Providing innovative print and digital solutions to get your message

Providing innovative print
and digital solutions to get
your message to the right
customers at the right time
about us
ABOUT ONLINEATHENS.COM
OnlineAthens.com was started in 1997 not just to be an online version of the Athens Banner-Herald,
but instead to be a preeminent web destination with up-to-the-minute local, regional, and national
news and information; a medium for local and regional advertising; and a premier website showcasing
dynamic content, video, and rich media, exceeding the information contained in the Athens BannerHerald. OnlineAthens.com also creates dynamic opportunities for local residents to share their thoughts
and opinions about the days news and information.
>>Downtown Athens, Georgia. Photo courtesy of OnlineAthens/Athens BannerHerald.
ATHENS BANNER-HERALD
OnlineAthens.com is the 7,405th most
trafficked website in the United States and
the 39,369th most trafficked website in the
world.
OnlineAthens.com is the 6th most visited
news and information site in the Atlanta
DMA and the 14th most visited local site.
OnlineAthens.com mobile, visited nearly
one million times a month on mobile
devices, offers a dynamically-rendering
mobile site, an e-edition, a variety of apps
and other web-only publications, including
the popular Gameday app, for everything
Georgia football. We strive to ensure you
get your news and information how you
want it.
Founded in 1832, the Athens Banner-Herald's roots trace back to one of the state's oldest newspapers,
the Southern Banner. It merged with the Herald in 1921 and was purchased by William S. Morris III in
1965 as it was emerging as one of the finest newspapers in the state. It excelled beyond its competition
in content, technology and print methods.
The Daily News began as a converted
weekly that had once been a shopper.
The Athens Advertiser, as it was called
before it became a daily, became an instant
sensation with readers. In 1967 Morris
Communications Corporation purchased
the Daily News, and the morning and
afternoon papers in Athens were brought
together under one roof.
In May 2001, the two papers were merged
into one paper - the resulting newspaper >>The “News Building”, home to the Athens Banner-Herald was designed to be
an exact replica of the Parthenon and represents the city’s namesake. Photo
was a redesigned morning paper named
courtesy of OnlineAthens/Athens Banner-Herald.
the Athens Banner-Herald. Its current
circulation is between 14,500 and 18,000 daily and 24,000 Sunday, and its website, OnlineAthens,
averages almost 8 million page views in a given month.
Source: Morris Communications Company, LLC (c) 2012; Alexa.com Statistics Summary
our community
ATHENS
The quintessential southern city, Athens is located in Northeast Georgia, 61 miles outside of Atlanta.
While very well known as the home of the University of Georgia, Athens continues to rank as one
of the Coolest Small Cities in America by GQ Magazine. Other rankings include: One of the 25 Best
Places to Retire (CNN Money October 2012); one of
the Top 10 College Towns (Livability.com, 2012); 1st of
the Top 10 Cities with the Best Music Scenes Outside of
Nashville, NYC, and LA (Livability.com, March 2012);
12th in the Top 25 Arts Destinations (AmericanStyle
Magazine, 2011); and America’s #1 College Music Scene
(Rolling Stone Magazine, 2003).1
OCONEE
Formed in 1875, Oconee County has been fueled
by a strong community, rich agricultural lands, and
an educated approach to economic development.
Progressive Farmer Magazine has named it “The Best
Place to Live ... Raise a Family” (2006 - 2009).
>>University of Georgia versus Vanderbilt, September 22,
2012, Sanford Stadium. Photo courtesy of Richard Hamm,
OnlineAthens/Athens Banner-Herald.
Oconee County is known for its educational success in
the state of Georgia, boasting the 11th best high school
in Georgia, as reported by U.S. News and World Report
(2012)3.
UNIVERSITY OF GEORGIA
Athens was no more than a trading settlement on the
banks of the Oconee River called Cedar Shoals during
the late 1700s. But by 1801 the University of Georgia
>>Georgia Theatre, Downtown Athens, Georgia. Photo
had been chartered as the first state-supported university courtesy of David Manning, OnlineAthens/Athens BannerHerald.
in the United States and John Milledge named the land
Athens, in honor of the Greek city that was the center of culture
and learning during ancient times. The first class from the University of Georgia graduated on May 31,
1804.4
The University of Georgia is ranked in the 2013 edition of the Best Colleges and Universities by U.S.
News and World Report as the 21st Top Public University in the country, with renowned graduate
programs in its College of Veterinary Medicine (9th), College of Education (38th), and Law School
(34th).5 But perhaps, the University of Georgia is best known for its outstanding athletic programs,
including the 2012 SEC East Champion Georgia Bulldogs football team.
>>Neoclassical
architecture can be seen
throughout the city, as
the inspiration for Athens,
Georgia is the classical
city of Athens, Greece.
A statue of Athena stands
outside the Classic
Center in downtown
Athens., Georgia. Photo
courtesy of OnlineAthens/
Athens Banner-Herald.
>>The iconic arches in front
of the University of Georgia’s
north campus, standing
for wisdom, justice and
moderation. Photo courtesy
of OnlineAthens/Athens
Banner-Herald.
Athens Visitor’s Guide (http://www.visitathensga.com/media/athens-in-the-news/)
Oconee County Government (http:// http://www.oconeecounty.com/about-us)
U.S News and World Report, Best High Schools (http://www.usnews.com/education/best-high-schools/georgia/rankings)
4
Athens-Clarke County Unified Government (http://www.athensclarkecounty.com/index.aspx?nid=109)
5
U.S. News and World Report, University of Georgia http://colleges.usnews.rankingsandreviews.com/best-colleges/university-of-georgia-1598
1
2
3
about the athens market**
KEY AUDIENCE
GENERAL DEMOGRAPHICS
Male
Female
Married
Single (never married)
Single or advanced degree
White-collar workers
Annual income over $50,000
Homeowners
House valued at $100,000 or more
Ages 35 - 54
Ages 50 and up
Follow high school football
48.4%
51.6%
46.2%
31.2%
39.6%
41.1%
40.3%
65.3%
37%
32.7%
34.2%
35.4%
SPENDING HABITS
Spend at least $100 at the grocery store a week
Ate at a restaurant or diner four times in the past two weeks
Shopped at an autoparts store in the past four weeks
Shopped at a sporting goods store in the past four weeks
Shopped at a hardware/building supply store in the past four weeks
Plan to remodel their home in the next twelve months
>>Banners decorate the street
poles in downtown Athens,
Georgia. Photo courtesy of
Richard Hamm, OnlineAthens/
Athens Banner-Herald.
54.2%
18.3%
34.4%
33.9%
51%
15.4%
TECHNOLOGY
Use the internet more than 180 minutes a day
Use the internet 60 to 179 minutes a day
Only have a cell phone
Use text messaging
Own a smart phone
Own an e-reader
Own a tablet
Have used a smartphone to visit local sites in the past month
**Market refers to Clarke, Madison, Oconee, and Oglethorpe Counties.
Demographics may not add up to 100% because some respondents do not report one or more demographics.
Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC.
39.5%
29.6%
30.4%
67%
51%
28.1%
21.3%
22%
>>Shoppers walking around
downtown Athens, Georgia.
Photo courtesy of Richard
Hamm, OnlineAthens/Athens
Banner-Herald.
snapshot of who we are
{
{
DID
YOU
KNOW?
OnlineAthens.com is the #1 most visited local website in the
market... the 5th most trafficked website in the Athens market
behind only Google, Facebook, YouTube, and Yahoo... with an
average almost 8 million visits a month... and about 45,000 unique
visitors a day.
DID
YOU
KNOW?
The Athens Banner-Herald is the largest daily newspaper in
the Athens area market**, reaching an average of almost 102,000
people in a given week*.
{
Maybe I’m old fashioned, but I like to sit and hold
the paper and take it all in. I think a lot of people
still do, and that’s why I choose to advertise in
the Athens Banner Herald.
Reign Streiter
Realtor, Keller Williams
We use [the Athens Banner-Herald] because
of its following in the Athens area and because
of your customer service. Making suggestions
and doing most of the legwork for us makes
it so much easier to place ads. We greatly
appreciate the help provided to us.
Kay Chandler
Human Resource Manager,
Steward Health Services
The Athens Banner Herald and
OnlineAthens.com are integral parts of the
St. Mary’s Health Care System marketing plan
each year. They are important components
in our efforts to educate the community about
health care and the services that St. Mary’s
provides…
Avery McLean
Director of Marketing and Public Relations,
St. Mary’s Health Care System
9,200+ followers
We are a small company in Athens, GA and
have been using the Athens Banner-Herald and
Monster to post job openings online and in print
pretty much the entire 2012 year. We have
been impressed with the professional and high
quality of service that we have received in the
last year and would highly recommend using the
employment ad service through Athens Banner
Herald and Online Athens.
Angela Berry
CBM, Laser Appraiser, LLC
6,600+ fans
*Weekday and Sunday Reporting in a 30 day period with some potential duplication
**Market refers to Clarke, Madison, Oconee, and Oglethorpe Counties
Source: The Media Audit 6/5/12. THE MEDIA PROGRAM & REPORT COPYRIGHT 2012 BY INTERNATIONAL DEMOGRAPHICS INC. and Experian Hitwise, 2012.
300 followers
{