franchise opportunities for the experienced
Transcription
franchise opportunities for the experienced
EMERGING FRANCHISE BRANDS to complement your existing portfolio SPRING/SUMMER 2016 THE HISING C N A R F RY FOR O T C E DIR 2016 FRANCHISE OPPORTUNITIES FOR THE EXPERIENCED BUSINESS OWNER www.franchisetimes.com ©2016 Firehouse Subs #1 Fast Casual Brand #1 Choice of Millennials #1 Food Quality #1 Kitchen Area Cleanliness #1 Supports Local Community Activities #1 Pleasant Friendly Service (Source Technomic Inc.) To own a franchise, visit FirehouseSubs.com/Franchising or call 877.887.8330. A S T R AT E G I C I N I T I AT I V E O F T H E I N T E R N AT I O N A L F R A N C H I S E A S S O C I AT I O N S I N C E 19 9 1 F ranchising is big business—really big. According to the International Franchise Association’s latest figures, franchising comprises 3 percent of the U.S. gross domestic product, adding $29 billion in GDP to the country’s economy. Since you’re reading this guide, you’re either looking to get into this lucrative industry for the first time or add another concept to your existing franchise portfolio. We can help. In this refreshed third edition of our Book of Brands, we have content on how multi-unit franchisees have built their businesses, exclusive data on the fastest-growing sectors within franchising, how to take advantage of distressed real estate in your territory, how to claim valuable tax breaks to ease the cost of remodeling projects and a roundup of new concepts hitting the franchise scene. There are also franchise advertorials where you can hear pitches directly from the companies that are looking to attract new franchisees to their systems. It’s a lot to cram into these 60 colorful pages. Beyond what you see in this season’s Book of Brands, Franchise Times has many resources online, in print and in person to present the information and make the personal connections you need to become a successful, upwardly mobile multi-unit franchisee. Within the pages of Franchise Times (and online at franchisetimes.com), our staff of seasoned editors and industry experts chronicle the strategies and personalities that are conquering franchising and growing the American economy. You’ll also see references to two of our other special annual projects, the Franchies Times Restaurant 200 and Franchise Times Top 200+. For restaurant operators, suppliers and financiers, the Restaurant 200 includes interviews with leaders of some of the fastest-growing brands, as well as a listing of the largest restaurant franchisees led by the $1.5 billion Flynn Restaurant Group. Our Top 200+ is an annual listing of the largest franchise brands in all categories, ranked by worldwide sales. Both are a comprehensive who’s who in the world of sophisticated franchising. Readers and operators who attend our two industry conferences—the Franchise Times Finance & Growth Conference in the spring and the Restaurant Finance & Development Conference in the fall—get rare insider access to connect promising brands with large-scale investors that can make your dreams a reality. With a sharper look, more in-depth industry analysis and more content from our team of franchise experts, the Franchise Times Book of Brands was created to help you avoid wasting time and money in your company’s quest to unlock the power of franchising. Don’t hesitate to contact me directly with any questions, suggestions or ideas for our upcoming fall edition. Good luck and happy learning! Tom Kaiser Assistant Editor Tom can be reached at 612-767-3209 or at [email protected]. Follow him on Twitter at @thomasrkaiser. CONTACT/BOOK OF BRANDS STAFF INFORMATION PRESIDENT John Hamburger PUBLISHER/VICE PRESIDENT Mary Jo Larson [email protected] ASSISTANT EDITOR Tom Kaiser [email protected] NATIONAL SALES DIRECTOR Kevin Pietsch Book of Brands Associate Publisher [email protected] www.Franchisetimes.com EDITOR IN-CHIEF Beth Ewen [email protected] GRAPHIC DESIGN (Book of Brands) Steve Hamburger [email protected] WEBMASTER Jenny Raines [email protected] CONTACT FRANCHISE TIMES Franchise Times Corporation 2808 Anthony Lane South Minneapolis, MN 55418 (612) 767-3200 (phone) (612) 767-3230 (FAX) [email protected] www.franchisetimes.com ADVERTISING/CLASSIFIEDS: (Call (612) 767-3200 www.franchisetimes.com PRODUCTION MANAGER Abbi Nawrocki [email protected] SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 3 TABLE SPRING/SUMMER 2016 CONTENTS www.franchisetimes.com A Letter From the Editor 3 FRANCHISE ADVERTORIALS Firehouse Subs Jimmy John’s Gourmet Sandwiches Express Employment Professionals Tide Bar Louie 2 5 6 7 60 FRANCHISE ARTICLES Advice from Multi-unit Franchisees It’s What You Don’t Know That’s Key Largest Franchise Brands Stumble Conquering Distressed Real Estate New Concepts in Franchising Cheap Oil Ripples Through the Oil Patch New Remodeling Tax Breaks Fits & Starts in the Franchise Food Chain 8 11 12 14 16 19 20 22 FRANCHISE LISTINGS 24 The Franchise Times Guide to Selecting, Buying, and Owning a Franchise 43 FRANCHISE INDEX 57 EMERGING FRANCHISE BRANDS to complement your existing portfolio SPRING/SUMMER 2016 THE ISING FRANCH Y FOR OR DIRECT 2016 FRANCHISE OPPORTUNITIES FOR THE EXPERIENCED BUSINESS OWNER www.franchisetimes.com My NUMBERS $1,367,810* AVERAGE GROSS SALES Rock! 25.78%* AVERAGE FOOD AND PAPER COSTS $270,355* AVERAGE NET PROFIT FROM OPERATIONS (IN $) 800.546.6904 ★ OWNAJIMMYJOHNS.COM *Figures reflect averages for fifteen (15) affiliate-owned restaurants that opened before January 1, 2010 as published in Item 19 of our April 2015 Franchise Disclosure Document. These averages are based on a 52-week annual period from January 1, 2014 through December 30, 2014. Of these fifteen (15) restaurants, 9 (60%) had higher gross sales, 6 (40%) had higher food and paper costs and 6 (40%) had higher net profit percentage during the reported period. The financial performance representation contained in Item 19 of our April 2015 Franchise Disclosure Document also includes (1) average system–wide gross sales, average franchise gross sales, and the number and percentage of restaurants exceeding these averages during the referenced period and (2) average gross sales, average food and paper cost, and average net profit percentage information during the referenced period for nine (9) affiliate-owned restaurants that were opened after January 1, 2010 and before January 1, 2014. A new franchisee’s results may differ from the represented performance. There is no assurance that you will do as well and you must accept that risk. This offering is made by prospectus only. ©2015 JIMMY JOHN’S FRANCHISE, LLC ALL RIGHTS RESERVED. FRANCHISE OPPORTUNITIES AVAILABLE NATIONWIDE! As a Tide Dry Cleaners franchisee, you will have: Ask about our new Development Incentive, which may provide $30k/unit in savings. • Ground floor opportunity with a growing brand • More than 65 years of fabric care knowledge & experience • Best practices shared amongst an impressive group of franchisees • Instant brand recognition and consumer trust • Comprehensive training and support from Agile Pursuits Franchising, Inc., a P&G company OPPORTUNITIES ARE LIMITED. Proudly using Please email [email protected] or visit TideDryCleaners.com/Franchising. Agile Pursuits Franchising, Inc., a wholly owned subsidiary of Procter & Gamble 41239 TDC_FranchiseTimes_7-625x5_FA.indd 1 3/7/16 3:35 PM Seize the Search 44,948 91,462 • FranchiseTimes.com received 44,948 unique visitors in February 2016, with 91,462 page views • The Franchise Times e-newsletter is sent to more than 17,000 recipients 3-times per month • More than 55,000 copies of the Book of Brands will be distributed throughout 2016 - and all listings are on FranchiseTimes.com • Franchise Times magazine is mailed to more than 25,000 subscribers each month For information on how your brand can capitalize on this exposure, contact Kevin Pietsch at [email protected] or 612-767-3206 www.Franchisetimes.com SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 7 ALL-STAR OPERATORS SHARE THEIR ADVICE Becoming more than a one-, two- or three-unit franchisee is no easy task BY TOM KAISER H ow far from home can you wander? Where can you turn for advice? How do you research new brands you’re considering? Answering these questions is just the tip of the iceberg in a long, multi-year process of becoming a large-scale franchisee. Stakes are high for owners or investors in large multi-unit franchise operations, but so are the rewards. According to the Franchise Times Top 200+ ranking of the largest franchise systems, the top 200 franchises increased their worldwide sales to $595.5 billion in 2014, which is an increase of 2.1 percent over the previous year. They added 15,820 units during that time, a 3.3 percent gain from the previous year. We spoke with some of the biggest, most successful multi-unit franchisees around—including members of the annual Franchise Times Restaurant 200 list—to get their advice on growing a larger franchise operation. As a bonus, we asked them what to expect with the volatile economy during the rest of 2016. Tom Garrett of Atlanta-based GPS Hospitality (No. 112 on Restaurant 200) is one of the largest Burger King franchisees in the country, and his company is on a hot streak after successive upward revisions to its growth plan reflecting advances and store purchases that keep unfolding faster than expected. Are you feeling bullish or bearlike about the coming 12 months in franchising? Garrett said QSR traffic has been a “zero-sum game for some time.” Because of that, he said growth has to come at someone else’s expense. Even so, he’s expecting a good year under the BK umbrella, with additional expansion underway. “I’m not necessarily concerned somebody’s going to take a bite out 8 Tom Garrett Guillermo Perales of us,” he said. “It’s competitive, but I think our performance and gain gets even better in ‘16.” Dallas-based Sun Holdings (No. 9 on Restaurant 200) is another of the largest Burger King franchisees, along with having a large number of Popeyes and Arby’s, and CEO Guillermo Perales said 2015 was one of the company’s most active years to date. What advice would you give smaller franchisees looking to grow? Sharing his advice for smaller franchisees, he suggested developing a specific strategy and building from there, rather than getting overly excited about a certain brand. “Make sure you start with a strategy, not a brand, and use your skills and capability to inform your strategy,” Garrett said. “If you do that, you’ll get started in the right direction.” What’s your philosophy for putting together a complementary portfolio of brands? “It goes back to what is your strategy,” Garrett said. “For us, we want to invest in brands that have great brand awareness, but we also like opportunities where the operational ability of the brand is lower than the brand awareness, and there could be operational or development opportunities.” BOOK OF BR ANDS - SPRING/SUMMER 2016 Are you feeling bullish or bearlike about the coming 12 months in franchising? Perales sees elevated consumer confidence improving business conditions, even as increased competition adds another degree of complexity. “Lower gas prices have helped the confidence of consumers, so they’re out spending more even though in some segments the competition is getting stiffer,” he said. “This year we have seen double-digit growth in most of my brands, so it has been a very good year.” What advice would you give smaller franchisees looking to grow? For smaller multi-unit operators, he recommends taking calculated risks to www.Franchisetimes.com break out from the herd and become a large-scale franchisee. “You’ll never grow without taking risks, because as things get more expensive, if you’re not making the next step you’ll never get anywhere,” he said. “I know a lot of operators are finding reasons to grow or not to grow—if you want to grow, you really have to diversify and be aggressive by buying and developing.” What’s your philosophy for putting together a complementary portfolio of brands? “Always try to get the best in class of the segment,” Perales said. “You cannot have competitors within your company.” His own experience investing in Popeyes, even with such a big competitor in KFC, shows that flavor, quality and ambiance are enough to overcome strong opposition in the same category and geographic area. Aslam Khan of Westlake, Texasbased Falcon Holdings (No. 36 on Restaurant 200) runs a large portfolio of restaurants including Church’s Chicken, Long John Silver’s, Hardee’s and A&W Restaurants. He first entered Aslam Khan www.Franchisetimes.com Aziz Hashim franchising by purchasing nearly 100 Church’s locations back in 1999. Are you feeling bullish or bearlike about the coming 12 months in franchising? With a stake in several different protein groups, he said he’s feeling bullish, particularly because of recent relief in commodity prices. Government interference, he added, has been the counterweight to protein price relief. “As far as our commodity prices are concerned, we’re going to benefit this year, because chicken is at an alltime low—there’s an abundance of supply,” Khan said. “The government stuff is causing problems, the wages are causing problems, so it will eat up all of the benefit of commodities and more.” What advice would you give smaller franchisees looking to grow? His advice to ambitious, smaller operators is simple: focus on getting the perfect site locations to avoid significant losses. “Building a brand costs a lot of money, so they have to be very careful of the selection of locations,” Khan said. “It could go south and they could lose money—and small operators cannot bear million-dollar losses.” What is a red flag that would cause you to walk away from a deal? “The management on the top,” he said. “They can take you down with them, so the management of the franchisor is very important.” To vet potential franchisor partners, Khan recommends checking their references with current and former franchisees, as well as online searching that can provide a treasure of information, both good and bad. One of the best-known names in franchising, Aziz Hashim is the president and CEO of Atlanta-based National Restaurant Development Group, which owns several Popeyes, Checkers and Pet Valu locations, as well as managing partner of NRD Capital, a fund that acquires equity within franchise concepts. He’s also the new chair of the International Franchise Association. Are you feeling bullish or bearlike about the coming 12 months in franchising? “It’s a combination of both,” Hashim said. “Franchise businesses usually remain well positioned to withstand economic fluctuations. Having said that, not all brands are created equally. All-Star Operators | page 10 SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 9 All-Star Operators | from page 9 I would be bearish for brands that don’t have solid unit economics, because those brands are the ones that are exposed when the economy falters.” What advice would you give smaller multi-unit operators looking to grow? “Growth comes at a cost and ... if you want to add another unit, you have to first borrow money or invest money to build the unit before you see any revenues or profits,” he said. “You have to invest money in infrastructure, you have to have a personality that allows you to delegate responsibility, a frame of mind that lets you absorb errors made by others on your behalf.” Franchisees seeking growth should think twice, because adding support infrastructure required by expansion can fully negate any revenue gained by adding new units or brands. What’s your philosophy on putting together a complementary portfolio of brands? “There are a number of metrics that need to be observed when adding complementary brands, and one of them is whether the additional brands line up from an infrastructure point of view,” Hashim said. “If you have a brand that has an average unit volume of Consider this: Today, the average franchisee on the Restaurant 200 has 109 locations and $143.5 million in revenue. Both numbers are about 30 percent higher than they were in 2009. The big are getting bigger. F or more insight on the largest multi-unit operators, including trends impacting the franchised restaurant world, check out this year’s Franchise Times Restaurant 200 coverage at www.franchisetimes.com/Resources/ Restaurant-200/. Real-World Experience for Real-World Solutions The nation’s leading franchise consulting firm for both start-up and established franchisors. The nation’s leading franchise sales outsourcing firm. 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Whether you are a start-up or an established franchisor, call us to learn how we can put our experience to work for you. ® www.restfinance.com ® Franchise consultants www.ifranchisegroup.com 708-957-2300 www.franchisedynamics.net 708-798-1800 www.topfiremedia.com 708-249-1090 Visit us at ifranchisegroup.com/franchise-your-business-book to request a free excerpt from Mark Siebert’s new book, Franchise Your Business — or order your own copy of the complete book! 10 BOOK OF BR ANDS - SPRING/SUMMER 2016 www.Franchisetimes.com IT’S WHAT YOU DON’T KNOW THAT’S KEY Expert shares advice to avoid making your own rookie mistakes in franchising BY NANCY WEINGARTNER T he problem for franchisees is not that sometimes they can’t see the forest for the trees—but that they have to see every tree, plus the forest, all at the same time. “Everything is important,” says Bill Robison of MileStone Management. “Surround yourself with the smartest people, give them directions and then trust them to do it.” Good advice, but sometimes easier said than done. If you think only firsttime franchisees struggle with the details, you’ll be surprised to find out how many multi-unit deals run into unforeseen hurdles. Because opening the first unit is a steep learning curve, franchisees with multi-unit development deals often get the first unit open, and then find themselves too tired, broke or emotionally tapped out to turn around and do it all over again. “You can’t use all your bullets in your gun for the first unit, because you need them for battles with your future units,” says Carolyn Miller, founder of the National Franchise Institute in Denver. Miller, who started her career helping McDonald’s retrofit units in Walmart locations, says almost everyone she comes in contact with these days tells her they wished they’d known then what she’s telling them now. Hearing that sentiment over and over is why she started the Institute in January 2015. Miller’s development experience is from both sides, from large corporations such as McDonald’s and Chipotle, where she did both retrofits and new builds, and also working for multi-unit franchisees and for an architect firm. She moved to Denver after McDonald’s invested in Chipotle to help open the quick-service Mexican chain’s corporate units. “The franchise model is brilliant,” she told attendees at the Institute’s class titled, Essential Competencies for Building Brick & Mortar Locations, last January. “Its success across countless industries leaves many people in awe of just what is possible with a proven www.Franchisetimes.com Carolyn Miller started the National Franchise Institute to help new and existing franchisees avoid costly mistakes when they build units. business model.” They begin to believe franchising is easy. But success isn’t guaranteed, she stresses. Robison is one of several experts she brings into the classroom to tell attendees the nuts and bolts of franchising development, an important aspect of building a franchise, because sometimes the nuts and bolts are hidden under what’s framing the franchise. One thing she said surprises her when working with franchisees is that they sometimes have no idea they are making mistakes. “Franchisors teach operations,” she said. “We teach development.” Some of the advice is general, such as: Hire a franchise attorney, not a business lawyer, and certainly not your cousin who practices family law. But Miller expanded that caution to include architects and accountants. If you’re building out a restaurant space, you want an architect who has experience designing restaurants. The same is true of accountants, she says. Accounting rules for franchising differ from general business, she pointed out. Other information is detailed, such as how to do site selection using economic gardening, concentric circles and demographic plotting. Experts also addressed common naivete, such as buying a pizza concept because you love the pizza, not the economic model, or selecting a location because it’s near your home or on the way to the babysitter’s house. “It’s convenient to have your business next to your home, because when you go out of business you don’t have to carry your stuff as far,” instructor Wayne Kocina of GeoWize quipped. You should never allow a lender to think you’re buying a job, he cautioned. A common thread is: For every dollar you spend on the front end, you save $10 on the back end. “Carry a sense of urgency, so you can bury a sense of emergency,” said Robison. Follow a timeline; surround yourself with experts; think of yourself as the coach, not the quarterback; attract financing before you sign a franchise agreement and find out what you don’t know before you need to know it. See how easy franchising can be? SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 11 LARGEST FRANCHISE BRANDS STUMBLE While many franchise chains are experiencing exceptional growth, some of the biggest franchised brands saw their sales dip for the first time in years. BY TOM KAISER W ith sales up a measly 2.1 percent, which is the slimmest increase in years, some of the largest franchise chains experienced a rare decline in yearover-year sales—namely McDonald’s and Subway, according to the Franchise Times Top 200+, published in October 2015. At the same time, smaller brands soared as the overall franchise industry experiences a growth spurt fueled by the country’s sustained economic growth, continued international expansion and renewed interest in franchising from private equity firms and Wall Street. The top 200 franchises increased their worldwide sales to $595.9 billion in 2014, up 2.1 percent. They added 15,820 units, for 496,217 worldwide units total, a 3.3 percent bump from the prior year. Comparing the top 200’s 2.1 percent sales increase to previous years, that number was 2.9 percent in 2013, 5.6 percent in 2012 and a roaring 8.8 percent in 2011. The top 200 increased unit counts by 3.3 percent in 2014, compared with 3.4, 3.9 and 4.3 percent, respectively, in the previous three years. This is the second year in a row the top 10’s sales increase lagged the top 200’s performance. In 2014 that number was 0.6 percent, compared with 0.5 percent in 2013, 5.8 percent in 2012, and an excellent 13.2 percent in 2011. With no change in the ranking of the five largest franchises—in order, McDonald’s, 7-Eleven, KFC, Subway and Burger King—both McDonald’s and Subway have broken their timeworn winning streaks. Amid high-profile struggles to compete with fast-casual and better burger rising stars, McDonald’s shed $1.34 billion in sales compared with 2013, while adding 829 (2.3 percent) new units. Subway lost more than twice that, as a percentage (3.2), shaving $600 million from its annual sales, creaking under the weight of its scale with similar competitive pressures. It increased its store count by 2 percent, adding 858 new units worldwide in 2014. On sales slighter higher than $17 billion (19.4 percent of McDonald’s annual take), Burger King led the top five by adding $716 million in global sales and 705 new units, down 30 in the U.S. and Canada, and up 735 abroad. Top 10 Sales Growth ($M) 12 Burger King Keller Williams Realty 725* 716 677 BOOK OF BR ANDS - SPRING/SUMMER 2016 650* 650* 537* Hilton Hotels & Resorts Marriott Hotels & Resorts 900 RE/MAX Domino’s 1,000 Holiday Inn Express Chick-fil-A 1,262 Hyatt Ace Hardware Ace Hardware and Chick-fil-A lead the pack of the 10 biggest growers in worldwide sales, with $1.26 billion and $1 billion increases, respectively. No. 10 Hilton Hotels, at $500 million, posted an impressive revenue gain, along with three more hotel chains that made the list. 500* www.Franchisetimes.com Top 20 Franchise Chains by Worldwide Sales Franchise Concept Global Sales ($M) US Units Intl Units Total Units % Franchised Sales Growth % Unit Growth % 1 McDonald’s 87,786 14,344 21,914 36,258 81% -1.5% 2.3% 2 2 7-Eleven 84,500* 7,836 47,965 55,801 77% 0.0% 3.6% 3 3 KFC 23,400* 4,391 15,029 19,420 73% 1.7% 2.9% 4 4 Subway 18,200 26,958 16,196 43,154 100% -3.2% 2.0% 5 5 Burger King 17,017 7,126 7,246 14,372 100% 4.4% 5.2% 6 7 Ace Hardware 14,299 4,251 543 4,794 98% 9.7% -0.7% 7 6 Hertz 14,200* 5,760 5,470 11,230 36% 2.2% -2.8% 8 9 Pizza Hut 12,200* 7,908 7,697 15,605 85% 1.7% 4.3% 9 11 Marriott Hotels & Resorts 9,600* 347 231 578 41% 8.2% 3.4% 10 10 Wendy’s 9,300* 5,750 765 6,515 85% -1.1% -0.6% 11 12 RE/MAX 9,116* 3,473 3,299 6,772 100% 6.3% 4.5% 12 14 Domino's 8,900 5,067 6,562 11,629 97% 11.3% 6.8% 13 15 Hilton Hotels & Resorts 8,900* 239 321 560 41% 6.0% 1.1% 14 13 Taco Bell 8,500 5,950 248 6,198 85% 4.9% 3.0% 15 16 Dunkin’ Donuts 7,877 8,082 3,228 11,310 100% 6.4% 4.2% 16 8 Circle K 7,038 3,766 4,690 8,456 62% -1.1% 2.6% 17 19 Hyatt 6,900* 420 134 554 45% 10.4% 6.3% 18 18 Tim Hortons 6,611 873 3,798 4,671 100% 0.2% 4.1% 19 24 Chick-Fil-A 6,000 1,885 0 1,885 100% 20.0% 6.2% 20 20 Holiday Inn Hotels & Resorts 5,950* 770 442 1,212 84% 3.9% -0.3% 2015 Rank 2014 Rank 1 Worldwide sales are in millions. * Franchise Times Estimate www.Franchisetimes.com SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 13 HOW TO CONQUER DISTRESSED REAL ESTATE Competition for prime sites has increased as a rush of new brands meets a relative lack of freshly constructed retail space. BY NICHOLAS UPTON A s many operators know, the real estate market is extremely competitive right now and prices are as high as ever. But as this growth cycle comes to an end, distressed leases are set to become a boon and a bane for business owners. The average business growth and contraction cycle runs about five years; the current cycle just passed the sixyear mark. Economists, analysts and anyone watching the stock market are already seeing some cracks, but nobody can tell just when this cycle will run out of borrowed time. When time does run out, one of the most damning things will be an unaffordable lease. “The single most important factor that determined whether a restaurant could survive or not was the rent,” said Jim Haslem, an adviser with Huntley, Mullaney, Spargo & Sullivan that specializes in real estate negotiations. He said too many operators focus only on selling food, the day-to-day operations and overlook their lease. “It wasn’t the menu, it wasn’t the location, it wasn’t the folks working in the restaurant in the location, it was the rent,” said Haslem. “If the rent was just a little too high there is a very high risk of failure, more than a 50 percent chance.” Bringing the success of a business down to a coin flip is obviously bad business, but the arcane world of commercial leases isn’t the first thing even sophisticated operators are familiar with. So what does a distressed lease look like? It depends on the type of business, but typically when rent as a percentage of sales reaches the double digits, it’s time to take a closer look at the lease. “There’s a range there. If you’re at 6 percent that’s generally a very healthy 14 percentage. If you’re below 8 percent, you’re probably OK. Once you get 8 to 10 percent, you’re giving away a significantly higher percentage of your sales,” said Haslem. “And if you’re over 10 percent, it’s something that you’ll have to negotiate.” Gary Chou, the director of the restaurant division at Matthews Retail Advisors, agreed. “When we start seeing 10 percent, we start asking questions,” said Chou. “I’ve seen deals where it’s 20 percent of the sale ratio and there’s no way they’re making money.” But for any operators doing the math, some concepts can absorb higher rents if other margins are good. In fine dining, for example, high-dollar dinners and great beverage margins can absorb higher rent percentages, as can large portfolios. “I’ve seen brands with 12 to 13 percent rents, where from a normal perspective it would seem pretty challenging. But they have their economies of scale, they have 1,000 locations and the ones over here are doing fine, and these others are not doing great, but it all evens out,” said Haslem. One metric can illuminate just how much an expensive lease is eating into profits. BOOK OF BR ANDS - SPRING/SUMMER 2016 “If you put the rent in the numerator and the EBITDAR in the denominator, you then see what percentage of profits go to the landlord in the form of rent,” said Haslem. “I love this metric. You’ll find many, many restaurants are shocked when they’re paying more than 50 percent of their profit to the landlord. What that means is they’re in business to pay rent to the landlord.” (EBITDAR means earnings before interest, taxes, depreciation, amortization and rent.) Even in a historically high-priced real estate environment like many operators are working with today, it’s still possible to get a manageable lease. Business owners can protect themselves from a bad lease by negotiating tough up front. Bringing various rent scenarios to a landlord will show them how a high-dollar lease doesn’t make sense. Those scenarios will keep operators from getting caught up in the hype of a great location as well. One big thing to remember is market rent isn’t necessarily the right rent. “Market rent doesn’t mean that the restaurant is paying the right rent for that restaurant. A restaurant may need a below market rent to survive,” said Haslem. “If you’re signing a lease at www.Franchisetimes.com the top of the market—and I think we’re there—if you lock in that lease for the next 5 to 10 years, 18 months from now you may wish you had not signed that lease because rents will come down.” Regardless of signing an attractive lease, macroeconomic factors, regional economies and changing tastes can put a restaurant in distress. But it doesn’t have to be a long journey to a failed location. The first thing to do is figure out if the location will ever be profitable. “Is this a temporary problem or has it been this way. If it’s never going to be profitable, let’s figure out a long-term solution,” said Jason Keen, and adviser at Verdad Real Estate. If it could be a profitable location, then sometimes all it takes is a meeting with the landlord. “I’ve seen plenty of franchisees go to their landlords and ask for a rent reduction,” said Chou. “That’s the first and foremost approach to getting healthier.” Many private landlords and experienced restaurant landlord groups are going to be the easiest to work with. Institutional landlords, REITs, insurance companies and other very large groups can be more stubborn. Skeptical landlords and institutional landlords may still work with a tenant, but it means showing them exactly how both parties are benefiting. That’s what Haslem calls fact-based negotiating. “You’ve got to work through the barriers or skepticism and get back to a fact-based negotiation,” said Haslem. “Many times the client will be willing to show the financials to the landlord.” Laying out various metrics like rent efficiency and the landlord’s share of the rent show due diligence in negotiations, not greed. And a good landlord will realize that fact, even bigger institutional owners. After all, if the restaurant fails, the landlord also loses its share of the passive investment. But not all landlords will play ball, so operators need to find wins where they can. “We like to negotiate a portfolio of leases because you’re not going to win every negotiation—you’re not,” said Haslem. “But if you win some of them, you may win enough to move the dial where you’re saving enough money www.Franchisetimes.com on a portfolio basis that you’re able to manage the business.” If a location still isn’t going to be profitable and negotiations didn’t push the needle far enough, it’s time to get out of the lease. Simply going dark is the last resort, and will likely open up some legal exposure and make for some bad blood. Talking to a landlord and finding a subtenant is better, but buying out of the lease is a win-win for tenants and most landlords. “If someone decides to close and you have a 20-year lease and it’s 10 years in, there’s value to just buying out early,” said Chou. “Sometimes from a landlord perspective, if the landlord is pretty decent, it’s a good deal because they can put someone better in.” “You get a lot of benefit from site work and infrastructure. There’s a lot of money to be saved if you can find distressed properties,” said Keen. Nobody wants to spend time in court and spend a lot on lawyer fees, so logical landlords will likely restructure a contract or allow a buyout if it’s simply time to go. And once the lease is terminated, it’s back on the market. Savvy business owners can take advantage of those distressed leases. Chris Rondeau, CEO at Planet Fitness, found himself in a great situation when the various big box retailers started shutting down during the recession. “Pre-2009 when the crash happened, real estate was difficult for us,” said Rondeau, listing the various caveats landlords had. “Health clubs are always kind of looked down upon, they don’t stay in business and they clog the parking lot.” He said the recession and Internet disruption handed him the keys to some great locations, and had landlords coming to him. “Today with the ecommerce pressure on retail, people don’t need those big boxes and they’re looking at us to fill the parking lot,” said Rondeau. “It’s a much different converstation with landlords today because we drive traffic on the off days— we’re the perfect scenario for people to come into that plaza.” Rondeau typically looks for 20,000-square-foot locations, and instead of looking for B or C locations, they can now swoop into the Main and Main spots left vacant by large-footprint retailers. He’s getting a lot more tenant improvement capital and a longer period of free rent to keep the people coming. And because it’s less cash out of pocket, Planet Fitness franchisees are able to grow faster. “It’s less cash out of pocket so they can do two in a year instead of just one,” said Rondeau. Not all businesses have that kind of luck, and have to be careful about those distressed lease situations and what a failed tenant might mean for a new business. Operators should do extra due diligence, make sure that it’s a decent location and not get caught up in perks from landlords. Essentially, a business should make sure they don’t follow the same path as the former tenant. But if it all looks good, then it could be a great opportunity. “You get a lot of benefit from site work and infrastructure. There’s a lot of money to be saved if you can find distressed properties,” said Keen. He also urged caution; coming into a new market and grabbing some fire sale real estate might not give a new brand necessary exposure. “Most of the restaurants coming in to backfill a distressed restaurant have market acceptance. I’ll use Jack in the Box as an example. If they came into the Carolinas, they may not work well. But if you’re Bojangles, they would be a natural conversion,” said Keen. “Jack in the Box wouldn’t fail because it was bad real estate. It would be because their brand wasn’t well known.” The trick, of course, is finding those distressed locations. “Nobody knows who’s not performing,” said Keen. “I think some of it is pride, some of it is just lack of understanding that there is an opportunity. There’s not someone to call to say, ‘Hey, I’ve got this bad restaurant.’” SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 15 NEW CONCEPTS IN FRANCHISING Despite the flashy headlines, restaurants aren’t the only growth spot in franchising BY JEFFREY MCKINNEY C ycleBar, a boutique indoor cycling franchise, has sold more than 200 locations to franchisees in 60 U.S. markets expected to open by 2017, including 100 this year. E-cigarette franchisor Palm Beach Vapors is now offering franchisees GnuVape, a new system that can be used for nutraceutical, vitamin and medical marijuana vaping purposes. It will allow Palm Beach Vapors to expand into the health and wellness business and enable franchisees to add market share. Lucky Dog Bark and Brew allows patrons with or without dogs to have a drink in a sports-themed bar and watch dogs play leash-free in a dog park at the same location. The franchise also offers on-site, full-service daycare, boarding and bath services for dogs. Enter a new world of innovative, bold and specialized franchises with their own pizzazz. Many brands invading the industry now in recent years are offering products or services that target a niche or precise demographic, differentiating them from the masses of brands that already exist, industry experts say. And these potential rising stars cover franchises outside of the long-standing fast food sector. In the past three years, diverse franchise industries that saw the most activity included health and fitness, lodging and real estate services, says Anya Nowakowski, senior research analyst at FRANdata, a franchise-focused research and consulting firm in Arlington, Virginia. “Demand for these industries is closely tied to rises in disposable income and broader improvements in the national economy,” she said. She projects 350 brands will enter the market this year, up from 246 seven years ago. At the same time, the overall trend in franchising isn’t necessarily the creation of new sectors, but rather the development of new areas of 16 Tru by Hilton is an all-new, franchise-only brand that’s slated to be more affordable than Hilton’s mainstream Hampton Inn collection. specialization within existing sectors, says Eric Stites, CEO of Franchise Business Review in Portsmouth, New Hampshire. FRANdata’s Anya Nowakowski projects 350 new brands will enter the market this year, up from 246 seven years ago. Here’s a peek at some franchise brands or concepts meeting consumer demands: Health & fitness: Stites says the general, old gym concepts have fallen out of favor and are being replaced by specialty fitness concepts that focus on competitive group activities or much more personalized oneon-one coaching. Leading brands include Fit Body Boot Camp, Crunch Fitness, Baby Boot Camp, Fit4MOM, The MAX Challenge and Hard Exercise Works. Nowakowski says health and BOOK OF BR ANDS - SPRING/SUMMER 2016 fitness added 107 brands since 2013, amounting to 35.7 percent of the total sector. New concepts offer services and classes plus access to equipment. They often specialize in niche services that feature proprietary technology, training programs or workout routines that differentiate the concept from existing fitness centers. The fitness and gym sector continues to grow as indoor cycling brands like CycleBar become a big phenomenon, says Paul Rocchio, senior director of membership development at the International Franchise Association. Instead of a typical gym, some brands are looking into a niche. Omni Fight Club Franchising focuses on high energy, cardio-boxing classes, while Soldierfit is a military-inspired fitness company specializing in large group boot camp training among other things. Child-related services: Some 51 brands have been added since 2013, amounting to 33.6 percent of the sector’s total, Nowakowski says. With 26, the children’s educational program category accounted for the most new brands. She says education reform and www.Franchisetimes.com New Concepts Entering the Market 400 350 300 250 341 326 311 258 262 257 246 234 350 355 200 150 100 50 0 2007 2008 2009 2010 2011 # New Brands trends in U.S. students’ performance, especially in STEM subjects, has created opportunities for franchises to develop innovative programs and technologies that “reshape the way we educate America’s youth.” Many companies are gearing themselves toward childcare, Rocchio says. Children’s consignment shops like BaseCamp Franchising are becoming popular, and emerging brands like LEAP 4 FUN provides mobile dance and gymnastics to help build a young child’s self-esteem. Others like SafeSplash With a simple mouth swab, ACRpoint Labs can create a full genetic profile to provide patients with customized diet and weight loss plans. www.Franchisetimes.com 2012 2013 2014 2015* 2016** * Estimated ** Projected Swim School offer athletic activities for young kids. Business services: Here’s another franchise segment becoming increasingly specialized, Stites says. Beyond the full-service business centers like PostNet and Alphagraphics, more of those brands that are thriving include Unishippers, InXpress, and BlueGrace Logistics in the shipping and logistics sector. Others include Supporting Strategies (bookkeeping services), Sanford Rose (recruiting services), and Murphy Business & Financial (business and financial brokerage services). Lodging: Some 26 brands added by eight franchisors opened since 2013, Nowakowski says. Hospitality giant Hilton Worldwide has added three new franchise brands: Tru by Hilton, Curio and Canopy. The brands target audiences ranging from business travelers to families and vacationers in the middle and upper-income markets. The company says Tru by Hilton will fill a huge gap in the mid-priced hotel category in the U.S. and Canada. Hilton officials say the middle and lowerpriced categories are the largest segments of the U.S hotel market. Medical & healthcare: Several of these brands are popping up. Take Centro Chiropractic Clinic. The operator of bilingual chiropractic care centers provides care and treatment to Spanish- speaking and minority populations, Nowakowski says. That niche helps differentiate it from the English-speaking market for chiropractic brands, which is more saturated. Senior care: Some franchise concepts that support senior care are being developed, Stites says. An example: CarePatrol offers assisted living placement services. And other brands are expanding beyond in-home care. BrightStar launched its first full-service assisted living facility last year, and is beginning to franchise the concept. New Concepts in Franchising | page 18 SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 17 New Concepts in Franchising | from page 17 FILLING THE GAPS IN FRANCHISING A broad mix of brands is becoming more chic because they are creating or filling a gap in various franchise categories. That is the conclusion of some observers who closely monitor the industry. The brands are even more intriguing as they cover several new non-restaurant categories. A few brands that are distinguishing themselves from rivals: Tutoring: While tutoring franchises have been around for decades, Eric Stites of Franchise Business Review says the ones thriving are pushing beyond the boundaries of general academic skill improvement. They are focusing in on core subject areas, especially STEM. Brands leading the way include Mathnasium, Huntington Learning Centers, Best in Class Education Centers and The Tutoring Center. Todd Smith, of Miracle Method of Central Illinois, stands with his truck in front of his location. “telehealth” service where members can access U.S. board-certified physicians 24 hours daily by phone or video conferencing. In January 2016, ARCpoint introduced a new diet and weight management genetic test. New real estate concepts: Wallace Property Management Group specializes in the management of middle to upper end residential homes, says Anya Nowakowski of FRANdata. The economy improving, particularly a growing housing market in the past few years, has created an opening for higher-end brokerage services. iTrip provides property listing and rental services specifically to vacation home rental properties. The brand uses digital marketing and an internal database of vacationers who express direct interest in specific destinations to market those destinations directly to them. Other intriguing franchises: ARCpoint Labs was founded in 2005 and initially offered employment-screening services, including drug testing. It has evolved since then, adding various revenue sources for franchisees across nearly 100 locations. In 2015, the brand launched ARCpoint MD, a new 18 Miracle Method, calling itself the nation’s largest professional bathroom and kitchen refinishing franchise, added 46 new franchisees to its system over the past five years, growing the brand by about 33 percent to a total of 137. Palm Beach Vapors is now offering franchisees its GnuVape system that can be used for nutraceutical, vitamin and medical marijuana vaping. BOOK OF BR ANDS - SPRING/SUMMER 2016 www.Franchisetimes.com CHEAP OIL RIPPLES THROUGH THE OIL PATCH BY NICHOLAS UPTON S upply and demand has caught up to the oil industry, and the lowest prices seen since the early 2000s are wreacking havoc all across the macroeconomic landscape. The industry is exceeding supply by an estimated 1.7 million barrels each day, but nobody wants to shut off the spout, especially since growth was fueled by monumental amounts of cheap debt that needs to be serviced. As hedges run out, that debt bubble could burst and make things even worse. Even if demand magically rises, the shuttered shale operations will kick into gear ensuring a tepid rally at most. In short, it’s a bad time to be around oil. Restaurants across the various oil patches are cutting costs and bearing down, as oil isn’t expected to rebound until at least 2017. But there are two very different oil markets, the boom market and the legacy market. In North Dakota’s Bakken Region, the black gold rush surged into sleepy towns like Williston. There, restaurateurs who were the smartest people around 18 months ago now have a grim outlook. Marcus Jundt, a multi-unit operator and franchisor of Uberrito, has 61 restaurants, four in the Bakken and 57 around Houston. “Ninety-five percent of our restaurants are in the greater Houston area and then North Dakota, so yeah, we have oil exposure,” said Jundt. He’s seeing effects on oil in boom and legacy markets. He said some of his Williston competitors are in a dire situation. “Mentally, I’m preparing myself for half the restaurants closing,” said Jundt. “I think it’s going to be a bloodbath.” While he doesn’t plan on closing down any of the four Williston restaurants he bought in 2012, there’s been quite a shift in business. He’s down 30 to 40 percent in Williston. “Depending on the day of the month, we lose money or make money,” said Jundt, noting that the oil town wasn’t exactly home to the new labor force. “People that www.Franchisetimes.com came up here came for money, and when they lose their job, they leave.” The satellite boomtowns around Houston have seen rough trends as well, but not as bad as the Bakken. “We are seeing issues in the smaller markets that are very energy intense: Midland, Odessa and markets like that, there has been an impact across the board,” said Lynne Collier, a Dallas-based restaurant analyst at Sterne Agee CRT. As the true impact of low oil prices comes into view, however, some Texas boomtown operators are still seeing good numbers, just not as good as the $100 oil days. “It’s definitely down from a year ago, no doubt about it. But it’s really strong compared to the rest of the restaurant industry,” said Ollie Wilkins, a twounit Firehouse Subs operator and area representative for the brand in West Texas. Wilkins said his Midland restaurant is No. 1 in the system, even as traffic has sunk 10 to 15 percent and catering dropped 30 percent. Getting an affordable lease will help him weather this new phase in the oil cycle. But leveraged restaurants with expensive leases are hurting. Two casual diners shut down after the August drop in oil, citing financial struggles. “It was totally expected. When I decided to do Midland, I knew oil was a high point and that it would one day come down,” said Wilkins. “But I didn’t expect it to come down in only a couple years.” The remaining roughnecks and locals are now looking for a good value at places like Firehouse. Finding labor has gotten a lot easier too; instead of paying $14 an hour, he’s hiring new workers at $11.50. Wilkins said the dip hasn’t changed any growth plans, but banks are asking more questions on loan applications. “The fear is there will be more capital required to be put down on loans, and higher interest rates,” said Wilkins. “It was pretty easy in the area to attain a loan.” Guillermo Perales, president and CEO of Sun Holdings, has 620 restaurants across Texas and he’s seeing a similar dip in the shale boomtown of Dilley, Texas. Sales in his Dilley Burger King are down 20 to 30 percent year over year, but in the legacy oil markets, things are great for QSR. “It’s such a specific, unique market. In Dallas, Houston and San Antonio, we’re not really feeling it,” said Perales. He said he’s seeing more people trade to fast food. In the first weeks of 2016, his Burger King, Arby’s and Cici’s Pizza restaurants saw “very, very good sales.” Casual restaurants like those that closed in Midland and more upscale concepts, however, are hurting. And anyone with a catering program has seen a drastic loss in big party business. “Fine dining has been hit the hardest. Del Frisco’s certainly has indicated some issues in Houston,” said Collier, noting Del Frisco’s 2.2 percent sales decline outlined in Q4 earnings. “The QSR guys like Sonic and Fiesta are saying they’re not seeing it at all throughout most of Texas.” Kona Grill and Brinker also noted anemic sales due to low oil prices in recent comments as consumers trend toward cheaper options. But trading down could just be the beginning of the oil patch’s issues if the debt bubble bursts. “If this is the bottom, I’ll be really happy,” said Wilkins. SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 19 NEW TAX BREAKS MAKE REMODEL PROGRAMS EASIER TO SWALLOW FOR SOME FRANCHISEES Mandated remodeling programs always give franchisees fits—it’s a lot of money to invest, and they have no choice but to do so. New tax rules won’t necessarily make the programs sweet, but they’ll help the medicine go down. BY BETH EWEN C hurch’s Chicken is one of many franchise brands mandating remodeling programs for its franchisees, but this year it has an incentive to offer, courtesy of an unlikely source—the Internal Revenue Service. That’s right, after at least three years of heavy negotiating and a big effort by the National Restaurant Association, among others, the IRS has finalized what’s known as the remodel safe harbor rule. It allows qualified restaurant operators and retailers to deduct a big chunk of certain remodeling costs in the first year— rather than spreading those out over years and years. Thus their tax bill is lowered and the remodeling program becomes much more attractive. Plus, operators don’t have to conduct expensive and complicated cost segregation studies to get the benefits, although some may continue to do so, anyway, to maximize their return. Another change makes permanent shorter depreciation times, to 15 years in some cases compared with the former 39. Shorter depreciation times have been a temporary feature of the tax law in recent years, but the PATH act, otherwise known as Protecting Americans from Tax Hikes, lent certainty by making them permanent in December. “It’s very good news for the restaurant industry,” says Dusty Profumo, CFO of Church’s Chicken, who was busy in late January working with his accounting firm to provide examples to franchisees about what their return on investment would be before and after these changes. He wasn’t quite ready to share the numbers with our readers then, but confirmed the 20 “It’s very good news for the restaurant industry,” says Dusty Profumo, CFO of Church’s Chicken, about new tax rules that he believes will make it easier to convince franchisees to remodel. improvements would be significant. “Any time you can get the government to share in an investment, which this does—it’s very good news,” he says. Here’s a disclaimer right off the bat, which Profumo and everyone else we talked to for this story emphasized: Each person’s individual situation is different, and so of course careful consultation with tax advisers is imperative. That being said, accountants and franchisors are expecting a sweeter time urging their franchisees to complete remodeling programs. “Maybe this is the year to get them on board,” says Charles Bailey, referring to the often-resistant multi-unit operators who are mandated to do remodels. Bailey is an audit partner with Warren Averett CPAs and Advisors in Atlanta. To qualify for the remodel safe harbor rule, Bailey emphasizes, operators must either be publicly traded or have audited financial statements, something a singleor few-unit operator is unlikely to find worthwhile. But for those with five, 10 or BOOK OF BR ANDS - SPRING/SUMMER 2016 many more units, it’s a boon. Bailey offers a rough example, for an operator with a 41 percent combined federal and state tax rate who will be spending $10 million on qualified renovations (and setting aside any tax elections that need to be made.) In the past, that operator would get a $660,000 deduction, for tax savings of $273,000 that would be spread over 15 years. Under the new rules, the operator who spends $10 million gets a 75 percent or $7.5 million deduction the first year. “So you just saved $3.1 million off your tax bill” in year one, Bailey explains, and then that operator can deduct the rest of the savings over 15 years. Mandated remodel programs, particularly for legacy operators with many, many units owned for years, can be a bone of contention between franchisors and franchisees. The most visible example today is between Wendy’s and DavCo, Wendy’s fourthlargest franchisee who balked at completing the remodels, only to be www.Franchisetimes.com The remodeling program at Church’s Chicken costs a relatively modest $100,000 to $125,000, and the new interior is shown here. sued last year by the franchisor. At the time, a Wendy’s spokesman said it is “confident in our position and had no other choice but to file suit,” to compel DavCo to comply. “We believe the vast majority of franchisees support our initiatives to grow the Wendy’s brand.” In a countersuit, DavCo said franchisees “stand to make little or no return on their investment” from the mandated remodeling program, and estimated its own costs would be “at least $55 million in present dollars for the first 60 percent of its restaurants,” and “at least $20 million more” for the remaining 40 percent. In other words, remodels can cost big money and cause big problems. Of course, these tax rule changes won’t fix all the disputes, but they may help. At Church’s Chicken, for example, Profumo says its mandated re-imaging program costs a relatively modest $100,000 to $125,000, with a few items such as a digital image board that are optional. Under the new rules, www.Franchisetimes.com “you can write a large share of that off immediately,” he points out, making for lower tax payments. Church’s has remodeled about 30 percent of its corporate-owned restaurants, which total 250, “so we have a good feeling for what it’s going to cost. We’ve always tried to lead the system and do things first, and now the 2016 focus will be to get the franchisees to FIVE THINGS TO KNOW… …about the new tax rule 1. The “remodel safe harbor rule,” as it’s known, offers significant benefits to restaurant owners that remodel. 2. To qualify, operators must be publicly held or have audited financial statements—so the one-to-threeunit operators may not benefit. Larger operators definitely will. 3. The biggest bang: Taxpayers can deduct 75 percent of qualified remodeling catch up with us,” he says. Church’s has about 950 franchised units. “This is a big, big help to any franchisees that are required to do reimage projects over the next several years.” You’ve heard that old joke: “I’m from the government and I’m here to help you.” In this case, and likely to the surprise of many restaurant operators, it may just be true. expenses in the first year, rather than spreading the deduction over as many as 39 years, for an immediate, significant tax cut. 4. Also, qualified improvements under previous law could be written off over 15 years, but that was only a temporary provision. Lending certainty to operators’ plans, Congress has now made the shorter time frame permanent. 5. Of course, don’t even think about taking this advice without consulting with your own CPAs, experts insist. SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 21 Fits & starts in the franchise food chain Ditching antibiotics, eschewing GMOs and switching to cage-free eggs is all the rage in restaurants, and the “better food” movement only seems to be gaining steam. While today’s picky eaters might rightly feel a sense of accomplishment in modernizing the menu of big national brands, major restaurants have been upping their food game for 1982 Jack In The Box becomes first QSR to offer portable salads 1991 Arby’s debuts its Light Menu, a first in QSR 1993 Jack In The Box E. coli outbreak sickens 700+ 22 decades. Against this backdrop of steady improvements, we’ve included a few tidbits to illustrate rising chatter that will only increase the pressure for restaurants to evolve their game. Here’s a look at some of the biggest “better food” milestones—and a few setbacks—in franchising. 1983 1985 Subway begins baking fresh bread in stores 1990 McDonald’s switches to vegetable oil for fries — Tom Kaiser Boston Chicken (Market) founded as part of “home meal replacement” craze 1986 Fresh Choice founded as healthier alternative to fast food U.S. organic food market will grow about 14% annually through 2018. —United States Organic Food Market Forecast & Opportunities, 2018 1987 McDonald’s starts Super Summer Size promotion 1989 1988 1987 Chick-fil-A adds healthier grilled chicken sandwich USDA introduces first graphic food pyramid Health-centric D’Lites of America folds, remainders branded as Hardee’s 1994 1996 Denny’s launches “Fit Fare” menu containing items w/less than 15 grams of fat BOOK OF BR ANDS - SPRING/SUMMER 2016 Wendy’s adopts animal welfare auditing practices 1998 Subway lists full nutrition info for all menu items 2001 Journalist Eric Schlosser releases “Fast Food Nation: The Dark Side of the All-American Meal” www.Franchisetimes.com DESIGN BY JOE VEEN of Americans actively avoid soda —Mercola Consumption of high fructose corn syrup increased more than 1000% from 1970 to 1990. —National Institutes of Health 1 in 3 Americans will have diabetes by 2050 —CDC NUMBER (MILLIONS) 25 pounds of pesticides used/month in U.S. —CDC 2004 McDonald’s phases out Super Size options 15 0 2011 Celebrity Chef Jamie Oliver battles McDonald’s over pink slime Domino’s adds gluten-free pizza crusts, a favorite of hipsters www.Franchisetimes.com 1% of Americans have celiac disease, but gluten-free foods have become an $8.8 billion industry, up 63% from 2012. —Mintel 5 Hardee’s introduces Thickburgers as “monument to decadence” 2012 AMERICANS — WITH — DIABETES 10 2004 2012 Burger King, Krispy Kreme and Wendy’s announce switch to cage-free eggs 20 80 83 86 89 92 95 98 01 04 07 10 13 YEAR 2006 2007 Wendy’s switches to nonhydrogenated cooking oil w/0 grams of trans fat Wendy’s introduces Baconator double cheeseburger w/6 strips of bacon 2010 2010 Chick-fil-A removes high fructose corn syrup from select menu items Panera becomes first national restaurant to display nutrition information on menu boards 2008 California and New York City ban trans fat in restaurants 2009 2008 Taco Bell pays more for tomatoes on behalf of farm workers Dunkin’ Donuts unveils DDSMART menu of healthier options 2015 2012 2013 2015 KFC China takes pounding after investigators find excess antibiotics. Sales fall sharply. 38% of U.S. adults are obese, a highwater mark Chick-fil-A and Subway announce plans to phase out antibiotics Taco Bell & Pizza Hut plan to remove many artificial ingredients SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 23 Book of Brands is introducing a new color-coded system to help you identify the industry of each franchise by the color of their name. To look up a particular brand, check out the index on page 56. Auto Related Hospitality Related/Leisure Business Services Pet/Animal Related Consumer Services Restaurant/Food Related Health/Beauty Related Retail Related 9Round Franchising, LLC 1099 East Butler Road 108H Greensville, SC 29607 Phone: 864-962-4604 Toll Free: 480-621-5740 Contact: Jeff Mathews Email: [email protected] Website: www.9round.com Year Started: 2008 Total Investment: $52, 000 - $90,000 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. ™ Company Description: Full Body 30 minute workout. Workout changes daily, NO class schedule (you are never late), trainer ALWAYS included. In our model the trainer is often the owner. AARON'S 309 East Paces Ferry Road, NE Atlanta, GA 30305-2377 Phone: 678-402-3629 Contact: Stan Hauseman Email: [email protected] Website: www.aaronsfranchise.com Year Started: 1955 Total Investment: $263,870 - $692,580 Total Units: 2,150 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. 24 BOOK OF BR ANDS - SPRING/SUMMER 2016 Company Description: Aaron’s is a recessionresistant franchise concept. We are changing the way a growing and underserved market acquires necessities like brand-name residential furniture, consumer electronics, home appliances and computers. Aaron’s is an NYSE-listed company (symbol AAN). Aaron’s is ranked #15 among the Franchise 500® out of more than 3500 franchise concepts, and ranked #35 among franchise chains in worldwide sales by Franchise Times. www.Franchisetimes.com Always Best Care Senior Services 1406 Blue Oakes Boulevard Roseville, CA 95648 Phone: 417-616-3698 Contact: Kyler Steding Email: [email protected] Website: www.franchisewithalwaysbestcare.com Year Started: 1996 Total Investment: $62,225 - $111,400 Total Units: 200+ Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Always Best Care provides warm, compassionate and professional care for seniors and others when they need it most from the comfort of their home. The teams at our offices are local experts in senior care, providing a resource for aging and senior living delivered through locally owned and operated office around the country. Bar Louie 4550 Beltway Drive Addison, TX 75001 Phone: 214-845-4800 Contact: Jill Szymanski Email: [email protected] Website: www.barlouie.com/franchise Year Started: 1990 Total Investment: $600,000 - $3,000,000 Total Units: 190 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Founded in Chicago in 1990 Bar Louie is a national collection of over 100 neighborhood bar and eateries featuring handcrafted cocktails and spirits, delectable food and an inviting atmosphere for people to enjoy time with friends and mingle. Open for lunch, happy hour, dinner and late night – Bar Louie is a progressively hip and lively atmosphere. To learn about franchising opportunities go to http://www.barlouie.com/ franchise Big O Tires 4280 Professional Center Drive Juno Beach, FL 33410 Phone: 844-876-2446 Contact: Franchise Department Email: [email protected] Website: www.bigofranchise.com Year Started: 1962 Total Investment: $258,200 - $1,195,700 Total Units: 400 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. www.Franchisetimes.com Company Description: BIG O Is Your BIG Opportunity. With more than 50 years in the tire and automotive maintenance industry, Big O Tires® is proud to be a world-class leader. As we continue to thrive in an ever-expanding market, we invite you to be a part of the exciting opportunities as a member of the Big O Tires® family. This website and any request for information or forms are not a franchise offering or an offer to sell a franchise. SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 25 Broken Yolk Cafe 1851 Garnet Ave. San Diego, CA 92109 Phone: 858-740-9554 Contact: Valerie McCartney Email: [email protected] Website: www.brokenyolkfranchise.com Year Started: 1979 Total Investment: $500,000 - $1,000,000 Total Units: 17 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Operating since 1979 and featured on the Travel Channel’s Man vs Food, Broken Yolk Cafe features hearty portions and fresh-from-scratch cooking from 7 am to 3 pm daily. $2.1 million AUV, second generation/conversion real estate and a 9-hour operating day make the Broken Yolk a highly desireable brand. Brothers Est. 1967® Bar & Grill 308 South Third Street, PO Box 1621 La Crosse, WI 54602 Phone: 608-784-1225 x245 Contact: Scott Severson Email: [email protected] Website: www.brothersbar.com Year Started: 1990 Total Investment: $1,807,000 - $2,360,000 Total Units: 19 Multi-Unit Deals: no Targeted Growth Areas: See our online listing. Captain D’s 624 Grassmere Park Drive, Suite 30 Nashville, TN 37211 Phone: 615-231-2030 Contact: Michael Arrowsmith Email: [email protected] Website: www.captainds.com Total Investment: $700,000 - $900,000 Total Units: 512 Multi-Unit Deals: no Targeted Growth Areas: See our online listing. 26 BOOK OF BR ANDS - SPRING/SUMMER 2016 Company Description: Brothers Est. 1967®Bar & Grill has been serving its customers in the food and beverage industry since 1990. Since that time, we’ve opened nearly 20 locations across the Midwest with several additional locations opening later in 2016. By establishing a strong reputation of having the “best specials” and the “most fun” in a high-energy, sports-themed environment, Brothers sets the new standard for the “classic” American Bar and Grill. Company Description: For a fresh business opportunity that provides industry-leading AUV growth, look no further than Captain D’s. Since opening our doors in 1969, we’ve never stopped innovating and it has paid off. Today, with more than 520 restaurants nationwide and internationally, we’re proud to be America’s favorite quick service destination for seafood. We’ve found the perfect recipe for success through our heritage, hospitality, and commitment to excellence, and we’re looking for new franchise professionals to share in Captain D’s growth. If you’re interested in joining us, catch your opportunity today. www.Franchisetimes.com Carl’s Jr. Restaurants 6307 Carpinteria Ave, Suite A Carpinteria, CA 93013 Phone: 805-745-7842 Toll Free: 866-253-7655 Contact: Mike D’Arezzo, CFE Email: [email protected] Website: www.carlsjrfranchising.com Year Started: 1941 Total Investment: $1,318,000 - $1,814,000 Total Units: 1,523 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: CKE Restaurants Holdings, Inc. is celebrating 75 years in the quick-service industry. As of January 2016, CKE, through its subsidiaries, had more than 3,600 franchised, licensed or company-operated restaurants in 44 states and in 36 countries, including 1,523 Carl’s Jr.® restaurants and 2,129 Hardee’s® restaurants. Checkers Drive In Restaurants, Inc. 4300 W Cypress Street, Suite 600 Tampa, FL 33607 Phone: 813-283-7069 Toll Free: 888-913-9135 Contact: Ursula Lane Email: [email protected] Website: www.checkersfranchising.com Year Started: 1985 Total Investment: $155,400 - $1,286,743 Total Units: 807 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Church’s Chicken 980 Hammond Drive, Suite 1100 Atlanta, GA 30328 Phone: 770-350-3876 Toll Free: 800-639-3495 Contact: Jodi Fraser Email: [email protected] Website: www.churchs.com Year Started: 1952 Total Investment: $413,300 - $1,336,600 Total Units: 1,631 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. www.Franchisetimes.com Company Description: CHECKERS & RALLY’S IS DIFFERENT! For 30 years, we have focused on bold and flavorful food, amazing value for our guests, and restaurant profitability. We operate restaurants too ‰ÛÒ all products and initiatives are tested before rollout to the franchise community. With over 800 restaurants, we still have top-tier market availability in all major US markets with various build-out options. Amid four consecutive years of same-store sales growth and counting, we look forward to the continued growth of our franchise family. Company Description: Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicke® is one of the largest quick service restaurant chicken chains in the world. Church’s® specializes in Original and Spicy Chicken freshly prepared in small batches throughout the day that are hand-battered and double-breaded, Tender Strips®, sandwiches, honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s® (along with its sister brand Texas Chicken® outside the Americas) has 1,631 locations in 25 countries and global markets and system-wide sales of more than $1 billion. For more information, visit www.churchs.com SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 27 Coverall 350 SW 12th Avenue Deerfield Beach, FL 33442 Phone: 800-537-3371 Toll Free: 888-537-6866 Contact: Global Support Center Email: [email protected] Website: www.coverall.com Year Started: 1985 Total Investment: $14,519 - $48,001 Total Units: 7,996 Multi-Unit Deals: no Targeted Growth Areas: See our online listing. Company Description: The Coverall® System began in 1985 as a three-person company headquartered in San Diego, California and now supports more than 8,000 Franchised Businesses in 90 markets across the United States and Internationally. These independently owned and operated franchised businesses and their employees professionally clean over two million square feet of commercial office space every day. Del Taco 25521 Commercentre Drive Lake Forest, CA 92630 Phone: 949-462-7379 Contact: Laura Tanaka Email: [email protected] Website: www.deltacofranchise.com Year Started: 1964 Total Investment: $847,700 - $1,815,500 Total Units: 545 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: For over 50 years, Del Taco (NASDAQ: TACO) has been heating up the Mexican QSR category. With nearly 550 restaurants and growing, we’ve built a bolder, fresher, better brand offering unbelievable value, uncompromising quality and freshness, and a taste for every appetite and budget. We’re aggressively expanding across the U.S. and seeking passionate multi-unit restaurant operators like you. Visit deltacofranchise.com to learn more about Del Taco’s franchising opportunity and become a Del Taco franchisee today! Denny’s 203 East Main Street Spartanburg, SC 29319 Toll Free: 800-304-0222 Contact: Franchise Development Email: [email protected] Website: www.dennysfranchising.com Year Started: 1953 Total Investment: See our online listing. Total Units: 1,711 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. 28 BOOK OF BR ANDS - SPRING/SUMMER 2016 Company Description: For over 60 years, Denny’s has been the trusted leader in family dining. We enjoy a brand awareness of almost 100%! We are proud to serve America’s most-loved foods 24 hours a day, 7 days a week. If you are an experienced restaurateur with a desire to build new restaurants, we invite you to contact us and learn more about growth opportunities within our great brand! www.Franchisetimes.com Express Employment Professionals 9701 Boardwalk Blvd Oklahoma City, OK 73162 Phone: 405-840-5000 Toll Free: 877-652-6400 Contact: David Lewis Email: [email protected] Website: www.expressfranchising.com Year Started: 1983 Total Investment: $120,000 - $196,000 Total Units: 725 Multi-Unit Deals: no Targeted Growth Areas: See our online listing. FASTSIGNS International, Inc. 2542 Highlander Way Carrollton, TX 75006 Phone: 214-346-5679 Toll Free: 800-827-7446 Contact: Mark Jameson Email: [email protected] Website: www.fastsigns.com Year Started: 1985 Total Investment: $164,753 - $299,874 Total Units: 600+ Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: The staffing industry is on track to generate a projected $123 billion in North America alone in 2015. Average annual sales for Express offices in Canada open more than two years is $3.6 million.* Plus, as an Express franchise owner, you control your life with flexible weekday hours in a professional business setting. Express Employment Professionals reached $2.8 billion in sales in 2014 and is ranked as the No.1 staffing franchise in the Entrepreneur 500. Company Description: They see signs. You see dollar signs. Join the franchise that’s leading the next generation of business communication. Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more web traffic to the web than any other sign company. We also lead in these important areas: • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015 •Franchise Research Institute World Class Franchise 2011-2015 •CFA Franchisees’ Choice Designation 2004-2015 •$21 million in SBA financing available Fazoli’s Restaurants 2470 Palumbo Drive Lexington, KY 40509 Phone: 859-825-6252 Toll Free: 859-268-2263 Contact: Sam Nelson Email: [email protected] Website: www.fazolis.com Year Started: 1988 Total Investment: $558,000. - $1,379,000 Total Units: 230 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. www.Franchisetimes.com Company Description: The largest fast-casual Italian restaurant brand in the U.S., and after 25 years, still has few competitors. This first-mover advantage remains in-place, as attempts by others to duplicate our recipes and hospitable service standards at competitive pricing have proven unsuccessful. Fazoli’s operates in 26 states. The time is right for national expansion with the right franchise-partners who mirror our passion for high quality Italian cuisine and great guest service. SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 29 Figaro’s Pizza 1500 Liberty Street SE, Suite 160 Salem, OR 97302 Phone: 503-371-9318 Toll Free: 888-344-2767 Contact: Ron Berger Email: [email protected] Website: www.figaros.com Year Started: 1981 Total Investment: $150,000 - $400,000 Total Units: 55 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Fresh ingredients generously portioned lead to our pizzas having Flavors That Sing! Consumers love the food and you’ll love the system. Established in 1981, we’ve recently completed a brand refresh and have new store designs for delivery/carry-out units and dine in units. We provide continuously updated training, operations and marketing support both in the field and from the corporate office. We are accepting applications for Master Franchise Area Developers, as well as Firehouse Subs 3410 Kori Road Jacksonville, FL 32257 Phone: 904-886-8300 Toll Free: 877-887-8330 Contact: Greg Delks Email: [email protected] Website: www.firehousesubs.com Year Started: 1994 Total Investment: $169,414- $989,553 Total Units: 860+ Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Firehouse Subs® is a fast casual restaurant chain with a passion for Hearty and Flavorful Food and Heartfelt Service. Founded by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, high quality subs, and a commitment to the Firehouse Subs Public Safety Foundation®. In 2015, Firehouse Subs ranked No 1 consumer choice for welcoming and comfortable atmosphere by Technomic’s 2015 Chain Restaurant Consumer’s Choice awards. Fitness Evolution 2144 Industrial Parkway Silver Springs, MD 20904 Phone: 417-616-3698 Toll Free: 800-485-4511 Contact: Kyler Steding Email: [email protected] Website: fitnessevolution.com Year Started: 2010 Total Investment: $161,000 - $1,600,000 Total Units: 50 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. 30 BOOK OF BR ANDS - SPRING/SUMMER 2016 Company Description: Fitness Evolution is a premium fitness club without the premium prices. Our locations combine state-of-the-art equipment, classes and amenities with a family friendly environment and supportive staff, staring at just $9.99 per month. We pride ourselves on being a lowcost and contract free gym, while providing a high quality gym experience. www.Franchisetimes.com Fuddruckers 13111 Northwest Freeway, Suite 600 Austin, TX 77040 Phone: 713-329-6814 Toll Free: 866-939-6273 Contact: Keith Coleman Email: [email protected] Website: www.fuddruckers.com Year Started: 1980 Total Investment: $495,000-$1,540,000 Total Units: 190 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Fuddruckers is the original “upscale” burger pioneer, setting the standard of serving 100% fresh, never frozen, All-American premium beef for over 30 years. Guests can also enjoy a variety of chicken sandwiches, our famous hot dog, plus fresh salads and other entree items. With close to 200 locations in the US, we are looking for strategic franchise partners to expand nationwide and bring “The World’s Greatest Hamburgers” to their market. Giordano's Famous Stuffed Deep Dish Pizza 444 N. Michigan Ave, Suite 1110 Chicago, IL 60611 Phone: 715-559-8009 Contact: Eric Brown Email: [email protected] Website: www.giordanos.com Year Started: 1974 Total Investment: $750,000 - $1,255,000 Total Units: 56 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Based in Chicago, Giordano's Famous Stuffed Deep Dish Pizza has been around for over 40 years and has over 55 locations. Golden Corral Buffet & Grill 5151 Glenwood Avenue Raleigh, NC 27612 Phone: 919-881-4479 Toll Free: 800-284-5673 Contact: Annette Bagwell Email: [email protected] Website: www.goldencorralfranchise.com Year Started: 1973 Total Investment: $1,969,000 - $5,539,000 Total Units: 491 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. www.Franchisetimes.com Company Description: With more than 40 years of success and nearly 500 locations, Golden Corral is recognized by Nation’s Restaurant News as “America’s #1 buffet and grill.” Golden Corral is the first-choice franchise brand for savvy restaurant operators looking to expand their local dining market share or successful franchisees seeking to diversify their portfolio with a proven high revenue restaurant brand. With national brand recognition, best-in-class food offerings and value pricing, there is still plenty of growth potential. SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 31 Ground Round Grill & Bar 15 Main Street - Suite 210 Freeport, ME 04032 Phone: 207-865-4433 Contact: Jack Crawford Email: [email protected] Website: www.groundround.com Year Started: 1969 Total Investment: $375,000 - $2,110,000 Total Units: 30 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Ground Round® Grill and Bar is a known Casual Dining brand since 1969, offering a two room concept for families or adults meeting friends or watching the game. Since 2004, our brand is owned by our franchisees and offers a unique franchise model, whereby operators can own a franchise along with a share in the overall brand. Ground Round operates restaurants in 10 states spread across the Midwest and Northeast areas of the United States. Hardee’s Restaurants 100 N. Broadway, Suite 1200 St. Louis, MO 63102 Phone: 714-326-4488 Toll Free: 866-253-7655 Contact: John Mayes Email: [email protected] Website: www.hardeesfranchising.com Year Started: 1960 Total Investment: $1,339,500 - $1,840,000 Total Units: 2,129 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. HomeVestors of America, Inc. 6500 Greenville Ave, Suite 400 Dallas, TX 75206 Phone: 800-704-6992 Toll Free: 800-704-6992 Contact: David Hicks Email: [email protected] Website: www.homevestorsfranchise.com Year Started: 1996 Total Investment: $42,000 - $347,250 Total Units: 670 Multi-Unit Deals: no Targeted Growth Areas: See our online listing. 32 BOOK OF BR ANDS - SPRING/SUMMER 2016 Company Description: Celebrating more than 55 years in the quick-service industry, Hardee’s Restaurants is a wholly owned subsidiary of CKE Restaurants Holdings, Inc. of Carpinteria, Calif. As of January 2016, CKE, through its subsidiaries, had more than 3,600 franchised, licensed or company-operated restaurants in 44 states and in 36 countries, including 1,523 Carl’s Jr.® restaurants and 2,129 Hardee’s® restaurants. Company Description: HomeVestors®, the “We Buy Ugly Houses®” company, is the first and largest national franchise company for the professional real estate investor interested in purchasing, repairing and reselling houses or holding them for rental properties. HomeVestors provides a powerful national brand, an excellent training and mentoring program, a professional marketing program, and financing for qualifying property purchases. Dallasbased HomeVestors has 670 independently owned and operated franchise locations in 45 states. www.Franchisetimes.com Hot Dog on a Stick 1346 Oakbrook Drive, Suite 170 Norcross, GA 30093 Phone: 770-514-4500 Toll Free: 877-639-2391 Contact: Dustin Thompson Email: [email protected] Website: www.hotdogonastickfranchise.com Year Started: 1946 Total Investment: $290,200 - $533,500 Total Units: 78 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: An American Icon since 1946, Hot Dog on a Stick™ is an amazing company that began as the entrepreneurial dream of Dave Barham. What began as a small beachfront store in Santa Monica has grown to over 80 locations in 8 states, as well as locations in Korea! And that beachfront store in Santa Monica is STILL serving our famous food and lemonade to beachgoers today! Huddle House Restaurants 5901-B Peachtree Dunwoody Road NE, Suite 450 Atlanta, GA 30328 Phone: 770-325-1331 Toll Free: 800-868-5700 Contact: Franchise Development Email: [email protected] Website: www.HuddleHouseFranchising.com Year Started: 1964 Total Investment: $404,180 – $1,485,310 Total Units: 400 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Typically open 24 hours, Huddle House is a 52-year old brand with over 400 locations open and under development. Franchisees serve up Southern hospitality and delicious homestyle food with a primary focus on breakfast. Flexible format for freestanding, end cap, or travel center locations; range of available market sizes; affordable investment; and attractive unit level economics makes Huddle House a great investment option in the full-service family dining industry. JD Byrider 12802 Hamilton Crossing Blvd Carmel, IN 46032 Phone: 317-249-3000 Toll Free: 800-947-4532 Contact: Jack Humbert Email: [email protected] Website: www/franchise.jdbyrider.com Year Started: 1989 Total Investment: $671,937 - $5,180,000 Total Units: 170 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. www.Franchisetimes.com Company Description: J.D. Byrider is the largest used car/dealer carried finance company in the U.S. and has defined the industry over the past 25 years. This is the only franchise opportunity in America where you have the opportunity to become the bank. The J.D Byrider brand is a vertically integrated business model that integrates an automobile sales lot and the customer financing necessary. You enjoy an opportunity to maximize profit potential by providing all services. SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 33 Jimmy John’s Gourmet Sandwiches 2212 Fox Dr Champaign, IL 61820 Phone: 217-356-9900 Toll Free: 800-546-6904 Contact: Bob Morena Email: [email protected] Website: www.jimmyjohns.com Year Started: 1983 Total Investment: $323,000 - $544,000 Total Units: 2,285 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Jimmy’s Egg 15353 Heritage Circle Thornton, CO 80602 Phone: 720-556-3877 Contact: John Hyduke Email: [email protected] Website: www.jimmysegg.com Year Started: 1980 Total Investment: $496,300 - $770,000 Total Units: 47 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Unlike any other sub shop, Jimmy John’s is a high-energy, upscale, gourmet sandwich restaurant that features a menu made up of only of the highest quality meats, cheese and vegetables available. All meats and produce are sliced daily while our signature seven-grain wheat bread and French bread rolls are baked fresh in the store every day! All sandwiches are served cold no grills or fryers - made to order in less than 30 seconds! Freaky fast. Freaky good. That’s Jimmy John’s. Company Description: JIMMY’S EGG® Restaurants offer a first-rate breakfast and lunch experience to its customers in friendly environments designed to feel inviting to millennials and baby boomers alike. We have continuously evolved our breakfast and lunch menu to strengthen the brand’s competitiveness as a casual dining breakfast leader. The menu features unique and traditional offerings such as cracked-to order omelets, hot griddle items, a variety of high quality breakfast meats and fresh produce prepared daily. Hours: 6:00 a.m. to 2:00 p.m. daily. LaRosa’s Family Pizzeria 2334 Boudinot Ave Cincinnati, OH 45238 Phone: 513-347-5660 Contact: Michelle McMahon Email: [email protected] Website: www.larosas.com/franchise Year Started: 1954 Total Investment: $850,000 - $1,000,000 Total Units: 66 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. 34 BOOK OF BR ANDS - SPRING/SUMMER 2016 Company Description: LaRosa’s is a family-style pizzeria serving over 40 menu items for dine in, carry-out or delivery. For over 60 years, we’ve demonstrated consistent performance and proven Guest appeal. Our full service concept features a dining room, bar and party area. All pick-up and delivery orders are taken in our unique Guest Service Center. Guests enjoy world class service, and relationship management technology uses Guest order data to drive our loyalty program. www.Franchisetimes.com Little Caesars Pizza 2211 Woodward Ave., Fox Office Center Detroit, MI 48201 Phone: 313-471-6469 Toll Free: 800-553-5776 Contact: Ed Ader Email: [email protected] Website: www.littlecaesars.com Year Started: 1959 Total Investment: $265,000 - $681,500 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Named “Best Value in America”* for nine years in a row, Little Caesars provides franchisee candidates an opportunity for independence with a proven system, outstanding value, convenience and quality for customers, a simple operating model and strong national brand recognition. Franchisees benefit from a comprehensive training program that focuses on all aspects of the business, and they continue to receive corporate support, expert analysis and consultation as their business grows. * “Highest Rated ChainValue for the Money” based on a nationwide survey of quick service restaurant consumers conducted by Sandelman & Associates, 2007-2015. Miami Grill 6300 NW 31st Avenue Fort Lauderdale, FL 33309 Phone: 954-973-0350 Contact: Robert Haar Email: [email protected] Website: www.miamigrillfranchise.com Year Started: 1990 Total Investment: $267,000 - $458,000 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Miami Grill is a fast casual restaurant franchise set to be one of the fastestgrowing restaurant brands in the world. This concept comes from the owners of Miami Subs Grill, South Florida’s iconic and beloved brand for over 25 years. With great tropical style Miami Grill features savory dishes like grilled mahi, shrimp, salads, wraps and core favorites such as cheesesteaks, fresh Angus burgers (humanely raised and antibiotic free) and wings. Miami Grill has partnered with international recording artist, Pitbull. Midas 4300 TBC Way Palm Beach Gardens, FL 33410 Phone: 800-365-0007 Contact: Franchise Department Email: [email protected] Website: www.midasfranchise.com Year Started: 1954 Total Investment: $184,130 - $430,097 Total Units: 2,100 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. www.Franchisetimes.com Company Description: Put Your Trust in the Midas! Midas is proud to be a trusted, globally recognized leader in the automotive industry. As we continue to expand and build our reputation, we’re looking for motivated individuals to be a part of our family! Join the Midas team and build long-term success with the #1 automotive repair franchise. This website and any request for information or forms are not a franchise offering or an offer to sell a franchise. SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 35 Moe’s Southwest Grill 200 Glenridge Point Parkway, Suite 200 Atlanta, GA 30342 Phone: 678-690-5436 Contact: Ashley Wilson Email: [email protected] Website: www.moes.com Year Started: 2000 Total Investment: $447,400-$965,800 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Moe’s Southwest Grill® is a fun and engaging fast-casual restaurant franchise serving a wide variety of fresh, made-to-order southwest fare. Moe’s thrives in one of the fastest growing segments, fast-casual Mexican, by serving insanely great food with fresh ingredients in a distinct, family-fun friendly atmosphere. Mosquito Joe 349 Southport Cir, Suite 106 Virginia Beach, VA 23452 Phone: 757-215-4253 Toll Free: 855-564-6563 Contact: Walter Ewell Email: [email protected] Website: www.mosquitojoefranchise.com Year Started: 2010 Total Investment: $62,850 - $125,750 Total Units: 180 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: With public demand for Papa John’s International, Inc. 2002 Papa Johns Blvd. Louisville, KY 40299 Phone: 502-261-4844 Toll Free: 888-255-7272 Contact: Caitlin Clines Email: [email protected] Website: www.papajohns.com/franchise Year Started: 1984 Total Investment: $175,000 - $350,000 Total Units: 4,734 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Headquartered in Louisville, 36 BOOK OF BR ANDS - SPRING/SUMMER 2016 eliminating harmful mosquitoes, ticks and other outdoor pests on the rise, Mosquito Joe® is a franchise opportunity with a great promise: making outside fun again for communities throughout the United States. You can be the solution for your community while building a successful business with recurring revenue streams serving both residential and commercial customers. Attractive franchise opportunities for both single unit and area development operations are currently available. Kentucky, Papa John’s International, Inc. is the world’s third largest pizza delivery company. For over 30 years, Papa John’s has delivered on the brand’s promise of “Better Ingredients. Better Pizza.” and is the recognized quality leader in the pizza category. For 14 of the past 16 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s is the Official Pizza Sponsor of the National Football League and has over 4,800 restaurants worldwide. www.Franchisetimes.com Papa Murphy’s 8000 N.E. Pkwy Dr., #350 Vancouver, WA 98662 Phone: 877-777-5062 Contact: Amy Stevens Email: [email protected] Website: www.papamurphysfranchise.com Year Started: 1981 Total Investment: $264,755 - $446,171 Total Units: 1,500 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Papa Murphy’s is the largest Take ‘N’ Bake Pizza chain in the United States with over 1,500 stores in 38 states. Since 1981 we’ve offered a great value and a superior pizza to our customers and a simple focused concept for our franchisees. Papa Murphy’s limited hours of operation, Take ‘N’ Bake concept without the hassles of dining or delivery, provide a great franchise opportunity. We currently have individual and Multiiunit opportunities available. Perkins Restaurant & Bakery 6075 Poplar Ave, Suite 800 Memphis, TN 38119 Phone: 901-766-6400 Toll Free: 800-877-7375 Contact: Michael Lassen Email: [email protected] Website: www.perkinsrestaurants.com/franchiseopportunity Year Started: 1958 Total Investment: $1,200,000 - $2,600,000 Total Units: 416 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Since 1958, Perkins Restaurant & Bakery has offered quality, affordable food for breakfast, lunch, and dinner. Our brand heritage and ability to adapt to trends make Perkins a leader in the family dining segment. We are seeking experienced restaurant operators to meet our expansion goals in key markets across North America. We provide professional support services in training, design & construction, marketing, operations, quality assurance, and R&D. Pet Supplies Plus 17197 N. Laurel Park Drive, Suite 402 Livonia, MI 48152 Phone: 734-793-6532 Contact: Steve Olson Email: [email protected] Website: www.petsuppliesplus.com/franchise Year Started: 1987 Total Investment: $500,000 - $1,000,000 Total Units: 330+ Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: At Pet Supplies Plus, we’re crazy for pets, too. With more than 330 franchise and www.Franchisetimes.com company locations in 26 states, Pet Supplies Plus is America’s favorite neighborhood pet store. Each location offers a wide array of pet food, pet products, grooming services and animal expertise all at a great value, allowing customers to spoil their pets even more. Friendly, knowledgeable staff get to know each pet and their owner by name and provide playful store experiences to remind them just how fun it is to own a pet. Pet Supplies Plus stores are large enough to house an incredible variety of food and equipment, yet small enough to still feel neighborly. SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 37 Pie Five Pizza Co. 3551 Plano Parkway The Colony, TX 75056 Phone: 469-384-5108 Toll Free: 800-284-3466 Contact: Mark Ramage Email: [email protected] Website: www.franchise.piefivepizza.com Year Started: 2011 Total Investment: $343,500 - $479,500 (Does not include real estate) Total Units: 56 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: We make fresh, handcrafted and customized personal pizzas in less than five minutes. Yep, just five minutes for delicious slices made just the way your customers want! PizzaRev Franchising LLC 2535 Townsgate Road, Suite 101 Westlake Village, CA 91361 Phone: 805-418-5207 Contact: Craig Hopkins Email: [email protected] Website: www.pizzarev.com Year Started: 2012 Total Investment: $509,000- $902,500 Total Units: 31 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: PizzaRev is a “Craft Your Own” fast-casual pizza franchise that has reinvented the way America eats its favorite food. Our combination of speed, quality, customization and value has created thousands of fans across the country. Pizza Schmizza 1500 Liberty Street SE, Suite 160 Salem, OR 97302 Phone: 503-371-9318 Toll Free: 888-344-2767 Contact: Ron Berger Email: [email protected] Website: www.schmizza.com Year Started: 1993 Total Investment: $150,000 - $600,000 Total Units: 25 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. 38 BOOK OF BR ANDS - SPRING/SUMMER 2016 Company Description: It hits you the moment you see it. This is not just another pizza place. There is a vibe, an ambience, a feeling that you can’t quite put your finger on. A happy place - serious about the food and drink it offers. Serious about the customer enjoying a memorable experience. Serious, happy, and edgy. Irreverent. Our customers, since 1993, have schwarmed to Schmizza when they want great pizza and great times. www.Franchisetimes.com Pool Scouts 349 Southport Circle, Suite 110 Virginia Beach, VA 23454 Phone: 757-387-3600 Toll Free: 844-407-2688 Contact: Jodi Ramoino Email: [email protected] Website: www.poolscoutsfranchise.com Year Started: 2016 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Popeyes Louisiana Kitchen 400 Perimeter Center Terrace, Suite 1000 Atlanta, GA 30346 Phone: 404-459-4594 Contact: Renee Lewis Email: [email protected] Website: www.popeyes.com Total Units: 1,900 (domestic) Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Pool owners have been craving a more professional approach towards pool service and Pool Scouts is their answer, making a splash in communities across the country. Pool Scouts professionalizes the maintenance and service of residential and commercial pools with state of the art technology and best in class customer service. A low cost of entry and recurring revenue model provide great opportunity for franchisees, and for our customers we promise, Perfect Pools, Scout’s Honor! Company Description: Popeyes Louisiana Kitchen, Inc. is the franchisor and operator of Popeyes® restaurants, the world's second-largest QuickService Restaurant ("QSR") chicken concept based on number of units. As of December 27, 2015, Popeyes had 2,539 operating restaurants in the United States, three territories, and 27 foreign countries. The Company's primary objective is to deliver sales and profits by offering excellent investment opportunities in its Popeyes brand and providing exceptional franchisee support systems and services to its owners. Popeyes Louisiana Kitchen, Inc. can be found at www.popeyes.com. Russo’s New York Pizzeria 5847 San Felipe, Suite 1700 Houston, TX 77057 Phone: 713-821-1322 Toll Free: 855-978-7767 Contact: Anthony Russo Email: [email protected] Website: www.nypizzeria.com/franchise Year Started: 1994 Total Investment: $395,000 - $950,000 Total Units: 44 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. www.Franchisetimes.com Company Description: Chef Anthony Russo created the Russo’s New York Pizzeria In 1994 and has built a proven franchise system with over 44 locations domestically and internationally. His concept is built on authentic, hand-crafted New York style pizza and his Italian family recipes made from scratch and served in a warm inviting and innovative interior. Dining at Chef Russo’s table has become the benchmark that his customers love and savoring his culinary delights each time they visit his restaurants. SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 39 Shakey’s Pizza Parlor 2200 W. Valley Blvd Alhambra, CA 91803 Phone: 626-576-0616 Toll Free: 888-444-6686 Contact: Sonia Barajas-Najera Email: [email protected] Website: www.shakeys.com Year Started: 1954 Total Investment: $800,000 - $1,200,000 Total Units: 60 plus 168 international Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Smashburger 3900 E. Mexico Ave Denver, CO 80210 Phone: 303-633-1500 Contact: Adam Biedenbender Email: [email protected] Website: www.smashburger.com Year Started: 2007 Total Investment: $565,197 - $1,020,188 Total Units: 350 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: For over six decades, Shakey’s has been serving up its original thin crust pizza, crispy fried chicken and signature Mojo® potatoes alongside an array of popular beers on tap, all in a fun, relaxed atmosphere. Our classic game rooms, big screen TVs, and community tables make Shakey’s a favorite celebration spot for any occasion. Shakey’s continues to retained an incredible awareness worldwide with over 200 restaurants in the US, Mexico, Philippines, Japan, and Singapore. Company Description: Smashburger is the country’s fastest growing, fast casual “better burger” restaurant. Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order. Smashburger operates and develops both corporate and Multi-unit franchise territories across the country with over 350 restaurants nationwide. Smashburger topped the Forbes Most Promising Company list in 2011 and was also named to the 2011 Inc. 500 list. To learn more, visit www.smashburger/ franchising.com. The Joint Chiropractic 16767 N. Perimeter Dr., Suite 240 Scottsdale, AZ 85260 Phone: 480-725-2503 Contact: Carol Lee Email: [email protected] Website: www.thejoint.com/franchise Year Started: 2010 Total Investment: $141,900 - $337,200 Total Units: 250+ Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. 40 BOOK OF BR ANDS - SPRING/SUMMER 2016 Company Description: The Joint Chiropractic is reinventing chiropractic care by making quality alternative healthcare affordable for patients seeking pain relief and ongoing wellness. Our membership plans and packages eliminate the need for insurance, and our no-appointment policy, convenient hours and locations make care more accessible. The Joint performs more than two million spinal adjustments a year across 250+ clinics nationwide. For more information, visit thejoint.com/ franchise. www.Franchisetimes.com The Melting Pot Restaurants, Inc. 7886 Woodland Center Blvd. Tampa, FL 33020 Phone: 813-425-6208 Toll Free: 800-783-0867 x105 Contact: Christina Hobbs Email: [email protected] Website: www.meltingpotfranchise.com Year Started: 1975 Total Investment: $959,000 - $1,436,000 Total Units: 126 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: The Melting Pot operates more than 125 restaurants in six countries and has 15 locations in development internationally. Founded in 1975, The Melting Pot Restaurants, Inc. is the premier fondue restaurant franchise and the #1 casual dining brand in the 2015 NRN Consumer Picks survey. Guests enjoy a choice of fondue cooking styles and a variety of unique entrees combined with dipping sauces. The menu also includes cheese fondues, salads, wines and chocolate fondue desserts. Tide Dry Cleaners 2 Procter & Gamble Plaza Cincinnati, OH 45202 Phone: 513-739-6106 Toll Free: 888-446-2734 Contact: Stuart Williams Email: [email protected] Website: www.tidedrycleaners.com/franchising Year Started: 2008 Total Investment: $632,600 - $1,460,300 Total Units: 38 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: For decades, people have trusted the Tide brand for its reliability and dependability. Now, the Tide name brings instant recognition and credibility to consumers ready to trust their dry cleaning to the recognized leader in fabric care. Tide Dry Cleaners, changing dry cleaning for good! Togo’s Eateries Inc. 18 N San Pedro Street San Jose, CA 95510 Phone: 707-307-3755 Toll Free: 877-718-6467 Contact: Kim Rogers Email: [email protected] Website: www.togosfranchise.com Year Started: 1971 Total Investment: $239,700 - $501,000 Total Units: 251 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. www.Franchisetimes.com Company Description: For more than 40 years, Togo’s has been the original West Coast sandwich franchise and has been serving big, made-to-order sandwiches stuffed with the freshest ingredients. During these four decades, we’ve developed an extremely loyal guest following and have grown to over 250 restaurants throughout the West. SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 41 uBreakiFix 1806 33rd Street Orlando, FL 32839 Phone: 877-320-2237 x2019 Contact: Todd Evans Email: [email protected] Website: www.ubreakifix.com Year Started: 2009 Total Investment: $34,700 - $165,600 Total Units: 140 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: uBreakiFix is a consumer electronics repair company based out of Orlando, FL that specializes in refurbishing and restoring smartphones, tablets, computers, and gaming consoles in a fast and friendly manner. We pride ourselves in providing expert repair services at sleek, clean, and welcoming locations. uBreakiFix was founded in 2009 by two friends in their living room as an online based mail-in repair business. Six short years later, we have blossomed to 240 stores currently in operation and in development across the United States, Canada, and the Caribbean. WineStyles Tasting Station 5515 Mills Civic Pkwy #120 West Des Moines, IA 50266 Phone: 515-224-9463 Toll Free: 866-946-3258 Contact: Andrea McGinness Email: [email protected] Website: www.winefranchise.com Year Started: 2012 Total Investment: $229,000 - $380,500 Total Units: 21 Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: We’re more than a wine shop. Uncork your dream business with WineStyles Tasting Station. Our leading franchise concept is a retail store and wine bar hybrid that also serves up craft beer and small plates with a one-of-a-kind, clubhouse experience. Franchisees benefit from Multiiple revenue streams, including monthly wine and beer club memberships, a customer loyalty program, plus an assortment of wine accessories and gift baskets. Development opportunities are now available across the U.S. Zaxby's Franchising, Inc. 1040 Founder's Boulevard, Suite 300 Athens, GA 30606 Phone: 706-353-8107 Toll Free: 877-892-9297 Contact: Tray Doster Email: [email protected] Website: www.zaxbysfranchising.com Year Started: 1994 Total Investment: $284,000 - $664,300 Total Units: 750+ Multi-Unit Deals: yes Targeted Growth Areas: See our online listing. Company Description: Zaxby’s offers fresh, 42 BOOK OF BR ANDS - SPRING/SUMMER 2016 prepared-at-order chicken fingers, wings, sandwiches and salads in a fun, quick-casual family environment. Zaxby’s founders Zach McLeroy & Tony Townley looked around their community and saw plenty of fast food or sit-down dining options but felt that something was missing. They decided to provide the freshest chicken fingers and Buffalo wings in town. That hatched a simple idea to create a fun atmosphere. www.Franchisetimes.com The 243-page reference book that answers all your questions; including the ones you didn’t know you had ... Franchise Times has been covering franchising for more than a decade and a half, and we know the pitfalls, the successes and the information you need to make an informed decision on whether to leave your “day job” to become a franchise owner. Our Guide could be called a text book, except that it’s written in a lively style using stories from real-life franchisees who have taken the plunge, along with advice from the experts. Here’s just a sample of questions, we answer: ReviseD eDition • Find your perfect fit • Investigate the business before you buy • Secure financing • Market for success • Discover tomorrow’s hottest trends • Financing Primer Julie Bennett Foreword by Multi-unit Franchisee Aziz Hashim Author Julie Bennett (Franchise Times freelance writer) Foreword Aziz Hashim (Mulit-unit franchisee and 2016 Chairman of the International Franchise Association) How does franchising work Do I know if I have what it takes to be a franchisee? What’s out there besides food franchises How do I check out a franchise How much can I make with a franchise How do I find financing What’s a Discovery Day and why is it important What kind of support can I expect How do I find a site What do I do if things don’t work out pages 7-11 pages 13-19 pages 26-70 pages 116-128 page 122 pages 142-152 page 129 page 155 pages 159-163 pages 192-197 reAD A cHAPter oN us “This book is like no other resource you will find; it simply doesn’t pull any punches. I wish it had been around when I began my quest. It would have saved many, many mistakes and a lot of heartaches.” —Aziz Hashim, CEO of NRD Holdings Available Now For Purchase Price: $79.00 www.Franchisetimes.com SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 43 Chapter nine CheCkInG OuT YOuR FRAnChISe OF ChOICe Now that you’ve read through one (or several) Franchise Disclosure Documents (FDDs) and asked the franchise salesperson questions about sections that concerned you, it’s time to start a serious investigation of the franchise system (or systems) you like best. This phase is called due diligence, but we like to think of it as high-stakes detective work. Once you sign a contract, you and the franchisor are “married” for the next 10 to 20 years. But this contract comes with stiff divorce provisions. If you want to close your unit and move on to something more attractive, you are still liable for all the obligations you pledged to in the Franchise Agreement, including monthly royalty payments (see Chapter 11). And because you’ve learned the franchisor’s proprietary recipes, training methods and/or operations secrets, you’re not allowed to open a competing business for a specified number of years. It’s important to know as much as you can about the franchise company and the people running it before making any decisions. Do they pay their bills? Are they respected in the industry? Have any of the major players been involved in previous business failures? Thanks to the Internet, finding out such basic information is fairly easy. CheCkInG OuT The FRAnChISOR OnlIne Take a good look at franchisors’ website and marketing materials. Do their promises match what you’ve learned about the company through the FDD and discussions with the salesperson? Do they project an image you’re comfortable with? look for problems—news stories about units closing, lawsuits from suppliers, information about acquisitions or major expansions that, as far as you know, never happened. Go to Google and type in the name of the franchise company. By now, you’re aware of the franchisor’s good points, because they’ve been repeated to you many times by the franchise salesperson and are highlighted in the brochures he or she has sent you. Ignore links to all the soft news stories about how much the franchisor is contributing to a local charity and announcements that the franchisor has opened yet another unit somewhere. Look for problems—news stories about units closing, lawsuits from suppliers, information about acquisitions or major expansions that, as far as you know, never happened. Has the franchisor been involved in legal matters since its FDD was printed? Find and print out press releases about new executive hires, because they may unearth a pattern of firings as well. Don’t stop after the first few Google pages; negative information may not show up until the 25th or 30th page of citings. When you’re finished, set up a Google News Alert, so that its search engine can send fresh news about the franchisor directly to your email. Now go to the websites of local newspapers in or near the franchisor’s corporate headquarters (you can find them at www.newsdirectory.com) and do the same thing. Other sources of information are the American Business Journals published in many major cities (www.bizjournals.com). National franchisors may be mentioned in articles in the New York Times (www.nytimes.com) or The Wall Street 116 Franchise Times Guide To Selecting, Buying & Owning a Franchise ® 44 BOOK OF BR ANDS - SPRING/SUMMER 2016 www.Franchisetimes.com Journal (www.wsj.com). Is the franchisor under investigation by the Federal Trade Commission? Go to www.ftc.gov and type the franchisor’s name into the search engine to find out. When I’m investigating a company for Franchise Times, I sometimes do an even more thorough search of news stories on LexisNexis, the online research tool developed for lawyers by Reed Elsevier Inc., headquartered in the Netherlands. For details, go to www.lexisnexis.com. But be careful. Each article you order costs about $3.00. If the franchisor is publicly traded, you can find a wealth of information in its filings with the Securities and Exchange Commission (SEC) via www.sec.gov. If you type the franchisor’s stock symbol into Yahoo! Finance, you’ll find stock charts, links to current news stories and places where you can order stock analyst reports. Depending on the industry the franchisor is in, you can also search trade publications. Again, you may have to pay for full articles. Is the franchisor a member of the International Franchise Association trade group? Members are listed at www.franchise.org. Young systems sometimes can’t afford IFA dues, and are too busy getting started to get involved in anything else. But if an older franchise is not a member, make a note to ask why. However, note that there are good reasons not to be a member. While at the site, you can sign up for the IFA’s “SmartBrief,” a daily online newsletter than contains links to news stories about franchisors or issues concerning franchising. In the past, you had to be a business member to check on the financial status of another company via a Dun & Bradstreet report. Now all you need is a credit card. To see if the franchisor is paying its bills, go to www.dnb.com/us and order a report. Have complaints against the franchisor or its franchisees been filed with the Better Business Bureau? Go to www.bbb.org to find out. Several franchise blogs allow franchisees and customers to share information on franchise companies online. Read postings with a grain of salt. While many tend to be filed by cranky franchisees, you may learn something about the franchisor by checking them out. Certainly, if a blog or chat board has a lot of negative information about the franchisor you’re investigating, you should get in touch with the bloggers for more details. Like most blogs, franchise blogs are transitory. Search for new ones on Google. Some sites, including Franchise Chat (www.franchise-chat.com) link to franchise-related news stories from around the world. The BIGGeST MISTAkeS PeOPle MAke When ShOPPInG FOR A FRAnChISe • Mistaking a great product for a franchise system where individual franchisees can make a profit. • Mistaking longevity for success. Just because the same quick-service franchise has been in the same place for several years doesn’t mean the franchisee is successful. The franchisor may be replacing failing franchisees with new ones every few years. Franchise Times Guide To Selecting, Buying & Owning a Franchise ® www.Franchisetimes.com 117 SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 45 • Believing fast growth means the current franchisees are making money. The franchisor may be devoting all its resources to selling more units, not supporting current franchisees. • Overestimating how much money they’ll make, often based on promises from franchise salespeople. • Underestimating how much capital they’ll need to get started. • Not doing enough preliminary research. • Getting so lost in research minutiae they never make a decision. CheCkInG OuT The PeOPle RunnInG The FRAnChISe Item 2 of the Franchise Disclosure Document (FDD) provides mini-profiles of the franchisor’s key executives. Do they have previous experience in franchising? In their franchise’s industry? Look carefully at where they worked before. Sometimes several executives of one franchise company leave to start a new one. This isn’t necessarily bad, but do find out what happened to their original employer. Some FDDs include enough detailed information that you can look for job gaps, while others simply list other places the executives have worked. Pick up the press releases you printed out about executive hirings. Does the information match up with what’s in the profiles? Turn to Item 4 in the FDD to see if any of the key players filed for bankruptcy. If someone did, was another franchise company involved? Make a note to ask about the bankruptcy while you’re attending Discovery Day or when you’re next talking to a franchisor’s salesperson. You’re now ready to run Internet searches on key executives. Unless something in another profile jumps out, you can limit this search to the chief executive officer and/or president, the chief financial officer, the chief operations officer and the person in charge of franchise development. Again, start with Google, but this time your search will be faster, because you’ll probably find only a handful of links for each one. You can also search newspapers and business journals in the cities where their previous employers are located. If they worked for public companies, the executives may be mentioned in The Wall Street Journal articles or on the websites of business publications like Fortune or Businessweek. Again, you’re only looking for problems that might impair your future relationship with the franchisor. Once, while investigating a sports-related franchise for an article I was writing, I did an Internet search on one of its principals and discovered he’d been fired from a coaching position at a public university because of a sexual harassment allegation concerning a student. This is the type of information I’d like to know before I invested in a franchise whose main customers are children. 118 Franchise Times Guide To Selecting, Buying & Owning a Franchise ® 46 BOOK OF BR ANDS - SPRING/SUMMER 2016 www.Franchisetimes.com CheCkInG OuT The FRAnChISOR’S InduSTRY You’re not just marrying a franchisor, you’re also joining a family of companies within a certain industry, be it restaurants, sign-making, or educational services. Even if the franchisor checks out, how do you know you’re getting into an industry with staying power? In 20 years, will you, like the Manwarings of Batteries Plus Bulbs in the story below, have a business you can turn over to your adult children? Most major industries have associations, like the National Restaurant Association and the National Association of Realtors, that provide statistics on the industry and predict future trends. There’s a National Association of Professional Pet Sitters, in Mt. Laurel, New Jersey, whose website (www.petsitters.org) provides material you can read through as you investigate pet-sitting franchises. Several hobby associations keep statistics you can use while deciding whether to open a HobbyTown USA franchise, and the National Association of Resale and Thrift Shops has information you should look over before considering a Children’s Orchard, Plato’s Closet, or other franchise that deals in gently used clothing and wares. If the industry you’re considering is a big employer, like lodging, you can go to the Bureau of Labor Statistics (www.bls.gov) and click on the Occupational Outlook Handbook to study future trends. Trade publications also provide industry overviews. Google and national newspaper search engines are useful for articles on trendy industries, like self-serve frozen yogurt stores and doggy daycare establishments, to see if the segment is still growing. And every January the International Franchise Association releases its “Franchise Business Economic Outlook,” in which a major economics firm predicts the near-term outlook for franchising’s 10 main categories. CheCkInG OuT A neW FRAnChISe SYSTeM If the franchise you’re looking at is brand new, there may be nothing about it on the Internet to research, besides checking into the backgrounds of its principals. Before we give you tips on how to evaluate a new franchise, we want to repeat again: Half of all new franchisors fail. And that statistic is based on research from a few years ago, when fewer than 100 new Franchisees in franchisors arrived annually. In 2012, research firm FRANdata found that 228 new new systems franchisors had registered to start selling franchises. Even if half of this crop surare always vives, that means 114 franchises launched in 2012 will be gone by 2018 or sooner. guinea pigs. And if you invest in an untested concept, your savings, and possibly your house and retirement funds, will be gone, too. “Franchisees in new systems are always guinea pigs,” says franchise attorney Justin Klein of Marks & Klein. “When people come to me because they want to invest in a new system, I tell them what they’re getting into. There’s risk in any business and you never know if a new system will even work. All you can do is hope that they have the right people in marketing, operations, and other key positions. Sometimes a young system does do well, if it’s trendy—and very lucky.” Franchise Times Guide To Selecting, Buying & Owning a Franchise ® www.Franchisetimes.com 119 SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 47 CASe STudY: A Guinea Pig Success Story Susan and Dan Manwaring opened the very first Batteries Plus franchise in Fort Wayne, Indiana, in 1992. “We were living in Milwaukee,” says Susan, “and Dan played golf with someone who was having problems with his battery-powered golf cart. The next time they played, the cart was working perfectly, and the man said he’d finally found the right battery for it at a Batteries Plus store. After Dan lost his corporate job and we’d moved back home to Indiana, he couldn’t stop thinking about the store that sold only batteries. He called his old golfing partner for the name and number of the owner. I still have the piece of paper he wrote the phone number on.” The owner, Ron Rezetko, had five corporate Batteries Plus stores in Wisconsin and had just registered to start selling franchises, Susan says. After visiting the company stores and meeting Rezetko and his three corporate employees, the Manwarings signed the company’s first franchise contract. “We pledged everything we owned to borrow enough money to build a store,” Susan says. “Then Dan took another corporate job—we had four children and felt someone should have a regular paycheck—and left me to run the store. My background was in business and accounting. I knew nothing about batteries.” Susan was a fast learner and they opened a second store in 1993. Dan left his job in 1996 and the couple now operates nine Batteries Plus franchises in Indiana, plus two more in Louisville, Kentucky. “All our kids went to college and three of our sons are involved in the business,” Susan says. “We knew it was risky to sign on with a brand-new franchise system,” Susan says. “But we’d researched the battery industry and knew it was about to take off. Of course, we never imagined where we’d be today, with cell phones, computers and smart phones. As I think back, we put a lot of trust in Mr. Rezetko, but we felt he had a lot of integrity and would deliver on his promises.” Update: Batteries Plus is now Batteries Plus Bulbs, has more than 500 stores and is owned by a private equity firm, Roark Capital Group of Atlanta. The “Bulbs” in the name refer to light bulbs. Dan says, “Our career has been pretty amazing. After seeing so many new franchise systems implode since we joined Batteries Plus, I think the most important factor is that the franchisor must be financially successful. We knew that Mr. Rezetko had a profitable business before he started franchising.” 120 Franchise Times Guide To Selecting, Buying & Owning a Franchise ® 48 BOOK OF BR ANDS - SPRING/SUMMER 2016 www.Franchisetimes.com Robert Stidham, president of Franchise Dynamics in Illinois, says his company acts as an outsourced sales department for franchisors, including emerging concepts with 10 to 15 franchised and corporate units. He evaluates new systems according to the following considerations, and says he turns away 90% of them. You can use his questions to measure the new systems you’re talking to. • Does the franchisor offer a unique value proposition? If you can’t differentiate it from others in its category, there’s no way to attract and keep customers. • Is there room for development or growth in its category? “I can’t see us representing a new burger concept,” Stidham says, “because there are so many strong national and regional burger brands.” Sometimes franchises are started by nice people who have a good idea, but no management experience. • What is the depth and capability of the management team? What is their experience in other franchises or in the industry they’re entering? Sometimes franchises are started by nice people, Stidham says, who have a good idea, but no management experience. • Do they have the money to reinvest consistently to build their business and support their franchisees? “I’ve had people send in balance sheets that show they have no equity and that they funded their start-up with debt. They’re looking for your franchise fees to get them out of debt,” he says. • Do they offer to meet you at a hotel or fancy restaurant? “If you can’t even go to see their premises, it scares me,” he says. • Do all your phone calls go to voicemail? If you can never get a live person now, what will happen when you’re open and need support? Do they have contracts with equipment vendors and product suppliers? If they haven’t established those relationships yet, something is wrong with their credit. Attorney Klein adds another red flag. “I’ve seen FDDs with misspelled words that are stapled together. If the franchisor isn’t taking the time to create professional recruiting documents, how is it going to generate enough capital to support its franchisees?” If the young franchise company you’re looking at sent you a neatly bound FDD, has at least 10 franchised units operating, and passes Stidham’s test, then you can move on to the rest of your due diligence detective work. But if it doesn’t, please move on to another concept. Franchise Times Guide To Selecting, Buying & Owning a Franchise ® www.Franchisetimes.com 121 SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 49 CheCkInG OuT The FRAnChISOR’S ITeM 19 If the FDD has an Item 19, a Financial Performance Representation, and you haven’t done so already, print it out. The existence of an Item 19 does not mean you’ll immediately see how much money you can make with a franchise. For starters, the great majority of Item 19s reveal total sales of franchises open for certain amounts of time—one year, three years, etc.—and not profitability. These numbers may look impressive, until you start subtracting the cost of labor, rent, supplies, etc. And remember the franchisor’s royalty and ad fees are calculated on those gross sales, whether the franchise made any money or not. Make sure the Item 19 numbers are based on franchised units, not corporate stores that don’t pay royalties, says franchise consultant Eric Stites. And check whether the totals in each category are means or averages. “Especially in a smaller system, averages can be skewed by a handful of high-performing units,” Stites says. A good Item 19 breaks down average franchise unit sales per year, then subtracts average expenses, such as the cost of goods sold, labor, rent and other facility expenses, the cost of equipment and general and administrative expenses to get to EBITDA (earnings before income taxes, depreciation and amortization). What’s left is the total owner benefit. Numbers may be further broken down according to the system’s top-, middle- and low-performing franchisees and/or by the number of years franchisees have been in business. If that owner benefit looks enticing, does it mean you’ll be making similar money if you open the same franchise in your community? Perhaps, but you or your accountant must run other numbers first. Look at Items 5 and 6 in the franchisor’s FDD, which spell out the total fees to join the franchise, including royalties and monthly assessments for technology, back office support and other charges. Next, Item 7: Estimated Initial Investment is crucial. Print it out and match the franchisor’s suggested numbers with what is available in your area. This works best if you compare Item 7s from one or two other franchises in the same sector at the same time. Are commercial rents in your town higher or lower than the franchisors suggest? What about the going rate for hourly workers? If you’re borrowing money to open the franchise, make sure you add in your monthly debt payments and interest costs. Once you subtract all the actual expenses you added up from Items 5, 6 and 7 from average total sales, the business owner’s benefit may look much more or less attractive. Or you may discover one of the competing franchises could be less expensive to run, and therefore more profitable in your community. Dale Jacobs, a franchisee with Aaron’s Inc., an Atlanta-based franchise that leases computers, furniture and appliances, says studying Aaron’s detailed Item 19 helped him decide to go ahead with plans to open his first store in rural Kentucky in 2007. “I could see that for the first 24 months, you’re spending more on inventory than you’re taking in. But once that turns, you start to see a ramp up in earnings,” he says. Jacobs has since opened four more Aaron’s and signed on for a total of 13 in Kentucky, Tennessee and Virginia. If the FDD has no Item 19, you can make a rough estimate of total sales by turning to Item 21: Financial Statements, and finding the annual royalty income. Let’s say the franchise has 120 franchisees who pay a 4% royalty for a total of $500,000. Divide $500,000 by 120, to get $4,166 in annual royalties per unit. Divide that number by 4% to get total sales per unit of $104,150. Or you can just ask current franchisees what they’re making. 122 Franchise Times Guide To Selecting, Buying & Owning a Franchise ® 50 BOOK OF BR ANDS - SPRING/SUMMER 2016 www.Franchisetimes.com CheCkInG In WITh CuRRenT FRAnChISeeS No government report or association survey can give you as much information about a franchise as its current franchisees. If the FDD doesn’t include an Item 19 (Financial Performance Representation), they can tell you how much they make. They can tell you how quickly the franchise support person answers their calls, how often the franchisor provides them with new products or services and fresh marketing ideas, and whether the system has an independent franchisee association. They can also tell you if they’re losing money, if franchise support is weak and if the franchisor makes demands they consider punitive, like insisting they use suppliers that charge high prices. The people who were answering my questions wanted my contributions to their regional ad fund. They had a dog in the fight. The experiences of current franchisees are so vital to your decision that the franchise salesperson typically points to Item 20 in the FDD, the list of franchised outlets, and urges you to talk to them. This process is called validation. But that’s not as easy as it sounds. Franchisees are busy people who don’t have time to chat. Often, I have less trouble scheduling an interview with a system’s CEO than with one of its franchisees. Or they may talk, but give you information that’s in their own best interest. If you’re thinking of opening a unit nearby, franchisees may see you as competition, and tell you they are earning less than they really are. Or franchisees in an area may want you open a unit nearby, so that you can join their purchasing co-op or contribute to their marketing fund, and they’ll tell you things are rosier than they really are. This is what happened to the “Woman Who Leapt Too Soon,” whom we met in Chapter Six. She says, “I talked to other franchisees in my state, but I don’t feel they gave me a clear picture. My research was skewed because the people who were answering my questions wanted my contributions to their regional ad fund. They had a dog in the fight.” She says that if the franchisees had been honest about support issues and other problems, she would not have purchased her franchise. Michael Liss, a franchise attorney with Liss & Lamar in Oak Brook, Illinois, says you can lessen the impact of misleading information by talking to a significant number of franchisees. “I tell my clients to call 60 franchisees,” says Liss. “You’ll find that 20 won’t talk to you, 20 will talk but will be very neutral, and the last third will talk for half-an-hour to two hours. They’ll invite you to their stores and, when you get there, show you their books.” The dAnGeRS In TAkInG ShORT CuTS An investment banker who had put together large financial transactions for multi-unit franchisees told me he became intrigued by franchising. “My family owned land that was being developed into a strip center,” he says, “and I thought a sub sandwich shop would go well there. My daughter-in-law, who had been a district manager for Wendy’s for 10 years, was ready to go into business with me.” The banker was approved as a franchisee of a leading sub concept. During his due diligence, he talked to two franchisees “who told me they were having good experiences,” he says. “But then I started reading that other franchisees had filed lawsuits against the company. The further I got into it, the more I Franchise Times Guide To Selecting, Buying & Owning a Franchise ® www.Franchisetimes.com 123 SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 51 knew what to ask other franchisees. They didn’t want to tell me they were losing their shirts, but when I calculated their food costs, I knew you couldn’t make any money with this concept. I’m so glad I never wrote that check.” SO, ARe YOu MAkInG AnY MOneY? Obviously, you want to know if the franchise is financially feasible. But you can’t simply call 60 franchisees and ask how much they’re making—first, because it’s rude, and second, because they won’t tell you until you’ve established some level of trust. Sometimes competitors will pose as prospective franchisees to dig up information and sometimes the Remind them that at one point they, franchisor will hire “mystery shoppers” to make such too, were calling existing franchisees about calls, to see what their franchisees say about the comthe concept and asking the same kinds of questions. pany. Besides, you can’t measure a franchise just by its profits. The “Woman Who Leapt Too Soon” is making money, but she still doesn’t recommend her franchise to anyone who calls. Franchise experts and franchisees offer the following tips for getting honest information from existing franchisees, including what they are earning: • Select people from the FDD who won’t feel you’ll be in competition with them. Find franchisees in towns or cities that are similar in size to your own. • Avoid busy times. And when you do call, your first question should be, “Is this a good time to talk?” • Tell them a little about your background, so they’ll know you’re a legitimate caller. Remind them that at one point they, too, were calling existing franchisees about the concept and asking the same kinds of questions. • Ask general questions first: How long have you been a franchisee? Are you still pleased with your decision? • If someone is not forthcoming, back off and call the next person on your list. • If franchisees seem willing to talk, ask about their cost structure: What do you have to pay for supplies? What do you pay your hourly workers? That way, you can ease them into the real question of whether they are making any money and, if so, how much. OTheR ThInGS TO ASk ABOuT Once you start calling franchisees, you’ll develop your own list of questions, based on what the first few have told you. If one franchisee says he or she feels the franchisor backed him or her into too expensive a location, for example, you’ll want to ask others about their site selection process. If you uncover complaints—not enough advertising, new stores opening too close to existing ones, and so on—you’ll want to see if this is a real problem, or just the perceptions of one or two cranky individuals. 124 Franchise Times Guide To Selecting, Buying & Owning a Franchise ® 52 BOOK OF BR ANDS - SPRING/SUMMER 2016 www.Franchisetimes.com Here are some questions to get you started: • How long have you operated your franchise? Why did you choose it? • What surprised you the most about it after you opened? • Is it hard finding and hiring employees? • How did you attract your first customers? • When did you start breaking even? • Does the franchisor help you get good prices on products and supplies? • How do you rate the franchisor’s training program? Support? Marketing programs? • How often are you in touch with other franchisees? Does the franchisor have an Intranet where franchisees share ideas? Do you have an independent franchisee association? • What the hardest thing about running this franchise? • Would you buy this franchise again? MORe GRAInS OF SAlT In the ideal world, every franchisee you reach would answer each question the same way and you’d know at the end of talking to 40 of them (and trying to reach 20 others) whether this system is the one or not. That’s not likely to happen. If you call a new franchisee who’s still in the honeymoon phase, you may get more positive answers than from a franchisee who’s been in the system for a long time and wondering why he or she is still paying so much in royalties. Newer franchisees welcome frequent visits from the franchisor’s support team; older franchisees find them intrusive. You can disregard a handful of complaints, unless they fit into a pattern that might signal serious problems. You don’t want to toss out a good opportunity because you called franchisees on a bad day. SeeInG The BOOkS Ultimately, you’d like a franchisee within reasonable driving distance to invite you into his or her store and let you go over the business’ financial statements. If you’ve talked to many franchisees and already know a lot about the system, you’ve established yourself as a credible candidate. Now is the time to call back a nearby franchisee who was nice to you during your initial phone call and ask about looking over the books. It may take some persuasion. People are reluctant to share what they’re earning, either because they think they should be making more, or because they’re embarrassed they bought a franchise that’s a loser. You can try this strategy: “We’re all in the same boat. You looked at a franchisee’s financials once yourself, or wish you had. And I’ll be showing my books to prospective franchisees in a few years, too.” If the franchisee still turns you down, be very gracious—you may be sitting next to him or her at a regional ad fund meeting soon—and move on to someone else. Franchise Times Guide To Selecting, Buying & Owning a Franchise ® www.Franchisetimes.com 125 SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 53 When you get to look at a franchisee’s books, take careful notes about all revenues and expenses. If possible, look at several years of financials. You’ll need this information to share with your accountant before you make a final decision about joining the franchise. And if you do join, the numbers will help you write the business plan you’ll need to get a loan. COnTACTInG FRAnChISeeS WhO hAve leFT The SYSTeM You also want to talk to franchisees who are no longer operating their units. Did they lose so much money they closed down? Did they have serious disagreements with the franchisor over other issues? Were there health problems or other personal reasons? Or did they sell their units at a profit and move to golf course communities in Arizona? The people who can have the most bearing on your decision are the hardest to find. The people who can have the most bearing on your decision are the hardest to find. If the FDD lists only franchise unit phone numbers, and that unit is closed, all you’ll get is a recording that the line has been disconnected. You’ll have to play detective, and here are some tips that may help: • Call 411, or type the person’s name into an online phone directory, to see if you can locate the franchisee’s home number. If that fails, start calling people in the area with the same last name. You may locate a brother or an ex-spouse who’s willing to talk and pass on a current phone number. • Call other franchisees in your target person’s area and ask if they know what happened, and how to reach him or her. • Use reverse telephone directories to locate the businesses near the franchisee’s old location, and call them. Someone may know what happened. I simply went into this wihout enough capital to stay open. It’s the biggest regret of my life. • Try Google first, and then search local newspapers for clues. You may find an old press release or news story about the franchisee’s Grand Opening that includes valuable clues, like a spouse’s name and occupation, the community organizations the franchisee belongs to, and more. Even if you do manage to reach a former franchisee, you may not learn anything. Sometimes a franchisor will let unhappy franchisees out of its system without penalty, if they promise not to talk about it. Or the ex-franchisees may be so disheartened, or embarrassed, they won’t talk to you. Be persistent, because sometimes there’s an unexpected payoff. I once tracked down a former franchisee of a sports training concept who told me, “The concept is terrific and I’ve never met such high-quality people. I simply went into this without enough capital to stay open. It’s the biggest regret of my life.” 126 Franchise Times Guide To Selecting, Buying & Owning a Franchise ® 54 BOOK OF BR ANDS - SPRING/SUMMER 2016 www.Franchisetimes.com CheCkInG OuT A FRAnChISe FROM The PARkInG lOT If there’s a location of the franchise you like nearby, you can figure out how much business it does by...spying. If it’s a concept with a retail location, like a store, restaurant, or business services franchise, park your car where you can see the unit’s front door. Check out the attitude of the people behind the counter and running the cash registers. Make notes about how many people go in and out in Are they pleasant? an hour or two. Are they carrying anything away? Do they look satisfied, or do some of them seem angry? Go inside and act like a customer. Ask the manager how business is and when it’s the busiest. Check out the attitude of the people behind the counter and running the cash registers. Are they pleasant? Surly employees can be the fault of an individual operator or can reflect the culture of an entire system. Are the shelves well-stocked? Is the food served hot? If it’s a home-based concept or a service business run out of an industrial park, call up and ask how soon you can get its service—your house cleaned or painted, your dog washed, or your basement cracks sealed. If they’re not busy, and can get to you tomorrow morning at nine, there may not be enough demand for you to open another unit of this franchise. Do a competitive analysis. Check out the competitors’ locations in the same way, or call competing service businesses. Do they seem busier? Or are they the ones with the surly employees? If there’s no competition in the area, will there be by the time you open? Drive through strip malls and look for “Coming Soon” signs. Go to the websites of your chosen franchisor’s competitors and see if they flag your area as one to soon be served by its concept. Ask your potential franchisor for demographic information about the territory you’re considering. Who are the potential customers? Are there enough of them in your area, or should you negotiate for a larger territory? Every community has a finite number of customers. Before you invest in a franchise, even one that current franchisees love to operate, you must feel secure that you’ll have enough business to keep it going. TRYInG The FRAnChISe On A few franchisors, including McDonald’s, require you to work in existing units before they qualify you to buy a franchise. Even if it’s not a requirement, the best way to know if you’re suited to run a franchise is to work in one first. Working for free in another owner’s store was the best investment I ever made. Several franchisees have told me that working for free in another owner’s store “was the best investment I ever made.” Besides getting experience, you’ll gain insight into how the business operates and how it makes money. And when you open, you’ll be a better franchisee. Nancy Love says because she worked in anothFranchise Times Guide To Selecting, Buying & Owning a Franchise ® www.Franchisetimes.com 127 SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 55 er HoneyBaked Ham store for six months before she and her husband opened theirs, she “hit the ground running.” If you mention taking time out of your search to work in someone else’s franchise to your salesperson or broker, they will probably try to talk you out of it. Remember, they won’t get paid until you sign a franchise agreement. But if you can afford it, call a franchisee in the area and offer to work in his or her unit for at least a week, even if you’re just answering the phone and mopping the floor. You’ll pick up great information, plus, if you join the franchise, a grateful new colleague. OTheR TIPS FOR InveSTIGATInG A FRAnChISe You may be able to extend your search by attending franchise-industry events or reading proprietary material. Here are some suggestions for investigating franchises through these channels: • Ask if you can attend a national convention or regional franchisee meeting to see if the franchisees are people like you. While there, ask them what they would have done differently if they were looking at the concept today. • Ask your salesperson to send you links to or copies of company newsletters. Often they feature profiles of top-performing franchisees. Do you share some of their traits? Their backgrounds? • The American Association of Franchisees and Dealers in San Diego (www.AAFD.org) is a nonprofit trade association that represents the interests of franchisees. The AAFD has developed what it calls the Standards of Fair Franchising and awards a Fair Franchising Seal to franchisors that comply. Is the franchise you’re looking at a member? • Ask your salesperson if the system’s franchisees have been surveyed for their level of satisfaction. Two companies—FranSurvey in Lincoln, Nebraska, and Franchise Business Review in Portsmouth, New Hampshire—now survey franchisees about their experiences with their franchisors. The surveys are sanctioned by franchisors, which have the choice of making the results public or not. If the franchise system you’re looking at scored well on its franchisee satisfaction survey, the salesperson has probably told you so several times. But if it did not score well, there may be problems you’d rather not jump into. • Check out publications on the Franchise Business Review’s website (www.franchisebusinessreview.com) and download publications like ‘Top Franchises for 2014” or “Top Low-Cost Franchises.” Is the system you’re investigating listed? Besides listing concepts that rate high in franchisee satisfaction, the reports include current information on franchise categories. As we’ve seen, joining a franchise finally becomes a leap of faith. But spending a week or two learning as much as you can about a system and its principals gives you the best chance of landing on your feet. 128 Franchise Times Guide To Selecting, Buying & Owning a Franchise ® 56 BOOK OF BR ANDS - SPRING/SUMMER 2016 www.Franchisetimes.com INDEX AUTO RELATED Auto Parts/Retail Big O Tires Midas 25 35 Auto Rental JD Byrider 33 Auto Sales and Finance JD Byrider 33 Servicing/Maintenance/Repair/Oil Change Big O Tires Midas Fitness/Health Products, Spa/Day Spa Services 9 Round Franchising, LLC 24 The Joint Chiropractic 40 Home Health Services Always Best Care Senior Services 25 Senior Care Always Best Care Senior Services 25 HOSPITALITY RELATED/LEISURE 25 35 BUSINESS SERVICES Hotel/Motel Bar Louie 25 PET/ANIMAL RELATED Business Supplies FASTSIGNS International, Inc. 29 General Service/Repair/Exterior Maintenance HomeVestors of America 32 Interior Cleaning Services Coverall Health-Based Cleaning System 28 Beverage Brothers Est. 1967® Bar & Grill 26 Staffing/Recruiting Services Express Employment Professionals 29 Buffet/Grill Restaurant Golden Corral Buffet & Grill 31 Casual Restaurant Bar Louie Broken Yolk Brothers Est. 1967® Bar & Grill Denny’s Giordano’s Ground Round Grill & Bar Jimmy’s Egg LaRosa’s Inc. Perkins Restaurant & Bakery Shakey’s Pizza Parlor The Melting Pot Restaurants, Inc. 25 26 26 28 31 32 34 34 37 40 41 Fast/Casual Restaurant Del Taco Fazoli’s Firehouse Subs Fuddruckers Jimmy John’s Gourmet Sandwiches Little Caesar’s Pizza Miami Grill Moe’s Southwest Grill Pie Five Pizza Co. PizzaRev Franchising LLC 28 29 30 31 34 35 35 36 38 38 CONSUMER SERVICES Dry Cleaning/Laundering Services Tide Dry Cleaners 41 Home Improvement/Repair/Maintenance HomeVestors of America 32 Mosquito Joe 36 Pool Scouts 39 Pest Control Mosquito Joe 36 Real Estate HomeVestors of America 32 Retail uBreakiFix 42 HEALTH/BEAUTY RELATED Fitness Centers 9Round Franchising, LLC Fitness Evolution www.Franchisetimes.com 24 30 Retail Pet Supplies Plus 37 RESTAURANT/FOOD RELATED Pizza Schmizza Popeyes Louisiana Kitchen Russo’s New York Pizzeria Smashburger Zaxby’s Franchising, Inc. 38 39 39 40 42 Family Restaurant Golden Corral Buffet & Grill Ground Round Grill & Bar Huddle House Restaurants LaRosa’s Inc. Perkins Restaurant & Bakery Shakey’s Pizza Parlor The Melting Pot Restaurants, Inc. 31 32 33 34 37 40 41 QSR Captain D’s Carl’s Jr. Restaurants Checkers Drive In Restaurants, Inc. Church’s Chicken Del Taco Figaro’s Pizza Firehouse Subs Hardee’s Restaurants Hot Dog On A Stick Jimmy John’s Gourmet Sandwiches Little Caesars Pizza Papa John’s International, Inc. Papa Murphy’s Popeyes Louisiana Kitchen ToGo’s Eateries Inc. Zaxby’s Franchising, Inc. 26 27 27 27 28 30 30 32 33 34 35 36 37 39 41 42 RETAIL WineStyles Tasting Station 42 RETAIL RELATED Furniture AARON’S 24 Health & Nutrition The Joint Chiropractic 40 Signs FASTSIGNS International, Inc. 29 Specialty Retail AARON’S Pet Supplies Plus WineStyles Tasting Station 24 37 42 SPECIAL FR ANCHISE TIMES ® SUPPLEMENT 57 November 14-16, 2016 | Bellagio, Las Vegas FOR MORE INFORMATION CALL 800-528-3296 www.restfinance.com So You Want To Own A Franchise Whats Next? Register Today for Your Complimentary Pass! 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