New Stores

Transcription

New Stores

New York retail update: new stores Boutiques & chains
Page 1 of 16
New York retail update: new stores
ALAINA WONG & CLAIRE HAMILTON, WGSN 30.01.07
Boutiques &
chains
Menswear
Kidswear
Boutiques & chains
Ekovaruhuset
Swedish boutique Ekovaruhuset is only two months old and a sister store
to its flagship in Stockholm.
This small box of a store sells only "organic and fair made" clothing
and accessories with a focus on "really beautiful design and a lot of local
stuff and crochet/knit pieces", as well as international designers. Three
As Four is creating some exclusive items for the store.
Contact information
Ekovaruhuset
123 Ludlow
Tel: +1 212 673 1753
ekovaruhuset.se/newyor...
Honey In The Rough
161 Rivington
Tel: +1 212 228 6415
www.honeyintherough.com
Intermix
1003 Madison Avenue
Tel: +1 212 249 7858
www.intermixonline.com
Issey Miyake
802 Madison Avenue
www.isseymiyake.com
Juicy Couture
368 Bleecker
Tel: +1 646 336 8151
www.juicycouture.com
Leontine
226 Front Street
Tel: +1 212 766 1066
25 W. 14th Street
Tel: +1 212 242 2128
www.levisstore.com
Max Azria
409 West Broadway
Tel: +1 212 991 4740
www.bcbg.com
Mulberry
605 Madison Avenue
Tel: +1 888 685 6856 ext. 102
www.mulberry.com
Intermix
Facing competition from its arch-rival Scoop, independent boutique chain
Intermix plans to triple the size of its Madison Avenue flagship to
5,000sq ft. The chain was founded by two brothers from Beirut, Haro
and Khajak Keledjian, who pioneered the contemporary boutique chain
concept in the mid-90s.
Khajak explained that the point of difference for Intermix stores is: "If
you walk into an Intermix store, in 10 minutes you'll get an overall idea of
what the trends, the colours and the styling looks of a season are all
together. It's a much easier concept than having a basic product category
store."
Mulberry
387 Bleecker Street
Tel: +1 888 685 6856 ext. 101
Paul Smith
142 Greene Street
Tel: +1 646 613 3060
www.paulsmith.co.uk
Project No. 8
138 Division Street
between Orchard & Ludlow
Tel: +1 212 925 5599
http://www.wgsn.com/members/retail-talk/features/rt2007jan30_019218_a
1/30/2007
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www.ProjectNo8.com
Intermix houses designer and private labels such as Citizens of
Humanity skinny jeans, Diane Von Furstenberg print dresses, Theory
sweaters, Michael Kors espadrilles and Matthew Williamson. There are Puma
33 Union Square West
five stores in New York.
Tel: +1 212 206 7761
www.puma.com
Samantha Thavasa
965 Madison Avenue
Tel: +1 800 717 7132
www.samantha.co.jp
Shvitz NYC
128 Thompson Street
Tel: +1 212 982 9465
www.schvitznyc.com
Té Casan
382 West Broadway
www.tescasan.com
Theory
38 Gasenvort Street
Tel: +1 212 524 6790
www.theory.com
Trina Turk
67 Gansenvort Street
Tel: +1 212 206 7383
www.trinaturk.com
True Religion
132 Prince Street
Tel: +1 212 966 6011
www.truereligionbrandj...
Issey Miyake
The newly refurbished shop on Madison Avenue, between 67th and 68th
Streets, replaces the old premises at 902 Madison Avenue. Since June
2006 the store size has increased from 1,800sq ft to 2,600sq ft.
Valley
48 Orchard Street (between
Grand & Hester Street)
Tel: +1 212 274 8985
Walls are white, floors are concrete, and a black-and-white
checkerboard is created using hung lights to break up the black ceiling.
Uniqlo
546 Broadway
www.uniqlo.com
The only splash of colour comes from the visual merchandising, for which
Gordon Kipping from design agency G Tects was responsible. The store
houses Miyake's men's, women's, ME and Fete collections.
Related reports
Max Azria
Té Casan
Puma
Mulberry
Shvitz
Uniqlo
Juicy Couture
Major US luxe leisure brand has been on a US retail roll-out spree, now
1/30/2007
Page 3 of 16
that the brand is owned by Liz Claiborne. First opening earlier this year on
5th Avenue and Madison Avenues, and just recently in December, on
Bleecker Street, this new flagship location is the brand's third largest
store in New York.
The new brand-lifestyle store is 3,500sq ft and houses apparel and
accessories for women, men, children and pets, as well as the Couture
Couture jewellery range and its new baby line, Juicy Baby.
What used to be a former private club is now a two-level retail space with
a winding staircase. The basement has three rooms with its own cash
register and dressing rooms. The biggest area is for women's apparel and
is decorated with kitschy decorations, such as gigantic birdcages and
sweet jars.
Co-founder Pamela Skaist-Levy told WWD: "We love the location of our
Bleecker Street shop. It's on two levels, so our customer can wander
through the world of Juicy with each room having its own intimate
feeling." Juicy expects to open in Beverly Hills September 2007.
Leontine
Déjà vu? Not quite, but you may recognise some of shop owner and
designer Kyung Lee's flair in her new boutique Leontine from her other
two boutiques, Albertine and Claudine of the West Village.
Named after the sisters in the film Bonjour Tristesse, the newest addition
sells a well-edited assortment of vintage and contemporary clothing,
jewellery, fragrances and home accessories, all of which are
thoroughly Parisian.
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Levi's
Levi's has launched a brand new retail concept in a new flagship
location near Union Square, making it the best location in New York City
for the full selection of Levi Jeans.
The 2,000sq ft store is designed as a series of mini shops within a
shop to provide customers with easy accessibility to all of its Levi's
brands, including its newest ranges such as the premium Levi's Capital E
and Levi's Red. Other lines available are Levi's Red Tab and the original
Vintage Levi's.
With a new head of retail operations in the US, the company has a new
focus on retail. Vice president Diane Padoven said that "since Levi's
jeanswear is considered the most innovative in the world, the design of
the Union Square store was to keep the shopper in mind to focus on
what has made Levi's famous for the past century. The innovative
merchandising provides customers with a user-friendly and fun
shopping experience."
WGSN loved the changing rooms, where "flip-over" service indicators on
doors to tell staff if a customer needs help. The changing room walls are
plastered with original "thank you" letters and testimonials from past
customers.
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Max Azria
Set in SoHo, the new higher-end 875sq ft Max Azria boutique is cosy and
artistic. Following from the company's expansion and focusing on his
eponymous designer line the new store on West Broadway joins another
flaghip on Melrose Avenue in Los Angeles.
Jewellery is set alongside books on Federico Fellini and Gustav Klimt.
Three imitation tree trunks stretch from floor to ceiling, and the décor
is finished off with hemp rugs and cloud prints in the dressing rooms.
Azria told WGSN: "The store design is meant to reflect this synergy
between old and new, soft and sleek… it is the artist's canvas and the
clothes are the paint."
Mulberry
Mulberry's first boutique in Manhattan was on Bleecker Street and houses
men's and women's merchandise, handbags, luggage, small leather
goods, gloves, scarves and stationery items such as notebooks and
organisers.
While the 530sq ft Bleecker Street branch is "targeting a cool
downtown girl", its second standalone store launch in the US was a
bigger flagship on Madison Avenue between 57th and 58th streets,
which "adopts the interior design of its Bond Street, London shop"
according to a company statement.
Lisa Montague, chief executive officer, told WGSN: "We need to consider
different customer groups. All the stores will still have the Mulberry
aesthetic, but we recognise that there are unique needs in different
markets."
She continued: "Mulberry is inherently English - this is evident in our
use of authentic natural materials, artisinal craftsmanship and instinctive,
1/30/2007
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often quirky designs.
"The warm, relaxed feeling in the stores, Bleecker Street for example, is
the perfect way to convey this to people who may not previously know
about the brand. We hope this will enable Mulberry to translate its
previous successes to the US market too."
Honey In the Rough
Honey In the Rough is a recently opened small dress shop that provides
a make-up service, similar to the nearby Happy Valley Store, known for
its manicures and blow outs.
Labels in-store are interesting for their underground styling direction Mociun (from Brooklyn) and Madison Marcus (which just debuted) and
a jewellery line called Iosseliani have distinct looks and the store is
garnering plenty of fashion editorial for its quirky product range.
Paul Smith
British designer Paul Smith has opened a new flagship store, occupying
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the former Pace Gallery space in SoHo.
Designs for the clothes and space alike are retro-contemporary, blending
classic forms with bright colours and quirky accoutrements. The store
design, led by Smith himself, carries the men's and women's lines, some
furniture and a selection of books.
Project No. 8
Project No. 8 is the collaboration of the artistic Yale graduate Brian
Janusiak and Berlin gallery partner Elizabeth Beers. Both colleagues have
been involved in fashion, media and art projects and joined in 2005 to
open their store on Division Street, on the edge of Chinatown.
The store name, Project No 8., was created because this is their eighth
project as a team. The retail space resembles an exhibition area with
its slate grey flooring, white brick walls and merchandise displayed with
an artistic flair.
Janusiak and Beers say: "Having a retail space is a chance for us to
experiment with - more publicly - some themes that reoccurred in our
own work: concerns with distribution, collaboration, digression and the
creation of fluctuating or indefinite communities.
"We have tried to imagine the store to be, in part, a place for the projects
people had no immediate or obvious home for, liking the idea of
digression as an intentional (and sometimes necessary) change of
subject." VM highlights are the nine red gloves laid out on the floor in
a circle.
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Puma
Sports lifestyle brand Puma launched its fourth store in Union Square.
Designed by Paolo Lucchetta, the store took inspirations from a
shipping container. Floor units look like crates and sliding panels along
the wall appear as rows of showboxes.
Efficiency and flexibility were key when designing fixtures, allowing
easy removal of magnetic strips so that graphics and storytelling could be
changed frequently.
Luchetta believed it "important for each space to retain its original walls",
so he mounted or suspended fixtures from the existing walls and painted
the floor grey. His vision was not to "design a real concept store, but an
urban space".
In terms of its merchandising strategy, product is sorted according to
theme as opposed to category highlighting the brand's focus on
lifestyle collections: Moto, Evisu and Golf.
The store will house all its ranges alongside its Mongolian BBQ concept,
accessory line collaborations with Dutch designer Marcel Wanders,
Alexander McQueen and Philippe Starck.
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Té Casan
"Fast fashion" footwear retailing has been given a new spin by Barcelona
footwear designer chain Té Casan, which had its global launch in New
York in December when the company launched its first flagship store on
West Broadway.
The 3,000sq ft store over three levels is its first and biggest out of the
50 planned global stores, housing between seven to 10 new styles
each week from seven chosen European designers.
Asil Attar, creative director, told WGSN: "We wanted to launch a company
where the objective is to launch future designers… and we wanted it to be
the biggest footwear store in New York."
Design Company Pompei AD based their design concept on "little
touches". Features are the changing room pods, and the tea and
wine bar where woman can gather and share each other's shopping
experiences.
Over the three floors, the main feature is the central winding staircase
giving each designer their own selling space. The seven designers making
up the Té Casan roster are: Manuela Filipovic, Gaetano Perrone,
Gianluca Soldi, Zoe Lee, Fay Baldock, Niki Robinson and Hector
Rubio.
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Theory
In early December, Theory launched its global headquarters and
flagship store in its Meatpacking location, as a focus on the
contemporary brand's retail plans and partly because of its historic and
visionary personality.
The 60,000sq ft space houses design, distribution and the retail space,
which stretches out on the corner of Greenwich Street and Gansenvort
Street and comprises its flagship on the ground level and its central
operations on the upper floors.
The interior design was based on Theory's principles: integrity and
quality. On the ground level it is clean, white, industrial and open plan
with groups of mannequins scattered throughout the floor.
This January, as part of Theory's Icon Project promotion, the space is
being used for installations of iconic images. As you go through the upper
floors, black-and-white photography is displayed everywhere.
In headquarters, raw materials are used, such as steel, concrete and
plywood alongside eclectic furniture of organic shapes in wool, felt, canvas
and rope.
A "map of the world" commissioned by New York artist Gary Gagliano is
placed on a wall in the lobby area. Main features are its rooftop garden
and central unifying staircase.
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Trina Turk
The Californian designer has launched her first boutique in Manhattan's
Meatpacking District on Gansevoort Street. The 2,000sq ft space is
decorated with a southern Californian atmosphere taking inspirations
from a 1975 suburban ranch house.
Jonathan Adler, collaborator and interior designer, helped Turk. Dark
wooden doors, retro furniture and hung fabric covered panels in apricot,
corals, turquoise, ochre and chocolate are hung in various places.
Other features are the fireplace with a custom tile designed by Adler, a
copied Edward Wormley coral-coloured sofa, vintage white étagère
and Victorian-esque wicker chairs.
WGSN's favourites are the Lucite egg chair hung from the ceiling, and
artist Malcolm Hill producing a tree made from scrap pieces of wood and
furniture.
Turk commented on her new East Coast location: "I wanted something
that felt airy and I really like this neighborhood. The High Line ends half a
block away. I'm interested in architecture, and the fact that there are
young architects working on it intrigued me. We need to be here for the
visibility. We don't have a retail apartment. It's just me and my husband.
The stores are sort of a personal thing for us."
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True Religion
West Coast brand True Religion launched its first East Coast shop on
Prince Street, SoHo. The 1,800sq ft store concept adheres to its
Manhattan Beach store in Los Angeles. The only difference is that there
is more space to allow its sportswear line to expand.
Interior design features include hickory wood floors, cubbies filled with
folded jeans and a denim bar for customers who require sales assistant
services.
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Samantha Thavasa
The Asia accessories brand opened its first US flagship boutique on
Madison Avenue in October. The New York store is the first of a handful of
US locations with Las Vegas or Honalulu likely to be next.
The US push coincides with New York socialite Tinsely Mortimer being
appointed as new US face for the brand (alongside fellow celebrities such
as Paris Hilton and Victoria Beckham back in Japan).
Designed by Japanese interior designer Yoshimitsu Morita, the 1,250sq ft
boutique houses items from its popular collections: Samantha Thavasa,
ST New York, ST Deluxe, ST Petite Choice, ST by Nicky Hilton and
Samantha Thavasa by Tinsley Mortimer.
Tobias Buschmann, US brand manager, told WGSN that the US market
was the brand's biggest challenge outside its successful Japanese market.
He said: "The New York store is the focal point for communicting the
brand values." He added that the reason why they chose Madison Avenue
was because it is the "epicentre of world fashion and virtually every major
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global fashion and accessories company has a presence there."
Interior design features are the brand's signature blue and pink
crystals on chandeliers, the tiered entrance, white-leathered shelves,
and a wall with Samantha Thavasa spelt in Swarvoski crystals.
Shivtz NYC
Casual-luxe continues its Eastward migration from its birthplace in Los
Angeles. Shvitz NYC opened recently in SoHo selling high-end sweat
suits and loungewear in a 500sq ft retail space.
Its name, Shvitz, is a Yiddish word meaning "sweat" and its retail
concept is derived from Leslie Hall, former executive of Vibe magazine.
The interior design by Hilary White Interior Design resembles a boudoir of
mirrored chrome walls, Roman columns and white chandeliers. WGSN
particularly loved the baby pink MAC computer to add femininity.
Valley
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This living room-styled shop was launched by the Werman sisters, Julia
and Nina, on the Lower East Side. More than an apparel shop, it is an
exhibition space where Valley will host seasonal art installations and
events.
It also has a café stocking energising and healthy foods for busy
shoppers, and nail and wax bar for customers to stop over or spend an
entire afternoon.
The sisters joined with Nails Magazine's Nail Technician 2005/06 winner
Patty Yankee Williams to help build the nail bar and its services. The shop
houses avant-garde designers such as Grey Ant, Ladies of the Canyon,
Deener Denim, Carolina K and Lady Leisure.
Uniqlo
Japanese retailer, Uniqlo, opened its first global and world's largest
flagship store of 36,000sq ft in New York City.
Architect Masamichi Katayama designed the store accordingly to
contemporary Japanese retail culture. Architectural landmark features
such as brick walls and large white columns are fused with modern
Japanese design. The interior, described as "functional beauty", is brightlit, clean, simple, spacious and streamlined.
Tadashi Yanai, chairman and CEO of Fast Retailing (Uniqlo's parent
company), told WGSN: "Not only is New York City the international
fashion capital of the world, but it is also where the original idea of Uniqlo
came to me… I was inspired by the bustling energy of the city and
how some retailers were able to create a calm and organised environment
allowing shoppers to explore and experience at their own pace."
Nobuo Domae, CEO and president of Uniqlo USA, Inc, said that "the sheer
size and scope of the new global flagship allows Uniqlo the opportunity to
experiment and evolve the brand in the US and the world."
1/30/2007
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© WGSN 2007
1/30/2007

New Stores

Transcription

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