Liverpool Echo - Total Media Solutions
Transcription
Liverpool Echo - Total Media Solutions
Liverpool Echo Media Pack May-September 2013 Contents Introducing Liverpool Echo Overview Reader Profile Coverage Circulation Readership Liverpoolecho.co.uk Overview Monthly Unique Users Monthly Page Views User Profile Total audience – in print and online Business Directory Websites Leaflets Liverpool ECHO The best read newspaper in the area, including Nationals › › › › › Paid for daily title Circulation: 77,849 Readership: 199,327 Weekly readership: 303,760 Reaches over 1 in 3 people in the area Source: ABC July – Dec 2012, JICREG 01/04/13, reaches 51.14% of people within Liverpool ECHO area each month Liverpool ECHO Reader Profile 51% Male 49% Female 34% 15-34 32% 35-54 34% 55+ 51% ABC1 49% C2DE 30% Employed full-time £20,590 Mean family income Source: JICREG 01/04/13, GB TGI 2012 Q3 (April 2011 – March 2012) base: Liverpool ECHO area 48% Gender 36% C2DE Male 52% 33% 36% ABC1 Sections include local news, sport, education, entertainment & views and blogs 55+ › 15-34 Liverpool ECHO’s online news website dedicated to providing local people with community news, sports and features online 24/7 Female › 35-54 liverpoolecho.co.uk 64% 31% Age Source: Omniture July – Dec 2012 , average UK monthly figures, JICREG Jan – June 2011 monthly average Liverpool Echo coverage area Social Grade Best of both: ECHO & echo.co.uk 1. Increases reach 55+ 49% 35-54 ABC1 C2DE 36% 15-34 51% 33% 34% Female 36% 32% Male 40% 31% 34% 50% 52% 49% Local newspapers & their websites, like the ECHO are 49% more trusted & relied-upon than commercial TV.* 48% 51% 70% 60% 2. Increases trust ECHO 64% echo.co.uk Your advert booked in the ECHO and online at echo.co.uk will reach 528,259 local people! 30% 20% 3. Highly targeted Speak directly to your target audience by appearing in relevant content sections in the ECHO and online at liverpoolecho.co.uk. 10% 0% 4. Easy to access Newspapers and the internet are used in different environments so now you can reach people at home, at work and during their commute. 82,447 5. Complimentary audience By adding digital display advertising to your ECHO print campaign, you will reach an additional 328,932 people in the local area. read the ECHO Print solus 328,932 116,880 do both use echo.co.uk Source: *Newspaper Society – the wanted adverts III, 2007. Omniture July – Dec 2012, JICREG 01/04/13 Digital solus Liverpool Echo Business Directory The new low cost way of advertising your business › Access thousands of people looking for business like yours, with an online presence you can edit and update yourself › Promote your business through a network of 140 regional newspapers and associated websites › Included on Scoot, Ask, TouchLocal and The Independent’s business directories › An additional way or generating and measuring response All for only £2.87 per week When you need to find a local business in your area, we’re right up your street Leaflets Direct › Leaflets Direct, part of Trinity Mirror NW can help your business connect and engage with your potential customers through effective Direct Marketing via an array of well established and trusted local newspapers. › › › › › › FREE Marketing consultation from our experienced media professionals Direct door to door delivery via our award winning titles Distribution by post code selection to effectively reach your target audience Distribution audited by ABC (Audit Bureau of Circulations) so you can be confident in your leaflet delivery No VAT payable on printing services One stop print, design and distribution service FOR MORE INFORMATION, CONTACT YOUR TM MERSEYSIDE REPRESENTATIVE