Suburban Extended Stay Hotel

Suburban Extended
Stay Hotel
Hotels for Real Life.®
The Suburban Extended Stay Hotel® brand is in the economy
extended stay segment, and provides guests the essentials of
home at attractive long-term rates. Suburban® offers hotel owners
operational efficiencies when guests stay for longer periods of
time. By having welcoming residential/apartment style architecture,
hotels can feature single suites, queen suites and double-queen
suites, convenient on-site guest laundry and a large vending
area. This flexible floor plan concept allows for conversions, easily
adopting local market-driven design, guest room mix and suitable
extended stay guestroom features, along with an optional fitness
center, meeting space or swimming pool.
With 70 years experience, and over 6,600 properties open and
under development worldwide, Choice Hotels® is one of the largest
franchise organizations in the world.* We offer services, resources,
field support, property management systems and ongoing training
all designed to optimize hotel performance. In 2011, the total
system-wide revenue generated from the Choice Hotels marketing
and reservations channels was over $2.4 billion and over $202 million
was spent system-wide on programs and promotions designed to
increase brand awareness and drive hotel reservations.**
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800.547.0007
choicehotelsfranchise.com/suburban
BR AND HIG H LI G H TS
· 87 Suburban brand properties open and under
development worldwide in 2011.*
· The Suburban brand contributed 38.9% of gross room
revenue through the Choice Hotels Central Reservations
System (CRS) and other non-CRS marketing channels.***
Suburban Delivers Support
Suburban Extended Stay Hotel is supported by a nationwide team of Brand
Performance Consultants (BPCs). Brand Performance Consultants provide local
market assessments, pricing and rate structure support, and operational training
– making sure you are adhering to the extended stay business model to monitor
optimal hotel performance.
· Participation in the Choice Privileges® guest
loyalty program, one of the fastest-growing rewards
programs in the hotel industry with over 14 million
members.*
· With over 1,800 corporate accounts, the Choice Hotels
Global Sales team delivers business travelers for our hotels.
Key Brand Standards/
Identifiers
· Choice Hotels has joined forces with the
HelmsBriscoe Company, one of the world’s largest
group business organizers with 1,200 agents in 49
countries. This agreement provides the opportunity for
our hotels to tap additional group business leads (both
corporate and leisure) to drive incremental business.
· Well-equipped kitchens
in every room, including:
· Refrigerator
· Microwave
· 2-burner cook-top
· Sink
· Coffee maker
· Cookware and Utensils
· Weekly housekeeping service
· Guest laundry facility
and Vending Area
· Free high-speed internet access
· Free cable TV, including
premium movie channels
· Access to choiceADVANTAGE® – Choice Hotels
award winning proprietary web-based property
management system that provides effective rate and
inventory management to drive higher yield.
*Source: Internal data as of December 31, 2011
**Source: Figure reflects the revenues delivered through the Choice
Hotels Central Reservation System (CRS) and other non-CRS
marketing channels in 2011. The spend figure is based on accounting
records of the System Fee in 2011 and has been compiled in a
manner consistent with generally accepted accounting principles. See
applicable Franchise Disclosure Document dated April 1, 2012.
***Source: See Suburban Extended Stay Hotel Franchise Disclosure
Document dated April 1, 2012. For the 18 hotels that were included
in the sample, 9 hotels or 50.0% met or exceeded total Choice
contribution. Actual results may vary.
Source: See Suburban Extended Stay Hotel Franchise Disclosure
Document dated April 1, 2012. For the 18 hotels that were included
in the sample, 9 hotels or 50.0% met or exceeded the Average
Occupancy Rate. Actual results may vary.
†
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· 2nd highest average occupancy rate (64.9%) across
all Choice Hotels brands.†
This advertisement is not an offering. For New York: an offering can only be made by a prospectus
filed first with the Department of Law in the State of New York. Such filing does not constitute
approval by the Department of Law. For Minnesota: Suburban Extended Stay #F-5274.
For California: THESE FRANCHISES HAVE BEEN REGISTERED
UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE
OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE
APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE
COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE
COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN
IS TRUE, COMPLETE AND NOT MISLEADING.
A copy of the Franchise Disclosure Document may be obtained through contacting
Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901, 800.547.0007.
© 2012 Choice Hotels International, Inc. All rights reserved. 12-248/03/12
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