Retail Independent Pharmacy good medicine
Transcription
Retail Independent Pharmacy good medicine
good medicine Retail Independent Pharmacy | Celebrating Success Steve L awrence Community Pharmacy Advantage Realizing the power of independence. Dear reader, As I was sitting down to write this letter to those of you cracking the spine of the 2014 Best Practices Guide, I thought to myself “What exactly is a best practice?” It’s a buzzword used in industries across the globe, but do I really know what it is? So I did what any good business leader would do — I Googled it. Here’s what Wikipedia® told me: A best practice is a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark. In addition, a “best” practice can evolve to become better as improvements are discovered. So there I had it. It is so simple it’s genius. And it dawned on me that this is what you do every day. As an independent pharmacist, you ensure that your patients and your communities receive the best care every single day. So when 40 of you submitted innovative and unique programs and initiatives in your pharmacies we just had to share them all in this year’s publication. These best practices define the spirit of independent pharmacy. You define the spirit of independent pharmacy. For almost 25 years I have been living, breathing and sleeping independent pharmacy. There is no other healthcare provider I’d rather live, breath and sleep for. With that, I invite you to flip through these pages and read about the great best practices in community pharmacy. Steve Lawrence Senior Vice President, Independent Sales 3 You’re invested in your pharmacy. We’re invested in you. We take a listening approach to meeting your unique needs — you tell us where you want to go and we’ll help you get there. We support you with access to flexible, customizable business solutions that enable you to realize your unique vision, expand your business and help the people in your community live healthier lives. Retail Advantage Make your store the preferred destination for healthcare, wellness and convenience in your community. Our nimble solutions help you implement retail best practices, from planograms and point-of-purchase materials to monthly ad programs. Wellness Advantage You care about your community. We help you champion healthier lifestyles. We’ll equip your pharmacy with the programs and solutions to lead your community in wellness. Business Advantage Our experts act as your allies in effectively growing and managing your business in a dynamic environment. We support you with trusted expertise and proactive solutions designed to help you protect your core business — the prescription. INSIDE 2 Strategy to mitigate competitive bidding TLC Pharmacy’s solution 6 Pharmacist and RN — more ways to provide care Mingo Pharmacy’s solution 8 Business Advantage Synchronize refills, optimize inventory, improve adherence 12 16 Wellness Advantage Making patients healthy Retail Advantage Tips to expand your front-end business 20 Boosting patient adherence Mac’s Pharmacy’s solution 24 Niche Markets Listening to your community opens new opportunities 28 31 37 Raise your voice Participate in the legislative process What do you do when the corporate life just isn’t for you? You pivot: GallowaySands Pharmacy #2 Appendix of Cardinal Health Solutions 1 2014 Top Best Practice TLC Pharmacy Joe Vargas Mission, TX 956.583.2700 [email protected] Years as Cardinal Health customer — 5 Q&A Strategy to mitigate competitive bidding TLC Pharmacy’s solution When TLC Pharmacy saw that competitive bidding was starting up, they strategized and proactively built a plan to capitalize on their ability to deliver high quality, patient-focused care in order to continue to meet the durable medical equipment and supply needs of their patients. Pharmacy Operations Manager Joe Vargas explains TLC Pharmacy’s strategy and approach. Q hat was your anticipated W impact of and approach to competitive bidding? With the roll out of competitive bidding in our area in July of 2013, we decided to not submit a bid. As a small provider, we knew if we were awarded a bid, we would not be able to survive with the reduced reimbursement rates. We understood that by not submitting a bid, we would no longer be able to provide certain products to Medicare beneficiaries. This caused us to evaluate our current durable medical equipment and supply offering, our desire to provide high quality patient care and our ability to sustain our business model. After really looking at our business, we decided to focus our efforts on other opportunities where we would still be able to meet the needs of our patients. We took the time to understand our patients’s needs, our products and offerings, and our suppliers. That is when we determined the answer for us was focusing on the top needs of our patients and how we can provide the greatest level of service for them, while financially sustaining our business. 2 “We have made a commitment to understanding our patients’ needs as well as what the market may present to us. And we will continue to evolve.” Q What was your strategy? Analyzing our patient population, we saw that we had a high proportion of Medicaid patients, as well as Medicare patients who were diabetics. We understood that some of the products that our diabetic patients need require a higher level of patient interaction. We offer compression garments, enteral and nutritional products, diabetic shoes and diabetic test strips, as well as incontinence supplies. We understood that some of these products might be impacted by competitive bidding, but we knew they were complementary for the type of service we wanted to offer — so we made sure to put our focus there. We are able to continue to meet the needs of our large population of Medicaid patients, as they remain unaffected by competitive bidding, since Medicaid reimburses differently than Medicare. A large focus for our Medicaid population is enteral and nutritional and ostomy products. We identified supplier partners who could help us to best meet the needs of our patients. One supplier, Independence Medical, was critical in helping us to secure advantageous pricing on some of our medical supplies. Q hat has been the impact W to your business? The following steps are advice on how to get started in your pharmacy: Competitive bidding and the changes we made has caused us to modify our business in a few ways. We expanded our prescription delivery business to include delivery of certain medical equipment. We also provide incontinence supplies to adult day cares, doubling the number of patients purchasing incontinence supplies. We now have seven certified diabetic shoe fitters which has helped us go from selling one or two pairs of shoes a day to 20–30 pairs a day. These patients also pick up their diabetic test strips and supplies when purchasing shoes. Our patients can still get their durable medical equipment and supplies from us, we just have a more limited line on some of the products affected by competitive bidding (wheelchairs, walkers, hospital beds). Understand the needs of your patients While many providers around us were closing their doors, we were able to keep the same number of staff, continue providing high quality patient care and actually saw an increase in our business (sales and patients). We anticipate that these products — the products requiring a more personal level of service — are less likely to be a part of competitive bidding in the future. However, we have learned not to get too comfortable. We have made a commitment to understanding our patients’ needs as well as what the market may present to us. And we will continue to evolve. 2Understand market trends and regulatory impacts 3Understand how the needs of your patients align with your organizational strengths 4Determine where you want to be in the future, how your patients’ needs are met and how your strengths are emphasized 5Determine the right people, partners, education, information, products and technology necessary to successfully implement your future vision 3 QUICK TIPS What other pharmacies are doing — security Camelback Village Pharmacy PROGRAM Security best practices QUICK TIPS Phoenix, Arizona After a recent armed robbery, Camelback Village Pharmacy took several steps to better protect their staff and customers. They installed a wide-angle “fish-eye” video camera, a narcotics safe with built-in delay, and stationary (under the counter) and mobile (worn on the wrist) panic buttons. They also installed a combination lock on the door between the store and pharmacy. Camelback Village Pharmacy implemented these ideas after attending a Continuing Education class at RBC 2013. What other pharmacies are doing — making connections Central Utah Clinic Pharmacy PROGRAM Colonoscopy prep kit Provo, Utah Central Utah Pharmacy developed a one-stop colonoscopy prep kit to generate foot traffic for the full-service pharmacy, which is located on a large medical campus, but not in the main building. Central Utah Clinic’s gastroenterology clinic averages more than 100 colonoscopies a week. Today, 99 percent of those patients stop by the clinic’s pharmacy for the one-stop prep kit. Dougherty’s Pharmacy-Forest Park PROGRAM Delivery concierge 4 Dallas, Texas Dougherty’s Pharmacy-Forest Park, located in a surgical hospital, expanded its delivery to nearby office buildings. Partnering with its insurance broker, Dougherty signed up two companies with more than 500 employees to make on-site deliveries during the workday. One day, during their outreach, 140 employees got flu shots. Today Dougherty’s Delivery Concierge program accounts for more than 50 percent of their sales. Best practice suggestions community engagement $1 Senior Breakfast Herbst Pharmacy of Kokomo, Indiana, partners with four other local businesses to subsidize a breakfast that attracts 100 to 125 seniors and caregivers to a local event center on the first Wednesday of every month. One Penny Room Jeffrey’s Drug Store of Canonsburg, Pennsylvania, makes a conference room in its new building available for a penny to community groups, such as those holding religious or weightwatcher meetings. July 4th Extravaganza CareFirst Pharmacy of Broken Arrow, Oklahoma, attracts more than 1,000 people to an annual fireworks-viewing party that features entertainment, food, snow-cones, t-shirts and bouncy houses for kids — all donated by the pharmacy as a customer/community appreciation event. 5 2014 Top Best Practice Mingo Pharmacy Frank Vostatek Mingo Junction, OH 740.535.8069 [email protected] mingopharmacy.com Years as Cardinal Health customer — 4 Q&A Pharmacist and RN — more ways to provide care Mingo Pharmacy’s solution Pharmacists Frank and Melissa Vostatek are expanding healthcare access in an economically depressed steel town. To make the business model work, Frank went back to school to become a nurse and may be the nation’s first pharmacist to also practice as a Family Nurse Practitioner. Frank explained his strategy. Q How did you make your pharmacy a success in a town of 3,400 residents? We treat our customers as patients, not just retail customers. This strategy is perfect for Mingo Junction, Ohio because the lack of access to healthcare here is extreme. There’s nowhere to get a hot meal until the pizza shop opens at 4 p.m. Residents depend on the pharmacy for almost everything. 6 Q How did you turn this into a unique business opportunity? I never wanted to be anything but a pharmacist. Pharmacists have a wide scope of practice, but unfortunately Medicare doesn’t currently consider pharmacists as “providers.” Pharmacists can do a lot of great stuff, but we can’t bill for it. That’s a hurdle for a pharmacist like me who wants to practice at a different level. I had to find an original solution to a regulatory problem. Explain what you did. I became a nurse. I went back to school and got a bachelor of science in nursing. I am now a registered nurse. In addition, I’m finishing a master’s in nursing science and will be a Family Nurse Practitioner (FNP) this summer. I will be the only registered pharmacist in the country who is also a FNP, as far as I know. I also have an M.B.A. Q Was it hard to become a nurse? As a pharmacist, I already had much of the scientific knowledge needed. I attended Kent State University, which is two hours away, because they had a program that let me get a Bachelor of Science degree in 18 months, going one or two nights a week plus a clinical day. When I realized I could finish my master’s in nursing in another 18 months, I decided to go for it. I did that through Kent State’s online courses and Franciscan University of Steubenville. “Mingo Pharmacy is filling nearly 300 prescriptions a day and looking at double-digit growth well into the future because of the changes we’ve been able to make.” Q Q Q Q How does a nursing license help you as an independent pharmacist? As a registered nurse, I can administer every injection, not just ones allowed by boards of pharmacy. As a Family Nurse Practitioner, I will be able to provide continual and comprehensive wellness and illness care to children and adults through disease management, health education and preventative services. In coordination with a doctor, I will be able to write prescriptions after a thorough medical analysis. How are you leveraging your nursing license at your pharmacy? I’m adding 1,300 square feet to our pharmacy, doubling its size. We’ll have four patient suites, up from just one now. We’ll provide a broad range of urgent care services. Also, the clinic hosts a physician once a week for a Suboxone clinic, serving a big need in our area. How do you grow a pharmacy-clinic in a small town? The key is to build relationships in your community — with schools, businesses and patients. We’ve given more than 1,000 flu shots over the last two years to faculty and staff at schools on-site. Schools account directly for one-fifth of our flu shot business and another one-fifth indirectly from spouses and children. Because I’m a RN, there’s no restriction on the age of patients who can get a flu shot from me. o you see yourself mainly D as a nurse or a pharmacist? I definitely see myself as a pharmacist. Being a pharmacist is what I love. Mingo Pharmacy is filling nearly 300 prescriptions a day and looking at double-digit growth well into the future because of the changes we’ve been able to make. But our community needed me to practice pharmacy in a different way. If that means becoming a nurse, so be it. Innovation occurs in unexpected ways. The following is advice on how to get started in your pharmacy: Think of your business as providing access to healthcare, not just as a retail pharmacy. We offer free blood pressure, heart rate, weight, pulse oximetry and blood sugar checks every day at the pharmacy and on Wednesday mornings at the senior center. I take flu and pneumonia shots with me. While there, I identify patients for Zostavax (a shingles vaccine) and have a test claim run for their copay. 7 Business Advantage Brad Tice, PharmD, MBA, FAPhA Director, Marketing and Product Management, Cardinal Health Billions of healthcare for health plans. There are six retail independent pharmacies. This dollars are spent pharmacy-related measures that solution suite includes Medication addressing issues around impact Medicare Part D plans, and by Therapy Management, the EQuIPP™ medication non- contributing to higher Star Ratings dashboard, the Compliance adherence and many have identified for plans, a pharmacy can potentially Management Service and the the need for adherence and qualify for more narrow networks. HIPAA Support Program. these issues. In light of these facts, In response to the CMS Star Ratings Below are examples of pharmacies the United States healthcare system is and their impact on community who have seen the advantage of changing from providing transaction pharmacy, Cardinal Health has inventory optimization, often from based incentives to value based created a suite of solutions that synchronizing a patient’s refills to purchasing. This change is most address medication adherence, one day each month. Synchronization evident in the implementation of the pharmacy quality and integrity and inventory management can Centers for Medicare and Medicaid and compliance. Reach for the Stars deliver game-changing results in Services (CMS) Star Ratings metrics solutions are available to affiliated patient adherence. compliance programs to focus on 8 9 Business Advantage Synchronize refills, optimize inventory, improve adherence The below pharmacies have enjoyed productivity gains from inventory optimization, often by synchronizing a patient’s refills to one day each month. The Business Advantage is powerful. Synchronization and inventory management can deliver game-changing results in patient adherence and store profitability. Billions of healthcare dollars are spent addressing issues around medication nonadherence and many have identified the need for adherence and compliance programs to focus on these issues. In light of these facts, the United States healthcare system is changing from providing transaction based incentives to value based purchasing. Westlake Drug Westlake Drug in Portage, Michigan, combined the power of Cardinal Health Inventory Manager (CIM) and the store’s pharmacy benefit manager to push annual inventory turnover to 16.5 days. The national average for prescription drug inventory turnover is 12.6 days, according to the 2013 NCPA Digest. CIM performs audit counts and sets reorder points. An SRS pharmacy management system shows the prescription needs of patients. Pharmacist Derek Quinn harmonized the data in an Excel spreadsheet. The Medicine Shoppe, Benson, AZ Medicine Shoppe 1569 in Benson, Arizona, started a medication synchronization program in 2010 that now covers 350 patients and 1,400 prescriptions per year. In Sync My Meds, a technician helps patients pick a monthly “sync date.” One week before this date, the tech reviews the list with the patient and the store orders what it needs. Results have been amazing. Annual inventory turnover rose from about 14 days to more than 20 days. The store returned $8,000 worth of inventory. Labor needs shrank because calls and fulfillment were done during slow times. “We’ve gone from a demand pharmacy to more of an appointment pharmacy,” says pharmacist Marla Trepanier. 10 Family Pharmacy Family Pharmacy in Vidor, Texas, used the 80/20 principle — 80 percent of volume comes from 20 percent of customers — to start synchronization. The pharmacy ranked customers by the number of medicines taken and started at the top — a patient taking 27 medicines per day. Based on these changes their prescription volume is up 25 percent among synchronized patients. Delivery uses one less gas fill-up a week. Adherence? Before syncing, patients failed to take medicines eight days per month on average; since syncing, that’s fallen to 2.5 days. “Patients are feeling much better, and we are filling more of their prescriptions,” says owner $1.3M The Audit Assistance team helped retail independent pharmacies prevent $1.3 million from being recouped during third-party payer audits in 2013. David Haney. Mac’s Pharmacy Mac’s Pharmacy in Knoxville, Tennessee, has two synchronization offerings. MediSync™ provides synchronization free to all patients. MediSync Plus™ costs $10 per month to cover the cost of special Dispill® packaging that organizes up to a month’s worth of medication in a color-coded package. Adherence is 91.9 percent in MediSync™ and 96.7 percent in MediSync Plus™. Pharmnet Pharmnet of Winona, Mississippi, uses synchronization for its ultralow inventory model. The majority of the pharmacy’s business is from delivery, serving 18 rural counties from a 350-square-foot office. “I’m not in the warehouse business,” says owner Stanley Devine. “Cardinal Health delivers every day.” Dougherty’s Pharmacy-Forest Park Dougherty’s Pharmacy-Forest Park, located in a surgical hospital in Dallas, Texas expanded its bedside pharmacy business to nearby hospitals. Because surgical hospitals operate on a regimented schedule, Dougherty’s enjoys considerable ability to manage inventory and staffing, Dougherty’s president Andy Komuves says. 41% Customers prevented 41% more money from being recouped compared to customers who did not use Audit Assistance during an audit. $1.2M 2013 MAC value was $1.2 million. 50% By 2018 specialty drugs are projected to represent 50% of all drug sales. The Business Advantage of adherence, inventory management and synchronization comes in many forms. Sources: Cardinal Health; Prime Therapeutics published whitepaper of internal data 11 Wellness Advantage Mark Pilkington, MS, RPh Vice President, Strategic Sourcing and Product Management, Managed Care, Cardinal Health The healthcare system pharmacists will play a critical role disease state screenings for issues in the United States has in the delivery of accountable such as diabetes and hypertension. been evolving at a patient care. In order to generate enough revenue tremendous pace The transformation of pharmacies into to sustain and expand this model, towards an environment rewarding accountability for the outcomes of patient care. As the expectations of the healthcare system transform the pharmacist from a dispenser of medications to the role as a healthcare professional, pharmacies will become a healthcare destination in the community. Going forward, 12 a healthcare destination will require pharmacies must focus on a broad a series of wellness offers in order range of these wellness offerings. to provide economic critical mass. Our healthcare system will Customized to local market demand, challenge every provider to offer a pharmacies will offer a mix of patient value proposition and community care services including, but not limited pharmacies have the opportunity to Medication Therapy Management to create that value as a healthcare (MTM), immunization services for destination in their communities. vaccinations and travel needs and 13 Wellness Advantage Making patients healthy The Best Practices featured here demonstrate your peers pursuing innovative strategies that implement wellness offerings into their pharmacies to give themselves a competitive advantage within their communities. Pharmacies like these and yours have the unique opportunity of aligning core values of treating patients and becoming stewards of a healthy community. The healthcare system in the United States has been evolving at a tremendous pace towards an environment rewarding accountability for the outcomes of patient care. As the expectations of the healthcare system transform the pharmacist from a dispenser of medications to the role as a healthcare professional, pharmacies will become a healthcare destination in the community. Barney’s Pharmacy Barney’s Pharmacy in Augusta, Georgia, advocates wellness on a grand scale. Every year, the five-store pharmacy holds a large health fair inside its flagship store. Last year, 50 vendors bought space and more than 400 visitors checked out healthcare products and services. “The event has brought countless people into the store who were not Barney’s customers but ended up transferring prescriptions after seeing what we have to offer,” says owner Barry Bryant. Waterfront Family Pharmacy Waterfront Family Pharmacy in Morgantown, West Virginia, took wellness into its community with the help of a new Community Pharmacy Residency Program, in conjunction with West Virginia University. The pharmacy resident focuses on community wellness: health screenings, education, Medicare Part D enrollment sessions and vaccination clinics. This helps both the community and the pharmacy. In seven months, enrollment in the pharmacy’s diabetes management program increased 30 percent and flu shots soared 160 percent. 14 45 annual prescriptions A heart disease patient fills an average of 45 prescriptions annually and spends 69 percent more in a pharmacy than nonheart disease patients. Newport Lido Pharmacy When surfers asked where to get yellow fever vaccinations so they could attend international competitions, pharmacist Gerard Rivera decided to make his pharmacy the answer to that question. He created a wonderful niche business in the process. Newport Lido Pharmacy’s Travel Clinic now serves the many world travelers in his affluent beachfront community — from surfers to retirees to student medical missionaries attending Loma Linda University. The pharmacy has a sign on the door, but most business comes by word of mouth. The pharmacy obtained a special license to provide yellow fever vaccines in California and established a relationship with a doctor in its building to smooth the process of getting the proper prescriptions. Mingo Pharmacy Pharmacist Frank Vostatek is the all-purpose wellness leader in his 3,400-resident hometown, Mingo Junction, Ohio. Frank, a registered pharmacist, went back to school to become a registered nurse and a Family Nurse Practitioner. He’s expanding a one-suite clinic into a four-suite wellness and clinical care center at his pharmacy. “The biggest wellness need in my town is access,” Vostatek says. “I want to deliver that.” 4X Adults with diabetes are two to four times more likely to have heart disease or a stroke than adults without diabetes. $40B Immunization and vaccination global market is predicted to be a 40 billion enterprise by 2015. 30% Americans that develop shingles at some time in their lives. Source: Rx Impact Medical Expenditure Panel Survey 2008, NACDS Economic Department; cdc.gov 15 Retail Advantage Shaun Young Vice President, Consumer Health, Cardinal Health 16 Healthcare in the When your patients and other competitive pricing, the consumer United States is changing. consumers enter your store, it is vital experience and an efficient supply The role consumers play to provide them with products and chain — will position you and your in healthcare is changing. solutions which encompass their business to succeed. The role you play, as an independent entire healthcare needs. There are pharmacist, with your patients a number of ingredients needed and within your community is to build a successful front-end for changing. How you respond to that your pharmacy, and there are many change will impact your patients different combinations of these and your business. Cardinal Health ingredients which will fit your business has responded. Cardinal Health is model and your patients. The blending transforming our retail solutions and of these ingredients — including store offerings to help you serve today’s operations, ordering systems, financial consumer and grow your business. tools, merchandising, marketing, Cardinal Health has the retail experience, supply chain excellence, and front-end solutions which will transform your store to a healthcare destination and position you to be the healthcare provider of choice for your patients. 17 Retail Advantage Tips to expand your front-end business The best-practice pharmacies below are finding innovative ways to pivot toward opportunities that leverage a store’s retail advantage, including reputation, unmatched knowledge of its market and an ability to adapt quickly to changing customer desires. While the very best front-end strategy depends on the unique opportunities presented in a particular market, this year’s best practice nominees are innovators within their communities to provide a rich inventory of retail ideas to power front-end growth. Independent pharmacists maximize their retail advantage when they find unique opportunities to generate foot traffic that complement the pharmacy business. “We owe it to our customers to stay with the times,” says Miles Bailey of bestpractice nominee Loris Drug Store in Loris, S.C. Loris Drug Store Loris Drug Store, a traditional small town, Main Street pharmacy, re-invented its gift shop to meet the unique needs of local shoppers and to introduce a new segment of customers to the pharmacy. Bailey remodeled the stores, front-end to emphasize his town’s southern charm and updated inventory to include trendy items, such as Heybo, Duck Commander, Ginger Snaps, and Tervis Tumblers®. This resulted in the gift section revenue soaring above $350,000 annually. Bailey has created attention-grabbing window displays that have incorporated vintage collectibles. Bailey’s talent for merchandizing and using social media has not gone unnoticed. He was recognized as “Merchant of the Year” by the Loris Chamber of Commerce. Hobbs Pharmacy Hobbs Pharmacy in Merritt Island, Florida, is redesigning and featuring an advanced wound care section in the front-end of their store. This innovation will make Hobbs the go-to retail place in its community for these higherend products, helping to differentiate the store. Working with Independence Medical and Cardinal Health, Hobbs is creating a 12-foot planogram with signage to show customers the right products for different stages of wound care. A motorcycle accident victim alerted the store’s owners of the need to better educate the retail consumer on wound care products. 18 74% of viewers think product ads are more believable when viewed in a pharmacy. TLC Pharmacy TLC Pharmacy pivoted to high-touch medical products after Medicare started competitively bidding durable medical equipment. Instead, they started focusing on a popular, profitable product in diabetes shoes. The store now has seven certified fitters and sells 49% of PHN viewers are open to discussing a product/brand with their pharmacist. as many as 30 pairs of diabetes shoes daily. “Business is growing every day,” says Joe Vargas, co-owner. 10,000 people who reach the age of 65 every day in the U.S. 12.9% The elderly account for 12.9% of the U.S. population, but consume approximately 34% percent of total prescriptions. Sources: American Society of Consultant Pharmacists Fact Sheet; DeciBio Durable Medical Equipment: U.S. Market Size, Segments; Bain Alternate Care Study for Cardinal Health, 2011; 2013 Nielsen in store study at PHN™ enabled locations. 19 2014 Top Best Practice Mac’s Pharmacy Mike and Mac Wilhoit Knoxville, TN 865.524.3453 www.macspharmacy.com Years as Cardinal Health customer — 21 Q&A Boosting patient adherence/pharmacy revenue Mac’s Pharmacy synchronization solution Q How does your program work? Mac’s Pharmacy in Knoxville, Tennessee created a synchronization and packaging program that greatly improved medication adherence, especially among elderly patients. Pharmacist Mike Wilhoit explains how his four-store family business found an opportunity in adherence. Q Q How was your innovation born? In 2009, we saw a need to synchronize medicine schedules and use packaging to take the guesswork out of taking prescription drugs. The need was especially great for patients treated at home for chronic conditions. Of those patients being treated for chronic conditions, clinical trials show average adherence rates of 43–78 percent. 20 We use MediSync™ which is our medication management service to manage our adherence program. Under MediSync™ the pharmacy takes full control of a patient’s medication management by handling refills, prior authorizations and medication changes. Each patient is assigned a Mac’s Pharmacy MediSync™ Coordinator who calls each month for pill counts to check adherence and to go over all of the patient’s medication needs. Participants in this program get their maintenance medications filled on the same day each month. The routine is convenient for patients and maximizes efficiency at the pharmacy. How did you change patient behavior at home? We’ve changed behavior through our packaging. We knew there had to be a better way of packaging drugs than traditional Rx bottles. For an additional small monthly fee through our MediSync PLUS™ program we package their medications through Dispill®, a multi-dose packaging solution. Dispill® organizes up to a month’s worth of medicine into a single package. Color codes simplify the schedule and our Mac’s Pharmacy MediSync™ Coordinator takes the time to explain how to use this packaging to achieve maximum benefits. Using Dispill® helps patients know what to take and when. We’ve actually received written thank you notes from family members. One woman was near tears when thanking us for helping her mother. “When we started, we didn’t have any long-term business. Now, we have a separate pharmacy dedicated to that business, serving 10 communities and growing.” Q Q Q Q Q How is the packaging done? We started with a packaging system that was labor intensive and not as user-friendly. Then, we found the Dispill® system. It’s fantastic! Our staff required almost no training other than watching a five-minute video. It lowered the cost of providing the service to our patients dramatically and allowed us to do compliance packaging at each of our stores. How did Dispill® affect adherence? A pharmacy resident designed a study to measure the adherence level of our patients. He measured proportion of days covered, based on a 30-day medication cycle. In the study of 51 patients, those enrolled for 90 days or more had a 91.9 percent adherence rate in MediSync™ and 96.7 percent in MediSync Plus™, compared to clinical trials showing typical adherence rates of 43–78 percent for chronic conditions. What are the business implications? That level of compliance means six more refills in a calendar year. MediSync™ also has helped us partner with home health care providers, assisted living facilities and nursing homes. When we started, we didn’t have any long-term care business. Now, we have a separate pharmacy dedicated to that business, serving 10 communities and growing. What challenges have you overcome? Medicare and Medicaid don’t pay for packaging. MTM has a billing code that can be used once to start the service. We charge patients $10 per month for MediSync Plus™, roughly breaking even when labor and material are considered. How have your marketed MediSync™? We’ve marketed our program through flyers, brochures and sample packs provided during counseling sessions. We also hired a marketing representative to explain the program to physicians, nursing agencies and other healthcare providers. Word of mouth is what turned the corner for us. Providers began reaching out to us to enroll patients. Also, the first month of MediSync Plus™ is free so people can see its benefits. Customers are amazed at what they get for $10. The following is advice on how to get started in your pharmacy: Do it! There are so many resources that can assist you with basic synchronization. All you need is a computer and the ability to download software. You can start in 10 minutes. At first, our program was very labor intensive, but it’s become simplified and efficient over time. I know pharmacy owners have a lot on their plate. If someone thinks, “I just don’t have the time,” I suggest identifying a program leader for it at your pharmacy. You can synchronize prescriptions to the slower parts of the month, adding volume without adding labor. 21 QUICK TIPS What other pharmacies are doing — technology Medicine Shoppe #708 Sherman, Texas PROGRAM RxSafe After suffering a break-in, Medicine Shoppe #708 owners Jana and Randy Bennett bought the RxSafe system to improve security. The decision paid off. RxSafe cost the pharmacy roughly the same as a part-time technician, yet it improved workflow enough to reduce the need for technician labor by 45 hours. Medicine Shoppe #1096 PROGRAM CIM your way Hobbs Pharmacy PROGRAM Meds OnCue Tablet-based ordering 22 Pharmacist Yehia Aryan maximized the power of Cardinal Health Inventory Manager (CIM) by using more of its features. For example, all drugs that are ranked A and B by CIM should be ordered every two weeks. This keeps the 70 or 80 most used drugs in stock at all times while reducing staff time spent stocking shelves. As a result, the pharmacy decreased waste from outdated medicines and improved cash flow. Merritt Island, Florida Hobbs Pharmacy provides patients with Quick Response (QR) codes on all prescription labels so that patients or caregivers can access medication specific videos and other features anytime on their smart phones. Pharmacy management system Rx30 redesigned their system to print the QR codes on the labels. VUCA Health provides the content for the videos from its information library. Hobbs has received great feedback from the program especially from moms learning about antibiotics for their children. One of the features Hobbs is excited about is the ability for patients to receive text reminders for doses and refills, helping improve adherence. Miller Drug PROGRAM West Hartford, Connecticut Bangor, Maine Miller Drug’s two-person IT staff tweaked a Samsung Galaxy tablet and blue-tooth commercial scanner to work seamlessly with Order Express. The tablet-based system lets employees go up and down aisles reordering without going back to Order Express or downloading an order through a telzon unit. Gillespie’s Drugs PROGRAM Facebook contest Caldwell, Ohio In an effort to boost the pharmacy’s social networking presence, the pharmacy raffled off an iPad mini to people who “liked” and “shared” the pharmacy’s Facebook page. This resulted in their Facebook followers growing from 100 to 1,100 in two weeks and the post had over 40,000 hits! Now, for free, the pharmacy delivers promotions, such as a Yankee Candle sales, Flu Shot Clinics and over the counter specials to a receptive Facebook audience who see the information immediately. Many times such a promotion will get 700 views in just a couple of hours. Facebook also offers the ability to “boost” a post to a target audience for as little as $10; this puts your post on the top of your audience’s newsfeed. Facebook provides helpful demographic info, such as age, gender and zip codes of viewers, says the pharmacy’s Kyle Huck. “We worked with Dean Lawyers to make sure physicians can grant pharmacists authority and to draft the documents to change therapeutically equivalent drugs with patient consent. It turns out in Wisconsin, physicians can do this. It would be nice if every state gave this authority.” Brian Apel Dean Pharmacy “People tend to shop more when they get something back in return.” Eric Haas Doc’s Drugs, Vice President of Marketing, on loyalty programs “Facebook advertising is easier and more effective than most pharmacies realize. You can tell immediately how many people saw a promotion and what town they’re from. And it’s free.” Kyle Huck Gillespie’s Drugs, Director of Operations 23 Niche Markets Niche markets and niche products are powerful ways to make your store more successful. It’s not one size fits all, it’s taking time to listening to your community and then responding. Learn from your peer’s creative examples and you can achieve remarkable results. . 24 Listening to your community opens new opportunities. Dean Clinic Pharmacy Madison, Wisconsin PROGRAM Collaborative practice therapeutic substitutions As a retail pharmacy that’s part of a large, physician-led health system and insurer, Dean Clinic Pharmacy created a program that lets the pharmacy substitute dose-equivalent formulary drugs for those outside the formulary. The program covers 15 therapeutic classes, including nasal corticosteroids, proton-pump inhibitors, angiotensin II receptor blockers, SSRIs, statins, triptans and fibrates. The goal is to create a niche that makes the pharmacy a center of pharmaceutical cost effectiveness in the health system. Zale Drugs Warsaw, Indiana PROGRAM Bio-identical Hormone Replacement Therapy (BHRT) This classic hometown pharmacy provides BHRT to restore needed hormones to menopausal women. Pharmacist Becky Shroyer built the BHRT niche and a larger compounding business through her passion and commitment. She has worked with the physicians of hundreds of patients to treat them with BHRT. Patients complete a five-page medical history for a consultation costing $75 for an initial visit and $35 for a follow-up. Zale Drugs charges $140 for a basic hormone panel that tests estradiol, progesterone, testosterone, DHEA and morning Cortisol levels and $200 for more sophisticated monitoring. “Most doctors don’t have time to deal with this — and don’t want to,” Becky Shroyer says. With the program, Zale’s has experienced improved customer retention and success in cross-selling vitamins. When a patient presents a prescription that is not in the formulary or more expensive than a formulary drug, the pharmacist discusses the change with the patient and makes the switch if the patient agrees — all without going back to the physician. The health system’s physicians signed forms in advance providing the pharmacists legal authority to make these costeffective changes. These changes have resulted in $10,000 in savings during one month for Dean Clinic Pharmacy’s insurer, plus savings of $4,500 for their patients. 25 Listening to your community opens new opportunities. Niche Markets 26 PROGRAM Care through compounding Welcare Pharmacy San Marcos, California Pharmacist Claire Vo, a cancer survivor, started a new pharmacy and compounding business specifically to tailor products and services closely to the needs of patients. Using compound topical creams to help patients reduce dependence on narcotic drugs has become an especially important and successful niche within her compounding business. In collaboration with doctors, she helps create individualized treatment plans that use compound topical creams to wean patients off painkillers. This has resulted in increased referrals and improved customer retention at her pharmacy, all while fighting prescription drug abuse. PROGRAM Prescription drug awareness Greenbrier Medical Arts Pharmacy Lewisburg, West Virginia Greenbrier Medical Arts Pharmacy took its knowledge and influence into the local school system to fight an increase in the abuse of illegal and prescription drugs among youths. For seven years, the pharmacy has partnered with the local police department to educate middle school students about the potential dangers of all drugs, including over-the-counter medications. In its first year, the program focused on eighth-graders. The pharmacy decided that was too late to start, so it successfully tailored the program to seventhgraders. According to the school reporting system, the number of school incidents related to drugs has fallen since Greenbrier started their program. Medicap Pharmacy 8142 Burlington, North Carolina PROGRAM Menopause Mondays “Hot Flashes? Night sweats? Insomnia?” This powerful advertising copy invites women to a free Menopause Monday seminar at the Medicap Pharmacy. Held every three months, Menopause Monday boosted the pharmacy’s compounding business, including an existing BHRT service. By making recommendations to a patient’s physician on the best BHRT compounds to use for a patient, a Medicap pharmacist helps patients who don’t benefit from traditional therapy. Menopause Monday has increased the pharmacy’s total compounding business and lifted the number of patients sticking with the therapy and coming in for follow-up consultations. Raise your voice 28 Participate in the legislative process Now, more than ever, community pharmacists must raise their voices and participate in the legislative process. Issues such as Medication Therapy Management (MTM), reimbursement rates and the implementation of healthcare reform are on the minds and desks of policy makers in every state and in our nation’s capital. As state and federal policies evolve, retail independent pharmacists like you can make a difference. Here are some suggestions on how you can get involved: Find out who represents you From a state and federal level it’s important to know who your representatives are. Visit an elected official A key goal in advocacy is to develop a long-term relationship with your legislator. A personal meeting, ideally while your legislator is at home in the district, is the best way to build that relationship and communicate your views on an issue. After a face-to-face meeting with your legislator, follow-up communications are even more effective. Call your elected official Telephone calls have the benefit of immediacy. While the need to be brief works against providing much supporting information, telephone calls are most effective when time is short. Write your elected official Another effective way to communicate your concerns with your elected official is by writing a letter. Phone calls are the quickest method of communication, but unless your elected official is available to speak with you, your concerns will be relayed to him or her through a staff member. In this way, neither your message nor your personal touch reaches your legislator directly. Host a meet and greet A meet and greet is an event that a pharmacy hosts with other pharmacists to exchange views with legislators on issues of concern. A meet and greet provides the pharmacy community with an opportunity to develop relationships and discuss issues with individuals who are in positions to make decisions affecting your pharmacy. Conduct a pharmacy tour Often your Federal legislator is in his or her district office during congressional recesses, which are especially good times to schedule a pharmacy tour. Visits by legislators to your pharmacy are an effective way for you and your staff to build relationships with legislators. Pharmacy tours illustrate first-hand how your processes relate to legislative issues. Check out the Cardinal Health Legislative toolkit for more tips on how you can get involved in the legislative process. legislativetoolkit.com What makes someone a healthcare expert? Take a brilliant mind and add education and experience. Mark Pilkington, MS, RPh John Fiacco, RPh Ron Clerico, R Ph Retail Vice President, gy te Marketing Stra ah o u , Elie M. B BA ,M PharmD Meet our Experts on Essential Insights cardinalhealth.com/ pharmacyexperts › dent, Vice Presi Care and M ana g e d ent Developm Business bout A sk me a ain PBMs, ch ac y ies; pharm c pharma within benefits , Medicaid Medicare mercial and com an d markets; nit y g commu in g levera y as a pharmac asset. strategic t Ask me abou orks, Preferred netw acy, m specialty phar alth population he and management re Ca e bl ta Accoun . ns io Organizat Vice President, Pharmacy Operations Management, Medicine Shoppe, Independent Sales and Sales Operations Department Ask me about MTM, medication synchronization, pharmacy accreditation and the business of Vice President, Strategy Sourcing and Product Management, Managed Care Ask me about Leveraging community pharmacy as a strategic asset; pharmacy benefits within Medicare, Medicaid and commercial markets. Brad Tice, Pha rmD, MBA, FAPhA Director, Marke ting and Product Manag ement, Performance an d Clinical Outco mes Ask me abou t MTM, PHM, m anaged care, CMS Star Ratin gs, pharmacy clinical services , outcomes measurement and quality measurement. independent pharmacy. A variety of perspectives, a wealth of experience. Only at Cardinal Health. 29 High fives, hugs and healthy food Simple changes in everyday living make all the difference to help a child be healthier, more resilient and smarter. Cardinal Health is going upstream … helping children develop to their fullest potential and, long-term, reducing chronic diseases. We are all aware that how we live our lives and how we raise our children makes a big difference in our long-term health. The exciting news is there is new science that confirms access to good nutrition, creative play and caring adults not only lead to better health but also shape a child’s personality and helps them to be more resilient, and more successful in school. Even more encouraging — it is never too late to begin. Good4Growth is a new partnership between the Cardinal Health Foundation, American Association of Pediatrics, American Dairy Association Mideast, and Action for Healthy Kids that gets this new science, put into very simple language, into the hands of everyday people. Good4Growth includes practical tools and tips to help anyone who touches a child’s life give that child a great start. We invite health care providers, dietitians, pharmacists, the business community to help spread the word in local communities. Visit Good4Growth.com to Visit good4growth.com more. the get the tools,to learn share story, and be part of a movement for kids. Our Partners 30 What to do when... the corporate life just isn’t for you? You pivot: Galloway-Sands Pharmacy #2 When a local independent pharmacy was being The team leveraged their existing name purchased by a chain, business partners Joey that was well known in the community and Galloway and Kevin Sands saw an opportunity Galloway-Sands Pharmacy #2 opened its doors to pivot. The business partners developed in January 2013. Brad handpicked a staff of their plan for opening a second independent experienced pharmacy technicians and cashiers pharmacy location in Southport, North Carolina who go above and beyond to take care of their with Brad Narron as the lead pharmacist. Brad patients. One month later, the pharmacy had was previously the pharmacist at the pharmacy 858 patient profiles and averaged more than that was bought out by a chain and he wanted 100 scripts per day; they just recently filled over to stay close to his long-time customers. While 200 scripts in one day. One thankful customer they were working on opening the store, made the pharmacy a bench for the front of there were several community members the store. Brad explained his switch to the (roughly 20 in one day) who were anxious to local newspaper: “It’s (about) the latitude and continue having their prescriptions filled by an freedom to do things the way you think they independent pharmacist and stopped by to ask ought to be done and taking care of people when they could start getting their prescriptions the way you want to.” filled at the new pharmacy. “It’s (about) the latitude and freedom to do things the way you think they ought to be done and taking care of people the way you want to.” Brad Narron Lead Pharmacist 31 “The goal of improving the security of a store is not to have perfect security. That’s impossible. The goal is to make the store as difficult a target as possible, encouraging criminals to go elsewhere.” Dennis Meyers Camelback Village Pharmacy, Pharmacist “Remember the caretakers! They work hard and are an important connection to your elderly customers. We make sure they know they’re welcome at our $1 Senior Breakfasts.” Craig Bone Herbst Pharmacy, Pharmacist 32 QUICK TIPS What other pharmacies are doing — marketing Andrews Pharmacy PROGRAM The delivery truck as billboard Shelbyville, Kentucky When Matthew and Morgan Andrews opened their two pharmacies, they realized that not only would their delivery service set them apart from the competition, but it would also be the most effective and efficient way to advertise in the community. They wrap each of their Nissan Cubes to look like old fashioned delivery trucks and advertise the pharmacy’s name and contact information on delivery runs. PROGRAM A personal touch Arrow Prescription Center #17 Healthy hands An apothecary style pharmacy located in a medical office building between two trauma hospitals, Arrow Prescription Center #17 gives away one-ounce hand sanitizer clips and offers free refills. The clip-on sanitizers provide customers with access to “healthy hands” when and where they need it. It’s a great for advertising, because customers and hospital workers attach the clips to their lab coats, backpacks and purses. Happy Valentine’s Day! Kuna, Idaho Every year, pharmacist Travis Walthall puts on a tuxedo and personally delivers 500 roses to physicians’ offices and a local senior center. “Nurses usually say thank you for weeks or months afterwards when they call in prescriptions,” he says. When Rajesh Chotalia was a child, his mother had medical problems, including Angina. He wanted to be able to help his mother but didn’t know how, so he decided to study medicine and eventually became a pharmacist. His mother inspired him to take care of the mothers of the world as well as all human beings, and that is exactly what they do as a team at Roger’s Professional Pharmacy. Ross Drugs Custom Rx Pharmacy PROGRAM Chicago, Illinois Bolstered by his mother’s advice, Rajesh’s daily goal is to assist his patients in achieving a better quality of life. Rajesh has found that simply greeting his patients with a positive attitude can completely change his patients’ day for the better. For example, Rajesh personally calls every customer on his or her birthday. More specifically, for more than a decade, he’s made five to 10 calls per day to reach his nearly 1,500 to 2,000 customers in one of Chicago’s poorest neighborhoods. “This personal touch, letting them know I care, goes a long way,” he says. Hartford, Connecticut PROGRAM Roger’s Professional Pharmacy, Inc. PROGRAM New customer competition Mt. Sterling, Kentucky Ross Drugs found a creative way to encourage their employees to find new business by paying them. Employees get the first month’s profit for all new patients they bring in. Every month, an extra $100 bonus is awarded to the staffer who brings in the most business. For winning a large facility, such as a nursing home, employees get a $1,000 bonus, plus the first month’s profit from prescriptions. 33 Reach for the Stars: Pharmacy Performance, Quality and Outcomes Metrics Lead the way. CMS Star Ratings With the future of pharmacy heavily dependent on the Centers for Medicare and Medicaid Services (CMS) Star Ratings attached to Medicare Part D plans, it’s more important than ever for you to prove the quality of your pharmacy. That’s why we’ve developed a comprehensive set of solutions designed to help you stay compliant and not get left behind. We’ll provide the support you need while you maintain your focus on your patients, enabling you to be a distinguished health destination for your community. 34 Understand pharmacy performance with EQuIPP™ dashboard This user-friendly, performance-benchmarking dashboard not only helps you track and measure your performance, but also connects your pharmacy to relevant information and tools to help you succeed. It’s a way to measure your overall performance against CMS measures and gain access to more narrow networks. Improve performance and medication adherence with Medication Therapy Management (MTM) Solution As an extension of your pharmacy team, we’ll work with your patients to help ensure they are complying with their medication regimen. We’ll handle the paperwork and documentation while you maintain your relationship with the patient. With three of the measures within Star Ratings based on adherence, MTM plays an important role in improving the performance of your pharmacy. Comply with CMS Standards through ACPE-accredited training on our online Learner Community A partnership between Cardinal Health and LearnSomething Inc., Learner Community is a one-stop shop for accredited courses and training accepted by all third-party payers and necessary for compliance. Maintain HIPAA compliance with our HIPAA Support Program Compliance requirements are always changing. Our HIPAA Support Program provides updated policy manuals, training and guidance for meeting all the requirements. The right medication, the right dose, the right time. Increase your customer base and diversify your business. Dispill® is ideal for patients with multi-dose requirements, alternate or long-term care sites, or patients with over-the-counter (OTC) regimens, such as fitness or dietary supplements. Dispill® eliminates the need for pillboxes and single-dose bingo cards. Most of all, you’ll give your highest risk patients a simple, safe and easy way to ensure they take the right medication and the right dose at the right time. In partnership with Learn more about Dispill® at cardinalhealth.com/dispill. 35 “I did patient adherence work when I started out in 1973 but was told to knock it off because I wasn’t paid to spend time with patients. How times have changed! Now, it’s a hot topic in pharmacy magazines and I’ve started a synchronization program that’s improving adherence.” David Haney Family Pharmacy , Pharmacist, “‘It’s a great day at Roger’s Professional Pharmacy!’ That’s how we’ve answered the phone ever since we opened the pharmacy. People need to feel warmth and care coming from the phone.” Rajesh Chotalia Roger’s Professional Pharmacy, Pharmacist 36 Appendix of Cardinal Health Solutions Cardinal Health Inventory Manger (CIM) – 10, 22 Cardinal Health Security Solutions – 4 Dispill® – 11, 20, 21, 35 Independence Medical – 3, 18 Legislative toolkit – 28 Medicap – 27 Medicine Shoppe – 10, 22 Order Express – 22 Cardinal Health, in recognizing our independent pharmacists in our “Best Practices Guide,” makes no representation or gives any guarantee that these practices will result in any particular level of success for any one pharmacy. 37 Best Practices Guide 2014 Retail Independent Pharmacy Celebrating Success © 2014 Cardinal Health. All rights reserved. CARDINAL HEALTH, the Cardinal Health LOGO, ESSENTIAL TO CARE, DISPILL AND EQUIPP are trademarks or registered trademarks of Cardinal Health. All other marks are the property of their respective owners. Lit. No. 1RBC14-12865 (07/2014) cardinalhealth.com