Liverpool Echo - Total Media Solutions

Liverpool Echo
Media Pack
May-September 2013
Contents
 Introducing Liverpool Echo
Overview  Reader Profile  Coverage  Circulation  Readership
 Liverpoolecho.co.uk
Overview  Monthly Unique Users  Monthly Page Views User Profile
 Total audience – in print and online
 Business Directory Websites
 Leaflets
Liverpool ECHO
The best read newspaper in the
area, including Nationals
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Paid for daily title
Circulation: 77,849
Readership: 199,327
Weekly readership: 303,760
Reaches over 1 in 3 people in the area
Source: ABC July – Dec 2012, JICREG 01/04/13, reaches 51.14% of people within Liverpool ECHO area each month
Liverpool ECHO
Reader Profile
51% Male
49% Female
34% 15-34
32% 35-54
34% 55+
51% ABC1
49% C2DE
30%
Employed full-time
£20,590 Mean family income
Source: JICREG 01/04/13, GB TGI 2012 Q3 (April 2011 – March 2012) base:
Liverpool ECHO area
48%
Gender
36%
C2DE
Male
52%
33%
36%
ABC1
Sections include local news, sport,
education, entertainment & views and
blogs
55+
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15-34
Liverpool ECHO’s online news website
dedicated to providing local people with
community news, sports and features
online 24/7
Female
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35-54
liverpoolecho.co.uk
64%
31%
Age
Source: Omniture July – Dec 2012 , average UK monthly figures, JICREG Jan – June 2011 monthly average Liverpool Echo coverage area
Social Grade
Best of both: ECHO & echo.co.uk
1. Increases reach
55+
49%
35-54
ABC1
C2DE
36%
15-34
51%
33%
34%
Female
36%
32%
Male
40%
31%
34%
50%
52%
49%
Local newspapers & their websites, like the ECHO are
49% more trusted & relied-upon than commercial
TV.*
48%
51%
70%
60%
2. Increases trust
ECHO
64%
echo.co.uk
Your advert booked in the ECHO and online at
echo.co.uk will reach 528,259 local people!
30%
20%
3. Highly targeted
Speak directly to your target audience by appearing
in relevant content sections in the ECHO and online at
liverpoolecho.co.uk.
10%
0%
4. Easy to access
Newspapers and the internet are used in different
environments so now you can reach people at home,
at work and during their commute.
82,447
5. Complimentary audience
By adding digital display advertising to your ECHO
print campaign, you will reach an additional 328,932
people in the local area.
read the ECHO
Print solus
328,932
116,880
do both
use echo.co.uk
Source: *Newspaper Society – the wanted adverts III, 2007. Omniture July – Dec 2012, JICREG 01/04/13
Digital solus
Liverpool Echo Business Directory
The new low cost way of advertising your business
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Access thousands of people looking for business like yours,
with an online presence you can edit and update yourself
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Promote your business through a network of 140 regional
newspapers and associated websites
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Included on Scoot, Ask, TouchLocal and The Independent’s
business directories
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An additional way or generating and measuring response
All for only £2.87 per week
When you need to find a local business
in your area, we’re right up your street
Leaflets Direct
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Leaflets Direct, part of Trinity Mirror NW can help your
business connect and engage with your potential
customers through effective Direct Marketing via an
array of well established and trusted local newspapers.
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FREE Marketing consultation from our experienced
media professionals
Direct door to door delivery via our award winning
titles
Distribution by post code selection to effectively
reach your target audience
Distribution audited by ABC (Audit Bureau of
Circulations) so you can be confident in your leaflet
delivery
No VAT payable on printing services
One stop print, design and distribution service
FOR MORE INFORMATION, CONTACT YOUR
TM MERSEYSIDE REPRESENTATIVE