easyCar Club

easyCar Club
Carplus Forum
February 2015
The social way to hire
easyCar Club allows car owners
to make money by renting out
their cars, while helping drivers
save money through cheaper,
more convenient, local car hire.
Spring 2014
1
The system is very simple
Owners
•
•
•
•
Set price and availability
Get a booking
Exchange the keys
Receive the money in the bank
Drivers
•
•
•
•
Search for a local car
Book and pay
Pick up without paperwork
Leave a review
2
Lower income neighbourhoods
What we
know
•
•
•
It’s happening now
It’s not the preserve of the rich
It’s creating real income
What we
don’t know
•
•
•
The demographics of owners
The motivations of owners
The transport patterns of owners
3
Lower income neighbourhoods
The opportunity is huge, but
some of the challenges are only
just becoming clear to us
4
Lower
density
neighbourhoods
Lower
density
neighbourhoods
5
Lower
density
neighbourhoods
Lower
density
neighbourhoods
Lower density neighbourhoods
Demand
is the singular challenge
6
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