Econo Lodge - Choice Hotels International

Econo Lodge
Easy Stop on the Road.
Econo Lodge® is our premier economy brand that offers developers
a well-established, high value brand for conversion opportunities that
helps make your hotel easy to own and operate. We are focused on
being the best in the economy segment and are dedicated to our
owners’ return on investment, growing the brand, and maintaining
strong brand equity in the economy segment.
With 70 years experience, and over 6,600 properties open and
under development worldwide, Choice Hotels® is one of the largest
franchise organizations in the world.* We offer services, resources,
field support, property management systems and ongoing
training all designed to optimize hotel performance. In 2011, the
total system-wide revenue generated from the Choice Hotels
marketing and reservations channels was over
$2.4 billion and over $202 million was spent system-wide on
programs and promotions designed to increase brand awareness
and drive hotel reservations.**
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800.547.0007
choicehotelsfranchise.com/econolodge
Easy to Own and Operate your hotel.
We approach each opportunity with a customized approach, assessing your
property and market conditions, tailoring improvement plans to help increase the
value of your asset over the long term. Econo Lodge embraces product diversity
while consistently delivering an affordable, reliable stay experience with a great
mix of amenities. The Econo Lodge Brand represents a cost effective conversion
opportunity for owners looking to optimize a return on investment.
Key Brand
Standards/Identifiers
· Free Easy Starts™ continental
breakfast
· Free high speed internet
· Free premium television channel
such as HBO
BR AND HIG H LI G H TS
· Over 900 Econo Lodge properties open and under
development worldwide in 2011.*
· The Econo Lodge brand contributed 34.9% of gross
room revenue through the Choice Hotels Central
Reservations System (CRS) and other non-CRS
marketing channels.***
· High brand awareness and consumer recognition:
93% brand awareness.†
· Participation in the Choice Privileges® guest
loyalty program, one of the fastest-growing rewards
programs in the hotel industry with over 14 million
members.*
· With over 1,800 corporate accounts, the Choice Hotels
Global Sales team delivers business travelers for our hotels.
· Choice Hotels has joined forces with the HelmsBriscoe
Company, one of the world’s largest group business
organizers with 1,200 agents in 49 countries. This
agreement provides the opportunity for our hotels to tap
additional group business leads (both corporate and leisure)
to drive incremental business.
· Access to choiceADVANTAGE® – Choice Hotels
award winning proprietary web-based property
management system that provides effective rate and
inventory management to drive higher yield.††
*Source: Internal data as of December 31, 2011
**Source: Figure reflects the revenues delivered through the
Choice Hotels Central Reservation System (CRS) and other non-CRS
marketing channels in 2011. The spend figure is based on accounting
records of the System Fee in 2011 and has been compiled in a
manner consistent with generally accepted accounting principles. See
applicable Franchise Disclosure Document dated April 1, 2012.
***Source: See Econo Lodge Franchise Disclosure Document dated
April 1, 2012. For the 195 hotels that were included in the sample, 79
hotels or 40.5% met or exceeded total Choice contribution. Actual
results may vary.
†
Source: Millward Brown Advertising Tracking Study full-year 2011.
Millward Brown is a global marketing research firm specializing in
advertising, marketing communications and brand equity research.
††
Choice Hotels was presented with the 2011 Hospitality Technology
Visionary Award in the Infrastructure and Back-office Technology category
for its innovation, thought leadership, execution, and forward-thinking
vision for choiceADVANTAGE. The Visionary Awards honor hotel
companies for their outstanding vision and achievement in delivering
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technological excellence. Hospitality Technology is a publication dedicated to covering the role of information
technology in improving business performance for hotel and restaurant operators. www.htmagazine.com.
This advertisement is not an offering. For New York: an offering can only be made by a prospectus
filed first with the Department of Law in the State of New York. Such filing does not constitute
approval by the Department of Law. For Minnesota: Econo Lodge #F-3576.
For California: THESE FRANCHISES HAVE BEEN REGISTERED
UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE
OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE
APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE
COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE
COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN
IS TRUE, COMPLETE AND NOT MISLEADING.
A copy of the Franchise Disclosure Document may be obtained through contacting
Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901, 800.547.0007.
© 2012 Choice Hotels International, Inc. All rights reserved. 12-248/03/12
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