essential creative intelligence

01.07.13
ESSENTIAL CREATIVE INTELLIGENCE
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The WGSN autumn/winter 2014/15 color direction has been
analyzed and updated for the US market. Available with Pantone and,
for the first time, CSI color wall references, the US edit includes key
colors, levels and an interactive downloadable matrix for you to build
and customize your own palettes.
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An early look at the key styles, details and technologies emerging for
snow sports in autumn/winter 2014/15. Men’s silhouettes move away
from the oversized to neat and slimmer shapes, while womens’ shapes
follow a sporty, active wear style with more body con silhouettes. See
the full report for downloadable flats of all the key items alongside an
analysis of what fabric and technology developments will shape the
season.
• Focus is on protection as visors and padded hoods emerge as key
details.
• The need to carry smart devices and use them on the go
prompts new design solutions and wire wranglers.
• Lightweight, natural heritage finishes and high performance
fabrications emerge as the key stories in textiles
• Wearable tech continues to inform design with dumb devices,
such as gloves, ski poles and goggles, made smart
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For autumn/winter 2013/14 the crewneck sweatshirt becomes a
womenswear staple for both work and casualwear, with formal
embellishments, fabrics and details that help to elevate this sporty
look.
VIEW REPORT >
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Embellishments
Metallic coating & shine
Marled/heather
Letterman logos
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Graphic stripe and trim details, color-blocking, and textured micro
patterns offer key updates for this classic menswear staple.
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• Color contrast on collars create subtle detail interest
• Clean stripes on trims such as plackets, collars and cuffs are fresh
and modern
• Grid-like patterns and racking stitches offer new updates
• Vintage styles in neutral colours are still current
• For a more sartorial update add woven trim details on collars and
cuffs
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Inspired by the recent spring/summer 2013 catwalks, magazine
editorials reference the prevailing 60s modernist trend, as seen at Marc
Jacobs, Louis Vuitton and Prada.
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60s Modernist
Biker Babes
Ethereal Sci-fi
Soft Femininity
Androgynous Tailoring
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Blunt-cut and side-swept fringes, pixie crops and sleek side-parted
updos look set to influence the consumer beauty market in 2013, with
glossy, dark brown replacing the ubiquitous dip-dye in the color
charts.
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• Glossy deep brown all-over color replaces highlights and dip-dye
styling
• For the youth market, sea-punk pastels are popular: think aquatic
shades of blue, green and purple
• The fringe is seen in wide blunt-cut or side-swept layered styles
• Pixie crops are popular, as seen on Anne Hathaway
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The puffa jacket and parka coat prevail as the top outerwear choices
for autumn/winter 2012/13 in the US.
VIEW REPORT >
• Parka: Mid-thigh length | snap-down storm flap | drawstring
waist and hem
• Black Puffa Jacket: Mid-thigh length | snap-down storm flap |
channel quilting | multi-pocket detailing
• Shearling Collar: Contrast and dyed-to-match | shearling trim
and seam detail | suede, wool and nylon
• Contrast Sleeves: Fabric-blocked sleeves and body | leather or
wool
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Take inspiration from San Telmo flea market in Buenos Aires for
accessories, textiles, print and color. .
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• A wealth of print inspiration from themed matchboxes, travel
stickers, flags and postcards
• Vintage framed handbags
• Cotton gloves in a range of pastel colors
• Cards of antique buttons
• Christening gowns, children's clothing, boudoir and 1920s
fashions.
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Combining two words to make a new meaning, playing with
abbreviations, acronyms, or simply the traditional spelling of a word
makes for a rich and diverse new youth language. Popular terms and
slogans can then be used visually for graphic impact. WGSN explores
five of the most popular terms trending on Tumblr.
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Cray : crazy
Trill : true & real
Swag : style & personality
PLUR: peace, love, unity, and respect
YOLO: you only live once
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WGSN highlights the key art trends that will make an impression in
2013.
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Renaissance photography
Domestic still life
Micro masterpieces
Depth of field