Ghirardelli Brand Information

Ghirardelli Company
Overview
Professional Products Division
San Francisco is a vibrant city
with a strong food and wine
culture. It is beautiful city with a
high quality of life. It is
artistic, cultured and fun.
Our history started here in 1852.
As America's longest continuously operating chocolate manufacturer, Ghirardelli has
established its position as America's premium chocolate company.
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Organization
We are the only premium
brand delighting consumers
with so many different
expressions of delicious
chocolate…..
from confections to baking to
ice cream sundaes, café
beverage, and beyond...
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Striving for Excellence!

Ghirardelli has been
named America’s
favorite premium
chocolate for 4
consecutive years!

Consistent track record as most
highly regarded premium
chocolate brand in America

The Harris Poll EquiTrend
study

uses an academically vetted
brand equity model with
elements like familiarity, quality,
and purchase consideration.

benchmarks how deep bonds go
between brands and consumers
and honors the highest ranked
brands in each award category.
#1 Premium Chocolate Brand in
2012, 2013, 2014, & 2015!
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Corporate Social Responsibility
CSR & Sustainability
CSR & Sustainability

Ghirardelli Chocolate Company is a whollyowned subsidiary of Lindt & Sprüngli.

As such, Ghirardelli upholds the Lindt &
Sprüngli promise that:
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
A unique level of commitment

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
From Board Level to Consumer
To protect and improve the welfare and
livelihoods of our suppliers’ employees
First and foremost to the cocoa farmers
and their communities
A unique level of control



All products leaving our factories live up to our
commitment to sustainable behavior along the
value chain.
Over every step of our production process
Personal responsibility
Memberships

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World Cocoa Foundation
African Cocoa Initiative
Round Table on Sustainable Palm Oil
UN Global Compact
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Sustainability
•
•
Areas of Activity in Sustainable Sourcing
•
Traceability of raw materials and verification
of sustainability standards
•
Improving lives of cocoa farmers
•
Fostering diversity of cocoa varieties
Source Trust
•
For our premium ingredients, especially our cocoa
beans, we work on sustainable farming programs
and develop long-term relationships with farmers.
•
For every ton of cocoa beans sourced from
Ghana,
we pay a price premium to improve farming
practices and the livelihood of farmers and their
communities.
•
Our implementation partner in Ghana is the nonprofit organization, SOURCE TRUST.
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Farming Program In Ghana
•
Step 1: Traceability and Farmer Organization
•
•
WE KNOW WHERE OUR BEANS COME FROM
•
Farmer organization and traceability is the base for all
activities to improve the farmers’ and communities’
livelihoods.
•
We want to know who grows the cocoa and what the
conditions on the ground are to be able to support the
farmers and communities according to their needs.
Step 2: Training and Capacity Building
•
FARMERS ARE TRAINED IN:
•
Good agricultural practices (crop protection, harvesting,
post harvesting)
•
Good environmental practices (biodiversity, protection
of the environment)
•
Good social practices (health and safety, labor rights)
•
Good business practices (professionalization of the
business)
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Sustainability
•
Step 3: Farmer Investments
and Community Development
•
FARMER INVESTMENTS
• Access to planting appliances in farm shops
•
Personal protective equipment such
as gloves and goggles
•
Nurseries with new cocoa plants
Demonstration plots
•
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COMMUNITY DEVELOPMENT
•
Wells and boreholes
Village Resource Centers—access to
information and communication
technology infrastructure
•
Mosquito nets for malaria protection
•
Reconstruction of a school
•
•
Step 4: Verification and continuous progress
•
Continuous improvement
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Strong Brand Presence
9 Out of 10
People are
Aware of the
Ghirardelli
Brand
30%
Recently
Purchased the
Brand
3 out of every
10 households
Source: Ipsos Chocolate Consumer Monitor, January 2015
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CIA Partnership
Building Brand Awareness with Chefs

Ghirardelli partners with the esteemed Culinary
Institute of America to foster the growth of the next
generation of industry decision makers

The Ghirardelli Chocolate Discovery Center at the
Napa campus serves as the primary classroom for
chocolate education

Our products will be incorporated into chocolate
dessert and beverage curriculum across all CIA
campuses, including Napa, New York and Texas.
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Professional
Product Range
Sauce – Sweet Ground Chocolate –
Hot Cocoa – Frappé –
Chocolate & Cocoa
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Professional Products Division
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CHIPS
Collection
WHITE CHIPS
MILK CHOCOLATE CHIPS
Count size = number of chips /
pound
1000ct = 1000 chips lb.
*Milk chip available in 800ct and
500ct
SEMI-SWEET CHOCOLATE
CHIPS
60% CACAO DARK CHOCOLATE
CHIPS
BARISTA MINI DARK CHOCOLATE
CHIPS
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WAFER
Collection
STANFORD MILK CHOCOLATE
WAFERS
QUEEN DARK CHOCOLATE
WAFERS
CHOCOLATE LIQUOR WAFERS
100% CACAO UNSWEETENED
COCOA POWDER
MERRITAS
Natural 10/12
Earthy, milk
cocoa flavor
Light Brown
Color
3 year shelf life
Collection
SUPERIOR
SUNRISE
MAJESTIC
10/12
Nib Alkalized
15/17
Nib Alkalized
20/22
Rich, full-bodied
and well-rounded
Rich, European
bittersweet flavor
Bold, intense
cocoa
Medium Brown
Reddish brown
color
Dark brown color
3 year shelf life
3 year shelf life
3 year shelf life
Nib Alkalized
Perfectly suited for premium baking & beverage applications
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WHY BUY GHIRARDELLI?
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Ghirardelli Brand

Delivering outstanding quality

Made in America
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Opportunities for “Made with Program”
Delicious-ness
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Finest quality ingredients
Easy to Use

Customizable products
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Versatility
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Menu friendly throughout the day
Profitable

High retail on finished goods makes for an overall high total profit

Easy to upsell when using Ghirardelli
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Made With ghirardelli® Program
Ghirardelli products are rated premium more often than unbranded items
• Leverage the Ghirardelli brand name to drive sales with the Made
With Program
Source: Relevation Research, 2011
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Limitless
Opportunities
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Thank you
Professional Products Division 2015
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