NOVUM Expansion

THE NOVUM GROUP
• More than 100 city hotels with over 10.000 rooms in the 3 and 4-star segments
• 20 percent owned
• Efficient company structures through centralized management in Hamburg
style
hotels
• Investments in renovations and maintenance of our properties
• Strengthening hotels and apartment buildings for the future
IT Solutions
• Foundation for a stable growth
• IT solutions ensure slim processes and continuous revenue growth
• Creation of profitable working environments in hotels and the headquart
• Expansion into a profitable real estate portfolio
• Clearly laid-out value appreciation strategy
OUR PHILOSOPHY
“Competent and motivated employees are the foundation for continuous and growing success.”
We secure the jobs in properties we acquire by contract; a matter of course for us – a matter of heart to many other
hoteliers.
“Professional property management goes without saying.”
We invest in the renovation and maintenance of our properties, plan the development of our hotels and apartments and
strengthen them for the future. The NOVUM Flächenprofi, internal general contractor of the NOVUM Group, covers a wide
range of services with high qualified employees around the topic of construction, redevelopment and renovations.
All of the Novum Group‘s properties benefit from significant appreciation by the works of professionals with years of experience.
“Innovations are our driving force.”
The continuous optimization of operating procedures through modern IT solutions makes a considerable contribution
to the Group’s success. The NOVUM IT Solutions is the foundation for a smooth flow of the day-to-day work of all departments and as such, the key to a stable growth.
THE NOVUM GROUP HOTELS
• Core brand of the NOVUM Group
• 3 to 4-star hotels in central locations and an individual character
• Individually styled, without a fix standardization in the room program
• Unified corporate identity
• Target groups: Tourists, business travellers
LOCATIONS
4
KIEL
30
LÜBECK
ELMSHORN
countries
locations
>1000
HAMBURG
employees
BREMEN
AMSTERDAM
BERLIN
WOLFSBURG
> 10.000
OBERHAUSEN
DÜSSELDORF
DORTMUND
ESSEN
LEIPZIG
NEUSS
COLOGNE
WIESBADEN
RÜSSELSHEIM AM MAIN
DRESDEN
100
FRANKFURT
OFFENBACH
ASCHAFFENBURG
MANNHEIM
rooms in more than 100 hotels
ERLANGEN
FÜRTH
STUTTGART
INGOLSTADT
MUNICH
VIENNA
BUDAPEST
rooms average per hotel
DEVELOPMENT & EXPANSION
Full of character 3 to 4-star hotels
• More than 100 hotels with over 10.000 rooms
• 30 locations in Europe
Brands
• NOVUM Hotels
• NOVUM Style Hotels
• NOVUM Select Hotels
• NOVUM LikeApart Hotels
Franchise
• Strategic growth by international brands
throughout Europe
Treugast Investment Ranking 2015 ‘A’
The renowned ranking system evaluates the profitability and
professionalism of Germany’s 70 largest hotels companies at a
yearly rate.
NOVUM GROUP HOTELS
FORECAST
TURNOVER
in TEUR
2016
2017
2018
2019
140.000
160.000
190.000
210.000
YEAR
HOTELS
ROOMS
1988
1
49
2010
12
560
2011
21
1.524
2012
23
1.977
2013
32
2.349
2014
41
2.991
2015
61
5.435
2016
> 100
> 10.000
2020
150
15.000
VISION UNTIL 2020
HELSINKI
OSLO
TALLIN
STOCKHOLM
RIGA
EDINBURGH
COPENHAGEN
VILNIUS
GDANSK
KIEL
MINSK
MANCHESTER
HAMBURG
LIVERPOOL
DUBLIN
BREMEN
AMSTERDAM
WOLFSBURG
BERLIN
WARSAW
DUSSELDORF DORTMUND
THE HAGUE
BRISTOL
LONDON
LODZ
LEIPZIG
COLOGNE
KIEV
BRUSSELS
CRACOW
PRAGUE
FRANKFURT
STUTTGART
PARIS
VIENNA
MUNICH
BUDAPEST
BERN
NANTES
LYON
ZURICH
GENEVA
ZAGREB
MILAN
BORDEAUX
TOULOUSE
NICE
MARSEILLE
BILBAO
FLORENCE
SOFIA
ANDORRA
• Takeover of existing hotels for the NOVUM Hotels brand
ROME
BARCELONA
PORTO
MADRID
LISBON
SEVILLA
VALENCIA
• Dynamic growth in the core markets of Germany and Europe,
with all of our brands as well as through franchise agreements with international brands
NAPLES
• New buildings and conversions for the 3-star NOVUM Style
Hotels, the 4-star NOVUM Select Hotels and the NOVUM
LikeApart Hotels
• New buildings and conversions with international
franchise brands
ATHENS
• Growth mainly through long-term, fixed lease agreements
EXPANSION STRATEGY
What we offer:
• Deal sourcing through our own Expansion department
• Flat hierarchies and short decision ways
• Flexibility and fast reaction capability
• Combined planning & project controlling
• Adaptable room book program
• Strong creditworthiness with a high financial and investment ranking
• Exit-viable partners
Contract conditions:
• 25 years duration with an additional 5-year option
• Fixed lease agreement
• Indexing in line with market requirements
• Collateralization in line with market requirements
Search profile:
• Central city location with excellent public transport accessibility
• 3,000 to 12,000 m² gross floor area
• New building or converted property
• Flexible room sizes and cuttings
• Low visibility requirements
• Integration of mixed-use concepts, also from 1st floor onwards
FRANCHISE AGREEMENTS
Franchise partnerships will support our future growth in Europe.
FRANCHISE
–
EUROPE-WIDE
EXPANSION
Objective 2020: 120-130 hotels
Further expansion of the NOVUM hotel brand outside the German speaking markets.
Franchise
Already existing multidevelopment
agreements with
international brands
Objective 2020: 20-25 hotels
In
Fu
MANAGEMENT
DAVID ETMENAN
MORTESA ETMENAN
SAHRA ETMENAN
Chief Executive Officer & Owner
Chief Executive Officer
Chief Executive Officer
Corporate strategy, Financing, Expansion
Personal & Property Management
Accounting, Controlling, Administration
RESA ETMENAN
SAMIRA SAID
TORSTEN SCHOLL
MARTIN STEGNER
Chief Investment Officer
Chief Project Officer
Chief Financial Officer
Chief Information Officer
Acquisition & Investment Management
Planning, Project- Management, Interior-Design
Expansion, Project-Development, Legal
IT, Networking & Communications
Financing, Treasury & Cash Management
IRIS ROSENFELDER
AMIR ETMENAN
VERENA NOSKE
ALEXANDER NOWACK
CHRISTOPH BANSE
Expansion Manager
Asset & Transaction Manager
Business Process Manager
Treasury Manager
Expansion, Akquisition
Asset & Transaction Management
Business Process Managemen
Cash Management & Liquidity Management
Business Development Manager
Expansion, Standortanalyse & Projektentwicklung
CHRISTIAN MOLL
Senior Finance Manager
IMPRESSIONS
NOVUM GROUP
Expansion Department
Lange Reihe 2
20099 Hamburg - Germany
Tel. +49 40 600 808 275
Fax +49 40 600 808 444
[email protected]
www.novumgroup.de