2011 Print media kit + editorial calendar

Major Scoops and In-Depth Analysis
Each Monday Crain’s hits desks with an impressive lineup of breaking stories,
enlightening features and invaluable industry rankings. Plus, Crain’s annual issues
offer readers riveting topics and a business scorecard of the people making
“the city that works” really tick.
Exclusive News
Focus
Focus: Small Business
Crain’s readers are the high-
This special section provides
On the second Monday of each
powered executives who rely on
expanded coverage of a different
month, Crain’s delivers advice and
us for the best in local business
topic each week. It is an in-depth,
information especially useful for
reporting — and we deliver. In a
comprehensive collection of stories
small business owners and entre-
concise package, we provide major
and information focused on the
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scoops and compelling analysis of
subjects that matter most to the
This section also delivers lists and
the news that’s critical to Chicago’s
Chicago business community —
resource directories tailored to the
leaders. To serve readers and
including Crain’s respected lists.
needs of this dynamic and growing
advertisers, Crain’s is divided into
Focus sections cover an array
market, making Small Business an
three, easy-to-navigate sections:
of categories including real estate,
effective tool for advertisers who
finance, small business, health
want to reach them.
Main News
care, education, law and international business.
The upfront news section showcases
the exclusive and hard-hitting
stories Crain’s is known for. It also
includes our opinion pages which
The Business of Life
Crain’s Lists
Crain’s lists are incomparable
references that rank companies
This popular lifestyle section
by useful criteria, such as annual
cover not only business, but the
offers unique and engaging coverage
sales volume or number of
intertwined worlds of politics,
of personal topics and leisure
employees. From technology to
government and business.
pursuits. From workplace culture,
health care to banking and real
to residential real estate, restaurant
estate, when business leaders need
reviews and the social scene,
the latest data they turn to Crain’s
this section is a smart report of
convenient, concise lists. Smart
what’s happening for well-rounded
marketers can gain visibility in more
successful Chicagoans.
than 25 lists and directories.
MAIN NEWS
and LIFE
FOCUS
LIST
January
February
March
2
6
5
Ad close Dec 20*
Social Marketing
Top Social Media Marketers
MAIN NEWS
and LIFE
FOCUS
LIST
Ad close Dec 15*
Ad close Jan 26
Biggest Deals of 2011
Largest Mergers &
Acquisitions
MAIN NEWS
and LIFE
FOCUS
LIST
Ad close Feb 23
Commercial Real Estate
Largest Property Managers
Ad close Feb 16
Ad close Jan 19
9
MAIN NEWS
and LIFE
FOCUS
Ad close Dec 28*
Small Business
Ad close Dec 20*
12
13
MAIN NEWS
and LIFE
FOCUS
Ad close Feb 2
MAIN NEWS
and LIFE
FOCUS
Small Business
Ad close March 1
Small Business
Ad close Feb 23
Ad close Jan 26
16
MAIN NEWS
and LIFE
FOCUS
LISTS
Ad close Jan 5
Where the Jobs Are
Largest Employers
Top Executive Recruiters
19
20
MAIN NEWS
and LIFE
FOCUS
Ad close Feb 9
MAIN NEWS
and LIFE
FOCUS
Executive Education
LIST
Ad close March 8
Non-Profits
Largest Foundations
Ad close Feb 2
Ad close March 1
27
26
Ad close Dec 28*
23
MAIN NEWS
MAIN NEWS
and LIFE
FOCUS
LIST
Ad close Jan 12
Employer’s Guide to
Health Reform
Chicago’s Largest
Health Insurers
FOCUS
DIRECTORY
LIFE
FOCUS
Best Restaurants
for Business
Ad close March 15
Making the Most of
Your Energy Choices
Ad close March 8
LIFE
Residential Real Estate
Ad close March 15
Ad close Feb 16
VIDEO
30
FOCUS
Finance
Investment Bankers
MAIN NEWS
Ad close Feb 9
Ad close Jan 5
MAIN NEWS
and LIFE
Ad close Feb 16
Best Restaurants
for Business
Ad close Jan 19
Law, General Counsel
Ad close Jan 12
2012
Crain’s Chicago Business Editorial Calendar
* Early close date
MAIN NEWS
and LIFE
FOCUS
April
May
June
2
7
4
Ad close March 22
Best Places to Work
MAIN NEWS
and LIFE
FOCUS
Ad close March 15
VIDEO
Best Places to Work
LIST
Ad close April 26
Best Places to Work
for Women
Top Women-Owned
Businesses
MAIN NEWS
and LIFE
FOCUS
Ad close May 24
Fast Fifty
Ad close May 17
VIDEO
Fast Fifty
Ad close April 19
9
MAIN NEWS
and LIFE
Ad close March 29
FOCUS
Small Business
Ad close March 22
11
14
MAIN NEWS
and LIFE
FOCUS
16
MAIN NEWS
and LIFE
FOCUS
LIST
Ad close March 29
23
FOCUS
21
FOCUS
LIST
MAIN NEWS
and LIFE
Ad close May 10
LISTS
Chicago’s Largest
Corporations
Top Publicly Held
Companies
FOCUS
LIST
28
Health Care
Largest Physician Groups
30
FOCUS
Hotels and
Tourism Economy
Largest Hotels
Largest Tourist Attractions
25
Ad close April 12
Ad close April 5
MAIN NEWS
and LIFE
Ad close June 7
Ad close May 31
Ad close May 3
MAIN NEWS
and LIFE
Small Business
18
FOCUS
MAIN NEWS
and LIFE
Ad close May 31
Ad close May 24
Small Business:
Family Business
Ad close April 26
Ad close April 5
Privately Held Companies
Top Privately Held
Companies
Ad close May 3
MAIN NEWS
and LIFE
MAIN NEWS
and LIFE
FOCUS
MAIN NEWS
and LIFE
FOCUS
DIRECTORY
Ad close April 19
Ad close May 17
LIST
Ad close June 14
Commercial Real Estate
Largest Contractors
Ad close June 7
Finance
Venture Capital/
Private Equity
Ad close May 10
Report Card on Mayor
Rahm Emanuel’s
First Year
Ad close April 12
2012
Crain’s Chicago Business Editorial Calendar
* Early close date
MAIN NEWS
and LIFE
FOCUS
July
August
September
2
6
3
Ad close June 21
Market Facts Book
MAIN NEWS
and LIFE
FOCUS
Ad close June 14
Ad close July 26
Corporate Giving
MAIN NEWS
and LIFE
FOCUS
Ad close July 19
Ad close Aug 23
Who’s Who in
Chicago Business
Ad close Aug 14*
9
MAIN NEWS
and LIFE
FOCUS
Ad close June 27*
Small Business
13
MAIN NEWS
and LIFE
FOCUS
Ad close June 21*
10
Ad close Aug 2
Small Business
Ad close July 26
MAIN NEWS
and LIFE
FOCUS
Ad close Aug 29*
Small Business
Ad close Aug 23
16
MAIN NEWS
and LIFE
FOCUS
Ad close July 5
Business of Sports
20
MAIN NEWS
and LIFE
FOCUS
Ad close June 28
17
Ad close Aug 9
Education
Ad close Aug 2
MAIN NEWS
FOCUS
LIST
Ad close Sep 6
Law
Largest Law Firms
Ad close Aug 30
23
27
LIFE
Residential Real Estate
Ad close Sep 6
MAIN NEWS
and LIFE
FOCUS
LIST
Ad close July 12
Digital Marketing
Largest Digital Agencies
MAIN NEWS
and LIFE
FOCUS
Ad close July 5
30
MAIN NEWS
and LIFE
FOCUS
LISTS
Ad close Aug 16
24
MBA Guide
Ad close Aug 9
MAIN NEWS
and LIFE
FOCUS
Ad close Sep 13
Tech 50
Ad close Sep 6
Ad close July 19
Finance
Largest Area Banks
& Best Performers
Ad close July 12
2012
Crain’s Chicago Business Editorial Calendar
* Early close date
MAIN NEWS
and LIFE
FOCUS
October
November
December
1
5
3
Ad close Sep 20
Small Business
Small Business Week
MAIN NEWS
and LIFE
FOCUS
Ad close Oct 25
Mobile Business
MAIN NEWS
and LIFE
FOCUS
Ad close Oct 18
Ad close Sep 13
FOCUS
LIST
Ad close Sep 27
12
MAIN NEWS
and LIFE
FOCUS
Corporate Boards
Corporate Boards
Value Ranking
LIST
MAIN NEWS
and LIFE
FOCUS
LIST
Ad close Oct 4
MAIN NEWS
and LIFE
FOCUS
LIST
FOCUS
LISTS
Ad close Oct 11
10
MAIN NEWS
and LIFE
FOCUS
Ad close Nov 29
Small Business
19
17
Ad close Nov 8
Health Care
Largest Hospitals
MAIN NEWS
and LIFE
FOCUS
Ad close Nov 1
Ad close Sep 27
MAIN NEWS
and LIFE
Small Business
Largest SBA Lenders
40 Under 40
Ad close Nov 20*
Finance
Largest Accounting Firms
22
VIDEO
Ad close Nov 1
Ad close Oct 25
Ad close Sep 20
15
40 Under 40:
Chicago’s Up & Comers
Ad close Nov 13*
8
MAIN NEWS
and LIFE
Ad close Nov 20*
FOCUS
LIST
Commercial Real Estate –
Coolest Offices
Largest Commercial Brokers
Largest Commercial Leases
Ad close Oct 4
Ad close Nov 13*
Minority-Owned Business
Chicago’s Largest
Minority-Owned Firms
Going Global
Ad close Nov 29
26
MAIN NEWS
and LIFE
Ad close Dec 6
24
MAIN NEWS
and LIFE
FOCUS
Ad close Dec 13
Year In Review
Ad close Dec 6
Ad close Nov 8
31
2013 Book of Lists
Ad close Nov 13*
29
MAIN NEWS
and LIFE
FOCUS
Ad close Oct 18
Manufacturing
Ad close Oct 11
2012
Crain’s Chicago Business Editorial Calendar
* Early close date
Signature Issues
Crain’s signature issues are the absolute can’t-miss opportunities of the year. These
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Best Places to Work
40 Under 40
Perks, benefits, vacation policies,
Top Publicly Held
Companies
For more than 20 years, Crain’s
salaries and corporate culture are
This prestigious ranking of the
has been forecasting the 40 people
just a few of the things readers
cream of the crop of Chicago’s
under 40 in Chicago on the fast
are looking for when they scour
publicly traded firms lists revenue
track to business success. They are
this issue. All of the major details
and profits, market capitalization,
young, smart, successful and at the
are included, plus the little extra
number of employees and all
top of their game. This is the issue
touches that make certain com-
pertinent contact information.
that has Chicago’s business elite
panies the best places to work
Just the type of information that
clamoring to see who’s on the list.
in and around Chicago.
local C-suite executives devour.
DEC 3
APRIL 2
MAY 21
Book of Lists
Top Privately Held
Companies
Fast Fifty
Well known as the annual score-
If growth is the name of the game
card in Chicago business, Crain’s
Crain’s invites readers into the
in business, then these companies
Book of Lists is a compilation of the
board room with this ranking of
are doing something right. In Crain’s
popular lists published throughout
the area’s privately held companies.
Fast Fifty issue, we list and profile
the year. Traditionally a top seller,
The centerpiece to a promotional
the new giants of the Chicago
the perfect-bound issue serves
campaign looking to reach area
economy. Who’s growing the fastest,
as the “year in review.” It is also
executives, this ranking delivers
and how are they doing it?
a proven winner for marketers,
the target.
JUNE 4
offering the value of a well-respected
brand coupled with extended
APRIL 16
Who’s Who
visibility. Your advertising message
It’s Crain’s annual look at Chicago’s
will be in front of industry leaders
movers and shakers. Crain’s
all year long.
reveals who in Chicago is setting
DEC 31
the pace, serving as a model for
all in local business to follow.
SEP 3
Affluent, Educated and Powerful Executives
Crain’s Chicago Business
delivers the most desirable
business audience in
town. In every issue of
Crain’s you reach a very
Circulation
Qualified Circulation1
45,702
Total Weekly Readership2
216,881
sophisticated audience with
major purchasing power
Total Monthly Readership3
417,814
in virtually every sector of
the Chicago business
Time Spent Reading 4
29.2 minutes
community.
1 Audit Bureau of Circulations
(qualified circulation as of June 2011)
2 The Media Audit, Chicago
(Sept 2010-April 2011)
3 The Media Audit, Chicago
(March-April 2010)
4 Erdos & Morgan 2010
Overview
Well-heeled, well-educated and well-connected. Crain’s Chicago Business
subscribers are established professionals who rely on Crain’s to deliver essential
business news that helps keep them at the top of their game.
72% are in top
management
67.3% have an average
household income of $150,000 +
Subscriber Profile
Education
97.5%
Age
63.7% are millionaires
Attended college
86.5%
College graduate
Average age: 52.9
53.3%
Post graduate work
Median age: 54.5
43.1%
Masters/Doctorate
28.2%
Plan to continue education
Gender
76.4%
Male
23.6%
Female
Management level
Household income
Average: $439,000
Median: $210,000
99.6%
Total management/professional
Personal income
72.0%
Top management
Average: $243,800
27.6%
Middle management/professional
Median: $112,400
Board of directors membership
38.3%
Household net worth
Are on the board of directors
Average: $3,022,000
for their company or another
Median: $1,539,000
company
Millionaires: 63.7%
Media Habits
Local publications – Subscribe to or regularly purchase*
Crain’s Chicago
Business
subscribers
Daily Chicago
Tribune
59.6%
Chicago
Magazine
25.3%
Daily Chicago
Sun-TImes
23.5%
Daily Herald
8.4%
CS (Chicago
Social)
6.3%
Michigan Avenue
Magazine
3.4%
Business Ledger
1.3%
* Based on subscription or regular purchase (i.e., 3 out of 4 issues)
Print
Radio
Readership
Regularly listen to:
2.02
39.1%
WBBM 780 AM
24.5%
WGN 720 AM
Average time spent reading each issue
24.0%
WBEZ 91.5 FM
29.2
14.2%
WXRT 93.1 FM
3.2%
WDRV 97.1 FM
Readers per copy
Minutes
Issue life
66.2%
54.4%
AM stations
Refer back to annual reference
37.2%
FM stations
issues
16.6%
Satellite radio
48.8%
Refer back to the Book of Lists
98.2%
Read the Focus section
97.1%
Read the Business of Life section
National publications
ChicagoBusiness.com
Unduplicated Audience
Experience the full potential of your
Subscribe to or personally receive:
advertising campaign by expanding your reach
45.6%
The Wall Street Journal
beyond Crain’s Chicago Business. When you
21.9%
New York Times
combine the power of both our print and
14.8%
Bloomberg/Business Week
online products, Crain’s delivers the largest
14.8%
Economist
possible audience of Chicago executives.
13.2%
Fortune
12.1%
Forbes
9.5%
Money
5.5%
Financial Times
3.2%
Inc.
82% of Crain’s
Chicago Business
subscribers DO
NOT regularly use
ChicagoBusiness.com
Business Profile
Corporate Purchasing Influences
Employee Benefits
51.0%
Accounting services
Company activities influence:
39.1%
Advertising/media/
public relations/marketing
35.6%
20.8%
Audio/visual equipment/video
conferencing phones
50.0%
Banking/trust/financial/
retirement services
24.8%
Building maintenance services
47.5%
Business insurance
44.1%
Charitable giving/fundraising
29.7%
Company vehicles
38.6%
Computer/database services
52.0%
Computer hardware
24.8%
Construction/design/engineering
services
34.7%
42.6%
Retirement services (401K, IRA, etc.)
Health care services/
medical benefits
21.8%
Continuing education/training
Real Estate
Influence purchase of:
24.3%
Office/industrial/commercial space
24.8%
Construction/design/
engineering services
42.0%
Plan to move or expand company
facilities in the next 3 years
Consulting services
21.8%
Continuing education/training
35.1%
Credit cards
15.8%
Energy supplier/conservation services
Influence corporate purchase of:
Environmental services
67.3%
9.4%
Computers
Computer products/services/
devices
29.7%
Express package/delivery services
29.7%
Financial services (pension fund
management, financial advisory
services, etc.)
52.0% Computer hardware
42.6%
Health care services/
medical benefits
38.6% Computer/database services
31.2%
Internet/ Web site services
13.9%
Investment banking/
M&A advisory services
47.0%
Legal services
26.7%
Meetings/conventions/banquet
facilities/catering
53.0%
Office equipment
29.7%
Personnel/temporary services
24.3%
Real estate (office, industrial,
commercial)
35.6%
Retirement services (401K, IRA, etc.)
14.9%
Security systems
59.9%
Telecommunications products/
services/devices
24.3%
Travel arrangements
41.6% Mobile devices
51.5% Software
Telecommunications
Influence corporate purchase or lease of:
59.9%
Telecommunications products/
services/devices
41.6% Mobile devices
30.7% Telecommunications/
wireless communication
services
45.0% Telephone/communication
systems
20.8% Audio/visual equipment/
video conferencing phones
Industry Classification
Size of Firm: Sales Volume
18.1%
Professional/ business services
Under $1,000,000
14.4%
16.1%
Financial/ insurance
$1,000,000 to $9,999,999
31.7%
11.5%
Real estate/construction
$10,000,000 to $49,999,999
16.1%
7.8%
Legal services
$50,000,000 to $99,999,999
8.0%
7.2%
Manufacturing
$100,000,000 to $499,999,999
10.0%
4.9%
Wholesale trade
$500,000,000 to $999,999,999
5.2%
4.0%
Non-profit
$1,000,000,000 or more
3.7%
Communications/transportation
3.7%
Retail trade
3.7%
Retired
3.4%
Health care/social assistance
3.2%
Education services
2.3%
Government/public administration
2.3%
Information technology
1.7%
Hospitality/food services
1.7%
Management companies
1.7%
Other in service industry
1.4%
Arts/entertainment/recreation
1.2%
Agriculture/forestry/utilities
14.4%
Management Level
Top management
72.0%
Middle
management /
professional
27.6%
Other 0.4%
99.6%
Total top and middle management/
professional
Size of Firm:
Number of Employees
72.0%
Top management:
38.8% Chairman of the board, CEO,
owner/partner, president
100-999
employees
25.9%
Less than
100 employees
51.9%
33.2% Other company officers,
vice president, director,
1,000+
employees
22.2%
general manager
27.6%
Middle management/professional
executives, department directors
and managers, assistant managers,
professional and technical, sales,
consultants
Small:
Less than 100
51.9%
100-499
20.0%
500-999
5.9%
Medium:
0.4%
Other
25.9%
Large:
22.2%
1,000 to 4,999
5,000 or more
Business Consumers
3.4
Average number of times entertain
6.4
Average number of times golf yearly
3.8
Average number of times eat out
business clients monthly
9.7%
12.6%
weekly for business purposes
Consumer Profile
Crain’s subscribers lead active,
Household Income
involved lives. They enjoy sizable
Average: $439,000
discretionary incomes and seek
Median: $210,000
interesting ways to spend their
Under $100,000 . . . . . . . . . . . . . . . 11.4%
$100,000 to $199,999 . . . . . . . . . . 37.5%
time and money.
$200,000 to $499,999 . . . . . . . . . . 33.7%
$500,000 or more . . . . . . . . . . . . . 17.5%
Net Worth
Gender
76.4%
Male
23.6%
Female
$2–$4.9
million
20.9%
$1–$1.9
million
25.2%
Age
$5 million
or more
17.5%
Under $100,000 4%
$500,000–
$999,999
20.2%
0.8%
Under 25
3.9%
25–34
21.4%
35–44
25.3%
45–54
Average: $3,022,000
30.6%
55–64
Median: $1,539,000
18.1%
65 or older
Millionaires: 63.7%
$100,000–$199,999 3.6%
$200,000–$499,999 8.6%
Average Age: 52.9
Under $100,000 . . . . . . . . . . . . . . . . 4.0%
$100,000 to $199,999 . . . . . . . . . . . 3.6%
Education
97.5%
Attended college
86.5%
College graduate
58.3%
Post graduate work
43.1%
Masters/Doctorate
28.2%
Plan to continue education
Marital Status/ Family
8.9%
Single
80.5%
Married
10.6%
Other
$200,000 to $499,999 . . . . . . . . . . . 8.6%
$500,000 to $999,999 . . . . . . . . . . 20.2%
$1 to $1.9 million . . . . . . . . . . . . . 25.2%
$2 to $4.9 million . . . . . . . . . . . . . 20.9%
$5 million or more . . . . . . . . . . . . 17.5%
Travel
94.6%
47.5%
28.6
14.4
Leisure Activities
Flew domestically in the past
In the past 12 months:
12 months
85.9%
Fine dining
Anticipate the need for overseas
79.1%
Movie theatre
travel in the next 12 months
75.1%
Purchased wine/liquor/spirits
Average number of times stayed in
71.8%
Museum/gallery exhibit
a hotel during the past 12 months
71.3%
Live theatre/concert/ballet/opera
Average number of airline trips
71.0%
Professional sporting event
taken in the past 12 months
65.0%
Regular exercise/gym/health club/
personal trainer
Personal Auto
31.0%
$50,600
48.6%
54.5%
Weekend car trip
Plan to purchase or lease a new
Golf
car or other vehicle in the next
41.7%
Collegiate sporting event
12 months
31.7%
Boating/sailing
Average price to purchase or
28.7%
Private/social/country club
lease a new vehicle in the next
27.6%
Casino/gambling
12 months
19.0%
Snow skiing/snowboarding
Would likely purchase or lease
18.7%
Bowling
Dining Out
Dine out at least once weekly at
a commercial establishment
8.0
Day spa or spa services
47.4%
an import auto
98.6%
56.9%
Average number of times in a week
eat a meal at a commercial
establishment
3.8
Business meals
4.2
Personal meals
15.7%
Tennis
13.8%
Cruise
Investment Profile
Our powerful business audience is financially savvy, with an average net worth
of more than $3 million. In fact, 64% of Crain’s subscribers are millionaires.
Household Income
RESEARCH
Average: $439,000
Research Firm
Erdos & Morgan/MPG, New York, New York
Median: $210,000
Net Worth
Methodology
The following were mailed to a systematic sample
of 1,000 individual subscribers:
• An advance alert letter;
Average: $3,022,000
Median: $1,539,000
Millionaires: 63.7%
• A cover letter, $1 bill, questionnaire and
stamped reply envelope;
• A follow-up mailing, excluding an incentive
sent to non-respondents.
Value of Total Investments
26.3%
$5 million +
25.6%
$1.5–$4.9 million
32.2%
$500,000–$1.49 million
14.6%
$200,000–$499,999
15.3%
Less than $200,000
69%
Use or would consider using
a financial planner.
Real Estate Holdings
95.1%
9.0%
Own their residence
Plan to make a residential
real estate purchase in the next
12 months and spend an average
of $821,000
Average value of main residence: $873,000
32.3%
Own a second or weekend/
vacation home
Average value of real estate holdings
other than primary home: $970,000
Response
379 questionnaires were returned (out of 992
net mailing) for a response rate of 38.1%.
Sample Design
A systematic (every nth) sample of individual
name subscribers (eliminating libraries, etc.).
Tabulation
All tabulation was performed by
Erdos & Morgan/MPG in accordance with
accepted research practice.
Source
Subscribers to Crain’s Chicago Business,
Erdos & Morgan 2010
Publishing Power
Each Monday, Crain’s hits desks
Crain’s is a publication for the
with an impressive lineup of
entire business community,
breaking stories, enlightening
relevant to senior and middle
features and invaluable industry
management, entrepreneurs
rankings. Annually, Crain’s
as well as up-and-comers.
publishes more than 25 lists and
Our subscribers have major
directories and offers top-line
purchasing power in virtually
summaries regarding the biggest
every sector of Chicago’s
changes in the rankings.
business community, including
real estate, finance, professional
Impressive annual issues
services, employee benefits,
including the Book of Lists,
business equipment and travel
Who’s Who in Business and 40
arrangements.
Under 40 offer readers riveting
topics and a business scorecard
of the people making “the city
that works” really tick.
Where the Who’s Who Read What’s What.
TM
2012 General Display Advertising
Rate Card 35
•
Effective October 1, 2011
The following terms and conditions shall be deemed incorporated in every insertion order or space contract tendered
to Crain’s Chicago Business unless modified by written agreement signed by an officer of Crain Communications Inc.
(Publisher) and shall supersede any inconsistent statements in such order or contract.
Black & White Ad Rates
1x
13x
19x
26x
39x
52x
$ 1,465
$ 1,260
$ 1,225
$ 1,195
$ 1,170
$ 1,125
1/7 page
2,930
2,520
2,450
2,390
2,340
2,250
1/6 page
3,516
3,024
2,940
2,868
2,808
2,700
1/5 page
4,102
3,528
3,430
3,346
3,276
3,150
1/4 page
5,274
4,536
4,410
4,302
4,212
4,050
1/3 page
6,548
5,625
5,423
5,198
5,040
4,950
1/2 page
10,185
8,750
8,435
8,085
7,840
7,700
Jr page (std mag size)
11,520
9,640
9,400
9,040
8,840
8,560
Full page
17,920
15,750
15,540
15,050
14,700
14,280
1/2 page spread
17,920
15,750
15,540
15,050
14,700
14,280
Jr spread
23,040
19,280
18,800
18,080
17,680
17,120
2-page spread
35,840
31,500
31,080
30,100
29,400
28,560
1x
13x
19x
26x
39x
52x
$ 3,282
$ 3,077
$ 3,042
$ 3,012
$ 2,987
$ 2,942
1/7 page
4,747
4,337
4,267
4,207
4,157
4,067
1/6 page
6,485
5,993
5,909
5,837
5,777
5,669
1/5 page
7,071
6,497
6,399
6,315
6,245
6,119
1/4 page
8,243
7,505
7,379
7,271
7,181
7,019
1/3 page
10,984
9,762
9,560
9,335
9,177
9,087
1/2 page
14,621
12,887
12,572
12,222
11,977
11,837
Jr page (std mag size)
15,956
13,777
13,537
13,177
12,977
12,697
Full page
22,356
19,887
19,677
19,187
18,837
18,417
1/2 page spread
24,090
21,526
21,316
20,826
20,476
20,056
Jr spread
29,210
25,056
24,576
23,856
23,456
22,896
2-page spread
42,010
37,276
36,856
35,876
35,176
34,336
1/14 page
4-Color Process Ad Rates
1/14 page
Additional sizes available.
Frequency Rate is the number of insertions used by an advertiser within 12 months from date of first insertion of contract period.
(Each spread counts as two insertions, i.e.13 spreads earn the 26x rate.)
Color Rates
Special Positions
4-Color Process
1x
13x or more
Positions are available only on ads of 10 inches or more,
$ 4,436
$ 4,137
and are guaranteed only after consulting Publisher as to
Per spread
6,170
5,776
Per gatefold
9,011
8,423
1/7 page
1,817
1/6 –1/4 page
2,969
Per page
Standard or Matched Color
Per page
Per spread
$ 2,137
$ 2,066
3,041
2,520
1/7 page
727
1/6 –1/4 page
968
frequency premiums.
Back Cover
20%
Opinion/Editorial Page 10%
Chart Adjacency
10%
People
10%
Other Premiums
10%
Pages 5, 7, 9
10%
Ads in specified positions must conform to special sizes.
Opinion/Editorial Page: 6" x 13.625" or Jr page.
People: 6" x 6", 6" x 7.5" or 6" x 13.625".
Advertisers in the monthly Focus on Small Business
are subject to General Display rates. For companies with
fewer than 100 employees, contact Advertising Department
for special rates.
General Display Gatefolds
4-color process
space cost only. Contact Advertising Department for
Focus: Small Business
Color rates are in addition to cost of advertising space.
Standard and matched color rates are per color.
Bleed available for gatefolds, full spreads and full pages only.
Gutter bleed acceptable on fractional-unit spreads meeting minimum depth
requirements (no additional cost). Special position charges follow at right.
Black & white
availability. Position surcharge is based on black-and-white
Executive Properties
1x
2x
3x
$ 50,304
$ 46,794
$ 42,756
59,315
55,805
51,767
Note: Clients on a frequency agreement of 13x or more will receive the 3x rate.
Double gatefold oppor tunities can be purchased in certain special issues.
Space reservations and copy are due on Thursday at
2 pm, 11 days prior to the publication date. Contact
your Account Executive for Executive Properties rates
or call 312.280.3155.
Ad Format Planner
Ad Space Sizes
Space Size
Width
Depth
Publication Trim Size: 10.875 x 14.50 inches.
1 Page (non-bleed)
10.25"
14"
1 Page (bleed)
11.125"
14.75"
1 Column
1.875"
2 to 13.625"
Size: Full page is 70 column inches; 5 columns, 14 inches deep.
Display advertising space will be sold only in increments of
2 Columns
4"
2 to 13.625"
as desired, with limitations on depth. Depth of fractional
3 Columns
6"
3 to 13.625"
ad space cannot exceed 13.625". Any ad exceeding 11.50"
4 Columns
8.125"
4 to 13.625"
in depth will be run and billed at full column depth of
5 Columns
10.25"
5 to 14"
14 inches. Minimum size 4 column inches at 1x rate. Ads
8 Column Spreads, per page
8.375"
10 to 13.625"
10 Column Spreads, per page
10.50"
7 to 14"
10 Column Spread (bleed)
22"
14.75"
.50". Space is available in any number of columns or inches
must be at least as many inches deep as columns wide,
except for special banner sizes, available upon request.
1/2 PAGE
10.25" x 7"
1/4 PAGE
6" x 6"
1/7 PAGE
4" x 5"
1/7 PAGE
6" x 3.33"
Suggested ad unit sizes. Other sizes and color available.
JUNIOR PAGE
8.125" x 10"
1/3 PAGE
6" x 7.5"
1/5 PAGE
4" x 7"
1/6 PAGE
4" x 6"
1/14 PAGE
4" x 2.5"
Inserts
Insert Rates
Page Inserts
1x
13x
19x
26x
39x
52x
$ 18,690
$ 16,760
$ 16,330
$ 15,930
$ 15,560
$ 15,440
Four
21,670
19,430
18,960
18,470
18,080
17,950
Six
23,900
21,470
20,920
20,390
19,930
19,750
Eight
27,420
24,630
24,000
23,410
22,850
22,680
Twelve
30,820
27,660
26,980
26,290
25,710
25,470
Single Page
For inserts over 12 pages contact Advertising Department for rates. Rates based on inserts 6" x 8" to 8.50" x 11".
Postcard Inserts
Single or Double Postcard
1x
13x
$ 6,320
$ 5,660
Postcards must accompany Jr page unit or larger. See display rates. For larger or smaller inserts, contact Advertising Department for rates and mechanical requirements.
Ride-Along Rates
Zone
Subscribers
Net Rate
Maximum Run
45,000
$ 31,455
Downtown Chicago
14,000
9,960
North Suburbs
7,000
6,145
West Suburbs
5,000
4,431
Note: Ride-Along dates are subject to approval. Please contact your Account Executive with your requested date(s).
Preprinted inserts are bound-in or glued-on, and are
Space Reservations: Limited insert availability per issue;
accepted subject to size, weight, scheduling requirements
contact Advertising Department for availability.
and availability.
Insert Requirements: To ensure inserts meet the publication’s
Partial Runs: Partial-run inserts are available to a minimum
mechanical requirements and postal regulations, samples
of 20,000 subscribers, and can be targeted by Zip Code,
or mock-up dummies on the specified paper stock must
job title or industry. Contact Advertising Department for
be submitted to the Production Manager and Advertising
special rates.
Department at least two weeks prior to closing date.
Frequency Rate: Number of insertions used by an advertiser
Contact Advertising Department for shipping instructions.
Shipping: 50,000** preprinted inserts should be supplied.
within 12 months from date of first insertion of contract
period determines the frequency rate. ROP space and
Mechanical Charges: Regular mechanical charges are
inserts can be used in combination to reach frequency
included in rates. If an extraordinary mechanical charge is
discount. Preprinted inserts (no matter the number of
incurred, advertiser will be notified and billed accordingly.
pages) count as just one insertion towards frequency.
** Quantities may vary; contact Advertising Department for confirmation.
Crain’s Classifieds
Closing Dates: Crain’s Classifieds
Classifieds Display Rates
closes each Tuesday at 4 pm, six
Per Column Inch
Unit Size
days prior to date of publication,
1x
5x
8x
13x
19x
26x
52x
1 to 10
$ 290
$ 263
$ 250
$ 244
$ 237
$ 229
$ 217
11 to 19
275
249
239
233
225
217
207
Agency Commission: Normal 15%
agency commissions allowed to
20 to 29
263
238
228
220
215
207
199
30 to 70
249
220
214
209
203
198
179
1x
5x
8x
13x
19x
26x
52x
$ 290
$ 263
$ 250
$ 244
$ 237
$ 229
$ 217
recognized agencies who supply
plate ready material on Display
Classifieds only.
Cost Per Ad
Unit Size
1
except during holiday weeks.
Payment Terms: Payment is due
in advance of closing date unless
2
580
526
500
488
474
458
434
3
870
789
750
732
711
687
651
Communications Inc. Payment
4
1,160
1,052
1,000
976
948
916
868
by American Express, Visa,
5 –1/14 page
1,450
1,315
1,250
1,220
1,185
1,145
1,085
credit is established with Crain
MasterCard, Discover Card, and
check or money order is accepted.
6
1,740
1,578
1,500
1,464
1,422
1,374
1,302
7
2,030
1,841
1,750
1,708
1,659
1,603
1,519
issue date and are due and
payable upon receipt in U.S. funds
Invoices are dated as of the
8
2,320
2,104
2,000
1,952
1,896
1,832
1,736
10 –1/7 page
2,900
2,630
2,500
2,440
2,370
2,290
2,170
12 –1/6 page
3,300
2,988
2,868
2,796
2,700
2,604
2,484
14 –1/5 page
3,850
3,486
3,346
3,262
3,150
3,038
2,898
from advertising agency/advertiser
18 –1/4 page
4,950
4,482
4,302
4,194
4,050
3,906
3,726
and shall execute all necessary
22.5–1/3 page 5,918
5,355
5,130
4,950
4,838
4,658
4,478
35 –1/2 page
7,700
7,490
7,315
7,105
6,930
6,265
8,715
drawn on a U.S. bank. If charges
are not paid promptly, the
Publisher may collect charges
assignments.
Publisher’s Copy Protective Clause
Note: These rates are subject to
Rates are based on a weekly run. Minimum display ad is one inch.
All classified display is billed to the half-inch after the first inch.
all provisions and requirements
specified on general advertising
Rate Card 35.
Typesetting: No charge for simple
Classifieds Line Rates
1x
3x
5x
13x
26x
52x
$35
$31
$28
$26
$25
$24
copy to be set in type or for minor
corrections. Borders available for
display ads on one inch or larger.
Minimum ad size is four lines. To receive the 5x
frequency rate, ads must be placed consecutively,
no copy changes. Advance payment is required.
Count 35 characters and spaces to fit one line.
Two-line maximum for boldface type.
If copy furnished requires scanning,
Line Ad Example
at the Publisher’s prevailing rates
reduction or enlargement of separate
pieces, logo, etc., mechanical charges
will be billed to the advertiser
(minimum $45.00). Ads to be set
OFFICE SPACE FOR PR SERVICES
Highly Experienced Marketing Pro Seeks
Near North, Loop Office Space in Trade for
PR /Marketing Services.
312-454-X000
4 Line Ad
1 week run: $140
5 week run: $112 x 5 = $560
by Publisher must be submitted in
typewritten form. For additional
information, contact the Classifieds
Sales Department.
2013 Book of Lists
Well known as the annual scorecard in Chicago business,
Crain’s Book of Lists is a compilation of popular lists and
Premium Chart Adjacencies
Top Social Media Marketers
directories published throughout the year. Traditionally
Largest Employers
a top seller, this full color perfect-bound edition should
be at the top of your list for important advertising
Top Executive Recruiters
opportunities.
Largest Health Insurers
Largest Mergers and Acquisitions
If you have one buy to make all year, this is it. Why?
Because more than 216,881 area decision-makers read
Investment Bankers
Crain’s each week. The Book of Lists serves as the “year
Largest Property Managers
in review,” referred to again and again by leading Chicago
Largest Foundations
executives with the power to purchase your products
Top Privately Held Companies
and services. So your message has multiple chances
Largest Physician Groups
to make an impact.
Top Women-Owned Businesses
Top Publicly Held Companies
Take the Lead Position
Venture Capital/Private Equity
Give your message the added impact it deserves.
50 Fastest-Growing Companies
Utilize one of Crain’s highly visible special positions.
Largest Hotels
•
Chart adjacency
•
Gatefolds
Largest Tourist Attractions
•
Spread ads
•
Polybagged collateral
Largest Contractors
•
Inserts
•
Consecutive ad programs
Largest Digital Agencies
•
Belly bands
Largest Area Banks and Best Performers
Ask your Account Executive for more information
Chicago Area MBA Guide
on these exciting options.
Largest Law Firms
Corporate Boards Value Ranking
Discounts
Largest Accounting Firms
Largest Commercial Brokers
Insertions in the Book of Lists contribute to and earn
Largest Commercial Leases
frequency rate.
Largest SBA Lenders
Largest Hospitals
Issuance and Closing Date
Largest Minority-Owned Firms
The Book of Lists mails the last week in December, 2012.
40 Under 40
Space/material deadline is November 13, 2012.
Ad Sizes
1/7 pg
1/7 pg
1/6 pg
1/5 pg
1/4 pg
1/3 pg
3/7 pg
1/2 pg
jr pg
Black & White Book of Lists Ad Rates
1x
13x
19x
26x
39x
52x
1/7 page
3,200
2,770
2,710
2,620
2,560
2,500
1/6 page
3,840
3,324
3,252
3,144
3,072
3,000
1/5 page
4,480
3,878
3,794
3,668
3,584
3,500
1/4 page
5,760
4,986
4,878
4,716
4,608
4,500
1/3 page*
6,699
5,754
5,565
5,313
5,166
5,082
3/7 page
9,570
8,220
7,950
7,590
7,380
7,260
1/2 page
11,165
9,590
9,275
8,855
8,610
8,470
Jr page (std mag size)
12,640
10,600
10,280
10,040
9,720
9,440
Full page
19,740
17,500
17,080
16,590
16,030
15,610
2-page spread
39,480
35,000
34,160
33,180
32,060
31,220
4-Color Process Book of Lists Ad Rates
1x
13x
19x
26x
39x
52x
1/7 page
5,017
4,587
4,527
4,437
4,377
4,317
1/6 page
6,809
6,293
6,221
6,113
6,041
5,969
1/5 page
7,449
6,847
6,763
6,637
6,553
6,469
1/4 page
8,729
7,955
7,847
7,685
7,577
7,469
1/3 page*
11,135
9,891
9,702
9,450
9,303
9,219
3/7 page
14,006
12,357
12,087
11,727
11,517
11,397
1/2 page
15,601
13,727
13,412
12,992
12,747
12,607
Jr page (std mag size)
17,076
14,737
14,417
14,177
13,857
13,577
Full page
24,176
21,637
21,217
20,727
20,167
19,747
2-page spread
45,650
40,776
39,936
38,956
37,836
36,996
Additional sizes are available, but limited. Place your order early. Ads are non-cancelable.
* 1/3 page special Book of Lists size (6" x 7").
Gatefolds
Black & White
1x
2x
3x
$ 52,950
$ 49,248
$ 45,003
4-Color Process
1x
2x
3x
$ 59,315
$ 55,805
$ 51,767
Please contact Account Executive for details and availability. Clients on a frequency agreement of 13x or more will receive the 3x rate.
Color Rates
4-Color Process
Per page
1x
13x or more
Standard or Matched Color
$ 4,436
$ 4,137
Per spread
6,170
5,776
Per spread
Per gatefold
9,011
8,423
1/7 page
727
1/7 page
1,817
1/6 –1/4 page
968
1/6 –1/4 page
2,969
Color rates are in addition to cost of advertising space.
Per page
1x
13x or more
$ 2,137
$ 2,066
3,041
2,520
Color rates are in addition to cost of advertising space.
Standard or matched color rates are per color.
Production Specifications
Advertising Production
Specifications
Follow AAAA/ABM/MPA recommended standards for
All advertising should be provided in a digital format.
should be from side to side of pages (not top to bottom)
Required format for black & white or 4-color digital
to match press conditions. Recommended proofing stock
advertisements is hi-res Adobe Acrobat PDF file format
is a 60 lb. basis weight of 70 (nominal) brightness.
process ink color formulations. Proofing progression of
colors is black, blue, red, yellow. Direction of roller travel
with all fonts and images embedded. Embedded images
must be a minimum of 266 ppi (pixels per inch). Color
Advertisements supplied to Crain’s Chicago Business without
images must be CMYK. Files containing RGB or LAB
an acceptable color proof will be printed to SWOP standards.
images will not be accepted. For further instructions on
The Printer and/or Publisher cannot be held liable for color
how to prepare your digital advertisement and upload
complaints when files are submitted without an acceptable
to Crain’s Digital Ad Processing Center, please visit our
color proof.
web site at www.crain.com/digital_ad.
2-Color or 3-Color Process: Standard AAAA and SWOP
process colors are solid traps using process inks and are
available at Standard or Matched Color Rates. Please
refer to Color Rates.
Mechanical Data
Printing: Heat-set, web-fed offset presses.
Paper Stock: Machine-coated, 36 lb. basis weight,
matte finish.
4-Color Process: To obtain a good press match on a web
offset press it is important to follow general industry
Binding: Saddle stitched.
guidelines when preparing files and proofs. Please visit
Storing of Advertising Material: Ad material will be stored
our web site at www.crain.com/digital_ad for further
by the Publisher for 6 months and then destroyed.
information.
Shipping: Space and insertion orders, correspondence,
Specialty Inks: Specialty inks require dedicated press
advertising creative, etc., should be addressed to the
units and are available at additional cost. Contact sales
Advertising Department, Crain’s Chicago Business,
department for information.
360 N. Michigan Avenue, Chicago, IL 60601-3806.
File Preparation: The following recommendations are
For shipping instructions on preprinted inserts
offered as general industry guidelines for preparing files
contact the production department at 312. 649.5338.
and proofs that will assist our printer in obtaining a
good press match. 120-line screen is recommended, not
to exceed 133-line screen. Maximum density in any one
area, all colors, should not exceed 300%, with only one
solid color. Reverse lettering in 4-color advertisements
should be spread with dominant color forming shape
of letters. Thin lines, serifs, small- and medium-size
lettering should be restricted to one color only.
Proofs: Preferred proofs are Kodak Approvals or Iris
Issuance and Closing Dates
Crain’s Chicago Business is published weekly, issued on
Mondays. Except during holiday weeks, the issue closes
on Thursday, 11 days preceding date of publication.
Focus sections and special editorial features not covered
weekly have an early close; contact ad department for
dates. Publisher may act on the written instructions of
either the advertiser or agency as to any ad. No liability
proofs prepared 5-7% heavier than the file to simulate
is assumed as to any instructions received after closing
press gain and ink coverage. Color lasers or low quality
date. No advertising will be accepted which simulates
ink jet prints are not acceptable for color guidance.
Crain’s Chicago Business editorial material.
Terms and Conditions
Combined Frequency Discount
The Publisher’s Protective Clause
Combined frequency discounts can be earned by using
By issuance of this rate card, Publisher offers, subject to
more than one of Crain’s weekly regional business
the terms and conditions herein, to accept insertion
publications (i.e., Crain’s Chicago Business, Crain’s Cleveland
orders for advertising to be published in Crain’s Chicago
Business, Crain’s Detroit Business and Crain’s New York Business).
Business and by their tendering such insertion order the
advertiser or agency shall indemnify and hold Publisher,
Agency Commission
its employees, agents and its subcontractors free and
harmless from any expenses, damages and costs resulting
15% of gross billing allowed to recognized agencies
from Publisher’s compliance with such insertion order
on space, color and position, provided account is paid
(including but not by way of limitation, from claims of
within 30 days of invoice date.
libel, violation of privacy, copyright infringement or otherwise), and Publisher shall have full right to settle any
Payment Terms
such claim and to control any litigation or arbitration as
to which it may be a party all at the cost of the agency
Invoices are dated as of the issue date and are due and
and the advertiser who shall be deemed joint and several
payable upon receipt in U.S. funds drawn on a U.S. bank.
indemnitors, and agency warrants that it is authorized to
Publisher looks to the advertising agency placing the
bind, and does bind, advertiser to such indemnity jointly
insertion order for payment, however, publisher shall
and severally with agency.
have the right to hold the advertising agency and the
advertiser jointly and severally liable for the monies due
Publisher reserves the right in its sole discretion to
and payable to publisher, and the agency warrants by
discontinue publication at any time with or without
submitting the insertion order that it and the advertiser
notice, or to defer or cancel the printing, publication or
have accepted this responsibility. Publisher will not be
circulation of any issue, and shall not be liable for any
bound by conditions, printed or otherwise, on contracts,
failure to print, publish or circulate all or any portion of
order blanks or instructions when such conditions
an issue or of the tendered advertising because of labor
conflict with its policies.
disputes involving the publisher, the printer or others,
transportation delays or embargoes, errors or omissions
Rate Protective Clause
of employees or subcontractors, or circumstances
beyond its control.
If, as and when new rates are announced, contract advertisers (13x or more) will be protected at their contract
Publisher’s sole obligation as to any failure or default
rates for 90 days after effective date of new rates. Orders
on its part shall be limited to a refund of its charges
beyond three months accepted at rates prevailing.
which may have been paid to it or, at its option, to
publish the tendered advertising in the next available
issue. The Publisher reserves the right to reject or omit
Short Rates and Rebates
Advertisers will be short-rated if within a 12-month
period from the date of the first insertion, they do not
use the amount of insertions upon which their billings
have been based. Advertisers will be rebated if within a
12-month period from the date of first insertion, they
have used sufficient additional insertions to warrant a
lower rate than that at which they have been billed.
any advertising for any reason. No advertising will be
accepted which simulates Crain’s Chicago Business
editorial material.