weekly 10

THE WGSN
WEEKLY 10
August 22nd, 2011
www.wgsn.com
KITSCH INDIA: WOMENSWEAR TREND ANALYSIS
WGSN takeaways:
•There was a time when the Indian fashion
industry was considered too immature for its
mix of bright hues and embellishments, but
that’s certainly not the case any more
• Indian kitsch fashion is not only a hit within
India but also around the world
• Inspiration is derived from the diverse cultures
within India, from Bollywood to religious icons
• Be inspired by everyday elements, from film
posters to matchboxes
With bright hues and unconventional prints, kitsch Indian
fashion is gaining a foothold both in India and abroad. Designers
are taking inspiration from the diverse cultures of India, from
Bollywood icons to deities. We track the trend.
For Full Report: http://www.wgsn.com/content/report/Trend_Analysis/Womenswear/2011/July/kitsch.html
HYPER AESTHETIC CHINA WOMENSWEAR DESIGN FILE
Key details:
• Laser punched date geometrics
• Asymmetric and eccentric hems
• Printed, multidimensional fringing
• Lattice inspired sheer/opaque prints
• Use of knits to create graphics
• Traditional patterns, modernized
The clash of traditional craft and modern Western influence
creates a new class of uber-luxury in China. Colours are vibrant
and fuse eccentrically, providing a great opportunity for creative
expression. Unexpected mismatching plays with colour-blocking
and mixed fabric textures; print, laser-cutting and pleating
combine to create modern movement and visual impact.
For Full Report: http://www.wgsn.com/content/report/Design_Files/Womenswear/2011/August/hyper_aesthetics.html
FUJI ROCK FESTIVAL: ACCESSORIES STREET SHOTS
Key trends:
•As seen on the streets of Tokyo this season, fishing
was a key look at Fuji Rock, with heritage-style hats
and wading boots proving popular
• In keeping with the iconic Fuji Rock 70s-inspired
look, flower embellishments remain key and this
season get a boost in volume with statement floral
headwear sported by the girls
• Oversized playful plastic was popular as kidult
cartoon looks influence choices in jewellery and bags
• Bandanna headscarves create a pared-back,
rockabilly feel and are a new trend
WGSN analyses the key accessories trends seen at the Fuji Rock
Festival in Japan.
For Full Report: http://www.wgsn.com/content/report/Street_Shots/Denim/2011/August/Fuji_Rock_denim_street_shots.html
TIE-DYE YOUTH TREND ANALYSIS
Key trends:
• Spiral tees
• Linear colour bleed
• Pastel pigments
• Dye effect shorts
• Graphic clash
• Tie dyed accessories
Synonymous with early 90s acid house and grunge, WGSN looks
at the emerging trend for garish, hippy-style tie-dye as a fresh
direction for the streetwear market. As sported by influential
artist Tyler the Creator on his recent global tour, high-colour tiedye effects and bold placement graphics were a key look at
festivals this summer and are now repopulating the shelves of
vintage stores. Original tie-dye pieces are also inspiring new
interpretations across casual apparel and accessories.
For Full Report: http://www.wgsn.com/content/report/Trend_Analysis/Youth/2011/August/tie_dye_trend_analysis.html
80s COLOUR EXPLOSION, WEST COAST: VINTAGE INSPIRATION
WGSN Analysis:
Southern California hipsters and teens continue
to scour the vintage stores for fashion that is
unique and affordable. As vibrant, retro colour
emerges across different trade shows and retail
sectors, 80s footwear is in hot demand. Past
trends from the 80s and 90s are mixed and
worn together for modern looks. Baggy, rolledup mens' pants, shortened vintage dresses and
high-waisted denim shorts all work with a
colourful pair of shoes from this era.
WGSN's LA-based footwear correspondent reports on one of the
hottest vintage directions to sweep the West Coast this summer.
For Full Report: http://www.wgsn.com/content/report/Trend_Analysis/Footwear/2011/August/80_s_colour_explosionfootwearvintagetrendanalysis.html
GLAMOUR OF THE GODS: EXHIBITION REVIEW
WGSN favourites:
• Vivien Leigh for Gone with the
Wind by Fred A Parrish, 1939
• Elizabeth Taylor by Clarence
Sinclair Bull, 1948
• Marlon Brando for A Streetcar
Named Desire by John
Engstead, 1950
• Joan Collins for Seven Thieves
by Laszlo Willinger, 1959
• Louise Brooks by Eugene
Robert Richee, 1929
WGSN reports on the cinematic lure of a unique collection of
Hollywood portraits at London's National Portrait Gallery.
Revealing the pivotal role played by Hollywood photographers in
the midst of the golden age of Hollywood, Glamour of the Gods:
Hollywood Portraits provides a well-deserved curtain call for
previously unaccredited photographers.
For Full Report: http://www.wgsn.com/content/report/Art_and_Culture/Exhibitions/2011/August/glamour_of_the_godshollywoodportraits.html
CITY GUIDE: LAS VEGAS
Why Go?
The reality is you're probably here for a trade
show, so free time is precious. Generally
speaking, Las Vegas retail is defined by its
impressive hotels, which make stores easy to find,
but the shopping experience is somewhat
repetitive as many brands have a multiple
presence. The Strip is best shopped for US midmarket brands and multiples, but Downtown has
some great vintage and thrift stores, as well as
providing some authentic Vegas graphics
inspiration with its kitschy motel signs and faded
shop fronts. Las Vegas is the definition of a 24hour city, with many stores open until midnight
and bars and casinos serving punters around the
clock. There is no off-peak as such; weekends and
trade-show periods are always busy - check the
Las Vegas conference calendar for details.
Bright, buzzing and relentless, Las Vegas is an ideal city
in which to overindulge. Shop, eat, drink or gamble – the
temptations are 24/7. This city fuelled by out-of-towners
plays host to countless conferences, trade fairs, shows
and attractions, and is always welcoming new stores, bars
and restaurants. Our comprehensive listings highlight
the best places to get into trouble in the City of Sin.
For Full Report: http://www.wgsn.com/content/report/City_by_City/North_America/las_vegas/las_vegas.html
VM UPDATE: SELFRIDGES, TECHNICOLOUROLOGY
WGSN Analysis:
Key autumn/winter 2011/12 designers that
demonstrated a strong use of poster brights were Jil
Sander and Raf Simons' menswear, and Céline’s
womenswear shows, which all acted as a great source
of inspiration for the creative team. The colourblocking trend even translated through to make-up,
with inspiration sourced from the technicoloured eyes
at the Peter Pilotto show. The windows then take this
huge fashion trend and fuse it with art in the most
playful possible manner. The windows take
inspiration from experiential artist Ernesto Neto and
his colourful immersive installations. American artist
Kenny Scharf was also a key source of inspiration for
the Technicolourology windows for his colourful
paintings of bizarre cartoon-like characters.
Selfridges’ autumn/winter windows are entitled
Technicolourology and feature a cartoon wonderland made
up of bizarre, kooky characters in hyperreal colourways.
For Full Report:
SHOPPER EXPECTATIONS IN-STORE
WGSN takeaways:
•The physical store is still at the heart of British
shoppers’ relationships with retail brands
59% of consumers rate their experiences in the
physical store as substantially better than their
online experiences
• Shoppers believe the store is better at
delivering on tangible things such as product
engagement, speed of purchase and returns
• Shoppers continue to be disappointed with
retailers' inability to deliver on attributes such
as offering a good selection of products, easy
returns, convenient location and range of prices
• Only 42% of shoppers believe stores deliver
prompt service, and only 30% say shops have
staff who can help them decide what to buy
The physical store remains central to UK shoppers' relationships
with retail brands, trumping online in delivering customer
experience but falling short on customer service.
For Full Report: http://www.wgsn.com/content/report/Marketing/Consumer_Insight/2011/August/store_expectationsukconsumerinsight.html
KIDS’ INSPIRATION: PICTURE BOOKS & ILLUSTRATION
WGSN takeaways:
• Whimsical: painterly or intricate handdrawn style with hand-rendered typefaces,
quirky characters and decorative details
• Multimedia: pencil, crayon, paint,
airbrush, photography and pattern are
collaged together and digitally manipulated
• Vibrant and stylised: flat almost cut out
tonal colours and beautiful shapes often
highlighted with graphic pattern
• Edited: limited colour palette with striking
spatial composition, often pictures tell the
story with little or no text
WGSN kidswear takes a look at award-winning picture book
artists and the current trends in children's illustration.
For Full Report: http://www.wgsn.com/content/report/Trend_Analysis/Kidswear/2011/August/picture_books_illustration.html