Brand Book

O U R H E R I TA G E
SINCE 1935
Descente is celebrating 80 years of passion, innovation and excellence. Our long commitment to the sporting world has led to great
accomplishments as a brand and ground breaking inventions to improve the athlete’s performance.
2015
DESCENTE is an
authentic ski brand that
has led the industry in
expertise and innovation
for over 80 years.
2013
1961
2008
Descente announces
the “Mobile Thermo”
jacket
ISPO 2015 Gold Winner
Mizusawa Down“Storm” Jacket
1979
1935
Trademarking an iconic
name and logo
Mizusawa Down
The truly 100%
waterproof jacket
ISPO 2013 Gold Winner
“Transform” Jacket
National Teams, professional
athletes and countless
skiers rely on our precise
craftsmanship, proven quality,
superior fit, stretch fabrics,
and innovative technologies
to enhance their skiing
performance and comfort.
1998
2011
The Magic Suit debuts
Ishimoto Shoten is born
Tough Polo
2014
2010
2002
1974
Descente collaborates
with Academy Awardwinning costume
designer Eiko Ishioka
2012
1980
The E-liner undersuit
minimizes energy loss
Descente introduces
“Demopants”
ISPO 2014 Gold Winner
The “Parahem” Jacket
Meticulous research
leads to Genome
compression wear
1954
U.S. speed skater Eric
Heiden breaks skating
records in a Descente suit
Skiwear development begins
TOP NATION AL
TE A MS
The Canada Ski Cross Team
has succeeded as one of the
top teams in ski cross for many
years and has brought home a
vast amount of podium wins.
Descente has been a proud
sponsor and supplier for eight
years and counting.
These athletes have such
passion, commitment and drive.
We are honored to develop
products that perform.
TOP NATIONAL
TE A MS
Descente is a long time sponsor
of SWISS SKI and have supplied
the Swiss National Alpine Team
for 35 years.
Our commitment to bring
national ski teams the very
best in ski race apparel is
unprecedented.
Moisture
Permeability
QUA LIT Y &
CR A F TSM A NSHIP
PERFORM A NCE
FA BRICS
Descente’s commitment to
quality and craftsmanship
rests on the desire to give the
best possible product that will
withstand the elements and
provide ultimate performance
and durability. Starting with
the conception of the garment,
through the development of
design, patterning, choosing
highly skilled production teams,
quality materials and prototypes
to create the perfect product.
It is this process that goes to
the heart of Descente’s superior
craftsmanship.
Descente is an industry leader in
innovation which starts with the
very fabric that goes into every
product we manufacture. The
use of Dermizax® waterproofing
coupled with stretch fabrics
results in apparel that mirrors
the body’s every move giving
you a fit and performance that
is second to none.
Rain/Wind
4-Way Stretch
Outer Fabric
Dermizax Membrane
Lining
Moisture
Stretch Fabric
4-Way Stretch fabrics create a superior fit with full range of motion, stretching
in every direction to move and perform with your body.
Waterproof /Breathability
A high rating of 20K Waterproof and 20K Breathability. Unlike most laminations,
Dermizax keeps a high elasticity allowing the fabric to hold its stretch.
PARAHOOD
FLY VENTILATION
A snow prevention system that
A combined breathing vent and
BOA CLOSURE
SYSTEM
can be opened and closed quickly.
chin flap into one piece, maximizing
A quick dial open and closure hood
air circulation and reducing fog
adjustment system resulting in a
around the neck and chin.
perfect fit.
1
INNOVATIV E
TECHNOLOGY
PERFORM A NCE FIT
Motion 3D™ fabric patterns are
designed to mirror the specific
movements your body makes as
it moves, turns and stretches.
Coupled with a full stretch
MoveLiner, our products allow
for optimal performance and
maximum comfort.
UNRESTRI CTED MOV E M E NT AND PE RF ORM ANC E
Descente is a leader in function
and innovation. We strive to
develop features that will
enhance your skiing experience
whether it be through
performance or finishing.
D-LASER
An advanced cutting technique
that allows us to make detailed,
2
intricate embellishments and
improved functionality.
HEAT NAVI®
Conversion of infrared rays from
sunlight into stored heat.
3
EMBOSS
To reduce stress and provide
reinforcement while carrying skis.
MoveL iner
PRODUCT HIGHLIGHTS
PRODUCT HIGHLIGHTS
2016-17
REGAL
2016-17
EDITOR
CHALLENG ER
EVI E
LAYLA
RAVEN
Q U EB EC
DU B LI N
N ITRO
N ITRO
SELEN E
SELEN E
COMORO
SELEN E
DESCENTE SK I WORLDW IDE
ANDORRA
LIECHTENSTEIN
AUSTRALIA
LUXEMBOURG
AUSTRIA
NETHERLANDS
BELGIUM
NEW ZEALAND
BULGARIA
NORWAY
CANADA
POLAND
CHILE
PORTUGAL
CHINA
RUSSIA
CROATIA
SERBIA
CZECHOSLOVAKIA
SLOVENIA
ESTONIA
SPAIN
FINLAND
SWEDEN
FRANCE
SWITZERLAND
HONG KONG
TURKEY
ITALY
UKRAINE
JAPAN
UNITED STATES OF AMERICA
KAZAKHSTAN
UNITED KINGDOM
KOREA
descente.com
DescenteSki
Descente_International