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Index
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Why
Company background
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Tailor made solutions
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Other services
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Senior team at your service
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Current and past Clients
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Publications/Credits
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Why
Studio De Barba Consulting is a leader in its national business community providing a knowledge of
local market in the areas of sales & marketing activities and representation office.
It is our aim to undertake an accurate evaluation of the market’s trend and competition in order to:
find solutions for your company’s budget and hr optimization
develop an adequate sales planning
Shortly we focus on an adequate planning which is crucial for targeting the right market segment.
Our experienced team members service the up scale tourism and MICE sectors across Italy. Besides,
the company provides PR services and expertise using personal contacts to the media world. As well
as we assist in implementing an owner’s vision for the property.
Our aim is to offer companies operating in the hospitality industry knowledge, technique and sales
tools to enlarge their visibility in the industry market and drive revenues.
Our mission to ensure that property owners achieved long term success while meeting short term
revenue and profit goals.
Our philosophy is to embrace your objectives and become a part of your success.
Our relationship style is based on a mutual working experience, to guarantee value-added
services.
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Company background
Experience and innovation
Building on the success, Studio De Barba Consulting is leader in supplying sales and marketing
services to the Hotel Industry and supporting small hotels in their performance. Building on more
than 20 years of experience in this field, Studio De Barba Consulting provides innovative solutions to
help our customers to stay ahead of the competition.
Studio De Barba Consulting places at your disposal excellent contacts within the tourism industry. The
company has established personal relationships with airlines, travel agencies, business incentive,
corporations, conference travel organizers and journalists.
Tailor made solutions
We are specialized in supplying dedicated sales & marketing solutions for small hotels and are able to
use our unique blend of skills to maximize our client’s investments in the S&M.
Our unique background allows rapid insight into business issues and helps identify the best business
solution.
We can operate with you and/or for you in the following actions into the Italian market:
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Representation
Hotel Marketing
Promotions
E-commerce
Sales
Plan face to face sale calls with our sales force by using our database contacting and confirming
appointments with your target audience
Meeting planners’ agencies
Conference planners
Corporate travel managers
tour operators and travel agencies
4-5 face to face visits per day
Tour & Travel contract negotiations
Week-end leisure Promotional and marketing partnerships
Track of all key clients
Prepare Monthly sales report
Co-op opportunities with high level organisations
Mailing to key accounts
Loyalty programme
Educational with key clients
Tourism – MICE trade shows management
Activate a constant and consistent communication with specialized and general press
Contribute to improve product sales
Preparation of journalists mailing list and constant updating
Develop and manage relationships with journalists through telephone calls, visits to editorial offices,
dinners and similar initiatives
Collection of press reviews
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Other services
Brand development and management
Business development
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Positioning, re-positioning assets
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Creating new revenue sources
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Strategic marketing services
Sales & marketing services
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Marketing plan
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Identify and effectively reach new and existing markets
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Branding advertising plan
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Website on line initiative
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Sales initiative, including sales calls
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Online/offline Media
Distribution services
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Evaluation of CRS and hotel representazion/brand affiliation’s
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E-distribution audits, including content evaluation, property descriptions
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E-distribution marketing strategies, implementation plans and performance measurement
Senior team at your service
Giovanna De Barba
founder
Giovanna De Barba, founder of De Barba Consulting, has gained a wide experience in the hospitality
industry specialized in the hotel sector. In her 25-year long career, Giovanna has developed and
managed business relationships for hospitality market leaders, and renowned international and
national brands. She has gained experience in Sales & Marketing and has established excellent
personal contacts within influential travel operators, media and journalists.
A sales & marketing expert with particular strength in the Corporate and Mice sector offers her clients
tailored solution and dedicated value added services. In her actual position she is focusing in trading
and positioning individual hotels and develops brand awareness of international hotels chains.
Monica Badin
co-founder
Since January, 2005, Monica Badin has lead as Associated Partner the De Barba Consulting’s team,
overseeing research initiatives, internet marketing and events. Monica Badin works closely with the
development of strategic sales & marketing initiatives and communications in addition to the ad-hoc
consultancy with Giovanna De Barba. Prior to join Studio De Barba Consulting, Monica Badin pursued
in-depth experience of branding and marketing in the travel industry at important International Hotel
Chains.
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Eugenio Mammarella
sales & marketing
Eugenio Mammarella boasts a prestigious CV. He has more than 30 years of international hotel
industry experiences, especially in the luxury hospitality sector.
A leading figure of a tough career in Italy and abroad, Eugenio Mammarella worked in the
international luxury hospitality industry with significant experiences in the field of Hotel Operations
and Sales & Marketing.
He holds office of several positions within Steigenberger Hotel Group, Accor, Mövenpipick, Golden
Tulip. He was Sales Manager for CIGA Hotels in Germany, a prestigious Italian luxury hotel group,
responsible for all German speaking countries. In 1993 he worked as Key Account Manager for Dorint
Hotels & Resorts, a renowned German Hotel Group based near Cologne. He was responsible for the
development of all market segments concerning the key markets Germany, Switzerland and Southern
Europe. In 1998 he was nominated General Director Sales & Marketing Southern Europe as well as
Deputy Managing Director for Dorint Hotels & Resorts Italy, based in Milan. In this position he was
responsible for the launch, positioning, development of the brand “Dorint Hotels “ in Italy, Spain &
Portugal. In 2004 he assumed the position as General Manger at Relais Villa San Martino, a 5 star de
luxe resort hotel. Within a short time he led the Relais to prestigious recognitions on international
level. Finally in 2006 he was called by Robert H.Burns, the legendary hotel manager and founder of
the famous Hotel Group Regent Hotels Hong Kong and former proprietor of Villa Feltrinelli, for a new
opening of a top de luxe resort hotel in Tuscany as General Manager. Eugenio Mammarella specializes
in complex issues, involving hotel feasibility studies, sale & marketing on international level, strategic
planning and operational strategies.
Stefania Scalas
hotel operations
Stefania Scalas has several years of experience in hotel operations with both select-service and fullservice hotels, overseeing multiple hotel properties with multiple franchise systems and opening newbuild hotels and brand conversions. She acquired strong abilities to analyze and interpret complex
information, including financial information and to manage and prioritize multiple responsibilities.
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Current and past Clients
Great Hotels Organisation
Hotel De Crillon Paris
Pregio Hotels
Louvre Hotel Ambassador Paris
Hotels Real Fini
Hotel Concorde La Fayette Paris
Ars Hotels
Hotel Pestana Alvor Praia Algarve
Soric International
Grand Hotel Majestic Barcellona
Dorint Hotels & Resort
Placio Estoril Algarve
Bookassist
Astir Palace Athens
InnPoints Worldwide
Resort Club Levante Pantelleria
Hotel De la Ville Firenze
Grand Hotel Como
Grand Hotel Tremezzo
Hotel Regency Milano
Hotel Auriga Milano
Hotel Cruise Como
AirportHotel Verona Congress & Relax
Viest Hotel Congress Centre Vicenza
Yes Hotel Varese
Hotel Parco Borromeo Milano
Corvetto Residence Milano
Hotel Milano Padova
Resort Parco degli Angeli Vicenza
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Publications/Credits
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Resort Club Levante Pantelleria, B-Club Bradipo Travel Designer
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Resort Club Levante Pantelleria, BestResort
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Great Hotels Organisation, News
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Great Hotels Organisation, B-Club Bradipo Travel Designer
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Cocoa Island ***** - Como Hotels & Resorts, American Express Worldwide Cities & Resorts
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Hotels Real Fini in cooperation with Autrement L’Italie, trade event in Paris
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Studio De Barba Consulting e Ferrari Challenge Tour co-branding
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Boscolo Gift Culturale 2011, Dorint Hotel Don Giovanni Praga
Boscolo Gift Ecobeauty 2011, Dorint Hotel Royal Golf Resort & Spa Mallorca
Style publication
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Smartbox Dimore di Charme e Soggiorno Gustoso 2010/2011, Resort Parco degli Angeli Vicenza
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Thank you for your time
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