A HARMONISED, MORE EFFECTIVE STRATEGY.
SOLID AND DYNAMIC SHOWS. INCREASINGLY
INTERNATIONAL AND HIGH-QUALITY VISITORS.
On 12 February, an overall feeling of optimism and a cautiously positive business climate
prevailed as Première Vision Paris closed its doors on its first fully integrated edition. After
three days of strong business, fruitful meetings and professional exchanges, the consensus
was unanimous: with its broad and international offer, consistent creative richness and
constant capacity for innovation and renewal, the show at the Parc des Expositions de Paris
Nord Villepinte was truly a unique and unprecedented event, earning once again the strong
support of the global fashion industry.
Exhibitors and visitors alike affirmed the vitality of this latest edition. From high quality
contacts to growing sales activities and international visibility, Première Vision Paris, through
its 6 shows, stands out as the industry’s forefront seasonal event. The show demonstrated that
it continues to be a leading event, one that, thanks to a now-harmonized strategy following the
introduction of the new brand policy focused on the Première Vision name, is more than ever
poised to meet the sector’s needs and expectations.
While exhibitors are pleased to be an integral part of this coherent and successful ensemble,
visitors also welcomed the strategic reorganization of the shows, praising in particular the
improved clarity of the offer and spaces.
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«The new image of Première Vision Paris is very effective and sends a very positive message. The
integration of the 6 shows gave the feeling of an even more vibrant edition than in previous years,»
noted the Italian weaver Mantero (Première Vision Fabrics).
For the French studio Anne Victor, an exhibitor at Première Vision Designs, the international show
of patterns and textile design, «Each part of the Première Vision Paris event influences the other.
Now there’s so much interaction, from both a creative and business point of view. The visual and
promotional harmonisation creates a better understanding of the spaces, and, in terms of trends,
the forums help link together the various shows.»
At Première Vision Leather, the recent effective integration with Première Vision was also saluted
by exhibitors. The attachment of the show to the group is perceived as beneficial, a constructive
development ushering the show into an ensemble dynamic, and permitting it to benefit from the
international aura of the brand.
In a similar vein, exhibitors at Première Vision
Manufacturing - the show of fashion manufacturing
- applauded a global event which they now feel fully
part of, and which, thanks to a stronger, more general
promotional campaign, strengthens their visibility
and business opportunities. With its integration into
Première Vision and move to the north of Hall 6 of the
show, the emphasis was also on inter-show synergies,
especially between the weavers at Première Vision
Fabrics and the fashion manufacturers who are eager
to collaborate with them.
For their part, visitors also applauded this strategic
evolution.
Founders of the French brand Renhsen, who come
regularly to Villepinte, pointed out that the new brand
policy and harmonized on-site communications
elements made «visiting the shows much more clear.
It made circulating through the shows easier, and more
efficient.»
This view was confirmed by a French designer at Première Vision Fabrics, who noted, «The Première
Vision Paris ensemble is the major industry event, and today it’s significantly more comprehensible,
with a simpler, more fluid reading of the spaces and shows.»
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And the improved efficiency is essential for visitors in search of inspiration, differentiation and
creative innovation. In total, some 58,443 visitors attended Première Vision Paris. A very highquality and unparalleled (73% international) visitorship which, after registering steady growth
over the past several years, showed a slight decline of 5% (vs. February 2014).
A decline which, however, did not affect the productivity of the professionals attending the
shows, which remain a sure bet for those who want to reach the main industry players and
major world markets.
This decrease in attendance was nonetheless largely due to a decline in Russian visitors, a
result of the economic and political instability in the country and the region, and a decline
in American attendees, whose presence was affected by the New York Fashion Week, held
simultaneously.
It was also a result of a concentration of fashion players on a worldwide scale.
The Première Vision Paris shows took place in an increasingly complex and evolving international
economic and political environment, which could have had much more serious consequences:
• A decline in the global consumption of textiles and apparel, especially in Europe.
• A slowdown in exports of luxury products towards hitherto untouched territories such
as China, but also and especially the Russian market, penalized by a 40% devaluation of
the ruble since January 2014 and the situation in Ukraine
• Increasingly concentrated apparel companies, leading to a reduced number of players
on the global fashion scene.
The event was also marked by a prestigious soirée that attracted many visitors to celebrate
the opening of the «Déboutonner la mode» exhibition at the Musée des Arts décoratifs. An
exhibition which Première Vision is sponsoring, providing a link beyond its walls to a prestigious
cultural framework.
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FEBRUARY 2015: AN EDITION MARKED BY THE DYNAMISM AND
COMBINED STRENGTH OF A CREATIVE, ENRICHED OFFER FROM
1,793 EXHIBITORS
Each season, the 6 Première Vision Paris shows meet the same high standards of selectivity,
quality and creativity in terms of offer and services. Their total integration under the aegis of
Première Vision has however made it possible to harmonise their selection processes.
At each show - including for the first time Première Vision Leather - exhibitor candidates were
rigorously selected by a committee composed of industry professionals, according to criteria of
creativity, savoir-faire, quality of service and financial reliability. The harmony of the selection
process is designed to improve the coherency of the proposed offer.
This exclusive and diversified offer positioned the latest edition in a very positive overall
dynamic, much more so than the market itself. Facing a still fragile and unstable world economy,
Première Vision Paris brought pertinent answers to meet the needs of professionals who, faced with
a global slowdown in clothing consumption, are more and more demanding in light of heightened
international competition.
With a total of 1,793 exhibitors, including 127 new exhibitors (as against 101 in February 2014),
companies’ participation levels exceeded that of February 2014 (when they totaled 1,773), and
continues to surpass that of previous years.
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THE FEBRUARY 2015 IN DETAIL BY SHOW
FEBRUARY 14
new
total
exhibitors exhibitors
Shows
FEBRUARY 15
new
returning
exhibitors exhibitors
total
exhibitors
Première Vision YARNS
5
39
3
1
39
Première Vision FABRICS
15
701
35
6
726
Knitwear Solutions
4
20
7
0
35
MAISON D'EXCEPTIONS
6
19
13
0
27
Première Vision LEATHER
22
375
20
10
351
Première Vision DESIGNS
25
198
22
4
209
Première Vision
ACCESSORIES
13
294
18
10
298
Première Vision
MANUFACTURING
11
127
9
1
108
101
1773
127
32
1793
TOTAL
Note: the lower number of exhibitors at Première Vision Manufacturing is due to the reorganisation of
the spaces, and the migration of knitters to the Knitwear Solutions platform.
Exhibitors - spinners, weavers, accessory makers, design studios, tanners, and garment
manufacturers from 50 different countries (vs. 30 in February 2014) - number among the most
creative and innovative in the world, and are tending to invest more and better in the shows:
larger exhibition surfaces, more well-developed stands, broader and more diversified offers, etc.
All of which reflects the Première Vision Paris shows’ significance and influence on the sector’s
business activity, and also their strong positioning in terms of new and creative proposals.
With 1,520 companies, the 10 leading countries exhibiting at Première Vision Paris represent 85%
of the total offer. In first place are the Italian companies, representing 752 exhibitors at the 6 shows.
THE TOP 10 EXHIBITING COUNTRIES
AT PREMIÈRE VISION PARIS
Italy 752
Portugal 57
France 235
Japan 50
Turkey 118
Germany 44
United Kingdom 117
South Korea 31
Spain 90
Morocco 26
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THE VIEW FROM THE VISITORS
For visitors eager for news and discoveries, browsing the aisles of the shows guarantees that they
will find new and unique developments, made by exhibitors who thoroughly renew their offer each
season, with specific products tailored to their diversification needs, to help them build creative,
quality collections.
A comprehensive, reliable and solid offer, expressing yet again this season its richness in terms of
innovation, creation and differentiation.
A richness recognized by the designer of the French brand Les Prairies de Paris, who admitted
«going to the show systematically two or three days in order to identify as many products as
possible from the incredible amount of proposals.» In her view, she added, «The show is always
the perfect opportunity to touch base with our usual suppliers, but also to discover new ones.»
According to the designer of the French brand les Maraisiens, the multiplicity of creative proposals
presented at Première Vision Paris is due to the leadership of Première Vision Paris itself. A leading
role that encourages exhibitors to present «all of their most creative and unique products.» He
recalled for example an «Italian weaver who confessed that he waited for Première Vision Fabrics
to show all of his innovations, whereas he presented only certain selected pieces at other European
trade shows.»
This viewpoint was confirmed by an English designer
interviewed in the inspirational Forum at Première
Vision Fabrics, who noted that «the show is a guarantee
of an offer rich in new proposals, rich in creativity, and
one of the most comprehensive offers that one can find
at a professional trade show.»
Likewise, the designers of the French accessories
brands Ursul and Le Lacet Parisien, visiting the
aisles at Première Vision Leather, emphasized the
importance of the show in terms of «finding what we
can’t find elsewhere», including, «rare, exotic leathers
and original colours.» They also underlined the
importance of the Trends Gallery at the international
show of leather and furs, which has now become «an
indispensable place to start any visit, and get our key
bearings.»
Information areas, always acclaimed by visitors
and exhibitors, were once again this season met
with unanimous support from fashion industry
professionals.
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UNPARALLELED FASHION INFORMATION
HIGHLY ACCLAIMED INSPIRATION FORUMS.
Beyond the creative, high-quality and innovative offer proposed at the Première Vision Paris shows,
professionals also look forward each season to discovering the seasonal directions, which are
elaborated by the Première Vision fashion team and presented at the many inspiration forums.
Broken down over 5,500m² - a dedicated surface area unmatched at any other professional trade
show - the 14 fashion information areas are a real added-value and obligatory stops for all visitors.
«They make you want to see new names,» said the French designer of the Les Maraisiens brand.
They are also an «incredible source of inspiration, directly spotlighting the season’s highlights,»
adds a development officer from the U.S. brand Pink.
A view also expressed by the designer of the French brand Souleïado: «The forums are of real
interest to visitors. Thanks to a careful selection and rigorous displays, they let you quickly and
efficiently spot the fabrics that correspond to a brand’s universe.»
The forums are a unique opportunity to discover and spot the latest new products destined to
make a difference. A one-of-a-kind experience that is possible only at Première Vision. For, as
one American designer and decorator pointed out, «It’s by being at the show, and especially in the
forums, that you can touch, feel, see and be inspired. Here, you can see the colours, you can feel
the fabrics. You can’t do that from a distance, via the internet or the press.»
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PREMIÈRE VISION MANUFACTURING: A NEW FORUM
For the first time this season, the show specialising in fashion manufacturing presented a forum
dedicated to ‘Menswear, the Magic of the Unseen Detail’. A space showcasing the innovations
and expertise behind the manufacture of the masculine wardrobe, which was a great success.
The selected exhibitors experienced the impact of this new forum, which played an important
role in relaying their product news and stands to visitors. Visitors for their part were able to more
efficiently locate men’s manufacturing specialists, and better discover their expertise thanks to
this spotlight on the creative assemblies, qualities and new technical proposals worked from the
inside of garments.
This highly remarked event looks set to be repeated each year.
Events specifically dedicated to Fashion Information
Alongside the inspiration areas and informational forums, the Première Vision Paris fashion teams
also organised more targeted events. Seasonal directions, product focuses, examinations of industrywide developments ... these events were designed to help visitors look to the future and build their
spring summer 16 collections.
The Trendvision seminar at Première Vision Fabrics
Organised by the fashion team of the world’s premier fabric show, this presentation gives a clear
and precise view of the fabric season, with guiding directions and key themes for spring summer
16. This latest edition met once again with great success, and brought together nearly 300 people
The Première Vision Leather Fashion Breakfasts
Organized for the first time this season and aimed at buyers attending the international show for
leather and fur experts, these small fashion information breakfasts were presented every morning
by Claude Vuillermet, Fashion Director of Première Vision Leather. With trend concepts for spring
summer 16, a focalisation illustrated by new products, market intelligence ... these meetings
enabled more than 150 visitors to better understand seasonal directions in leather.
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The sourcing conference at Première Vision Manufacturing
As it does every year, the show for fashion manufacturing specialists presented a round table
discussing directions in global sourcing.
This conference presented a particular focus on the cartography of know-hows of certain European
countries whose textile sourcing is less well known. This provided an opportunity for the audience of
200 persons to discover countries that are somewhat more confidential in terms of manufacturing,
and to better understand the «Hidden potential of Europe’s new jewels» - Macedonia, Moldavia and
Greece. Some of these countries are strengthening their presence at the next edition of Première
Vision Manufacturing, while others, like Macedonia, will be joining it for the first time.
The outlook for Morocco and Tunisia in terms of sourcing strategies was also discussed during
this event.
A Web event: Fashion Live!
As of last November, a new website has been created for Première Vision Paris and with it, a new fashion
information section: «Fashion Live». Regularly updated, this section gives everyone unique access to
Première Vision’s fashion expertise.
Beyond the many news items dedicated to the sector, this section presents the fashion seasons on
several levels.
On the one hand the site features fashion information
and highlights for the current season by activity
sector - including material and colour directions,
major themes and more. It also presents regular
updates pertaining to prior seasons.
Then, on the heels of the latest shows and via regular
updates thanks to the work of the fashion teams and
the results of various exhibitor and buyer surveys
conducted at the shows, it also proposes highlights
and a focus on the season’s winning products and
fabrics.
}The fashion roundups will be sent to you very soon. Information you can also find in
the near future under the «Fashion Live» heading atsur www.premierevision.com
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58,443 EXTREMELY HIGH-QUALITY, INCREASINGLY
INTERNATIONAL VISITORS.
Today Première Vision Paris is a unique, consolidated and fully integrated entity, acclaimed by all
industry professionals. An event that - in terms of its high attendance as well as the sustained and
positive business climate - affirmed its leadership in terms of both the gathering and the strategic
changes undertaken this season.
Some 58,443 visitors - buyers, designers of accessory and fashion brands, and heads of companies
- came together at Villepinte to find inspiration and discover products, materials and fabrics to
make a difference in their spring summer 2016 collections.
This season, with the establishment of the new brand policy based on the Première Vision name,
attendees particularly singled out the coherency and strengthened effectiveness of Première Vision
Paris. A show that confirmed its role as the global event for fashion professionals.
Some exhibitors, including the spinners Santagostino and Trifitrofa, who both expressed their deep
satisfaction with their first participation in Première Vision Yarns (ex Expofil), have even already confirmed
their return next season.
For, as Italian spinner Intima Filati, also an exhibitor at Première Vision Yarns, pointed out, the show
provides a way to «gain visibility. Each exhibitor can meet everyone who counts in the industry, all of whom
come here. Première Vision Paris is essential for making new contacts, but also for getting together with
the ones we know, and gaining their loyalty.»
A feeling confirmed by Italian button-maker Bottonificio Padano, an exhibitor at Première Vision Accessories
(ex Modamont), who declared the show «an opportunity to see all one’s customers without exception, as
well as new customers who are very exciting for business.»
Thus, as noted by the Italian weaver Selecta Como, an exhibitor at Première Vision Fabrics, despite the
challenging economic climate, Première Vision Paris nonetheless attracted «curious visitors interested in
discovering new collections. Very international and high- quality prospective customers, who moved forward
this season in a very positive working atmosphere.»
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PREMIÈRE VISION PARIS: A MATCHLESS VENUE TO MEET AND EXCHANGE IDEAS.
For industry professionals, the show has become a lively place to meet and exchange views.
A moment set apart for creative meetings and encounters, a show that makes it possible to bring
together at the same time all those - exhibitors and visitors - who count on the international fashion
scene.
For beyond its broad, targeted offer and always significant numbers of new and loyal visitors, this
edition showed how much the power of the show resides in its ability to create stable and fruitful
relationships, which are particularly important in an uncertain economy.
As designer Adélaïde d’andigné, faithful exhibitor at Première Vision Designs, pointed out, «The
show provides an opportunity to make interesting new contacts, high quality and international
contacts, but it is also a place to strengthen our ties with loyal customers, which develop a little
more with each edition.»
With a very low turn-over in terms of exhibitors, and a strong visitor return-rate from season to
season, trusting, solid relationships are created between industrial partners and brands. They are
working more and more closely in terms of the creative process.
This point was further underlined by Adélaïde d’andigné in her evocation of professional
partnerships. «When I create, I often think of my loyal customers. I find that they often select
the drawings that were intended for them. This is what makes the Première Vision shows so
successful: The brands know they are going to find relevant proposals that meet their creative
needs. Exhibiting companies, especially studios like me, know the quality of the visitors, old and
new, that they are going to find each season.»
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VISITORS WHO ARE ABOVE ALL INTERNATIONAL
Each edition of Première Vision Paris brings together the leading players in the fashion sector.
At 73% international, these professionals come from all over the world. Visitors are increasingly
international - up by a percentage point this season over prior editions - coming from 120 countries
(as opposed to 116 in February 2014).
Italian weaver Lanificio Fratelli Bacci noted that while attendance was «very good, and the working
atmosphere was very productive and positive,» it was above all a question of «the quality of the
contacts, who were very international, with Europeans as well as South Koreans and Japanese.»
And Portuguese firm Troficolor pointed out, «Even though there were slightly less Americans, the
development of new contacts, especially European and particularly British contacts, created a very
positive session, in a very optimistic business climate.»
At Première Vision Manufacturing, fashion manufacturers also pointed to a significant international
exposure, especially in terms of British, Italian and Turkish markets, as well as German, Chinese,
Japanese and American markets.
At Première Vision Designs, Anglo-American studio The Colorfield emphasised «the diversity of
visitors’ backgrounds. There were Europeans, but many were also from Brazil, India, China and
Turkey.» Another French studio pointed to visits from new French and American customers, and
a strong presence from Spain and Germany.
At Première Vision Leather, the strong French and Italian presence confirmed this season met the
expectations of exhibitors anxious to meet luxury giants and their transalpine rivals.
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Première Vision Paris visitors come primarily from Europe (79% du visitors).
France, with almost 16,000 visitors, the United Kingdom (13% of attendance), and Italy (12%, with
nearly 7,250 visitors) took the lead, followed by Spain (more than 3,600 visitors), Germany (5% of
visitors), Belgium and the Netherlands, in 8the and 10th place respectively.
Professionals also came from Asia (9%) primarily Japan (1,560 visitors), China and South Korea
(respectively 11th and 13th place in the country rankings).
Despite a decline in US traffic, largely due to the New York Fashion Week, North America, with
nearly 2,600 visitors and a market whose economy is in full recovery - especially in the United
States, in 7th place in the rankings - represents an important visitorship, both in terms of quantity
and quality.
Lastly, while Turkey, a key country in the sector, had a slightly weaker attendance than previous
seasons - a direct consequence of the difficult economic and political situation in Russia, Turkey’s
leading trading partner - it remains nonetheless the 6th visitor country with nearly 2,200 visitors.
TOP 10 VISITORS BY COUNTRY IN FEBRUARY 2015
COUNTRY
% OF TOTAL
VISITORS
FRANCE
27%
UNITED KINGDOM
13%
ITALY
12%
SPAIN
6%
GERMANY
5%
TURKEY
4%
UNITED STATE
3%
BELGIUM
3%
JAPAN
3%
NETHERLANDS
2%
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DIVERSE AND HIGH-QUALITY VISITORS, A SIGN OF A DYNAMIC AND POSITIVE
BUSINESS CLIMATE
In addition to this strong and solid international attendance, the Première Vision Paris shows
also gathered a wide variety of visitors, both in terms of size - independent designers to
international groups, including small and medium-sized enterprises - and positioning - from
mass-distribution brands to luxury houses, including medium and high-end fashion and
accessory brands.
This diversity of visitors, combined with the richness of the broad and mutually complementary
offer at the 6 Première Vision Paris shows, contributed to a dynamic last edition. The session took
place in an atmosphere of relative optimism, where the «overall market climate seemed more
positive than in recent years,» according to French weaver Balas (Premiere Vision Fabrics).
It was «a very dynamic session» with a business climate where, for some exhibitors, «orders were
higher than last year» (Alicia Villodres, Spain, Première Vision Designs).
For their part, tanners at Première Vision Leather noted the quality and diversity of visitors - a
mix of luxury houses and independent designers - who generated promising contacts or firm
orders. More selective this season, the show was a steady hub of business, with fewer casual or
opportunistic visitors.
This view was emphasized by Simon Hjälte, marketing director for Swedish tanner Tärnsjo Garveri
: «For our first show, we bet on Première Vision Leather for its high-end positioning that perfectly
corresponds to our target.»
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PREMIÈRE VISION PARIS: EVENTS AND OCCASIONS TO INSPIRE AND
UNITE
Beyond the exhibition spaces of its shows and the rich and complementary offer they propose,
beyond its various forums, Premiere Vision Paris, to give food for thought and inspiration to its
exhibitors and visitors, organises, each session, events and collaborations focusing on creativity
and specific themes.
This season, in addition to these events, two special areas offered even more targeted expertise and
developments, closely in line with the specific needs of brands and designers: Knitwear Solutions
and Maison d’Exceptions.
KNITWEAR SOLUTIONS: A WELL-ATTENDED AND RICHLY CREATIVE 6TH
EDITION.
An indispensable rendezvous for professionals seeking inspiration and new knit developments,
Knitwear Solutions, the platform dedicated to creative flatbed knits, presented an offer for spring
summer 16 that was enriched by the know-how and creativity of its 35 international exhibitors, all
quite diversified in terms of specialities, products and origins.
Knitters and spinners came from 11 of the leading countries in the sector. To these are added the
14 textile design studios specialising in knits, which play complementary roles at the Première
Vision Designs show (ex Indigo).
Among these countries, Italy is the leading country represented at Knitwear Solutions. For the first time, and
in an effort to showcase the high-quality know-how of the Italian knitters, Knitwear Solutions is presenting
a selection of products developed by Italian exhibitors. These pieces are truly outstanding in terms of their
style and technical achievements, and were featured in a display prepared by Federico Poletti, a journalist
and founder of the website Maglifico.com/The Knit Journal, and Marco Sanarelli, the president of Mely’s
Knitwear, an Italian leader in luxury knits.
In terms of visitors, as the Portuguese knitter Inarbel stated, «This was a very positive Knitwear Solutions
edition. It was busier than prior sessions, with very high-quality contacts, especially from Europe.»
While spring is traditionally a less buoyant season, this year, exhibitors were predominantly satisfied by an
edition rich in productivity and international contacts, especially from luxury and high-end companies, who
are the true target markets of the platform.
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MAISON D’EXCEPTIONS ESTABLISHES ITSELF IN THE WORLD OF LUXURY
PROFESSIONALS
Since its launch in September 2011, MAISON D’EXCEPTIONS has established itself as the annual
showcase of exceptional savoir-faire and techniques for premium fashion brands. An area that
pertinently addresses the current needs of international luxury players.
For its 4th edition, this exclusive event proposed an ultra-selective offer that, in addition to
textile and accessories, was broadened to include high-end leather. It featured a selection of 27
ateliers and artists from 8 different countries - a first this year - all of whom boast a mastery of
contemporary, vernacular or ancestral techniques.
In a display entirely redesigned by the Italian design collective Segno Italiano, MAISON
D’EXCEPTIONS brought together all the major names in luxury, constantly on the hunt for
differentiation and unique, authentic creations.
Following on three editions that had already sparked the interest of luxury and high-end fashion
designers and brands, this new session marked a real turning point. These targeted professionals,
looking for unique items, special know-hows and limited editions, have by now fully integrated
MAISON D’EXCEPTIONS into their schedules as a legitimate and indispensable appointment for
the development of their exclusive products.
Beyond brands and designers, exhibitors from the other Première Vision Paris shows, especially
exhibitors from Première Vision Fabrics, furthered their synergies with the show. Eager to discover
new techniques, these exhibitors exchanged ideas with the MAISON D’EXCEPTIONS ateliers to
develop collaborations focused on innovation.
.
}To prolong the Maison d’Exceptions experience, visit the online magazine throughout
the year: www.maisondexceptions.com
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FEBRUARY’S EVENTS AND HIGHLIGHTS:
Conferences, exhibits, special events, partnerships and happenings...many highlights and creative
collaborations enlivened the Première Vision Paris shows in February. These events helped put
forward the different activity sectors, and creativity as a whole.
The finalists from the 30th Hyères Festival at Première Vision Paris
A partner of the prestigious Hyères Festival of Fashion and Photography for the past four years,
Première Vision, which will award the Première Vision Jury Prize to the winner of the fashion
section next April under the exceptional artistic direction of Karl Lagerfeld, welcomed the 10
finalists to its shows in September.
They came to the show to meet the exhibitors who had agreed to welcome them and offer access
to their materials: fabrics at Première Vision Fabrics, yarns at Première Vision Yarns, leathers at
Première Vision Leather, and components at Première Vision Accessories. The young designers
also had access to a selection of manufacturers at Première Vision Manufacturing to help them
make their sample models
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Première Vision sponsors «Déboutonner la mode» at the Musée des Arts décoratifs
Eager to highlight creation and creative heritage, Première Vision decided to sponsor an exhibition
it has a particular affinity with: the «Déboutonner la mode» exhibit at the Musée des Arts décoratifs
in Paris. The exhibition, which runs through 19 July 2015, opened its doors on 10 February at the
same time as Première Vision Paris.
The museum exhibition, which has a particular resonance with buyers and exhibitors at Première
Vision Accessories, examines the creative synergy between the different industries now gathered
together at Première Vision Paris.
The operation was very successful with industry professionals present at the shows. First, the
cocktail organized by Première Vision the first night of the show welcomed more than 550 people. In
addition, an event area echoing the exhibition was set up at Première Vision Accessories featuring
a selection of original buttons from the archives and innovative collections of exhibitors. The button
makers noticed the impact of the event on traffic at their stands, where visitors, in higher numbers,
were particular interested in and curious about this functional and decorative accessory.
comON CREATIVITY SHARING : STRUCTURES, VOLUMES, ARTICULATIONS
Eager to turn the spotlight on young design talent, Première Vision Fabrics displayed a selection of
the best projects proposed by Italian students for the last edition of comOn Creativity Sharing, an
operation that puts together young talents with the Italian textile industry from the Como region.
Round table – «Leather Hybridizations,» by the Compagnons du Devoir
To coincide with the «Leather Hybridizations» exhibit presented at Première Vision Leather, a round
table dedicated to leather industry innovations was organised at the show. Major luxury footwear
and leathergoods houses along with major French Outdoors brands participated in the discussion
organised by the Compagnons du Devoir, a discussion closely followed by an attentive audience of
approximately 60..
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Première Vision Leather x ENSAD and Première Vision Leather x IFM :
2 exhibitions and the awarding of a prize dedicated to young designers at Première Vision
Leather
At Première Vision Leather, two exhibitions showed off the work of young student designers, thus enhancing
their visibility in a professional milieu.
First, selections from the bag, apparel and shoe collections from
19 designers in the Design Postgraduate Program at IFM were
exhibited at the entry to the show.
Second, final year footwear and leathergoods projects from
students attending the Ecole Nationale Supérieure des Arts
Décoratif were showcased in the heart of the show. The exhibition
was followed by the awarding of a prize for the best product. The
winner of this first edition was Romain Blot, who was awarded the
ENSAD Leather Accessory Prize by a jury composed of designers
Isaac Reina and Bruno Frisoni, in the presence of Jean-Jacques
Picart (Fashion and Luxury product Consultant) and Olivier Saillard
(Director of the Galliera Museum).
Sound Box space – Modernity: an emergency
IInitiated for the first time this season, a new experimental space at Première Vision Leather - a kind
of sounding board where concepts, trends and ideas vibrate and are diffused - was experienced as a
«thoughtful break» in the midst of a marathon of contacts and negotiations.
Echoing the theme in the Trends Gallery - «Transcontinental Modernity» - Sound Box underlined the urgent
need for modernity, its walls ringing with questions and answers connected to the subject - formulated in
sounds, music and/or images.
Print your t-shirt !
To coincide with the launch of the new ad campaign around
the Première Vision Manifesto, an illustration in words and
slogans of the new concept of its shows and its new brand
policy, Première Vision Designs sent out a special request to the
design schools exhibiting this season: illustrate the Première
Vision Manifesto. At the show, the Atelier Amelot printed the
selected designs live on T-shirts. A real success!
Les écoles partenaires :
• Chelsea College of Art and Design (Royaume-Uni)
• Cleveland College of Art and Design (Royaume-Uni)
• Loughborough University (Royaume-Uni)
• Pattern Lab 15- Aalto University (Finlande)
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PARC D’EXPOSITIONS - PARIS NORD VILLEPINTE
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REPORT
UPCOMING PREMIÈRE VISION SHOWS AROUND
THE WORLD
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