Media Kit PDF

Transcription

Media Kit PDF

“Without promotion something
terrible happens...nothing!”
—P.T. BARNUM
333 Seventh Ave, 11th Fl, New York, NY 10001 • tel: 212-979-4862 • dancemedia.com
media kit 2 O16
Be judged by the company you keep
Why advertise?
It works!
gorgeous photograph <“I am already aware of and
<“The
own products from this
in the Gaynor Minden ad
caught my eye, and then I
noticed the website address
at the bottom of the ad. I
haven’t visited that website
previously, but now I will.”
company, but it got me excited
about purchasing more.”
—STUDENT REGARDING BLOCH AD
(April 2015 Dance Magazine)
—STUDENT REGARDING
GAYNOR MINDEN AD
(February/March 2015 Pointe magazine)
decided to use
“I love that Under Armour is
<‘’Ithishave
<
company because of
creating dancewear, and I am
the advertisement.’’
—TEACHER, CHOREOGRAPHER,
STUDIO OWNER REGARDING TUTU TIX AD
(March 2015 Dance Teacher magazine)
2
interested in purchasing.”
—TEACHER, CHOREOGRAPHER REGARDING
UNDER ARMOUR EXCLUSIVELY
THROUGH JUST FOR KIX AD
(May/June 2015 Dance Spirit magazine)
Source: Harvey Research Advertising Effectiveness Studies 2015
92ND ST. Y HARKNESS DANCE CTR.
24SEVEN DANCE CONVENTION
ACADEMIE AMERICAINE DE DANSE DE PARIS
ACADEMY OF NEVADA BALLET THEATER
ACCESS BROADWAY
ACT 1
ADRENALINE DANCE
AINSLIE WEAR
ALBERTA BALLET
ALBERTA BALLET SCHOOL
ALL AMERICAN TALENT
ALONZO KING LINES BALLET
SUMMER PROGRAM
ALVIN AILEY AMERICAN DANCE THEATER
ALVIN AILEY EXTENSION PROGRAM
AMDA
AMERICAN ACADEMY OF BALLET
AMERICAN BALLET THEATRE
AMERICAN DANCE AWARDS
AMERICAN MOVEMENT
AMERICAN RUSSIAN CHILDREN HOME FUND
AMSTERDAM INTERNATIONAL
SUMMER SCHOOL
ANAHEIM BALLET
ANTIOCH NEW ENGLAND
GRADUATE SCHOOL
ARB PRINCETON BALLET SCHOOL
ART STONE/THE COMPETITOR
ARTS UMBRELLA
ASH PRODUCTIONS
ATLANTA BALLET
ATLANTIC DANCE RETAIL SHOW
BACKDROPS BEAUTIFUL
BALLET 58
BALLET ACADEMY EAST
BALLET ARIZONA
BALLET AUSTIN
BALLET CHICAGO
THE BALLET CLUB
BALLET DES AMERIQUES
BALLET DYNAMICS/FINIS JHUNG
BALLET FOOT STRETCH
BALLET HAWAII
BALLET HISPANICO
BALLET SAN JOSE
BALLET SOCIETY
BALLET THEATRE OF MARYLAND
BALLET WEST ACADEMY
BALLET X
BALLETMET
BARNARD COLLEGE
BAVARIAN STATE BALLET
THE BEAT DANCE TOUR
BEIJING INT’L BALLET &
CHOREOGRAPHY COMPETITION
BELIEVE NATIONAL DANCE COMPETITION
BELLAMOXI
BLOCH INTERNATIONAL
BLUE LAKE ARTS
BOCA BALLET THEATRE
BODY WRAPPERS/ANGELO LUZIO
BOSSOV BALLET
BOSTON BALLET COMPANY
BOSTON BALLET SCHOOL
BOSTON CONSERVATORY
BRAVO COMPETITION
BREAK THE FLOOR PRODUCTIONS
BRIDGEWATER STATE UNIVERSITY
BROADWAY DANCE CENTER
BROADWAY THEATRE PROJECT
BURKLYN BALLET THEATRE
BUTLER UNIVERSITY
CAL STATE UNIVERSITY LONG BEACH
CALIFORNIA BALLET SCHOOL
CALIFORNIA INSTITUTE OF THE ARTS
CAMP PULSE
CANADA’S ROYAL WINNIPEG
BALLET SCHOOL
CAPEZIO
CAROLINA BALLET
CARY BALLET CONSERVATORY
CAT-A-TAC POINTE SHOES
CATHY ROE PRODUCTIONS
CECCHETTI COUNCIL OF AMERICA
CECCHETTI USA
CELEBRATION TALENT COMPETITION
CENTER FOR CONTEMPORARY ARTS
CENTRAL PENNSYLVANIA YOUTH BALLET
CHARLOTTE BALLET
CHAUTAUQUA INSTITUTION
CICCI DANCE SUPPLIES INC.
CINCINNATI BALLET
CIRQUE DU SOLEIL
CITY BALLET OF SAN DIEGO
CITY BALLET SCHOOL
CLOUD 9
COCA
COLORADO BALLET
COMPLEXIONS CONTEMPORARY BALLET
CONTOURS
CORELLA DANCE ACADEMY
CORNISH COLLEGE OF THE ARTS BFA
COSTUME GALLERY
COVET DANCE CLOTHING
CURTAIN CALL PERFORM GROUP LLC
CUSTOMINK, LLC
THE DANCE AWARDS
THE DANCE COMPANY
DANCE EDUCATORS OF AMERICA
DANCE EQUIPMENT INTERNATIONAL
DANCE MAKERS, INC.
DANCE MASTER CLASS
DANCE NYC
DANCE OLYMPUS
DANCE PAWS
DANCE STUDIO CONNECT
DANCE TEACHER WEB
DANCE THE MAGIC
DANCE UNIVERSE FOUNDATION
DANCERECITALTICKETING.COM
DANCERPALOOZA
DANCIN AT SEA / CALADESI TRAVEL
DANSCO
DANSHUZ
DANSKIN
DANZIA
DASHA DESIGNS
A DAY OF DANCE / PROTEGE
DEAN COLLEGE
DEBBIE ALLEN DANCE ACADEMY
DENVER BALLET THEATRE
DESALES UNIVERSITY
DESTINATION DANCE—NEW YORK CITY
DISCOUNT DANCE SUPPLY
DISNEY PERFORMING ARTS
DISSONANCE DANCE THEATRE
DREAM DUFFEL
DREXEL UNIVERSITY
DUPREE DANCE
EDGE PERFORMING ARTS CENTER/LA
EGLEVSKY BALLET
ELEVE DANCEWEAR
ELITE DANCE TOURNAMENT
ELLISON BALLET
EN POINTE
ENCORE DANCE COMPETITION FOR THE
STARS
ENSEMBLE ESPANOL
ENTERTAINMENT FLOORING
EUGENE BALLET COMPANY
EUROTARD
EXCEL IN MOTION
FLORIDA STATE UNIVERSITY
FORT WAYNE BALLET
FOUR SEASONS TOURS
FRED FRANKEL & SONS
FRENCH ACADEMIE OF BALLET
FRIENDS UNIVERSITY
GAYNOR MINDEN
GELSEY KIRKLAND ACADEMY OF CLASSICAL
BALLET
GEORGE MASON UNIVERSITY
GEORGIAN COURT UNIVERSITY
GIBNEY DANCE
GOUCHER COLLEGE
GRAND RAPIDS BALLET
GRIER SCHOOL SUMMER CAMP
GRISHKO
GROOVE PRODUCTIONS
GROSH SCENIC RENTALS
HAMBURG BALLET
HARID CONSERVATORY
HARLEQUIN FLOORS
THE HARTT SCHOOL
THE HARTT SCHOOL COMMUNITY DIVISION
HAWAII STATE BALLET SCHOOL
HEADLINERS
HELSINKI INTERNATIONAL BALLET
COMPETITION
HOLLINS UNIVERSITY
HOLLYWOOD CONNECTION
HOLLYWOOD VIBE
HONG KONG BALLET
HOUSTON BALLET ACADEMY
HUBBARD STREET DANCE CHICAGO
HUGGALUGS
IDEA WHOLESALE / KURVE DANCEWEAR
IDYLLWILD ARTS ACADEMY
IMAGINE NATIONAL DANCE CHALLENGE
INDIANA BALLET CONSERVATORY
INDIANA UNIVERSITY CONTEMPORARY
DANCE PROGRAM
INDIANA UNIVERSITY JACOBS
SCHOOL OF MUSIC
INDIANAPOLIS CITY BALLET
INDIANAPOLIS SCHOOL OF BALLET
INTERLOCHEN CENTER FOR THE ARTS
INTERNATIONAL CHOREOGRAPHIC
COMPETITION
IRVINE BARCLAY THEATRE
JACKRABBIT CLASS
JACKSONVILLE UNIVERSITY
JAY DISTRIBUTORS
JILLANA SCHOOL
JO & JAX
JOANN FABRICS
JOFFREY BALLET OF CHICAGO
JOFFREY BALLET SCHOOL
JOFFREY WORKSHOP TEXAS
JOSE LIMON DANCE FOUNDATION
JUILLIARD SCHOOL
JULE DANCEWEAR
JUMP DANCE CONVENTION
JUST FOR KIX
KAATSBAAN INT’L DANCE CENTER
KANSAS CITY BALLET
KELLE COMPANY
KIROV ACADEMY OF BALLET
(UNIVERSAL BALLET FOUNDATION)
KOLTUN BALLET ACADEMY
LA DANCE MAGIC
LEAP COMPETITION
LEGACY DANCE CHAMPIONSHIPS
LIBERTS
LINCOLN CENTER AT THE MOVIES
LINES BALLET BFA AT DOMINICAN
THE LINE UP
LONDON STUDIO CENTRE
LONG BEACH BALLET ARTS
LOS ANGELES BALLET ACADEMY
LOS ANGELES BALLET SCHOOL
LOUISVILLE BALLET SCHOOL
MANHATTAN DANCE PROJECT
MANHATTAN YOUTH BALLET
MARKEL INSURANCE
MARY LYNN’S BALLET ART
MARYLAND YOUTH BALLET
MARYMOUNT MANHATTAN COLLEGE
MCCALLUM THEATER
MERCYHURST UNIVERSITY
METROPOLITAN BALLET ACADEMY
MIAMI CITY BALLET
MILWAUKEE BALLET
MIRELLA
MISSY MOO DESIGNS
MONDETTA / MPG
*2015 display advertisers (based on January–November issues at publication)
MONDOR DANCE
MONSTERS OF HIP HOP
MONTCLAIR STATE UNIVERSITY
MOTION 41
MOTIONWEAR
MOVE PRODUCTIONS
MOXIE CONTEMPORARY BALLET
MUHLENBERG COLLEGE
NANTUCKET ATHENEUM
NASHVILLE BALLET
NATIONAL BALLET OF CANADA
NATIONAL DANCE EDUCATION
ORGANIZATION
NATIONAL DANCE INSTITUTE OF NM
NATIONAL DANCE SHOWCASE
NEGLIA BALLET ARTISTS
NEW JERSEY SCHOOL OF BALLET
NEW JERSEY SCHOOL OF DANCE ARTS
NEW WORLD SCHOOL OF THE ARTS
NEW YORK CITY CHOREOGRAPHIC INSTITUTE
NEW YORK CITY DANCE ALLIANCE
NEXSTAR NATIONAL DANCE COMPETITION
NORTH CAROLINA STATE BALLET
NORTHWEST DANCE INTENSIVE
NUTMEG CONSERVATORY
NUVO DANCE CONVENTION
NYU TISCH SCHOOL OF THE ARTS
ODC SAN FRANCISCO
ODYSSEY DANCE THEATRE
OHIO STATE UNIVERSITY
OKLAHOMA CITY BALLET
OKLAHOMA CITY UNIVERSITY
OMARA SPRUNG FLOORS
ONSTAGE NEW YORK
OPEN CALL
OPEN WORLD DANCE FOUNDATION
OREGON BALLET THEATER
ORLANDO BALLET
OVATION DANCE CHALLENGE
PACIFIC NORTHWEST BALLET SCHOOL
PATEL CONSERVATORY
PERRY MANSFIELD CAMP
PILLOWS FOR POINTES
PITTSBURGH BALLET THEATRE
PITTSBURGH YOUTH BALLET
PLATINUM NATIONAL DANCE COMPETITION
POINT PARK UNIVERSITY
PREMIERE DIVISION
PRINCETON DANCE AND THEATRE STUDIO
PROFESSIONAL DANCE NETWORK
PTC PRODUCTIONS
THE PULSE ON TOUR
PURCHASE COLLEGE
RAC N ROLL
RADIO CITY ENTERTAINMENT
RADIX DANCE CONVENTION
RAMBERT SCHOOL OF BALLET AND
CONTEMPORARY DANCE
RELATIVITY SCHOOL
REVERENCE
REVOLUTION TALENT COMPETITION
REVOLUTIONARY PRINCIPLES OF MOVEMENT
RICHMOND BALLET
RIOULT DANCE NY
RIRIE-WOODBURY DANCE COMPANY
THE ROCK SCHOOL OF DANCE EDUCATION
ROOSEVELT UNIVERSITY
ROSIE’S THEATER KIDS
RUSSIAN AMERICAN FOUNDATION/BOLSHOI
BALLET ACADEMY SUMMER INTENSIVE
RUSSIAN BALLET ACADEMY
RUTH PAGE SCHOOL OF DANCE
SALT CREEK BALLET
SAN FRANCISCO BALLET SCHOOL
SAN FRANCISCO CONSERVATORY OF DANCE
SANSHA USA
SARAH LAWRENCE COLLEGE
SARASOTA BALLET
SARASOTA CUBAN BALLET SCHOOL
SARASOTA INTERNATIONAL DANCE FESTIVAL
SARATOGA SUMMER DANCE INTENSIVE
SATIN STITCHES
SC SUMMER DANCE CONSERVATORY
SCHOOL AT STEPS
SCHOOL OF ALBERTA BALLET
SCHOOL OF AMERICAN BALLET
THE SCHOOL OF PENNSYLVANIA BALLET
SCHOOL OF SALT CREEK BALLET
SCOTT DANAHY NAYLON
SECOND SKIN COSTUMES
SHAKE THE GROUND
SHAPING SOUND
SHEER TALENT
SHOWSTOPPER
SKIDMORE COLLEGE
SÓ DANÇA DANCEWEAR
SOCAPA (SCHOOL OF CREATIVE
AND PERFORMING ARTS)
SOPHISTICATED PRODUCTIONS
SOUTH CAROLINA SUMMER
DANCE CONSERVATORY
SOUTHLAND BALLET ACADEMY
SPOTLIGHT EVENTS
ST. PAUL’S SCHOOL FOR GIRLS
STAGE ONE PRODUCTIONS
STAGESTEP FLOORING
STANFORD UNIVERSITY
STAR DANCE ALLIANCE
STARBOUND
STARPOWER
STATE FARM INSURANCE
STATE STREET BALLET
STEP IN TIME
STEPS ON BROADWAY
STOTT PILATES
THE STUDIO DIRECTOR
SUGAR AND BRUNO DANCEWEAR
TAPOLOGY TAP FESTIVAL
TEMPLE UNIVERSITY
TEXAS BALLET THEATER
TEXAS CHRISTIAN UNIVERSITY
THUNDERSTRUCK DANCE PRODUCTIONS
TICKET TO BROADWAY
TREMAINE DANCE CONVENTIONS
TULSA BALLET
TURN IT UP DANCE CHALLENGE
TUTU TIX
UDMA (UNITED DANCE MERCHANTS
OF AMERICA)
UNIVERSITY OF ARIZONA
UNIVERSITY OF CINCINNATI
UNIVERSITY OF MD DEPARTMENT OF
THEATER & DANCE
UNIVERSITY OF MICHIGAN
UNIVERSITY OF MISSOURI-KANSAS CITY
UNIVERSITY OF NORTH CAROLINA
SCHOOL OF THE ARTS
UNIVERSITY OF OKLAHOMA
UNIVERSITY OF SOUTH CAROLINA
UNIVERSITY OF SOUTHERN CALIFORNIA
UNIVERSITY OF THE ARTS
US PERFORMING ARTS
VAIL VALLEY DANCE INTENSIVE
VALENTINA KOZLOVA’S DANCE
CONSERVATORY OF NY
VIKTOR YELIOHIN INTERNATIONAL
BALLET ACADEMY
VIP DANCE
VIRGINIA COMMONWEALTH UNIVERSITY
WALNUT HILL SCHOOL FOR THE ARTS
WASHINGTON SCHOOL OF BALLET
WEAR MOI
WEST AUSTRALIAN BALLET CENTRE
WEST COAST DANCE EXPLOSION
WEST VIRGINIA UNIVERSITY
WESTERN MICHIGAN UNIVERSITY
WILD DANCE INTENSIVE
A WISH COME TRUE
WORLD BALLET COMPETITION
WORLD CLASS VACATIONS
WORLD DANCE CHAMPIONSHIP
WORLD DANCE PAGEANT
WORLD STRIDES HERITAGE PERFORMANCE
YAGP (YOUTH AMERICA GRAND PRIX)
3
sample packages
DanceMedia offers integrated-marketing
packages at several spending levels.
Each frequency package can be tailored
to your needs. These are effective and
proven examples that provide exposure
through both print and online.
$15,000
provides the greatest reach
2+ MILLION and growing!
*
Print Circulation
40,000 D
ance Magazine
75,000 D
ance Spirit
20,000 D
ance Teacher
28,000 Pointe
5,500 D
ance Retailer News
$50,000
Newsletter Subscribers
22,745 D
ance Magazine
21,345 D
ance Spirit
9,395 D
ance Teacher
36,495 Pointe
2,890 D
ance Retailer News
Frequency Package (sample)
• 20 one-third pages
• 6 ads in Dance Magazine
• 6 ads in Dance Teacher
• 5 ads in Dance Spirit
• 3 ads in Pointe
• 4 newsletter button ads
• 1 in Dance Magazine
• 1 in Dance Teacher
• 1 in Dance Spirit
• 1 in Pointe
Online Audience
An average of more than 500,000 users per month
Social Media
A total social media following of 2,454,983
4
Frequency Package (sample)
• 4 one-half pages
• 1 ad in Dance Magazine
• 1 ad in Dance Teacher
• 1 ad in Dance Spirit
• 1 ad in Pointe
• 4 newsletter button ads
• 1 in Dance Magazine
• 1 in Dance Teacher
• 1 in Dance Spirit
• 1 in Pointe
*as of 3/21/16
3
$100,000
Annual Investment (sample)
• 52 one-half pages
• 12 ads in Dance Retailer News
• 6 ads in Pointe
• Rotating 300 x 250 banner ad (3 months) on:
dancemedia.com
dancemagazine.com
dancespirit.com
dance-teacher.com
pointemagazine.com
• 3 newsletter button ads (any publication)
-OR-
$100,000
• 26 full pages
• 6 ads in Dance Retailer News
• 3 ads in Pointe
• Rotating 300 x 250 banner ad (3 months) on:
dancemedia.com
dancemagazine.com
dancespirit.com
dance-teacher.com
pointemagazine.com
• 3 newsletter button ads (any publication)
5
Quick stats:
89% Female/11% Male
49% Dance students
38% Dance teachers
22% Professional dancers
62% Save back issues
67% Visited an advertiser's website
as a result of reading an ad in
Dance Magazine
48% Bought/ordered a product or
service as a result of reading an
ad in Dance Magazine
300,000 Total readership
Dance Magazine
subscribers
73% buy leotards and spend an
average of $198 annually
74% buy tights and spend an
average of $138 annually
48% buy pointe shoes and spend
an average of $399 annually
83% purchase dance-related
merchandise online and
77% purchase dance-related
merchandise in dance retail
stores
The subscribers that attend competitions/conventions attend an
average of 3 each year.
Dance Magazine
subscribers study:
90%
52%
26%
53%
57%
32%
Ballet
Contemporary/lyrical
Hip-hop
Jazz
Modern
Tap
Dance Magazine
subscribers teach:
73%
32%
17%
40%
35%
25%
Ballet
Hip-hop
Jazz
Modern
Tap
2014 Third-Party
Subscriber Survey
2O16 EDITORIAL CALENDAR
MONTH
FOCUS
(subject to change)
SPACE
MATERIALS
JAN
Summer Study Guide
11/3/15
11/9/15
FEB
Audition Guide
12/1/15
12/7/15
MAR
Job Guide
12/30/15
1/6/16
APR*
Choreography (+Pointe Shoe Guide)
1/26/16
2/1/16
M AY
First-Ever Celebrity Guest Editor
(+Fitness Tools Special)
2/23/16
2/29/16
JUNE
Dance Annual Directory
3/29/16
4/4/16
JULY
The Feminists
5/3/16
5/9/16
Dance Magazine Annual College Guide
5/30/16
6/13/16
AUG
Training & Scholarship Guide (+Ballet Slippers)
5/31/16
6/6/16
SEP
Fall Preview
7/5/16
7/11/16
OCT
Competitions & Conventions
8/2/16
8/8/16
NOV
Costume Preview
9/6/16
9/12/16
DEC
Best of 2016—Reader’s Choice
10/4/16
10/10/16
* Harvey Research Ad Effectiveness Study—FREE to 2-page-spread, full-page, 2/3-page & 1/2-page advertisers
• We offer ad sizes to fit all budgets.
• Rates are based on size, frequency & color.
• When you advertise in multiple issues and/or titles, you’ll maximize
your message and earn a frequency discount.
• Please refer to page 21 for ad dimensions and material requirements.
“I share photos of advertisements and performances with students
for shape and weight sharing studies. I share articles on historical
figures with my dance history students. I look at all job postings
and love the summer intensive and audition editions that typically
come out in January and February. My students use this magazine
to help search for summer training programs as well.”
—Teacher, Choreographer, Artistic Director (April 2015 Dance Magazine)
Published Since: 1927
6
7
Quick stats:
95% Female/5% Male
61% Dance students
26% Dance teachers
71% Visited an advertiser’s website
Dance Spirit
ad in Dance Spirit
Dance Spirit
subscribers
Take an average of 7 classes per week
93% study ballet
73% plan to enter a higher education/
college/university dance program
in the future
51% are involved in dance team
70% of the teachers order costumes
and in total spend an average of
$48,447 per year
Dance Spirit
subscribers study:
93%
79%
59%
86%
55%
67%
Ballet
Hip-hop
Jazz
Modern
Tap
Dance Spirit
subscribers teach:
71%
46%
33%
65%
29%
50%
Ballet
Hip-hop
Jazz
Modern
Tap
MONTH
FOCUS
(subject to change)
FASHION
SPACE
MATERIALS
JAN
Summer Study Guide
Trendy Dancewear
for Class
10/27/15
11/2/15
FEB
Careers & Audition Guide
Audition Looks
11/24/15
11/30/15
Ballet Issue
Ballet Basics
12/29/15
1/4/16
Dance Team Survival Guide
Dance Team Outfits
1/26/16
2/1/16
MAY/JUNE
L.A. & Hollywood
Commercial Styles
2/23/16
2/29/16
JULY/AUG
Broadway & NYC
Jazz Dancewear
4/26/16
5/2/16
SEP
Higher Ed Guide
Back-to-School Looks
6/21/16
6/27/16
OCT
Winter Warm-Ups
7/26/16
8/1/16
NOV
Performance Issue
2017 Costume Preview
8/30/16
9/2/16
8/31/16
9/19/16
9/27/16
10/3/16
MAR*
APR
Annual Competition/Convention YEARBOOK
DEC
Contemporary Issue
Holiday Gift Guide
“I really like DANCE SPIRIT because it has a lot of very useful
articles and I read them all multiple times usually.’’
—Student (May/June 2015 Dance Spirit)
2014 Third-Party
Subscriber Survey
8
9
Dance Teacher Summit is Dance Teacher magazine’s annual event.
It brings the magazine to life through a mix of movement sessions,
seminars and workshops led by top master teachers.
Quick stats:
95% Female/5% Male
84% Dance teachers
39% Studio owners
74% Visited an advertiser’s website
Dance Teacher
ad in Dance Teacher
MONTH
Dance Teacher
subscribers
Have been teaching dance for an
average of 16 years
Teach an average of 250 students
annually
27% plan to buy studio insurance and
spend an average of $892
59% plan to invest in teacher training
and spend an average of $658
78% say that they influence their
students’ ballet slipper purchases
Dance Teacher
subscribers teach:
84%
55%
34%
65%
41%
52%
SPACE
MATERIALS
10/27/15
11/2/15
12/1/15
12/7/15
12/29/15
1/4/16
JAN
Summer Study Guide
Ballet Slippers & Pointe
Shoes + Tights
FEB
Careers (Teacher Training)
Shoes for Many Styles
MAR
Special Section: The Healthful
Dancer
Dancewear/Fitness
Crossover
APR
Special Section: Best Recital
Practices
Tutus
2/2/16
2/8/16
MAY*
Special Section: Best Studio
Management Practices
Summer Study Dancewear
& Accessories
3/2/16
3/7/16
JUNE
Special Section: Studio
Equipment Buying Guide
Seasonal Shorts & Skirts
3/29/16
4/4/16
JULY
Dance Annual Directory
Dancewear for Teachers
5/3/16
5/9/16
AUG
Back to School
Dress Code Basics
5/31/16
6/6/16
SEPT
Higher Ed Guide
Holiday Costumes
6/28/16
7/5/16
OCT
Lyrical & Contemporary
Dancewear
8/2/16
8/8/16
NOV
Costume Guide
2017 Costume Preview
8/30/16
9/6/16
8/31/16
9/19/16
9/27/16
10/3/16
DEC
Community
Gift Guide (For All Ages)
Dance Teacher
subscribers teach in
the following sectors:
12% College/university
17% Community recreational/
after-school
12% Dance-company affiliated
school
19% K–12 setting
77% Studio
20% Summer intensive
WWW.DAN
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MARCH
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2014 Third-Party
Subscriber Survey
HOW TO
BE ZEN
“I utilize DANCE TEACHER magazine to help me stay fresh/current
with the dance world. It also motivates my teachers & me with
some of the articles on dance teachers. Plus all the advertisements
that apply directly to a dance studio or teacher are wonderful.”
—Teacher, Studio Owner (March 2015 Dance Teacher)
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10
FASHION
Annual Competition/Convention YEARBOOK
Ballet
Hip-hop
Jazz
Modern
Tap
FOCUS
(subject to change)
1/21/15
10:26 AM
11
Quick stats:
93% Female/7% Male
64% Dance students
21% Dance teachers
72% Visited an advertiser’s website as
a result of reading an ad in Pointe
48% Bought/ordered a product or service
as a result of reading an ad in Pointe
Pointe
subscribers
Take an average of 6 classes per week
55% are planning to enter a higher
education/college/university dance
program in the future
76% purchase pointe shoes and spend
an average of $666 annually
64% also take Pilates/yoga/
other somatic practices
60% attend or plan to attend summer
intensives and spend $1,475 annually
Pointe subscribers study:
98%
41%
12%
42%
48%
19%
Ballet
Hip-hop
Jazz
Modern
Tap
Pointe subscribers teach:
95%
17%
5%
23%
20%
18%
Ballet
Hip-hop
Jazz
Modern
Tap
MONTH
FOCUS
(subject to change)
FASHION
SPACE
MATERIALS
11/24/15
11/30/15
FEB/MAR*
Audition Guide
Audition Wear
APR/MAY
Schools, Studios and
Conservatories: Training &
Performance
Summer Intensive
Checklist & Slipper Guide
1/19/16
1/25/16
JUN/JULY
The Pointe Professional
Resource Guide
Fresh Rehearsal Trends
& Pointe Shoe Guide
3/22/16
3/28/16
AUG/SEP
Pre-Professional Guide
Fall Class Looks
5/24/16
5/31/16
OCT/NOV
Higher Ed & Scholarship Guide
Tutus
7/19/16
7/25/16
DEC/
JAN 2017
Summer Study Guide
Winter Warm-Ups &
Holiday Gift Ideas
9/20/16
9/26/16
“As a young, aspiring dancer, I especially enjoy articles
geared towards students such as information on different
schools, prepping for summer intensives and various
technique tips. I look forward to receiving my magazine
in the mail every other month! Love POINTE!’’
—Student (February/March 2015 Pointe magazine)
2014 Third-Party
Subscriber Survey
12
13
How has reading DRN helped
your business?
“Reading DRN helped me realize I am
part of a network of business owners with
similar problems, seasons and customers.
It was encouraging to see how others
dealt with the same issues before me
and inspired me to innovate further.”
MONTH
FOCUS
PR ODUCTS
—Dena Raftery, Paradiddle’s Dancewear,
Accessories & Gifts, Lake Charles, LA
What are your favorite sections
of the magazine? Why?
“I really like the Retailer Spotlight section.
FOOTWEAR or
ACCESSORIES
SPACE
MATERIALS
JAN
Ordering
B ra Top s
Spring Dancewear
Makeup for
Dancers
11 / 1 2 / 15
11 / 1 7 / 1 5
FEB
Recital
Recital Gifts
Performance-Ready
Apparel
Ballroom Shoes
12/10/15
12/15/15
MAR
Tiny Dancers
Bags for Tots
Baby Ballerina Looks
Hair Accessories
1/14/16
1/19/16
APR
Summer Sales
Shorts
Summer Intensive
Looks
Jazz Shoes &
Sneakers
2/11/16
2/16/16
M AY
Back-to-School
Preview & Ordering
Tights
Gymnastic Apparel
Wellness Products
3/10/16
3/15/16
3/17/16
3/21/16
—Josephine Lee, Dancer’s Choice, Irvine, CA
“The articles help me to know that other
retailers have some of the same issues
that I do. Hearing how they handle these
trials is beneficial to me.”
FASHION
(subject to change)
2016/ 2017 DRN Direct or y
JUNE
Back-to-School 1:
Selling Basics
Leggings
Basic Leotards
Tap Shoes
4/14/16
4/19/16
JULY
Back-to-School 2 :
Beyond Basics
Skir ts
Fashion Leotards
Bags for Dancers
5/12/16
5/17/16
AUG
Dance Teachers
Dance Pants
Apparel for
Teachers
Contemporary
Footwear
6/16/16
6/21/16
SEPT
Holiday
Holiday Gifts
Dance Dresses
Legwarmers
7/14/16
7/19/16
OCT
Shoes
Shoe Care
Products &
Accessories
Activewear
Pointe Shoes
8/11/16
8/16/16
How has the magazine influenced
your inventory-buying decisions?
NOV
Competitions
Statement Tops
Comp-Kid
Rehearsal Wear
PerformanceWorthy Accessories
9/8/16
9/13/16
“It helps me connect with vendors or
products I haven’t heard of, and keeps
my eyes fresh to new material.”
DEC
Ballet
Tutus
Warm-Ups & Knitwear
Ballet Slippers
10/13/16
10/18/16
We do a lot of displays, so it’s nice to see
photos of other stores and how they have
combined the product(s) available.”
—Holly Bertucci, The Dance Bag, Modesto, CA
“I like to read the New Arrivals section to
see if there are any cool products that
I missed out on. I also love reading the
Designs & Displays section for new ideas.”
—Josephine Lee, Dancer’s Choice, Irvine, CA
“I’ve found a few vendors we weren’t
aware of because they were featured
in the magazine. The companies we’ve
added to our inventory have been huge
successes. Some smaller vendors may not
have reps, so it’s nice to see DRN feature
them. I feel more confident ordering from
those companies. They seem more reliable
when DRN features them.”
ry
dir20e1c5/t2o
016
Do you ever refer back to past
issues? If so, how long do you
tend to save an issue?
“I will usually save my issues for at least
a year.”
—Holly Bertucci, The Dance Bag, Modesto, CA
“When a fashion item appears, I take a
closer look at it when my sales reps bring
their samples. Knowing that an item is
featured gives me confidence that it is
appealing to others as well.”
—Janet Stoney, Amoré Dancewear, Saginaw, MI
14
Uide
endor G
ailers
imate V
the Ult for dance ret
IR_CV1r1
DRN15D
Company
Profiles
Available!
“Yes, especially ones with anything
to do with pointe shoes. I have saved
every issue since I opened.”
—Janet Stoney, Amoré Dancewear,
Saginaw, MI
“Advertising in DANCE RETAILER NEWS has helped our
business to grow substantially over the past two years.
Many stores reach out to us each month right after
the issue ships. DRN provides authoritative exposure to
a market that is otherwise very difficult to reach.”
—Sharene Lewis Santos, Covet Dance Clothing
Gathered by Editor in Chief Colleen Bohen in September 2014
15
online advertising
Our Run-of-Network provides access to an
average of more than 500,000 users per month
Advertising units available:
ROTATING LEADERBOARD
728 x 90 pixels
accepted files: jpeg, gif, png, swf
ROTATING BANNER
300 x 250 pixels
<
accepted files: jpeg, gif, png, swf
20-second video pre-roll
original format preferred. quicktime, mov,
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** Let us create your video ad **
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*as of 11/15/15
Rich-media options include:
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<
Plus, make your message
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<
Change your creative monthly
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Advertiser reporting includes:
impressions, clicks & CTR
17
newsletter advertising
Complement your print campaign with a direct-response message. Boost
traffic to your website and increase visibility with each captive audience.
Each Newsletter Is Published 2x Per Month
Newsletter
Content
Includes:
• Q&A with dancers,
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choreographers in
the news
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*
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*as of 11/15/15
19
2O16 listings opportunities
advertising specs
Listings opportunities are FREE and ENHANCED
when you place a display ad in that issue.
MONTH(S)
LISTING FEATURE
PUBLICATION(S)
Ad Size
LISTING RATE
Feb 16
Auditions Guide
Dance MagazineFREE
Dance Spirit
Pointe (Feb/March)
Mar 16
Jobs Guide
Dance MagazineFREE
June 16
DRN Directory
Dance Retailer NewsFREE
June 16
Annual Directories
July 16
Aug 16
Scholarship Guide
Dance Magazine (June)$185 per category
Dance Teacher (July), plus
listings appear online at
dancemedia.com/resources
Dance Magazine
FREE
Sept 16
Higher Ed Guide
Dance Spirit
Dance Teacher
FREE (when you
place a College
Guide spotlight)
Oct 16 Higher Ed Guide
Pointe (Oct/Nov)
FREE (when you
place a College
Guide spotlight)
Oct 16
Competition/
Convention Guide
Dance Spirit
Dance Teacher
$150 per listing
Nov 16
Costume Guide
Dance Spirit
Dance Teacher
FREE
Pointe (Dec/Jan) Dance Magazine (Jan) Dance Spirit (Jan)
Dance Teacher (Jan), plus
listings appear online at
dancemedia.com/resources
$495 for all 4
publications
Dec 16 Annual Summer Jan 17
Study Guide
20
Trim
Bleed
2-Page Spread—Bleed
16" x 10.875"
0.125"
for Dance Magazine
18" x 10.875"
0.125"
2-Page Spread—Nonbleed
15.5" x 10.375"
0"
for Dance Magazine
17" x 10.375"
0"
Full Page—Bleed
8" x 10.875"
for Dance Magazine
Full Page—Bleed
Ad Size
Trim
Bleed
21.5" x 14.5"
0.125"
0.125"
20.5" x 13.75"
0"
9" x 10.875"
0.125"
Full Page Tab—Bleed
10.75" x 14.5"
0.125"
Full Page—Nonbleed
7.5" x 10.375"
0"
Full Page Tab—Nonbleed
10.25" x 13.75"
0"
for Dance Magazine
Full Page—Nonbleed
8.5" x 10.375"
0"
Full Page Jr.
7.5" x 10"
0"
4.625" x 10.1875"
0"
1/2 Vertical
4.875" x 13.75"
0”
7" x 5.0625"
0"
1/2 Horizontal
10.25" x 6.625"
0"
1/2 Vertical
3.5" x 10.1875"
0"
1/3 Vertical
3.5" x 13.75"
0"
1/3 Horizontal
4.625" x 5.0625"
0"
1/3 Horizontal
6.5" x 6.625"
0"
1/3 Vertical
2.25" x 10.1875"
0"
1/6 Vertical
3.25" x 6.667"
0"
1/6 Horizontal
4.625" x 2.25"
0"
1/6 Vertical
2.25" x 5.0625"
0"
2/3 Vertical
1/2 Horizontal
material requirements
All ads must be submitted online. To create your account, please visit dancemedia.sendmyad.com.
GENERAL GUIDELINES FOR ADS
• Make sure all ads are built correctly to spec and scaled at 100%.
• All support files—fonts and images—must be linked.
• All images must be CMYK. No RGB images accepted. (Convert all
images to CMYK in Photoshop before placing them in your layout
program.)
• All images must be high-res. Images at 150 dpi or less will not be
accepted.
• Maximum ink density should be set to standard 300% or less on
all images.
• No Pantone colors (convert to process).
• No spot colors (convert to process).
• Make sure “White” type is NOT set to overprint.
• If using InDesign, set your “Appearance of black” preference to
both display and output blacks “Accurately.”
• Crop marks should be ON for partial ads.
• Please label your PDF accordingly: title/year/month/ad size/client.
Example: dancemagazine1601_13V_ballet.pdf
Need help?
Please email [email protected]
or call 212-979-4872
21
contact
SENIOR VICE PRESIDENT
& G RO U P P U B L I S H E R
Amy Cogan
P: 212.979.4862
F: 646.219.6249
[email protected]
A DV E R T I S I N G D I R E C TO R
Jessica Sarlo
P: 212.979.4853
F: 646.674.0103
[email protected]
TERMS & CONDITIONS
Listings
Please note that the editors of DanceMedia reserve
the right to edit listings according to style, grammar,
placement, space and content requirements. DanceMedia
is not responsible for inaccurate submissions placed
online and is unable to run corrections in any magazines.
Positioning
Ads are placed according to size, color and frequency.
Guaranteed positioning is only available with a 12x
(Dance Magazine, Dance Teacher, Dance Retailer News),
10x (Dance Spirit ) and 6x (Pointe) schedule. Please note
that there is a 15% premium-positioning fee.
Artwork
If new ad material has not been received by the published
material deadline, artwork on file will be picked up.
Cancellations & Billing
All cancellations must be received in writing by published
ad space deadline. Cancellations may result in short-rate
to the applicable frequency. Invoices are rendered on
publication mailing date. Net due in 30 days.
Go to: dancemedia.com/advertise
for a digital, downloadable version with
up-to-the-minute information and offerings.
Cover Photo: Jacqueline Green, photographed by Jayme Thornton.
22

Media Kit PDF

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