Create Your Personal Gold Standard - NAPO-SFBA

Create Your Personal
Gold Standard
NAPO-SFBA 24th Regional Conference
October 25–26, 2013
Hilton Santa Cruz/Scotts Valley
register at www . napo - sfba . org
As NAPO-SFBA embarks on the 24th Regional Conference, the 2013 theme is “Create Your Personal Gold Standard.”
Please note you are welcome to attend any breakout sessions. In order to help guide your experience, we have labeled
breakout sessions as “general ” and “experienced . ”
Friday, October 25
12:00pm – 6:30pm: Registration Desk Open
1:00pm – 4:00pm: Pre-Conference Workshop
(Additional $99 Registration Fee Required to Attend)
Attracting the Perfect Clients – Laura Arellano, Meta Logia
5:00pm – 6:30pm: Welcoming Reception
7:00pm: Santa Cruz Dine-Around Night
(sign-up required on 10/25; dutch treat)
Saturday, October 26
7:00am – 4:30pm: Registration Desk Open
8:00am – 9:00am: EXPO Hall Opening & Continental Breakfast
9:00am – 10:00am: Keynote Speaker - Dorothy Breininger, Delphi Center
for Organization
10:00am – 10:30am: EXPO Hall Coffee Break
10:30am – 11:45am: Breakout Sessions Set #1
G Taming the Digital Jungle
Gabrielle Fishman, GO – Gabrielle Organizes
E Exceptional Organizing: Strategies for De-cluttering People with
Special Needs & Abilities
Regina Lark, Ph.D., CPO
E Grab Your Business Umbrella: It’s Raining Multiple Streams of Income!
Lisa Montanaro, Lisa Montanaro Global Enterprises, LLC
G Hidden Treasures in Your Client’s Attic
Rob Slawinski, Slawinski Auction Company
register at www . napo - sfba . org
12:00pm – 1:00pm: Networking Luncheon
1:00pm – 2:15pm: Breakout Sessions Set #2
G Seven Simple Steps to Organize Client Papers:
A surefire system to find any paper in 15 seconds!
Suzan Harnish, Adventures in Organizing
E Using Evernote in your Organizing Business
Teri Gardella, Organized to a Tee
G In Good Company: Professional Collaborations and Team Organizing
Mindy Gooding, Abundance Organizing
E Staying in Business, a Decade & Beyond!
Marla Dee, Clear & SIMPLE, LLC
2:15pm – 2:45pm: EXPO Hall Afternoon Break
2:45pm – 4:00pm: Breakout Sessions #3
E Inside America’s Hit TV Show “Hoarders:” How it Impacts
You & Your Business
Dorothy Breininger, Delphi Center for Organization
G Internet Marketing
Stephanie Chandler, Authority Publishing
G Packages, Programs + Value Based Pricing
Margaret Lukens, New Leaf + Company LLC
E Managing Client Expectations in the World of Organizing
Chantale Bordonaro, CPO, Simplicity Source, Inc.
4:00pm – 4:30pm: Raffle Drawing & Closing Comments
4:30pm: Adjourn
Featured Regional Conference Speakers:
Pre-Conference Workshop Speaker:
Laura Arellano, Meta Logia
Keynote Speaker:
Dorothy Breininger, Delphi Center for Organization
What do you talk about in life and business - is it gold
star or no star? Do you attract successful people into
your life or repel them? Are prospects calling you and
staying? or slipping away? Your every day conversations with others directly impact your business success
and joy in life. Learn to upgrade your conversation
and create global impact today. Really? Yes, Really!
dorothy the organizer is America’s Most Innovative
Professional Organizer with a new book called, Stuff Your Face or Face Your
Stuff (HCI Press). Dorothy is a member and lecturer for the National Association of Professional Organizers and Institute for Challenging Disorganization.
Dorothy is one of A&E Television’s expert organizers on the Emmy-nominated
weekly TV series, “Hoarders.” She appears on the Today Show, the Dr. Phil
Show, the VIEW, QVC and PBS in addition to being featured in the Wall Street
Journal, Forbes and O Magazines. Dorothy co-authored five organizing
books, produced an award-winning documentary, “Saving Our Parents,” and
is a high-energy, sought-after national speaker who inspires her audiences to
produce results and take immediate action. Dorothy is the past United States
Small Business Association Award Winner and 3 time recipient of NAPOLA’s “Most Innovative Organizer Award.” www.DorothyTheOrganizer.com .
Laura Arellano is a Consultant and Trainer specializing in
Leadership Development, Workplace Interpersonal Skills and
Group Dynamics. In addition to being Principal of Meta Logia
Consulting for the last 13 years, she recently joined the Leadership Development Team of Fortune Magazine’s #3 Best
Place To Work: CHG Healthcare. Her years of corporate experience in Human
Resources, Training, Development and Operational roles enhances her partnerships with businesses that demonstrate their commitment to their employees
by investing in the growth and development of their people. Using Adult
Learning Principles, her clients’ quality of life is enhanced with professional skill
development that is fun and inspiring. Highly interactive, her brain-based training style keeps participants involved in their learning and compelled to apply
their improved interpersonal skills.
Certifications and experience include NLP (Neuro-Linguistic Programming)
Master Practitioner, Group Dynamics, Myers Briggs and other Personality
Assessments, Instructional Design, Franklin Covey Courses, Synchronicity
Leadership Mastery and Adjunct Faculty Member for University of Utah and
Weber State University.
Past President of the Utah Chapter of American Society of Training and Development (ASTD) and the Utah Woman’s Alliance for Building Community
(UWABC). Board member and active member of various other non-profit
community-based organizations.
(Additional $99 Registration Fee Required to Attend)
register at www . napo - sfba . org
Regional Conference Breakout Sessions:
Breakout Sessions Set #1 10:30am – 11:45am
G Taming the Digital Jungle
Gabrielle Fishman, GO – Gabrielle Organizes
Like a jungle, the digital world can be a place of bewildering complexity.
Many of us and our clients came to this world out of necessity. We learned
only enough to get by and never felt in control. In this session, we will
take a broad look at our digital world, delving into strategies and tools we
can implement to gain and maintain control over the flood and tangle of
bits and bytes that pervade our lives. We will learn strategies to deal with
digital clutter and explore tools to simplify the digital world, for ourselves
and our clients.
E Exceptional Organizing: Strategies for De-cluttering People
with Special Needs & Abilities
Regina Lark, Ph.D., CPO
Whether you use two legs or two wheels, clutter seems to find a way into
the day. No matter how it clutter happens, overcoming daily obstacles can
be an obstacle in itself.
Families with Autism and people with mental illness may experience a lot of
clutter because mainstream ways of organizing no longer work. Women with
ADHD often feel disappointed in themselves because it can be difficult to
be “super women.” Wheelchair users are challenged by above-the-counter
storage areas and disrupted paths. This workshop provides strategies and
resources for organizing with special needs and abilities.
E Grab Your Business Umbrella: It’s Raining Multiple Streams of Income!,
Lisa Montanaro, Lisa Montanaro Global Enterprises, LLC
You are a solopreneur or small business owner, and you wish you could
make more money, but you can’t be in more than one place at one time
or clone yourself. What to do? Create multiple streams of income! Multiple streams of income help to build a business with less work by offering
multiple ways for clients to access you, your company, and your services
offerings. Learn how to leverage and re-purpose your content, expand your
delivery methods, offer options at multiple price points, and give clients a
register at www . napo - sfba . org
menu or suite of services. This workshop will cover the following topics: Profit Pyramid, Marketing Calendar, Suite or Menu of Services, Product and Program Development, Affiliate Programs, Joint Ventures, and the necessary tools to have in place.
G Hidden Treasures in Your Client’s Attic
Rob Slawinski, Slawinski Auction Company
Do your clients ever ask you whether something from their home is worth
selling instead of donating? This session will provide important advice and
tips on how to identify and accurately assess value in your clients’ found
treasures. You will learn how an auction works from start to finish and what
the advantages are for your clients of selling their hidden treasures using
the auction method. Learn how auction referrals can be a good source of
additional income for any professional organizer.
Breakout Sessions Set #2 1:00PM – 2:15PM
G Seven Simple Steps to Organize Client Papers
A surefire system to find any paper in 15 seconds!
Suzan Harnish, Adventures in Organizing
Even during difficult economic times, small business owners still pay for things
that will make their business succeed. They are acutely aware of their losses due
to being disorganized. If you know how to efficiently and effectively organize an
office, you’ll never have a shortage of work. This workshop will present the essential steps of organizing an office with the focus on how to organize paper – one
of the banes of the small office. We will start with the first session WOW through
how to set up an easy filing system. And then… how to keep it organized!
E Using Evernote in your Organizing Business
Teri Gardella, Organized to a Tee
You’re a master at getting stuff into Evernote and amazed that you ever got
by without the app. Now that you’ve excelled at the basics, it’s time take
Evernote’s note-taking and syncing features to the next level. Customize your
Evernote notebooks to fit the needs of your growing organizing business by
learning about Evernote’s advanced features, including advanced search, automation, and lots of time-saving shortcuts. Leave this session with the knowhow to be an Evernote power-user and help your clients do the same.
G In Good Company: Professional Collaborations and Team Organizing,
Mindy Gooding, Abundance Organizing
In this workshop, self-proclaimed “collaboration junkie” Mindy Godding,
CPO®, CPO-CD® of Abundance Organizing will share proven success strategies
and lessons learned from years of leading team jobs and working with other
professionals. She will reveal business systems and job structures that allow
organizers to partner with each other without worry. This session will offer
practical tips on how to collaborate with other professionals while protecting
the interests of the client and the company, including: partnering options, best
practices, policies, and billing procedures. This class is designed for sole-proprietors looking to invigorate their business, organizers who want to tackle large
scale jobs, and organizers who are already collaborating but need structure
and business systems to support this new type of client service. Workshop
will include discussion on collaborative therapy and work with mental health
professionals in support of chronically disorganized clients.
E Staying in Business, a Decade & Beyond!
Marla Dee, Clear & SIMPLE, LLC
It is one thing to start an organizing business, but a different matter entirely to
stay in business year after year. Marla Dee created Clear & SIMPLE in 1999 and
is still going strong. What is the secret to making it past a decade? Why are the
elements Marla created in her first three years in business still in place and now
offered internationally? She has learned the hard way how to honor the cycles
of growth. Come learn the secrets to long term success that will serve you at
whatever stage you are at in your business. You will be inspired and empowered to take the next BIG step to keep your business and yourself growing.
Breakout Sessions Set #3 2:45PM – 4:00PM
E Inside America’s Hit TV Show “Hoarders:” How it Impacts You
& Your Business
Dorothy Breininger, Delphi Center for Organization
Dorothy Breininger will address the outrageous following of A&E’s Emmy
Nominated, Hit TV show, “Hoarders.” Dorothy will cover how the show
started, how she got on the show, how she prepares to meet her extreme
hoarding clients (mentally and physically). She will further explain what
goes on behind the scenes and how entire hoards disappear in just two days.
Participants will learn:
• How to manage a hoarding and extreme makeover with specific step and
tips of what to do and what not to do.
register at www . napo - sfba . org
• How to decide when it’s time to hold your own with clients and
team members
• How to manage your overall health in the face of extreme conditions
G Internet Marketing
Stephanie Chandler, Authority Publishing
In this content-rich presentation, Stephanie Chandler shares real-world lessons that professional organizers can use to effectively build an audience
online. You will learn how to:
• Choose a niche and establish authority in your field
• Unlock the power of community to grow your audience
• Improve website ranking with simple search engine optimization
(SEO) tactics
• Leverage blogging to increase traffic and win clients
• Use articles, podcasts, and videos to drive traffic to your site
• Distribute information products including ebooks, books, and reports
• Utilize Facebook, Twitter, LinkedIn, Google+, and Pinterest—all without
a big time commitment
G Packages, Programs + Value Based Pricing
Margaret Lukens, New Leaf + Company LLC
Do you always quote an hourly rate? Are you curious about pricing beyond
trading dollars for hours? Learn how to use other pricing models to build an
organizing business that is more fun, sustainable, and profitable. You’ll learn
the basics of packages, programs, and value-based pricing. Through case
examples, you’ll learn to apply program pricing to residential and business
clients. Be prepared to stretch your ideas about what is possible for your
organizing business!
E Managing Client Expectations in the World of Organizing
Chantale Bordonaro, CPO, Simplicity Source, Inc.
One of the most important attributes of the organizer is their listening skill.
What if you were able to use that skill to improve communication with your
client throughout the whole organizing process? How would it help you
better manage their expectations and desires? Sometimes, those expectations and real desires are not known until they are not achieved. How do
you find out before it’s too late? Learn about the processes and the tools
to meet those client expectations (spoken or not) to achieve higher client
satisfaction and maximize profitability long term with repeat business.
General Information:
Accommodations:
Hilton Santa Cruz/Scotts Valley
6001 La Madrona Drive, Santa Cruz, CA 95060
(Phone) 831-440-1000
NAPO-SFBA Group Rate $119
To reserve a room contact the hotel directly and request the NAPO-SFBA
Regional Conference group rate (available on a first-come, first-served
basis). NAPO-SFBA has small block of rooms consisting of king and double
queen room types. Please be sure to contact hotel to ensure confirmation
of desired room type.
Standard Pricing – Available Through 10/20/13
NAPO-SFBA Member $269
NAPO-National Member $315
General Rate $365
(Fee includes opening reception & all day Saturday 10/26)
On-Site Pricing – Available 10/21/13 – 10/26/13
NAPO-SFBA Member $315
NAPO-National Member $365
General Rate $415
(Fee includes opening reception & all day Saturday 10/26)
REGIONAL CONFERENCE & PRE-CONFERENCE WORKSHOP PRICING
NETWORKING EVENTS:
Pre-Conference Workshop $99
Opening Reception:
(Fee includes pre-conference workshop, author panel discussion &
opening reception)
Join us to celebrate the beginning of a great regional conference on Friday,
October 25, from 5:00pm - 6:30pm. Light hors d’oeuvres will be served and a
beer/wine cash bar will be available.
Early Bird Pricing – Available Through 8/15/13
Santa Cruz Dine-Around:
NAPO-SFBA Member $229
Catch up with friends or make new ones at dine-around. NAPO-SFBA will make
several reservations at restaurants around downtown Santa Cruz. Attendees
will have opportunity to sign-up for a restaurant during the opening reception.
Groups will range from 4-8 people based on restaurant availability. This activity is
not included in your registration fee; dutch treat.
NAPO National Member $269
General Rate $315
(Fee includes opening reception & all day Saturday 10/26)
register at www . napo - sfba . org
NAPO-SFBA REGIONAL CONFERENCE Regional Conference & Pre-Conference
REGISTRATION FORM
Fax To: (202)833-3636 | Mail To: NAPO-SFBA 347 Healdsburg Avenue Suite L Healdsburg, CA 95448
Workshop Pricing
q Pre-Conference Workshop...........................................................................................$99
(Fee includes pre-conference workshop & opening reception)
Early Bird Pricing – Available through 8/15/13
(Fee includes opening reception & all day Saturday 10/26)
1. Complete and sign this Registration Application
2. Send the Registration to NAPO (retain a copy for your files)
q NAPO-SFBA Member ..................................................................................................$229
APPLICATIONS WILL NOT BE PROCESSED WITHOUT:
Payment in full and Signature of official representative
q General Rate.....................................................................................................................$315
q NAPO National Member..............................................................................................$269
Standard Pricing – Available Through 10/20/13
(Fee includes opening reception & all day Saturday 10/26)
q NAPO-SFBA Member...................................................................................................$269
REGISTRATION INFORMATION — Please type or print clearly and enter
information EXACTLY as it should appear in NAPO-SFBA listings.
q NAPO-National Member...............................................................................................$315
q General Rate....................................................................................................................$365
On-Site Pricing – Available 10/21 – 10/26/13
(Fee includes opening reception & all day Saturday 10/26)
Name
q NAPO-SFBA Member....................................................................................................$315
Company
q NAPO-National Member..............................................................................................$365
q General Rate.................................................................................................................... $415
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BREAKOUT SESSION SELECTIONS (PLEASE PLACE A CHECK MARK BY BREAKOUT SESSION YOU ARE MOST LIKELY TO ATTEND)
Breakout Sessions Set #1
Breakout Sessions #3
❑ Taming the Digital Jungle
❑ Inside America's Hit TV Show "Hoarders:" How it Impacts You & Your Business
❑ Exceptional Organizing: Strategies for De-Cluttering People with Special Needs & Abilities
❑ Internet Marketing
❑ Grab Your Business Umbrella: It's Raining Multiple Streams of Income
❑ Packages, Programs + Value Based Pricing
❑ Hidden Treasures in Your Client's Attic
❑ Managing Client Expectations in the World of Organizing
Breakout Sessions Set #2
❑ Using Evernote in Your Organizing Business
❑ Seven Simple Steps to Organize Client Papers: A surefire system to find any paper in 15 seconds!
❑ Staying in Business, a Decade & Beyond!
❑ In Good Company: Professional Collaborations & Team Building
register at www . napo - sfba . org