Royal Wedding

Royal Wedding
Why choose the Telegraph?
•  A trusted resource for major event coverage
•  Dedicated Royal Wedding Channel (already live)
•  Affluent, loyal, influential and elusive users
Major events:
Trust Telegraph
Individual articles attract
high volumes of visits
around major events:
1.  How should I vote in
the 2010 general
election?
6m UK views
2.  Latest travel news:
snow and freezing
weather causing
chaos
2.3m UK views
3.  World Cup 2018
decision: Live
1.6m UK views
Source: Webtrends
Audience interest
Our audience supports major events and traditions in the UK
•  71% of our audience agrees “It is important to respect traditional
customs and beliefs
•  Our users are 17% more likely to agree that the 2012 Olympics in the
UK will have a positive impact on people’s lives
•  Individual Royal Wedding articles on telegraph.co.uk have already
attracted over 40,000 UK views,
•  We estimate an additional 2.2m page views across News and Fashion in
4 days around the wedding (27 Apr – 1 May)
Commercial opportunities
Telegraph is offering a number of Royal Wedding advertiser opportunities.
Please refer to accompanying sheet or speak to your rep for details.
Packages
Option 1 - Royal Wedding Day Roadblock Position
Formats / Assets
Portal Megabanner
Takeover
Megabanner
MPU
Megabanner
MPUs
Skys
Leaderboard
MPU
Skys
RW Channel HP
Megabanner
Roadblock RW Channel
Dates
Page
Impressions
29th April 2010
1,000,000
1,000,000
150,000
150,000
150,000
1,850,000
1,850,000
1,850,000
Total
CPM
Gross
Cost
Net Cost
£40,000 £34,000
£85,000 £72,250
8,000,000
£125,000 £106,250
Option 2 - Royal Wedding Channel Megabanner and 50% SOV Position
RW Channel HP
Megabanner
25% SOV RW Channel Excluding 29th April
Formats / Assets
Megabanner
MPUs
Skys
Leaderboard
MPU
Skys
Dates
14 days
8th April - 6th May*
- excluding 29th
April
Total
Page
Impressions
CPM
Gross
Cost
Net Cost
100,000
100,000
100,000
2,377,500
2,377,500
2,377,500
£95,000 £80,750
7,432,500
£95,000 £80,750
Option 3 - Royal Wedding Channel Megabanner and 25% SOV Position
RW Channel HP
Megabanner
50% SOV RW Channel Excluding 29th April
Formats / Assets
Megabanner
MPUs
Skys
Leaderboard
MPU
Skys
Dates
7 days
8th April - 6th May*
- excluding 29th
April
Total
Page
Impressions
CPM
Gross
Cost
Net Cost
50,000
50,000
50,000
1,188,750
1,188,750
1,188,750
£50,000 £42,500
3,716,250
£50,000 £42,500
Royal Wedding Fashion Content
Position
Formats / Assets
Fashion RW content Take
Over
Leaderboard
Double MPU
Masthead re-skin
leaderboard
Double MPU
MPU
Fashion HP TO
Fashion Picture Galleries
Take Over
Total
Billboard
Dates
27th April - 1st May
Weds 27th April Tues 3rd May
Friday 29th April Thursday 5th May
Page
Impressions
CPM
Gross
Cost
Net Cost
980,000
980,000
45,000
45,000
45,000
45,000
£39,000 £33,150
15,000
£10,000 £8,500.00
2,155,000
£57,500 £48,875
£8,500
£7,225