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MEDIA REPORT
2012
Une manucure française simple grâce à Nailène!
Bonjour les radieux et les radieuses!
Dans ma lancée sur les ongles depuis le début de 2012 (sur 20 articles
jusqu'à maintenant, j'en ai déjà 6 qui parle d'ongles de Nail Art ou bien
de pédicure...), j'ai reçu un super produit de Nailene
(http://www.nailene.com/) pour faire la mancure française. Donc j'ai
testé le produit sur ma collaboratrice Karine (qui me sert de cobaye
c'est temps-ci) et je peux vous dire pour quelqu'un qui n'a pas
beaucoup de technique le produit est super. Je suis habituée de faire
les french manucure avec un vernis blanc et non un crayon. La
technique est la même, mais j'ai trouvé que ce produit étant donné
la rigidité de la pointe n'était pas tout à fait pareille. J'ai super apprécié
le produit et je trouve qu'il s'agit d'une super formule pour celle qui
désire se faire une manucure française à la maison en peu de temps. 5
minutes et j'avais terminé sur Karine.
Le kit vient avec un crayon pour faire le bord libre et un top coat.
Voici comment utilisé le produit:
1- Bien agiter le crayon.
2- Appuyez sur la pointe environ 30 secondes afin que
l'embout du crayon soit engorgé de vernis.
3- Appliquez deux couches de crayons sur le bord libre
de chaque ongle.
4- Terminer avec le top coat (2 couches)
Et le résultat!
Appréciation général du produit: Très bien et facile
d'utilisation! À avoir dans sa trousse beauté!
Les produits Nailene (http://www.nailene.com/) sont
disponible chez Walmart et Pharmaprix.
http://www.etreradieuse.com/2012/01/une-manucure-francaise-simple-grace.html
http://today.msnbc.msn.com/id/29054368/ns/kathie_lee_and_hoda/#46190872
Physicians Formula is credited in the cover credits in the January
issue of Prevention which has a circulation of 2,903,417.
The Physicians Formula Shimmer Strips Custom Eye
Enhancing Shadow & Liner is featured and photographed
in a story titled, “The Best Makeup for Your Eye Color” in
the January issue of J-14 Magazine. J-14 has a circulation
of 408,491; readers are directed to drugstores.
The Shimmer Strips custom Eye Enhancing Kohl Kajal Eyeliner Trio is featured
and photographed in a story titled, “Free Stuff” in the January issue of Allure
Magazine. Readers are encouraged enter to win online at www.allure.com/freesamples on January 2nd. Allure has a monthly circulation of 1,082,873 and
Allure.com receives 430,763 unique monthly visitors.
Youthful Wear Cosmeceutical Youth-Boosting Concealer is
featured and photographed in a story titled, “Beauty Reboot”
in the January issue of Marie Claire
The Physicians Formula Powder Palette Mineral Glow Pearls
are also featured in a story titled, “The Life Aquatic.” Marie
Claire has a circulation of 963,305.
Cashmere Wear Ultra-Smoothing Bronzer is featured and photographed in a story
titled, “Star Cheats to Looking Gorgeous” in the January 16th issue of Life & Style.
Drugstores are credited. Life & Style has a circulation of 420,410.
Makeup Ideas: 7 Fun New Drugstore Buys
Physicians Formula Happy Booster Glow & Mood Blush.
When this line of blushes first came out last year, we
tested out their mood-boosting claims and found that
they weren't going to put Prozac out of business
anytime soon. That being said, the powders are
super pretty and have a soft floral scent that,
although short-lived, is quite appealing.
The new shades for 2012 include Pink and
Warm, the latter being my favorite. Depending
where you swirl your brush in the pan, you get
a warm pink or a hot coral shade—either way
they’ll leave your complexion healthy and
glowing (thanks to a soft hint of shimmer).
And that's something to be happy about.
http://www.allure.com/beauty-trends/blogs/daily-beautyreporter/2012/01/new-makeup-for-less-than-20-dollars.html
The Physicians Formula Happy Booster Glow & Mood
Boosting Blush is featured and photographed in a story titled,
“11 Valentine’s Day Beauty Gifts For Your Loved Ones Or
Yourself” on HollywoodLife.com
11 Valentine’s Day Beauty Gifts
For Your Loved Ones Or Yourself
This adorable blush will add a hint of
sweetness to your cheeks -- and your day!
Happy Booster Glow & Mood Boosting Blush
http://www.hollywoodlife.com/2012/01/27/valentines-day-beauty-makeup-fragrance-gifts/#633147-19011912_valentines_day_600_IMG_9128
The Physicians Formula Shimmer Strips Custom Eye
Enhancing Shadow & Liner Universal Looks, Nude is featured
and photographed in a story titled, “6 Top Editor’s Picks
Beauty Products That HollywoodLife.com Editors Love Right
Now — Here’s Why” on HollywoodLife.com
6 Top Editor’s Picks Beauty Products
That HollywoodLife.com Editors Love
Right Now — Here’s Why
"I definitely have a new shadow
obsession. First of all, the palette
itself comes in lingerie-like pink and
black lace with an adorable pink bow.
Inside are nine different shades,
separated into eyeshadow and
eyeliner by the size of the product
(bigger is shadow, smaller is liner).
I've been wearing the shades all week
and I don't see myself putting this
palette down any time soon."
Eden Univer, Beauty Editor -Physicians Formula Custom Eye
Enhancing Shadow & Liner Universal
Looks Collection in Nude,
http://www.hollywoodlife.com/2012/01/27/hair-care-makeup/#639594-9-PF-sized
Happy Booster Glow &
Mood Boosting Blush is
featured and
photographed in a
story titled, “Little
Risks, Big Rewards” in
the January/February
issue of Women’s
Health Women’s Health
has a circulation
1,589,342.
Happy Booster line is also featured
on the Today Show’s website which
receives 15,944,657 unique visitors
per month
Bobbie's Buzz: Beat winter blues with mood-boosting products
By Bobbie Thomas
It's been proven that this time of year can be depressing for
some, so TODAY style editor and Bobbie.com's Bobbie Thomas
shares a few fun ways to boost your mood.
Mood-enhancing
makeup
Last but not least,
I've always been a
believer that beauty
is the quickest way
to perk yourself up,
and Physician's
Formula makeup
has taken that idea a
step further.
Their Happy Booster cosmetics contain Euphoryl, a natural plant
extract which has been shown to promote pleasant feelings by
mimicking the effect of endorphins. And of course, the rosy glow
and pink lips are an always-welcomed bonus
http://thelook.today.msnbc.msn.com/_news/2012/01/27/10250843-bobbies-buzz-beat-winter-blues-with-moodboosting-products
Powder Palette Mineral Glow Pearls Light Bronzer is featured and
photographed and the Physicians Formula Shimmer Strips Custom
Eye Enhancing Mascara Duo is featured in a story titled, “More
Gorgeous Than Ever” in the January February 2012 issue of
Health. Health has a circulation of 1,370,770.
Shimmer Strips Custom Blush and Highlighter is featured and photographed
in a story titled, “Make Dollars & Sense” in the January/February issue of
Every Day With Rachel Ray. Readers are directed to drugstores. Every Day
With Rachel Ray has a circulation of 1,749,877.
Organic Wear 100% Natural Origin Jumbo Lash Mascara, 100%
Natural Origin Bronzer, and 100% Natural Origin Blush are featured
and photographed in a story titled, “Upkeep – Down To Earth” in
the January 2012 issue of Vibe Magazine. Vibe Magazine has a
monthly circulation of 300,000.
Shimmer Strips Custom Eye Enhancing Eyeliner Trio is featured in a story titled, “Write off Aging”
in the January issue of Good Housekeeping. Good Housekeeping has a circulation of 4,336,711.
Eye Booster 2-in-1 Lash Boosting Eyeliner & Serum is featured and photographed in
a story titled, “12 Terrific Beauty Innovations” in the January 29th issue of All You.
All You has a circulation of 1,213,684.
Medicine Cabinet Confidential: 4 of the Most Gorgeous
Products on My Desk
Are there beauty products you extra-love not just because they're
really amazing, but also because they're total eye candy? This
week, I wanted to dedicate my editor's picks to four of the most
beautiful products on my desk right now—plus one shampoo that
I'm newly obsessed with (and which smells divine).
the Physician's Formula has
packaged its newest eyeshadow
palettes. Each palette—Smoky
(deep blacks, greys, purples,
blues), Fashionista (jewel
purples, pinks, and a yellow),
Casual (denim-inspired and
earthy hues), and Nude
(above)—comes in a specially
designed case. The Nude one,
$10.95, looks like sexy lingerie
(how chic!) and comes with
detailed instructions on how to
use the colors to their best
effect.
Physicians Formula Shimmer Strips Custom Eye Enhancing Shadow & Liner, Universal
looks collection – Nude is featured and photographed in a post titled, “Medicine Cabinet
Confidential: 4 of the Most Gorgeous Products on My Desk, Plus a New Shampoo
Obsession” on Glamour.com. Readers are directed to PhysiciansFormula.com. Please note
this was a direct result of the blogger mailing. Glamour.com receives 746,529 unique
monthly viewers.
http://www.glamour.com/beauty/blogs/girls-in-the-beauty-department/2012/01/medicine-cabinet-confidential-7.html
Shimmer Strips Custom Eye Enhancing Shadow & Liner Universal Looks, and Shimmer Strips Custom Eye Enhancing
Eyeliner Trio - Universal Looks are featured and photographed in
a post titled, “Road Test: Physicians Formula Shimmer Strips Eye
Shadows and Liners” on BettyConfidential.com.
BettyConfidential.com receives 189,642 unique monthly visitors.
Road Test: Physician's Formula Shimmer Strips Eye Shadows and Liners Looking for a new
look this spring? Make your eyes pop with these new Shimmer Strips sets from Physician's
When it comes to makeup this spring, the eyes have it! Word on the street is that flawless
skin paired with an attention-grabbing eye will be one of the hot looks for the season. And
we’ve found just the products to help you achieve it: Physician’s Formula’s Shimmer Strips
Eye Enhancing Shadows and Liners!
These new eye shadow and liner sets include a selection of different shades, allowing you to
play around with looks ranging from the subtle to the theatrical. I tried out both the Smokey
Eyes shadow set and the eyeliner trio, and boy, was I ever pleased with the results.
The shadow set comes with a total of nine—count ‘em!—shades, which have been handily
grouped into three trios corresponding to looks with different levels of intensity. For a
lighter look, try the first trio of shades, which Physician’s Formula helpfully describes as the
“Natural” look. With a friendly grey base, a subtle sparkly highlight, and a zing of lilac for the
contour, this look defines your eyes while still keeping it neutral enough for the office. For
something a little more striking that will go from work to the bar, try the second set,
“Playful.” The tones of these shades are similar to the Natural shades; however, they’re
darker, with the base being steelier, the highlight silver, and the contour grape-colored. If
you want high drama, naturally you’ll head straight to the third set, “Dramatic:” gunmetal,
slate, and deepest black.
My favorite of the looks is Natural, though admittedly Playful is great for a night out. Rarely
do I find myself in places where I need the deep, dark intensity of Dramatic, but if I were a
jet-setting woman of mystery, it would definitely be my go-to look. All three of them are
long-lasting, and they’ll enhance any eye color by drawing focus to your peepers and making
them pop. You can also feel free to mix and match the shades at will. Blend them to create
new shades, wet them for a more dramatic finish, use them as eyeliner… the possibilities are
endless!
Furthermore, you can play up or down the drama of each look depending on the eyeliner
you pair it with. The Smoky Eyes Eyeliner Trio is a great complement to the shadows; there’s
a silver shade for the lighter looks, a charcoal liner for the medium ones, and a nice rich
black for the most striking ones. You can even skip the shadow and just layer the liners for
yet another fab smoky eye look: Use the black liner on your upper lids right next to your
lashes, then layer the silver one directly above it to make your eye pop. A smidge of the
charcoal liner under your bottom lashes finishes the look. The best part? They’re smudgeproof and last for 24 full hours. No need to reapply!
Smoky looks not your thing? Have no fear; there are three other
shadow sets to try. Fashionista is full of bold purples, lilacs, and
golds; Casual has a friendly palette of blues, pinks, and bronzes; and
Nude is full of… well, nudes. But not boring nudes: complex,
multifaceted nudes. You can also check out the Nude Eyeliner Trio,
which uses subtle champagnes, pewters, and blacks to draw out
your eyes.
So go on: Hie thee to a drugstore and pick up one of these sets.
Spring is a perfect time for a new look!
Lucia Peters is BettyConfidential’s associate editor.
http://www.bettyconfidential.com/ar/ld/a/road-test-physicians-formula-shimmer-strips-eye-shadows-and-liners.html
3 Rules for Winter Bronzer
A good faux glow is in season!
Here's how to do it right
Physicians Formula pH Matchmaker pH
Powered Bronzer is featured a photographed in
a story titled, “3 Rules for Winter Bronzer – A
good faux glow is in season! Here's how to do it
right” on Prevention.com. Readers are directed
to PhysiciansFormula.com. Prevention.com
receives 911,840 unique monthly viewers.
What time of year do you typically brush on bronzer? I think of a tan (always
faux!) as a summer thing but, I was recently at a product launch event for the
brand Physicians Formula and they mentioned that they now sell more
bronzers in the winter than in the summer, which wasn't the case until about a
year ago—apparently a winter bronze is now the new thing. And on top of
that, studies show a relationship between a good diet and a tan-looking skin
tone, so adding bronzer to your makeup routine may also help bolster a
healthy appearance. To make sure your glow looks healthy and natural, here
are three key tips that I have found the most helpful for my particularly pale
skin:
1. Follow the "E, 3, 1" rule. For perfect placement, sweep the brush from the
center of your forehead, over your temple and across your cheek, then down
along your jawbone. Do this on either side of your face, giving yourself an "E"
and a "3"—get it? Finish up with a "1": A sweep down the bridge of your nose.
Think of it this way: You're stroking the brush where the sunlight would
normally hit you if the sun were overhead.
2. Don't forget your ears and neck. Just like foundation, you don't want your
makeup to suddenly stop at your jawline. Lend a light dusting from the tip of
each ear down the sides of your neck. Then do stokes down the front of your
neck and across your collarbone.
3. Add blush. An actual tan from the sun does leave skin with a little pink, so
tap blush onto the apples of your cheeks and a touch on your nose, and you'll
like you just stepped off the plane from a vacation.
Secret Trick for Beginners: A fan brush like this one here from Eyes Lips Face
at Target leaves a super light layer of color so you can build to the tan level
that looks pretty to you with no big streaks.
My Favorite Bronzers:
http://www.prevention.com/defy-your-age/blog/3-rules-winter-bronzer
The Physicians Formula Deep Wrinkle Corrector Day & Night Cream is featured and
photographed in a story titled, “Value Packed” in the January issue of Woman’s
Day. Woman’s Day has a circulation of 3,863,710.
The Physicians Formula Deep Wrinkle Corrector Day & Night Cream is featured and photographed in a story
titled, “Just as good as the $100 product” in the January issue of Redbook which has a circulation of 2,211,659.
The Physicians Formula Firming and Lifting Booster is featured and photographed in
a story titled, “Beauty Resolutions” in the January/February issue of Bella. Walmart is
credited. Bella is a New York regional magazine that has a circulation of 70,000.
The Physicians Formula Instant Skin Calming Spray is
featured and photographed in a story titled, “Uncover
the Secrets to Healthy, Beautiful Skin” in a special winter
issue of All You. All You has a circulation of 1,213,684.