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View PDF - McCaughey Consumer Products
PRE-SCREENING PARTY GOODIE BAGS A colleague put on a pre screening party for 100 VIPS at Kultura restaurant here in Toronto. The party was for the movie 100 Musicians which debuted at TIFF – it was attended by MTV VJ’s, Cast of :Degrassi, MLS /CFL/NHL athletes. MCP donated: 102 units of Smart Mouth 102 units of Cromwell & Cruthers 102 units of Carry Clean 100 ct piks First Weekend Club’s Canadian Film Lounge Location: Fairmont Royal York Hotel Loading up on unique trinkets is all good fun, but this afternoon event feels more like a charging station for harried, VIP TIFF-goers. Packed into a Fairmont Royal York suite for an afternoon, the atmosphere is that of a hotel-room party — with refreshments on hand, and plenty of dishing and networking and yes, even discussion about the films. (First Weekend Club is a non-profit promoting Canadian movies, after all, and trailers for selections including Antiviral and Laurence, Anyways play on loop in one corner of the space.) Need a touch-up before hitting the next red carpet? Vasanti Cosmetics make-up artists and Fiorio Salon stylists are on hand for touch ups. And miracle workers from Wright Spa are there offering back, foot and hand massages. And should you be V.V.VIP, you’re invited to the lounge’s fashion capsule — a bedroom packed with jewelry and giggly guests — to pick out Canadian-made baubles that’ll look great on a red carpet. Celebrity guests: Brandon Cronenberg (Antiviral), Emily Hampshire (Cosmopolis), Vik Sahay (Chuck), Katie Boland (The Master) The haul includes: Beauty and skincare products from Vasanti, Sappho Organics, Flexitol, Glymm, Sigrid, Splat, Smart Mouth; men’s grooming swag from Classic Edge Shaving Store, Cromwell and Cruthers; Kusmi Tea; Lolë yoga togs; accessories from Green Shag, Keggy, Stella Margaritis Jewelry; all-natural spreads from Caramoomel; a We-Vibe; Cilque silk bedding; Spin Master toys; the Wink! Intimates 9 to 5 bra; Dressed’n-case convertible dress. Fall Beauty 2012: What Are Your #BestBeauty Tips? Whether you like it or not, fall is here. With it comes dryer weather and cooler temps -- two things that wreak havoc on our beauty regimes. To cope with the transition from summer to fall, we want to know: what are some of the #BestBeauty tips you've ever received? How do you keep your skin moisturized when the mercury dips? Is there a specific trick you have to ensure your locks don't fray in frigid temps? Send us an email to [email protected] or tweet @HuffPostCaStyle with the hashtag #BestBeauty. We'll compile all of the responses we get and share the best ones with you next week. Au Naturel The whole world is going green and while the big cosmetic brands are working to follow suit, they're now competing with smaller "green" brands who've already nailed down the art of making beauty products from natural ingredients from the Tom's of Maine earth. Labels like Origins. and Love + Toast are selling quickly, and more are appearing on the market every day, and there's been a recent surge in the 'luxury' green brand that offers premium-quality product made naturally. Unique Visitors: 2.5 million and Page Views: 5 Million http://www.huffingtonpost.ca/2012/09/21/we-want-to-know-what-are-_n_1904800.html#slide=1420607 Harris Poll EquiTrend: Mass-Market Cosmetics Rival Premium Brands Origins and Physicians Formula emerge as Harris Poll EquiTrend Brands of the Year in their respective cosmetics categories; massmarket cosmetic brands continue to gain while prestige cosmetics remain flat NEW YORK, Sept. 27, 2012 -- /PRNewswire/ -- Designer names and price tags are not prerequisites for strong brand equity among cosmetics. In fact, the 2012 Harris Poll EquiTrend® study indicates that prestige cosmetics brands, even with all the thrills of beauty counters and makeup artists, are not necessarily earning the highest brand equity scores. On the contrary, data show that lower priced, mass-market cosmetics are generally performing comparatively well on key equity measures included in this study. Harris Poll EquiTrend is an annual brand health assessment of over 1,500 product, service, and lifestyle brands from Harris Interactive. To view the multimedia assets associated with this release, please click http://www.prnewswire.com/newsreleases/harris-poll-equitrend-mass-market-cosmetics-rival-premium-brands-171585351.html "When we compare all the cosmetics brands irrespective of category, mass-market brands perform very well when compared to their prestige counterparts, particularly traditional department store brands like Estee Lauder and Elizabeth Arden," says Joan Sinopoli, a Senior Vice President and Senior Consultant with Harris Interactive's Custom Solutions Group. This finding is borne out in the dynamic between Origins Cosmetics, the Prestige Cosmetics Brand of the Year, and MassMarket Cosmetics Brand of the Year, Physicians Formula Cosmetics. In addition to being the top-ranked brand in its category, Physicians Formula's equity score outpaces that of the more high-end Origins. Physicians Formula is a brand to watch; not only is it a clear equity leader in the mass-market arena, but it maintains that leadership across most measures of Consumer Connection and Brand Momentum. The dynamic among prestige cosmetics is quite different. Origins emerges as one of three similarly rated brands, but looking across three key metrics—Equity, Consumer Connection, and Brand Momentum—no one brand can claim preemptive leadership. "The variability in the prestige market does add to the impression that it is more niche; each brand has certain strengths regardless of how much or how little traditional marketing it does," continues Sinopoli. "Physicians Formula may be a case for how clear differentiation and social media marketing can help boost a brand to a leadership position in the mass-market." Physicians Formula is a "Fit" as Mass-Market Cosmetics Brand of the Year Physicians Formula Cosmetics is Harris Poll EquiTrend's Mass-Market Cosmetics Brand of the Year in 2012. "The brand's cosmeceutical or quasi-clinical positioning helps it appeal to a sophisticated cosmetics buyer, and they are in the right segments, with anti-aging and mineral wear. They even have some fun with a mood-boosting product line," says Sinopoli. "Perhaps most importantly, Physicians Formula is building intimate relationships with their consumers, as their tagline—'Your beauty. Our passion. We promise.'— suggests. This tagline could be an example of the Fit metric in action." Three factors appear to be driving Physicians Formula's Brand of the Year ranking. First is the element of Trust. "That 'physician' association may very well be helping to drive both Trust and high Quality ratings," offers Sinopoli. Then, and very noteworthy, is Fit; 41 percent of respondents consider Physicians Formula a "good" or "perfect" fit with their selfimage. Finally, Physicians Formula posted a category high score in the Social Engagement metric. "Harris Poll EquiTrend's methodology shows us that 18 percent of those consumers rating the brand have interacted with it in the social media sphere. This may well be their secret sauce," says Sinopoli. Physicians Formula holds a comfortable advantage over the second-ranked brand, Rimmel Cosmetics. Olay Cosmetics, Neutrogena Cosmetics, and Maybelline Cosmetics also outpace the remaining mass-market cosmetic brands by earning equity scores above the category http://www.sacbee.com/2012/09/27/4861270/harris-poll-equitrend-mass-market.html Eye Booster 2-in-1 Lash Boosting Eyeliner + Serum is featured in a story titled, “The New Wave; Graphic Eyeliner” in the September issue of Flare Magazine. Flare is a Canadian publication with a monthly circulation of 151,646. Shimmer Strips Custom Eye Enhancing Kohl Kajal Eyeliner Trio is featured and photographed in a story titled, “Dramatic Wings” in the September issue of Seventeen. Drugstores are credited. Seventeen has a circulation of 2,016,049. Shimmer Strips Custom Eye Enhancing Shadow & Liner, Universal Looks in Nude Eyes was featured and photographed in a story titled, “Beauty 100” in the September issue of Chatelaine. Readers are directed to drugstores. Chatelaine has a monthly circulation of 513,924. Shimmer Strips Custom Eye Enhancing Eyeliner Trio is featured and photographed in a story titled, “Be Beautiful; Makeup” in the September issue of Latina Magazine. Readers are directed to drugstores. Latina has a monthly circulation of 506,934. Shimmer Strips Custom Eye Enhancing Kohl Kajal Eyeliner Trio is featured and photographed in a story titled, “10 Fall Beauty Trends” in the September issue of Ebony Magazine. Readers are directed to drugstores. Ebony has a monthly circulation of 1,235,865. Shimmer Strips Custom Eye Enhancing Kohl Kajal Eyeliner Trio is featured and photographed in a story titled, “Beauty Pulse; Eyeliner Made Easy” in the September issue of Fitness Magazine. The Talc-Free mineral Airbrushing Pressed Powder SPF 30 is also featured and photographed in a story titled, “Shine/Makeup; If You Scored.” Drugstores are credited. Fitness has a circulation of 1,501,244. Mineral Wear Talc-Free Correcting Bronzer is featured and photographed as the Best Bronzer in the Shape Beauty Awards. Drugstores are credited. Shape has a circulation of 1,671,325. The awards and the Mineral Wear Correcting Bronzer giveaway are also featured on Shape.com which receives 776,614 unique visitors per month. From makeup to perfume, SHAPE awarded the best beauty products—and you can win them! PHYSICIANS FORMULA MINERAL WEAR TALC-FREE CORRECTING BRONZER Swirl the perfectly balanced mix of pink, yellow, and tawny shades together to look believably sun-kissed in seconds. http://www.shape.com/lifestyle/beauty-style/2012-shape-beauty-awards?page=11 Happy Booster Glow & Mood Boosting Blush is featured and photographed in a story titled, “Ladylike Charms” in the September 30 th issue of NY Daily News. Readers are directed to physiciansformula.com. NY Daily News has a monthly circulation of 556,531. The Blush Awards: Our Test Results Not Just Your 9-to-5 Last-All-Day Blush: Physician's Formula Happy Booster Glow & Mood Boosting Blush THE WINNER!!! - Not sure if it boosted my mood, but I liked it! - Like this better than the more expensive ones I tried - Lasts all day - Blends so well! - I wasn’t expecting this to be so nice because of the funky packaging, but you should take it seriously! Rub off: Still on Fade time: Not anytime soon Quality: Love it! Last-ability: All day Here at The Blush, we kind of have a sweet gig. Part of our job is to try out the latest beauty products out there on the market so we can report back to you guys on what we love and like (and sometimes hate). For this round of tests, our staffers tested blush (so fitting!). http://theblush.com/2012/08/22/the-blush-awards/#slideshow=19 Cashmere Wear Blush is featured and photographed in a story titled, “Look Book; Rosy Cheeks” in the September issue of Redbook Magazine. Readers are directed to drugstores. Redbook has a monthly circulation of 2,211,659. Cashmere Wear UltraSmoothing Blush in Rose and the Physician Formula Eye Booster 2-in-1 Lash Boosting Felt-Tip Eyeliner + Serum in Black are featured and photographed in a story titled, “5 Fall Beauty Trends!” Readers are directed to drugstores. People StyleWatch has a monthly circulation of 828,555. Physicians Formula Organic Wear 100% Natural Lash Boosting Mascara is featured and photographed in a story titled, “8 Products That Make Us Believers” on DailyMakeover.com. Readers are directed to physiciansformula.com. DailyMakeover.com receives 184,951 unique monthly visitors. http://www.dailymakeover.com/trends/slideshow/8-products-that-reallywork/?slideid=7&slideshowPaused=false Cashmere Wear UltraSmoothing Blush is featured and photographed in a story titled, “Blush & Glow: Shop Pretty Pops of Luminizing Cheek Color” on HollywoodLife.com. PhysiciansFormula.com is credited. HollywoodLife.com receives 2,114,386 unique visitors per month. Physicians Formula Cashmere Wear Ultra-Smoothing Blush, physiciansformula.com Blush & Glow: Shop Pretty Pops of Luminzing Cheek Color http://hollywoodlife.com/pics/new-blushes-shop/#857475-13-tints-physician pH Matchmaker pH Powered Blush is featured and photographed in a story titled, “Color Theory” in the September issue of Whole Living which has a circulation of 746,400. PhysiciansFormula.com is credited. Beauty Road Test: Physician's Formula Matchmaker pH Powered Blush Physician's Formula's super smart Matchmaker pH Powered Blush will transform itself into the perfect shade for your skin. The wonders of science! pH Matchmaker pH Powered Blush is featured and photographed in a story titled, “Beauty Road Test: Physician’s Formula Matchmaker pH Powered Blush” on BettyConfidential.com. Readers are directed to physiciansformula.com. BettyConfidential.com receives 130,541 unique monthly visitors. This story was also picked up by Shine.Yahoo.com which receives 30,217,885 unique monthly visitors. You know, Bettys, sometimes I marvel at how smart cosmetics and body products have gotten. Would you have ever thought that someone would invent, say, a type of blush that can actually turn itself into the perfect shade for your skin tone as soon as it hits your face? Me neither—but lo and behold, it exists! PJ told you all how much she loved Physician’s Formula’s Matchmaker pH Powered Bronzer a month or two ago—and I’m happy to report that I had an equally awesome experience with the bronzer’s blush counterpart. Physician’s Formula Matchmaker pH Powered Blush ($12.95, physiciansformula.com and drugstores nationwide) employs two secret ingredients: Fluorescein baked dyes and photochromic powders. These two ingredients react with both the natural pH levels of your skin and the light and environment around you to transform the blush into just the right color for you within 60 seconds of application. Read Beauty Road Test: Essence Stay All Day Shadow Does the Trick! And Bettys? It’s like magic. Seriously—when I swept the blush onto my cheeks, I swear I could see it shift oh so subtly until it arrived at the perfect shade for my face. It took me from day to night, too, with a quick touch up later in the day working with the change in light for a more dramatic look. The packaging is also super cute; the compact comes equipped with its own light-up mirror and a mini blush brush, so you can freshen up your look anytime, anywhere. And finally, like all Physican’s Formula products, the blush is hypoallergenic, fragrance free, dermatologist approved, and non-comedogenic. Cosmetics that both look good AND are good for you? It’s a win-win situation! Physician’s Formula Matchmaker pH Powered Blush is available at physiciansformula.com, as well as at drugstores nationwide. What are you waiting for? Go out there and make your match! http://shine.yahoo.com/beauty/beauty-road-test-physicians-formula-matchmaker-ph-powered-173500794.html http://www.bettyconfidential.com/ar/ld/a/beauty-road-test-physicians-formula-matchmaker-ph-powered-blush.html The Physicians Formula Conceal Rx Concealer is featured and photographed in a story titled, “The Great Cover Up” in the September issue of Real Simple. Real Simple has a circulation of 1,975,000. Youthful Wear Youth-Boosting Concealer is featured in Country Living.com in the story: 7 Years Younger: How to Get Younger-Looking Eyes. This story was featured on the main landing Page of Yahoo.com last Friday. http://www.countryliving.com/homes/shopping/younger-looking-eyes?click=main_sr#slide-6 Physicians Formula Baked Collection Wet/Dry Eye Shadow in Baked Sands is featured and photographed in a story titled, “Trend Watch: Earth Mother” in the September issue of Lou Lou Magazine. Readers are directed to physiciansformula.com. LOULOU has a monthly circulation of 147,347. Physicians Formula Shimmer Strips Custom Eye Enhancing Shadow & Liner, Universal Looks in Smoky is featured and photographed in a story titled, “Adrienne Bailon’s Sultry Smoky Eye: Get The Look” on HollywoodLife.com. Readers are directed to physiciansformula.com. HollywoodLife.com receives 2,114,386 unique monthly visitors. http://hollywoodlife.com/2012/08/30/adrienne-bailon-smoky-eye-nude-lip-tips/ The Physicians Formula Expression Line Freeze is featured and photographed in a story titled, “Complexion Bootcamp” in the September issue of Marie Claire. Marie Claire has a circulation of 963,305. The Physicians Formula Hydrating and Balancing Moisturizer is featured and photographed in a story titled, “Get Back to Great Skin” in the September issue of Health. Walmart is credited. Health has a circulation of 1,370,770. The Physicians Formula Laser Resurfacing Serum is featured and photographed in a story titled, “Best Beauty Cheapies!” in the September issue of People StyleWatch. The Physicians Formula Expression Line Freeze is featured and photographed and Dr. Meghan O’Brien is quoted as a consulting dermatologist for Physicians Formula in a story titled, “Turn Back Time” in the October issue of Family Circle which has a circulation of 3,816,958. Viviscal and MICRO Pedi will be featured in one of the most popular “swag” lounges at the Toronto International Film Festival, which is one of the biggest film festivals in the world, and attracts a host of A-list celebrities. I have attached the invitation here, as you can see, Viviscal and MICRO Pedi will both be featured in all Tastemakers PR. TIFF just wouldn’t be the same without its annual Tastemakers Lounge, put on by RockIt Promotions. Local and international guests and celebrities can sit back and relax in the three-room spread while indulging in a wide variety of products. The lounge will be opening its doors — by appointment only for directors and talent — from Sept. 6 to Sept. 13 between the hours of 10 a.m., and 5 p.m. Below, we guide you through what it’s like for each of your five senses to visit the lounge: Touch: It now exists, the perfect portable and hand-held pedicure machine. Emjoi’s MICRO Pedi actually allows you to pedicure your feet on the run (not literally). But if you are in a car or even on the subway, this portable pedicure machine will get the job done. Just be sure to wash it under cold water because you don’t want the dead skin building up. Circulation: Reach: 181,359 453,398 http://arts.nationalpost.com/2012/09/06/it-wouldnt-be-tiff-without-the-tastemakers-lounge/ Nathalie Atkinson | Sep 8, 2012 9:40 AM ET | Last Updated: Sep 7, 2012 2:09 PM ET From screenings to meetings, cocktails to late-night parties, here’s how to look fresh, even if you don’t feel it. DAY 1. A portable pedicure of sorts, the whirring mineral roller of the Micro Pedi by Emjoi gently buffs away dry, rough skin at home or in the hotel room. http://news.nationalpost.com/2012/09/08/retail-therapy-how-to-be-red-carpet-ready/ TASTEMAKERS LOUNGE AT TIFF 2012 September 6, 2012 It's TIFF time in the city of Toronto and while we dream of walking in the shoes ( preferably Louboutins ) of a celebrity, yesterday, we were fortunate to get a taste of how we support them with TIFF celebrity lounges around the city. Did you know that TIFF ranks as the #1 film festival in the world in all categories, it's a very well kept secret that you won't hear anywhere else. As with any type of job, a celebrity does have to perform certain tasks associated with their work. Sometimes the days are less than glamorous with days starting and ending at the crack of dawn. Battling traffic, weather, high heels and time, can be very stressful. Getting to where you need to be looking and more importantly feeling your best can be challenging on the best of days. Herein lies the beauty ( pun intended ) of the TIFF lounges: Hair Rescue - because a bad day affects your mood and definitely pictures! Viviscal supplement contains AminoMar C Marine Complex supplies nutrients to feed thinning hair making it stronger and promoting growth; courtesy of Viviscal. Heel Rescue - because heels can hurt and cause calluses and dry skin sometimes ( and we do love our heels ). Getting rid of dry skin on our heels has never been easier. MICRO pedi is a rotating filing hand held at-home device that safely removes skin in seconds; courtesy of MICRO pedi http://www.beautyconnexion.com/index.cfm/15611/tastemakers-lounge-at-tiff-2012 Featuring Viviscal / Micropedi mention Circulation: 265,225 Reach: 562,500 Testing: Viviscal's Micro-Pedi Testing Period: Two weeks Tested By: Sarah Kelsey, Editor, Style What It Is: A battery-powered way to get pedicure-smooth feet without having to pay for an actual salon service. How To: Roll the Micro-Pedi over calloused areas of your feet to buff away dead skin cells. What We Thought: Using a micro-mineral roller that rotates 30 times a second, the tool is said to gently and effectively remove the gross, dead skin cells that make feet feel rough and dry. There are two rollers to choose from: one that's blue (for extra rough skin) and one that's magenta. So what did I think? The product definitely works. After rubbing the tool over my heels for about five minutes (which crack easily because of all of the running and working out I do), they felt smooth and soft. And, as an added bonus, the pain associated with my cracked heels all but disappeared. The product is simple to use. The Downfalls: I like going to a salon to get a pedicure -- it's relaxing. That being said, sitting in a chair and having someone else work on my feet is time-consuming and expensive. So if you like the experience of visiting a spa, you'll feel like you're missing out by only using this product. It should also be said, the Micro-Pedi cannot fix cuticles or paint toenails (so you'll have to do that on your own once the foot rolling is done). Be sure to add moisturizer to your feet after you treat them. Tips: This product should only be used on dry skin (the rollers aren't meant to get wet). You can brush dead skin cells from the object by using a cleaning tool the Micro-Pedi comes with. Final Remarks: If you want to keep your heels from cracking on a regular basis (and can't afford or don't like spa pedicures) this product is a must-use beauty tool. http://www.huffingtonpost.ca/2012/08/28/diy-pedicure-we-put-vivis_n_1837354.html Fall beauty saviours Win the fall beauty battle against fall’s elements – we’re talking different hair texture, watery eyes, dry skin and even acne. Autumn is such a juicy month for fashion and beauty: as the leaves turn colour and the days get shorter, we can look forward to wearing deep red lipsticks, and sumptuous wools and rich embellishments. But the fall weather also brings with it dry, cold air and allergies that can knock you out of your happy beauty status faster than a Kim Kardashian marriage. But there’s no need to suffer through the season miserably or (gasp!) looking less than your best. Here’s how to put on your prettiest face forward for fall no matter what’s ailing you in the fall beauty department. Fall beauty crisis: Hair that’s behaving differently Beauty cure: Your hair may be damaged by the sun from the summer, and there’s not as much humidity in the air so you may find your hair acting differently with the change of season, says Greg May, owner of Greg May Hair Architects in Toronto. “Woolly hair texture types may find their hair is not as frizzy, for example.” To help with the transition into autumn, deep condition your hair every week or so. “But depending on your hair texture, you may not want to go with as heavy as a conditioner into the fall,” he says. Resist going for the deepest conditioning product you can find as hair could be oily or greasy looking if you overdo the conditioner, says May. Save that for when winter arrives and the air is even colder and dryer (and we all know that's going to happen soon!). With this in mind, he also suggests paring back a little from your leave-in treatments and smoothing creams you’ve been using for combating frizz. Don’t overlook rejuvenating your hair from the inside out as well, not matter what your hair texture. Just launched in Viviscal Canada, is a nutritional hair supplement that’s helps to nourish hair and promote existing hair growth, which may be what your summer-damaged hair needs. The Finnish product’s key ingredient is AminoMar C (a proprietary blend of proteins and ingredients such as acerola cherry, silica and oyster) and Reese Witherspoon, along with many top models, attributes her healthy hair texture (which gets put through so much what with styling it for the red carpet and for photo and movie shoots)to the supplement. http://fashionism.ca/beauty/fall_beauty_saviours/90df4404 http://www.ellecanada.com/beauty/beauty-rescue-fall-beauty-saviours/a/62310 TASTEMAKER’S Gift Lounge TIFF 2012 Tastemaker’s Lounge Location: Intercontinental Hotel Hold up in a series of luxury suites on the eleventh floor of the Intercontinental Hotel, Tastemaker’s Delivers but yet again with luxury goods for eager celebs! Celebrity guests: Adrian Grenier, Brandon Cronenberg, Sarah Gadon, Eli Roth, Adam Cohen, Rob Zombie and Sheri Moon Zombie, Emily Hampshire The Goods: Items from Yorkdale shopping centre, La Senza (including the “Beyond Sexy” collection), Indeed Laboratories, The Tea Emporium, imPRESS Press-On Manicure and KISS Nail Dress, Demeter Fragrance Library, Sully Wong Micro Traveller, Kimberley’s Own All Natural Granola, Bobble, Le Dolci cupcakes, Viviscal Maximum Strength, MICRO Pedi and Me + You. Estimated value: $1,200 Choice item: Bobble http://tchadquarterly.com/tastemakers_gift-lounge_tiff_2012/ Product Launches! Viviscal & Micro Pedi We recently had a chance to try a new products at a Beauty Product Launch downtown Toronto. We had a fabulous time, just because we actually needed the products we were introduced to. We were introduced to Viviscal, a nutritional hair supplement that is clinically proven to nourish thinning hair and promote existing hair growth. For myself, I was shocked! Being diagnosed with Alopecia for a few years, I had never heard of this product! So I’m going to give the Viviscal supplement a go for a few months and see how it does. The second product was really fun & functional! Named the Micro Pedi, the portable device cleans up your ragged feet and heels. Micro Pedi easily remove dry, rough callused skin. We wouldn’t write this if we didn’t try the device ourselves, so we were given a demonstration, which was amazing. Not only did the device remove all the dead skin, but it was easy to operate and it’s easy to clean. http://itsmusicfashionlife.com/2012/08/product-launches-viviscal-micro-pedi.html
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