presentation

INTRODUCTION
WARMING GLOVES
Who does what, with what technology, at what price?
Why have positioned V'Quattro Design ® in this segment?
What are direct competition risks?
How to stand out from competitors?
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3D pattern
high temperature
smart micro filament
fast heat
waterproof
flexible
new styles for more users
charger and battery
COMPETITION
CONCEPT
COLLECTION
INTRODUCTION
WARMING GLOVES
During winter time, motorbike riders are few on the roads. So when it gets really cold, riders who
live in the cities basically use their motorbikes for utilitarian trips, that is to say less than one hour
drive (100 km).
However the demand for heating equipment keeps increasing as traffic jam in cities does. Riders
look for «easy to use» products (gloves, jackets, pants). Today Gerbing – the leader and some other
new players propose autonomous equipment with batteries, offering autonomy from 2 to 4h30.
In fine it appears the existing offer is quite efficient and technically meets the demand of the
consumers.
source: motomag n°284. 01/02/12
COMPETITION
THE MARKET
THE PLAYERS:
- few actors but increasing number every year existence of a leading brand, GERBING
(USA)
- few products really adapted to motorbike riders
COMPETITION
THE MARKET
THE PRODUCT OFFER:
BRAND
MODELE
PRICE
HIGHEST HEATING
PERFORMANCE (+5° -5°)
GERBING
WARMTHRU
KLAN
VQUATTRO
HYBRID XR12
FINGERHEATERS
GRT 010
SQUADRA
305
239
250
279
70°
95°
47°
61°
2 TO 2H30
3H
2H30 TO 4H
4H30
POSSIBLE RIDING DISTANCE
200 Km
300 Km
300 Km
400 Km
HYBRID TECHNOLOGY (12V)
YES
NO
NO
NO
WARMTH WITHOUT HEATING
(TEMP: 3° SPEED: 110 km/h)
GOOD
50 KM
VERY GOOD
50 km
VERY BAD
20 KM
VERY GOOD
50 km
KNUCKLE
NO
NO
COMPLETE
YES
YES
NO
YES
WATER GETS
INSIDE
NO TANKA
NO
WATERPROOF
PROTECTION
BATTERY AUTONOMY
SECURITY/PROTECTION
WATERPROOF
MINUS
NO
NO 12 V
WATERPROOF CONNECTOR
PROTECTION
COMPETITION
THE MARKET
RUNNING VQUATTRO PRODUCT OFFER:
MODEL SQUADRA: 279€
CONCEPT: to position the heating system on finger
tips only (coldness sensation comes from extremities)
+ ultra small battery: comfortable
+ most lasting autonomy on the market
+ real motorbike glove (waterproof, protection)
+ maximum temperature: 61° C
+ real efficiency of the gloves even without heating
system on
- the sensation of warmth is not enough perceptible
MOTOMAG TEST: FEB 2012
COMPETITION
EXISTING TECHNOLOGIES
Material
Nicrom
Carbon
Nano Carbon
Copper Plate
Coated Fabric
High temperature as
copper's good heat
transfer
characteristic
No feeling of wire on
hand
Picture
Merits
Demerits
Glove maker
Low price. Possible
high temperature
High efficiency, less
electromagnetic
High temp. efficiency
thanks to tens of
thousands Carbon
Nano Tube
Easy cut due to less
flexibility.
Not possible high
temperature, Easy
cut due to less
flexibility and
durability
High price and
limited design and
No flexibility, so not
pattern.
Mostly
possible to fold or
used on the parts of bent. Design limits.
heavy industrial area
RS TAICHI,
ALPINESTARS,
TOURMASTER
ALPINESTARS
DAFY
GERBINGS
ZANIER
Low temperature
only. Conductive
coatin is easily
disappear after
several usage.
CHINA MAKERS
COMPETITION
EXISTING TECHNOLOGIES
HEATING PERFORMANCE:
GERBING HYBRID 12XR
305€
VQUATTRO SQUADRA
279€
WARMTHRU F4
239€
KLAN GRT 010
249€
COMPETITION
ANALYSIS
GERBING clearly appears to be the leader but still propose a non specific
offer for motorbike users.
Among remaining actors only Vquattro seems to play the game well and
proposed a real motorbike gloves with a satisfying performance
considering the battery voltage (twice less and twice small than
GERBING)
SMARTHEAT® TECHNOLOGY
THE CONCEPT
The SMARTHEAT® is directly encapsuled in the lining
3D PATTERN
NO SEWING
EXISISTING SYSTEMS
SMARTHEAT TECHNOLOGY
SMARTHEAT® TECHNOLOGY
THE CONCEPT
CARACTERISTICS:
- Smart micro-fiber filament
- The micro-fiber filament used on our heating kit is 8 μm in diameter Using Nano Technology.
FAST HEAT
LONG LIFE
MICROFIBER
HUMAN HAIR
BENEFITS:
- Low corrosion and long life realize very strong anti-cut characteristics.
- Heat resistance to 600 °C
- High flexibility and bending realize no cut after ≥30,000 times bending and/or folding
- High heat density realizes fast reach to desired
SMARTHEAT® TECHNOLOGY
THE CONCEPT
COMPARISON:
- Carbon heating line can be easily crumbled due to less flexibility and bending. This may
cause fire.
- Micro-fiber filament is very flexible and easy bending or folding. So no such crumble!
- High temperature not reachable
HIGH
TEMPERATURE
MICROFIBER
CARBON FIBER
SMARTHEAT® TECHNOLOGY
THE CONCEPT
FLEXIBILITY:
HIGHLY
FLEXIBLE
ORIGINAL SHAPE
AFTER HARD FOLDING
FULLY FOLFED
BENEFITS:
THE SMARHEAT® LINING IS:
- Thin and soft filament realize the semi-everlasting usage even after tens of thousands times folding or machine washing.
- 3D pattern and free shape design are possible also.
- Bending and folding test shoot by Thermal Infrared.
- no cut!!
SMARTHEAT® TECHNOLOGY
THE CONCEPT
WATERPROOF:
WATERPROOF
WATER-PROOF TEST SHOOT
BY THERMAL INFRARED.
BENEFITS:
- Excellent water-proofness and flexibility characteristics
realize the machine washing and long time usage.
SMARTHEAT® TECHNOLOGY
THE CONCEPT
THE SMARTHEAT GLOVES:
- offer a autonomy system with a 7,4 volt battery
- entirely warm up the backhand and fingers
- remain extremely comfortable with no thread feeling
- are equipped with a temperature button controller
WARM
WATERPROOF
PROTECTIVE
COMFORTABLE
The V’Quattro Design® equipped with the SMARTHEAT® technology are also:
- waterproof & breathable thanks to the V-Rain® insert
- insulated with Primaloft®
- lined with microfleece
- equipped with necessary protection for motorbike riders: knuckle backhand, V-Slider® on palm
- equipped with long cuff and tanka closure
- warm without heating system
SMARTHEAT® TECHNOLOGY
THE CONCEPT
HEATING EFFECT:
Color
Discharging
100%
80%
60%
Red
Yellow
Green
Temperature
75° C
60° C
45° C
REAL TEMP
55° C
46,6° C
38,5° C
LASTING TIME
2h30
2h48
3h12
test carried out by -15°C
CHARGING TIME: 1 HOUR
70
60
50
Temp. (°C)
40
30
20
10
Glove Temp., 100% Red
Glove Temp., 80% Yellow
Glove Temp., 60% Green
0
-10
-20
Outside Temp.
0
0,5
1
1,5
2
Time (Hrs)
2,5
3
3,5
4
SMARTHEAT® TECHNOLOGY
THE CONCEPT
SMARTHEAT® TECHNOLOGY
OPERATION:
- Press button 2~3 seconds to start work at Red Color
for 100% discharging at 75° C
- Press 1 second again at Yellow color for 80% discharging at 60° C
- Press 1 second again at Green color for 60% discharging to set at 45° C
- Press again for Red Color at highest temperature.
- Press another 2~3 seconds to turn off.
W2012
COLLECTION
TION
SMARTHEAT® TECHNOLOGY
THE COLLECTION
MEN
WOMEN
QUANTUM
269€
SQUADRA EVO
SCHIARA
289€
269€
dull knuckle
DRA
SQUA
SOFTSHELL
SOFTSHELL/LEATHER
1
SOFTSHELL
SMARTHEAT® TECHNOLOGY
THE COLLECTION
MAIN CHANGES/ SQUADRA
SQUADRA
SMARTHEAT GLOVES
-
-
HEATING SYSTEM ON FINGER TIPS
MAXIMUM TEMPERATURE: 60°
BATTERY: 4,2 V
BATTERY DIMENSIONS: 35 mm X 55 mm
AUTONOMY: 3 TO 4 HOURS
HEATING SYSTEM ALL OVER FINGERS & BACKAND
MAXIMUM TEMPERATURE: 75°
BATTERY: 7,5 V
BATTERY DIMENSIONS: 55 mm X 55 mm
AUTONOMY: 2H30 TO 3H15 HOURS
+ DIFFERENT CONSTRUCTION (ENCAPSULED IN LINING)
+ HEATING SYSTEM MORE EFFICIENT : 7,4 V
+ HEAT SPREAD MORE EFFICIENT : BACKHAND + FINGERS
SMARTHEAT® TECHNOLOGY
THE COLLECTION
MAIN CHANGES/ SQUADRA
VQUATTRO CHARGER
4.1. In-put
4.2. Out-put
4.3. Green Lamp
4.4 Red Lamp
4.5. Multi Tab
: 100 ~ 240 V/47 ~ 63 Hz
: DC 8.4 V 600 mAH x 2
: Fully Charged
: Under Charging
: For EU, USA, UK, JAPAN
KOREA, CHINA
VQUATTRO BATTERY
Type
Voltage
Capacity
: Li-Polymer
: 7.4 V
: 2,200 mAH