Hotel Management by Charlestowne Hotels

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T H E F U T U R E O F H OT E L
M A N A G E M E N T
IN FOCUS
Charlestowne Hotels is a full-service hospitality management company offering innovative, yet proven, expertise
in hotel development, operational controls, marketing and revenue management, and financial reporting. Founded
in 1980 by Everett L. Smith, Jr., Charlestowne Hotels has become one of the most successful firms in the
hospitality industry and one of the largest hotel management companies on the Southeast coast. Based in
Charleston, South Carolina, with principals employing more than 100 years of cumulative experience
in the hospitality industry, the company has consistently demonstrated an earnest commitment to
its guests, employees, owners and community. Being developers and hotel owners themselves,
Charlestowne Hotels understands the inherent risks that owner’s face, as well as the importance
of adaptability and expertise in each project. Its current portfolio includes AAA Four Diamond
hotels, luxury-boutique historic inns, beachfront condominiums, deluxe mountain inns, golf
resorts, and branded full-service and limited-service properties. Such diversification and proficiency
has resulted in special recognition within the industry including: Conde Nast Traveler Magazine “Gold
List” and “Top 100 Hotels in the United States,” TripAdvisor’s “#1 and #2 Luxury Hotels in the United
States,” Smith Travel Research’s “Best Performing Hotel in the US,” and many other national media honors.
Mission
Charlestowne Hotels’ team of dedicated professionals forges ahead of competitors, powered by the wisdom of solid expertise, to
provide extraordinary experiences for guests, solid financial results for owners and partners, and unparalleled corporate support
throughout each stage of an emergent project.
Principals
Everett L. Smith Jr. - Chief Executive Officer
Everett Smith has served as CEO of Charlestowne Hotels since 1980, and has supervised the development and
operation of multiple hotels in major destinations in the Southeast. He has provided a range of consulting services
pertaining to the hotel industry including valuation and market analysis, operations and financial management, and
marketing and renovation planning. Everett, a Charleston native, is a graduate of the University of South Carolina.
Michael W. Tall - President & Chief Operating Officer
Michael Tall joined the company in 2004 to provide guidance in marketing, e-commerce and revenue management
initiatives. Previously, he worked with companies such as the Savoy Group, Kiawah Island Resorts and Xerox.
Michael has a Bachelor of Science degree in marketing from the University of North Carolina Wilmington and
received his Master’s Degree in Hotel Management from Cornell University’s Hotel School. Michael sits on the
Board of Governors for the Charleston Visitors Bureau and is actively involved in the Cornell University Hotel
School Alumni Association. He has been a speaker and panelist at various hotel industry conferences and has
lectured at several universities. He is continually recognized for his forward thinking approach to revenue creation.
Services
Charlestowne Hotels’ capabilities translate into an exceptionally unique and powerful assortment of hospitality
services that are offered to its clients.
Operations & Asset Management Whether the lodging asset is considered luxury or economy, Charlestowne
Hotels provides comprehensive operations management to attain optimum performance and maximum value
through a potent combination of accurate financial reporting, strategic capital planning, aggressive sales and
marketing, and a hands-on management approach.
E-Commerce & Revenue Management Charlestowne Hotels commits exhaustive resources to provide clients a leading
edge in the complex myriad of electronic distribution channels, as well as to manipulate the positioning of properties in order
to fully maximize revenue yield. Online marketing initiatives and proven sales technique, backed by a deep understanding of
consumer behavior, combine to assure that marketing activities have a measurable, positive return on investment.
Project Management & Consulting Charlestowne Hotels considers projects of varying scope - from market studies and
development planning to receivership services to financial analyses and transaction support. Customized, goal-oriented
consultancy engagements become opportunities for discovering innovative and creative solutions to many of the challenges faced
by hotel owners resulting in action plans for implementation with measurable impact.
“(Their) ability to drive
profitability through revenue management
and experienced operational guidance has led to a dramatic increase
of revenue and an excellent flow through to the bottom line.”
Steve Varn, managing partner for the Andrew Pinckney Inn and Holiday Inn Express Charleston
“Having concluded that we had taken our asset as far as we could, we hired Charlestowne;
they helped us understand its potential and put together a plan to recapitalize. Today we have a
better position in the market, our ratings and guest scores are up, and our NOI has flourished.
The asset is worth far more today than we thought possible just two years ago.”
William Taylor, President of The Springs Company
“I have been well
pleased with the overall management of these two properties...
and I have found them to be creative and vigilant about addressing marketing and
budgetary issues and would recommend them as a hotel management company.”
Batson Hewitt, CCIM, managing member for Harbourview Inn and French Quarter Inn
Through its proficiency in the latest technology, Charlestowne Hotels provides innovative hospitality management by
successfully delivering efficient solutions to its owners and developers. From site selection and in-depth market
studies, to capital improvement analysis and debt refinancing, the ability to provide accurate forecasts and
a straightforward assessment of each project is the core of Charlestowne Hotels’ business model. With
an emphasis on decentralization, but with a strong corporate support system, each of its hotels is
able to reach profit levels that would be unattainable alone. Inside this arrangement, a hotel receives
continuous access to dedicated corporate revenue, accounting, and operational assistance that
augments onsite resources. Economies of scale such as centralized reservations, revenue
management, vendor relationships, purchasing, training, and more, enable each hotel to gain brand
benefits even if they are not affiliated with one. Charlestowne Hotels’ passion for exceptional service - in
the Southern tradition of hospitality - shines through at each of their properties and is reflected in the profits
they generate. Superior performance through aggressive management – this is the focus of Charlestowne Hotels.
28 Bridgeside Boulevard | Mount Pleasant South Carolina 29464
Phone 843.972.1400 | CharlestowneHotels.com