presentation 2013

presentation 2013
L e m a g a z i n e d e s pa l a i s e t d e s e s p r i t s f i n s
Contact
Figures de Still
8-10 rue Gustave Eiffel
92110 Clichy - France
Tel.: + 33 1 47 30 71 93
Fax: + 33 1 47 30 71 91
www.whiskymag.fr
Advertising:
Philippe Jugé
[email protected]
Whisky Magazine & Fine Spirits is the only
French magazine devoted to fine spirits in
general and whisky in particular.
Created in February 2004, on the initiative
of La Maison du Whisky, Whisky Magazine
& Fine Spirits targets enthusiastic amateurs
and professionals, but also more simply all
demanding consumers, wine-lovers and
gourmets.
Whisky Magazine & Fine Spirits covers all
aspects of the world of fine spirits: their history,
producer countries, their distilleries, economic
factors, their brands, theirs distillation
techniques, their personalities and culture. As
well as a wealth of tasting notes.
Whisky Magazine & Fine Spirits also plays the
lifestyle card by offering insight on tourist and
gastronomic destinations.
Whisky Magazine & Fine Spirits is a luxury
magazine, in line with current trends that give
priority to quality over quantity.
Whisky Magazine & Fine Spirits is the
definitive source of information, education
and entertainment for all those who are
passionate about Fine Spirits & Whisky.
F i g u r e s d e S t i l l – 8 / 1 0 r u e G u s t a v e E i ff e l – 9 2 1 1 0 C l i c h y- f r a n c e – T e l . : + 3 3 1 4 7 3 0 7 1 9 3 – F a x : + 3 3 1 4 7 3 0 7 1 9 1 – w w w . w h i s k y m a g . f r
L e m a g a z i n e d e s pa l a i s e t d e s e s p r i t s f i n s
About the circulation
The readers of Whisky Magazine & Fine Spirits are very attached to the magazine, giving
it considerable power and influence. Many of our readers are also avid consumers of
the -de-vivre/gastronomy (some 80%), and travel (63%) sectors of the press. They are
passionate epicureans and unconscious prescribers to trends and opinions.
the circulation
Paid circulation
in France: 12,800 copies
Readers: 38,400 readers
(3 readers for each copy sold)
1, 500 copies are also sold in Belgium and
Switzerland by subscription (1,000 copies)
and via a network of wine merchants (500
copies). Since 2009, Whisky Magazine &
Fine Spirits is also distributed in Quebec (200
copies).
Répartition :
Others
Trade
10%
The +: 30% are subscribed
for two years
Drink Specialists
1
10%
3
1,500 points of sale –
at least 3 copies per
newspaper agent
2
20%
Specialist drink retailers:
3,500 copies - 100 points of
sale – from 5 to 50 copies
per shop
45%
3
25%
90%
Consumer
Subscriptions1
Newspaper Agents2
the readers
By profession job category:
By sex:
Others
Female
10%
Senior managers/
self-employed
professionals
14%
By type:
by AGE:
Professionnals
Employees
10%
50-59yo
28%
20%
90%
Male
under 30yo
60+
13% 8%
30-39yo
26%
24%
90%
38%
Executives
Individuals
29%
40-49yo
L e m a g a z i n e d e s pa l a i s e t d e s e s p r i t s f i n s
Whisky Magazine & Fine Spirits works with the very best specialist writers to ensure that
our articles are the most authoratitive on the subject. Moreover, each issue of Whisky
Magazine & Fine Spirits brings together a number of different articles under the umbrella of
a specific, thematic dossier.
Whisky Magazine & Fine Spirits is
made up of three different parts
The first one, WHISKY, is devoted to whisky: Distillery focus, production, history...
The second one, FINE SPIRITS, is open to all other spirits: Rum, cognac, gin, vodka,
armagnac, eaux-de-vie.
The third one, GOURMET MIND & FINE SPIRITS, is where we will be publishing all our
articles on the subject of art-de-vivre: Cocktails, gastronomy, cigars, travel...
This section will be complemented by columns written by personalities from the world
of whisky and spirits:
- “Extreme Tasting” by the Scottish journalist, Dave Broom
- “Esprit Fun” (Spirit of Fun) by the French blogger, Serge Valentin
Whisky Magazine & Fine Spirits also offers the following: current news from the worlds of
spirits, cigars and gastronomy; games with a different “mystery bottle” to discover in each
issue; a list of recommended addresses (shops, bars, hotels, restaurants, delicatessens); a list
of our Top 5 new addresses and new bottling and a list of all new whiskies, rums, cognacs,
other spirits and liqueurs on the market. Plus, of course, many tasting notes.
Characteristics of the Magazine
Circulation: 20,000 copies
Frequency: 4 issues per year
Pages: 116 pages
Format: 285x215mm
Paper: shiny 100g inside, 250g cover
Printing: four colours
Forwarding: adhesive square back
Price:
6 euros (8 euros for Ireland, Belgium,
Andorra, Luxemburg)
UK: £5.50, USA: $10, Canada $12
I
Every year since 2005, Whisky Magazine & Fine Spirits
publishes Le Guide des Bonnes Adresses.
S
Where-to-visit annual guide
Le Guide des Bonnes Adresses 2014 (9th edition) will
be given free with issue 53 (Winter 2013) to be released
November 29th 2013.
MI-FIGUE MI-RAISIN
36/38 rue Delambre
75014 Paris
Tél : 01 43 20 12 06
LE NEZ ROUGE
11 rue Alexandre Cabanel
75015 Paris
Tél : 01 47 34 18 64
L’ORDONNANCE
51 rue Hallé
75014 Paris
Tél : 01 43 27 55 85
LES P’TITS BOUCHONS
105 rue de Cambronne
75015 Paris
Tél : 01 47 34 89 31
LA CAVE DES GRANDS VINS
144 boulevard Montparnasse
75014 Paris
Tél : 01 43 20 89 38
O’CORCOVADO
152 rue du Château
75014 Paris
Tél : 01 43 27 50 87
LA CAVE DES PAPILLES
35 rue Daguerre
75014 Paris
Tél : 01 43 20 05 74
LE PAVILLON
MONTSOURIS
20 rue Gazan
75014 Paris
Tél : 01 43 13 29 00
R
LE CELLIER D’ALÉSIA
21 rue Alphonse Daudet
75014 Paris
Tél : 01 40 44 80 40
LE CELLIER DES MARCHÉS
24 rue Mouton Duvernet
75014 Paris
Tél : 01 45 43 82 28
CENTILITRES
82 rue Daguerre
75014 Paris
Tél : 01 42 18 40 34
A
More than 2 500 contacts where to buy or where to drink
fine spirits & whisky in France (cellarmen, drink specialist
retailers, bars, hotels, restaurants, and more) are listed.
LA BOUTIQUE GOURMANDE
14 rue de l’Amiral Mouchez
75014 Paris
Tél : 01 53 80 00 69
LA CAGOUILLE
10 place Constantin Brancusi
75014 Paris
Tél : 01 43 22 09 01
CAVE PÉRET
6 rue Daguerre
75014 Paris
Tél : 01 43 22 08 64
LOVIN’
27 rue des Plantes
75014 Paris
Tél : 01 45 40 00 52
LA MAISON DU KILT
12 rue du Maine
75014 Paris
Tél : 01 40 47 74 05
P
the magazine
LE MÉRIDIEN
MONTPARNASSE
19 rue du Commandant
Mouchotte
75014 Paris
Tél : 01 44 36 41 24
LA TREILLE D’OR
21 rue de la Tombe Issoire
75014 Paris
Tél : 01 45 80 35 49
PARIS
15ème arrondissement
75015
L’ANTRE AMIS
9 rue Bouchut
75015 Paris
Tél : 01 45 67 15 65
CAVAVIN
41 rue des Entrepreneurs
75015 Paris
Tél : 01 45 77 17 41
STÉPHANE MARTIN
67 rue des Entrepreneurs
75015 Paris
Tél : 01 45 79 03 31
VINS GUY JEUNEMAITRE
108 rue Lecourbe
75015 Paris
Tél : 01 43 06 27 28
SIR WINSTON
5 rue de Presbourg
75016 Paris
Tél : 01 40 67 17 37
VILLA MAJESTIC
30 rue La Pérouse
75016 Paris
Tél : 01 45 00 83 70
PARIS
ème
17
arrondissement 75017
16
arrondissement
75016
CAVAVIN
15 rue Lebon
75017 Paris
Tél : 01 45 72 11 59
AKRAME
19 rue Lauriston
75116 Paris
Tél : 01 40 67 11 16
LA CAVE 106
106 rue Cardinet
75017 Paris
Tél : 01 43 80 21 25
DES METS DES VINS
15 rue d’Auteuil
75016 Paris
Tél : 01 45 20 68 07
CAVES DE COURCELLES
206 bis rue de Courcelles
75017 Paris
Tél : 01 47 64 97 79
KURA
56 rue de Boulainvilliers
75016 Paris
Tél : 01 45 20 18 32
CAVES PETRISSANS
30bis avenue Niel
75017 Paris
Tél : 01 42 27 52 03
PARIS
ème
GENIO
3 avenue Théophile Gauthier
75016 Paris
Tél : 01 45 24 33 90
CAVES POUCHET
47 rue Pouchet
75017 Paris
Tél : 01 42 26 74 50
LA CAVE A MILLÉSIMES
180 rue Lecourbe
75015 Paris
Tél : 01 48 28 22 62
METROPOLITAN
10 place de Mexico
75116 Paris
Tél : 01 44 05 90 11
CAVES SAINT-VINCENT
39 rue Laugier
75017 Paris
Tél : 01 47 54 05 02
CAVES DARGENT
45 rue de Vouillé
75015 Paris
Tél : 01 40 45 09 10
SAINT-JAMES
43 avenue Bugeaud
75016 Paris
Tél : 01 44 05 81 81
CÔTÉ CÉPAGE
96 rue Legendre
75017 Paris
Tél : 01 40 27 99 27
LA CAVE DE LOURMEL
4 rue de Lourmel
75015 Paris
Tél : 01 45 79 60 07
SHANGRI-LA
10 avenue d’Iéna
75016 Paris
Tél : 01 53 67 19 98
COURREUR DE TERROIRS
14 rue de la Jonquière
75017 Paris
Tél : 01 71 60 55 12
50 GUIDE DES BONNES ADRESSES 2013
La Cave à Millésimes, Paris 15e
LA 25ème HEURE
4 rue de l’Arc de Triomphe
75017 Paris
Le metropolitan, Paris 16e
Akrame, Paris 16e
WHISKY MAGAZINE & FINE SPIRITS
51
L e m a g a z i n e d e s pa l a i s e t d e s e s p r i t s f i n s
digitals extensions
whiskymag.fr
Whiskymag.fr has been re-launched January 1st 2012.
An up-to-date newsfeed and a calendar of all spirits-and-whisky-related events both figure prominently on the website and are relayed through our Facebook page and Twitter account to an everincreasing audience (over 4 000 to date) of connaisseurs and epicureans.
• S’informer (info): All the latest news from the world of whisky and fine spirits.
• Déguster
(tastings): Tasting notes for each of the main whiskies and other spirits from each issue
of Whisky Magazine & Fine Spirits.
• S ortir (events): The full calendar of events from the world of whisky and spirits, shows, tastings,
dinners etc.
• L ire (magazines): A summary of all issues of Whisky Magazine & Fine Spirits from N°1 on.
• J ouer (quizz): All the «Mystery Bottle» puzzles and their answers from previous issues of the magazine.
• A cheter (sales and subscriptions): How to subscribe to Whisky Magazine & Fine Spirits, and where to
find it (newsagents, off-licenses etc.).
Our website has welcomed more than
60 000 visitors in 2012 (181 350 pages seen
for an average time of 1.46mn/visitor)
Last minute!
• More than 70% of growth from January to December.
• 3 470 visitors in January 2012 vs 8 083 in December
• 13764 pages seen in January 2012 vs 23 661 in December
• 5 000 visitors each month (3 500 unique ones)
• 15 000 pages seen (average time 1.46mn)
Whisky Magazine & Fine Spirits App
Whisky Mag application is available for free on Appstore.
L e m a g a z i n e d e s pa l a i s e t d e s e s p r i t s f i n s
NEWS
AGENDA
BONNES
ADRESSES
Our Iphone application has been downloaded by more than 2 000 users since its launch
in March 2012.
It contains all the information available on the website, complementing it with our
database of over 2 000 off-licenses, restaurants, cafes, restaurants and distilleries.
Making use of the inbuilt GPS, we have made it possible to be alerted to spirits-related
events in a region of choice, and to find the closest off-license or other featured
address.
To make use of these push notifications, and to request prices for related services,
please do not hesitate to contact us.
Download our app with
the QR code above
Follow Whisky Magazine
& Fine Spirits on Facebook.
facebook.com/Whisky
MagazineFineSpirits
Follow Whisky Magazine
& Fine Spirits on Twitter.
Twitter: @WhiskyMagFrance