Media Information 2016
Transcription
Media Information 2016
PRICELIST PRINT 2016 King is Sweden’s only dedicated fashion magazine for men. tiO klaSSikeR KING P O KI N G S M S R O ST D E CE / 12 / O D E LL BÄ ST A M tiO klaSSikeR ECIAL AR NA ST E BÄ R & C O O LA U R ÄT T OA R E R NA SÅ MA TC HA R D + E AC C E SS NY G GA ST E R NA , S MBER / 2O15 E / M OD OF SWED EN MAG AS I N ET F ÖR MÄN n t för mä agasine Modem SÅ G FÅFÄN ! ÄR DU IG D TESTA AN PÅ SID 10 9 N N DYG I NTE PÅVE »JAG ÄR , Dvärgar rd drinkbo ens d a k e d & festar – K ing s i dagslju NT.« ET R U od! Varsåg g Vi ger di a bäst 30 s et år ar julklapp g r e b r o M s… gaphal största Sveriges R 2015 WWW te r ska in a kocka ”Riktig fnaska i tv ” S UV ! LA S NY A stå och S & TE S .K I N G MAG A Z I N E.S U S E, PL U S: NA AN T, CA RY G R R ST AR WA OKTOBE befatta Historia: Rolex sig med moKR NR 12 började S 69:9 0 torsport då manPRI blev sponsor åt 30-talets EUR 9,90 store fartdåre 2Sir Malcolm Campbell. Daytona NOK 74 SEK 69,90 M 4079-14079-12 12 AM skådeplatsen Beach TIDSA var för hans försök att TIDSofta slå sina egna fartrekord, och staden blev ett mecka för motorsport. 990Rolex lanserade först 407 906 7 388 under namnet Le Mans, men sin kronograf kom fort på andra tankar och bytte till Daytona. Anledningen till namnbytet är, som så mycket i Rolex historia, höljd i dunkel. I decennier föreföll Rolex Daytona vara osäljbar trots ett tämligen överkomligt pris, en omständighet som höll 7 Motorsportsmästaren 8 Rolex Daytona produktionen nere och skulle bädda för våra dagars vintagehysteri. Till de få bärarna hörde Paul Newman, som fick en Daytona av sin hustru 1972 och bar den troget under resten av sitt liv. 1988 omdanades Daytona och förseddes med nytt urverk, ett automatiskt Zenith El Primero i stället för de tidiga referensernas handjagade Valjoux 72-verk. Omkring denna era började en hysteri kring modellen med priser som ständigt sköt i höjden, andrahandsvärden som översteg listpriserna och där väntelistor på tre år eller mer blev standard. De numera Rymdklockan Omega Speedmaster sällsynta tidiga referenser som ingen velat ha började byta handled för astronomiska belopp. Sedan år 2000 är modellen försedd med Rolex eget urverk, och produktionen är numera av sådan skala att ingen behöver vänta. Samlarnas favoritreferens: Den mest eftertraktade Daytonan går under smeknamnet Paul Newman, en flytande term som försvåras av att Paul Newman själv ägde mer än en tidig Daytona. De aktuella referenserna är alla fyrsiffriga och producerade mellan 1961 och 1987. Historia: Omegas kronografklassiker Speedmaster såg dagens ljus 1957, då tänkt som ett sätt för tillverkaren att ansluta sig till rådande motorsportstrender. Det var dock inte racingförare, utan astronauter, som gjorde modellens lycka, detta efter att NASA testat marknadens då ledande kronografer i syfte att utrusta sin rymdpersonal med en pålitlig klocka som komplement till fast utrust- ning. Efter en sägenomspunnen testcykel full av allsköns misshandel var Omega Speedmaster den enda som tickade med korrekt tid, och blev den första klockan på månen då Buzz Aldrin klev ur månlandaren som andra människa någonsin den 21 juli 1969. Modellen har producerats med närapå identiskt utseende ända sedan dess, och för den som vill ta ut svängarna finns ett brett utbud av modeller där man valt att leka med estetiken på diverse mer eller mindre lyckade sätt. Samlarnas favoritreferens: 1963 års 105.012 och 145.012 var de referenser som utsattes för NASA:s berömda tester och som sedermera bars av Apollo 11:s astronauter. I modellen därpå, som lanserades 1968 med referensnummer 145.022, har urverket bytts från kaliber 361 till kaliber 861. Modellen på bilden: Speedmaster ”Dark Side of the Moon” Black Black , ref 311.92.44.51.01.005, i keramik. Pris: 104 000 kr. E Modellen på bilden: Cosmograph Daytona, ref 116520-78590, i stål. Pris: 101 600 kr. 80 81 KING – THE FASHION MAGAZINE FOR MEN We answer the style questions that many have, but which few dare to ask. At King we view fashion as a collection of up-to-the-minute modes of expression. This means that, as well as the latest clothes trends, we write regularly on topics including the coolest cars, the latest gadgets, the best films and the smartest training. We are targeted at men who live or who would like to live in big cities and who have a mental age of 20–35, and our aim is to provide inspiration and information in a masculine and entertaining way. Today there are many brands which would like to be associated with King. Do you represent one of the brands which need to be strengthened or promoted? This is some thing we can help you and your brand with too. INCIDENTALLY, DID YOU KNOW THAT: •K ing’s readers buy the most men’s clothes in Sweden. •K ing’s readers are Sweden’s most fashion-conscious men. • King’s readers are Sweden’s most quality and design conscious men. (Source: Orvesto konsument full year 2014 CIRCULATION AND COVERAGE King has been selected as Magazine of the Year in the popular press category. The magazine has also been awarded prizes within other categories, as well as being frequently mentioned in media contexts; not least for the unique interview and cover featuring Prince Carl Philip, as well as for the many other stylish and interesting men including Axwell and Alexander Skarsgård. All magazines at www.egmontpublishing.se • 5 7 000 readers per issue (Source: Orvesto 2015) •C irculation: 18 300 (Source: TS Survey 2015) FORMAT / PRICES / DATES OF ISSUE 1/1-page 208 x 278 mm + 5 mm bleed SEK 57 500 2/1-page 416 x 278 mm + 5 mm bleed SEK 99 700 1/1 Back page 208 x 278 mm + 5 mm bleed SEK 70 000 1/2-page vertical 90 x 244 mm SEK 35 600 Requested position: SEK 114 200 1st double page spread SEK 66 400 3rd cover Other requested position + 10% PUBLICATION SCHEDULE 2016 Issue 2345678910 11 12 1 Publication date Copy date 21/125/224/321/426/521/621/725/822/920/10 24/11 20/12 15/12 27/124/221/326/420/521/627/724/821/926/10 21/11 TECHNICAL SPECIFICATION CREATIVE SOLUTIONS DELIVERY OF ADVERTISING MATERIAL You might want to do something out of the ordinary to become even more visible. In that case we have lots of creative solutions. Contact your sales representative to find out more. Information is also available at www.egmontpublishing.se PRODUCTION OF ADVERTISEMENTS We can assist with production of simple advertisements. Advertising material that we receive for production can be sent in the following file formats: PDF, EPS, TIFF, JPG. All picture material should be 300 dpi for the best possible quality. Price: 245 SEK per every started period of 15 minutes. The final cost for production of advertisements will be specified on your Advertising invoice. Delivery address: [email protected] Name the material: format/customer/product/Magazine/ year/issue E.g. 11_customer_product_KIN1603 Address: Egmont Publishing Annonshantering 169 91 Solna CANCELLATION RULES For cancellation later than 14 days before the copy date given in the price list, a booking fee of 50% of the value of the space booked will be charged. If cancellation takes place later than one week before the copy date, we reserve the right to invoice the agreed advertising rate. MATERIAL GUIDE Material ready for printing All prepared advertising material that is sent in to the magazine must be ready and checked for printing. To be supplied in PDF format. ICC-profiles for print can be downloaded at www.egmontpublishing.se CONTACTS To book advertising: sales department, switchboard: +46 (0)8-692 01 00 www.egmontpublishing.se 5 mm bleed Advertising material should be submitted as a PDF ready for printing with a 5 mm bleed. We do not accept open documents. 300 dpi All pictures in the advertisement must have a minimum resolution of 300 dpi. CMYK All pictures must be defined in CMYK. Spot colours (PANTONE) are to be converted to CMYK. Note that important information should not be placed over the spine as the magazine is glue bound. If this has to be the case, the text should be spaced out a few extra mm over the spine. QUESTIONS CONCERNING ADVERTISING MATERIAL: [email protected] switchboard: +46 (0)8-692 01 00 Annonshantering PRICELIST WEB 2016 www.kingmagazine.se K I N G / 12 / d e c e m b e r / 2O 14 / m O d e mAG A S I N e T F Ö r mÄ N BILAR KLOCKOR Stil TRänIng MusIK PRyLAR TIPs MAT DRyCK FILM ResOR mOdemAGASINeT FÖr mÄN Nr 12 december 2O14 prIS 69:90 Kr www.omegawatches.com TRänIng MusIK PRyLAR TIPs MAT DRyCK FILM ResOR mOdemAGASINeT FÖr mÄN OF SWedeN åreTS bÄSTA rOberT julKlAppSlISTA dOWNey jr. redAKTIONeNS THE DARK SIDE OF THE MOON FAvOrITer hOllyWOOdS bÄST beTAlde SKådIS SKITer I peNGArNA. Stil TRänIng MusIK PRyLAR TIPs MAT DRyCK FILM ResOR mOdemAGASINeT FÖr mÄN Nr 12 december 2O14 prIS 69:90 Kr OF SWede N rOberT dOWNey jr. hOllyWOOdS bÄST beTAlde SKådIS SKITer I peNGArNA. deN ulTImATA AcceSSOAreN KING hÄlSAr på hOS FeNder redAKTIONeNS FAvOrITer TIDSAM 4079-12 SEK 69,90 NOK 74 EUR 9,90 TIDSAM 4079-12 12 huNdrA pOÄNG mOde åreTS En nyhetbÄSTA för dig som älskar kläder. julKlAppSlISTA redAKTIONeNS FAvOrITer huNdrA pOÄNG mOde KlArAr du KINGS STOrA julpySSel? 7 388407 906990 KlArAr du KINGS STOrA julpySSel? TIDSAM 4079-12 SEK 69,90 NOK 74 EUR 9,90 TIDSAM 4079-12 12 BILAR KLOCKOR En nyhet för dig som älskar kläder. åreTS bÄSTA julKlAppSlISTA ulTImATA The Apollo 8 astronauts were the first people to deN see the dark side of the moon AcceSSOAreN with their own eyes. The black ceramic [ZrO2] Co-Axial Speedmaster salutes KING hÄlSAr på FeNderhad ever been and the pioneering spirit that took them to a place hOS no human it pays homage to the Speedmaster Professional chronographs worn by every THE DARK SIDE OF THE MOON The Apollo 8 astronauts were the first people to see the dark side of the moon Apollo astronaut. OMEGA is a proud partner in mankind’s greatest dreams. with their own eyes. The black ceramic [ZrO ] Co-Axial Speedmaster salutes 2 the pioneering spirit that took them to a place no human had ever been and it pays homage to the Speedmaster Professional chronographs worn by every Apollo astronaut. OMEGA is a proud partner in mankind’s greatest dreams. 14_se_KNG_12_001-004_Tryck.indd 1 rÄTT WebbeTIKeTT Så beTer du dIG på NÄTeT Drottninggatan 32, Stockholm Telefon: +46 8 20 26 00 14_se_KNG_12_001-004_Tryck.indd 1 TIDSAM 4079-12 SEK 69,90 NOK 74 EUR 9,90 TIDSAM 4079-12 12 7 388407 906990 huNdrA pOÄNG mOde 14-2894tg-SIEM_iSENS_GateeFold__KING.indd 1 W W W. K I N G mAG A Z I N e. S e Drottninggatan 32, Stockholm Telefon: +46 8 20 26 00 W W W. K I N G m AG A Z I N e. S e KING hÄlSAr på hOS FeNder Stil Nr 12 december 2O14 prIS 69:90 Kr »AT T K N u l l A G å r F O r T, AT T Ä l S K A TA r T I d . « deN ulTImATA AcceSSOAreN BILAR KLOCKOR »AT T K N u llA Går F OrT, AT T ÄlS KA TAr T I d. « hOllyWOOdS bÄST beTAlde SKådIS SKITer I peNGArNA. K I N G / 1 2 / d e c e m b e r / 2 O 1 4 / m O d e mAG A S I N eT F Ö r m Ä N » ATT K N u l l A Gå r F O r T, ATT Ä lS K A TA r T I d . « rOberT dOWNey jr. K I N G / 12 / d e ce m b e r / 2O14 / m Od e m AGAS I N eT F Ör mÄN OF SWe deN www.omegawatches.com www.omegawatches.com The fashion magazine for men – online. rÄTT WebbeTIKeTT 06/11/14 09:46 2014-10-20 09:49 KlArAr du KINGS STOrA julpySSel? Så beTer du dIG på NÄTeT 14-2894tg-SIEM_iSENS_GateeFold__KING.indd 1 7 388407 906990 FASHION ONLINE rÄTT WebbeTIKeTT King paper mag- VISITORS The visitors comprise city-oriented men aged 20–35, that identifies with King and are regular and loyal. We also give you the best men’s fashion blogs, the latest digital accessories, new perfumes, interior design inspiration, training advice, the hottest cars, music and movies. Kingmagazine.se is an excellent forum if you want to exclusively build your brand and simultaneously engage potential customers. WW W. K I N G mAG A Z I N e. S e Kingmagazine.se is an extension of the Så beTer du dIG NÄTeT azine and provides daily news reports from thepåfashion world, supplemented with style tips, indispensable guides, a globally unique brand gallery and a department with icons who inspire us the most. We answer the style questions that many have, but which few dare to ask. We provide inspiration and information in an entertaining and masculine way. All magazines at www.egmontpublishing.se The visitors are quick to catch on to new trends and are experienced internet shoppers. 14-2894tg-SIEM_iSENS_GateeFold__KING.indd 1 06/11/14 09:46 2014-10-20 09:49 FORMATS & PRICES KING 2016 BANNER PACKAGES SMALL MEDIUM LARGE CPM 200 SEK CPM 250 SEK CPM 300 SEK Panorama 980 x 240 980 x 300 980 x 360 Mobile 320 x 240 320 x 320 320 x 480 Newsletter 600 x 150 600 x 300 600 x 450 Stand-alone formats and prices Newsletter 600 X 300 1 SEK/each Panorama Mobile 980 x 240 320 x 240 Price CPM 250 SEK CPM 250 SEK Price CPM 300 SEK CPM 300 SEK 980 x 300 320 x 320 980 x 360 320 x 480 Price CPM 350 SEK CPM 350 SEK Number of recipients: 23 000 Wallpaper Wallpaper Creative formats Add one of our creative formats for extra impact. Contact your sales contact for more information. Takeover Special formats CPM 350 SEK Format 650 x 650 CPM 400 SEK TECHNICAL SPECIFICATIONS ADVERTISING MATERIAL DELIVERY OF AD MATERIAL Ad material should be sent according to the technical specifications as given. See quick guide. Ad material should be sent to: Email address: [email protected] Physical address: Egmont Publishing, Annonshantering webb, 169 91 Solna ADVERTISMENT PRODUCTION We can help with ad production of flash adverts. Contact your salesperson for prices. Ad material we receive for production can be sent in the following formats: EPS, TIFF, JPG. Photo material should be at least 72 dpi for best quality. RULES FOR CANCELLATION: Cancellations later than 14 days before the material day (as given in the price list) will be charged a fee of 50% of the ad space value. Cancellations later than one week before material day will be charged the full amount. MATERIAL GUIDE 65 KB Flash banner The material should be delivered as Flash, gif or jpg. Max. size 65kb. Please include the link (URL) the material should be linked to. Other delivery is according to agreement. Material should be delivered a minimum of three working days before the campaign start date for testing purposes. If adjustments must be made by Egmont Publishing the material should be sent sooner. For more information see material specifications at www.egmontpublishing.se CONTACTS QUESTIONS CONCERNING ADVERTISING MATERIAL: To book advertising: sales department, switchboard: +46 (0)8-692 01 00 www.egmontpublishing.se [email protected] switchboard: +46 (0)8-692 01 00 Annonshantering webb